{"id":14391,"date":"2024-08-20T09:58:19","date_gmt":"2024-08-20T13:58:19","guid":{"rendered":"https:\/\/memberpress.com\/?p=14391"},"modified":"2025-05-19T08:59:09","modified_gmt":"2025-05-19T12:59:09","slug":"how-to-run-a-successful-email-campaign","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/","title":{"rendered":"How to Run a Successful Email Campaign for Your Membership Site"},"content":{"rendered":"\n<p>Email marketing is one of the best ways to grow your membership website, but you have to get it right. In this article, we\u2019ll cover how to run a successful email campaign \u2013 an effective means of reaching your membership-site goals.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69be8f1e5ce8a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69be8f1e5ce8a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Choose_the_Right_Tools\" >Choose the Right Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Create_a_Welcome_Message\" >Create a Welcome Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Produce_an_Initial_Email_Sequence\" >Produce an Initial Email Sequence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Automate_Everything_You_Possibly_Can\" >Automate\u00a0Everything You Possibly Can<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Analyze_and_Optimize\" >Analyze and Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Effectively_Manage_Your_List_of_Subscribers\" >Effectively Manage Your List of Subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-run-a-successful-email-campaign\/#Use_Your_List\" >Use Your List!<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Why Focus on Running a Successful Email Campaign?<\/h4>\n\n\n\n<p>Learning how to run a successful email campaign will help you\u00a0<a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">grow your membership-site user base<\/a>. Not only that, but email marketing also helps keep your membership-site subscribers engaged and\u00a0<a href=\"https:\/\/memberpress.com\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ensures they renew<\/a>\u00a0when it\u2019s time.<\/p>\n\n\n\n<p>If you can persuade a visitor to join your email list, an invaluable channel of communication opens between you. Now you can send them high-value content and demonstrate your abilities and industry expertise. <\/p>\n\n\n\n<p>When the time is right, you can use an email campaign to invite them to join your membership site, giving them an opportunity to access more of your valuable content.<\/p>\n\n\n\n<p>Furthermore, once they\u2019ve joined your membership program, your email campaigns will help keep them engaged. <\/p>\n\n\n\n<p>Sending them links to content in your membership area, to new posts on your blog, and to other useful information will help strengthen your relationship and increase the chances of them staying a member.<\/p>\n\n\n\n<p>So now that we\u2019ve covered the \u201cwhys\u201d, let\u2019s look at the \u201chows\u201d of running a successful email campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Tools\"><\/span>Choose the Right Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png\" alt=\"Pop-ups OptinMonster\" class=\"wp-image-14314\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Pop-ups-OptinMonster-156x95.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>The first step is choosing the right tools, and that means selecting an email marketing service that will manage your subscribers and send out your email campaigns. <\/p>\n\n\n\n<p>You\u2019ll also need to find a way to enable your website visitors to physically join your list.<\/p>\n\n\n\n<p>A popular, free email marketing service is\u00a0<a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a>, while more feature-rich premium options include\u00a0<a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a>\u00a0and (our favorite) <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>.<\/p>\n\n\n\n<p>As for adding sign-up forms to your WordPress website,\u00a0<a href=\"https:\/\/en-gb.wordpress.org\/plugins\/optin-forms\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OptinForms<\/a>\u00a0is a good free option, while\u00a0<a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>\u00a0is one of the most powerful ways to\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\">add email sign-up, pop-up forms<\/a>\u00a0to any site.<\/p>\n\n\n\n<p>If you're part of the MemberPress community, you can use the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster add-on<\/a> to start using OptinMonster across your entire site. <\/p>\n\n\n\n<p>You can also more precisely target your campaigns by member status so as not to inconvenience your existing subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"HXMyi7Czx1SKKJrNUmA2CfIoOALaB6kc2iYVyt803Oc0FvtqkhRTuaTqVDMQ9SenJsnWGZoUuE45BLYRrj3dNwXl6mGQ\"><div class=\"responsive-video\"><iframe title=\"Email Marketing with MemberPress + MailChimp (Part 1): Set Up and Global Merge Tag\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> EMAIL MARKETING WITH MEMBERPRESS AND MAILCHIMP (3 PART VIDEO SERIES)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Welcome_Message\"><\/span>Create a Welcome Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once a visitor makes the decision to join your list, they expect something in return, whether it\u2019s a lead magnet or simply an email. It\u2019s therefore important to welcome new subscribers to your list with an introductory message. <\/p>\n\n\n\n<p>If you want to run a successful campaign, the first message of the campaign itself shouldn\u2019t be the first email a subscriber receives from you.<\/p>\n\n\n\n<p>Instead, use the autoresponder feature of your chosen email marketing tool to ensure each new subscriber is automatically sent at least one message as soon as they join your list. <\/p>\n\n\n\n<p>Take the time to introduce yourself, explain the benefits subscribers can expect to receive, and ask the recipient a question to find out more about their expectations and how you can help them. <\/p>\n\n\n\n<p>This information is invaluable when it comes to creating a successful campaign in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Produce_an_Initial_Email_Sequence\"><\/span>Produce an Initial Email Sequence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve sent that initial welcome message using the autoresponder, start creating a longer sequence of emails to be dripped out at set intervals.<\/p>\n\n\n\n<p>When creating this sequence of emails for your campaign, remember to give more than you take. <\/p>\n\n\n\n<p>If you want to run a successful campaign that helps you reach your membership-site goals, think about how you can help your audience as much as possible first. Only then can you ask them to perform an action that helps you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automate\u00a0Everything You Possibly Can<\/h3>\n\n\n\n<p>Both previous steps included using the automation features of email marketing services to get things up and running.<\/p>\n\n\n\n<p>However, it\u2019s worth stressing the importance of leveraging automation when it comes to successfully continuing your email marketing campaign.<\/p>\n\n\n\n<p>Be sure to explore the features of your email marketing software to find out what else you can automate. <\/p>\n\n\n\n<p>Some tools let you trigger a new series of emails after a subscriber has completed a certain action. <\/p>\n\n\n\n<p>This could include after a reader has clicked on a specific link in your email, abandoned their shopping cart, interacted with an element on your website, or done something else to indicate they\u2019re ready to receive another campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_and_Optimize\"><\/span>Analyze and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\"><img decoding=\"async\" width=\"1573\" height=\"742\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png\" alt=\"\" class=\"wp-image-14486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM.png 1573w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1024x483.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1536x725.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-360x170.png 360w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1216x574.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/03\/Image-2017-03-28-at-11.58.52-AM-1080x509.png 1080w\" sizes=\"(max-width: 1573px) 100vw, 1573px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sometimes creating an email campaign feels like shouting into the void. You never really know who\u2019s receiving your emails, if they\u2019re being opened, or, if you\u2019re using automation,\u00a0when they will be sent out. <\/p>\n\n\n\n<p>However, thanks to the tracking and reporting tools found in the best email marketing services, you can now get good insight into how your subscribers are interacting with your content.<\/p>\n\n\n\n<p>It\u2019s highly recommended that you take the time to understand the reporting capabilities of your chosen tool. Being able to see which subject lines from your email campaigns have the highest open rates and which messages result in members unsubscribing can help you optimize your content for better results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effectively_Manage_Your_List_of_Subscribers\"><\/span>Effectively Manage Your List of Subscribers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to analyzing how your email campaign content is performing, be sure to take a look at how your list subscribers are behaving. <\/p>\n\n\n\n<p>With most email marketing services, your monthly fee is based on the number of subscribers you have. Therefore, it\u2019s well worth your time to clean up your list by removing anyone who hasn\u2019t been engaging with your content.<\/p>\n\n\n\n<p>However, before you go pruning that list, there are a few things you can try to reengage inactive subscribers. <\/p>\n\n\n\n<p>One approach is to identify users who may still be interested in your membership site but just don\u2019t open your emails. To do this, you could try sending out an email campaign to just those subscribers, offering them\u00a0<a href=\"https:\/\/memberpress.com\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">a discount coupon<\/a>\u00a0on your product.<\/p>\n\n\n\n<p>If they\u2019ve been pondering whether to sign up or not, this offer should give them the nudge they need to move forward. <\/p>\n\n\n\n<p>If they don\u2019t, it\u2019s probably safe to assume they\u2019re no longer interested in your content\u00a0and can be removed from your list. <\/p>\n\n\n\n<p>Other options include sending an invitation to\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">a webinar<\/a>, a link to a\u00a0<a href=\"https:\/\/explore.reallygoodemails.com\/lessons-learned-from-airbnb-s-email-specialist-6c8adbd44c55?gi=221f0c1e0a2e\">poll<\/a>, asking them directly why they aren\u2019t engaging, or some other message to try and reawaken interest. <\/p>\n\n\n\n<p>Inviting them to resubscribe to confirm their continued interest is another popular option.<\/p>\n\n\n\n<p>While a big list may flatter your ego,\u00a0if you want to run a successful email campaign, having an engaged list is your priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Your_List\"><\/span>Use Your List!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you really want to run a successful campaign, you have to actually use your list. It\u2019s not uncommon to hear from website owners who\u2019ve put in the effort to grow their list but then never get around to sending any messages. <\/p>\n\n\n\n<p>Not only is this a wasted opportunity for you, you\u2019re also letting your audience down. After all, they volunteered to join your list, giving you permission to email them, and they\u2019re getting nothing?<\/p>\n\n\n\n<p>Don\u2019t let that happen. It doesn\u2019t take much to run an email campaign. There\u2019s no need to go all in with email marketing today. Creating a single autoresponder message to welcome new members is a great way to get started. <\/p>\n\n\n\n<p>Then, whenever you have time, add another email to the sequence to start creating a drip-fed succession of emails that offer value, with a focus on your end goal.<\/p>\n\n\n\n<p><em>What stage are you at on your journey in running a successful email campaign? Let us know in the comments below.<\/em><\/p>\n\n\n\n<p>Don't forget to <strong>connect with us on<\/strong> <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is one of the best ways to grow your membership website, but you have to get it right. In this article, we\u2019ll cover how to run a successful email campaign \u2013 an effective means of reaching your membership-site goals. Why Focus on Running a Successful Email Campaign? Learning how to run a successful [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":67745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[169],"class_list":{"0":"post-14391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-email-marketing","9":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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