{"id":15405,"date":"2017-06-28T10:13:26","date_gmt":"2017-06-28T16:13:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=14886"},"modified":"2021-06-14T08:20:00","modified_gmt":"2021-06-14T14:20:00","slug":"different-types-of-videos-for-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/","title":{"rendered":"7 tipos de v\u00eddeos que impulsan la conversi\u00f3n para su sitio web de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Iniciarse en la producci\u00f3n de v\u00eddeo puede resultar desalentador, y la creaci\u00f3n de v\u00eddeos puede parecer un gran paso adelante con respecto a la producci\u00f3n de contenidos escritos. Sin embargo, como el uso de contenidos de v\u00eddeo puede tener un efecto enorme en el \u00e9xito de su proyecto de afiliaci\u00f3n, vale la pena considerarlo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac43378a9d5d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac43378a9d5d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/#The_Benefits_of_Adding_Video_to_Your_Membership_Website\" >Ventajas de a\u00f1adir v\u00eddeo a su sitio web de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/different-types-of-videos-for-membership-website\/#Different_Types_of_Videos_for_Your_Membership_Site\" >Diferentes tipos de v\u00eddeos para su sitio de afiliaci\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de este art\u00edculo es demostrar que empezar con el v\u00eddeo es m\u00e1s f\u00e1cil de lo que imaginas. Esperamos que este resumen de los diferentes tipos de contenido de v\u00eddeo que puede crear le ayude a encontrar un formato que pueda utilizar para empezar a promocionar y mejorar su sitio de afiliaci\u00f3n con v\u00eddeos hoy mismo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Adding_Video_to_Your_Membership_Website\"><\/span>Ventajas de a\u00f1adir v\u00eddeo a su sitio web de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de pasar a los diferentes tipos de v\u00eddeo que puede crear para su sitio web de afiliaci\u00f3n, vamos a cubrir r\u00e1pidamente algunos de los <a href=\"https:\/\/www.srmailing.co.uk\/blogs\/sr-mailing-blogs\/91-video-marketing-statistics-you-need-to-use-to-your-advantage\" target=\"_blank\" rel=\"noreferrer noopener\">principales ventajas<\/a> de producir este tipo de contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por un lado, los contenidos de v\u00eddeo pueden ayudarle a <a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">interact\u00fae m\u00e1s eficazmente con su p\u00fablico<\/a>. Algunas personas prefieren consumir contenidos leyendo, mientras que otras prefieren verlos. Pero un v\u00eddeo puede explicar en pocos minutos algo que, de otro modo, requerir\u00eda cientos o miles de palabras. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque a\u00f1adir v\u00eddeos a sus programas de afiliaci\u00f3n es una forma estupenda de aumentar el atractivo de su producto, el contenido de v\u00eddeo tambi\u00e9n puede subirse a plataformas como YouTube como otra forma de que su p\u00fablico objetivo le encuentre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que adquiera experiencia en la creaci\u00f3n de v\u00eddeos, descubrir\u00e1 que se tarda menos tiempo en producirlos que otros tipos de contenido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Videos_for_Your_Membership_Site\"><\/span>Diferentes tipos de v\u00eddeos para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta lista de ideas de contenidos de v\u00eddeo, esperamos que encuentre un formato adecuado para usted y su sitio web de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vlogs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 el tipo de v\u00eddeo m\u00e1s r\u00e1pido y f\u00e1cil de crear sea un vlog. Esencialmente una entrada de blog en formato de v\u00eddeo, no se espera que los vlogs sean un producto de alta calidad. Basta con hablar directamente a la webcam o a la c\u00e1mara del smartphone. En un vlog no hacen falta cr\u00e9ditos ni animaciones de presentaci\u00f3n, al menos cuando est\u00e1s empezando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no est\u00e1 seguro de si el v\u00eddeo es el formato adecuado para su sitio de afiliaci\u00f3n, el vlogging es una opci\u00f3n de bajo riesgo que no requiere mucha inversi\u00f3n financiera o educativa. Solo tiene que idear un tema, pulsar Grabar y subirlo a su sitio web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recorridos y tutoriales<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Screencast.jpg\" alt=\"Crear un v\u00eddeo screencast\" class=\"wp-image-14887\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si no te atrae la idea de empezar un vlog y ponerte delante de la c\u00e1mara, prueba a grabar un screencast para abrirte paso en el mundo de la creaci\u00f3n de contenidos de v\u00eddeo y el marketing. Aplicaciones gratuitas como\u00a0<a href=\"https:\/\/screencast-o-matic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screencast-O-Matic<\/a>\u00a0graba la acci\u00f3n en pantalla en tu ordenador con la opci\u00f3n de grabar tambi\u00e9n una voz en off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de v\u00eddeo es perfecto para ofrecer a los posibles miembros una visi\u00f3n entre bastidores de su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Testimonios<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ya hemos establecido que los testimonios pueden\u00a0<a href=\"https:\/\/memberpress.com\/es\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">haga que su sitio web de afiliaci\u00f3n parezca m\u00e1s fiable<\/a>. Pero si quiere que los testimonios de sus clientes o afiliados sean a\u00fan m\u00e1s eficaces, pruebe a publicar los comentarios en formato de v\u00eddeo. Por supuesto, tendr\u00e1 que convencer a sus socios para que se pongan delante de la c\u00e1mara, pero si lo consigue, seguro que los resultados merecer\u00e1n la pena. Incluso un v\u00eddeo testimonial en su p\u00e1gina de inicio puede tener un impacto positivo en las tasas de conversi\u00f3n del sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Seminarios en l\u00ednea<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Los seminarios web son una forma eficaz de animar a los visitantes curiosos a convertirse en miembros registrados. Organizar un seminario web ofrece a los visitantes interesados una visi\u00f3n m\u00e1s profunda de su producto de afiliaci\u00f3n. Los seminarios web tambi\u00e9n pueden convertirse en una parte integral del contenido de su afiliaci\u00f3n, y la celebraci\u00f3n de seminarios web regulares para sus miembros aumenta el valor percibido de su paquete de afiliaci\u00f3n. Si desea m\u00e1s informaci\u00f3n, no deje de leer nuestro\u00a0<a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda para organizar seminarios web con \u00e9xito<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Entrevistas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar el formato de entrevista para invitar a personas relacionadas con el tema de su sitio de afiliaci\u00f3n a que compartan sus puntos de vista es una forma estupenda de aportar valor a su audiencia. Aunque las entrevistas en persona funcionan bien, grabar charlas por Skype con invitados de todo el mundo puede ser igual de eficaz. Tambi\u00e9n puede grabar el audio de una entrevista y reutilizarlo para\u00a0<a href=\"https:\/\/memberpress.com\/es\/top-tips-for-creating-a-successful-podcast-to-promote-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">empiece a promocionar su sitio de afiliaci\u00f3n con un podcast<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sesiones de pizarra<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/06\/Video-Types-Moz-Whiteboard.jpg\" alt=\"Crear un v\u00eddeo de pizarra \" class=\"wp-image-14888\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Popularizado por sitios web como\u00a0<a href=\"https:\/\/moz.com\/blog\/category\/whiteboard-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Moz.es<\/a>las sesiones de pizarra blanca se han convertido en un formato de v\u00eddeo habitual. Desde el punto de vista de la producci\u00f3n, es f\u00e1cil entender por qu\u00e9 ponerse delante de una pizarra y hablar directamente a la c\u00e1mara es una forma sencilla de crear contenidos de v\u00eddeo para tu sitio web. La pizarra act\u00faa como una ayuda que no s\u00f3lo facilita la comunicaci\u00f3n, sino que tambi\u00e9n proporciona una muleta tranquilizadora para los que se sienten menos c\u00f3modos delante de la c\u00e1mara.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Documentales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si dispone de tiempo y recursos, la producci\u00f3n de un documental es otra forma estupenda de promocionar su producto. Este tipo de v\u00eddeo no s\u00f3lo ayuda a explicar un tema con gran detalle, sino que tambi\u00e9n presenta una buena oportunidad para difundir su mensaje m\u00e1s all\u00e1 de su sitio de afiliaci\u00f3n. La exposici\u00f3n adicional que proporciona un documental eficaz hace que la creaci\u00f3n de uno sea algo a tener en cuenta.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Reflexiones finales<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que YouTube es actualmente el segundo motor de b\u00fasqueda m\u00e1s popular en funcionamiento, crear contenidos de v\u00eddeo para compartir en esta plataforma es una forma eficaz de llegar a nuevas audiencias. Pero incluso si no comparte su contenido de v\u00eddeo fuera de su sitio de afiliaci\u00f3n, su trabajo se puede utilizar para mejorar su producto de muchas maneras diferentes. Con tantos tipos diferentes de contenido de v\u00eddeo que podr\u00edas crear, realmente no hay excusa para no pulsar el bot\u00f3n Grabar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 tipo de contenido de v\u00eddeo vas a empezar a producir? H\u00e1znoslo saber en los comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Getting started with video production can be daunting, and creating videos can seem like a big step up from producing written content. However, as using video content can have a huge effect on your membership project\u2019s success, it\u2019s well worth considering. The aim of this article is to demonstrate that getting started with video is [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-15405","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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