{"id":15421,"date":"2017-07-05T10:51:48","date_gmt":"2017-07-05T16:51:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=14911"},"modified":"2017-09-27T00:22:26","modified_gmt":"2017-09-27T06:22:26","slug":"two-billion-reasons-to-be-on-facebook-for-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/two-billion-reasons-to-be-on-facebook-for-business\/","title":{"rendered":"Dos mil millones de razones para estar en Facebook para empresas"},"content":{"rendered":"<p>Seamos francos: ya no s\u00f3lo quieres estar en Facebook. <em>debe<\/em> estar en \u00e9l. \u00bfPor qu\u00e9? Bueno, \u00a1hay casi dos mil millones de razones! Seg\u00fan las estad\u00edsticas de Facebook, hay 1.940 millones de usuarios. <a href=\"https:\/\/newsroom.fb.com\/company-info\/\" target=\"_blank\" rel=\"noopener\"><em>usuarios activos mensuales<\/em><\/a>. Como son muchas personas en un espacio (virtual), Facebook es imprescindible en el mundo empresarial actual.<\/p>\n<p>Esto es lo que hay. Si te alejas de Facebook porque no te interesa reconectar con gente que conociste en el instituto, en la universidad o en trabajos anteriores, no te preocupes. Puedes crear un perfil personal, hacerlo <a href=\"http:\/\/time.com\/4166749\/facebook-privacy-settings-guide\/\" target=\"_blank\" rel=\"noopener\">privado<\/a>y util\u00edcelo para crear la p\u00e1gina de su empresa. Ten en cuenta \"usarla para construir\". Hay varias razones por las que no quieres utilizar tu perfil personal para hacer negocios, la principal es que las p\u00e1ginas de Facebook est\u00e1n dise\u00f1adas para ayudar a impulsar tu negocio con herramientas gratuitas que te ayudan a crear contenido, anunciarte en la plataforma social y revisar an\u00e1lisis e informaci\u00f3n. Tu perfil personal no tiene todo eso y, para que alguien vea tus publicaciones, tiene que hacerte amigo (aunque puedes hacerlo, <a href=\"https:\/\/www.facebook.com\/help\/116067818477568\" target=\"_blank\" rel=\"noopener\">convertir un perfil personal<\/a> a una p\u00e1gina de empresa), y entonces estar\u00e1s limitado a las personas con las que est\u00e9s conectado. Pero no dudes en compartir las publicaciones de tu empresa en tu perfil personal para captar a cualquiera que est\u00e9 interesado en lo que haces.<\/p>\n<p>Aunque existen muchos consejos sobre la mejor forma de utilizar tu p\u00e1gina para los negocios, antes de profundizar en ellos, asegur\u00e9monos de que conoces los conceptos b\u00e1sicos. Antes <a href=\"https:\/\/memberpress.com\/es\/facebook-101\/\" target=\"_blank\" rel=\"noopener\">detallado los pasos<\/a> para poner en marcha tu p\u00e1gina, as\u00ed que dir\u00edgete all\u00ed y vuelve si a\u00fan no lo has hecho. Consulta tambi\u00e9n nuestra explicaci\u00f3n de los roles de la p\u00e1gina en la misma entrada y aseg\u00farate de que si m\u00e1s de una persona de tu empresa va a publicar en la p\u00e1gina, asignas roles para que ellos (\u00a1o incluso t\u00fa!) no publiquen accidentalmente informaci\u00f3n personal en la p\u00e1gina.<\/p>\n<h4>Buenas pr\u00e1cticas<\/h4>\n<p>Una vez configurada la p\u00e1gina, lo siguiente es utilizarla, y utilizarla bien. Estas son algunas de las mejores pr\u00e1cticas no solo para principiantes, sino tambi\u00e9n para profesionales experimentados.<\/p>\n<ul>\n<li><strong>Publique contenidos de calidad.<\/strong> \u00bfLa mejor manera de captar la atenci\u00f3n de un usuario? Utilice textos claros y concisos combinados con im\u00e1genes llamativas. El contenido de calidad es la clave.<\/li>\n<li><strong>\u00a1Publicar en el momento oportuno!<\/strong> Programe las publicaciones para cuando su p\u00fablico est\u00e9 activo y cuando obtenga la mayor participaci\u00f3n. Utiliza tus an\u00e1lisis (de los que hablaremos m\u00e1s adelante). Puedes utilizar el programador interno de Facebook o una herramienta externa de gesti\u00f3n de redes sociales como <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> o <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Tamp\u00f3n<\/a>.<\/li>\n<li><strong>Dir\u00edgete a tu p\u00fablico.<\/strong> \u00bfSab\u00edas que Facebook te permite dirigir tus publicaciones a determinados p\u00fablicos? Tal vez tengas un descuento en un producto que vendes principalmente a mujeres. Antes de publicar tu estado, puedes dirigirte s\u00f3lo a mujeres seleccionando ese sexo. Hay infinidad de p\u00fablicos entre los que elegir: relaci\u00f3n, nivel educativo, edad, ubicaci\u00f3n, intereses, etc., lo que te permite dirigirte a los m\u00e1s interesados en tu producto. Y es tan f\u00e1cil como hacer clic en el s\u00edmbolo de la diana al final de la publicaci\u00f3n.<\/li>\n<li><strong>Fija tus mejores contenidos, los m\u00e1s importantes y los que m\u00e1s tiempo te ocupan<\/strong>. Las publicaciones se desplazan hacia abajo en la p\u00e1gina con cada nueva actualizaci\u00f3n, pero Facebook te permite fijar una publicaci\u00f3n en la parte superior de tu p\u00e1gina para que sea lo primero que vea tu p\u00fablico. \u00bfQu\u00e9 fijar? Puede que est\u00e9s presentando un producto en una feria o que est\u00e9s ofreciendo un descuento especial. F\u00edjalos en la parte superior de la p\u00e1gina para que hasta los miembros m\u00e1s recientes de tu audiencia los vean.<\/li>\n<li><strong>Comprom\u00e9tete.<\/strong> Si alguien se esfuerza por comentar tu post, resp\u00f3ndele. Facebook es un <em>social<\/em> una red, un lugar para entablar relaciones. Los comentarios no siempre necesitan una respuesta inmediata, pero probablemente sea mejor responder tan pronto como puedas (as\u00ed que no vivas seg\u00fan el mantra \"m\u00e1s vale tarde que nunca\", aunque t\u00e9cnicamente sea cierto...). Cuanto m\u00e1s r\u00e1pido respondas, m\u00e1s sentir\u00e1 tu p\u00fablico que sus comentarios son importantes y que te importan. Est\u00e1s construyendo una comunidad: los necesitas y quieres que lo sepan.<\/li>\n<li><strong>No agrupes los mensajes.<\/strong> Espacia tus publicaciones. Demasiadas publicaciones en un plazo determinado empiezan a parecer spam. Si tienes muchas ganas de compartir algo o temes que se te olvide lo que quieres decir sobre un determinado contenido, utiliza tu herramienta de gesti\u00f3n para programarlo. De este modo, podr\u00e1s anotar tus ideas y publicarlas en un momento m\u00e1s \u00f3ptimo. Sin embargo, ten en cuenta que el algoritmo de Facebook favorece las publicaciones compartidas directamente en Facebook en lugar de a trav\u00e9s de una herramienta de gesti\u00f3n, lo que significa que es m\u00e1s probable que tu publicaci\u00f3n llegue a los usuarios si se publica dentro de Facebook.<br \/>\n<strong>Utiliza la herramienta de mensajer\u00eda de Pages.<\/strong> Tus fans y seguidores pueden enviarte mensajes privados directos a trav\u00e9s de tu p\u00e1gina si activas esta funci\u00f3n. De este modo, si un cliente tiene una duda o pregunta que prefiere no transmitir al resto de Facebook, puede ponerse en contacto contigo en privado. Si decides permitir los mensajes, ten en cuenta que Facebook publica el tiempo de respuesta en tu p\u00e1gina y tendr\u00e1s que estar al tanto de tus mensajes si quieres tener un tiempo de respuesta favorable.<\/li>\n<li><strong>Promociona tu p\u00e1gina.<\/strong> Como ocurre con la mayor\u00eda de las actividades de publicidad y marketing, a menudo se necesita dinero para encontrar nuevos clientes y audiencias. Facebook Ads es una forma de promocionar tu p\u00e1gina, pero antes de invertir en cualquier tipo de plan publicitario, aseg\u00farate de investigarlo a fondo. Si no has tenido la oportunidad de leer nuestro <a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">resumen sobre publicidad<\/a> en Facebook a principios de a\u00f1o, echa un vistazo a ese post y elige bien tu campa\u00f1a.<\/li>\n<li><strong>Revise las m\u00e9tricas, los an\u00e1lisis y las perspectivas.<\/strong> Esta puede ser la mejor pr\u00e1ctica de todas. Si no sabes cu\u00e1l es el rendimiento de tus publicaciones, no sabr\u00e1s qu\u00e9 contenido est\u00e1 atrayendo al p\u00fablico, cu\u00e1les son las mejores horas para publicar o cu\u00e1l es el mejor tipo de contenido para promocionar o publicar un anuncio. Si no est\u00e1s seguro de c\u00f3mo revisar tus m\u00e9tricas, permanece atento. Pr\u00f3ximamente publicaremos art\u00edculos sobre qu\u00e9 son las m\u00e9tricas de las redes sociales, cu\u00e1l es la mejor forma de revisarlas y c\u00f3mo aplicar los datos a tus campa\u00f1as.<\/li>\n<\/ul>\n<p><em>\u00bfCu\u00e1les son tus recomendaciones para utilizar las p\u00e1ginas de Facebook? \u00bfHay algo que no debas saber? H\u00e1znoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. Why? Well, there are nearly two billion reasons! Facebook\u2019s statistics show there are 1.94 billion active monthly users. Because that\u2019s a lot of people in one (virtual) space, Facebook is a must in today\u2019s business world. Here\u2019s [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,362],"tags":[291,360,187],"class_list":{"0":"post-15421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-social-media","10":"tag-facebook","11":"tag-facebook-business","12":"tag-marketing-strategies","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s be upfront about this: you no longer just want to be on Facebook\u2014you must be on it. 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