{"id":14687,"date":"2017-05-17T11:00:02","date_gmt":"2017-05-17T17:00:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=14687"},"modified":"2025-02-21T07:34:25","modified_gmt":"2025-02-21T12:34:25","slug":"how-to-increase-membership-site-engagement-with-video","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-increase-membership-site-engagement-with-video\/","title":{"rendered":"C\u00f3mo aumentar la participaci\u00f3n de los miembros con v\u00eddeos"},"content":{"rendered":"<p>El v\u00eddeo puede ser una forma eficaz de hacer crecer su proyecto de afiliaci\u00f3n. Si se utiliza correctamente, el v\u00eddeo puede atraer m\u00e1s visitantes a su sitio web, ayudarle a conectar mejor con ellos y mejorar el porcentaje de su audiencia que se convierte en socio. El contenido de v\u00eddeo tambi\u00e9n puede ayudarle a cobrar m\u00e1s por su producto de afiliaci\u00f3n, a mantener a sus usuarios suscritos durante m\u00e1s tiempo y a ofrecer a sus miembros m\u00e1s valor que nunca.<\/p>\n\n\n\n<p>Puede que le preocupe no tener los conocimientos o la infraestructura necesarios para producir contenido de v\u00eddeo para su sitio de afiliaci\u00f3n, pero probablemente no sea as\u00ed. En este art\u00edculo sobre c\u00f3mo aumentar <a href=\"https:\/\/memberpress.com\/es\/blog\/membership-engagement\/\" title=\"\">participaci\u00f3n en el sitio de socios<\/a> con v\u00eddeo, veremos las diferentes formas en que puedes utilizar el contenido de v\u00eddeo para hacer crecer tu negocio, as\u00ed como algunas ideas sobre los tipos de v\u00eddeos que puedes crear. Te sorprender\u00e1 lo f\u00e1cil que es empezar a utilizar el v\u00eddeo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Publique v\u00eddeos en su sitio web p\u00fablico<\/h4>\n\n\n\n<p>A menos que ya tenga una gran audiencia o seguidores, tendr\u00e1 que ofrecer contenido gratuito antes de convencer a la gente para que se una a su sitio de afiliaci\u00f3n. La publicaci\u00f3n peri\u00f3dica de entradas de blog dirigidas a su p\u00fablico objetivo es un m\u00e9todo muy popular. <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-successful-content-marketing-strategy\/\">estrategia de marketing de contenidos<\/a> que deber\u00edan atraer m\u00e1s tr\u00e1fico a su sitio web. Sin embargo, publicar v\u00eddeos de libre acceso que aporten un valor real tambi\u00e9n puede aumentar sus posibilidades de conseguir una mayor exposici\u00f3n y ayudarle a\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">convertir visitantes gratuitos en socios de pago<\/a>.<\/p>\n\n\n\n<p>El v\u00eddeo es una forma poderosa de conectar con su p\u00fablico, demostrar su credibilidad y transmitir su mensaje. As\u00ed que antes de empezar a crear v\u00eddeos para sus miembros registrados, considere la posibilidad de utilizar este medio para aumentar su audiencia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilice el v\u00eddeo para mejorar su producto de afiliaci\u00f3n<\/h4>\n\n\n\n<p>Si lanz\u00f3 su sitio de afiliaci\u00f3n con contenido basado \u00fanicamente en texto e im\u00e1genes, puede que haya llegado el momento de pensar en a\u00f1adir alg\u00fan v\u00eddeo a la mezcla. El uso del v\u00eddeo para ofrecer contenido valioso a sus miembros ayudar\u00e1 a que su producto sea m\u00e1s atractivo para los nuevos miembros potenciales, as\u00ed como a mantener la fidelidad. <a href=\"https:\/\/memberpress.com\/es\/how-to-encourage-members-to-renew-their-membership\/\">miembros actuales comprometidos<\/a> durante m\u00e1s tiempo y <a href=\"https:\/\/memberpress.com\/es\/reducing-your-membership-sites-churn\/\">reducir la rotaci\u00f3n de socios<\/a>.<\/p>\n\n\n\n<p>Este contenido de v\u00eddeo puede ayudarle a diferenciarse de la competencia, aumentar el valor percibido de su producto y atraer a un p\u00fablico m\u00e1s amplio, todo lo cual puede contribuir a aumentar la participaci\u00f3n en el sitio de afiliaci\u00f3n con v\u00eddeo. Si le preocupa mantener protegido este contenido, lea nuestro <a href=\"https:\/\/memberpress.com\/es\/best-solutions-for-securing-video-in-membership-websites\/\">gu\u00eda para asegurar el v\u00eddeo en los sitios web de afiliaci\u00f3n<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ofrezca varios niveles de afiliaci\u00f3n con v\u00eddeo<\/h4>\n\n\n\n<p>Hay muchas buenas razones para <a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">ofrezca varios niveles de precios para su sitio de afiliaci\u00f3n<\/a> incluida la posibilidad de generar m\u00e1s ingresos con su proyecto. Pero, \u00bfc\u00f3mo definir los distintos niveles de su sitio de afiliaci\u00f3n?<\/p>\n\n\n\n<p>Crear un nivel superior que d\u00e9 a sus miembros acceso a v\u00eddeos junto con su contenido habitual podr\u00eda ser algo por lo que su audiencia estar\u00eda dispuesta a pagar m\u00e1s. Por otra parte, si considera que los v\u00eddeos son m\u00e1s f\u00e1ciles de producir que otros tipos de contenidos, podr\u00eda ofrecer un nivel de solo v\u00eddeos a un precio m\u00e1s bajo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Diferentes tipos de afiliados<\/h4>\n\n\n\n<p>Algunas personas prefieren consumir contenidos ley\u00e9ndolos, mientras que otras prefieren tener acceso a v\u00eddeos. Si atiende a ambos tipos de afiliados potenciales, puede utilizar el v\u00eddeo para que su producto de afiliaci\u00f3n resulte m\u00e1s atractivo a un p\u00fablico m\u00e1s amplio y, al mismo tiempo, aumente la participaci\u00f3n ofreciendo a sus afiliados m\u00e1s de lo que quieren.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Crear contenidos de v\u00eddeo compartibles<\/h4>\n\n\n\n<p>Publicar v\u00eddeos en su sitio web es otra forma de crear contenidos que pueden compartirse en las redes sociales. Tanto si es usted como si son sus visitantes los que comparten su contenido en v\u00eddeo en las redes sociales, se trata de otra oportunidad para interactuar con su p\u00fablico objetivo y dar a conocer su marca o su producto de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utilice los v\u00eddeos como im\u00e1n de clientes potenciales o incentivo<\/h4>\n\n\n\n<p>Crear un bolet\u00edn de noticias por correo electr\u00f3nico para su sitio web puede ser una excelente forma de aumentar su audiencia. Una vez que un visitante de su sitio web se haya inscrito en su lista de correo, podr\u00e1 <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\">inicie una campa\u00f1a de marketing por correo electr\u00f3nico para promocionar su producto de afiliaci\u00f3n<\/a> a ellos. Sin embargo, persuadir a los visitantes para que se suscriban e introduzcan su direcci\u00f3n de correo electr\u00f3nico puede resultar dif\u00edcil.<\/p>\n\n\n\n<p>Una forma popular de animar a un visitante a convertirse en suscriptor es ofrecerle un incentivo a cambio de su direcci\u00f3n de correo electr\u00f3nico. Cuando se trata de crear un incentivo, el contenido de v\u00eddeo puede ser un im\u00e1n de clientes potenciales eficaz. Este v\u00eddeo puede adoptar la forma de un v\u00eddeo instructivo, un v\u00eddeo explicativo o una versi\u00f3n en v\u00eddeo de un art\u00edculo de su sitio web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A\u00f1ada v\u00eddeos a su contenido promocional<\/h4>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\">Creaci\u00f3n de una p\u00e1gina de aterrizaje para su sitio de afiliaci\u00f3n<\/a> es una forma probada de promocionar con \u00e9xito su proyecto. Puede utilizar estas p\u00e1ginas de destino como sitios web independientes a los que dirige a los visitantes desde las redes sociales y otras fuentes de tr\u00e1fico. Otra opci\u00f3n es a\u00f1adir una p\u00e1gina de aterrizaje a su sitio web y enviar a ella a los visitantes interesados en su producto de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Una vez que el visitante ha llegado a su p\u00e1gina de destino, puede explicarle todos los beneficios que puede esperar recibir al unirse a su sitio de afiliaci\u00f3n. A\u00f1adir v\u00eddeo a sus p\u00e1ginas de destino puede hacerlas m\u00e1s efectivas, ofreci\u00e9ndole otra forma de aumentar la participaci\u00f3n en el sitio de afiliaci\u00f3n con v\u00eddeo.<\/p>\n\n\n\n<p>Si no est\u00e1 preparado para empezar a crear p\u00e1ginas de destino, puede utilizar v\u00eddeos para promocionar su sitio de afiliaci\u00f3n. Simplemente grabe y suba un v\u00eddeo a la p\u00e1gina de inicio de su sitio web, a su p\u00e1gina de registro de miembros o a cualquier otra \u00e1rea de su sitio.  No olvide a\u00f1adir llamadas a la acci\u00f3n en el v\u00eddeo para que los espectadores sepan qu\u00e9 hacer a continuaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acepte v\u00eddeos de sus usuarios<\/h4>\n\n\n\n<p>Una forma de aumentar la participaci\u00f3n en su sitio de afiliaci\u00f3n es hacer que su producto sea m\u00e1s interactivo. Una opci\u00f3n para conseguirlo es fomentar la participaci\u00f3n de los miembros. Ofrecerles la posibilidad de subir sus v\u00eddeos al sitio puede facilitar mucho las cosas.<\/p>\n\n\n\n<p>Ahora, adem\u00e1s de recibir comentarios sobre sus art\u00edculos o iniciar debates en su foro de miembros, puede permitir que sus miembros hagan preguntas, compartan sus ideas y hagan un seguimiento de su progreso enviando v\u00eddeos que hayan grabado. Responder a este contenido generado por los usuarios mejorar\u00e1 sin duda la participaci\u00f3n en su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Organice seminarios web y retransmita eventos para sus afiliados<\/h4>\n\n\n\n<p>Los seminarios web con v\u00eddeo pueden ser un gran valor a\u00f1adido para su sitio de afiliaci\u00f3n que su p\u00fablico apreciar\u00e1. Organizar un seminario web en directo puede ser una buena forma de interactuar con sus miembros y ofrecerles formaci\u00f3n, responder a sus preguntas e introducir nuevos conceptos.<\/p>\n\n\n\n<p>Lo mismo se aplica a la retransmisi\u00f3n de eventos relacionados con su producto de afiliaci\u00f3n. Esto podr\u00eda incluir la transmisi\u00f3n de la grabaci\u00f3n en v\u00eddeo de una sesi\u00f3n de mastermind, una clase de formaci\u00f3n o un evento deportivo. Sea cual sea el enfoque de su sitio de afiliaci\u00f3n, seguro que hay algo que puede grabar y transmitir a sus usuarios en formato de v\u00eddeo.<\/p>\n\n\n\n<p>Tambi\u00e9n puede\u00a0<a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\">utilice los seminarios web para aumentar la base de usuarios de su sitio de afiliaci\u00f3n<\/a> celebr\u00e1ndolas para posibles nuevos miembros.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Subir v\u00eddeos a YouTube<\/h4>\n\n\n\n<p>Ya hemos hablado de las muchas maneras <a href=\"https:\/\/memberpress.com\/es\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\">YouTube puede ayudarte a hacer crecer tu sitio web de afiliaci\u00f3n<\/a> en este blog. Sin embargo, a modo de resumen r\u00e1pido, esto puede incluir su uso como fuente de tr\u00e1fico a su sitio web, la mejora de la visibilidad del motor de b\u00fasqueda de su contenido gracias a los enlaces de vuelta a su sitio de YouTube como parte de su <a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\">estrategia SEO para sitios de socios<\/a>y crear una comunidad en torno a sus contenidos, por nombrar s\u00f3lo algunos.<\/p>\n\n\n\n<p>Por ello, es muy recomendable que al menos considere la posibilidad de aprovechar el poder de YouTube para mejorar su proyecto de afiliaci\u00f3n. Si ya ha creado alg\u00fan contenido de v\u00eddeo para su sitio de afiliaci\u00f3n, piense en c\u00f3mo puede compartirlo en YouTube. Si a\u00fan no has producido ning\u00fan v\u00eddeo, aprovechar YouTube es otra buena raz\u00f3n para empezar a darle al bot\u00f3n de grabar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reflexiones finales<\/h4>\n\n\n\n<p>Esperamos que ya le haya convencido la idea de utilizar el v\u00eddeo para hacer crecer su sitio web de afiliaci\u00f3n. Desde atraer m\u00e1s visitantes, <a href=\"https:\/\/memberpress.com\/es\/how-to-build-a-customer-base-for-your-premium-membership-site\/\">crear una audiencia<\/a>Para hacer m\u00e1s atractivo su producto de afiliaci\u00f3n y abrir otro canal de compromiso con sus miembros, existen muchas formas de aumentar el compromiso de los sitios de afiliaci\u00f3n con el v\u00eddeo.<\/p>\n\n\n\n<p>Crear v\u00eddeo no tiene por qu\u00e9 ser una tarea tan ardua como podr\u00eda parecer. Incluso utilizando la webcam de tu port\u00e1til, la c\u00e1mara frontal de tu smartphone o la c\u00e1mara de tu tel\u00e9fono m\u00f3vil. <a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">software b\u00e1sico gratuito de captura de pantalla<\/a>Si lo desea, puede empezar a difundir su mensaje a trav\u00e9s del v\u00eddeo y hacer crecer su negocio.<\/p>\n\n\n\n<p><em>\u00bfC\u00f3mo va a utilizar el v\u00eddeo para aumentar la participaci\u00f3n en su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Video can be an effective way to grow your membership project. Used correctly, video can bring more visitors to your website, help you connect better with those visitors, and improve the\u00a0percentage of your audience who\u00a0go on to become members. Video content can also help you charge more for your membership product, keep your users signed [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,1474,1475],"tags":[397,56],"class_list":{"0":"post-14687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-membership-site","9":"category-retention-and-loyalty","10":"tag-engagement","11":"tag-youtube","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:00:45","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:19:22","updated":"2026-03-03 15:07:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Increase Membership Site Engagement with Video\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"How to Increase Membership Site Engagement with Video","link":"https:\/\/memberpress.com\/es\/blog\/how-to-increase-membership-site-engagement-with-video\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Video can be an effective way to grow your membership project. Used correctly, video can bring more visitors to your website, help you connect better with those visitors, and improve the&nbsp;percentage of your audience who&nbsp;go on to become members. Video content can also help you charge more for your membership product, keep your users signed up for longer, and deliver even more value to your members than ever before.<\/p>","content":[{"type":"text","data":"Video can be an effective way to grow your membership project. Used correctly, video can bring more visitors to your website, help you connect better with those visitors, and improve the&nbsp;percentage of your audience who&nbsp;go on to become members. Video content can also help you charge more for your membership product, keep your users signed up for longer, and deliver even more value to your members than ever before."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might be\u00a0worried that you don't have the skills or infrastructure to produce video content for your membership site, but that probably isn't the case.\u00a0In this article on how to increase <a href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\" title=\"\">membership site engagement<\/a> with video, we'll look at the different ways you can use video content to grow your business as well as some ideas on the types of videos you can create. You might be surprised how easy it is to get started with video.<\/p>","content":[{"type":"text","data":"You might be\u00a0worried that you don't have the skills or infrastructure to produce video content for your membership site, but that probably isn't the case.\u00a0In this article on how to increase <a href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\" title=\"\">membership site engagement<\/a> with video, we'll look at the different ways you can use video content to grow your business as well as some ideas on the types of videos you can create. You might be surprised how easy it is to get started with video."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Publish Videos on Your Public Website<\/h4>","content":"Publique v\u00eddeos en su sitio web p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Unless you have a large audience or following already, you\u2019re going to have to give away free content before you can persuade people to join your membership site. Publishing regular blog posts directed at your target audience is a popular <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing strategy<\/a> that should bring more traffic to your site. However, publishing freely available videos that deliver real value can also increase your chances of getting more exposure and help&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn&nbsp;free visitors into paid members<\/a>.<\/p>","content":[{"type":"text","data":"Unless you have a large audience or following already, you\u2019re going to have to give away free content before you can persuade people to join your membership site. Publishing regular blog posts directed at your target audience is a popular <a href=\"https:\/\/memberpress.com\/how-to-create-a-successful-content-marketing-strategy\/\">content marketing strategy<\/a> that should bring more traffic to your site. However, publishing freely available videos that deliver real value can also increase your chances of getting more exposure and help&nbsp;<a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">turn&nbsp;free visitors into paid members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Video is a powerful way to connect with your audience, demonstrate your credibility, and get your message across. So before you even start creating video for your registered members, consider using this medium to grow your audience first.<\/p>","content":[{"type":"text","data":"Video is a powerful way to connect with your audience, demonstrate your credibility, and get your message across. So before you even start creating video for your registered members, consider using this medium to grow your audience first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Use Video to Upgrade Your Membership Product<\/h4>","content":"Utilice el v\u00eddeo para mejorar su producto de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>If you launched your membership site with just text and image based content, then it might be time to think about adding some video to the mix. Using video to deliver valuable content to your members will help make your product more attractive to potential new members as well as keeping <a href=\"https:\/\/memberpress.com\/how-to-encourage-members-to-renew-their-membership\/\">existing members engaged<\/a> for longer and <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">reduce membership site churn<\/a>.<\/p>","content":[{"type":"text","data":"If you launched your membership site with just text and image based content, then it might be time to think about adding some video to the mix. Using video to deliver valuable content to your members will help make your product more attractive to potential new members as well as keeping <a href=\"https:\/\/memberpress.com\/how-to-encourage-members-to-renew-their-membership\/\">existing members engaged<\/a> for longer and <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">reduce membership site churn<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This video content can help set you apart from the competition, increase the perceived value of your product, and attract a wider audience, all things that can help increase membership site engagement with video. If you're worried about keeping this content protected, read our <a href=\"https:\/\/memberpress.com\/best-solutions-for-securing-video-in-membership-websites\/\">guide on securing video in membership websites<\/a>.<\/p>","content":[{"type":"text","data":"This video content can help set you apart from the competition, increase the perceived value of your product, and attract a wider audience, all things that can help increase membership site engagement with video. If you're worried about keeping this content protected, read our <a href=\"https:\/\/memberpress.com\/best-solutions-for-securing-video-in-membership-websites\/\">guide on securing video in membership websites<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Offer Multiple Membership Tiers with Video<\/h4>","content":"Ofrezca varios niveles de afiliaci\u00f3n con v\u00eddeo","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>There are many good reasons to <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">offer multiple pricing tiers for your membership site<\/a> including the ability to generate more revenue from your project. But how do you go about defining the different levels of your membership site?<\/p>","content":[{"type":"text","data":"There are many good reasons to <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">offer multiple pricing tiers for your membership site<\/a> including the ability to generate more revenue from your project. But how do you go about defining the different levels of your membership site?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating a higher tier that gives your members access to videos alongside your regular content could be something that your audience would be willing to pay extra for. Alternatively, if you find video easier to produce than other types of content, you could offer a video only tier at a lower price.<\/p>","content":[{"type":"text","data":"Creating a higher tier that gives your members access to videos alongside your regular content could be something that your audience would be willing to pay extra for. Alternatively, if you find video easier to produce than other types of content, you could offer a video only tier at a lower price."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Cater to Different Types of Members<\/h4>","content":"Diferentes tipos de afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Some people prefer to consume content by reading it while others would rather have access to video. By catering to both types of potential members, you can use video to make your membership product more appealing to a wider audience while also increasing engagement by offering your members more of what they want.<\/p>","content":[{"type":"text","data":"Some people prefer to consume content by reading it while others would rather have access to video. By catering to both types of potential members, you can use video to make your membership product more appealing to a wider audience while also increasing engagement by offering your members more of what they want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Create Shareable Video Content<\/h4>","content":"Crear contenidos de v\u00eddeo compartibles","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Publishing videos on your site is another way of creating content that could be shared on social media. Whether it\u2019s you or your visitors sharing your video content on social media, it\u2019s another opportunity for you to interact with your target audience and raise the awareness of your brand or membership product.<\/p>","content":[{"type":"text","data":"Publishing videos on your site is another way of creating content that could be shared on social media. Whether it\u2019s you or your visitors sharing your video content on social media, it\u2019s another opportunity for you to interact with your target audience and raise the awareness of your brand or membership product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Use Videos as a Lead Magnet or Incentive<\/h4>","content":"Utilice los v\u00eddeos como im\u00e1n de clientes potenciales o incentivo","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Creating an email newsletter for your website can be a great way to build your audience. Once a website visitor has joined your mailing list, you can then <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">start an email marketing campaign to promote your membership product<\/a> to them. However, persuading visitors to subscribe and enter their email address can be difficult.<\/p>","content":[{"type":"text","data":"Creating an email newsletter for your website can be a great way to build your audience. Once a website visitor has joined your mailing list, you can then <a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">start an email marketing campaign to promote your membership product<\/a> to them. However, persuading visitors to subscribe and enter their email address can be difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One popular way to encourage a visitor to become a subscriber is to offer them an incentive in exchange for their email address. When it comes to creating an incentive, video content can be an effective lead magnet. This video could come in the form of an instructional video, a video walkthrough, or a video version of an article on your site.<\/p>","content":[{"type":"text","data":"One popular way to encourage a visitor to become a subscriber is to offer them an incentive in exchange for their email address. When it comes to creating an incentive, video content can be an effective lead magnet. This video could come in the form of an instructional video, a video walkthrough, or a video version of an article on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Add Videos to Your Promotional Content<\/h4>","content":"A\u00f1ada v\u00eddeos a su contenido promocional","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">Creating a landing page for your membership site<\/a> is a proven way to successfully promote your project. You can use these landing pages as standalone websites that you direct visitors to from social media and other traffic sources. Another option is to add a landing page to your website and send visitors who are interested in your membership product to it.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">Creating a landing page for your membership site<\/a> is a proven way to successfully promote your project. You can use these landing pages as standalone websites that you direct visitors to from social media and other traffic sources. Another option is to add a landing page to your website and send visitors who are interested in your membership product to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once a visitor has arrived on your landing page, you can explain all the benefits they can expect to receive from joining your membership site. Adding video to your landing pages can make them extra effective, giving you another way to increase membership site engagement with video.<\/p>","content":[{"type":"text","data":"Once a visitor has arrived on your landing page, you can explain all the benefits they can expect to receive from joining your membership site. Adding video to your landing pages can make them extra effective, giving you another way to increase membership site engagement with video."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re not ready to start creating landing pages, you can still use videos to promote your membership site. Simply record and upload a video to your website\u2019s homepage, your membership registration page, or any other areas of your site. &nbsp;Just remember to add calls to actions to your video so your viewers know what to do next!<\/p>","content":[{"type":"text","data":"If you\u2019re not ready to start creating landing pages, you can still use videos to promote your membership site. Simply record and upload a video to your website\u2019s homepage, your membership registration page, or any other areas of your site. &nbsp;Just remember to add calls to actions to your video so your viewers know what to do next!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Accept Video Uploads From Your Members<\/h4>","content":"Acepte v\u00eddeos de sus usuarios","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>One way to increase engagement on your membership site is to make your product more interactive. An option for achieving this is to encourage input from your members. Giving them the ability to upload their videos to your site can really help facilitate this.<\/p>","content":[{"type":"text","data":"One way to increase engagement on your membership site is to make your product more interactive. An option for achieving this is to encourage input from your members. Giving them the ability to upload their videos to your site can really help facilitate this."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Now as well as receiving comments on your articles or starting discussions in your member forum, you can let your members ask questions, share their ideas, and chart their progress by submitting videos they\u2019ve recorded. Responding to this user-generated content is sure to improve engagement on your membership site.<\/p>","content":[{"type":"text","data":"Now as well as receiving comments on your articles or starting discussions in your member forum, you can let your members ask questions, share their ideas, and chart their progress by submitting videos they\u2019ve recorded. Responding to this user-generated content is sure to improve engagement on your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Hold Webinars and Stream Events for Your Members<\/h4>","content":"Organice seminarios web y retransmita eventos para sus afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Webinars featuring video can be a great value-add for your membership site that your audience will appreciate. Holding a live webinar can be a good way to interact with your members and deliver training, answer their questions, and introduce new concepts.<\/p>","content":[{"type":"text","data":"Webinars featuring video can be a great value-add for your membership site that your audience will appreciate. Holding a live webinar can be a good way to interact with your members and deliver training, answer their questions, and introduce new concepts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The same applies to streaming events that are related to your membership product. This could include streaming the video recording of a mastermind session, a training class, or a sports event. Whatever the focus of your membership site, there\u2019s sure to be something you can record and stream to your users in video format.<\/p>","content":[{"type":"text","data":"The same applies to streaming events that are related to your membership product. This could include streaming the video recording of a mastermind session, a training class, or a sports event. Whatever the focus of your membership site, there\u2019s sure to be something you can record and stream to your users in video format."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also&nbsp;<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">use webinars to grow your membership site user base<\/a> by holding them for potential new members.<\/p>","content":[{"type":"text","data":"You can also&nbsp;<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\">use webinars to grow your membership site user base<\/a> by holding them for potential new members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Upload Videos to YouTube<\/h4>","content":"Subir v\u00eddeos a YouTube","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>We\u2019ve already covered the many ways <a href=\"https:\/\/memberpress.com\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\">YouTube can help you grow your membership website<\/a> on this blog. However, for a quick recap, this can include using it as a source of traffic to your website, improving the search engine visibility of your content thanks to the links back to your site from YouTube as part of your <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\">membership site SEO strategy<\/a>, and creating a community around your content to name just a few.<\/p>","content":[{"type":"text","data":"We\u2019ve already covered the many ways <a href=\"https:\/\/memberpress.com\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\">YouTube can help you grow your membership website<\/a> on this blog. However, for a quick recap, this can include using it as a source of traffic to your website, improving the search engine visibility of your content thanks to the links back to your site from YouTube as part of your <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\">membership site SEO strategy<\/a>, and creating a community around your content to name just a few."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to this, it\u2019s highly recommended that you at least consider harnessing the power of YouTube to improve your membership project. If you\u2019ve already created some video content for your membership site then think about how you can go about sharing it on YouTube. If you haven\u2019t produced any videos yet, leveraging YouTube is another good reason to start hitting the record button.<\/p>","content":[{"type":"text","data":"Due to this, it\u2019s highly recommended that you at least consider harnessing the power of YouTube to improve your membership project. If you\u2019ve already created some video content for your membership site then think about how you can go about sharing it on YouTube. If you haven\u2019t produced any videos yet, leveraging YouTube is another good reason to start hitting the record button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you\u2019ve now been sold on the idea of using video to grow your membership site. From attracting more visitors, <a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\">building an audience<\/a>, making your membership product more attractive, and opening another channel of engagement with your members, there are many ways to increase membership site engagement with video.<\/p>","content":[{"type":"text","data":"Hopefully, you\u2019ve now been sold on the idea of using video to grow your membership site. From attracting more visitors, <a href=\"https:\/\/memberpress.com\/how-to-build-a-customer-base-for-your-premium-membership-site\/\">building an audience<\/a>, making your membership product more attractive, and opening another channel of engagement with your members, there are many ways to increase membership site engagement with video."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating video needn't be the huge undertaking it might seem. Even by simply using the webcam on your laptop, the front-facing camera on your smartphone, or <a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">free basic screen capture software<\/a>, you can start getting your message out there through the medium of video and growing your business.<\/p>","content":[{"type":"text","data":"Creating video needn't be the huge undertaking it might seem. Even by simply using the webcam on your laptop, the front-facing camera on your smartphone, or <a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">free basic screen capture software<\/a>, you can start getting your message out there through the medium of video and growing your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How will you use video to increase your membership site engagement? Please let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>How will you use video to increase your membership site engagement? Please let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=14687"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14687\/revisions"}],"predecessor-version":[{"id":70799,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/14687\/revisions\/70799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/15035"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=14687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=14687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=14687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}