{"id":15372,"date":"2017-06-07T10:33:57","date_gmt":"2017-06-07T16:33:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=14845"},"modified":"2017-09-27T00:17:10","modified_gmt":"2017-09-27T06:17:10","slug":"linkedin-company-pages-your-checklist-for-best-practices","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/linkedin-company-pages-your-checklist-for-best-practices\/","title":{"rendered":"P\u00e1ginas de empresa de LinkedIn: Lista de comprobaci\u00f3n de las mejores pr\u00e1cticas"},"content":{"rendered":"<p>Hace unos meses le dimos una visi\u00f3n general de <a href=\"https:\/\/memberpress.com\/es\/linkedin-101-personal-profiles-and-company-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>donde hablamos brevemente sobre la creaci\u00f3n de p\u00e1ginas de empresa. Profundicemos un poco m\u00e1s en las mejores formas de utilizar esta funci\u00f3n.<\/p>\n<p>Uno de los principales objetivos de LinkedIn (la mayor plataforma de redes sociales para profesionales y empresas) es la creaci\u00f3n de redes: conectar con otras personas de tu sector y darles a conocer tu empresa y tu marca. Esto requiere que act\u00faes e interact\u00faes no s\u00f3lo con tus seguidores y conexiones, sino tambi\u00e9n con tu red, y la mejor forma de hacerlo es crear una p\u00e1gina de empresa. Pero antes necesitar\u00e1s un perfil personal.<\/p>\n<h4>Crear su perfil personal Revisi\u00f3n<\/h4>\n<p>Recuerde que su perfil es como una tarjeta de visita o un curr\u00edculum en l\u00ednea que muestra su experiencia, conocimientos, habilidades, puestos anteriores y actuales, y sus certificaciones y t\u00edtulos. Utiliza tu perfil personal para relacionarte con otras personas y conecta tu p\u00e1gina de perfil con la de tu empresa. Y es una buena pr\u00e1ctica compartir las actualizaciones de la empresa en tu perfil personal y animar a tus empleados a compartirlas tambi\u00e9n. Una vez que tengas tu perfil en orden, puedes configurar la p\u00e1gina de empresa.<\/p>\n<h4>Su p\u00e1gina de empresa<\/h4>\n<p>\u00bfQu\u00e9 es exactamente un <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1561?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de empresa<\/a>? Es el lugar de LinkedIn donde hablas de tu empresa: qu\u00e9 servicios y productos ofreces, por qu\u00e9 tu empresa es \u00fanica y qu\u00e9 buscas en los candidatos. Puedes compartir contenidos de tu blog, promocionar eventos y resumir sesiones de conferencias o seminarios web. Y, por supuesto, aqu\u00ed es donde puedes compartir contenidos de otros profesionales de tu sector. Demuestra que est\u00e1s al tanto de tu sector ofreciendo consejos y sugerencias, no s\u00f3lo con tu propio contenido, sino tambi\u00e9n compartiendo el contenido informativo y \u00fatil de otros.<\/p>\n<h4>P\u00f3ngalo en marcha<\/h4>\n<p>Crear una p\u00e1gina de empresa es muy f\u00e1cil:<\/p>\n<ol>\n<li>Desde su perfil personal, haga clic en el icono Trabajo.<\/li>\n<li>Haga clic en \"Crear una p\u00e1gina de empresa\".<\/li>\n<li>Introduzca el nombre de su empresa.<\/li>\n<li>A continuaci\u00f3n, tendr\u00e1 que verificar que es un representante autorizado de la empresa.<\/li>\n<li>Haz clic en \"Crear p\u00e1gina\".<\/li>\n<li>A continuaci\u00f3n, haz clic en \"Empezar\".<\/li>\n<\/ol>\n<p>(Visite la p\u00e1gina de LinkedIn <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/710\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de ayuda<\/a> para m\u00e1s consejos sobre c\u00f3mo configurar tu p\u00e1gina).<\/p>\n<p>Y aqu\u00ed tienes algunos trucos para que tu p\u00e1gina destaque:<\/p>\n<ul>\n<li>A\u00f1ade una imagen de perfil y una imagen de banner de fondo. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/best-practices?\" target=\"_blank\" rel=\"noopener noreferrer\">recomienda<\/a> que una de esas im\u00e1genes sea el logotipo de tu empresa porque \"las empresas con im\u00e1genes de logotipos reciben seis veces m\u00e1s tr\u00e1fico en sus p\u00e1ginas\".<\/li>\n<li>A\u00f1ade la descripci\u00f3n de tu empresa con una idea clara de con qui\u00e9n quieres conectar en LinkedIn. Cuando rellenes la descripci\u00f3n de la empresa en tu p\u00e1gina, ten en cuenta estos consejos de redacci\u00f3n:\n<ul>\n<li>Conozca a su p\u00fablico. En otras palabras, dirija su descripci\u00f3n hacia aquellos a los que quiere atraer: \u00bfclientes potenciales, colegas actuales y pasados, o empleados contratados? Pueden ser los tres, siempre que la descripci\u00f3n resuma lo que ofrece su empresa.<\/li>\n<li>H\u00e1galo fresco y cautivador. Para captar la atenci\u00f3n de alguien, tienes que ofrecerle lo que busca, por supuesto, pero \u00bfqu\u00e9 hace que tu empresa y sus productos sean diferentes de los de otras empresas de tu sector? (Consejo extra: escriba su descripci\u00f3n de forma que llame la atenci\u00f3n de alguien aunque no busque necesariamente su producto).<\/li>\n<li>S\u00e9 conciso. Con tanto contenido para consumir, la gente se desplaza r\u00e1pidamente. Vaya directo al grano de lo que usted y su empresa tienen que ofrecer.<\/li>\n<\/ul>\n<\/li>\n<li>A\u00f1ada las especialidades de su empresa. \u00a1Estas son palabras clave SEO, amigos! Utilice palabras y t\u00e9rminos que la gente utilizar\u00e1 cuando busque lo que usted ofrece. Ponga aquello por lo que su empresa es conocida: a qu\u00e9 se dedica, qui\u00e9nes son sus clientes objetivo, etc. Las palabras clave adecuadas har\u00e1n que su p\u00e1gina sea m\u00e1s f\u00e1cil de encontrar y garantizar\u00e1n que aparezca en las b\u00fasquedas.<\/li>\n<\/ul>\n<h4>Ganar seguidores<\/h4>\n<p>Hay muchos consejos sobre c\u00f3mo conseguir seguidores en cualquier red social, y los m\u00e9todos para atraerlos son similares, pero cada plataforma social tiene sus propias expectativas de comportamiento: por ejemplo, en LinkedIn, te relacionas con profesionales y compartes publicaciones y estados sobre tu sector, no sobre la graduaci\u00f3n de tus hijos en la guarder\u00eda o la barbacoa familiar (eso ser\u00eda para Facebook). Pero hay algunas cosas que puedes hacer para empezar a atraer seguidores a la p\u00e1gina de tu empresa:<\/p>\n<ul>\n<li>Recluta a tus empleados y clientes actuales para que sigan tu p\u00e1gina y compartan tus contenidos.<\/li>\n<li>\u00danete a grupos de LinkedIn, pero no pidas que te sigan. Haz que otros <em>desea<\/em> a seguirte involucr\u00e1ndote en conversaciones y mostr\u00e1ndoles lo que ofreces. Es m\u00e1s probable que la gente te siga si eres un recurso \u00fatil. (<em>Nota: s\u00f3lo puedes unirte a un grupo con tu perfil personal, no con el de tu empresa.<\/em>.)<\/li>\n<li>Haz que la gente sepa que est\u00e1s en LinkedIn. Utiliza un bot\u00f3n de seguimiento en tu sitio web y blog e invita a tus seguidores de Facebook y Twitter a que te sigan tambi\u00e9n en LinkedIn.<\/li>\n<\/ul>\n<h4>Hablemos de contenido (\u00a1otra vez!)<\/h4>\n<p>Recuerda que LinkedIn no es una red publicitaria, sino un lugar para conectar (por eso a los seguidores de la red se les llama conexiones). Dicho esto, LinkedIn es una plataforma fant\u00e1stica para compartir art\u00edculos y publicaciones empresariales, pero como siempre, tienes que asegurarte de que tu contenido es estelar.<\/p>\n<p>Cuando cree sus propios contenidos, tenga en cuenta estos consejos:<\/p>\n<ul>\n<li>Incluya im\u00e1genes de alta calidad y medios digitales, como v\u00eddeos. Y esto casi no hace falta decirlo, pero aseg\u00farate de que la imagen que utilizas coincide con el mensaje (\u00a1nada de im\u00e1genes que inciten a hacer clic, por favor!).<\/li>\n<li>Cree titulares pegadizos que animen a su p\u00fablico a interactuar con usted, y h\u00e1galo con el menor n\u00famero de caracteres posible. Piense en ello como en un discurso de ascensor: comparta un dato o estad\u00edstica convincente, presente un problema y prometa al lector una soluci\u00f3n o un di\u00e1logo informado.<\/li>\n<li>Haga preguntas, comparta ideas y fomente el debate. Recuerda que con LinkedIn te diriges a un p\u00fablico espec\u00edfico y tratas de atraer a los de tu sector, as\u00ed que demuestra que tienes conocimientos, eres apasionado y te interesa conversar con los dem\u00e1s.<\/li>\n<li>Promocione sus eventos. \u00bfVa a celebrar una gran conferencia? Escriba sobre ella. Cu\u00e9nteselo a la gente. \u00bfAcaba de terminar un seminario? Escriba sobre \u00e9l y comparta lo m\u00e1s destacado, incluso con v\u00eddeos de algunas de las sesiones.<\/li>\n<li>Utiliza las p\u00e1ginas escaparate. Ya hablamos brevemente de esta \u00fatil herramienta en nuestro \u00faltimo art\u00edculo sobre LinkedIn, pero aqu\u00ed tienes un repaso r\u00e1pido: Una p\u00e1gina de escaparate es donde puedes destacar uno de tus productos o marcas. Las p\u00e1ginas escaparate forman parte de tu p\u00e1gina de empresa, pero funcionan como una p\u00e1gina independiente, por lo que tendr\u00e1s que hacer lo mismo con una p\u00e1gina escaparate que con una p\u00e1gina de empresa, como compartir contenido y mantenerla actualizada.<\/li>\n<li>Si te sientes abrumado sobre c\u00f3mo organizar y programar tus contenidos, crea un <a href=\"https:\/\/memberpress.com\/es\/creating-useful-content-calendars\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendario de contenidos<\/a> para tenerlo todo claro (y tu cordura intacta).<\/li>\n<\/ul>\n<p>Como en cualquier plataforma de redes sociales, crear contenido estelar es una cosa, pero compartir el contenido de otros en LinkedIn es en realidad lo m\u00e1s eficaz. LinkedIn <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-company-pages\/2016\/5-non-obvious-ways-to-improve-your-linkedin-company-page\" target=\"_blank\" rel=\"noopener noreferrer\">recomienda<\/a> que publiques hasta cuatro veces al d\u00eda, as\u00ed que crea tus propios posts y art\u00edculos y luego comparte tambi\u00e9n contenidos excelentes de otros.<\/p>\n<p><em>Hay mucho que aprender sobre LinkedIn, como estrategias para negocios globales, el uso de contenido patrocinado y la captaci\u00f3n de nuevos talentos. \u00bfQu\u00e9 es lo pr\u00f3ximo que te gustar\u00eda aprender? H\u00e1znoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let\u2019s delve a bit deeper into the best ways to use this feature. One of the main purposes of LinkedIn (the largest social media platform for professionals and businesses) is networking\u2014connecting with others in your industry [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,94,362],"tags":[278,293],"class_list":{"0":"post-15372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-marketing","9":"category-social-media","10":"tag-best-practices","11":"tag-linkedin","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. 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