{"id":16085,"date":"2017-11-29T09:53:11","date_gmt":"2017-11-29T16:53:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16085"},"modified":"2018-04-06T22:07:38","modified_gmt":"2018-04-07T04:07:38","slug":"the-whys-and-whats-of-live-streaming-on-social-media","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/","title":{"rendered":"Los porqu\u00e9s de la retransmisi\u00f3n en directo en las redes sociales"},"content":{"rendered":"<p>Si ha evitado salir en directo en las redes sociales, estamos aqu\u00ed para mostrarle que puede que no sea tan aterrador como cree. \u00bfO quiz\u00e1s la raz\u00f3n por la que te mantienes alejado es porque crees que se trata de una moda pasajera? Tambi\u00e9n te daremos nuestra opini\u00f3n al respecto.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0d43f9d7822\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0d43f9d7822\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Why_Live_Video\" >\u00bfPor qu\u00e9 v\u00eddeo en directo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#What_to_Live_Stream\" >Qu\u00e9 transmitir en directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Where_to_Live_Stream\" >D\u00f3nde retransmitir en directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/#Best_Tips_for_Live_Streaming\" >Los mejores consejos para la retransmisi\u00f3n en directo<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Why_Live_Video\"><\/span>\u00bfPor qu\u00e9 v\u00eddeo en directo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En primer lugar, vamos a hablar de por qu\u00e9 la retransmisi\u00f3n en directo est\u00e1 de moda y por qu\u00e9 no creemos que vaya a pasar de moda a corto plazo. A principios de a\u00f1o, hicimos una (bien documentada) <a href=\"https:\/\/memberpress.com\/es\/what-you-can-expect-with-social-media-in-2017\/\" target=\"_blank\" rel=\"noopener\">predicci\u00f3n<\/a>: \"Los v\u00eddeos en directo son lo m\u00e1s. Publicar en directo da a los usuarios la sensaci\u00f3n de estar en el momento y de vivir una experiencia vicaria\". Y a eso nos atenemos, y a\u00f1adimos un poco m\u00e1s.<\/p>\n<p>El v\u00eddeo en directo ofrece a los espectadores y consumidores de contenidos algo que ninguna otra forma de contenido puede ofrecer: resultados inmediatos. La gente no s\u00f3lo puede participar indirectamente en lo que usted hace o presenta, sino que sus espectadores pueden interactuar entre s\u00ed, creando un sentimiento de comunidad y, por supuesto, interactuar con usted. La ventaja para usted es que puede ver inmediatamente cu\u00e1ntos espectadores lo est\u00e1n viendo y si est\u00e1n comentando, lo que le da informaci\u00f3n instant\u00e1nea sobre la recepci\u00f3n de su mensaje.<\/p>\n<p>Adem\u00e1s de crear un sentimiento de comunidad con los espectadores, tambi\u00e9n estar\u00e1s creando una conexi\u00f3n m\u00e1s personal contigo. Si retransmites en directo v\u00eddeos de presentaci\u00f3n del equipo y lanzamientos de productos, estar\u00e1s permitiendo que tus seguidores conozcan qui\u00e9n est\u00e1 detr\u00e1s de la pantalla y que sean los primeros en ver productos nuevos o exclusivos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Live_Stream\"><\/span>Qu\u00e9 transmitir en directo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entonces, \u00bfcu\u00e1les son los mejores usos de su tiempo de retransmisi\u00f3n en directo? Evidentemente, no conviene retransmitir en directo todas las horas del d\u00eda ni compartir informaci\u00f3n banal (o informaci\u00f3n que, en realidad, es mejor transmitir por escrito). Pero los expertos en redes sociales coinciden en que los siguientes tipos de informaci\u00f3n son los que m\u00e1s atraen a los espectadores de contenidos en directo (sin ning\u00fan orden en particular).<\/p>\n<ul>\n<li><strong>Lanzamiento de productos<\/strong>: \u00bfVa a lanzar un nuevo producto o servicio? \u00bfPor qu\u00e9 no presentarlo en directo?<\/li>\n<li><strong>Preguntas y respuestas o AMA<\/strong> (preg\u00fantame lo que quieras): P\u00f3ngase en contacto personal con sus espectadores y perm\u00edtales que le hagan preguntas sobre usted, su empresa o sus productos.<\/li>\n<li><strong>Conozca al equipo y otras entrevistas<\/strong>: Presente a los miembros de su trabajador equipo para que los espectadores puedan ver qui\u00e9n proporciona los incre\u00edbles servicios y productos por los que acuden a usted. Otra opci\u00f3n es pedir a los clientes que ofrezcan testimonios o entrevistas en directo sobre c\u00f3mo les ayudan sus productos o servicios.<\/li>\n<li><strong>Especiales<\/strong>: Regalos, anuncios, descuentos, apariciones... \u00a1Nada atrae m\u00e1s a la gente que un producto de edici\u00f3n limitada, \u00fanico o gratuito! Haga un directo para anunciar un concurso de productos o servicios o para anunciar los ganadores de un sorteo reciente. Permita un cierto periodo de entrada gratuita a su sitio de afiliaci\u00f3n si los espectadores comentan que lo est\u00e1n viendo ahora, etc.<\/li>\n<li><strong>Entre bastidores<\/strong>: Ofrezca a los espectadores un vistazo a la vida cotidiana de su empresa. Qu\u00e9 mejor manera de atraer a los espectadores que darles una visi\u00f3n exclusiva entre bastidores de lo que usted y su equipo hacen para crear productos tan magn\u00edficos. Mu\u00e9streles c\u00f3mo dise\u00f1a y produce los productos que les encantan.<\/li>\n<li><strong>En directo desde el acto<\/strong>: Si vas a hacer una presentaci\u00f3n en un seminario, una formaci\u00f3n o una feria, \u00bfpor qu\u00e9 no hacer que tus seguidores se sientan parte de la acci\u00f3n, sobre todo si no pueden asistir en persona? Y no tiene por qu\u00e9 ser durante la presentaci\u00f3n. Puedes hacerlo en directo mientras caminas entre la multitud o mientras los miembros de tu equipo se re\u00fanen con los clientes. No se limite a contarles su historia, mu\u00e9stresela.<\/li>\n<li><strong>Desaf\u00edos<\/strong>: Haga que los clientes participen compitiendo con usted (\u00a1o contra usted!) en un reto que anuncie en directo. H\u00e1blales del reto y haz un seguimiento con informes de estado en directo.<\/li>\n<li><strong>Demostraciones\/tutoriales de productos<\/strong>: Deje que sus clientes vean c\u00f3mo lo utiliza usted, el dise\u00f1ador, creador o fabricante del producto. Ofr\u00e9zcales tutoriales sobre un producto nuevo para que se pongan al d\u00eda o aprendan trucos especiales del oficio.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Where_to_Live_Stream\"><\/span>D\u00f3nde retransmitir en directo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entonces, \u00bfd\u00f3nde hacer toda esta transmisi\u00f3n en directo? En tus redes sociales, por supuesto. \u00c9stas son algunas de las m\u00e1s populares:<\/p>\n<ul>\n<li><a href=\"https:\/\/live.fb.com\/about\/\" target=\"_blank\" rel=\"noopener\">Facebook en directo<\/a>: La mayor plataforma de redes sociales permite a los usuarios de perfiles y p\u00e1ginas emitir en directo. Cuando termina el v\u00eddeo en directo, se publica en la p\u00e1gina o el perfil para que los seguidores que se perdieron la emisi\u00f3n en directo puedan verlo m\u00e1s tarde. Los seguidores pueden suscribirse a tu perfil o p\u00e1gina para recibir una notificaci\u00f3n cuando emitas en directo. Adem\u00e1s, un seguidor puede recibir una notificaci\u00f3n que le avise cuando vayas a retransmitir en directo.<\/li>\n<li><a href=\"http:\/\/blog.instagram.com\/post\/153474421572\/161121-launches\" target=\"_blank\" rel=\"noopener\">Instagram en directo<\/a>: Hace aproximadamente un a\u00f1o, Instagram anunci\u00f3 la posibilidad de retransmitir en directo a trav\u00e9s de su funci\u00f3n Stories. En tu cuenta de Instagram, solo tienes que ir a tu perfil, deslizar el dedo hacia la derecha, abrir la c\u00e1mara y empezar a emitir. Los seguidores recibir\u00e1n una notificaci\u00f3n cuando empieces un v\u00eddeo en directo, y tu foto de perfil en la barra de Stories mostrar\u00e1 \"en directo.\"<\/li>\n<li><a href=\"https:\/\/support.google.com\/youtube\/answer\/2474026?hl=en&ref_topic=6136989\" target=\"_blank\" rel=\"noopener\">YouTube en directo<\/a>: El lugar de los v\u00eddeos tambi\u00e9n tiene sitio para la retransmisi\u00f3n en directo. Si tienes un canal en YouTube, puedes retransmitir en directo. Echa un vistazo a <a href=\"https:\/\/support.google.com\/youtube\/topic\/2853712?hl=en&ref_topic=4355169\" target=\"_blank\" rel=\"noopener\">Preguntas frecuentes<\/a> para obtener los mejores y m\u00e1s actualizados consejos sobre la retransmisi\u00f3n en directo del sitio web m\u00e1s popular del mundo para v\u00eddeos.<\/li>\n<li><a href=\"https:\/\/www.periscope.tv\/about\" target=\"_blank\" rel=\"noopener\">Periscopio<\/a> (propiedad de Twitter): Esta aplicaci\u00f3n de v\u00eddeo en directo fue adquirida por Twitter antes incluso de su lanzamiento en 2015 y se cre\u00f3 precisamente sobre la base de que ver el mundo a trav\u00e9s de la visi\u00f3n de otra persona conecta a la gente de una forma que nada m\u00e1s puede hacerlo.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Best_Tips_for_Live_Streaming\"><\/span>Los mejores consejos para la retransmisi\u00f3n en directo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfListo para salir en directo? Veamos algunos consejos b\u00e1sicos para que tanto t\u00fa como tus seguidores teng\u00e1is la mejor experiencia posible en directo.<\/p>\n<ol>\n<li>Publica actualizaciones de estado sobre cu\u00e1ndo y d\u00f3nde lo vas a retransmitir en directo. Quieres que te vean tantos seguidores como sea posible, as\u00ed que inv\u00edtales a que se re\u00fanan contigo aqu\u00ed en dicha plataforma a una hora determinada para que est\u00e9n al tanto del impresionante anuncio que vas a hacer.<\/li>\n<li>Aseg\u00farate de tener una buena conexi\u00f3n. Aunque ir en directo mientras haces senderismo por el Everest suene genial, si no tienes una buena conexi\u00f3n y nadie puede verte ni o\u00edrte, puede que se sientan tan frustrados por la conexi\u00f3n entrecortada que se marchen.<\/li>\n<li>Prep\u00e1rese. Aunque actuar en directo parezca espont\u00e1neo, no te dejes llevar por la euforia. Ten al menos una idea de lo que vas a contar o presentar y, si est\u00e1s muy nervioso, prepara un gui\u00f3n.<\/li>\n<li>Interact\u00faa. Una vez en directo, f\u00edjate en la gente a la que le gusta tu mensaje y lo comenta. Reconoce sus esfuerzos por estar ah\u00ed para animarles a volver.<\/li>\n<li>Retransmite durante m\u00e1s de uno o dos minutos. En Facebook, puedes estar en directo hasta noventa minutos. Aunque no est\u00e9s preparado para ello, hazlo durante el tiempo suficiente para que tus seguidores puedan ver el v\u00eddeo, e incluso durante m\u00e1s tiempo para que tengan tiempo de compartirlo con sus amigos.<\/li>\n<li>En alg\u00fan momento de la emisi\u00f3n, invita a tus seguidores a suscribirse a tu canal en directo para que les avises de la pr\u00f3xima vez que est\u00e9s en directo.<\/li>\n<li>No te limites a terminar la emisi\u00f3n: diles \"Adi\u00f3s\", \"Hasta luego\" o \"Hasta la pr\u00f3xima\". No querr\u00e1s que la pantalla de tus seguidores se quede en negro y se pregunten si volver\u00e1s.<\/li>\n<li>No temas equivocarte, tropezar con tus palabras o incluso tropezarte. Sabemos que no quieres que eso ocurra, pero recuerda que ir en directo es ofrecer a tus seguidores una conexi\u00f3n m\u00e1s humana. Todos cometemos errores, tropezamos y nos caemos. Lev\u00e1ntate y sigue adelante.<\/li>\n<\/ol>\n<p><em>\u00bfYa se ha puesto en marcha? \u00bfTienes alg\u00fan truco o consejo para nuestros lectores? \u00a1Queremos que nos lo cuentes! Ya sabes d\u00f3nde ir (comentario <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> m\u00e1s abajo).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-16085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. Or perhaps the reason you\u2019re staying away is because you think it\u2019s a passing fad? Well, you\u2019ll get our two cents on that, too. Why Live Video? First, let\u2019s discuss why\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Whys and Whats of Live Streaming on Social Media\" \/>\n\t\t<meta property=\"og:description\" content=\"If you\u2019ve shied away from going live on social media, we\u2019re here to show you it may not be as scary as you think. 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