{"id":13973,"date":"2016-12-28T04:00:02","date_gmt":"2016-12-28T11:00:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=13973"},"modified":"2020-09-18T13:27:15","modified_gmt":"2020-09-18T19:27:15","slug":"how-to-use-youtube-to-drive-traffic-to-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/","title":{"rendered":"How to Use YouTube to Drive Traffic to Your Membership Site"},"content":{"rendered":"<p>Want to attract new visitors to your membership site? Then you\u2019ll want to take advantage of YouTube, the second largest search engine after Google. This makes it an important platform.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cf3fa5e56aa\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cf3fa5e56aa\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Create_a_Community_on_YouTube\" >Create a Community on YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Use_CTAs\" >Use CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Advertising\" >Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/#Analytics\" >Analytics<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Though building a community on YouTube and then converting it into traffic for your membership site can be difficult and time-consuming, don\u2019t let that put you off!<\/p>\n<p>In this article, you\u2019ll learn some actionable tasks for creating a following on YouTube. We\u2019ll also look at ways you can encourage your YouTube audience to visit your site with things like calls to action (CTAs) and advertising. Last, we\u2019ll discuss the importance of monitoring your analytics to help improve your conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Community_on_YouTube\"><\/span>Create a Community on YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your aim in using YouTube is to drive traffic to your website. However, before that can happen, you first need to create a large community of followers.<\/p>\n<p>This community should consist of your <a href=\"https:\/\/www.thebalancesmb.com\/what-is-a-target-audience-2295567\" target=\"_blank\" rel=\"noopener noreferrer\">target audience<\/a>, so that once you start driving viewers to your site, you\u2019ll know you\u2019re inviting those genuinely interested in your content\u2014real potential customers. How do you go about creating this targeted community?<\/p>\n<h4>Produce Exciting Relevant Content<\/h4>\n<p>First, you\u2019ll need to upload interesting and valuable videos. Your content should be relevant to your membership site, so you attract the right viewers.<\/p>\n<p>Consider posting how-to videos, interviews, and <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">educational courses<\/a> that can be split into a series of episodes. These are all popular ways to encourage visitors to engage with your YouTube channel. And be sure to add videos regularly and consistently so your viewers always have new content to consume.<\/p>\n<h4>Add CTAs<\/h4>\n<p>Displaying a <a href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA<\/a> at the end of your videos is another great way to build a community on YouTube. Show an end screen encouraging people to like each video, to add their thoughts in the comments below, to share the video on other social media channels, or to subscribe to your channel.<\/p>\n<p>CTAs create interaction between your viewers, expose your videos to a wider audience, and encourage people to come back for more.<\/p>\n<h4>Optimize Your Video Metadata<\/h4>\n<p>Adding <a href=\"https:\/\/review.content-science.com\/metadata-magic\/#:~:text=Metadata%20Gives%20Marketing%20Meaning,decisions%20to%20IT%20or%20SEO.\" target=\"_blank\" rel=\"noopener noreferrer\">metadata<\/a> will help rank your videos on YouTube and on Google. Be sure to write a title and description for each video using keywords and phrases relevant to your video and that people are likely to use when searching. It\u2019ll contribute to your video\u2019s SEO, thus helping it reach more viewers.<\/p>\n<h4>Create Playlists<\/h4>\n<p>Once you\u2019ve uploaded a fair number of videos, you\u2019ll want to group similar videos into <a href=\"https:\/\/support.google.com\/youtube\/answer\/57792?co=GENIE.Platform%3DDesktop&hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">playlists<\/a>. This encourages visitors to stay on your YouTube channel, watching more videos based around the same theme.<\/p>\n<p>And be sure to use keywords to title your playlists. Playlists rank in search results too, so well-organized and labeled playlists help your content attract more viewers.<\/p>\n<h4>The Next Step<\/h4>\n<p>Once you\u2019ve built a community on YouTube, the real work begins! You\u2019ve got to entice your viewers away from your YouTube channel and over to your membership site. How? Let\u2019s find out!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_CTAs\"><\/span>Use CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you have a thriving YouTube community, you need to change the angle of your CTAs. Instead of prompting viewers to like or share your videos, encourage people to check out your site.<\/p>\n<h4>Use End Cards<\/h4>\n<p>Another effective way to direct traffic to your membership site is to always promote it at the end of your videos. You can create <a href=\"https:\/\/mediakix.com\/blog\/youtube-end-card-definition-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">graphic end cards<\/a> that display a lead magnet, offer a freebie, or share news of a competition. The aim is to tempt viewers over to your site, so offer something relevant and interesting, something your target audience can\u2019t resist.<\/p>\n<h4>Create Annotations<\/h4>\n<p>YouTube\u2019s\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/92710?hl=en-GB\">Annotation Tool<\/a> enables you to add different annotations to your video. Most helpful is the Note option, which allows you to add pop-up boxes containing text. Here, you can add CTAs as well as your website\u2019s URL.<\/p>\n<h4>Write an Enticing Description<\/h4>\n<p>When adding a description for your video, include your membership site\u2019s URL and your CTA. Tell people why they should go to your website and how they\u2019ll benefit from it. Viewers interested in your video may read the description and follow the link to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advertising\"><\/span>Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advertising on YouTube<\/a> can be an effective way to raise awareness of your membership site and encourage people to visit. There are\u00a0numerous ways\u00a0to advertise on YouTube, like <a href=\"https:\/\/support.google.com\/youtube\/answer\/2545661?hl=en-GB\">remarketing<\/a>, to target those who\u2019ve already expressed an interest in your niche or industry.<\/p>\n<p>When\u00a0creating an advert, you can choose from an overlay ad, which appears across the bottom of a video; a display ad, which appears next to a video; or a video ad, which can be displayed in different ways and positions.<\/p>\n<p>Think carefully about the message in your ads. Your primary aim is to get people to visit your membership site, so use YouTube ads to sell it to your viewers, explaining what it\u2019s about, promoting the benefits of becoming a member, and telling people to visit your site immediately.<\/p>\n<p>YouTube has a variety of targeting options to ensure your ads are seen by the right audience. You can select your audience based on gender, age, location, interests, and more.<\/p>\n<p>You can also set a budget for your ads, split test them, and measure results, which helps you to understand how your target audience is responding and if your ads are performing effectively.<\/p>\n<p>A successful advertising campaign on YouTube can dramatically increase traffic to your site, so it\u2019s worth investing the time and effort to get it right.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviously, it\u2019s important you have an accurate idea of whether your efforts on YouTube are paying off with traffic to your membership site.<\/p>\n<p><a href=\"https:\/\/creatoracademy.youtube.com\/page\/course\/analytics-series\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube monitors your videos' analytics<\/a>, enabling you to see where your audience is coming from, who exactly they are, and which videos they\u2019re most interested in. As mentioned above, YouTube also provides analytics on ads so you can see what\u2019s resonating with your target audience.<\/p>\n<p>Google Analytics is also an excellent means of analyzing the effectiveness of your video campaign. You can monitor whether your YouTube videos are driving traffic to your site and whether they\u2019re helping to grow your subscriptions, and you can then adapt your YouTube marketing strategy accordingly.<\/p>\n<h4>Final Thoughts<\/h4>\n<p>With a little know-how, you can successfully use YouTube to drive traffic to your site and increase membership subscriptions. If you\u2019re just starting out, your first course of action is to create that all-important community of potential customers on YouTube.<\/p>\n<p>And once your following has grown, you can turn those YouTube viewers into visitors to your\u00a0site, and from there into long-term subscribers.<\/p>\n<p><em>Have you used YouTube as part of your marketing strategy? Please share any advice or top tips you may have in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to attract new visitors to your membership site? Then you\u2019ll want to take advantage of YouTube, the second largest search engine after Google. This makes it an important platform. Though building a community on YouTube and then converting it into traffic for your membership site can be difficult and time-consuming, don\u2019t let that put [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[187,70,56],"class_list":{"0":"post-13973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-marketing-strategies","9":"tag-membership-site","10":"tag-youtube","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to Use YouTube to drive traffic to your Membership Site. 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