{"id":15374,"date":"2017-06-14T10:27:52","date_gmt":"2017-06-14T16:27:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=14847"},"modified":"2018-07-16T11:38:43","modified_gmt":"2018-07-16T17:38:43","slug":"tips-for-creating-great-visual-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/tips-for-creating-great-visual-content\/","title":{"rendered":"Tips for Creating Great Visual Content"},"content":{"rendered":"

Offering great blog content<\/a> is one of the surest ways to capture your audience. And an audience who takes the time to read your blog is one who\u2019s interested in what you have to offer and one who may very well become a new client or customer. Problem is, not many people these days are willing to stop and \u201csmell the words\u201d (okay, bad metaphor). What this means is that folks aren\u2019t going to stop and read your post if there aren\u2019t any pictures (sorry to sound like Gaston from Beauty and the Beast<\/em>, but it\u2019s true). You\u2019ve got to show them what you want to tell them.<\/p>\n

Good writers and editors will both tell you that one of the most effective practices for drawing a reader in is to show, instead of tell, what\u2019s happening in your story. So how does that translate into what you\u2019re sharing on your blog, website, or social media? Well, in addition to writing<\/a> to \u201cshow\u201d readers about your business or product, you want to include visuals that capture the image of your business or product. So why visuals instead of longer, more-detailed posts?<\/p>\n

Well, first and foremost, there is So. Much. Content.<\/p>\n

You\u2019re competing against thousands, possibly even millions, of other reasons as to why someone might scroll past your article, even if they\u2019re interested in the topic, in your business, or are in the market for your product. But if you can capture the essence of what you\u2019re trying to say in one image, scrollers are more likely to pause. The secret: catch their eye, then tell them a good story.<\/p>\n

Research Shows<\/h4>\n

The brain not only processes visual information faster, it retains it longer. And this goes for everyone, not just visual learners. Social media is one place where this has been proven: content with visuals has been shown to boost follower engagement. It gets a whopping 94 percent more views. You may remember that we talked about what was going to rule the social media<\/a> and blogging<\/a> worlds in 2017\u2014yes, the content wearing the biggest crown is visual content.<\/p>\n

Visual-Content Marketing<\/h4>\n

Now that we\u2019ve driven home the point that visuals are a must, let\u2019s get down to the real meat of this post\u2014how to create visuals that capture the reader. As there are many different types of visual-content marketing pieces, the type of content you\u2019re presenting will determine the type of visual piece you choose. Additionally, there are several tools and apps across the web you can use to create stunning images readers won\u2019t be able to take their eyes off.<\/p>\n

Photos<\/h4>\n

High-quality photos related to the topic at hand are always a great way to catch the eye as people scroll through content. Not a photographer? No stress. Everyone has a smart phone these days, right? Snap photos with your phone, then edit them using a free photo editing app<\/a>.<\/p>\n