{"id":15465,"date":"2017-08-02T10:32:29","date_gmt":"2017-08-02T16:32:29","guid":{"rendered":"https:\/\/memberpress.com\/?p=14974"},"modified":"2025-08-20T19:01:48","modified_gmt":"2025-08-20T23:01:48","slug":"social-media-metrics-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/","title":{"rendered":"\u00bfQu\u00e9 son las m\u00e9tricas de los medios sociales?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Descubra en qu\u00e9 consisten estas mediciones y por qu\u00e9 son fundamentales para el \u00e9xito de su negocio en l\u00ednea.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\"Revisa las m\u00e9tricas de tus redes sociales\" es un consejo que ver\u00e1s una y otra vez como propietario de un negocio online. Y si eres nuevo o no est\u00e1s muy entusiasmado con el marketing en redes sociales, probablemente est\u00e9s diciendo: \"Vale. Estupendo. \u00bfQu\u00e9 es eso y por qu\u00e9 deber\u00eda importarme?\".<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aa17b2c6a00e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa17b2c6a00e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#Find_out_what_these_measurements_are_and_why_theyre_critical_to_the_success_of_your_online_business\" >Descubra en qu\u00e9 consisten estas mediciones y por qu\u00e9 son fundamentales para el \u00e9xito de su negocio en l\u00ednea.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Metrics\" >\u00bfQu\u00e9 son las m\u00e9tricas de los medios sociales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\" >\u00bfQu\u00e9 son los objetivos en las redes sociales (y por qu\u00e9 los necesitas)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#How_Do_You_Track_All_This\" >\u00bfC\u00f3mo se controla todo esto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/social-media-metrics-what-they-are-and-why-you-need-them\/#The_Takeaway\" >Para llevar<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Keep reading\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Metrics\"><\/span>\u00bfQu\u00e9 son las m\u00e9tricas de los medios sociales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las m\u00e9tricas de las redes sociales son los datos que recopilas y utilizas para medir el rendimiento de tus campa\u00f1as en las redes sociales. <\/strong>Estas m\u00e9tricas le ayudan a determinar si el tiempo que est\u00e1 dedicando al marketing en redes sociales est\u00e1 dando sus frutos en t\u00e9rminos de retorno de la inversi\u00f3n (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA.gif\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif\" alt=\"medir las m\u00e9tricas de las redes sociales con Cloudfire\" class=\"wp-image-36181\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-1024x560.gif 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-300x164.gif 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-768x420.gif 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-311x170.gif 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-840x460.gif 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-700x383.gif 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/08\/1_jifDWQrGgqiEJxlQZvgPXA-156x85.gif 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Herramienta de redes sociales Cloudfire<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Las m\u00e9tricas de tus redes sociales te dan una idea de c\u00f3mo ven los dem\u00e1s tu empresa y tus contenidos. Tambi\u00e9n le ofrecen una visi\u00f3n precisa de su inversi\u00f3n en esta plataforma de marketing en constante evoluci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recuerde que el objetivo del marketing en redes sociales es dar a conocer su marca, su empresa y su producto. Usted quiere que la gente vea sus tweets y publicaciones en Facebook y luego visite su sitio web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your social media metrics tell you whether you\u2019re accomplishing your goal of attracting people who turn into paying customers.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 tipos principales de m\u00e9tricas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Hay un mont\u00f3n de m\u00e9tricas diferentes que puedes utilizar para recopilar datos significativos, y algunas son realmente profundas. Pero nuestro prop\u00f3sito aqu\u00ed es presentarte qu\u00e9 son las m\u00e9tricas de redes sociales y por qu\u00e9 y c\u00f3mo deber\u00edas utilizarlas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\"><img decoding=\"async\" width=\"682\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg\" alt=\"iconos de redes sociales en la pantalla de un m\u00f3vil\" class=\"wp-image-36182\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618.jpg 682w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-226x170.jpg 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1298087618-156x117.jpg 156w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los siguientes <strong>tres m\u00e9tricas b\u00e1sicas <\/strong>medir el rendimiento de tus contenidos en las distintas plataformas de redes sociales. Aunque cada plataforma tiene sus propias m\u00e9tricas de redes sociales espec\u00edficas, dejaremos esos detalles para otro art\u00edculo. En este momento, veamos las m\u00e9tricas universales que debes tener en cuenta.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">1. Llegue a<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">El alcance se refiere al n\u00famero de personas que realmente ven tu contenido. Te ayuda a saber hasta d\u00f3nde llega tu contenido y cu\u00e1l es el alcance de tu audiencia.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2. Impresiones<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Total impressions is the number of times your content is displayed or presented to an audience. It\u2019s based on whether or not a person clicks on your content.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3. compromiso<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Of these three metrics, engagement is the most important. You can really think of engagement as the ultimate goal of your content. That\u2019s because a good engagement metric tells you that people are acting on your content. And that makes them more likely to venture over to your site, blog, or product page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para comprender mejor el compromiso, puede utilizar herramientas como un <a href=\"https:\/\/www.modash.io\/engagement-rate-calculator\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Calculadora de la tasa de participaci\u00f3n en Instagram<\/a> para saber c\u00f3mo interact\u00faa tu p\u00fablico con tus publicaciones. Calcular tu tasa de participaci\u00f3n en Instagram puede ayudarte a medir el \u00e9xito de tu estrategia en redes sociales, revelando si tu audiencia est\u00e1 conectando realmente con tu contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aunque el compromiso no puede producirse sin alcance e impresiones, es una calle de doble sentido.<\/strong> El algoritmo est\u00e1 ajustado para que una publicaci\u00f3n con un nivel de participaci\u00f3n significativo se muestre ante m\u00e1s p\u00fablico. Y eso significa m\u00e1s impresiones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Goals_and_Why_Do_You_Need_Them\"><\/span>\u00bfQu\u00e9 son los objetivos en las redes sociales (y por qu\u00e9 los necesitas)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de m\u00e9tricas, <strong>you need to know what you\u2019re tracking and why you\u2019re tracking it<\/strong>. Y hay que fijar objetivos en torno a eso <em>c\u00f3mo <\/em>y <em>por qu\u00e9<\/em>. Sus objetivos le ayudar\u00e1n a determinar si sus esfuerzos est\u00e1n funcionando al proporcionarle un est\u00e1ndar. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg\" alt=\"plan de acci\u00f3n y objetivos para 2022\" class=\"wp-image-36183\" style=\"width:680px;height:453px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1346088116-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para fijar un objetivo, preg\u00fantese qu\u00e9 es lo que espera conseguir con un post. <\/strong>For example, if you\u2019re aiming to increase engagement with your followers, your goal would be X number of shares, X number of comments, and X number of new followers.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a1f5f1baa6268ee8cd04870d1411b49d\" href=\"https:\/\/memberpress.com\/es\/blog\/best-strategies-social-media-marketing\/\"  target=\"_blank\" class=\"button button-blue center\">LEER u003eu003e Potencie su marketing con estas 5 estrategias de redes sociales<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Puedes medir cada objetivo en funci\u00f3n de factores como la tasa de crecimiento de la audiencia, que compara tu audiencia de un momento a otro. Tambi\u00e9n puedes promediar tu tasa de participaci\u00f3n, que compara la participaci\u00f3n en cada publicaci\u00f3n con el n\u00famero total de seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos mencionado, el objetivo final del marketing en redes sociales es <em>plomo <\/em>personas a su producto o servicio. <strong>Plomos<\/strong> (las personas que necesitan o est\u00e1n interesadas en su producto o servicio) proceden de diversos lugares. Uno de los m\u00e1s importantes son las redes sociales. (Otras v\u00edas pueden ser las ferias, las referencias o los anuncios).<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes potenciales son <strong>conversiones<\/strong>o personas que act\u00faan exactamente como usted espera. Sus clientes potenciales se suscriben a su lista de correo electr\u00f3nico o a una prueba, rellenan un formulario o compran un producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you find that you aren\u2019t reaching your goals, it\u2019s time to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">repasar las mejores pr\u00e1cticas en las redes sociales<\/a>. A continuaci\u00f3n, realice ajustes y vuelva a medir. Como todo el marketing, el de las redes sociales debe ser un trabajo continuo.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Track_All_This\"><\/span>\u00bfC\u00f3mo se controla todo esto?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora ya tienes una idea b\u00e1sica de lo que son las m\u00e9tricas de las redes sociales y por qu\u00e9 necesitas medirlas. <strong>He aqu\u00ed algunos consejos sobre <em>c\u00f3mo <\/em>para medirlos.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use each platform\u2019s built-in reporting (i.e., <a href=\"https:\/\/www.facebook.com\/business\/insights\/tools\/audience-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Informaci\u00f3n de Facebook<\/a> y <a href=\"https:\/\/analytics.twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">An\u00e1lisis de Twitter<\/a>).<\/li>\n\n\n\n<li>Utilice <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Analytics\">Google Analytics<\/a> para medir el tr\u00e1fico web procedente de sus redes sociales.<\/li>\n\n\n\n<li>Utiliza herramientas de gesti\u00f3n de redes sociales como Crowdfire, Hootsuite y Buffer. Estas herramientas ofrecen informes integrados que puedes consultar para evaluar el rendimiento de las publicaciones en cada plataforma.<\/li>\n\n\n\n<li>Consulte este completo <a href=\"http:\/\/keyhole.co\/blog\/list-of-the-top-25-social-media-analytics-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lista de las veinticinco mejores herramientas de medios sociales<\/a> para recopilar y medir sus datos anal\u00edticos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>Para llevar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to online business, social media marketing is a must-have. To make it work for your business, you\u2019ve got to keep track and keep improving. Setting goals, measuring, and making improvements is critical. And knowing what to measure is your first step toward success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 m\u00e1s quieres saber sobre las m\u00e9tricas de las redes sociales? \u00bfQu\u00e9 herramientas utilizas para medir las tuyas? \u00bfTienes alg\u00fan consejo para nuestros lectores? Comp\u00e1rtelos en los comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si le ha gustado este art\u00edculo, suscr\u00edbase a nuestro bolet\u00edn de noticias en el recuadro de la derecha.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what these measurements are and why they\u2019re critical to the success of your online business. \u201cReview your social media metrics!\u201d\u2013 it\u2019s one bit advice you\u2019ll see again and again as an online business owner. And if you\u2019re new or just not too enthused about social media marketing, you\u2019re probably saying, \u201cOkay. Great. What\u2019s 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