{"id":16124,"date":"2017-12-20T09:49:37","date_gmt":"2017-12-20T16:49:37","guid":{"rendered":"https:\/\/memberpress.com\/?p=16124"},"modified":"2017-12-20T09:49:37","modified_gmt":"2017-12-20T16:49:37","slug":"validate-your-membership-site-idea","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/","title":{"rendered":"How to Validate Your Membership Site Idea Before You Get Started"},"content":{"rendered":"<p>Ready to start a membership site? Great\u2014but remember to do your homework! Validating your membership-site idea before you launch is a smart practice. This guide is designed to help you do just that, so you can know whether there\u2019s a demand for your project.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69aed89489ed6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69aed89489ed6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Why_Validate_Your_Membership_Idea_Before_Getting_Started\" >Why Validate Your Membership Idea Before Getting Started?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Why_Wait\" >Why Wait?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Save_Yourself_Some_Heartbreak\" >Save Yourself Some Heartbreak<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Is_There_Any_Competition\" >Is There Any Competition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Does_Your_Ideal_Member_Exist\" >Does Your Ideal Member Exist?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Talk_to_Your_Target_Audience\" >Talk to Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Run_a_Pre-Launch_Offer\" >Run a Pre-Launch Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Create_a_Minimum_Viable_Product\" >Create a Minimum Viable Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/validate-your-membership-site-idea\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>It can be tempting to run with a great idea and launch a project, service, or membership site without doing market research. After all, creating is the fun part, while worrying about promotion, attracting customers, and generating sales\u2014well, not so much.<\/p>\n<p>However, rather than taking a build-it-and-they-will-come approach, you can save yourself a lot of time, effort, money, and potential disappointment by following these steps on how to validate your membership-site idea before you get too carried away.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Validate_Your_Membership_Idea_Before_Getting_Started\"><\/span>Why Validate Your Membership Idea Before Getting Started?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16126\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research.jpg\" alt=\"Idea Research \" width=\"1480\" height=\"987\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Research-600x400.jpg 600w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>With the right tools, such as WordPress and an\u00a0<a href=\"https:\/\/memberpress.com\/about\/\">all-in-one membership plugin<\/a>, the process of setting up a membership website is relatively straightforward, so why not spend a little time doing market research and idea validation? It\u2019s well worth it in the long run.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Wait\"><\/span>Why Wait?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Investing a little time now can save you a lot of wasted effort down the road.<\/p>\n<p>Creating a successful membership site isn\u2019t just about building a platform for your project. It also involves demonstrating that your membership site is a sound investment for your target audience, creating content they are willing to continue to pay to access, marketing,\u00a0<a href=\"https:\/\/memberpress.com\/the-benefits-of-adding-live-chat-to-your-membership-site\/\">communicating with your prospects<\/a>, and responding to queries.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Save_Yourself_Some_Heartbreak\"><\/span>Save Yourself Some Heartbreak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the above becomes a lot more difficult and time-consuming if there\u2019s no demand for your membership-site idea. At worst, all the time, money, and effort you\u2019ve put into creating and promoting your membership site is wasted; at best, you\u2019ll have to work hard on redirecting your project to the right audience.<\/p>\n<p>For many, creating a membership site is a passion project with the potential to become a lucrative side hustle. But don\u2019t let passion cloud your reason. Instead, save yourself some heartbreak and follow these tips on how to validate your membership site idea before you get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_There_Any_Competition\"><\/span>Is There Any Competition?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in validating your membership idea is to research the competition. A quick Google search will tell you who you\u2019re competing with.<\/p>\n<p>Contrary to what some may think, lots of competition isn\u2019t a bad thing. If others are having success with \u201cyour\u201d idea, it means people are willing to spend money on it. So maybe you can earn yourself a slice of that pie.<\/p>\n<p>If there are similar products out there, be sure to take a close look at what they\u2019re offering. Sign up or make a purchase if you have to so you know exactly what you need to do to compete with them. If exceeding or at least meeting the standards of the competition is out of reach, it\u2019s time for a new idea.<\/p>\n<p>And while a lack of competition may seem like a positive, if no one else has thought of your idea, it could be a red flag. Is there no demand for it? Have others tried and failed to make a success of a similar idea?<\/p>\n<p>It is possible to create a new market; after all, did anyone know they wanted Crocs until they saw them for sale? But creating demand and a market for a new product or membership site can be tricky. Are you the person to do it? If not, it\u2019s time to go back to the drawing board.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_Your_Ideal_Member_Exist\"><\/span>Does Your Ideal Member Exist?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16128\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes.jpg\" alt=\"Find your ideal member\" width=\"1480\" height=\"987\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Notes-600x400.jpg 600w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>When developing a business idea, it\u2019s important to know who your perfect customer or member persona is. It\u2019s what defines your target audience and helps you create content and a product aimed specifically at them.<\/p>\n<p>If you haven\u2019t already done so, spend some time\u00a0<a href=\"https:\/\/ryanbattles.com\/post\/defining-customer-avatars\">creating a member persona, or avatar<\/a>. Once you\u2019ve defined your ideal member, go out and try to find them. Do they exist? If not, it\u2019s time to come up with a new idea for your membership site.<\/p>\n<p>If you can find your ideal member, however, it\u2019s time to reach out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Talk_to_Your_Target_Audience\"><\/span>Talk to Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16127\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss.jpg\" alt=\"Talk to your ideal customer \" width=\"1480\" height=\"940\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-300x191.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-1024x650.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-768x488.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-268x170.jpg 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-840x534.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-1077x684.jpg 1077w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-700x445.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-156x99.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-Discuss-1080x686.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>If you\u2019ve gotten this far, congratulations\u2014your idea may have potential. Now\u2019s the time to get in touch with those you think would be good members for your project. Whether you track them down in person, or through networking events, conferences, special interest meetups, or online via Facebook groups or other social media platforms and websites, ask a few questions about your idea and find out whether it scratches an itch or solves one of their problems.<\/p>\n<p>You may be tempted to ask friends and family what they think of your idea, but they\u2019re unlikely to give you an honest answer, and if they\u2019re not in your target audience, their feedback won\u2019t do you much good anyhow, so don\u2019t waste time canvasing people who\u2019ll tell you what you want to hear but won\u2019t end up becoming paid members.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Run_a_Pre-Launch_Offer\"><\/span>Run a Pre-Launch Offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If the feedback from your target audience is positive, it\u2019s time to move on to the next step\u2014running a prelaunch offer. At this stage, you can start working on the fun stuff and\u00a0<a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">create a landing page for your membership site<\/a>.<\/p>\n<p>During this process, you can simply be\u00a0<a href=\"https:\/\/memberpress.com\/how-to-run-a-successful-email-campaign\/\">collecting the email addresses<\/a>\u00a0of interested users in exchange for a freebie or collecting prepayments for access to your membership site when it launches. The latter is a more effective way of validating your idea but carries extra responsibilities, as you need to be sure you can deliver the goods on time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Minimum_Viable_Product\"><\/span>Create a Minimum Viable Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16129\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP.jpg\" alt=\"Create a mini product\" width=\"1480\" height=\"987\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/12\/Validate-Idea-MVP-600x400.jpg 600w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>An alternative to running a prelaunch offer is creating a minimum viable product (MVP). This is where you create the bare bones of your membership site and open it up to either a select group or the entire internet.<\/p>\n<p>You can circle back to your ideal members and let them know about the launch of your MVP and also start work on the\u00a0<a href=\"https:\/\/memberpress.com\/3-marketing-strategies-for-successful-membership-sites\/\">essential marketing strategies<\/a>\u00a0that will help you promote your membership site to a wider audience.<\/p>\n<p>Based on the feedback you receive from initial members, you can add more content to your membership site and further develop your idea.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Validating your membership-site idea gives you a level of certainty that your project will be a success. Nothing is guaranteed, and you may still get it wrong, but the more time you spend validating your idea and finding out if there\u2019s a real demand for what you\u2019re proposing, the more your chance of success.<\/p>\n<p>No one wants to spend time working on something people are unwilling to pay for or even use for free, so be sure to follow these steps and validate your idea before you get started.<\/p>\n<p><em>Are you ready to validate your membership site idea? Please share your thoughts in the comments below.<\/em><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ready to start a membership site? Great\u2014but remember to do your homework! Validating your membership-site idea before you launch is a smart practice. This guide is designed to help you do just that, so you can know whether there\u2019s a demand for your project. It can be tempting to run with a great idea and [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[70],"class_list":{"0":"post-16124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-membership-site","9":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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