{"id":16208,"date":"2018-01-24T11:22:02","date_gmt":"2018-01-24T18:22:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=16208"},"modified":"2018-04-06T22:00:52","modified_gmt":"2018-04-07T04:00:52","slug":"utilizing-platform-based-analytics-part-1-facebook-insights","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-1-facebook-insights\/","title":{"rendered":"Utilizaci\u00f3n de an\u00e1lisis basados en plataformas, Parte 1: Facebook Insights"},"content":{"rendered":"<p>Esperamos que a estas alturas ya sepas que revisar los an\u00e1lisis de tus redes sociales y medir tus m\u00e9tricas es muy importante para determinar el ROI de tus esfuerzos en las redes sociales. En diciembre, nos propusimos darte una idea del <a href=\"https:\/\/memberpress.com\/es\/tools-for-measuring-social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">las mejores herramientas de medici\u00f3n<\/a> herramientas como Hootsuite, Buffer y Edgar. Aunque estas herramientas son sin duda valiosas para determinar las mejores formas, horarios y contenidos para tus campa\u00f1as en redes sociales, a veces es mejor ir directamente a la fuente y revisar tus datos dentro de la propia plataforma de redes sociales.<\/p>\n<p>Por eso vamos a examinar m\u00e1s de cerca algunos de los an\u00e1lisis que ofrecen las grandes plataformas de redes sociales. Vamos a centrarnos en las tres grandes, salvo una: en lugar de fijarnos en Twitter, vamos a echar un vistazo a Instagram. \u00bfPor qu\u00e9? Bueno, si has le\u00eddo nuestro post sobre <a href=\"https:\/\/memberpress.com\/es\/predicted-social-media-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\">tendencias previstas en las redes sociales<\/a> para 2018, sabr\u00e1s que lo m\u00e1s probable es que Twitter vaya en otra direcci\u00f3n y, debido a ello, es posible que lleguen cambios a la plataforma y a todas sus herramientas. Y como Instagram est\u00e1 creciendo a un ritmo astron\u00f3mico, creemos que te vendr\u00e1 bien aprender a medir si es <a href=\"https:\/\/memberpress.com\/es\/tips-for-using-instagram-for-your-business\/\" target=\"_blank\" rel=\"noopener\">ayudar a su empresa<\/a> crecen con la misma rapidez. Pero en la primera parte de esta serie, vamos a centrarnos en la mayor plataforma de redes sociales que existe: Facebook.<\/p>\n<p>\u00a0<\/p>\n<h3><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16217\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png\" alt=\"\" width=\"619\" height=\"454\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759.png 619w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-300x220.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-232x170.png 232w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics-e1516815288759-156x114.png 156w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics.png\"><br \/>\n<\/a><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/01\/Facebook-analytics.png\"><br \/>\n<\/a>Informaci\u00f3n de Facebook<\/h3>\n<p>Insights te da (\u00a1espera!) <em>visi\u00f3n<\/em> sobre c\u00f3mo est\u00e1 funcionando la p\u00e1gina de su empresa: c\u00f3mo est\u00e1 funcionando la propia p\u00e1gina desde un punto de vista general, c\u00f3mo est\u00e1n resonando las publicaciones individuales con su audiencia y c\u00f3mo est\u00e1 creciendo su audiencia.<\/p>\n<p>Cuando est\u00e9s en la p\u00e1gina de tu empresa, simplemente haz clic en \"Insights\" en la parte superior. Acceder\u00e1s directamente a la secci\u00f3n \"Visi\u00f3n general\".<\/p>\n<p><strong>Visi\u00f3n general<\/strong><\/p>\n<ul>\n<li>Resumen de la p\u00e1gina: Esta secci\u00f3n se centra en lo que ha ocurrido en tu p\u00e1gina durante los \u00faltimos siete d\u00edas. Incluye datos sobre visitas a la p\u00e1gina, previsualizaciones y \"me gusta\"; alcance y recomendaciones; y participaci\u00f3n en publicaciones, v\u00eddeos y seguidores de la p\u00e1gina.<\/li>\n<li>Tus 5 publicaciones m\u00e1s recientes: Esta lista te ofrece informaci\u00f3n sobre tus \u00faltimas cinco publicaciones y el alcance y la participaci\u00f3n que han tenido. Tambi\u00e9n hay un peque\u00f1o enlace en la parte inferior de la secci\u00f3n que dice \"Ver todas las publicaciones\", para que puedas revisar cada publicaci\u00f3n que has hecho en tu p\u00e1gina.<\/li>\n<li>P\u00e1ginas a observar: Puedes comparar el rendimiento de tu p\u00e1gina con otras similares. Puedes seleccionar qu\u00e9 otras p\u00e1ginas quieres vigilar, e incluso comprobar el rendimiento de las publicaciones de tus competidores en sus p\u00e1ginas, lo que te da una idea de qu\u00e9 tipos de contenido pueden ser tendencia.<\/li>\n<\/ul>\n<p>En la parte izquierda de tu p\u00e1gina, ver\u00e1s un men\u00fa que comienza con la secci\u00f3n Visi\u00f3n general. Debajo de ella hay m\u00e1s Insights que te permiten profundizar en tus an\u00e1lisis.<\/p>\n<p><strong>Promociones<\/strong> es donde ver\u00e1s c\u00f3mo van tus campa\u00f1as publicitarias. Si no est\u00e1s publicando anuncios, no ver\u00e1s ning\u00fan dato aqu\u00ed, pero puedes iniciar un anuncio directamente desde esta secci\u00f3n. Puedes elegir entre potenciar una publicaci\u00f3n o promocionar tu bot\u00f3n \"Contacto\". Y si te preguntas c\u00f3mo utilizar Facebook Ads, echa un vistazo a nuestro post sobre c\u00f3mo <a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">an\u00fanciate en Facebook<\/a>.<\/p>\n<p>Los siguientes elementos del men\u00fa...<strong>Seguidores<\/strong>, <strong>Le gusta<\/strong>, <strong>Llegue a<\/strong>, <strong>P\u00e1ginas vistas<\/strong>y <strong>Vista previa de las p\u00e1ginas<\/strong>-profundizan m\u00e1s que la vista general. Estas opciones te dan m\u00e1s informaci\u00f3n sobre qui\u00e9n sigue tu p\u00e1gina, cu\u00e1ntos \"Me gusta\" ha recibido, qu\u00e9 contenido est\u00e1 llegando a la mayor audiencia y recibiendo m\u00e1s participaci\u00f3n, y qui\u00e9n est\u00e1 viendo tu p\u00e1gina y de d\u00f3nde viene ese tr\u00e1fico. La secci\u00f3n \"Publicaciones\" (que en realidad viene despu\u00e9s de \"Acciones en la p\u00e1gina\", de la que hablaremos m\u00e1s adelante) ofrece la misma informaci\u00f3n que \"Ver todas las publicaciones\" en \"Visi\u00f3n general\".<\/p>\n<p><strong>Acciones en la p\u00e1gina<\/strong> le indica lo que hace la gente mientras est\u00e1 en su p\u00e1gina. \u00bfHacen clic en \"C\u00f3mo llegar\" o en tu n\u00famero de tel\u00e9fono, o hacen clic en tu sitio web o en el bot\u00f3n de acci\u00f3n? Se trata de una herramienta \u00fatil para determinar qu\u00e9 hace la gente con la informaci\u00f3n que publica en su p\u00e1gina.<\/p>\n<p><strong>Eventos<\/strong> te permite conocer el \u00e9xito de tus campa\u00f1as y publicaciones de eventos. Dentro de Eventos, puedes revisar:<\/p>\n<ul>\n<li>Concienciaci\u00f3n: a cu\u00e1ntas personas ha llegado el evento post<\/li>\n<li>Participaci\u00f3n: cu\u00e1ntas personas respondieron al acto<\/li>\n<li>Entradas: cu\u00e1ntas personas hicieron clic en Comprar entradas para el evento<\/li>\n<li>Audiencia: qui\u00e9n, demogr\u00e1ficamente hablando, est\u00e1 participando en su evento.<\/li>\n<\/ul>\n<p><strong>V\u00eddeo<\/strong> va a ser esencial que lo revises porque, como bien sabes, el v\u00eddeo seguir\u00e1 siendo el tipo de contenido m\u00e1s popular en las redes sociales. Recuerda, <a href=\"https:\/\/memberpress.com\/es\/predicted-social-media-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\">el v\u00eddeo va a matar a la estrella del texto<\/a> \u00a1este a\u00f1o! En esta secci\u00f3n, podr\u00e1s ver no s\u00f3lo cu\u00e1ntas visitas recibe cada uno de tus v\u00eddeos, sino tambi\u00e9n cu\u00e1ntos minutos se ve cada v\u00eddeo. Podr\u00e1s saber si tus v\u00eddeos son demasiado largos para mantener el inter\u00e9s o demasiado cortos para incitar a los espectadores a realizar m\u00e1s acciones.<\/p>\n<p><strong>Personas<\/strong> es donde ver\u00e1s a qui\u00e9n le ha gustado tu p\u00e1gina y qui\u00e9n la sigue. Los gr\u00e1ficos se desglosan por datos demogr\u00e1ficos, como sexo, ubicaci\u00f3n e idioma. Los seguidores no siempre son lo mismo que los fans. Los fans son personas a las que les ha gustado tu p\u00e1gina y han decidido seguirla, por lo que ven tus publicaciones en sus noticias. Cuando a alguien le gusta tu p\u00e1gina, autom\u00e1ticamente se convierte en seguidor. Sin embargo, pueden elegir dejar de seguir tu p\u00e1gina para que tus publicaciones dejen de aparecer en su feed (similar a un perfil personal, puedes seguir siendo amigo de alguien, pero puedes dejar de seguirlo para no ver sus publicaciones). Personas alcanzadas es un conjunto de datos demogr\u00e1ficos de aquellos que han visto cualquier contenido asociado a tu p\u00e1gina.<\/p>\n<p>Por fin, <strong>Mensajes<\/strong> es donde puedes analizar tu rendimiento con Pages Messenger. Esta secci\u00f3n se divide en las siguientes categor\u00edas (si, por supuesto, has mantenido conversaciones de Messenger):<\/p>\n<ul>\n<li>Conversaciones totales: El n\u00famero de conversaciones que has mantenido en Pages Messenger. Esta puede ser una forma \u00fatil de ver si m\u00e1s personas se ponen en contacto contigo en Messenger que en otras formas de comunicaci\u00f3n.<\/li>\n<li>Tu capacidad de respuesta: El porcentaje de mensajes que has contestado y tu tiempo medio de respuesta. Esto tambi\u00e9n se publica (in)convenientemente en tu p\u00e1gina, as\u00ed que es mejor mantenerlo en un n\u00famero saludable.<\/li>\n<li>Conversaciones eliminadas: El n\u00famero de conversaciones que la gente ha borrado despu\u00e9s de mantener una conversaci\u00f3n con tu p\u00e1gina.<\/li>\n<li>Marcado como spam: El n\u00famero de conversaciones de tu p\u00e1gina que han sido marcadas como spam.<\/li>\n<li>Conversaciones bloqueadas: El n\u00famero de conversaciones de tu p\u00e1gina que han sido bloqueadas.<\/li>\n<\/ul>\n<p>Facebook-ser, bueno, <em>Facebook<\/em>y rey de las plataformas de redes sociales, ofrece una herramienta incre\u00edble para revisar tus an\u00e1lisis. Y esto es solo una visi\u00f3n general de lo que puede hacer y c\u00f3mo puede ayudarte a determinar el ROI.<\/p>\n<p><em>As\u00ed que nos encantar\u00eda saberlo: \u00bfQu\u00e9 parte de Insights te parece m\u00e1s \u00fatil? \u00bfCree que la utilizar\u00e1 junto con otra herramienta o por s\u00ed sola? Nos encantar\u00eda conocer tu opini\u00f3n y saber c\u00f3mo la utilizas en tu negocio en la secci\u00f3n de comentarios m\u00e1s abajo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. In December, we set out to give you an idea of the best measurement tools across the social media board\u2014tools like Hootsuite, Buffer, and Edgar. While these [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Reviewing your social media analytics and measuring your metrics is something we hope by now you know is super important in determining ROI on your social media efforts. 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