{"id":16043,"date":"2017-11-15T11:02:31","date_gmt":"2017-11-15T18:02:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16043"},"modified":"2024-09-18T13:58:50","modified_gmt":"2024-09-18T17:58:50","slug":"how-to-increase-traffic-to-your-website-using-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/","title":{"rendered":"C\u00f3mo aumentar el tr\u00e1fico de su sitio web mediante SEO"},"content":{"rendered":"<p>\u00bfObtendr\u00e1 m\u00e1s tr\u00e1fico en su sitio web porque tiene un sitio web impresionante con todos los elementos importantes de SEO o por sus propios esfuerzos en las redes sociales y otras campa\u00f1as de marketing?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2fb37f6e90f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fb37f6e90f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Two_Types_of_Traffic\" >Dos tipos de tr\u00e1fico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/#Using_SEO_to_Drive_Quality_Traffic\" >Utilizar el SEO para atraer tr\u00e1fico de calidad<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por un lado, necesitas SEO porque, bueno, Google. (Si no est\u00e1 seguro de lo que es SEO, eche un vistazo a nuestra <a href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">Correo electr\u00f3nico:<\/a> la primavera pasada). As\u00ed que hablemos de SEO. Para sacar partido de la SEO, tienes que cuidar varios detalles importantes. En primer lugar, debe ofrecer un producto \u00fanico y de primera calidad. A continuaci\u00f3n, aseg\u00farese de que su sitio web es atractivo y de que su contenido es excelente. Adem\u00e1s, eres una estrella de las redes sociales, participas activamente en las tres grandes plataformas (Facebook, Twitter y LinkedIn), te pones en contacto con personas influyentes y compartes contenidos ajenos. Por si fuera poco, escribes contenidos incre\u00edbles. Todo ello con el objetivo de atraer m\u00e1s tr\u00e1fico a tu sitio web.<\/p>\n\n\n\n<p>Entonces, \u00bfpor qu\u00e9 a veces parece que el tr\u00e1fico que se dirige a su sitio llega a paso de tortuga o que el tr\u00e1fico que llega no se queda mucho tiempo, no hace clic en ning\u00fan enlace ni se suscribe a sus incre\u00edbles regalos?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Two_Types_of_Traffic\"><\/span>Dos tipos de tr\u00e1fico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En t\u00e9rminos generales, hay dos maneras de que el tr\u00e1fico llegue a su sitio. Hay quienes llegan a su p\u00e1gina porque su sitio aparece en una b\u00fasqueda, pero estos buscadores pueden abandonarla r\u00e1pidamente si se dan cuenta de que su sitio no es exactamente lo que necesitan. Este tipo de tr\u00e1fico suele ser m\u00e1s numeroso que el otro, el de los visitantes objetivo, es decir, aquellos que han sido buscados espec\u00edficamente como posibles clientes del producto que usted ofrece.<\/p>\n\n\n\n<p>El primer tipo de tr\u00e1fico: cantidad. El segundo tipo: calidad. Aunque miles de personas visiten su sitio en un d\u00eda, las cifras no importar\u00e1n si los visitantes no hacen clic en sus enlaces, no se registran o no compran su producto. Pero si s\u00f3lo cien visitantes de calidad llegan a su sitio, lo m\u00e1s probable es que hagan una o todas estas cosas y, como m\u00ednimo, volver\u00e1n cuando vean que usted es exactamente lo que est\u00e1n buscando. El ROI del tr\u00e1fico de calidad supera con creces el ROI (si lo hay) del tr\u00e1fico de cantidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_SEO_to_Drive_Quality_Traffic\"><\/span>Utilizar el SEO para atraer tr\u00e1fico de calidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tal vez la mejor manera de determinar c\u00f3mo conseguir esos visitantes de alta calidad sea revisar las pr\u00e1cticas b\u00e1sicas de SEO y asegurarse de que est\u00e1n haciendo su trabajo.<\/p>\n\n\n\n<p><strong>Conozca sus palabras clave<\/strong><\/p>\n\n\n\n<p>Las palabras clave son las palabras que un usuario teclea cuando busca en Google. Por ejemplo, si una persona busca un lugar donde comprar un libro, probablemente teclee \"librer\u00eda\". Pero si busca un libro en concreto, puede que escriba el nombre de ese libro. Estas son las palabras clave que Google reconoce, y si usted es el propietario de una librer\u00eda y quiere que el motor de b\u00fasqueda encuentre su sitio, debe asegurarse de que su sitio contiene las palabras clave que probablemente utilizar\u00e1 un posible cliente.<\/p>\n\n\n\n<p>Otra consideraci\u00f3n a la hora de utilizar palabras clave es incluir palabras clave de cola larga, o frases que describan con mayor precisi\u00f3n lo que la persona est\u00e1 buscando. Utilizando el ejemplo de la librer\u00eda anterior, si una persona escribe \"librer\u00eda\", obtendr\u00e1 todo tipo de librer\u00edas, pero \u00bfy si busca libros antiguos? Una palabra clave de cola larga podr\u00eda ser \"librer\u00edas de segunda mano\". Utilizar esta palabra clave de cola larga es un ejemplo de segmentaci\u00f3n del p\u00fablico, porque el cliente ideal no busca novedades, sino libros antiguos, raros y de primera edici\u00f3n.<\/p>\n\n\n\n<p>\u00bfD\u00f3nde debe colocar estas palabras clave? En el t\u00edtulo y la cabecera de su sitio web, en las meta descripciones y en el texto de sus entradas. Esto es lo que dice a los motores de b\u00fasqueda lo que ofrece su sitio y que su sitio es relevante para la consulta de un buscador.<\/p>\n\n\n\n<p><strong>Otra vez el contenido<\/strong><\/p>\n\n\n\n<p>\u00bfQu\u00e9 es un sitio web sin grandes contenidos? Es un negocio sin un producto. Te digo que no es nada. El contenido es clave cuando intentas llegar no s\u00f3lo a m\u00e1s clientes, sino a un p\u00fablico que busca tu producto (\u00a1e incluso a aquellos que no se dan cuenta de que necesitan tu producto hasta que encuentran tu sitio!) No dejemos de lado las palabras clave. Puedes crear contenido basado en una palabra clave, pero si tienes contenido que ya est\u00e1 en tu sitio, necesitas determinar c\u00f3mo vas a hacer que coincida con las palabras clave. Puede hacerlo creando un mapa de palabras clave de contenido, como se ilustra a continuaci\u00f3n <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>\n\n\n\n<p>Adem\u00e1s, tenga en cuenta que las palabras clave de su p\u00e1gina de inicio deben dirigirse a un p\u00fablico m\u00e1s amplio que busque sus tipos de productos, pero, al igual que ocurre con los distintos productos y servicios que ofrece, las palabras clave de cada subp\u00e1gina ser\u00e1n m\u00e1s espec\u00edficas en funci\u00f3n de la caracter\u00edstica de esa p\u00e1gina.<\/p>\n\n\n\n<p>Y ahora pasemos al meollo de su contenido: naturalmente, debe ser relevante para lo que ofrece su empresa, pero tambi\u00e9n debe tener una extensi\u00f3n adecuada, actualizarse con regularidad y estar relacionado con las novedades y tendencias de su sector.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 extensi\u00f3n debe tener mi contenido?<\/strong><\/p>\n\n\n\n<p>Al igual que con el tr\u00e1fico que desea que llegue a su sitio web, en el \u00e1mbito de los contenidos prima la calidad sobre la cantidad. Cada tipo de contenido puede tener una longitud diferente: por ejemplo, una nota publicitaria es breve y concisa (pero impactante y completa), mientras que las entradas de blog y los art\u00edculos informativos deben ser m\u00e1s largos y ofrecer al lector una experiencia m\u00e1s profunda.<\/p>\n\n\n\n<p><em>(Tenemos un pr\u00f3ximo art\u00edculo que le ense\u00f1ar\u00e1 m\u00e1s sobre la longitud adecuada de los diferentes tipos de contenido, as\u00ed que vuelva pronto).<\/em><\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 debo publicar?<\/strong><\/p>\n\n\n\n<p>\u00a1Ideas para el contenido hay en todas partes! (Consulta nuestro blog para ver nuestros art\u00edculos sobre qu\u00e9 publicar.) Sin embargo, algo que es imprescindible para el SEO es que tu contenido sea nuevo. Contenido \"fresco\" significa que est\u00e1 actualizando su sitio y blog con nuevas entradas y art\u00edculos. No tiene que actualizar su sitio todo el tiempo, especialmente si la informaci\u00f3n que tiene en \u00e9l sigue siendo correcta, pero su blog es un productor de contenido en constante evoluci\u00f3n, al menos deber\u00eda serlo. Cuando publica en su blog con regularidad, los motores de b\u00fasqueda reconocen que su sitio est\u00e1 activo y se mantiene.<\/p>\n\n\n\n<p><strong>\u00bfDeber\u00eda enlazar?<\/strong><\/p>\n\n\n\n<p>S\u00ed. Cuando tengas contenido que se relacione o a\u00f1ada a otro contenido que ya tengas en tu sitio, enl\u00e1zalo para que tu tr\u00e1fico visite a\u00fan m\u00e1s \u00e1reas de tu (impresionante) sitio.<\/p>\n\n\n\n<p>En cambio, el backlinking es un poco m\u00e1s complicado. Un v\u00ednculo de retroceso es un \"voto de confianza\" en SEO fuera del sitio en el que un sitio enlaza con otro. En otras palabras, un backlink le dice a un motor de b\u00fasqueda que su sitio tiene contenido de calidad. La construcci\u00f3n de enlaces o la obtenci\u00f3n de enlaces es la forma de obtener un v\u00ednculo de retroceso, y eso se hace de varias maneras, incluyendo la construcci\u00f3n de relaciones con sitios relevantes para su industria o relacionados con sus productos y servicios.<\/p>\n\n\n\n<p><strong>\u00bfDeber\u00eda compartirlo?<\/strong><\/p>\n\n\n\n<p>Por supuesto. \u00bfRecuerdas que al principio de este post te pregunt\u00e1bamos si deber\u00edas concentrarte en reforzar los elementos SEO o en participar en las redes sociales para atraer tr\u00e1fico a tu sitio? S\u00ed y s\u00ed. Deber\u00edas hacer ambas cosas porque el tr\u00e1fico viene de todas direcciones. S\u00f3lo recuerde que m\u00e1s tr\u00e1fico no significa tanto como el tr\u00e1fico que realmente se detiene.<\/p>\n\n\n\n<p><em>\u00bfTienes alg\u00fan consejo para nuestros lectores sobre c\u00f3mo conseguir m\u00e1s tr\u00e1fico para sus sitios y blogs? Nos encantar\u00eda que los compartieras con nosotros. Los comentarios <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1est\u00e1 abajo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Will you get more website traffic because you have an awesome website with all the important SEO elements or because of your own efforts with targeted social media and other marketing campaigns? On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our post last spring.) [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimize your site for search engines and increase traffic. From keywords to backlinks, learn how SEO can drive quality traffic to your website.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"how to increase traffic to your website using seo,seo strategies for website traffic,boost website traffic with seo,increase website traffic seo,website traffic optimization\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Increase Traffic to Your Website Using SEO\" \/>\n\t\t<meta property=\"og:description\" content=\"Optimize your site for search engines and increase traffic. 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(If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website.<\/p>","content":[{"type":"text","data":"On the one hand, you need SEO because, well, Google. (If you\u2019re unsure of what SEO is, check out our <a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\">post<\/a> last spring.) So let\u2019s talk about SEO. In order to capitalize on SEO, you\u2019ve got to take care of several important details. First, you offer a unique, top-notch product. Next, you make sure your website is attractive, your content stellar. And then you\u2019re a social media rock star, actively participating on the big three platforms (Facebook, Twitter, LinkedIn), and you\u2019re reaching out to influencers and sharing other peoples\u2019 content. To top it off, you\u2019re writing incredible content. All of this is being done in an effort to drive more traffic to your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?<\/p>","content":[{"type":"text","data":"So why does it sometimes feel like the traffic heading to your site is coming at a snail\u2019s pace or that the traffic that does come doesn\u2019t stay long, click on any links, or opt-in with your awesome freebies?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Two Types of Traffic<\/h3>","content":"Dos tipos de tr\u00e1fico","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering.<\/p>","content":[{"type":"text","data":"Generally speaking, there are two ways traffic comes to your site. There are those who land on your page because your site shows up in a search, but these searchers may quickly leave if they realize your site isn\u2019t exactly what they need. This type of traffic is generally higher in number than the other type, which is targeted visitors\u2014those who\u2019ve been specifically sought out as would-be customers of the product you\u2019re offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic.<\/p>","content":[{"type":"text","data":"The first type of traffic: quantity. The second type: quality. Although thousands may visit your site in a day, the numbers won\u2019t matter if visitors don\u2019t click on&nbsp;your links, opt-in, or buy your product. But if only a hundred quality visitors come to your site, chances are they\u2019ll do one or all of these things\u2014and at the very least, they\u2019ll come back when they see you\u2019re exactly what they\u2019re looking for. The ROI on quality traffic far exceeds the ROI (if there is any) on quantity traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Using SEO to Drive Quality Traffic<\/h3>","content":"Utilizar el SEO para atraer tr\u00e1fico de calidad","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job.<\/p>","content":[{"type":"text","data":"Perhaps the best way to determine how to get those high-quality visitors is to review basic SEO practices and make sure they\u2019re doing their job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Know Your Keywords<\/strong><\/p>","content":[{"type":"text","data":"<strong>Know Your Keywords<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use.<\/p>","content":[{"type":"text","data":"Keywords are the words a user types in when Googling. For example, if a person is looking for a place to buy a&nbsp;book, they\u2019ll probably type in \u201cbookstore.\u201d But if they\u2019re looking for a specific book, they may type in the name of that book. These are the keywords Google recognizes, and if you\u2019re the bookstore owner and want the search engine to find your site, you need to make sure your site has the keywords a prospective customer is likely to use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books.<\/p>","content":[{"type":"text","data":"Another consideration when using keywords is to include long-tail keywords, or phrases that more accurately describe what the person is searching for. Using the bookstore example above, if a searcher types in just \u201cbookstore,\u201d they\u2019ll get all kinds of bookstores, but what if they\u2019re looking for vintage books? A long-tail keyword could be \u201csecondhand bookstores.\u201d Using this long-tail keyword is an example of targeting your audience, because your ideal customer isn\u2019t looking for new releases but rare, first-edition, old books."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query.<\/p>","content":[{"type":"text","data":"So where do you put these keywords? In your website title and header, meta descriptions, and in the copy of your posts. This is what tells the search engines what your site offers and that your site is relevant to a searcher\u2019s query."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>That Content Bit Again<\/strong><\/p>","content":[{"type":"text","data":"<strong>That Content Bit Again<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>.<\/p>","content":[{"type":"text","data":"What\u2019s a website without great content? It\u2019s a business without a product. It\u2019s nothing, I tell you! Content is key when you\u2019re trying to reach not only more customers but an audience looking for your product (and even those who don\u2019t realize they need your product until they find your site!). Let\u2019s not leave keywords behind just yet. You can create content based on a keyword, but if you have content that\u2019s already on your site, you need to determine how you\u2019re going to make it match the keywords. You can do that by creating a content keyword map, as illustrated by <a href=\"https:\/\/moz.com\/blog\/build-content-keyword-map-for-seo-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Moz<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature.<\/p>","content":[{"type":"text","data":"Also, be aware that your homepage keywords should be targeted to a broader audience that is looking for your types of products, but, as with the various products and services you offer, each subpage\u2019s keywords will get more specific based on that page\u2019s feature."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry.<\/p>","content":[{"type":"text","data":"And now to the meat of your content: naturally, it should be relevant to what your company offers, but it also needs to be appropriate in length, updated regularly, and pertinent to what\u2019s new and trending in your industry."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>So Just How Long Should My Content Be?<\/strong><\/p>","content":[{"type":"text","data":"<strong>So Just How Long Should My Content Be?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience.<\/p>","content":[{"type":"text","data":"As with the traffic you want coming to your site, it\u2019s quality over quantity here in the content arena. Different kinds of content may be suitable to different lengths\u2014for example, a blurb is short and sweet (but impactful and comprehensive), while blog posts and informational articles should be longer and offer the reader a more in-depth experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em><\/p>","content":[{"type":"text","data":"<em>(We have an upcoming article that will teach you more about the appropriate length of different types of content, so check back soon!)<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>What Should I Post?<\/strong><\/p>","content":[{"type":"text","data":"<strong>What Should I Post?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained.<\/p>","content":[{"type":"text","data":"Ideas for content are everywhere! (Check our blog for our articles on what to post.) However, one thing that\u2019s a must for SEO is that your content is new. \u201cFresh\u201d content means you\u2019re updating your site and blog with new posts and articles. You don\u2019t have to update your site all the time, especially if the information you have on it is still accurate, but your blog is an ever-evolving content producer\u2014at least it should be. When you post on your blog on a regular basis, search engines recognize that your site is active and maintained."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Linking?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Linking?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site.<\/p>","content":[{"type":"text","data":"Yes! When you have content that relates to or adds to other content you already have on your site, link it so your traffic visits even more areas of your (awesome) site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services.<\/p>","content":[{"type":"text","data":"Backlinking, on the other hand, is a bit more involved. A backlink is a \u201cvote of confidence\u201d in off-site SEO where one site links to another. In other words, a backlink tells a search engine your site has quality content. Link building or link earning is how you gain a backlink, and that is done in a variety of ways, including building relationships with sites relevant to your industry or related to your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Should I Be Sharing?<\/strong><\/p>","content":[{"type":"text","data":"<strong>Should I Be Sharing?<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops.<\/p>","content":[{"type":"text","data":"Absolutely! Remember at the beginning of this post how we asked whether you should be concentrating on beefing up those SEO elements or being involved on social media to get traffic to your site? Yes and yes. You should be doing both because traffic comes from all directions. Just remember that more traffic doesn\u2019t mean as much as traffic that actually stops."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em><\/p>","content":[{"type":"text","data":"<em>Got any tips for our readers on how to get more traffic to their sites and blogs? We\u2019d love for you to share them with us. The comments box is below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16043"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/16063"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}