{"id":15374,"date":"2017-06-14T10:27:52","date_gmt":"2017-06-14T16:27:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=14847"},"modified":"2018-07-16T11:38:43","modified_gmt":"2018-07-16T17:38:43","slug":"tips-for-creating-great-visual-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/tips-for-creating-great-visual-content\/","title":{"rendered":"Consejos para crear un gran contenido visual"},"content":{"rendered":"<p>Oferta <a href=\"https:\/\/memberpress.com\/es\/how-to-create-great-blog-content\/\" target=\"_blank\" rel=\"noopener\">gran contenido del blog<\/a> es una de las formas m\u00e1s seguras de captar a su p\u00fablico. Y un p\u00fablico que se toma la molestia de leer su blog es un p\u00fablico interesado en lo que usted ofrece y que puede muy bien convertirse en un nuevo cliente. El problema es que hoy en d\u00eda no hay mucha gente dispuesta a pararse a \"oler las palabras\" (vale, mala met\u00e1fora). Esto significa que la gente no se detendr\u00e1 a leer tu post si no hay im\u00e1genes (siento sonar como Gast\u00f3n de <em>La Bella y la Bestia<\/em>pero es verdad). Tienes que mostrarles lo que quieres contarles.<\/p>\n<p>Los buenos escritores y editores le dir\u00e1n que una de las pr\u00e1cticas m\u00e1s eficaces para atraer al lector es mostrar, en lugar de contar, lo que ocurre en su historia. \u00bfC\u00f3mo se traduce esto en lo que compartes en tu blog, sitio web o redes sociales? Adem\u00e1s de <a href=\"https:\/\/memberpress.com\/es\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noopener\">escribir<\/a> para \"mostrar\" su empresa o producto a los lectores, debe incluir elementos visuales que capten la imagen de su empresa o producto. Entonces, \u00bfpor qu\u00e9 im\u00e1genes en lugar de posts m\u00e1s largos y detallados?<\/p>\n<p>Bueno, en primer lugar, hay So. Mucho. Contenido.<\/p>\n<p>Est\u00e1 compitiendo con miles, posiblemente incluso millones, de otras razones por las que alguien podr\u00eda pasar de largo de su art\u00edculo, incluso si est\u00e1n interesados en el tema, en su negocio, o est\u00e1n en el mercado para su producto. Pero si puedes captar la esencia de lo que intentas decir en una imagen, es m\u00e1s probable que se detengan. El secreto: capte su atenci\u00f3n y cu\u00e9nteles una buena historia.<\/p>\n<h4>Investigaciones<\/h4>\n<p>El cerebro no s\u00f3lo procesa la informaci\u00f3n visual m\u00e1s r\u00e1pidamente, sino que la retiene durante m\u00e1s tiempo. Y esto es v\u00e1lido para todos, no s\u00f3lo para los que aprenden visualmente. En las redes sociales se ha demostrado que los contenidos visuales aumentan la participaci\u00f3n de los seguidores. Consigue un 94% m\u00e1s de visitas. Tal vez recuerde que hablamos de lo que iba a dominar el mundo de las redes sociales. <a href=\"https:\/\/memberpress.com\/es\/what-you-can-expect-with-social-media-in-2017\/\" target=\"_blank\" rel=\"noopener\">redes sociales<\/a> y <a href=\"https:\/\/memberpress.com\/es\/predicted-blogging-trends-for-2017\/\" target=\"_blank\" rel=\"noopener\">bloguear<\/a> mundos en 2017-s\u00ed, el contenido que lleva la corona m\u00e1s grande es el contenido visual.<\/p>\n<h4>Marketing visual y de contenidos<\/h4>\n<p>Ahora que hemos dejado claro que los elementos visuales son imprescindibles, pasemos al meollo de este art\u00edculo: c\u00f3mo crear elementos visuales que capten al lector. Como hay muchos tipos diferentes de piezas de marketing de contenido visual, el tipo de contenido que presente determinar\u00e1 el tipo de pieza visual que elija. Adem\u00e1s, existen varias herramientas y aplicaciones en Internet que puedes utilizar para crear im\u00e1genes impresionantes que los lectores no podr\u00e1n dejar de mirar.<\/p>\n<h4>Fotos<\/h4>\n<p>Las fotos de alta calidad relacionadas con el tema en cuesti\u00f3n son siempre una buena forma de llamar la atenci\u00f3n cuando la gente se desplaza por el contenido. \u00bfNo eres fot\u00f3grafo? No te preocupes. Hoy en d\u00eda todo el mundo tiene un smartphone, \u00bfverdad? Haz fotos con tu tel\u00e9fono y ed\u00edtalas con una aplicaci\u00f3n gratuita. <a href=\"http:\/\/upcity.com\/blog\/top-25-free-photo-editing-apps-to-create-quick-visuals-for-your-smb-part-one\/\" target=\"_blank\" rel=\"noopener\">aplicaci\u00f3n de edici\u00f3n de fotos<\/a>.<\/p>\n<ul>\n<li>Deteng\u00e1monos un momento y hablemos de <a href=\"https:\/\/memberpress.com\/es\/tips-for-using-instagram-for-your-business\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>. Ya te hemos instado a que entres en esta red social (\u00a1porque m\u00e1s de un mill\u00f3n de empresas lo est\u00e1n haciendo!). Insta no s\u00f3lo cuenta con fant\u00e1sticas herramientas de edici\u00f3n fotogr\u00e1fica, sino que puedes compartir esas fotos editadas en tus otras plataformas en un abrir y cerrar de ojos (\u00bfmal juego de palabras?). Tambi\u00e9n han a\u00f1adido \"historias\", v\u00eddeos cortos disponibles solo durante un periodo de tiempo determinado (veinticuatro horas, para ser exactos). Hay una sensaci\u00f3n de urgencia con ellos, animando a los espectadores a verlos ahora o perd\u00e9rselos para siempre.<\/li>\n<li>Si no quieres hacer tus propias fotos, hay im\u00e1genes fant\u00e1sticas disponibles en Internet. Sitios como <a href=\"https:\/\/memberpress.com\/go\/shutterstock\/\" title=\"Enlace de afiliaci\u00f3n de Shutterstock\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Shutterstock<\/a>, iStock y Adobe proporcionan fotos preciosas, aunque no todas son gratuitas. Puede encontrar <a href=\"https:\/\/www.caddis.co\/blog\/free-quality-non-stock-photo-resources-for-blogging\">fotos gratuitas no de archivo<\/a> en l\u00ednea, pero tenga cuidado: debe investigar el sitio para ver si exigen derechos de autor o atribuciones.<\/li>\n<li>Adem\u00e1s de editar tus fotos para mejorar su calidad, aseg\u00farate de utilizar tu aplicaci\u00f3n de fotos para a\u00f1adir filtros creativos, texto y dise\u00f1ar fondos que den vida a tus fotos. Convi\u00e9rtelas en una instant\u00e1nea (ja, ja...) del post o art\u00edculo, animando a la gente a seguir leyendo.<\/li>\n<li>Una de las herramientas mejor valoradas para dise\u00f1ar grandes im\u00e1genes es <a href=\"https:\/\/www.canva.com\" target=\"_blank\" rel=\"noopener\">Canva<\/a>. <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" title=\"Enlace de afiliaci\u00f3n de Canva\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Canva<\/a> tiene im\u00e1genes gratuitas, pero tambi\u00e9n puedes subir las tuyas propias. Y no solo puedes usar Canva para dise\u00f1ar im\u00e1genes para tus publicaciones en redes sociales, tambi\u00e9n puedes dise\u00f1ar portadas de libros electr\u00f3nicos, invitaciones, collages de fotos e infograf\u00edas.<\/li>\n<\/ul>\n<h4>Infograf\u00eda<\/h4>\n<p>Las infograf\u00edas son un tipo de gr\u00e1fico utilizado para explicar datos y estad\u00edsticas. Hacen que la informaci\u00f3n dif\u00edcil o mundana sea m\u00e1s f\u00e1cil de digerir (a menos que te guste leer estad\u00edsticas y datos) y m\u00e1s interesante.<\/p>\n<p>Consejos infogr\u00e1ficos:<\/p>\n<ul>\n<li>Cree un titular breve en el que se detengan hasta los m\u00e1s r\u00e1pidos.<\/li>\n<li>Mantenga la infograf\u00eda sencilla y centrada.<\/li>\n<li>Elija formas, fuentes y colores llamativos que combinen con el estilo y el tema de su sitio web y blog (<a href=\"http:\/\/www.xoombi.com\/blog\/visual-marketing\" target=\"_blank\" rel=\"noopener\">gu\u00edas de estilo<\/a> son importantes).<\/li>\n<li>Utiliza herramientas, como la ya mencionada Canva, para crear tus infograf\u00edas (otras herramientas incluyen <a href=\"https:\/\/infogr.am\" target=\"_blank\" rel=\"noopener\">Infograma<\/a> y <a href=\"https:\/\/visual.ly\" target=\"_blank\" rel=\"noopener\">Visualmente<\/a>)<\/li>\n<\/ul>\n<h4>V\u00eddeos<\/h4>\n<p>Los v\u00eddeos est\u00e1n de moda hoy en d\u00eda. Se pueden hacer muchas cosas con un v\u00eddeo corto (o un poco m\u00e1s largo). Utilice los v\u00eddeos para:<\/p>\n<ul>\n<li>Demostraciones de productos o cursos de formaci\u00f3n.<\/li>\n<li>Presente recapitulaciones de seminarios, entrevistas a empleados, testimonios de clientes, vlogs o clips entre bastidores de la empresa.<\/li>\n<li>Los v\u00eddeos deben tener imagen y sonido de alta calidad. (\u00bfCrees que no tienes el equipo necesario para grabar un v\u00eddeo de alta calidad? No te preocupes. Utiliza tu tel\u00e9fono para grabar el v\u00eddeo y, a continuaci\u00f3n, ed\u00edtalo para mejorar su calidad y a\u00f1adirle algunas funciones interesantes. <a href=\"https:\/\/blog.bufferapp.com\/video-tools\" target=\"_blank\" rel=\"noopener\">aplicaci\u00f3n de edici\u00f3n de v\u00eddeo gratuita<\/a>).<\/li>\n<\/ul>\n<h4>Presentaciones<\/h4>\n<p>Las presentaciones de diapositivas ya no son s\u00f3lo para reuniones de negocios o seminarios en persona. Cualquiera puede crear y grabar presentaciones visualmente impresionantes para mostrar un negocio o un producto. Si la informaci\u00f3n que desea presentar es demasiado larga para una infograf\u00eda, una presentaci\u00f3n de diapositivas es la forma perfecta de incorporar elementos visuales adicionales, como capturas de pantalla de c\u00f3mo funciona su producto (las capturas de pantalla tambi\u00e9n se pueden utilizar como una pieza independiente de contenido visual). Al igual que con otros tipos de contenido visual, las presentaciones de diapositivas deben ser sencillas y concisas para no abrumar al espectador (\u00a1utiliza tu gu\u00eda de estilo!). Y aseg\u00farate de revisar la ortograf\u00eda y la gram\u00e1tica antes de publicar. Por supuesto, puedes utilizar PowerPoint o Keynote para crear presentaciones de diapositivas impresionantes, pero en caso de que quieras algunas opciones m\u00e1s, aqu\u00ed tienes una <a href=\"https:\/\/www.customshow.com\/best-powerpoint-alternatives-presentation-programs\/\" target=\"_blank\" rel=\"noopener\">lista de alternativas<\/a>.<\/p>\n<p>Podr\u00edamos hablar de muchos otros tipos de contenido visual (capturas de pantalla, memes, gifs, incluso tu logotipo y avatar). As\u00ed que dinos: \u00bfQuieres m\u00e1s informaci\u00f3n sobre el marketing de contenidos visuales? \u00bfY qu\u00e9 opinas realmente al respecto? \u00bfTe encanta? \u00bfLo odias? \u00bfTiene alg\u00fan consejo para crear im\u00e1genes bonitas? Nos encantar\u00eda que compartieras tus respuestas en los comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Offering great blog content is one of the surest ways to capture your audience. And an audience who takes the time to read your blog is one who\u2019s interested in what you have to offer and one who may very well become a new client or customer. Problem is, not many people these days are [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[393,394,395],"class_list":{"0":"post-15374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-design","9":"tag-graphic-design","10":"tag-visual-content","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering great blog content is one of the surest ways to capture your audience. 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