{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-09-09T12:24:40","modified_gmt":"2026-09-09T16:24:40","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"C\u00f3mo hacer cupones para su sitio de membres\u00eda (con v\u00eddeo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Todos los propietarios de sitios de afiliaci\u00f3n buscan formas sencillas y eficaces de captar m\u00e1s miembros, conservar los que ya tienen y aumentar los ingresos. Una de las herramientas m\u00e1s sencillas de su caja de herramientas MemberPress para hacer las tres cosas? <strong>Cupones.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abe159959a12\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abe159959a12\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >Ejemplos de cupones MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Ajuste de los cupones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >C\u00f3mo y por qu\u00e9 ofrecer un cup\u00f3n de descuento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >C\u00f3digos de cup\u00f3n como imanes de clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Utilice un c\u00f3digo de cup\u00f3n de descuento en un correo electr\u00f3nico o bolet\u00edn informativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Ofrezca pruebas gratuitas en lugar de descuentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Descuentos temporales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Descuentos en los planes Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Descuento en la renovaci\u00f3n de socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Cree c\u00f3digos de cup\u00f3n para sus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"K8wUZ3glkq1APd6q35iOhHuAMRIt9atyNgTo2lDmysej56wCCLO8Q0RINVbfxdbSWmJxX0pLEEhGoj\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Vea un video tutorial completo sobre c\u00f3mo crear y gestionar cupones en MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-a-coupon\/\" title=\"\">Cupones MemberPress<\/a> puede crear ofertas que <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">atrae a nuevos miembros<\/a> recompensar a los leales y animar a los indecisos a pasar a la acci\u00f3n. Son muy r\u00e1pidas de configurar, lo suficientemente flexibles para casi cualquier tipo de promoci\u00f3n y potentes para impulsar tanto las altas como la fidelizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si se trata de una <strong>Rebajas del Black Friday<\/strong>Ya sea para ofrecer un descuento de bienvenida a los nuevos miembros o para recompensar a los abonados de larga duraci\u00f3n, los cupones le ofrecen la flexibilidad necesaria para dise\u00f1ar promociones que se ajusten a sus objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, le explicaremos c\u00f3mo crear cupones en MemberPress, compartiremos ejemplos de uso y le mostraremos formas inteligentes de utilizarlos para impulsar el crecimiento de su n\u00famero de socios.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">C\u00f3mo crear cupones MemberPress<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Crear un cup\u00f3n MemberPress es muy f\u00e1cil.  Para empezar, simplemente vaya a su panel de WordPress y en <strong>Cupones MemberPress<\/strong>pulse el bot\u00f3n <strong>A\u00f1adir nuevo<\/strong> bot\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress genera autom\u00e1ticamente un nombre de c\u00f3digo de cup\u00f3n, pero puede cambiarle el nombre para reflejar su promoci\u00f3n si lo desea. Lo ideal es un c\u00f3digo alfanum\u00e9rico corto y f\u00e1cil de recordar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los cupones de MemberPress son extremadamente flexibles, por lo que puedes crear pr\u00e1cticamente cualquier oferta que desees. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Echemos un vistazo a algunas posibles configuraciones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>Ejemplos de cupones MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Cup\u00f3n de descuento recurrente 10% de por vida:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento de miembro vitalicio 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento de miembro vitalicio 10% en MemberPRess<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQuiere premiar la fidelidad? Configura un cup\u00f3n que descuente 10% de cada pago de por vida. Perfecto para ofertas a largo plazo que mantienen a los miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si selecciona \"est\u00e1ndar\", se crear\u00e1 un descuento recurrente para las afiliaciones peri\u00f3dicas o un descuento de por vida para las afiliaciones de pago \u00fanico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede elegir si desea que el descuento sea un porcentaje o una cantidad fija.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 de descuento en el primer pago:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento para socios de $50 para los primeros pagos\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento para socios $50 para los primeros pagos en MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Realice una promoci\u00f3n de lanzamiento o celebre un hito ofreciendo a los nuevos miembros $50 de descuento en su primer pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de configurar el <em>Descuento<\/em> a 0% off si s\u00f3lo desea que el descuento se aplique al primer pago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, si lo deseas, podr\u00edas crear una oferta especial, como un descuento de $50 en tu primer pago y de 10% en todos los pagos recurrentes posteriores. \u00a1As\u00ed de espec\u00edfico puedes llegar a ser!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cup\u00f3n de 30 d\u00edas de prueba gratuita:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de afiliaci\u00f3n de prueba ampliada\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de afiliaci\u00f3n de prueba ampliada<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atraiga a los indecisos con una prueba gratuita ampliada. En lugar de los 7 d\u00edas habituales, d\u00e9les 30 d\u00edas para explorar y deje que el valor de su afiliaci\u00f3n haga la venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La opci\u00f3n \"Anular periodo de prueba\" le permite crear cupones para un periodo de prueba gratuito limitado o un periodo de prueba ampliado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ha creado una opci\u00f3n de prueba gratuita en los ajustes de afiliaci\u00f3n, este cup\u00f3n la anular\u00e1. Supongamos que ofreces una prueba gratuita de 7 d\u00edas de forma est\u00e1ndar: el cup\u00f3n de ejemplo anterior la anular\u00e1 con un periodo de prueba gratuito ampliado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 meses para el cup\u00f3n $30:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes un truco muy \u00fatil: puedes utilizar la opci\u00f3n \u00abAnulaci\u00f3n del periodo de prueba\u00bb para ofrecer una oferta inicial personalizada, como una tarifa fija durante los primeros meses, antes de que entre en vigor la suscripci\u00f3n habitual. Es ideal para promociones de temporada o campa\u00f1as de captaci\u00f3n de nuevos miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este ejemplo, el cup\u00f3n fija los tres primeros meses en $30 y, a continuaci\u00f3n, cambia autom\u00e1ticamente al precio de afiliaci\u00f3n est\u00e1ndar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 semanas de prueba y 25% de descuento recurrente: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Con la anulaci\u00f3n del periodo de prueba, puede acumular sus ofertas. Establezca una duraci\u00f3n de prueba personalizada y, a continuaci\u00f3n, a\u00f1ada un descuento continuo para los pagos peri\u00f3dicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este ejemplo, el cup\u00f3n ofrece a los usuarios una prueba gratuita de 14 d\u00edas. Una vez finalizado el periodo de prueba, la suscripci\u00f3n comienza con un descuento de 25% sobre el precio normal de afiliaci\u00f3n mientras la suscripci\u00f3n permanezca activa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Ajuste de los cupones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que hayas fijado el descuento, MemberPress te ofrece herramientas para generar sensaci\u00f3n de urgencia, exclusividad y una segmentaci\u00f3n inteligente mediante las siguientes opciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recuento de usos:<\/strong> Decida exactamente cu\u00e1ntas veces se puede canjear un cup\u00f3n. Esto es perfecto para crear promociones de \"cupones limitados\" que generen urgencia. <br><br>Por ejemplo, puede permitir que los 25 primeros registros obtengan un descuento y, a continuaci\u00f3n, cerrarlo autom\u00e1ticamente.<br><\/li>\n\n\n\n<li><strong>Fechas de caducidad:<\/strong> Fije un plazo claro para su oferta, de modo que no se prolongue indefinidamente. <br><br>Un cup\u00f3n con fecha l\u00edmite (\"v\u00e1lido hasta el domingo\") crea escasez y anima a la gente a actuar.<br><\/li>\n\n\n\n<li><strong>Orientaci\u00f3n espec\u00edfica a los afiliados:<\/strong> Elija a qu\u00e9 afiliaciones se aplica un cup\u00f3n. <br><br>Esto resulta especialmente \u00fatil si desea promocionar un nuevo nivel, volver a despertar el inter\u00e9s por un plan de nivel medio o proteger sus afiliaciones premium de descuentos constantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener instrucciones detalladas, consulte nuestro <a href=\"https:\/\/memberpress.com\/es\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gu\u00eda de cupones MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya sabe c\u00f3mo hacer cupones con los cupones MemberPress, veamos algunas de las formas en que puede utilizarlos y las ventajas de hacerlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>C\u00f3mo y por qu\u00e9 ofrecer un cup\u00f3n de descuento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos de los cupones de descuento pueden utilizarse de varias formas, entre ellas para: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recoger correos electr\u00f3nicos,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atraer a nuevos visitantes<\/a>, <\/li>\n\n\n\n<li>animar a los miembros actuales a renovar sus suscripciones,<\/li>\n\n\n\n<li>recompensar a los afiliados fieles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes algunas ideas para que reflexiones:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>C\u00f3digos de cup\u00f3n como imanes de clientes potenciales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar un c\u00f3digo de cup\u00f3n como im\u00e1n de clientes potenciales es una excelente forma de recopilar direcciones de correo electr\u00f3nico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere <strong>ofreciendo una prueba gratuita <\/strong>o <strong>suscripci\u00f3n con descuento<\/strong> para animar a los visitantes a enviar sus correos electr\u00f3nicos y unirse a su lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto si se inscriben como si no, habr\u00e1 recopilado sus direcciones de correo electr\u00f3nico y podr\u00e1 incluirlas en futuras campa\u00f1as de marketing por correo electr\u00f3nico, promocionando su sitio y fomentando las inscripciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Utilice un c\u00f3digo de cup\u00f3n de descuento en un correo electr\u00f3nico o bolet\u00edn informativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que los visitantes que se unen a su lista de correo est\u00e1n expresando inter\u00e9s en su sitio de afiliaci\u00f3n, es importante centrarse en este grupo, ya que ahora forman parte de su p\u00fablico objetivo y es probable que se conviertan en miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pruebe a enviar c\u00f3digos de cup\u00f3n en correos electr\u00f3nicos o boletines mensuales a su lista de correo. Un descuento puede ser el empuj\u00f3n final que sus suscriptores necesitan para hacerse socios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Ofrezca pruebas gratuitas en lugar de descuentos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya hemos visto en nuestros ejemplos, un c\u00f3digo promocional no siempre tiene por qu\u00e9 suponer un descuento en las tarifas. Tambi\u00e9n se puede utilizar para ofrecer una prueba gratuita de un d\u00eda, una semana o un mes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que un usuario se ha registrado, ha explorado su sitio y ha accedido a su contenido, puede estar m\u00e1s interesado en convertirse en un miembro de pago completo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Descuentos temporales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Otra opci\u00f3n popular es crear c\u00f3digos que s\u00f3lo est\u00e9n activos durante un tiempo limitado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovechar la <a href=\"https:\/\/memberpress.com\/es\/blog\/fomo-marketing\/\" title=\"\">Fen\u00f3meno FOMO<\/a>tambi\u00e9n puede utilizar un&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">temporizador de cuenta atr\u00e1s<\/a>&nbsp;para mostrar que se est\u00e1 acabando el tiempo de una promoci\u00f3n concreta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1n bajo presi\u00f3n y temen perderse una buena oferta, es m\u00e1s probable que la acepten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Descuentos en los planes Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si su sitio de afiliaci\u00f3n ofrece una variedad de&nbsp;<a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">planes y paquetes<\/a>Un c\u00f3digo de cup\u00f3n de descuento es una buena forma de animar a los afiliados a cambiar de plan. Seleccione un plan espec\u00edfico que est\u00e9 intentando promocionar y ofrezca a los afiliados nuevos y actuales una tarifa con descuento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n podr\u00edas crear un c\u00f3digo de descuento exclusivo para los miembros actuales, que reduzca el coste de todos los planes en un porcentaje determinado. Es una forma eficaz de animar a tu p\u00fablico a pasarse a los planes premium y, de este modo, aumentar tus ingresos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Descuento en la renovaci\u00f3n de socios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Retenci\u00f3n de miembros<\/a> uno de los aspectos m\u00e1s importantes de la gesti\u00f3n de un sitio de afiliaci\u00f3n. Si sus socios se renuevan anualmente, env\u00edeles un c\u00f3digo de cup\u00f3n de descuento cuando su afiliaci\u00f3n est\u00e9 a punto de caducar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pueden reclamar el descuento de su cuota de afiliaci\u00f3n, que puede ser el incentivo adicional que necesitan para quedarse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede utilizar la funci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Funci\u00f3n de recordatorio MemberPress<\/a>&nbsp;para enviar correos electr\u00f3nicos autom\u00e1ticos a los miembros despu\u00e9s de que sus suscripciones hayan caducado. Incluya un c\u00f3digo de cup\u00f3n en este correo electr\u00f3nico y podr\u00eda ver c\u00f3mo vuelven a su sitio para aprovechar su oferta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si&nbsp;<a href=\"https:\/\/memberpress.com\/es\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">los miembros pagan mensualmente<\/a>puede enviar un cup\u00f3n de descuento si alguien intenta darse de baja. Dado que captar nuevos socios lleva mucho tiempo, retener a los que ya tienes es una prioridad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Cree c\u00f3digos de cup\u00f3n para sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si ha adquirido MemberPress, puede beneficiarse de una integraci\u00f3n perfecta con&nbsp;<a href=\"https:\/\/memberpress.com\/es\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">el plugin Easy Affiliate<\/a>. Este plugin facilita la creaci\u00f3n y gesti\u00f3n de&nbsp;<a href=\"https:\/\/memberpress.com\/es\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">su propio programa de afiliaci\u00f3n<\/a>&nbsp;y para incentivar y recompensar a otros por enviar nuevos miembros a su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s de ofrecer a los afiliados una comisi\u00f3n por promocionar con \u00e9xito su sitio, puede crear c\u00f3digos de cup\u00f3n para que los compartan y animen a los miembros de su audiencia a registrarse en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este enfoque ayuda a crear una situaci\u00f3n en la que todos ganan: usted gana m\u00e1s miembros, sus afiliados generan m\u00e1s comisiones y su p\u00fablico obtiene un descuento en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Otra opci\u00f3n es emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares. Como los c\u00f3digos de cup\u00f3n de un solo uso solo se pueden utilizar una vez, no hay que preocuparse de que se generen numerosos descuentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos individualizados pueden utilizarse para todo tipo de situaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como disculpa por un problema de inscripci\u00f3n<\/li>\n\n\n\n<li>Como premio para el ganador de un concurso<\/li>\n\n\n\n<li>Para un ciudadano que te haya enviado un correo electr\u00f3nico con una consulta concreta sobre tu p\u00e1gina web<\/li>\n\n\n\n<li>Para cualquier otra cosa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos individualizados son una excelente forma de ofrecer una experiencia de atenci\u00f3n al cliente personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los cupones MemberPress son f\u00e1ciles de configurar y muy flexibles. Puede adaptarlos a casi cualquier objetivo, ya sea atraer a nuevos socios, recompensar la fidelidad o reducir la rotaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hemos visto c\u00f3mo crear diferentes tipos de cupones, desde descuentos recurrentes hasta pruebas ampliadas, y c\u00f3mo ajustarlos con l\u00edmites de uso, fechas de caducidad y objetivos espec\u00edficos para los miembros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n exploramos formas pr\u00e1cticas de ponerlas en pr\u00e1ctica, como la generaci\u00f3n de clientes potenciales, actualizaciones, renovaciones e incluso promociones de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los cupones son una herramienta vers\u00e1til que puede contribuir al crecimiento, la fidelizaci\u00f3n y la participaci\u00f3n en todo tu negocio de suscripciones, \u00a1as\u00ed que es hora de sacarle partido!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 tipo de c\u00f3digo vas a utilizar? Comparta sus ideas en la secci\u00f3n de comentarios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprenda a crear y utilizar cupones MemberPress para impulsar las inscripciones, premiar la fidelidad y aumentar los ingresos recurrentes en su sitio de suscripci\u00f3n o curso en l\u00ednea de WordPress.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,94,1481],"tags":[1556,364,838,25],"class_list":["post-14170","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-marketing","category-memberpress-features","tag-converter","tag-discount-coupon-codes","tag-video-tutorial","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. Then use discount coupon codes to generate leads, target visitors and increase recurring subscriptions.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to use coupons in memberpress,how to make coupons,converter,discount coupon codes,video tutorial,wordpress\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make Coupons for Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to make coupons for your membership website. 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