{"id":16116,"date":"2017-12-13T10:11:22","date_gmt":"2017-12-13T17:11:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=16116"},"modified":"2018-04-06T22:06:47","modified_gmt":"2018-04-07T04:06:47","slug":"tools-for-measuring-social-media-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/tools-for-measuring-social-media-analytics\/","title":{"rendered":"Herramientas para medir la anal\u00edtica de las redes sociales"},"content":{"rendered":"<p>Este a\u00f1o hemos hablado de la importancia de medir las m\u00e9tricas de las redes sociales de tu empresa y calcular el ROI. Tambi\u00e9n hemos mencionado brevemente que existen herramientas que puedes utilizar para aliviar la \"carga\" de realizar los an\u00e1lisis. Hoy vamos a echar un vistazo m\u00e1s de cerca a algunas de estas herramientas para que est\u00e9s bien informado a la hora de completar esas revisiones e informes tan importantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d93efa1c7ca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d93efa1c7ca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/tools-for-measuring-social-media-analytics\/#The_Big_Tools\" >Las grandes herramientas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/tools-for-measuring-social-media-analytics\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/tools-for-measuring-social-media-analytics\/#Use_Your_Platform-Based_Analytics_Reports\" >Utilice sus informes anal\u00edticos basados en plataformas<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Big_Tools\"><\/span>Las grandes herramientas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entre las herramientas de gesti\u00f3n de redes sociales m\u00e1s populares est\u00e1n Hootsuite, Buffer y Edgar. Las tres te permiten reunir tus canales de redes sociales en un solo panel para que puedas revisar tus feeds en un solo lugar. Tambi\u00e9n puedes programar publicaciones en todas tus plataformas, y la herramienta de gesti\u00f3n publica tus contenidos a las horas programadas. Y cada una de estas herramientas tiene sus propios an\u00e1lisis integrados para ayudarte a medir las m\u00e9tricas y el retorno de la inversi\u00f3n.<\/p>\n<p><strong>Hootsuite<\/strong><\/p>\n<p>Como ya se ha dicho, <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> te permite gestionar todas tus actividades en las redes sociales desde un \u00fanico panel. Aunque puedes hacer mucho con la versi\u00f3n gratuita de Hootsuite, que permite conectar un usuario y hasta tres plataformas en el panel, si quieres m\u00e1s, tendr\u00e1s que desembolsar unos cuantos euros. Los planes de pago, que cuestan a partir de $19 al mes, ofrecen una funci\u00f3n de gesti\u00f3n de equipos, muy \u00fatil si no eres el \u00fanico de tu empresa que gestiona las redes sociales. Tambi\u00e9n puedes conectar m\u00e1s plataformas y, adem\u00e1s, varios perfiles. Por ejemplo, si tienes m\u00e1s de una p\u00e1gina de Facebook, puedes gestionarlas todas con una cuenta de pago de Hootsuite.<\/p>\n<p>Puedes conectar Hootsuite a:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook (incluidas p\u00e1ginas y grupos)<\/li>\n<li>Google+<\/li>\n<li>LinkedIn (perfiles y empresas)<\/li>\n<li>Instagram<\/li>\n<li>YouTube<\/li>\n<li>Blogs de WordPress<\/li>\n<\/ul>\n<p>\u00bfQu\u00e9 te parece utilizar Hootsuite para medir las m\u00e9tricas y el ROI? En este caso, tambi\u00e9n lo tienes cubierto. En la versi\u00f3n gratuita, encontrar\u00e1s an\u00e1lisis b\u00e1sicos que rastrean el crecimiento de seguidores y te dan una idea de qu\u00e9 contenido resuena mejor con tu audiencia. Sin embargo, si te pasas a un plan de pago, los informes y las herramientas de an\u00e1lisis son a\u00fan mejores.<\/p>\n<p>Estas son algunas de las funciones anal\u00edticas que obtienes con un plan de pago:<\/p>\n<ul>\n<li>resultados en tiempo real<\/li>\n<li>seguimiento de campa\u00f1as<\/li>\n<li>informaci\u00f3n sobre las tendencias actuales de las redes sociales<\/li>\n<li>capacidad para medir las m\u00e9tricas de su equipo y supervisar su rendimiento<\/li>\n<li>seguimiento del crecimiento de seguidores<\/li>\n<li>acceso para crear y compartir informes<\/li>\n<\/ul>\n<p>Hootsuite tiene incluso <a href=\"https:\/\/hootsuite.com\/pages\/analytics\" target=\"_blank\" rel=\"noopener\">gu\u00edas gratuitas<\/a> sobre c\u00f3mo utilizar y aprovechar al m\u00e1ximo todas las funciones de an\u00e1lisis que ofrecen. Adem\u00e1s, deber\u00edas familiarizarte con el sistema de puntos de Hootsuite, que se utiliza para permitir a los usuarios crear y personalizar informes de an\u00e1lisis. Dado que este sistema de puntos es un poco complicado de entender y no podemos profundizar en \u00e9l en este art\u00edculo, te recomendamos que consultes la p\u00e1gina de Hootsuite <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hootsuite-points-for-social-media-analytics-reports\/\" target=\"_blank\" rel=\"noopener\">gu\u00edas<\/a> por utilizarlo.<\/p>\n<p><strong>Tamp\u00f3n<\/strong><\/p>\n<p>A continuaci\u00f3n: <a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Tamp\u00f3n<\/a>. Esta app es una plataforma de publicaci\u00f3n de contenidos que te permite conectar tus plataformas de redes sociales y programar y publicar posts. Los planes de Buffer se dividen en individuales y de equipo. Actualmente, s\u00f3lo los planes de equipo ofrecen an\u00e1lisis sociales. La versi\u00f3n gratuita est\u00e1 dise\u00f1ada para un uso diario individual y permite al usuario conectar un perfil por plataforma (un perfil de Facebook, un perfil de Twitter, un perfil de Instagram, etc.), pero un plan individual no est\u00e1 limitado a s\u00f3lo tres canales de redes sociales, como ocurre con Hootsuite.<\/p>\n<p>Buffer es capaz de conectarse a:<\/p>\n<ul>\n<li>Twitter<\/li>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Google+<\/li>\n<li>Instagram<\/li>\n<li>Pinterest (pero s\u00f3lo en los planes individual de pago y por equipos de pago)<\/li>\n<\/ul>\n<p>Al igual que Hootsuite, los planes para empresas y equipos de Buffer permiten que varios usuarios gestionen las redes sociales. Los planes de equipo tambi\u00e9n ofrecen herramientas de an\u00e1lisis e informes que ayudan a las empresas a ver el rendimiento de sus contenidos y a seguir y comparar sus m\u00e9tricas. Quiz\u00e1s la mayor diferencia entre los an\u00e1lisis de Hootsuite y Buffer es que Hootsuite ofrece informaci\u00f3n sobre todas las m\u00e9tricas de tus plataformas de redes sociales, mientras que Buffer te muestra el rendimiento de tu contenido. Puedes hacer un seguimiento de las publicaciones que obtienen m\u00e1s me gusta, retweets, comparticiones e interacciones, lo que te ayuda a perfeccionar tus estrategias de publicaci\u00f3n. Pero Buffer es mucho m\u00e1s que eso, porque a fecha de este post, parece que la gente de Buffer est\u00e1 tramando algo, y se llama <a href=\"https:\/\/buffer.com\/analyze\" target=\"_blank\" rel=\"noopener\">Tamp\u00f3n Analizar<\/a>un nuevo producto centrado en el an\u00e1lisis.<\/p>\n<p><strong>Edgar<\/strong><\/p>\n<p>Por \u00faltimo, hablemos del reci\u00e9n llegado a la gesti\u00f3n de las redes sociales.<a href=\"https:\/\/meetedgar.com\" target=\"_blank\" rel=\"noopener\">Edgar<\/a>. El reclamo de esta aplicaci\u00f3n es que \"rescata\" o recicla el contenido que has publicado en el pasado y lo programa para ser compartido de nuevo, lo que ayuda a que tu gran contenido sea visto por m\u00e1s espectadores. Puedes crear una biblioteca llena de contenido, programarlo y la aplicaci\u00f3n lo reprograma cuando todo lo que hay en tu biblioteca se ha utilizado. Edgar puede conectarse a Twitter, Facebook y LinkedIn. Y puedes conectar hasta veinticinco de tus perfiles personales y profesionales en la misma cuenta de Edgar. No hay planes gratuitos con Edgar, pero tampoco hay que decidir qu\u00e9 paquete te parece mejor. Edgar cuesta $49 al mes. Y punto.<\/p>\n<p>Dado que Edgar es relativamente nuevo, las herramientas anal\u00edticas son limitadas y, seg\u00fan el equipo de Edgar <a href=\"https:\/\/meetedgar.com\/blog\/inside-look-edgars-analytics\/\" target=\"_blank\" rel=\"noopener\">entrada del blog<\/a>todav\u00eda est\u00e1n en fase de pruebas beta. Pero lo que tienen es bastante \u00fatil. En tu cuenta de Edgar, solo tienes que hacer clic en la pesta\u00f1a Estad\u00edsticas para revisar los datos y conocer el rendimiento de cada contenido en cada plataforma viendo r\u00e1pidamente los me gusta, los comentarios y las comparticiones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfPor qu\u00e9 no hemos incluido <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> en la secci\u00f3n de \"los grandes\"? Bueno, eso es porque Google Analytics est\u00e1 en una clase propia. Google Analytics no es una herramienta de programaci\u00f3n o publicaci\u00f3n, es s\u00f3lo, bueno, an\u00e1lisis. Y no es s\u00f3lo para tus canales de redes sociales. Tambi\u00e9n funciona para blogs y sitios web, mostr\u00e1ndote de d\u00f3nde viene tu tr\u00e1fico, cu\u00e1ntos visitantes recibes, qu\u00e9 p\u00e1ginas son las m\u00e1s populares y qu\u00e9 llev\u00f3 a tus clientes a tu sitio en primer lugar, incluyendo si vinieron de las redes sociales. No s\u00f3lo le ayuda a analizar su sitio web, sino que tambi\u00e9n le ofrece informaci\u00f3n sobre sus esfuerzos de marketing y SEO. Y, s\u00ed, \u00a1habr\u00e1 un pr\u00f3ximo post sobre ello! Pero por ahora, que sepas que est\u00e1 ah\u00ed y esperando a que la utilices. (Si ya lo est\u00e1s utilizando, \u00bfpor qu\u00e9 no nos dejas un comentario a continuaci\u00f3n para que podamos conocer tu punto de vista?)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Your_Platform-Based_Analytics_Reports\"><\/span>Utilice sus informes anal\u00edticos basados en plataformas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cada una de las plataformas de redes sociales que utilizas tiene an\u00e1lisis integrados que puedes (y probablemente deber\u00edas) revisar. Es decir, cada plataforma conoce mejor su negocio y ofrece los datos m\u00e1s precisos. Puede utilizarlos en comparaci\u00f3n con los an\u00e1lisis que obtiene de su herramienta de terceros, o puede utilizarlos por s\u00ed solos. La ventaja de utilizar una herramienta de terceros es la misma por la que utilizar\u00edas la herramienta de terceros para programar el contenido en primer lugar: \u00a1conveniencia!<\/p>\n<p><em>Ahora es el momento de enviarte a recopilar datos que te convertir\u00e1n en una estrella de las redes sociales. Permanece atento a un pr\u00f3ximo post sobre los mejores consejos para utilizar informes anal\u00edticos basados en plataformas. Nos encantar\u00eda que compartieras tus consejos o experiencias sobre el uso de herramientas e informes para medir tus m\u00e9tricas y revisar tus an\u00e1lisis. Cu\u00e9ntanoslo en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,362],"tags":[],"class_list":{"0":"post-16116","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-social-media","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. We\u2019ve also briefly mentioned that there are tools you can use to ease the, uh, \u201cburden\u201d of crunching the analytics. Today we\u2019re going to take a closer look at a few of these tools so you\u2019ll be in\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/tools-for-measuring-social-media-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tools for Measuring Social Media Analytics\" \/>\n\t\t<meta property=\"og:description\" content=\"This year we\u2019ve talked about the importance of measuring your company\u2019s social media metrics and calculating ROI. 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