{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 tipos de v\u00eddeos que impulsan la conversi\u00f3n para su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p>Iniciarse en la producci\u00f3n de v\u00eddeo puede resultar desalentador, y la creaci\u00f3n de v\u00eddeos puede parecer un gran paso adelante con respecto a la producci\u00f3n de contenidos escritos. Sin embargo, como el uso de contenidos de v\u00eddeo puede tener un efecto enorme en el \u00e9xito de su proyecto de afiliaci\u00f3n, vale la pena considerarlo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d07c67b0da4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d07c67b0da4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >Ventajas de a\u00f1adir v\u00eddeo a su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Diferentes tipos de v\u00eddeos para su sitio de afiliaci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>El objetivo de este art\u00edculo es demostrar que empezar con el v\u00eddeo es m\u00e1s f\u00e1cil de lo que imaginas. Esperamos que este resumen de los diferentes tipos de contenido de v\u00eddeo que puede crear le ayude a encontrar un formato que pueda utilizar para empezar a promocionar y mejorar su sitio de afiliaci\u00f3n con v\u00eddeos hoy mismo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>Ventajas de a\u00f1adir v\u00eddeo a su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de pasar a los diferentes tipos de v\u00eddeo que puede crear para su sitio web de afiliaci\u00f3n, vamos a cubrir r\u00e1pidamente algunos de los <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">principales ventajas<\/a> de producir este tipo de contenidos.<\/p>\n\n\n\n<p>Por un lado, los contenidos de v\u00eddeo pueden ayudarle a <a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">interact\u00fae m\u00e1s eficazmente con su p\u00fablico<\/a>. Algunas personas prefieren consumir contenidos leyendo, mientras que otras prefieren verlos. Pero un v\u00eddeo puede explicar en pocos minutos algo que, de otro modo, requerir\u00eda cientos o miles de palabras. <\/p>\n\n\n\n<p>Aunque a\u00f1adir v\u00eddeos a sus programas de afiliaci\u00f3n es una forma estupenda de aumentar el atractivo de su producto, el contenido de v\u00eddeo tambi\u00e9n puede subirse a plataformas como YouTube como otra forma de que su p\u00fablico objetivo le encuentre.<\/p>\n\n\n\n<p>A medida que adquiera experiencia en la creaci\u00f3n de v\u00eddeos, descubrir\u00e1 que se tarda menos tiempo en producirlos que otros tipos de contenido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Diferentes tipos de v\u00eddeos para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con esta lista de ideas de contenidos de v\u00eddeo, esperamos que encuentre un formato adecuado para usted y su sitio web de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p>Quiz\u00e1 el tipo de v\u00eddeo m\u00e1s r\u00e1pido y f\u00e1cil de crear sea un vlog. Esencialmente una entrada de blog en formato de v\u00eddeo, no se espera que los vlogs sean un producto de alta calidad. Basta con hablar directamente a la webcam o a la c\u00e1mara del smartphone. En un vlog no hacen falta cr\u00e9ditos ni animaciones de presentaci\u00f3n, al menos cuando est\u00e1s empezando.<\/p>\n\n\n\n<p>Si no est\u00e1 seguro de si el v\u00eddeo es el formato adecuado para su sitio de afiliaci\u00f3n, el vlogging es una opci\u00f3n de bajo riesgo que no requiere mucha inversi\u00f3n financiera o educativa. Solo tiene que idear un tema, pulsar Grabar y subirlo a su sitio web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recorridos y tutoriales<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Crear un v\u00eddeo screencast\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p>Si no te atrae la idea de empezar un vlog y ponerte delante de la c\u00e1mara, prueba a grabar un screencast para abrirte paso en el mundo de la creaci\u00f3n de contenidos de v\u00eddeo y el marketing. Aplicaciones gratuitas como\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0graba la acci\u00f3n en pantalla en tu ordenador con la opci\u00f3n de grabar tambi\u00e9n una voz en off.<\/p>\n\n\n\n<p>Este tipo de v\u00eddeo es perfecto para ofrecer a los posibles miembros una visi\u00f3n entre bastidores de su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Testimonios<\/h4>\n\n\n\n<p>Ya hemos establecido que los testimonios pueden\u00a0<a href=\"https:\/\/memberpress.com\/es\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">haga que su sitio web de afiliaci\u00f3n parezca m\u00e1s fiable<\/a>. Pero si quiere que los testimonios de sus clientes o afiliados sean a\u00fan m\u00e1s eficaces, pruebe a publicar los comentarios en formato de v\u00eddeo. Por supuesto, tendr\u00e1 que convencer a sus socios para que se pongan delante de la c\u00e1mara, pero si lo consigue, seguro que los resultados merecer\u00e1n la pena. Incluso un v\u00eddeo testimonial en su p\u00e1gina de inicio puede tener un impacto positivo en las tasas de conversi\u00f3n del sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Seminarios en l\u00ednea<\/h4>\n\n\n\n<p>Los seminarios web son una forma eficaz de animar a los visitantes curiosos a convertirse en miembros registrados. Organizar un seminario web ofrece a los visitantes interesados una visi\u00f3n m\u00e1s profunda de su producto de afiliaci\u00f3n. Los seminarios web tambi\u00e9n pueden convertirse en una parte integral del contenido de su afiliaci\u00f3n, y la celebraci\u00f3n de seminarios web regulares para sus miembros aumenta el valor percibido de su paquete de afiliaci\u00f3n. Si desea m\u00e1s informaci\u00f3n, no deje de leer nuestro\u00a0<a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda para organizar seminarios web con \u00e9xito<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Entrevistas<\/h4>\n\n\n\n<p>Utilizar el formato de entrevista para invitar a personas relacionadas con el tema de su sitio de afiliaci\u00f3n a que compartan sus puntos de vista es una forma estupenda de aportar valor a su audiencia. Aunque las entrevistas en persona funcionan bien, grabar charlas por Skype con invitados de todo el mundo puede ser igual de eficaz. Tambi\u00e9n puede grabar el audio de una entrevista y reutilizarlo para\u00a0<a href=\"https:\/\/memberpress.com\/es\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">empiece a promocionar su sitio de afiliaci\u00f3n con un podcast<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sesiones de pizarra<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Crear un v\u00eddeo de pizarra \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p>Popularizado por sitios web como\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.es<\/a>las sesiones de pizarra blanca se han convertido en un formato de v\u00eddeo habitual. Desde el punto de vista de la producci\u00f3n, es f\u00e1cil entender por qu\u00e9 ponerse delante de una pizarra y hablar directamente a la c\u00e1mara es una forma sencilla de crear contenidos de v\u00eddeo para tu sitio web. La pizarra act\u00faa como una ayuda que no s\u00f3lo facilita la comunicaci\u00f3n, sino que tambi\u00e9n proporciona una muleta tranquilizadora para los que se sienten menos c\u00f3modos delante de la c\u00e1mara.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Documentales<\/h4>\n\n\n\n<p>Si dispone de tiempo y recursos, producir un documental es otra forma estupenda de promocionar su producto. Este tipo de v\u00eddeo no solo ayuda a explicar un tema con gran detalle, sino que tambi\u00e9n supone una buena oportunidad para difundir su mensaje m\u00e1s all\u00e1 de su sitio web para miembros. La exposici\u00f3n adicional que ofrece un documental eficaz hace que merezca la pena plantearse su creaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reflexiones finales<\/h4>\n\n\n\n<p>Dado que YouTube es actualmente el segundo motor de b\u00fasqueda m\u00e1s popular en funcionamiento, crear contenidos de v\u00eddeo para compartir en esta plataforma es una forma eficaz de llegar a nuevas audiencias. Pero incluso si no comparte su contenido de v\u00eddeo fuera de su sitio de afiliaci\u00f3n, su trabajo se puede utilizar para mejorar su producto de muchas maneras diferentes. Con tantos tipos diferentes de contenido de v\u00eddeo que podr\u00edas crear, realmente no hay excusa para no pulsar el bot\u00f3n Grabar.<\/p>\n\n\n\n<p><em>\u00bfQu\u00e9 tipo de contenido de v\u00eddeo vas a empezar a producir? H\u00e1znoslo saber en los comentarios.<\/em><\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-15405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:02:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:04","updated":"2026-03-03 15:07:20"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/memberpress-features\/\" title=\"MemberPress Features\">MemberPress Features<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/memberpress-features\/add-ons\/\" title=\"Add-Ons\">Add-Ons<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t7 Conversion-Driving Video Types For Your Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"MemberPress Features","link":"https:\/\/memberpress.com\/es\/blog\/category\/memberpress-features\/"},{"label":"Add-Ons","link":"https:\/\/memberpress.com\/es\/blog\/category\/memberpress-features\/add-ons\/"},{"label":"7 Conversion-Driving Video Types For Your Membership Website","link":"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering.<\/p>","content":[{"type":"text","data":"Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today.<\/p>","content":[{"type":"text","data":"The aim of this article is to demonstrate that getting started with video is easier than you might think. We\u2019re hoping this outline of the different types of video content you can create helps you find a format you can use to start promoting and upgrading your membership site with videos today."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The Benefits of Adding Video to Your Membership Website<\/h3>","content":"Ventajas de a\u00f1adir v\u00eddeo a su sitio web de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content.<\/p>","content":[{"type":"text","data":"Before we get to the different types of video you can create for your membership website, let\u2019s quickly cover some of the <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">main benefits<\/a> of producing this type of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. <\/p>","content":[{"type":"text","data":"For one, video content can help you <a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">engage more effectively with your audience<\/a>. Some people prefer consuming content by reading, while others prefer watching. But a video can explain something that would otherwise take hundreds, if not thousands, of words to convey\u2014in just a few minutes. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you.<\/p>","content":[{"type":"text","data":"Although adding videos to your membership programs is a great way to increase the appeal of your product, video content can also be uploaded to platforms like YouTube as another way for your target audience to find you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you become more experienced in creating videos, you may find they take even less time to produce than other types of content.<\/p>","content":[{"type":"text","data":"As you become more experienced in creating videos, you may find they take even less time to produce than other types of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Different Types of Videos for Your Membership Site<\/h3>","content":"Diferentes tipos de v\u00eddeos para su sitio de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website.<\/p>","content":[{"type":"text","data":"Given this list of video-content ideas, we\u2019re hoping you find a format that\u2019s right for you and your membership website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Vlogs<\/h4>","content":"Vlogs","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out.<\/p>","content":[{"type":"text","data":"Perhaps the quickest and easiest type of video you can create is a vlog. Essentially a blog post in video format, vlogs aren\u2019t expected to be a high-quality product. Simply talking directly into your webcam or smartphone camera suffices. There\u2019s no need for fancy credits or intro animations with a vlog\u2014at least not when you\u2019re starting out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site<\/p>","content":[{"type":"text","data":"If you aren\u2019t sure whether video is the right format for your membership site, vlogging is a low-risk option that doesn\u2019t require much financial or educational investment. Simply come up with a topic, hit Record, then upload to your site"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Walkthroughs and Tutorials<\/h4>","content":"Recorridos y tutoriales","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Create a screencast video\" class=\"wp-image-14887\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","data":{"alt":"Create a screencast video","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg","align":"center"},"style":{"width":400,"height":400,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over.<\/p>","content":[{"type":"text","data":"If starting a vlog and getting in front of the camera doesn\u2019t appeal to you, try recording a screencast to ease your way into the world of video-content creation and marketing. Free apps like\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0record the on-screen action on your computer with the option of also recording a voice-over."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect.<\/p>","content":[{"type":"text","data":"If you want to give potential members a behind-the-scenes look at your membership site, this type of video is perfect."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Testimonials<\/h4>","content":"Testimonios","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates.<\/p>","content":[{"type":"text","data":"We\u2019ve already established that testimonials can\u00a0<a href=\"https:\/\/memberpress.com\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">make your membership website appear more trustworthy<\/a>. But if you want to make your customer or member testimonials even more effective, try publishing feedback in video format. Of course, you\u2019ll have to persuade your members to get in front of the camera, but if you can, the results are sure to make it worth your while. Even one video testimonial on your homepage can have a\u00a0positive impact\u00a0on membership-site conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Webinars<\/h4>","content":"Seminarios en l\u00ednea","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>.<\/p>","content":[{"type":"text","data":"Webinars are an effective way to encourage curious visitors to become registered members. Running a webinar gives interested visitors a more in-depth look at your membership product. Webinars can also become an integral part of your membership content, and holding regular webinars for your members enhances the perceived value of your membership package. For more information, be sure to read our\u00a0<a href=\"https:\/\/memberpress.com\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to running successful webinars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Interviews<\/h4>","content":"Entrevistas","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>.<\/p>","content":[{"type":"text","data":"Using the interview format to invite guests who are relevant to your membership-site topic to share their insights is a great way to provide value to your audience. Although in-person interviews work well, recording Skype chats with guests from around the world can be just as effective. You can also record the audio from an interview and repurpose it to\u00a0<a href=\"https:\/\/memberpress.com\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">start promoting your membership site with a podcast<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Whiteboard Sessions<\/h4>","content":"Sesiones de pizarra","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Create a whiteboard video \" class=\"wp-image-14888\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","data":{"alt":"Create a whiteboard video ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg","align":"center"},"style":{"width":1480,"height":834,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera.<\/p>","content":[{"type":"text","data":"Made popular by websites like\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.com<\/a>, whiteboard sessions have become a common video format. From a production standpoint, it\u2019s easy to see why standing in front of a whiteboard and talking directly to the camera is an easy way to create video content for your website. The whiteboard acts as an aid that not only makes it easier to get your point across but also provides a reassuring crutch for those less comfortable in front of the camera."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Documentaries<\/h4>","content":"Documentales","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider.<\/p>","content":[{"type":"text","data":"If you have the time and resources, producing a documentary is another great way to promote your product. This type of video not only helps explain a topic in great detail&nbsp;but also presents a good opportunity to spread your message beyond your membership site. The extra exposure an effective documentary delivers makes creating one something to consider."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Final Thoughts<\/h4>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button.<\/p>","content":[{"type":"text","data":"With YouTube now the second most popular search engine in operation today, creating video content to share on this platform is an effective way to reach new audiences. But even if you don\u2019t share your video content outside your membership site, your work can be used to enhance your product in many different ways. With so many different types of video content you could be creating, there\u2019s really no excuse for not hitting the Record button."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>What type of video content are you going to start producing? Please let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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