{"id":15372,"date":"2017-06-07T10:33:57","date_gmt":"2017-06-07T16:33:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14845"},"modified":"2017-09-27T00:17:10","modified_gmt":"2017-09-27T06:17:10","slug":"linkedin-company-pages-your-checklist-for-best-practices","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/linkedin-company-pages-your-checklist-for-best-practices\/","title":{"rendered":"LinkedIn Company Pages: Your Checklist for Best Practices"},"content":{"rendered":"

A few months ago we gave you an overview of LinkedIn<\/a>, where we briefly talked about creating company pages. Let\u2019s delve a bit deeper into the best ways to use this feature.<\/p>\n

One of the main purposes of LinkedIn (the largest social media platform for professionals and businesses) is networking\u2014connecting with others in your industry and making them aware of your company and brand. This requires action on your part and interaction with not only followers and connections but with your network, and the best way to do this is to create a company page. But first you\u2019ll need a personal profile.<\/p>\n

Creating Your Personal Profile Review<\/h4>\n

Remember, your profile is like an online business card or r\u00e9sum\u00e9 that showcases your experience, expertise, skills, past and present positions, and your certifications and degrees. You\u2019ll want to use your personal profile to network with others and then connect your profile page to your company page. And it\u2019s kosher practice to share company updates on your personal profile\u2014and to encourage your employees to share them as well! Once you\u2019ve got your profile in order, you can set up the company page.<\/p>\n

Your Company Page<\/h4>\n

So, what exactly is a company page<\/a>? It\u2019s the place on LinkedIn where you talk about your business: what services and products you offer, why your company is unique, and what you\u2019re looking for in recruits. You can share blog content, promote events, and recap conference sessions or webinars. And, of course, this is where you can share content from others in your industry. It\u2019s where you show you\u2019re in the know about your industry by offering tips and advice not only with your own content but also by sharing others\u2019 informative, helpful content.<\/p>\n

Set It Up<\/h4>\n

Setting up your company page is easy:<\/p>\n

    \n
  1. From your personal profile, click on the Work icon.<\/li>\n
  2. Click \u201cCreate a Company Page.\u201d<\/li>\n
  3. Enter your company\u2019s name.<\/li>\n
  4. You will then need to verify that you\u2019re an authorized representative of the company.<\/li>\n
  5. Click \u201cCreate Page.\u201d<\/li>\n
  6. Then click on \u201cGet started.\u201d<\/li>\n<\/ol>\n

    (Visit LinkedIn\u2019s help page<\/a> for more tips on setting up your page.)<\/p>\n

    And here are a few tricks to make your page stand out:<\/p>\n