{"id":16233,"date":"2018-02-07T11:22:23","date_gmt":"2018-02-07T18:22:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=16233"},"modified":"2018-04-06T21:59:53","modified_gmt":"2018-04-07T03:59:53","slug":"utilizing-platform-based-analytics-part-2-linkedin-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/","title":{"rendered":"Utilizaci\u00f3n de la anal\u00edtica basada en plataformas, Parte 2: Anal\u00edtica de LinkedIn"},"content":{"rendered":"<p>Definitivamente, LinkedIn no es el lugar en el que publicas todos los d\u00edas \"As\u00ed me va la vida\". No. M\u00e1s bien es un espacio para que los profesionales se conecten entre s\u00ed y con las empresas, y donde puedes dar a conocer tu mejor perfil profesional a las mejores empresas y reclutadores. Es la plataforma profesional m\u00e1s utilizada para mostrar lo que t\u00fa y tu empresa ten\u00e9is que ofrecer. De hecho, LinkedIn es el \"<a href=\"https:\/\/press.linkedin.com\/about-linkedin?trk=uno-reg-guest-home-about\" target=\"_blank\" rel=\"noopener\">mayor<\/a> red profesional con m\u00e1s de 546 millones de usuarios en m\u00e1s de doscientos pa\u00edses y territorios de todo el mundo\". Como ya te hemos explicado c\u00f3mo crear una cuenta de <a href=\"https:\/\/memberpress.com\/es\/linkedin-101-personal-profiles-and-company-pages\/\" target=\"_blank\" rel=\"noopener\">perfil personal<\/a> y le hemos dado las mejores pr\u00e1cticas para crear una p\u00e1gina de empresa, echemos un vistazo para determinar lo bien que est\u00e1n funcionando sus publicaciones y campa\u00f1as sociales en LinkedIn.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a82de3d1bfea\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a82de3d1bfea\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Visitors\" >Visitantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Updates\" >Actualizaciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Followers\" >Seguidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/#Companies_to_Track\" >Empresas a seguir<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Como afirmamos con <a href=\"https:\/\/memberpress.com\/es\/utilizing-platform-based-analytics-part-1-facebook-insights\/\" target=\"_blank\" rel=\"noopener\">Informaci\u00f3n de Facebook<\/a>Pero, a veces, la mejor manera de evaluar sus an\u00e1lisis es ir directamente a la fuente y revisar sus datos dentro de la propia plataforma de medios sociales. <a href=\"https:\/\/memberpress.com\/es\/linkedin-company-pages-your-checklist-for-best-practices\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de empresa<\/a> est\u00e1 rindiendo. Para ver tus an\u00e1lisis, s\u00f3lo tienes que ir a la p\u00e1gina de tu empresa desde tu perfil personal. Una vez en esa p\u00e1gina, selecciona \"An\u00e1lisis\" en la parte superior de la p\u00e1gina. LinkedIn ofrece tres categor\u00edas de an\u00e1lisis para su revisi\u00f3n: Visitantes, Actualizaciones y Seguidores.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16239\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png\" alt=\"\" width=\"778\" height=\"837\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564.png 778w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-768x826.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-636x684.png 636w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-481x518.png 481w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics1-e1518026596564-145x156.png 145w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visitors\"><\/span>Visitantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Esta anal\u00edtica se centra en las personas que llegan a su p\u00e1gina para echar un vistazo. <strong>M\u00e9tricas de tr\u00e1fico<\/strong> mide cu\u00e1ntos visitantes \u00fanicos (es decir, excluye las visitas m\u00faltiples de un mismo visitante) y p\u00e1ginas vistas tiene la p\u00e1gina de su empresa durante un determinado periodo de tiempo. El intervalo por defecto es de los \u00faltimos quince d\u00edas, pero puede cambiarlo para revisar periodos de tiempo m\u00e1s largos. Si tiene una p\u00e1gina de empleo adem\u00e1s de una p\u00e1gina de empresa, puede seleccionar qu\u00e9 p\u00e1gina revisar. Una p\u00e1gina de empleo es una herramienta de contrataci\u00f3n en la que puede poner a su empresa en el punto de mira, por as\u00ed decirlo, y atraer candidatos. El \u00fatil gr\u00e1fico incluido en esta anal\u00edtica muestra qui\u00e9n ha llegado a su p\u00e1gina y desde qu\u00e9 dispositivo. La l\u00ednea azul indica los visitantes m\u00f3viles, la roja el tr\u00e1fico de escritorio.<\/p>\n<p>En <strong>demograf\u00eda de los visitantes<\/strong> muestra todo tipo de informaci\u00f3n \u00fatil sobre el tr\u00e1fico que visita su p\u00e1gina. Su men\u00fa desplegable te ofrece varias opciones para ver los datos:<\/p>\n<ul>\n<li><strong>Funci\u00f3n<\/strong> le muestra a qu\u00e9 tipo de trabajo se dedican sus visitantes, como medios de comunicaci\u00f3n, comunicaci\u00f3n, educaci\u00f3n o administraci\u00f3n.<\/li>\n<li><strong>Pa\u00eds<\/strong> muestra de qu\u00e9 parte del mundo procede el tr\u00e1fico de visitantes.<\/li>\n<li><strong>Regi\u00f3n<\/strong> se centra un poco m\u00e1s en la zona del mundo de la que procede el tr\u00e1fico.<\/li>\n<li><strong>Antig\u00fcedad<\/strong> se refiere al tipo de visitante y a cu\u00e1l es su nivel de empleado en su perfil personal de LinkedIn, como empleado s\u00e9nior, principiante, directivo o director general.<\/li>\n<li><strong>Industria<\/strong> le permite ver en qu\u00e9 campo trabajan sus visitantes, por ejemplo, edici\u00f3n, Internet y ense\u00f1anza superior.<\/li>\n<li><strong>Tama\u00f1o de la empresa<\/strong> le muestra el tipo de empresa para la que trabajan sus visitantes, como una gran corporaci\u00f3n o una peque\u00f1a empresa familiar.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Updates\"><\/span>Actualizaciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aqu\u00ed es donde puedes ver el rendimiento de tus contenidos. En la parte superior de la p\u00e1gina, hay una secci\u00f3n de <strong>aspectos destacados del compromiso<\/strong>que te muestra el rendimiento general de tus contenidos en los \u00faltimos treinta d\u00edas. Ver\u00e1s cu\u00e1ntos \"me gusta\" y comentarios ha recibido tu contenido, cu\u00e1ntas veces se ha compartido y cu\u00e1ntos seguidores has ganado.<\/p>\n<p>En <strong>m\u00e9tricas de compromiso<\/strong> te permite conocer el grado de interacci\u00f3n con tus contenidos durante un periodo de tiempo determinado. La l\u00ednea azul de este gr\u00e1fico indica el alcance org\u00e1nico, mientras que la l\u00ednea verde muestra el contenido patrocinado, que, por supuesto, solo est\u00e1 disponible si has pagado por promocionar alguna de tus publicaciones.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16240\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png\" alt=\"\" width=\"990\" height=\"578\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2.png 990w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-768x448.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-291x170.png 291w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-840x490.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-700x409.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/linkedin-analytics2-156x91.png 156w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<p>Utilizando el men\u00fa desplegable con este gr\u00e1fico, puede revisar sus m\u00e9tricas generales de contenido de las siguientes maneras:<\/p>\n<ul>\n<li><strong>Impresiones<\/strong> es la frecuencia con la que tu contenido ha sido visto por los miembros de LinkedIn (incluye el n\u00famero de veces que un miembro de LinkedIn puede haberlo visto m\u00e1s de una vez).<\/li>\n<li><strong>Impresiones \u00fanicas<\/strong> se refiere al n\u00famero no duplicado de veces que un miembro de LinkedIn ha visto el contenido.<\/li>\n<li><strong>Clics<\/strong> le indica el n\u00famero de veces que un usuario ha hecho clic en su contenido, nombre de la empresa o logotipo (no incluye \"me gusta\", \"compartir\" o \"comentarios\").<\/li>\n<li><strong>Le gusta<\/strong> indica el n\u00famero total de \"me gusta\" que ha recibido tu contenido.<\/li>\n<li><strong>Comentarios<\/strong> le indica cu\u00e1ntos comentarios ha recibido su contenido.<\/li>\n<li><strong>Acciones<\/strong> muestra el n\u00famero de comparticiones de todos tus contenidos.<\/li>\n<li><strong>Seguidores adquiridos<\/strong> muestra el n\u00famero de seguidores conseguidos por los contenidos patrocinados.<\/li>\n<li><strong>Compromiso social %<\/strong> es un indicador del porcentaje global de participaci\u00f3n en las redes sociales de tus contenidos. Es el n\u00famero de interacciones m\u00e1s el n\u00famero de clics y seguidores adquiridos, dividido por el n\u00famero de <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/8261\/viewing-impressions-and-engagement-for-company-page-updates?lang=en\" target=\"_blank\" rel=\"noopener\">impresiones<\/a>.<\/li>\n<\/ul>\n<p>Debajo de las m\u00e9tricas de participaci\u00f3n, encontrar\u00e1s una lista de las publicaciones individuales que has hecho y las m\u00e9tricas de c\u00f3mo se ha comportado cada publicaci\u00f3n.<\/p>\n<ul>\n<li><strong>Fecha<\/strong> se refiere a la fecha en que public\u00f3 el contenido.<\/li>\n<li><strong>Seguidores adquiridos<\/strong> indica el n\u00famero de seguidores adquiridos; estar\u00e1 en blanco si no ha pagado por patrocinar este contenido.<\/li>\n<li><strong>Impresiones<\/strong> te indica el n\u00famero de veces que a alguien le ha gustado, ha comentado o ha compartido tu publicaci\u00f3n.<\/li>\n<li><strong>Clics<\/strong> se refiere al n\u00famero de clics en el contenido, el nombre o el logotipo de la empresa.<\/li>\n<li><strong>CTR<\/strong> (porcentaje de clics) es el n\u00famero total de afiliados que hacen clic en un enlace espec\u00edfico.<\/li>\n<li><strong>Acciones sociales<\/strong> te da el n\u00famero de veces que a la gente le ha gustado, ha comentado o ha compartido la publicaci\u00f3n.<\/li>\n<li><strong>Compromiso<\/strong> es el n\u00famero de interacciones m\u00e1s el n\u00famero de clics y seguidores adquiridos, dividido por el n\u00famero de impresiones.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Followers\"><\/span>Seguidores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Seguidores destacados<\/strong> te muestra el n\u00famero total de seguidores, as\u00ed como la variaci\u00f3n de seguidores org\u00e1nicos y adquiridos (patrocinados) en los \u00faltimos treinta d\u00edas. Debajo de los datos destacados hay un gr\u00e1fico de aumento de seguidores que te muestra cu\u00e1ntas personas han seguido tu p\u00e1gina durante un determinado periodo de tiempo. Puedes cambiar el periodo de tiempo para el que quieres revisar los datos con el men\u00fa desplegable de la derecha.<\/p>\n<p>Debajo hay un \u00fatil gr\u00e1fico que detalla los datos demogr\u00e1ficos de los seguidores:<\/p>\n<ul>\n<li><strong>Geograf\u00eda<\/strong> te muestra en qu\u00e9 pa\u00edses se encuentran tus seguidores y tambi\u00e9n te da las cinco principales regiones de las que procede tu tr\u00e1fico.<\/li>\n<li><strong>Funci\u00f3n<\/strong>-Al igual que con los datos demogr\u00e1ficos de los visitantes, esto le muestra el tipo de trabajo al que se dedican sus seguidores.<\/li>\n<li><strong>Antig\u00fcedad<\/strong> se refiere al tipo de seguidor y cu\u00e1l es su nivel de empleado en su perfil personal de LinkedIn, es decir, senior, empleado principiante, becario o propietario.<\/li>\n<li><strong>Industria<\/strong> se centra en los sectores en los que trabajan sus seguidores, como la edici\u00f3n, Internet o la ense\u00f1anza superior.<\/li>\n<li><strong>Tama\u00f1o de la empresa<\/strong> te permite ver los cinco principales tama\u00f1os de empresa para los que trabajan tus seguidores.<\/li>\n<li><strong>Situaci\u00f3n laboral<\/strong> te permite ver cu\u00e1ntos empleados de tu empresa siguen la p\u00e1gina, as\u00ed como el n\u00famero de no empleados que la siguen. (<em>Consejo: siempre es bueno que haya m\u00e1s personas ajenas a la empresa que sigan la p\u00e1gina.<\/em>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Companies_to_Track\"><\/span>Empresas a seguir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Esta pr\u00e1ctica secci\u00f3n le muestra los datos anal\u00edticos de los seguidores de empresas comparables a la suya. El periodo de tiempo predeterminado muestra los datos de los \u00faltimos treinta d\u00edas, pero puedes ajustarlo utilizando el men\u00fa desplegable de la derecha. Puedes ver c\u00f3mo se compara tu n\u00famero de seguidores con el de las otras empresas, y puedes comparar el crecimiento de sus seguidores, el n\u00famero de actualizaciones y el compromiso social con los tuyos. Esta \u00fatil informaci\u00f3n te ayuda a saber c\u00f3mo lo est\u00e1n haciendo tus competidores y es un indicador muy \u00fatil para saber d\u00f3nde fijar tus objetivos para conseguir seguidores. Tambi\u00e9n puedes hacer clic en varias empresas y echar un vistazo a los contenidos que publican. Y es muy probable que obtengas algunas ideas sobre tu pr\u00f3ximo movimiento de contenidos bas\u00e1ndote en lo que publican y la frecuencia con la que comparten art\u00edculos.<\/p>\n<p>\u00a0<\/p>\n<p><em>Ah\u00ed lo tienes: lo esencial sobre LinkedIn Analytics. \u00bfTienes alg\u00fan consejo o truco para ayudar a nuestros lectores a sacar el m\u00e1ximo partido de LinkedIn Analytics? Comp\u00e1rtelos en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn is definitely not your everyday \u201cThis is how my life is going\u201d place to post. Nope. Rather, it\u2019s a space for professionals to connect with each other and with companies and where you can put your best professional foot\u2014profile\u2014forward for top-ranking companies and recruiters. It\u2019s the most widely-used professional platform for showcasing whatever you [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":["post-16233","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"LinkedIn is definitely not your everyday \u201cThis is how my life is going\u201d place to post. Nope. Rather, it\u2019s a space for professionals to connect with each other and with companies and where you can put your best professional foot\u2014profile\u2014forward for top-ranking companies and recruiters. 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