{"id":13878,"date":"2016-11-22T10:27:45","date_gmt":"2016-11-22T17:27:45","guid":{"rendered":"https:\/\/memberpress.com\/?p=13878"},"modified":"2017-09-19T15:10:25","modified_gmt":"2017-09-19T21:10:25","slug":"how-to-use-ebooks-to-market-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/","title":{"rendered":"C\u00f3mo utilizar los libros electr\u00f3nicos para promocionar su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p>Hasta hace poco, publicar un libro era un proceso dif\u00edcil y largo. Pero hoy en d\u00eda, las editoriales tradicionales han sido sustituidas en gran medida por Internet. Casi cualquiera puede escribir un libro electr\u00f3nico, y luego <a href=\"https:\/\/kdp.amazon.com\/\" target=\"_blank\" rel=\"noopener\">publicarlo<\/a>\u00a0con el mayor minorista de libros del mundo, Amazon. Un sinf\u00edn de oportunidades tanto para su sitio web como para su sitio de afiliaci\u00f3n. Es hora de aprovechar las ventajas de la autopublicaci\u00f3n para promocionar su sitio de afiliaci\u00f3n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e88e02ee76b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e88e02ee76b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Connect_with_Your_Target_Audience\" >Conecte con su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Leveraging_Amazon\" >Aprovechar Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Publishing_Your_eBook_on_Your_Membership_Site\" >C\u00f3mo publicar su libro electr\u00f3nico en su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Top_Tips_for_Writing_an_eBook\" >Consejos para escribir un libro electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/#Launch\" >Lanzamiento<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En este art\u00edculo hablaremos de c\u00f3mo los libros electr\u00f3nicos pueden ayudarle a comercializar su sitio web. En primer lugar, analizaremos las ventajas de publicar en Amazon y, en segundo lugar, veremos c\u00f3mo puede utilizar los libros electr\u00f3nicos en sus sitios web. A continuaci\u00f3n, consideraremos algunos de los principales consejos para escribir un ebook y c\u00f3mo crear un lanzamiento emocionante para \u00e9l.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Your_Target_Audience\"><\/span>Conecte con su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ya sea en Amazon o s\u00f3lo en su sitio web, publicar un libro electr\u00f3nico es una forma eficaz de conectar con su p\u00fablico objetivo. Puedes compartir tus ideas y conocimientos y, al mismo tiempo, explicar sutilmente las ventajas de tu sitio de afiliaci\u00f3n, lo que animar\u00e1 a los lectores a suscribirse.<\/p>\n<p>Un ebook es un medio excelente de demostrar sus conocimientos en un formato f\u00e1cil de digerir. Hay quienes no est\u00e1n muy seguros de suscribirse a un sitio de afiliaci\u00f3n y todo lo que ello implica. Pero cuando conecta con los lectores a trav\u00e9s de un ebook, se gana su confianza. A medida que comprendan y se sientan m\u00e1s c\u00f3modos con su sitio y lo que ofrece, estar\u00e1n m\u00e1s dispuestos a inscribirse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leveraging_Amazon\"><\/span>Aprovechar Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mientras que un libro electr\u00f3nico autopublicado disponible s\u00f3lo en su sitio tiene sus beneficios, la publicaci\u00f3n con Amazon le da mucha m\u00e1s exposici\u00f3n de lo que su sitio por s\u00ed solo nunca podr\u00eda. Por lo tanto, si te tomas en serio la promoci\u00f3n de tu sitio de afiliaci\u00f3n, deber\u00edas plantearte publicar en Amazon.<\/p>\n<h4>Exposici\u00f3n a las masas<\/h4>\n<p>\u00bfLe gusta la posibilidad de ser descubierto por millones de personas?  Publicar su libro en Amazon es una forma inestimable de dar a conocer el contenido de su sitio. Un libro electr\u00f3nico muestra qui\u00e9n es usted y por qu\u00e9 la gente deber\u00eda suscribirse a su sitio. Y todo gratis.<\/p>\n<h4>Credibilidad y autenticaci\u00f3n<\/h4>\n<p>Usted es un experto en su campo y quiere que la gente lo sepa. Su p\u00e1gina de biograf\u00eda de autor es un componente cr\u00edtico de su estrategia de marketing de libros electr\u00f3nicos. La publicaci\u00f3n de su ebook en Amazon y tener una p\u00e1gina de autor le da credibilidad instant\u00e1nea, establece su experiencia, y autentica su sitio de membres\u00eda.<\/p>\n<h4>Fije un precio bajo<\/h4>\n<p>Con Amazon, puedes seleccionar el precio de tu ebook. Puede ser tentador ir con un precio m\u00e1s alto para tratar de ganar dinero con su libro, pero si lo ha publicado para ayudar a promover su sitio de membres\u00eda, aseg\u00farese de optar por una tarifa baja.<\/p>\n<p>Hay miles de libros electr\u00f3nicos disponibles en Amazon. As\u00ed que, a menos que ya tenga seguidores como escritor, la gente no se apresurar\u00e1 a comprar su libro. Si pones un precio bajo a tu libro electr\u00f3nico, quienes no hayan o\u00eddo hablar de ti o de tu sitio de afiliaci\u00f3n pero est\u00e9n interesados en tu campo podr\u00edan comprarlo y convertirse en futuros miembros de tu sitio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Publishing_Your_eBook_on_Your_Membership_Site\"><\/span>C\u00f3mo publicar su libro electr\u00f3nico en su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si no opta por la v\u00eda de Amazon, no se preocupe. Hay otras maneras de utilizar su libro electr\u00f3nico para promover su sitio de membres\u00eda. Hablemos ahora de algunas de ellas.<\/p>\n<h4>Generaci\u00f3n de contactos<\/h4>\n<p>Utilizar un libro electr\u00f3nico como im\u00e1n de incentivos es una forma eficaz de generar clientes potenciales. Por ejemplo, puede regal\u00e1rselo a cualquiera que se inscriba en su lista de correo. Y una vez que estos miembros potenciales est\u00e9n en su lista de correo electr\u00f3nico, podr\u00e1 mantenerse en contacto con ellos y seguir promocionando su sitio.<\/p>\n<h4>Una recompensa por inscribirse<\/h4>\n<p>Los sitios de afiliaci\u00f3n ofrecen a veces recompensas por inscribirse, renovar una suscripci\u00f3n o simplemente optar por una prueba gratuita. Ofrecer su ebook como recompensa anima a la gente a suscribirse y a\u00f1ade valor a su oferta.<\/p>\n<h4>Material adicional dentro de su sitio de afiliaci\u00f3n<\/h4>\n<p>Tambi\u00e9n puede utilizar su ebook como contenido extra dentro de su sitio de membres\u00eda s\u00f3lo para los ojos de los miembros de pago. Si quiere que los miembros renueven sus suscripciones, es importante que a\u00f1ada continuamente contenido interesante y relevante en diferentes formas. Un ebook puede resonar con muchos de sus miembros y convencerlos de que vale la pena pagar las cuotas de su sitio de membres\u00eda.<\/p>\n<h4>Una fuente de ingresos adicional<\/h4>\n<p>Por \u00faltimo, su libro electr\u00f3nico siempre puede venderse para proporcionarle una fuente de ingresos adicional. La venta de un libro electr\u00f3nico en su sitio puede ayudarle a aumentar su imagen de experto en su campo. Y si su libro est\u00e1 bien escrito, un cliente que lo haya comprado y le\u00eddo podr\u00eda convertirse en un converso de su sitio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_Tips_for_Writing_an_eBook\"><\/span>Consejos para escribir un libro electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Al escribir un libro electr\u00f3nico, lo m\u00e1s importante es asegurarse de que el contenido sea interesante y relevante para su p\u00fablico objetivo. Debe basarse en el mismo tema que su sitio de afiliaci\u00f3n para atraer al tipo adecuado de lectores, los que podr\u00edan ser futuros miembros.<\/p>\n<p>El contenido de su ebook tambi\u00e9n debe ser de alta calidad. Quiere impresionar a sus lectores para que se interesen por su sitio. Su objetivo es demostrar sus credenciales y promocionar su negocio, pero tenga cuidado de no hacer demasiada autopromoci\u00f3n. Lo mejor es la sutileza.<\/p>\n<p>Si la idea de escribir un libro nunca le ha atra\u00eddo, no pasa nada. Los libros electr\u00f3nicos no tienen por qu\u00e9 ser largos ni tardar a\u00f1os en escribirse. Prueba a recopilar una selecci\u00f3n de entradas antiguas y a\u00f1adirles una introducci\u00f3n y una conclusi\u00f3n. O recurre a un escritor fantasma para que escriba el ebook por ti.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lanzamiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una vez completado el libro electr\u00f3nico, es hora de lanzarlo. Sin duda querr\u00e1 crear expectaci\u00f3n en torno al lanzamiento de su libro. Un buen lanzamiento ayudar\u00e1 a publicitar no s\u00f3lo su libro, sino tambi\u00e9n su sitio.<\/p>\n<p>Entonces, \u00bfd\u00f3nde promocionar su libro? Puede hacerlo en su sitio web, as\u00ed como crear un comunicado de prensa para \u00e9l. Adem\u00e1s, pida a otros sitios de su sector que rese\u00f1en su libro e intente que le entrevisten sobre \u00e9l en los medios de comunicaci\u00f3n.\u00a0<a href=\"https:\/\/memberpress.com\/es\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">podcasts<\/a>\u00a0y <a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\">seminarios web<\/a>. Si es relevante para su p\u00fablico, aseg\u00farese de promocionar su libro electr\u00f3nico en el peri\u00f3dico local o en la radio. Tener un nuevo libro le da algo de qu\u00e9 hablar, as\u00ed que aproveche cualquier oportunidad que tenga para promocionar su libro electr\u00f3nico y, a su vez, su sitio de afiliaci\u00f3n.<\/p>\n<h4>Reflexiones finales<\/h4>\n<p>Escribir y promocionar un libro electr\u00f3nico es una gran herramienta de marketing de afiliaci\u00f3n, pero no a menos que su libro sea de alta calidad y relevante para su sector. No se puede exagerar. Si los lectores no creen que su libro electr\u00f3nico merezca la pena, no se unir\u00e1n a su sitio de afiliaci\u00f3n. Sin embargo, si ha creado un libro electr\u00f3nico que cumple todos los requisitos que hemos enumerado en este art\u00edculo y lo promociona con \u00e9xito, atraer\u00e1 tr\u00e1fico a su sitio, generar\u00e1 clientes potenciales y, con toda probabilidad, aumentar\u00e1 su lista de miembros.<\/p>\n<p><em>\u00bfC\u00f3mo ha utilizado un libro electr\u00f3nico para promocionar su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Until fairly recently, publishing a book was a difficult and time-consuming process. But these days, traditional publishing houses have largely been replaced with the Internet. Just about anyone can write an ebook, then publish it\u00a0with the largest book retailer in the world, Amazon. Talk about endless opportunities for both your website and membership site! It\u2019s [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[358,70],"class_list":{"0":"post-13878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-ebook","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Writing an eBook is an effective way to market your membership site. Learn the benefits of publishing an eBook and how you can use it to grow your membership.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"ebook,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-ebooks-to-market-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use eBooks to Market Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Writing an eBook is an effective way to market your membership site. 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