{"id":15285,"date":"2017-05-24T10:21:57","date_gmt":"2017-05-24T16:21:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14735"},"modified":"2017-09-27T00:14:40","modified_gmt":"2017-09-27T06:14:40","slug":"how-to-use-google-adwords","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-google-adwords\/","title":{"rendered":"C\u00f3mo utilizar Google AdWords"},"content":{"rendered":"<p>Google AdWords no es un servicio de publicidad online al uso. Google AdWords es, bueno, Google (y si recuerdas de nuestro <a href=\"https:\/\/memberpress.com\/es\/memberpress-client-case-study-john-deulloa-and-gmailhelp-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">art\u00edculo de la semana pasada<\/a>El gur\u00fa del marketing en Internet John Deulloa dice que \"ubicaci\u00f3n, ubicaci\u00f3n, ubicaci\u00f3n\" es \"Google, Google, Google\" cuando se hace publicidad en l\u00ednea). Reiteremos que Google es el lugar al que acuden los usuarios de Internet para encontrar lo que necesitan. Y los resultados que aparecen en primer lugar son los que cumplen los criterios del algoritmo de Google. Si paga por un anuncio en Google, su sitio aparecer\u00e1 en los primeros puestos de la lista (siempre que cumpla las normas de calidad de Google, por supuesto).<\/p>\n<p>Por ejemplo, si escribes \"pizza a domicilio cerca de casa\", ver\u00e1s muchos resultados, pero \u00bflos primeros? S\u00ed. Son anuncios.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-18-at-2.01.29-PM.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-14811\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-2017-05-18-at-2.01.29-PM.png\" alt=\"\" width=\"649\" height=\"149\" \/><\/a><\/p>\n<h4>\u00bfC\u00f3mo funciona Google AdWords?<\/h4>\n<p>Por supuesto, para beneficiarse realmente de AdWords, necesita saber c\u00f3mo utilizarlo de la mejor manera para obtener un retorno de la inversi\u00f3n. El primer paso es comprender c\u00f3mo se configura Google AdWords (y existen varias opciones de anuncios diferentes). Aunque no pretendemos ser expertos en Google AdWords (ni tampoco lo avalamos), hemos recopilado informaci\u00f3n que consideramos \u00fatil para utilizar este servicio publicitario.<\/p>\n<p>Google AdWords no es s\u00f3lo un anuncio para todos. Ofrece anuncios a trav\u00e9s de la red de b\u00fasqueda (la imagen que se muestra arriba), as\u00ed como anuncios de display, que son anuncios tipo banner en un sitio web que forma parte de la red de display de Google. <a href=\"http:\/\/www.wordstream.com\/how-to-use-google-adwords\" target=\"_blank\" rel=\"noopener noreferrer\">Wordstream<\/a> afirma que la red de pantallas de Google llega a \"90% de los usuarios mundiales de Internet\". Google, Google, Google, en efecto. Si vas a gastar dinero en publicidad, estas estad\u00edsticas demuestran que Google es el lugar id\u00f3neo para hacerlo.<\/p>\n<p>La red de display se conoce como publicidad de pago por clic (PPC) o de coste por clic (CPC) (advertencia: se paga por clic, no por conversi\u00f3n o venta), y est\u00e1 conectada a palabras clave. Puede pujar por palabras clave que sus clientes probablemente utilicen en una b\u00fasqueda, por lo que le conviene investigar a fondo qu\u00e9 palabras clave utiliza su cliente ideal. \u00bfNo sabe por d\u00f3nde empezar? Por suerte, Google tiene una <a href=\"https:\/\/adwords.google.com\/KeywordPlanner\" target=\"_blank\" rel=\"noopener noreferrer\">Planificador de palabras clave<\/a> que puede utilizar para determinar las palabras clave mejores y m\u00e1s utilizadas para sus anuncios. Es gratuito y, lo que es m\u00e1s, tambi\u00e9n puede ayudarte a establecer presupuestos y pujas. Si utilizar el Planificador de palabras clave te resulta abrumador, bueno, hay un <a href=\"https:\/\/adwords.google.com\/home\/resources\/using-google-adwords-keyword-planner.html\" target=\"_blank\" rel=\"noopener noreferrer\">gu\u00eda para que<\/a> tambi\u00e9n, proporcionado por Google. (\u00bfHemos mencionado que Google lo tiene todo?)<\/p>\n<p>Las otras dos formas de publicidad de AdWords son los anuncios en v\u00eddeo y los anuncios de aplicaciones. Los anuncios en v\u00eddeo aparecen a los usuarios que ven YouTube. \u00bfCu\u00e1ndo fue la \u00faltima vez que vio un anuncio completo en YouTube? Si lo hizo, es probable que estuviera realmente interesado en lo que la empresa ofrec\u00eda. Hay una buena noticia con los anuncios en v\u00eddeo: s\u00f3lo pagas cuando un espectador ve tu anuncio. Si su empresa tiene una aplicaci\u00f3n, puede anunciarla a trav\u00e9s de AdWords y aparecer\u00e1 en las redes de Google cuando el usuario est\u00e9 en su tel\u00e9fono m\u00f3vil o iOS. Con los anuncios de aplicaciones, establecer\u00e1 un presupuesto de coste por instalaci\u00f3n similar al precio por clic de las b\u00fasquedas de palabras clave.<\/p>\n<h4>Presupuestos y licitaciones<\/h4>\n<p>Ah, s\u00ed: presupuestos y licitaciones. La parte del dinero. Aunque el proceso de puja pueda parecer complicado, existen herramientas que lo facilitan. Adem\u00e1s, aqu\u00ed tienes el how-to b\u00e1sico sobre la subasta de Google:<\/p>\n<ul>\n<li>Usted fija un presupuesto global para la campa\u00f1a publicitaria.<\/li>\n<li>Usted fija una puja para saber cu\u00e1nto pagar\u00e1 por clic, por instalaci\u00f3n o por el anuncio en banner o v\u00eddeo.<\/li>\n<li>Google mostrar\u00e1 los anuncios a los usuarios del anunciante que puje m\u00e1s alto.*<\/li>\n<\/ul>\n<p>*Ten en cuenta que Google sigue velando por sus usuarios mostrando \u00fanicamente anuncios de calidad. Por lo tanto, si su anuncio es de alta calidad, tendr\u00e1 prioridad sobre un anuncio de baja calidad que pueda tener una puja m\u00e1s alta. Google se fija en la calidad para ver d\u00f3nde funcionar\u00e1 mejor su anuncio. Tambi\u00e9n tiene en cuenta la relevancia de las palabras clave, el texto del anuncio, la p\u00e1gina de destino, el porcentaje de clics y el rendimiento de la cuenta de Ad Words. Existe un consenso entre los profesionales del marketing online de que el factor m\u00e1s importante en la puntuaci\u00f3n de calidad es el porcentaje de clics, ya que cuando alguien hace clic en su anuncio, significa que lo ha encontrado relevante para su b\u00fasqueda y \u00fatil para sus necesidades.<\/p>\n<p>Tambi\u00e9n tienes que vigilar de cerca tu presupuesto. Si tiene un presupuesto diario de diez d\u00f3lares y lo deja correr todo el mes, estar\u00e1 pagando $300 por el mes. Google AdWords puede ser como un grifo abierto: si olvida cerrarlo, se encontrar\u00e1 ahogado en facturas de publicidad. Para recuperar su dinero, por supuesto, tendr\u00e1 que hacer ventas, de ah\u00ed la raz\u00f3n por la que quiere conocer las palabras clave que buscan los usuarios, tener un anuncio de alta calidad y, por supuesto, ofrecer algo competitivo dentro de su mercado.<\/p>\n<h4>P\u00f3ngalo en marcha<\/h4>\n<p>\u00bfEst\u00e1 preparado para configurar Google AdWords? En realidad, el proceso es bastante sencillo.<\/p>\n<ul>\n<li>Ir a <a href=\"https:\/\/adwords.google.com\/home\/#?modal_active=none\" target=\"_blank\" rel=\"noopener noreferrer\">GoogleAdWords<\/a> y haga clic en Empezar ahora.<\/li>\n<li>Configure su cuenta con su direcci\u00f3n de correo electr\u00f3nico y la informaci\u00f3n de su sitio web.<\/li>\n<li>\u00a1Empieza a anunciarte!<\/li>\n<\/ul>\n<p>Vale, este \u00faltimo punto puede parecer un poco precipitado. Google te preguntar\u00e1 cu\u00e1nto quieres gastar, cu\u00e1l es tu p\u00fablico objetivo y que fijes tu puja. Esto puede resultar muy abrumador. Si quieres consejos para establecer tu presupuesto publicitario, <a href=\"https:\/\/blog.hubspot.com\/marketing\/google-adwords-ppc#sm.0000w906j1tg3dj7sda1l6maogeyh\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a> tiene una gu\u00eda gratuita sobre los aspectos b\u00e1sicos de la gesti\u00f3n de una campa\u00f1a de AdWords. El Planificador de palabras clave tambi\u00e9n ofrece consejos para establecer presupuestos y pujas, pero, por supuesto, s\u00f3lo usted puede determinar lo que su empresa puede permitirse y lo que est\u00e1 dispuesto a invertir. Sin embargo, si invierte en esta publicidad, tendr\u00e1 la seguridad de que el poder detr\u00e1s de todo es Google.<\/p>\n<h4>Proceda con cuidado<\/h4>\n<p>Y ahora una advertencia. Recuerde que Google es enorme y que anunciarse a un p\u00fablico amplio significa que su empresa podr\u00eda pasar desapercibida. Con Google AdWords, compite con grandes empresas y grandes pujadores. \u00bfEn resumen? Investigue, estudie las m\u00e9tricas y controle su presupuesto. Adem\u00e1s, utilice las herramientas gratuitas que le ofrece Google para sacar el m\u00e1ximo partido a su campa\u00f1a, que le recompensar\u00e1 con m\u00e1s conversiones, ventas y negocio.<\/p>\n<p><em>Su turno: \u00bfQu\u00e9 le gusta de Google AdWords? \u00bfQu\u00e9 consejos o advertencias tiene para nuestros lectores? Comp\u00e1rtalos en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Google AdWords is not your average online advertising service. Google AdWords is, well, Google (and if you recall from our article last week, Internet-marketing guru John Deulloa says that \u201clocation, location, location\u201d is \u201cGoogle, Google, Google\u201d when you\u2019re advertising online). Let\u2019s just reiterate that Google is the place online users go to find what they [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,145],"tags":[268],"class_list":{"0":"post-15285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-tools","9":"tag-ppc","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google AdWords is not your average online advertising service. 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Let\u2019s just reiterate that Google is the place online users go to find what they\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"ppc\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-google-adwords\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Google AdWords\" \/>\n\t\t<meta property=\"og:description\" content=\"Google AdWords is not your average online advertising service. 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