{"id":14379,"date":"2017-03-15T11:18:00","date_gmt":"2017-03-15T17:18:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=14379"},"modified":"2024-06-21T14:35:15","modified_gmt":"2024-06-21T18:35:15","slug":"pinterest-is-your-next-favorite-business-social-media-platform","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/pinterest-is-your-next-favorite-business-social-media-platform\/","title":{"rendered":"Pinterest es tu pr\u00f3xima plataforma favorita de redes sociales para empresas"},"content":{"rendered":"<p>\u00bfYa utilizas Pinterest para tu negocio? Si no es as\u00ed, \u00a1te lo est\u00e1s perdiendo! \u00bfSab\u00edas que hay m\u00e1s de 150 millones de pineadores? Eso es un gran n\u00famero de clientes potenciales.<\/p>\n<p>Pinterest es la herramienta de ventas perfecta porque es, como el propio Pinterest afirma, \"el cat\u00e1logo de ideas del mundo\". Cada \"pin\" es una idea -ya sean consejos pr\u00e1cticos para madres primerizas, recetas frescas para cenas familiares o trucos tecnol\u00f3gicos para novatos- y Pinterest es el lugar donde buscar lo mejor de esas ideas. Y, por supuesto, <em>usted<\/em> tienen las mejores ideas, as\u00ed que por qu\u00e9 no mostrarlas en la plataforma donde, significativamente, \"dos tercios del contenido guardado en Pinterest proviene de empresas.\"<\/p>\n<h4>Conceptos b\u00e1sicos de Pinterest<\/h4>\n<p>Si utilizas Pinterest por motivos personales, sabr\u00e1s que los \"pines\" son lo que guardas y los \"tableros\" son donde los fijas. Es una \"herramienta visual de marcadores\" que puedes utilizar para encontrar nuevas ideas y luego guardarlas en tableros creados por ti. Puedes crear tableros basados en tus intereses y aficiones, lo que te permite organizar tus ideas. \u00bfNecesitas ideas para jardiner\u00eda? Crea un tablero de jardiner\u00eda, busca pines de jardiner\u00eda y tableros de grupo, y empieza a pinear. \u00bfTe interesa la m\u00fasica? Busca y sigue tableros con tus mismos gustos y crea tus propios tableros para compartir tus pasiones con los dem\u00e1s.<\/p>\n<p>Aqu\u00ed tienes una breve lista de t\u00e9rminos de Pinterest:<\/p>\n<ul>\n<li>Pin: la idea, presentada como imagen y anclada a un tabl\u00f3n, que enlaza con una p\u00e1gina externa (art\u00edculo, producto, entrada de blog).<\/li>\n<li>Tabl\u00f3n: donde guardas tus contenidos categorizados<\/li>\n<li>Tablero secreto: igual que el anterior, excepto que s\u00f3lo t\u00fa puedes verlo<\/li>\n<li>Tabl\u00f3n de grupo: varios pineadores comparten en el tabl\u00f3n<\/li>\n<li>Repin: compartir el contenido de otra persona con tus seguidores<\/li>\n<li>Comentarios y \"me gusta\": al igual que en otras redes sociales, puedes hacer \"me gusta\" o comentar un pin que te guste y quieras apoyar.<\/li>\n<li>Bot\u00f3n Pin-it: un widget que puedes a\u00f1adir a tu sitio web para que tus seguidores puedan anclar tus contenidos a sus tablones.<\/li>\n<\/ul>\n<p>\u00bfNecesitas m\u00e1s informaci\u00f3n? Pinterest tiene una <a href=\"https:\/\/help.pinterest.com\/en\/guide\/all-about-pinterest\" target=\"_blank\" rel=\"noopener\">breve tutorial en v\u00eddeo<\/a> para ponerte al d\u00eda sobre el uso de la plataforma.<\/p>\n<h4>\u00bfPor qu\u00e9 Pinterest?<\/h4>\n<p>En primer lugar, acabemos con el mito de que s\u00f3lo las mujeres ma\u00f1osas frecuentan Pinterest (el 20% de los usuarios son hombres). A continuaci\u00f3n, hagamos hincapi\u00e9 en que se trata de una plataforma visual, por lo que tus pines deben ser llamativos. Hemos pasado mucho tiempo en nuestro blog compartiendo c\u00f3mo crear un gran contenido, y Pinterest es posiblemente el mejor lugar para compartir ese contenido porque los pines tienen m\u00e1s poder de permanencia. La vida de un tuit o una publicaci\u00f3n en Facebook es extremadamente corta: unos veinticuatro minutos para un tuit y noventa para una publicaci\u00f3n. \u00bfUn pin? Tres meses y medio. Has le\u00eddo bien. Porque un pin que se repinee aunque sea una vez se ver\u00e1 una y otra vez. Y los pines son m\u00e1s accesibles: se pueden encontrar y ver en la p\u00e1gina de inicio de un usuario y en los tablones de otros usuarios. Los pines no s\u00f3lo permanecen m\u00e1s tiempo y reciben m\u00e1s visitas, sino que las personas que los ven son las que quieren comprar. Seg\u00fan un estudio reciente, los usuarios de pines son m\u00e1s propensos a comprar. El 87% compr\u00f3 un producto que encontr\u00f3 en Pinterest y el 93% tiene previsto comprarlo en el futuro. Por eso Pinterest es el lugar perfecto para tus contenidos de calidad: los pines pueden compartirse para siempre, lo que aumenta el tr\u00e1fico de tu blog y de tu sitio web con el tiempo, incrementa la notoriedad de tu marca y genera m\u00e1s ventas para tu tienda.<\/p>\n<h4>C\u00f3mo establecerse<\/h4>\n<p>As\u00ed que ahora que te hemos convencido de que Pinterest es imprescindible para el marketing en redes sociales, aqu\u00ed tienes algunos consejos para empezar:<\/p>\n<ol>\n<li>Vaya a <a href=\"https:\/\/business.pinterest.com\/en\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> para crear su cuenta de empresa.<\/li>\n<li>Introduzca su direcci\u00f3n de correo electr\u00f3nico, el nombre de su empresa y su sitio web.<\/li>\n<li>Sigue cinco tableros y Pinterest te personalizar\u00e1 un feed (siempre puedes seguir m\u00e1s, pero Pinterest te pide que sigas cinco para empezar).<\/li>\n<li>Confirma tu direcci\u00f3n de correo electr\u00f3nico (Pinterest te enviar\u00e1 un correo electr\u00f3nico de confirmaci\u00f3n), sube una foto de perfil y completa cualquier otro detalle de la cuenta que haga que tu perfil destaque, incluido tu nombre de usuario (\u00a1elige uno bueno que refleje tu marca!), tu biograf\u00eda (consejo profesional: incluye palabras clave para optimizar las b\u00fasquedas) y tu ubicaci\u00f3n.<\/li>\n<li><a href=\"https:\/\/business.pinterest.com\/en\/confirm-your-website\" target=\"_blank\" rel=\"noopener\">Confirme su sitio web<\/a> para tener acceso a a\u00f1adir el logotipo de su empresa o marca a cualquier pin que se haya originado en su sitio, as\u00ed como para obtener m\u00e1s datos anal\u00edticos.<\/li>\n<li>Solicitar <a href=\"https:\/\/business.pinterest.com\/guides-and-education\/\" target=\"_blank\" rel=\"noopener\">acceso a pines ricos<\/a>-Pins que tienen \"oomph\" extra. Incluyen informaci\u00f3n en el propio pin. Actualmente hay seis tipos de pines enriquecidos: aplicaci\u00f3n, pel\u00edcula, receta, art\u00edculo, producto y lugar. (Pinterest sugiere que pidas ayuda a tu desarrollador web para configurarlos, ya que pueden ser un poco t\u00e9cnicos).<\/li>\n<li>Descargar <a href=\"https:\/\/business.pinterest.com\/guides-and-education\/\" target=\"_blank\" rel=\"noopener\">estas gu\u00edas<\/a> para obtener consejos sobre c\u00f3mo crear bonitos pines, pinear en tableros, compartir pines y todo lo relacionado con Pinterest.<\/li>\n<li>Estos <a href=\"https:\/\/business.pinterest.com\/en\/tools\" target=\"_blank\" rel=\"noopener\">Herramientas de Pinterest<\/a> te ayudar\u00e1 a explorar m\u00e1s opciones para convertirte en un pinner profesional.<\/li>\n<\/ol>\n<h4>Buenas pr\u00e1cticas para las empresas<\/h4>\n<p>Ya tienes todo listo para empezar a pinear. \u00bfY ahora qu\u00e9? Aqu\u00ed tienes algunos consejos para sacarle el m\u00e1ximo partido a Pinterest:<\/p>\n<ul>\n<li>Crear muchos tableros\n<ul>\n<li>Nombra los tablones utilizando palabras clave de tu sitio web o t\u00e9rminos que tus seguidores puedan buscar y seguir.<\/li>\n<li>\u00bfNo sabe qu\u00e9 tableros crear? Aqu\u00ed tienes algunas ideas generales:\n<ul>\n<li>Productos: De todo tipo. Productos destacados cada mes, productos en oferta, ofertas especiales s\u00f3lo para seguidores, etc. Las posibilidades son infinitas.<\/li>\n<li>Bricolaje: si tienes un negocio de jardiner\u00eda, da a tus seguidores algunos consejos pr\u00e1cticos sobre c\u00f3mo preparar el jard\u00edn para la siembra de primavera. O si tienes un blog de salud, dales recetas gratuitas de comidas sanas y nutritivas.<\/li>\n<li>Cosas que te gustan: Muestra tu individualidad y la personalidad de tu negocio compartiendo contenidos que te hablen. \u00bfEres un bloguero de jardiner\u00eda? Comparte informaci\u00f3n sobre tus herramientas de jardiner\u00eda favoritas. O si eres el bloguero de la salud, comparte tus programas de ejercicio favoritos. Impl\u00edcate con tus clientes compartiendo tus pasiones.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Anclar contenidos interesantes\n<ul>\n<li>Al igual que en otras redes sociales, es importante publicar contenidos originales y de calidad, pero tambi\u00e9n lo es compartir contenidos de otras fuentes. Sigue tablones relacionados con tu negocio y tus pasiones y comparte con tus seguidores los contenidos que encuentres en ellos.<\/li>\n<li>En cuanto a tu propio contenido, toma citas de tu blog o bolet\u00edn y crea gr\u00e1ficos llamativos que capten la atenci\u00f3n de otros pinners.<\/li>\n<li>Utilice im\u00e1genes de alta calidad de sus productos para crear efectos visuales impactantes que atraigan la atenci\u00f3n de otros usuarios.<\/li>\n<\/ul>\n<\/li>\n<li>Compruebe sus an\u00e1lisis\n<ul>\n<li>Mira cu\u00e1l de tus pines est\u00e1 recibiendo m\u00e1s tr\u00e1fico y qui\u00e9n est\u00e1 compartiendo tus pines para hacerte una idea de cu\u00e1les est\u00e1n funcionando y qui\u00e9n est\u00e1 en tu red.<\/li>\n<\/ul>\n<\/li>\n<li>Corre la voz\n<ul>\n<li>No olvides anunciar que est\u00e1s oficialmente en Pinterest en tus otras plataformas de redes sociales, y en tu blog y sitio web.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><em>\u00bfUtilizas Pinterest? \u00bfQu\u00e9 otros consejos tienes? Por favor, \u00a1comp\u00e1rtelos con nosotros en los comentarios de abajo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Using Pinterest for your business yet? If not, you\u2019re missing out! Did you know there are more than 150 million pinners? That\u2019s a huge number of potential clients and customers. Pinterest is the perfect sales tool because it is, as Pinterest itself asserts, \u201cthe world\u2019s catalog of ideas.\u201d Each \u201cpin\u201d is an idea\u2014whether it be [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,1],"tags":[294,166],"class_list":{"0":"post-14379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-uncategorized","10":"tag-pinterest","11":"tag-social-media-marketing","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Using Pinterest for your business yet? 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