{"id":16234,"date":"2018-02-14T11:04:14","date_gmt":"2018-02-14T18:04:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16234"},"modified":"2018-04-06T21:59:11","modified_gmt":"2018-04-07T03:59:11","slug":"utilizing-platform-based-analytics-part-3-instagram-insights","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/utilizing-platform-based-analytics-part-3-instagram-insights\/","title":{"rendered":"Utilizaci\u00f3n de la anal\u00edtica basada en plataformas, Parte 3: Instagram Insights"},"content":{"rendered":"<p>Continuamos con nuestra serie de tres partes sobre c\u00f3mo utilizar los an\u00e1lisis basados en plataformas, y el tema de hoy es Instagram Insights. Si no tuviste la oportunidad de leer nuestros dos posts anteriores sobre <a href=\"https:\/\/memberpress.com\/es\/utilizing-platform-based-analytics-part-1-facebook-insights\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> y <a href=\"https:\/\/memberpress.com\/es\/utilizing-platform-based-analytics-part-2-linkedin-analytics\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> anal\u00edticas, no hay problema. Puedes volver atr\u00e1s y leerlos una vez hayas terminado aqu\u00ed.<\/p>\n<p>Entonces, \u00bfpor qu\u00e9, para el \u00faltimo post de esta serie, estamos mirando Instagram en lugar de Twitter? Bueno, para empezar, no estamos mirando a Twitter en esta serie porque, como se indica en nuestros medios de comunicaci\u00f3n social 2018 <a href=\"https:\/\/memberpress.com\/es\/predicted-social-media-trends-for-2018\/\" target=\"_blank\" rel=\"noopener\">predicciones post<\/a>En primer lugar, Twitter est\u00e1 tomando una nueva direcci\u00f3n y, con ello, la plataforma y sus herramientas experimentar\u00e1n cambios. Y, dos, Instagram tiene 500 millones de usuarios diarios y 80 millones de fotos compartidas al d\u00eda. Y sigue creciendo.<\/p>\n<p>Y lo que es m\u00e1s, el <a href=\"https:\/\/www.brandwatch.com\/blog\/instagram-stats\/\" target=\"_blank\" rel=\"noopener\">estad\u00edsticas<\/a> de usuarios que interact\u00faan con marcas en Instagram es diez veces mayor que en Facebook, y el 90 % de las cien marcas m\u00e1s importantes tienen una cuenta en Instagram. Si estas estad\u00edsticas no bastan para convencerte de que Instagram es una aut\u00e9ntica mina de oro para las empresas, quiz\u00e1 lo haga esta \u00faltima: Los usuarios de Instagram tienen un 70 % m\u00e1s de probabilidades de comprar productos a trav\u00e9s del m\u00f3vil, e Instagram ha sido, desde sus inicios, una aplicaci\u00f3n m\u00f3vil (aunque tambi\u00e9n se puede utilizar en el escritorio).<\/p>\n<p>Ahora que ya conoces las estad\u00edsticas de Instagram, pasemos a las estad\u00edsticas que m\u00e1s importan: las que se determinan mediante los an\u00e1lisis de Instagram. A primera vista, estos an\u00e1lisis pueden ser abrumadores, pero no te pierdas en un mar de m\u00e9tricas y n\u00fameros: ten en cuenta que solo necesitas realizar un seguimiento de lo que es m\u00e1s valioso para tu negocio y tus objetivos de marketing en redes sociales para Instagram. \u00bfY recuerdas lo de \"ser compatible con dispositivos m\u00f3viles\"? Puedes acceder a Instagram Insights desde tu tel\u00e9fono o dispositivo. Solo tienes que pulsar el peque\u00f1o icono del gr\u00e1fico en la esquina superior derecha y ya est\u00e1.<\/p>\n<h4>Empiece por su p\u00fablico<\/h4>\n<p>Comprender los datos demogr\u00e1ficos de tu audiencia es clave para el \u00e9xito del marketing en cualquier plataforma, e Instagram Insights ofrece, bueno, informaci\u00f3n valiosa sobre qui\u00e9n mira tu contenido. Puedes encontrar estas m\u00e9tricas en la secci\u00f3n \"Seguidores\":<\/p>\n<p><strong>\u00bfLlega al p\u00fablico adecuado?<\/strong><br \/>\nEche un vistazo al <strong>G\u00e9nero<\/strong> y <strong>Edad<\/strong> m\u00e9tricas. Esta informaci\u00f3n puede ayudarle a determinar si est\u00e1 llegando al p\u00fablico adecuado y a ajustar el tipo de contenido que publica y cu\u00e1ndo lo hace. Por ejemplo, si tienes una audiencia m\u00e1s joven, puede que quieras publicar memes y otros tipos de contenido que generalmente atraen la participaci\u00f3n de los usuarios m\u00e1s j\u00f3venes.<\/p>\n<p><strong>\u00bfEn qu\u00e9 parte del mundo est\u00e1 su p\u00fablico?<\/strong><br \/>\nSiempre es \u00fatil conocer la <strong>Top<\/strong>\u00a0<strong>Ubicaciones<\/strong> donde reside f\u00edsicamente tu p\u00fablico. Instagram no solo te permite determinar las zonas horarias en las que se encuentran, para que puedas publicar en los mejores momentos, sino que tambi\u00e9n puedes utilizar esta informaci\u00f3n para llegar al p\u00fablico local en caso de que quieras anunciar un evento local, como la inauguraci\u00f3n de una tienda o un seminario.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16259\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations.png\" alt=\"\" width=\"770\" height=\"362\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations-768x361.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations-362x170.png 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations-700x329.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-locations-156x73.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00bfCu\u00e1ndo est\u00e1 activa su audiencia?<\/strong><br \/>\nEsta m\u00e9trica le ayuda a determinar cu\u00e1ndo publicar en funci\u00f3n de qu\u00e9 <strong>D\u00edas<\/strong> y <strong>Horas<\/strong> tu p\u00fablico es m\u00e1s activo en la plataforma y consulta tu perfil. Con esta informaci\u00f3n, puedes programar publicaciones durante esas horas y d\u00edas, aumentando as\u00ed tus posibilidades de conseguir una mayor participaci\u00f3n.<\/p>\n<h4>Perfil perfecto<\/h4>\n<p>Una imagen vale m\u00e1s que mil palabras, \u00bfverdad? Dado que Instagram es una plataforma visual, todo tu contenido va a estar limitado a lo que puedas decir con una foto (de acuerdo, puedes usar memes y gr\u00e1ficos). Pero el \u00fanico lugar donde puedes compartir contenido en el que se puede hacer clic es en tu perfil, por lo que cualquier enlace que coloques all\u00ed es incre\u00edblemente importante.<\/p>\n<p>En <strong>Clics en el sitio web<\/strong> metric registra cu\u00e1ntas personas han hecho clic en el enlace de tu perfil. Puedes cambiar este enlace en cualquier momento, as\u00ed que si tienes un evento especial pr\u00f3ximamente o un nuevo producto que se va a lanzar, puedes a\u00f1adir el enlace directo a esa p\u00e1gina a tu perfil y dirigir el tr\u00e1fico all\u00ed. Si tu publicaci\u00f3n genera un clic en el sitio web, ver\u00e1s esos datos aqu\u00ed. Haz clic en \"Ver informaci\u00f3n\" para cada publicaci\u00f3n individual y, en la secci\u00f3n Acciones, ver\u00e1s cu\u00e1ntos clics en sitios web ha generado tu publicaci\u00f3n.<\/p>\n<p>Tambi\u00e9n puede ver los Seguimientos y las Visitas al perfil aqu\u00ed.<\/p>\n<ul>\n<li><strong>Sigue<\/strong> es similar a la anal\u00edtica de otras plataformas para el seguimiento de seguidores. Esta m\u00e9trica te permite ver c\u00f3mo ha crecido tu n\u00famero de seguidores en los \u00faltimos siete d\u00edas. Como en todas las plataformas, en esta m\u00e9trica se trata m\u00e1s de captar el tipo adecuado de seguidores que de tener miles del tipo equivocado. Tambi\u00e9n ver\u00e1s esta informaci\u00f3n en la parte superior de la p\u00e1gina despu\u00e9s de hacer clic en Insights.<\/li>\n<li><strong>Perfil Visitas<\/strong> rastrea cu\u00e1ntas personas han mirado tu perfil. Aunque no te sigan, han echado un vistazo, y eso te da una idea de cu\u00e1nta gente est\u00e1 interesada en tu contenido. Tambi\u00e9n puedes encontrar esta informaci\u00f3n en la segunda m\u00e9trica de la lista, el tercer deslizamiento hacia dentro, despu\u00e9s de hacer clic en Insights.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16260\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile.png\" alt=\"\" width=\"770\" height=\"394\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile-768x393.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile-332x170.png 332w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile-700x358.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-profile-156x80.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h4>Remate con m\u00e9tricas de contenido<\/h4>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-16258\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments.png\" alt=\"\" width=\"770\" height=\"382\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments.png 770w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments-768x381.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Instagram-analytics-comments-156x77.png 156w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<p>Como siempre, lo que hace que el p\u00fablico vuelva es el contenido. Por eso, echar un vistazo a tus m\u00e9tricas de contenido va a ser la anal\u00edtica m\u00e1s valiosa que revises (\u00a1en cualquier plataforma!).<\/p>\n<ul>\n<li><strong>Le gusta<\/strong> indica a cu\u00e1ntas personas les ha gustado tu publicaci\u00f3n. El usuario no tiene que hacer mucho esfuerzo para que le guste tu publicaci\u00f3n: solo tiene que tocar el icono del coraz\u00f3n mientras se desplaza por su feed.<\/li>\n<li><strong>Comentarios<\/strong> son un paso m\u00e1s en el \u00e1mbito del esfuerzo porque proceden de usuarios que hacen una pausa en su desplazamiento para expresar su opini\u00f3n sobre tu contenido. Aunque nunca tienes garantizado un feedback positivo, el hecho de que potencialmente puedas seguir viendo comentarios entre dieciocho y veinticuatro horas despu\u00e9s de publicar el contenido, e incluso hasta veinticuatro horas despu\u00e9s de la publicaci\u00f3n, hace que los comentarios sean m\u00e1s frecuentes. <a href=\"https:\/\/coschedule.com\/blog\/instagram-analytics\/\" target=\"_blank\" rel=\"noopener\">diecinueve<\/a> d\u00edas, hay muchas oportunidades de recibir tanto cr\u00edticas constructivas como comentarios positivos.<\/li>\n<li><strong>Ahorra<\/strong> es una funci\u00f3n bastante nueva que Instagram lanz\u00f3 en 2016. Permite a los usuarios guardar sus publicaciones favoritas. Puedes ver cu\u00e1ntas de tus publicaciones se han guardado como favoritas, lo que siempre es \u00fatil saber, y es una buena sensaci\u00f3n saber que eres el favorito de alguien.<\/li>\n<li><strong>Impresiones<\/strong> es, al igual que en otras plataformas, el n\u00famero de veces que tu publicaci\u00f3n ha sido vista por los usuarios. Esto te da una buena idea de cu\u00e1ntas personas al menos han visto tu publicaci\u00f3n, ya sea a trav\u00e9s de la fuente de noticias o de b\u00fasquedas, pero las m\u00e9tricas m\u00e1s \u00fatiles provienen de Reach y Engagement.<\/li>\n<li><strong>Llegue a<\/strong> tambi\u00e9n es similar al de otras plataformas y al de Impresiones. La diferencia entre estos dos es que Impresiones te dice cu\u00e1ntas veces fue vista tu publicaci\u00f3n, pero Alcance te dice cu\u00e1ntas personas o cuentas la vieron. Por ejemplo, una sola persona podr\u00eda haber visto tu publicaci\u00f3n varias veces (desplaz\u00e1ndose por ella m\u00e1s de una vez o incluso a trav\u00e9s de una b\u00fasqueda), pero la publicaci\u00f3n s\u00f3lo lleg\u00f3 a la cuenta de esa persona una vez.<\/li>\n<li><strong>Compromiso<\/strong> son los datos agregados de \"Me gusta\", \"Comentarios\" y \"Guardar\" de cuentas individuales y \u00fanicas. Esta m\u00e9trica te ayuda a ver el rendimiento general de tus contenidos.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><em>Ahora que ya sabes c\u00f3mo descifrar las incre\u00edbles anal\u00edticas que te ofrece Instagram, \u00bfcu\u00e1les vas a utilizar para medir tu \u00e9xito y establecer tus objetivos? \u00bfO cu\u00e1les utilizas ya? \u00a1Los comentarios son bienvenidos m\u00e1s abajo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019re continuing our three-part series on how to use platform-based analytics, and today\u2019s topic is Instagram Insights. If you didn\u2019t get a chance to read our previous two posts about Facebook and LinkedIn analytics, no problem. You can go back and read them once you\u2019re done here. So, why, for the final post in this [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16262,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We\u2019re continuing our three-part series on how to use platform-based analytics, and today\u2019s topic is Instagram Insights. 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