{"id":14170,"date":"2025-09-11T10:00:00","date_gmt":"2025-09-11T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14170"},"modified":"2026-02-24T13:10:59","modified_gmt":"2026-02-24T18:10:59","slug":"how-to-use-discount-coupon-codes-effectively-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/","title":{"rendered":"C\u00f3mo hacer cupones para su sitio de membres\u00eda (con v\u00eddeo)"},"content":{"rendered":"<p>Todos los propietarios de sitios de afiliaci\u00f3n buscan formas sencillas y eficaces de captar m\u00e1s miembros, conservar los que ya tienen y aumentar los ingresos. Una de las herramientas m\u00e1s sencillas de su caja de herramientas MemberPress para hacer las tres cosas? <strong>Cupones.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0bc477ecac\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0bc477ecac\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#MemberPress_Coupon_Examples\" >Ejemplos de cupones MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Fine-Tuning_Your_Coupons\" >Ajuste de los cupones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#How_and_Why_You_Should_Offer_a_Discount_Coupon\" >C\u00f3mo y por qu\u00e9 ofrecer un cup\u00f3n de descuento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Coupon_Codes_as_Lead_Magnets\" >C\u00f3digos de cup\u00f3n como imanes de clientes potenciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\" >Utilice un c\u00f3digo de cup\u00f3n de descuento en un correo electr\u00f3nico o bolet\u00edn informativo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_Free_Trials_Instead_of_a_Discount\" >Ofrezca pruebas gratuitas en lugar de descuentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Time_Sensitive_Discounts\" >Descuentos temporales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Discount_Upgrades_to_Premium_Plans\" >Descuentos en los planes Premium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Offer_a_Discount_on_Memberships_Renewals\" >Descuento en la renovaci\u00f3n de socios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Create_Coupon_Codes_For_Your_Affiliates\" >Cree c\u00f3digos de cup\u00f3n para sus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Issue_Single-Use_Coupon_Codes_for_Individuals\" >Emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IRqSuWQJvboMAs5TaUzjkftY8mP9pdgi6OXcLHCNErZneyF2xB30l\"><div class=\"responsive-video\"><iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Vea un video tutorial completo sobre c\u00f3mo crear y gestionar cupones en MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Con <a href=\"https:\/\/memberpress.com\/es\/docs\/creating-a-coupon\/\" title=\"\">Cupones MemberPress<\/a> puede crear ofertas que <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">atrae a nuevos miembros<\/a> recompensar a los leales y animar a los indecisos a pasar a la acci\u00f3n. Son muy r\u00e1pidas de configurar, lo suficientemente flexibles para casi cualquier tipo de promoci\u00f3n y potentes para impulsar tanto las altas como la fidelizaci\u00f3n.<\/p>\n\n\n\n<p>Tanto si se trata de una <strong>Rebajas del Black Friday<\/strong>Ya sea para ofrecer un descuento de bienvenida a los nuevos miembros o para recompensar a los abonados de larga duraci\u00f3n, los cupones le ofrecen la flexibilidad necesaria para dise\u00f1ar promociones que se ajusten a sus objetivos.<\/p>\n\n\n\n<p>En este post, le explicaremos c\u00f3mo crear cupones en MemberPress, compartiremos ejemplos de uso y le mostraremos formas inteligentes de utilizarlos para impulsar el crecimiento de su n\u00famero de socios.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">C\u00f3mo crear cupones MemberPress<\/h1>\n\n\n\n<p>Crear un cup\u00f3n MemberPress es muy f\u00e1cil.  Para empezar, simplemente vaya a su panel de WordPress y en <strong>Cupones MemberPress<\/strong>pulse el bot\u00f3n <strong>A\u00f1adir nuevo<\/strong> bot\u00f3n.<\/p>\n\n\n\n<p>MemberPress genera autom\u00e1ticamente un nombre de c\u00f3digo de cup\u00f3n, pero puede cambiarle el nombre para reflejar su promoci\u00f3n si lo desea. Lo ideal es un c\u00f3digo alfanum\u00e9rico corto y f\u00e1cil de recordar.<\/p>\n\n\n\n<p>Los cupones de MemberPress son extremadamente flexibles, por lo que puedes crear pr\u00e1cticamente cualquier oferta que desees. <\/p>\n\n\n\n<p>Veamos algunas configuraciones posibles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupon_Examples\"><\/span>Ejemplos de cupones MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Cup\u00f3n de descuento recurrente 10% de por vida:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento de miembro vitalicio 10%\" class=\"wp-image-74762\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento de miembro vitalicio 10% en MemberPRess<\/figcaption><\/figure>\n\n\n\n<p>\u00bfQuiere premiar la fidelidad? Configura un cup\u00f3n que descuente 10% de cada pago de por vida. Perfecto para ofertas a largo plazo que mantienen a los miembros.<\/p>\n\n\n\n<p>Al seleccionar \u201cest\u00e1ndar\u201d, se crear\u00e1 un descuento recurrente en las suscripciones recurrentes o un descuento de por vida para las suscripciones de pago \u00fanico. <\/p>\n\n\n\n<p>Puede elegir si desea que el descuento sea un porcentaje o una cantidad fija.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">$50 de descuento en el primer pago:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento para socios de $50 para los primeros pagos\" class=\"wp-image-74761\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-768x319.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1536x639.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-409x170.jpg 409w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-840x349.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1216x506.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-700x291.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-156x65.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1080x449.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon.jpg 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de descuento para socios $50 para los primeros pagos en MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Realice una promoci\u00f3n de lanzamiento o celebre un hito ofreciendo a los nuevos miembros $50 de descuento en su primer pago.<\/p>\n\n\n\n<p>Aseg\u00farese de configurar el <em>Descuento<\/em> a 0% off si s\u00f3lo desea que el descuento se aplique al primer pago. <\/p>\n\n\n\n<p>Pero si quieres, puedes crear una oferta especial como $50 de descuento en tu primer pago y 10% de descuento en todos los pagos recurrentes posteriores. \u00a1As\u00ed de espec\u00edfico puedes ser!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cup\u00f3n de 30 d\u00edas de prueba gratuita:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de afiliaci\u00f3n de prueba ampliada\" class=\"wp-image-74765\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Captura de pantalla de c\u00f3mo configurar un cup\u00f3n de afiliaci\u00f3n de prueba ampliada<\/figcaption><\/figure>\n\n\n\n<p>Atraiga a los indecisos con una prueba gratuita ampliada. En lugar de los 7 d\u00edas habituales, d\u00e9les 30 d\u00edas para explorar y deje que el valor de su afiliaci\u00f3n haga la venta.<\/p>\n\n\n\n<p>La opci\u00f3n \u201cAnular periodo de prueba\u201d te permite crear cupones para una prueba gratuita limitada o un periodo de prueba ampliado. <\/p>\n\n\n\n<p>Si ha creado una opci\u00f3n de prueba gratuita en los ajustes de afiliaci\u00f3n, este cup\u00f3n la anular\u00e1. Supongamos que ofreces una prueba gratuita de 7 d\u00edas de forma est\u00e1ndar: el cup\u00f3n de ejemplo anterior la anular\u00e1 con un periodo de prueba gratuito ampliado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 meses para el cup\u00f3n $30:<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Este es un buen truco, puede utilizar la anulaci\u00f3n del per\u00edodo de prueba para ofrecer una oferta de introducci\u00f3n personalizada, como una tarifa plana para los primeros meses, antes de que comience la suscripci\u00f3n regular. Ideal para promociones de temporada o para captar nuevos miembros.<\/p>\n\n\n\n<p>En este ejemplo, el cup\u00f3n fija los tres primeros meses en $30 y, a continuaci\u00f3n, cambia autom\u00e1ticamente al precio de afiliaci\u00f3n est\u00e1ndar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 semanas de prueba y 25% de descuento recurrente: <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-300x147.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-768x377.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-50x25.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-347x170.jpg 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-840x412.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1216x596.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-700x343.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-156x77.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1080x530.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off.jpg 1460w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Con la anulaci\u00f3n del periodo de prueba, puede acumular sus ofertas. Establezca una duraci\u00f3n de prueba personalizada y, a continuaci\u00f3n, a\u00f1ada un descuento continuo para los pagos peri\u00f3dicos.<\/p>\n\n\n\n<p>En este ejemplo, el cup\u00f3n ofrece a los usuarios una prueba gratuita de 14 d\u00edas. Una vez finalizado el periodo de prueba, la suscripci\u00f3n comienza con un descuento de 25% sobre el precio normal de afiliaci\u00f3n mientras la suscripci\u00f3n permanezca activa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fine-Tuning_Your_Coupons\"><\/span>Ajuste de los cupones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que haya fijado el descuento, MemberPress le ofrece las siguientes opciones para crear urgencia, exclusividad y segmentaci\u00f3n inteligente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recuento de usos:<\/strong> Decida exactamente cu\u00e1ntas veces se puede canjear un cup\u00f3n. Esto es perfecto para crear promociones de \"cupones limitados\" que generen urgencia. <br><br>Por ejemplo, puede permitir que los 25 primeros registros obtengan un descuento y, a continuaci\u00f3n, cerrarlo autom\u00e1ticamente.<br><\/li>\n\n\n\n<li><strong>Fechas de caducidad:<\/strong> Fije un plazo claro para su oferta, de modo que no se prolongue indefinidamente. <br><br>Un cup\u00f3n con fecha l\u00edmite (\"v\u00e1lido hasta el domingo\") crea escasez y anima a la gente a actuar.<br><\/li>\n\n\n\n<li><strong>Orientaci\u00f3n espec\u00edfica a los afiliados:<\/strong> Elija a qu\u00e9 afiliaciones se aplica un cup\u00f3n. <br><br>Esto resulta especialmente \u00fatil si desea promocionar un nuevo nivel, volver a despertar el inter\u00e9s por un plan de nivel medio o proteger sus afiliaciones premium de descuentos constantes.<\/li>\n<\/ul>\n\n\n\n<p>Para obtener instrucciones detalladas, consulte nuestro <a href=\"https:\/\/memberpress.com\/es\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gu\u00eda de cupones MemberPress<\/a>.<\/p>\n\n\n\n<p>Ahora que ya sabe c\u00f3mo hacer cupones con los cupones MemberPress, veamos algunas de las formas en que puede utilizarlos y las ventajas de hacerlo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_and_Why_You_Should_Offer_a_Discount_Coupon\"><\/span>C\u00f3mo y por qu\u00e9 ofrecer un cup\u00f3n de descuento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los c\u00f3digos de los cupones de descuento pueden utilizarse de varias formas, entre ellas para: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>recoger correos electr\u00f3nicos,\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atraer a nuevos visitantes<\/a>, <\/li>\n\n\n\n<li>animar a los miembros actuales a renovar sus suscripciones,<\/li>\n\n\n\n<li>recompensar a los afiliados fieles.<\/li>\n<\/ul>\n\n\n\n<p>Aqu\u00ed tienes algunas ideas para que reflexiones:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupon_Codes_as_Lead_Magnets\"><\/span>C\u00f3digos de cup\u00f3n como imanes de clientes potenciales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Utilizar un c\u00f3digo de cup\u00f3n como im\u00e1n de clientes potenciales es una excelente forma de recopilar direcciones de correo electr\u00f3nico. <\/p>\n\n\n\n<p>Considere <strong>ofreciendo una prueba gratuita <\/strong>o <strong>suscripci\u00f3n con descuento<\/strong> para animar a los visitantes a enviar sus correos electr\u00f3nicos y unirse a su lista.<\/p>\n\n\n\n<p>Tanto si se inscriben como si no, habr\u00e1s recopilado sus direcciones de correo electr\u00f3nico y podr\u00e1s incluirlas en futuras campa\u00f1as. <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> campa\u00f1as, promocionando su sitio y fomentando las inscripciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Discount_Coupon_Code_in_an_Email_or_Newsletter\"><\/span>Utilice un c\u00f3digo de cup\u00f3n de descuento en un correo electr\u00f3nico o bolet\u00edn informativo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dado que los visitantes que se unen a su lista de correo est\u00e1n expresando inter\u00e9s en su sitio de afiliaci\u00f3n, es importante centrarse en este grupo, ya que ahora forman parte de su p\u00fablico objetivo y es probable que se conviertan en miembros.<\/p>\n\n\n\n<p>Pruebe a enviar c\u00f3digos de cup\u00f3n en correos electr\u00f3nicos o boletines mensuales a su lista de correo. Un descuento puede ser el empuj\u00f3n final que sus suscriptores necesitan para hacerse socios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Free_Trials_Instead_of_a_Discount\"><\/span>Ofrezca pruebas gratuitas en lugar de descuentos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como ya hemos descubierto en nuestros ejemplos, un c\u00f3digo de cup\u00f3n no siempre tiene que implicar un descuento en las tarifas. Tambi\u00e9n puede utilizarse para ofrecer una prueba gratuita durante un d\u00eda, una semana o un mes. <\/p>\n\n\n\n<p>Una vez que un usuario se ha registrado, ha explorado su sitio y ha accedido a su contenido, puede estar m\u00e1s interesado en convertirse en un miembro de pago completo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Sensitive_Discounts\"><\/span>Descuentos temporales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otra opci\u00f3n popular es crear c\u00f3digos que s\u00f3lo est\u00e9n activos durante un tiempo limitado.<\/p>\n\n\n\n<p>Aprovechar la <a href=\"https:\/\/memberpress.com\/es\/blog\/fomo-marketing\/\" title=\"\">Fen\u00f3meno FOMO<\/a>tambi\u00e9n puede utilizar un\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">temporizador de cuenta atr\u00e1s<\/a>\u00a0para mostrar que se est\u00e1 acabando el tiempo de una promoci\u00f3n concreta. <\/p>\n\n\n\n<p>Si est\u00e1n bajo presi\u00f3n y temen perderse una buena oferta, es m\u00e1s probable que la acepten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Upgrades_to_Premium_Plans\"><\/span>Descuentos en los planes Premium<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si su sitio de afiliaci\u00f3n ofrece una variedad de\u00a0<a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">planes y paquetes<\/a>Un c\u00f3digo de cup\u00f3n de descuento es una buena forma de animar a los afiliados a cambiar de plan. Seleccione un plan espec\u00edfico que est\u00e9 intentando promocionar y ofrezca a los afiliados nuevos y actuales una tarifa con descuento.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes crear un c\u00f3digo de cup\u00f3n exclusivo para los afiliados actuales, que reduzca el coste de todos los planes en un porcentaje. Es una forma eficaz de animar a tu p\u00fablico a actualizarse a planes premium y aumentar as\u00ed tus ingresos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_a_Discount_on_Memberships_Renewals\"><\/span>Descuento en la renovaci\u00f3n de socios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Retenci\u00f3n de miembros<\/a> uno de los aspectos m\u00e1s importantes de la gesti\u00f3n de un sitio de afiliaci\u00f3n. Si sus socios se renuevan anualmente, env\u00edeles un c\u00f3digo de cup\u00f3n de descuento cuando su afiliaci\u00f3n est\u00e9 a punto de caducar.<\/p>\n\n\n\n<p>Pueden reclamar el descuento de su cuota de afiliaci\u00f3n, que puede ser el incentivo adicional que necesitan para quedarse. <\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar la funci\u00f3n <a href=\"https:\/\/memberpress.com\/es\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Funci\u00f3n de recordatorio MemberPress<\/a>\u00a0Enviar correos electr\u00f3nicos autom\u00e1ticos a los miembros una vez que haya expirado su suscripci\u00f3n. Incluya un c\u00f3digo de descuento en este correo electr\u00f3nico y es posible que vuelvan a su sitio web para aprovechar su oferta.<\/p>\n\n\n\n<p>Si\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">los miembros pagan mensualmente<\/a>, puedes enviar un cup\u00f3n de descuento si alguien intenta cancelar su suscripci\u00f3n. Dado que atraer nuevos miembros lleva mucho tiempo, retener a los que ya tienes es una prioridad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Coupon_Codes_For_Your_Affiliates\"><\/span>Cree c\u00f3digos de cup\u00f3n para sus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si ha adquirido MemberPress, puede beneficiarse de una integraci\u00f3n perfecta con\u00a0<a href=\"https:\/\/memberpress.com\/es\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">el plugin Easy Affiliate<\/a>. Este plugin facilita la creaci\u00f3n y gesti\u00f3n de\u00a0<a href=\"https:\/\/memberpress.com\/es\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">su propio programa de afiliaci\u00f3n<\/a>\u00a0y para incentivar y recompensar a otros por enviar nuevos miembros a su sitio.<\/p>\n\n\n\n<p>Adem\u00e1s de ofrecer a los afiliados una comisi\u00f3n por promocionar con \u00e9xito su sitio, puede crear c\u00f3digos de cup\u00f3n para que los compartan y animen a los miembros de su audiencia a registrarse en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Este enfoque ayuda a crear una situaci\u00f3n en la que todos ganan: usted gana m\u00e1s miembros, sus afiliados generan m\u00e1s comisiones y su p\u00fablico obtiene un descuento en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Issue_Single-Use_Coupon_Codes_for_Individuals\"><\/span>Emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Otra opci\u00f3n es emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares. Como los c\u00f3digos de cup\u00f3n de un solo uso solo se pueden utilizar una vez, no hay que preocuparse de que se generen numerosos descuentos.<\/p>\n\n\n\n<p>Los c\u00f3digos individualizados pueden utilizarse para todo tipo de situaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como disculpa por un problema de inscripci\u00f3n<\/li>\n\n\n\n<li>Como premio para el ganador de un concurso<\/li>\n\n\n\n<li>Para un particular que le ha enviado un correo electr\u00f3nico con una consulta espec\u00edfica sobre su sitio web<\/li>\n\n\n\n<li>Para cualquier otra cosa.<\/li>\n<\/ul>\n\n\n\n<p>Los c\u00f3digos individualizados son una excelente forma de ofrecer una experiencia de atenci\u00f3n al cliente personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los cupones MemberPress son f\u00e1ciles de configurar y muy flexibles. Puede adaptarlos a casi cualquier objetivo, ya sea atraer a nuevos socios, recompensar la fidelidad o reducir la rotaci\u00f3n.<\/p>\n\n\n\n<p>Hemos visto c\u00f3mo crear diferentes tipos de cupones, desde descuentos recurrentes hasta pruebas ampliadas, y c\u00f3mo ajustarlos con l\u00edmites de uso, fechas de caducidad y objetivos espec\u00edficos para los miembros. <\/p>\n\n\n\n<p>Tambi\u00e9n exploramos formas pr\u00e1cticas de ponerlas en pr\u00e1ctica, como la generaci\u00f3n de clientes potenciales, actualizaciones, renovaciones e incluso promociones de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Los cupones son una herramienta vers\u00e1til que puede contribuir al crecimiento, la retenci\u00f3n y la participaci\u00f3n en todo su negocio de afiliaci\u00f3n, as\u00ed que es hora de ponerlos a trabajar.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 tipo de c\u00f3digo vas a utilizar? Comparta sus ideas en la secci\u00f3n de comentarios. <\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Aprenda a crear y utilizar cupones MemberPress para impulsar las inscripciones, premiar la fidelidad y aumentar los ingresos recurrentes en su sitio de suscripci\u00f3n o curso en l\u00ednea de WordPress.<\/p>","protected":false},"author":73814,"featured_media":74794,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[1556,364,838,25],"class_list":{"0":"post-14170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-converter","9":"tag-discount-coupon-codes","10":"tag-video-tutorial","11":"tag-wordpress","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to make coupons for your membership website. Then use discount coupon codes to generate leads, target visitors and increase recurring subscriptions.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to use coupons in memberpress,how to make coupons,converter,discount coupon codes,video tutorial,wordpress\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Make Coupons for Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to make coupons for your membership website. 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One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong><\/p>","content":[{"type":"text","data":"Every membership site owner is looking for simple, effective ways to bring in more members, keep the ones they have, and grow revenue. One of the easiest tools in your MemberPress toolbox for doing all three? <strong>Coupons.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How to Create Coupons in MemberPress (Full Tutorial)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"C\u00f3mo crear cupones en MemberPress (Tutorial completo)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg","caption":"Watch a full video tutorial on how to create and manage coupons in MemberPress","url":"https:\/\/www.youtube.com\/watch?v=0aOl3YImbQg"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention.<\/p>","content":[{"type":"text","data":"With <a href=\"https:\/\/memberpress.com\/docs\/creating-a-coupon\/\" title=\"\">MemberPress Coupons<\/a> you can create offers that <a href=\"https:\/\/writology.com\/blog\/benefits-of-using-coupon-code-marketing.html\" title=\"\">attracts new members<\/a> , reward loyal ones, and nudge fence-sitters into action. They\u2019re super quick to set up, flexible enough for almost any type of promotion, and powerful for driving both signups and retention."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals.<\/p>","content":[{"type":"text","data":"Whether you\u2019re running a limited-time <strong>Black Friday sale<\/strong>, offering a welcome discount to new members, or rewarding long-term subscribers, coupons give you the flexibility to craft promotions that match your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth.<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll walk through how to create coupons in MemberPress, share example use cases, and show you smart ways to use them to fuel your membership growth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h1 class=\"wp-block-heading\">How to Create MemberPress Coupons<\/h1>","content":"C\u00f3mo crear cupones MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h1","fontSize":"36px"}},{"type":"core\/paragraph","render":"<p>Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button.<\/p>","content":[{"type":"text","data":"Setting up a MemberPress coupon is a snap. \u00a0To get started, simply go to your WordPress dashboard and under <strong>MemberPress Coupons<\/strong>, click the <strong>Add New<\/strong> button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!<\/p>","content":[{"type":"text","data":"MemberPress automatically generates a coupon code name, but you can rename it to reflect your promotion if you wish. A short, memorable, alphanumeric code is ideal!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. <\/p>","content":[{"type":"text","data":"MemberPress Coupons are extremely flexible, so you can create pretty much whatever offer you want. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's take a look at some possible set ups:<\/p>","content":[{"type":"text","data":"Let's take a look at some possible set ups:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">MemberPress Coupon Examples<\/h3>","content":"Ejemplos de cupones MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Recurring 10% lifetime discount coupon:<\/h4>","content":"Cup\u00f3n de descuento recurrente 10% de por vida:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a 10% lifetime member discount coupon\" class=\"wp-image-74762\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a 10% lifetime member discount coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/10-Lifetime-Discount-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a 10% lifetime member discount coupon in MemberPRess","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around.<\/p>","content":[{"type":"text","data":"Want to reward loyalty? Set up a coupon that knocks 10% off every payment for life. Perfect for long-term deals that keep members around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. <\/p>","content":[{"type":"text","data":"Selecting \"standard\" will create either a recurring discount on recurring memberships, or a lifetime discount for one-time payment memberships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can choose whether you want your discount to be a percentage, or a set amount off.<\/p>","content":[{"type":"text","data":"You can choose whether you want your discount to be a percentage, or a set amount off."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">$50 off the first payment coupon:<\/h4>","content":"$50 de descuento en el primer pago:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg\" alt=\"Screenshot of how to set up a $50 off member discount coupon for first payments\" class=\"wp-image-74761\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up a $50 off member coupon for first payments in MemberPress<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","data":{"alt":"Screenshot of how to set up a $50 off member discount coupon for first payments","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/50-First-Payment-Coupon-1024x426.jpg","caption":"Screenshot of how to set up a $50 off member coupon for first payments in MemberPress","linkDestination":"none"},"style":{"width":1024,"height":426,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Run a launch promo or celebrate a milestone by giving new members $50 off their first payment.<\/p>","content":[{"type":"text","data":"Run a launch promo or celebrate a milestone by giving new members $50 off their first payment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. <\/p>","content":[{"type":"text","data":"Make sure you set the <em>Discount<\/em> amount to 0% off if you just want the discount to apply to the first payment. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!<\/p>","content":[{"type":"text","data":"But if you want to, you could create a special deal like $50 off your first payment and 10% off all subsequent recurring payments. That's how specific you can get!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Extended 30-day free trial period coupon:<\/h4>","content":"Cup\u00f3n de 30 d\u00edas de prueba gratuita:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg\" alt=\"Screenshot of how to set up an extended trial membership coupon\" class=\"wp-image-74765\" \/><figcaption class=\"wp-element-caption\">Screenshot of how to set up an extended trial membership coupon<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","data":{"alt":"Screenshot of how to set up an extended trial membership coupon","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Extended-Trial-30-1024x502.jpg","caption":"Screenshot of how to set up an extended trial membership coupon","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling.<\/p>","content":[{"type":"text","data":"Entice fence-sitters with an extended free trial. Instead of your standard 7 days, hand them 30 days to explore, and let the value of your membership do the selling."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. <\/p>","content":[{"type":"text","data":"The \"Trial Period Override\" option lets you create coupon for a limited free trial or extended trial period. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!<\/p>","content":[{"type":"text","data":"If you have created a free trial option in your membership settings, this coupon will override it. Say you offer a 7-day free trial as standard \u2013 the example coupon above will override it with an extended free trial period!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3 months for $30 coupon:<\/h4>","content":"3 meses para el cup\u00f3n $30:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg\" alt=\"\" class=\"wp-image-74763\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/First-3-months-for-30-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives.<\/p>","content":[{"type":"text","data":"Here's a neat hack, you can use the Trial Period Override to offer a custom intro deal, like a flat fee for the first few months, before the regular subscription kicks in. Great for seasonal promos or new-member drives."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing.<\/p>","content":[{"type":"text","data":"In this example, the coupon sets the first three months at $30, then automatically switches back to the standard membership pricing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2 week trial period and 25% off recurring: <\/h4>","content":"2 semanas de prueba y 25% de descuento recurrente:","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg\" alt=\"\" class=\"wp-image-74764\" \/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","data":{"src":"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/09\/Trial-then-25-off-1024x502.jpg","linkDestination":"none"},"style":{"width":1024,"height":502,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments.<\/p>","content":[{"type":"text","data":"With Trial Period Override, you can stack your offers! Set up a custom trial length, then layer in an ongoing discount for the recurring payments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active.<\/p>","content":[{"type":"text","data":"In this example, the coupon gives members a 14-day free trial. Once the trial ends, the subscription kicks in at 25% off the regular membership price for as long as the subscription remains active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Fine-Tuning Your Coupons<\/h3>","content":"Ajuste de los cupones","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:<\/p>","content":[{"type":"text","data":"Once you've nailed down the discount, MemberPress gives you levers to create urgency, exclusivity, and smart targeting with the following options:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>\n\n\n\n<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>\n\n\n\n<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Recuento de usos:<\/strong> Decida exactamente cu\u00e1ntas veces se puede canjear un cup\u00f3n. Esto es perfecto para crear promociones de \"cupones limitados\" que generen urgencia. <br><br>Por ejemplo, puede permitir que los 25 primeros registros obtengan un descuento y, a continuaci\u00f3n, cerrarlo autom\u00e1ticamente.<br><\/li>\n\n\n\n<li><strong>Fechas de caducidad:<\/strong> Fije un plazo claro para su oferta, de modo que no se prolongue indefinidamente. <br><br>Un cup\u00f3n con fecha l\u00edmite (\"v\u00e1lido hasta el domingo\") crea escasez y anima a la gente a actuar.<br><\/li>\n\n\n\n<li><strong>Orientaci\u00f3n espec\u00edfica a los afiliados:<\/strong> Elija a qu\u00e9 afiliaciones se aplica un cup\u00f3n. <br><br>Esto resulta especialmente \u00fatil si desea promocionar un nuevo nivel, volver a despertar el inter\u00e9s por un plan de nivel medio o proteger sus afiliaciones premium de descuentos constantes.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Usage Count:<\/strong> Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. <br><br>For example, you could allow the first 25 signups to grab a discount, then automatically close it off.<br><\/li>","content":"Recuento de usos: Decide exactamente cu\u00e1ntas veces se puede canjear un cup\u00f3n. Esto es perfecto para crear promociones de \u201cplazas limitadas\u201d que generen urgencia. Por ejemplo, puedes permitir que los 25 primeros usuarios que se registren obtengan un descuento y, a continuaci\u00f3n, cerrarlo autom\u00e1ticamente.","data":{"text":"Usage Count: Decide exactly how many times a coupon can be redeemed. This is perfect for creating \u201climited spots\u201d promotions that drive urgency. For example, you could allow the first 25 signups to grab a discount, then automatically close it off."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Expiration dates:<\/strong> Set a clear deadline for your offer so it doesn\u2019t run indefinitely. <br><br>A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act.<br><\/li>","content":"Fechas de caducidad: Establezca una fecha l\u00edmite clara para su oferta, de modo que no se prolongue indefinidamente. Un cup\u00f3n con fecha l\u00edmite (\u201c\u00a1V\u00e1lido hasta el domingo!\u201d) crea escasez y anima a la gente a actuar.","data":{"text":"Expiration dates: Set a clear deadline for your offer so it doesn\u2019t run indefinitely. A time-sensitive coupon (\u201cGood through Sunday!\u201d) creates scarcity and nudges people to act."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Membership-specific targeting:<\/strong> Choose which memberships a coupon applies to. <br><br>This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting.<\/li>","content":"Dirigido a socios espec\u00edficos: Elija a qu\u00e9 afiliaciones se aplica un cup\u00f3n. Esto es especialmente \u00fatil si desea promocionar un nuevo nivel, volver a despertar el inter\u00e9s por un plan de nivel medio o proteger sus afiliaciones premium de descuentos constantes.","data":{"text":"Membership-specific targeting: Choose which memberships a coupon applies to. This is especially handy if you want to promote a new tier, re-engage interest in a mid-level plan, or protect your premium memberships from constant discounting."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>.<\/p>","content":[{"type":"text","data":"For detailed instructions, check out our <a href=\"https:\/\/memberpress.com\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Coupons Guide<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so.<\/p>","content":[{"type":"text","data":"Now that you know how to make coupons with MemberPress coupons, let\u2019s look at some of the ways you can use them and the benefits of doing so."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How and Why You Should Offer a Discount Coupon<\/h2>","content":"C\u00f3mo y por qu\u00e9 ofrecer un cup\u00f3n de descuento","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Discount coupon codes can be used in a number of ways including to: <\/p>","content":[{"type":"text","data":"Discount coupon codes can be used in a number of ways including to: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>collect emails,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>\n\n\n\n<li>encourage current members to renew their subscriptions,<\/li>\n\n\n\n<li>reward loyal members.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>recoger correos electr\u00f3nicos,&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">atraer a nuevos visitantes<\/a>, <\/li>\n\n\n\n<li>animar a los miembros actuales a renovar sus suscripciones,<\/li>\n\n\n\n<li>recompensar a los afiliados fieles.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>collect emails,&nbsp;<\/li>","content":"recoger correos electr\u00f3nicos,&nbsp;","data":{"text":"collect emails,&nbsp;"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" title=\"\">attract new visitors<\/a>, <\/li>","content":"atraer a nuevos visitantes,","data":{"text":"attract new visitors,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>encourage current members to renew their subscriptions,<\/li>","content":"animar a los miembros actuales a renovar sus suscripciones,","data":{"text":"encourage current members to renew their subscriptions,"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>reward loyal members.<\/li>","content":"recompensar a los afiliados fieles.","data":{"text":"reward loyal members."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are some ideas for you to mull over:<\/p>","content":[{"type":"text","data":"Here are some ideas for you to mull over:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Coupon Codes as Lead Magnets<\/h2>","content":"C\u00f3digos de cup\u00f3n como imanes de clientes potenciales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Using a coupon code as a lead magnet is a great way to collect email addresses. <\/p>","content":[{"type":"text","data":"Using a coupon code as a lead magnet is a great way to collect email addresses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list.<\/p>","content":[{"type":"text","data":"Consider <strong>offering a free trial <\/strong>or <strong>discounted subscription<\/strong> to encourage visitors to submit their emails and join your list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations.<\/p>","content":[{"type":"text","data":"Whether they sign up or not, you\u2019ll have collected their email addresses, and they can be included in future email marketing campaigns, promoting your site and encouraging registrations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Use a Discount Coupon Code in an Email or Newsletter<\/h2>","content":"Utilice un c\u00f3digo de cup\u00f3n de descuento en un correo electr\u00f3nico o bolet\u00edn informativo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members.<\/p>","content":[{"type":"text","data":"Since visitors who join your mailing list are expressing an interest in your membership site, it\u2019s important to focus on this group, as they are now part of your target audience and likely to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members.<\/p>","content":[{"type":"text","data":"Try sending coupon codes in emails or monthly newsletters to your mailing list. A discount may be the final nudge your subscribers need to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer Free Trials Instead of a Discount<\/h2>","content":"Ofrezca pruebas gratuitas en lugar de descuentos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. <\/p>","content":[{"type":"text","data":"As we've already discovered in our examples, a coupon code doesn\u2019t always have to involve a discount on fees. It can also be used to provide a free trial for a day, a week, or a month. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member.<\/p>","content":[{"type":"text","data":"Once a user has signed up, explored your site, and accessed your content, they may be more interested in becoming a full-paying member."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Time Sensitive Discounts<\/h2>","content":"Descuentos temporales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another popular option is to create codes that are active for a limited time only.<\/p>","content":[{"type":"text","data":"Another popular option is to create codes that are active for a limited time only."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. <\/p>","content":[{"type":"text","data":"Harnessing the <a href=\"https:\/\/memberpress.com\/blog\/fomo-marketing\/\" title=\"\">FOMO phenomenon<\/a>, you could also use a&nbsp;<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/powr-countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">countdown timer<\/a>&nbsp;to show that time\u2019s running out on a particular promotion. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer.<\/p>","content":[{"type":"text","data":"Under pressure and fearing they may miss out on a good deal, visitors are more likely to take you up on your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Discount Upgrades to Premium Plans<\/h2>","content":"Descuentos en los planes Premium","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate.<\/p>","content":[{"type":"text","data":"If your membership site offers a variety of&nbsp;<a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plans and packages<\/a>, a discount coupon code is a great way to encourage members to upgrade. Select a specific plan you\u2019re trying to promote and offer new and current members a discounted rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue.<\/p>","content":[{"type":"text","data":"You could also create a coupon code exclusively for current members, reducing the cost of all plans by a percentage. It's an effective way to encourage your audience to upgrade to premium plans and thus increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Offer a Discount on Memberships Renewals<\/h2>","content":"Descuento en la renovaci\u00f3n de socios","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Member retention<\/a> one of the most important aspects of running a membership site. If your members renew on a yearly basis, send them a discount coupon code when their membership is due to expire."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. <\/p>","content":[{"type":"text","data":"They can claim the discount against their membership fee, which may be the extra incentive they need to stick around. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer.<\/p>","content":[{"type":"text","data":"You can also use the <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress reminders feature<\/a>&nbsp;to send automated emails to members after their subscriptions have&nbsp;expired. Include a coupon code in this email and you could see them coming back to your site to take advantage&nbsp;of your offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority.<\/p>","content":[{"type":"text","data":"If&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">members pay on a monthly basis<\/a>, you can send out a discount coupon if someone tries to cancel their membership. Since attracting new members is time-consuming, holding on to the ones you have is a&nbsp;high priority."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Coupon Codes For Your Affiliates<\/h2>","content":"Cree c\u00f3digos de cup\u00f3n para sus afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site.<\/p>","content":[{"type":"text","data":"If you\u2019ve purchased MemberPress, you can take advantage of seamless integration with&nbsp;<a href=\"https:\/\/memberpress.com\/using-affiliate-royale-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Easy Affiliate plugin<\/a>. This plugin makes it easy to create and manage&nbsp;<a href=\"https:\/\/memberpress.com\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your own affiliate program<\/a>&nbsp;and to incentivize and reward others for sending new members to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site.<\/p>","content":[{"type":"text","data":"In addition to offering affiliates a commission for successfully promoting your site, you can create coupon codes for them to share with and encourage their audience members to sign up to your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site.<\/p>","content":[{"type":"text","data":"This approach helps create a win-win-win situation \u2013 you gain more members, your affiliates generate more commissions, and their audiences get a discount on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Issue Single-Use Coupon Codes for Individuals<\/h2>","content":"Emitir c\u00f3digos de cup\u00f3n de un solo uso para particulares","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated.<\/p>","content":[{"type":"text","data":"Another option is to issue single-use coupon codes for individuals. Since single-issue coupon codes can only be used once, there\u2019s no need to worry about numerous discounts being generated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes can be used for all kinds of scenarios:<\/p>","content":[{"type":"text","data":"Individualized codes can be used for all kinds of scenarios:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>As an apology for a signup issue<\/li>\n\n\n\n<li>As a prize for a competition winner<\/li>\n\n\n\n<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>\n\n\n\n<li>For just about anything else!<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Como disculpa por un problema de inscripci\u00f3n<\/li>\n\n\n\n<li>Como premio para el ganador de un concurso<\/li>\n\n\n\n<li>Para un particular que le ha enviado un correo electr\u00f3nico con una consulta espec\u00edfica sobre su sitio web<\/li>\n\n\n\n<li>Para cualquier otra cosa.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>As an apology for a signup issue<\/li>","content":"Como disculpa por un problema de inscripci\u00f3n","data":{"text":"As an apology for a signup issue"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>As a prize for a competition winner<\/li>","content":"Como premio para el ganador de un concurso","data":{"text":"As a prize for a competition winner"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For a member of the public who's emailed you with a specific inquiry about your site<\/li>","content":"Para un particular que le ha enviado un correo electr\u00f3nico con una consulta espec\u00edfica sobre su sitio web","data":{"text":"For a member of the public who's emailed you with a specific inquiry about your site"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>For just about anything else!<\/li>","content":"Para cualquier otra cosa.","data":{"text":"For just about anything else!"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Individualized codes are a great way to provide a personalized customer-service experience.<\/p>","content":[{"type":"text","data":"Individualized codes are a great way to provide a personalized customer-service experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn.<\/p>","content":[{"type":"text","data":"MemberPress Coupons are simple to set up but packed with flexibility. You can tailor them to almost any goal, be it attracting new members, rewarding loyalty, or reducing churn."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. <\/p>","content":[{"type":"text","data":"We\u2019ve looked at how to create different coupon types, from recurring discounts to extended trials, and how to fine-tune them with usage limits, expiration dates, and membership-specific targeting. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions.<\/p>","content":[{"type":"text","data":"We also explored practical ways to put them to work, like lead generation, upgrades, renewals, and even affiliate promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!<\/p>","content":[{"type":"text","data":"Coupons are a versatile tool that can support growth, retention, and engagement across your entire membership business, so it's time to put them to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Which code type will you be using? Share your ideas in the comments section below. <\/p>","content":[{"type":"text","data":"Which code type will you be using? Share your ideas in the comments section below. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=14170"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14170\/revisions"}],"predecessor-version":[{"id":74972,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14170\/revisions\/74972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/74794"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=14170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=14170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=14170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}