{"id":14167,"date":"2017-02-08T09:36:10","date_gmt":"2017-02-08T16:36:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=14167"},"modified":"2022-04-15T12:20:00","modified_gmt":"2022-04-15T18:20:00","slug":"how-to-create-a-successful-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/","title":{"rendered":"C\u00f3mo crear una estrategia de marketing de contenidos de \u00e9xito"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Crear una estrategia exitosa de marketing de contenidos es clave para cualquier negocio en l\u00ednea. Si se hace bien, el marketing de contenidos puede crear seguidores, atraer a nuevos miembros y ayudarte a retener a los antiguos. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfe99c30534\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfe99c30534\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#What_is_Content_Marketing\" >\u00bfQu\u00e9 es el marketing de contenidos?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Set_Achievable_Content_Marketing_Goals\" >Establezca objetivos alcanzables de marketing de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Know_Your_Audience\" >Conozca a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Plan_and_Organize_Your_Content_Marketing_Strategy\" >Planifique y organice su estrategia de marketing de contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Consider_Outsourcing_and_AI\" >Considere la externalizaci\u00f3n y la IA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Promote_Your_Content\" >Promocione sus contenidos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Track_Your_Analytics\" >Seguimiento anal\u00edtico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-create-a-successful-content-marketing-strategy\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo es una estrategia de marketing de contenidos de \u00e9xito y c\u00f3mo se crea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll talk about <strong>qu\u00e9 es el marketing de contenidos<\/strong> and how it can help your site grow. We\u2019ll take a look at the main components of an effective content marketing strategy, show you how to approach each one, and share a few tools and tips to help you get the job done. Let&#8217;s do it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Content_Marketing\"><\/span>\u00bfQu\u00e9 es el marketing de contenidos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, el marketing de contenidos es la creaci\u00f3n y distribuci\u00f3n de contenido relevante y valioso dise\u00f1ado para ayudarle a alcanzar sus objetivos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content can be all kinds of things \u2013 emails, blog articles, landing and product pages, social media posts, videos, webinars, podcasts, online courses&#8230; you name it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea la forma que adopte, el contenido que produzca debe estar cuidadosamente pensado y planificado para contribuir al crecimiento de su empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un marketing de contenidos eficaz puede ayudarle a alcanzar alguno o todos estos objetivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atraiga tr\u00e1fico a su sitio web<\/li><li>Mejorar el SEO<\/li><li>Generar clientes potenciales<\/li><li>Comprom\u00e9tase con su p\u00fablico<\/li><li>Promocione su marca<\/li><li>Aumentar el n\u00famero de visitantes<\/li><li>Conseguir nuevos clientes<\/li><li>Mantener a los clientes existentes<\/li><li>Vender productos, servicios y suscripciones<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de contenidos no es solo para las grandes empresas. Todos los negocios online, independientemente de su tama\u00f1o, deber\u00edan contar con una estrategia concisa para gestionar la creaci\u00f3n y la promoci\u00f3n de contenidos. Esta estrategia deber\u00eda dar sentido a todo lo que haces. Es decir, deber\u00eda ayudarte a alcanzar tus objetivos empresariales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Achievable_Content_Marketing_Goals\"><\/span>Establezca objetivos alcanzables de marketing de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El primer paso para una estrategia de marketing de contenidos eficaz es fijar objetivos realistas. Reflexiona detenidamente sobre lo que pretendes conseguir con tu p\u00e1gina web y, a continuaci\u00f3n, piensa en los objetivos m\u00e1s concretos en los que tendr\u00e1s que centrarte para lograrlo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el caso de un sitio de afiliaci\u00f3n o un curso en l\u00ednea, sus objetivos clave ser\u00e1n obtener beneficios mediante la captaci\u00f3n de nuevos miembros y la retenci\u00f3n de los existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, take a look at the steps involved to meet these goals. These steps may include improving SEO, driving more traffic to your site, collecting emails, and\/or creating a thriving online community. Whatever your content marketing goals, make sure they\u2019re&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Significado para su empresa<\/li><li>Medibles para que pueda seguir sus progresos<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span>Conozca a su p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres crear una estrategia de marketing de contenidos bien definida y centrada, tendr\u00e1s que realizar un buen estudio de mercado antes de empezar a crear o publicar contenidos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Identifique a su p\u00fablico objetivo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing a powerful content marketing strategy means knowing your audience. You&#8217;ve got to first identify who your target audience is, then come to understand their behavior.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6227d3dd74f2c\" href=\"https:\/\/memberpress.com\/es\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEER u003eu003e C\u00f3mo identificar a su p\u00fablico objetivo (R\u00e1pido u0026 Gratis)<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> y las m\u00e9tricas de las redes sociales pueden ser de gran ayuda. Datos demogr\u00e1ficos como la edad, el sexo, la ubicaci\u00f3n, los intereses, etc., le dar\u00e1n una idea de qui\u00e9n es su p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y una vez que conozcas a tu p\u00fablico, podr\u00e1s analizar su comportamiento y determinar qu\u00e9 es lo que les atrae: \u00bfqu\u00e9 p\u00e1ginas web, foros, blogs y redes sociales frecuentan, y cu\u00e1ndo son m\u00e1s activos?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 contenidos atraen a su p\u00fablico?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante conocer el tipo de contenido que atrae a tu p\u00fablico. Aprovecha las p\u00e1ginas web de tus competidores para aprender a conectar con tu p\u00fablico objetivo. F\u00edjate en lo que sus visitantes ven, comparten y comentan, y luego c\u00e9ntrate en los temas que les interesan y en el estilo de redacci\u00f3n con el que mejor conectan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estudie tambi\u00e9n el tipo de medios que atraen a su p\u00fablico. \u00bfPrefieren leer art\u00edculos, ver v\u00eddeos, asistir a seminarios web o escuchar podcasts? Cuando sepa qu\u00e9 atrae a su p\u00fablico, podr\u00e1 adaptar su estrategia de marketing de contenidos en consecuencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Plan_and_Organize_Your_Content_Marketing_Strategy\"><\/span>Planifique y organice su estrategia de marketing de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La planificaci\u00f3n y la organizaci\u00f3n son las claves del \u00e9xito a la hora de monetizar tus contenidos. Ten en cuenta los siguientes consejos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sepa c\u00f3mo debe ser su contenido<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, la creaci\u00f3n de contenidos debe basarse en su estudio de mercado. Aseg\u00farese de incluir los diferentes temas y estilos de medios que atraen a su p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizar\u00a0<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificador de palabras clave de Google<\/a>\u00a0para determinar qu\u00e9 palabras clave ayudar\u00e1n a su contenido a posicionarse en los motores de b\u00fasqueda. Y siempre <strong>rem\u00edtase a sus objetivos de marketing de contenidos<\/strong> to help you stay focused on the outcomes you&#8217;re hoping to achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para idear temas, le recomendamos que utilice una buena herramienta de investigaci\u00f3n de contenidos. <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Buzzsumo<\/a> es una de nuestras favoritas, porque hace que averiguar cu\u00e1les son los temas de moda en tu sector sea superf\u00e1cil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo.png\"><img decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png\" alt=\"Captura de pantalla de la interfaz de usuario de Buzzsumo\" class=\"wp-image-36382\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-768x252.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1536x504.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-2048x672.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-518x170.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-840x276.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1216x399.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1832x601.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-700x230.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1080x355.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A membership site or online course site will need two main types of content&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>El primer tipo es <strong>promocional<\/strong>. El objetivo de estos contenidos es dar a conocer su marca, comercializar su sitio y atraer nuevas suscripciones. <\/li><li>El segundo tipo es <strong>retenci\u00f3n<\/strong>. Este contenido est\u00e1 dise\u00f1ado para <a href=\"https:\/\/memberpress.com\/es\/reducing-your-membership-sites-churn\/\">conservar a los miembros actuales<\/a> y debe ser interesante y relevante para ellos.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">To hold members&#8217; interest, you&#8217;ll also want to <strong>ofrecen una gran variedad de soportes<\/strong>. Adem\u00e1s del contenido escrito, considere la posibilidad de incluir <a href=\"https:\/\/memberpress.com\/es\/best-solutions-for-securing-video-in-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00eddeos<\/a>, <a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">seminarios web<\/a>y <a href=\"https:\/\/memberpress.com\/es\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcasts<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y <strong>siempre <\/strong>mant\u00e9ngase centrado en <strong>calidad<\/strong>. Cuando se trata de posicionamiento en buscadores, la calidad es definitivamente el rey. Echa un vistazo al siguiente post para obtener m\u00e1s informaci\u00f3n sobre la importancia del contenido de alta calidad.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6228c33618683\" href=\"https:\/\/memberpress.com\/es\/blog\/what-is-google-e-a-t\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">LEER u003eu003e C\u00f3mo utilizar Google EAT SEO para mejorar la clasificaci\u00f3n de su sitio web<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Utilice un calendario editorial<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante planificar cuidadosamente cu\u00e1ndo, c\u00f3mo y d\u00f3nde publicas y promocionas tu contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, recomendamos <a href=\"http:\/\/strivecalendar.com\" target=\"_blank\" rel=\"noreferrer noopener\">Calendario de contenidos Strive<\/a>. Este plugin de alto nivel toma toda tu estrategia de contenidos y la hace accesible desde el backend de WordPress. Su interfaz de arrastrar y soltar hace que sea muy sencillo mover las entradas, cambiar su estado y realizar un seguimiento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive.png\"><img decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1024x644.png\" alt=\"Plugin de calendario de contenidos de WordPress para arrastrar y soltar de Strive\" class=\"wp-image-34797\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1024x644.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-768x483.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-840x528.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1088x684.png 1088w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-700x440.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive-1080x679.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Schedule-Posts-with-this-WordPress-Plugin-_-Strive.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mejor de <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Esfu\u00e9rcese<\/a>? Te permiten probar antes de comprar. Puedes suscribirte a su prueba gratuita de 30 d\u00edas y probarlo antes de comprometerte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Outsourcing_and_AI\"><\/span>Considere la externalizaci\u00f3n y la IA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todos sabemos que crear contenidos lleva mucho tiempo. <a href=\"https:\/\/memberpress.com\/es\/no-time-to-blog-hire-a-freelance-writer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Externalizaci\u00f3n de contenidos<\/a> a aut\u00f3nomos le permite centrarse en otros aspectos de su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y esta no es la \u00fanica raz\u00f3n para externalizar. Los redactores profesionales realizan sus propias investigaciones para garantizar que el contenido sea informativo y est\u00e9 actualizado, pueden adaptar el tono y el estilo en funci\u00f3n del p\u00fablico al que se dirigen y entregan los trabajos a tiempo. Puedes encontrar r\u00e1pidamente aut\u00f3nomos de gran calidad en p\u00e1ginas web como <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fiverr \">Fiverr <\/a>y <a href=\"http:\/\/problogger.com\/jobs\/\">ProBlogger<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inteligencia artificial (IA)<\/strong> is becoming a more and more viable timesaving option these days. While AI copywriters definitely can&#8217;t replace the real thing, these platforms can save you from time wasted staring at a blank page. They&#8217;re also great for coming up with ideas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re ready to give bots a try, we recommend checking out the <a href=\"https:\/\/memberpress.com\/go\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jasper<\/a> Plataforma de redacci\u00f3n publicitaria basada en IA (anteriormente conocida como \u00abConversion.ai\/Jarvis\u00bb).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant.png\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1024x541.png\" alt=\"Plataforma de redacci\u00f3n Jasper AI\" class=\"wp-image-34798\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1024x541.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-768x406.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1536x811.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-2048x1082.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-840x444.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1216x642.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1832x967.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Jasper-Formerly-Jarvis-1-AI-Writing-Assistant-1080x570.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_Your_Content\"><\/span>Promocione sus contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas creado tu contenido, querr\u00e1s darlo a conocer. Ya sea a un p\u00fablico m\u00e1s amplio o a tus socios de pago, tendr\u00e1s que promocionar tu contenido de diversas formas y en distintos lugares. A continuaci\u00f3n te proponemos tres excelentes puntos de partida.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Redes sociales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales son fundamentales para aumentar el n\u00famero de seguidores, potenciar el reconocimiento de marca y crear una comunidad de clientes potenciales comprometidos. Tambi\u00e9n son una buena forma de conectar a diario con los miembros actuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dedique tiempo a interactuar con <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-your-likes-and-follows-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">conseguir seguidores<\/a> en las redes sociales que elijas. As\u00ed tendr\u00e1 un p\u00fablico con el que compartir sus contenidos. A\u00f1ade nuevos contenidos a las redes sociales y fomenta los \"me gusta\", las comparticiones y los comentarios con incentivos, como concursos. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6227d7e774f2d\" href=\"https:\/\/memberpress.com\/es\/blog\/14-best-places-on-the-web-to-promote-your-online-giveaway\/\"  target=\"_blank\" class=\"button button-blue center\">READ u003eu003e 16 Killer Giveaway Websites to Hype Your Online Contest<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, considere la posibilidad de utilizar <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">botones y herramientas para compartir<\/a> en su sitio web para animar a los espectadores a compartir y participar con su contenido.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Correo electr\u00f3nico<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Email marketing is still as important as it&#8217;s ever been. Because it allows you to reach followers quickly and efficiently, email is a great way to promote new content, keep in contact with your audience, and entice them to return to your site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de establecer un <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de aterrizaje<\/a> o ventanas emergentes en tu p\u00e1gina web para recopilar las direcciones de correo electr\u00f3nico de posibles miembros. Tambi\u00e9n puedes enviar contenido promocional directamente a quienes ya han mostrado inter\u00e9s en tu p\u00e1gina de membres\u00eda para animarlos a registrarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emailing newsletters, relevant content, and updates on what&#8217;s been newly published on your site will help maintain current members&#8217; interest and encourage subscription renewals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3lo tiene que asegurarse de elegir la plataforma de marketing por correo electr\u00f3nico adecuada. Tres de nuestras plataformas favoritas de eficacia probada son <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ConvertKit<\/a>y <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Contacto constante<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">An\u00fanciese en<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking of what&#8217;s tried and true&#8230; advertising will always be an effective way to promote your content. Google Ads, Facebook\/Instagram, and Twitter all offer affordable options. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas plataformas tambi\u00e9n le permiten <strong>llegar a p\u00fablicos muy espec\u00edficos<\/strong>lo cual es fundamental. Siempre hay que dirigir el dinero de la publicidad en la direcci\u00f3n correcta. Dirigirse a un p\u00fablico no espec\u00edfico (o al p\u00fablico equivocado) no s\u00f3lo es un despilfarro de dinero, sino que puede ser perjudicial para el negocio. A nadie le gusta que le anuncien cosas que no le interesan. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_Your_Analytics\"><\/span>Seguimiento anal\u00edtico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su estrategia de marketing de contenidos debe evolucionar continuamente en funci\u00f3n del comportamiento de su audiencia. El seguimiento de sus an\u00e1lisis le permitir\u00e1 saber qu\u00e9 contenidos funcionan y cu\u00e1les deben mejorarse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farate de hacer un seguimiento del tiempo que tus miembros dedican a los distintos tipos de contenido y de con qu\u00e9 interact\u00faan. Averigua qu\u00e9 es lo que atrae a nuevos visitantes a tu sitio web y de d\u00f3nde proceden. Analiza detenidamente qu\u00e9 tipo de contenido es el que genera m\u00e1s visitas. <strong>Si un determinado tipo de contenido est\u00e1 teniendo un gran impacto, produzca m\u00e1s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MonsterInsights<\/a> is hands-down the WordPress world&#8217;s most awesome tracking tool. It takes all your Google Analytics data and makes it available through your WordPress dashboard. And it gives you actionable insights to help you make informed content marketing decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png\"><img decoding=\"async\" width=\"620\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png\" alt=\"monsterinsights wordpress dashboard widget captura de pantalla\" class=\"wp-image-17909\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget.png 620w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/04\/monsterinsightsdashboardwidget-156x106.png 156w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><figcaption>El widget del panel de control de Google Analytics de Monsterinsights<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde siempre <strong>rem\u00edtase a sus objetivos de marketing de contenidos<\/strong> to determine whether your content is helping you achieve them. If you aren\u2019t quite where you want to be, that means it&#8217;s time to alter your strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up a successful content-marketing strategy may seem a bit overwhelming at first. But it&#8217;s worth its weight in gold. With the right tools, all your time and effort will be very well spent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 consejos tienes para crear una buena estrategia de marketing de contenidos? Comp\u00e1rtelo en los comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating a successful content marketing strategy is key for any online business. If done right, content marketing can build a following, attract new members, and help you retain old ones. So what does a successful content marketing strategy look like, and how do you create one? In this post, we&#8217;ll talk about what content marketing [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":34824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[363,70,25],"class_list":["post-14167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-content-marketing-strategy","tag-membership-site","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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