{"id":16249,"date":"2018-02-21T11:04:11","date_gmt":"2018-02-21T18:04:11","guid":{"rendered":"https:\/\/memberpress.com\/?p=16249"},"modified":"2023-08-03T11:29:10","modified_gmt":"2023-08-03T15:29:10","slug":"how-to-use-lead-magnets-and-optins","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/","title":{"rendered":"C\u00f3mo utilizar Lead Magnets y Optins para hacer crecer su sitio de membres\u00eda"},"content":{"rendered":"<p>Una excelente manera de hacer crecer su sitio de membres\u00eda es ofrecer a los visitantes algo a cambio de su interacci\u00f3n continua, como una prueba gratuita en su sitio de membres\u00eda a cambio de su direcci\u00f3n de correo electr\u00f3nico.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d07754963b7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d07754963b7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\" >Por qu\u00e9 deber\u00eda ofrecer Lead Magnets e incentivos Optin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Avoid_losing_touch_with_your_hard_earned_visitors\" >Evite perder el contacto con sus visitantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#An_opportunity_to_build_a_relationship_with_one_time_visitors\" >Una oportunidad para entablar una relaci\u00f3n con visitantes espor\u00e1dicos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\" >Tipos de imanes de afiliaci\u00f3n e incentivos Optin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#A_Digital_Download_Lead_Magnet\" >Un im\u00e1n digital de descargas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#A_Place_on_a_Webinar\" >Un lugar en un seminario web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_Access_to_Locked_Content\" >Ofrecer acceso a contenidos bloqueados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Run_a_Free_Email_Course\" >Organice un curso gratuito por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Free_Membership_Site_Trials\" >Pruebas gratuitas de sitios de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Limited_Membership_Plans\" >Planes de afiliaci\u00f3n limitada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Offer_a_Membership_Site_Coupon_Code\" >Ofrezca un c\u00f3digo de cup\u00f3n de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-use-lead-magnets-and-optins\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Una vez que un visitante se inscribe en su prueba gratuita, usted tiene su informaci\u00f3n de contacto, as\u00ed como el permiso para mantenerse en contacto con ellos.<\/p>\n<p>Adem\u00e1s, si les permite acceder al contenido de su sitio de afiliaci\u00f3n de forma gratuita, tendr\u00e1 una gran oportunidad de demostrar el valor de su oferta.<\/p>\n<p>Entonces, si reciben mensajes amistosos y se benefician de su experiencia, es m\u00e1s probable que se suscriban que si hubieran abandonado su sitio sin realizar ninguna acci\u00f3n.<\/p>\n<p>En este art\u00edculo, vamos a cubrir por qu\u00e9 usted debe utilizar imanes de plomo e incentivos opt-in. Tambi\u00e9n daremos algunos ejemplos de lo que puedes ofrecer a tu audiencia para hacer crecer tu sitio de afiliaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Offer_Lead_Magnets_and_Optin_Incentives\"><\/span>Por qu\u00e9 deber\u00eda ofrecer Lead Magnets e incentivos Optin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16250\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png\" alt=\"Formulario de suscripci\u00f3n por correo electr\u00f3nico\" width=\"2000\" height=\"1216\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-768x467.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1536x934.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1125x684.png 1125w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1694x1030.png 1694w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Email-Optin-Form-1080x657.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>El objetivo de ofrecer un lead magnet o incentivo opt-in, tambi\u00e9n conocido como regalos, es animar a los visitantes del sitio web a tomar alg\u00fan tipo de acci\u00f3n que le ayudar\u00e1 a hacer crecer su sitio de membres\u00eda.<\/p>\n<p>A menudo, esta t\u00e1ctica se utiliza para persuadir a los visitantes de un sitio web de que se suscriban a una lista de correo electr\u00f3nico o a un bolet\u00edn.<\/p>\n<p>De este modo, el propietario del sitio puede mantenerse en contacto con los visitantes y enviarles mensajes que les convenzan para volver al sitio y consultar sus contenidos y ofertas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Avoid_losing_touch_with_your_hard_earned_visitors\"><\/span>Evite perder el contacto con sus visitantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/es\/marketing-tools-and-services-to-promote-your-membership-site\/\">Atraer nuevos visitantes a su sitio web<\/a> no es tarea f\u00e1cil. Una vez que han llegado, merece la pena hacer lo posible por mantener el contacto con ellos.<\/p>\n<p>Es posible que algunos visitantes a\u00fan est\u00e9n en fase de investigaci\u00f3n y planeen visitar otros sitios web similares mientras buscan el contenido o el producto adecuado.<\/p>\n<p>Aunque les encante su sitio web, es posible que no est\u00e9n dispuestos a registrarse en ese mismo momento, y es muy probable que no encuentren el camino de vuelta aunque quieran hacerlo.<\/p>\n<p>Por eso es fundamental animarles a que le faciliten sus datos de contacto. Aumenta enormemente la probabilidad de que elijan su sitio de afiliaci\u00f3n y se conviertan en sus nuevos miembros.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_opportunity_to_build_a_relationship_with_one_time_visitors\"><\/span>Una oportunidad para entablar una relaci\u00f3n con visitantes espor\u00e1dicos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aqu\u00ed es donde entran en juego los lead magnets y los incentivos opt-in. Ofrecer a los visitantes un regalo a cambio de sus datos de contacto significa que no tienes que preocuparte tanto por convertir a esos nuevos visitantes del sitio web en miembros de pago de inmediato.<\/p>\n<p>En su lugar, puede forjar una relaci\u00f3n a lo largo del tiempo, demostrando su experiencia y credibilidad para que le tengan en mente cuando est\u00e9n listos para realizar una compra o unirse a un programa de afiliaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Membership_Site_Lead_Magnets_and_Optin_Incentives\"><\/span>Tipos de imanes de afiliaci\u00f3n e incentivos Optin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahora que ya sabe por qu\u00e9 debe considerar el uso de imanes de clientes potenciales e incentivos de suscripci\u00f3n en su sitio de afiliaci\u00f3n, hablemos de los tipos de incentivos que puede ofrecer a los visitantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Digital_Download_Lead_Magnet\"><\/span>Un im\u00e1n digital de descargas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una forma sencilla de crear algo para lo que los visitantes quieran introducir su direcci\u00f3n de correo electr\u00f3nico es un\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-use-ebooks-to-market-your-membership-site\/\">Libro electr\u00f3nico<\/a>.<\/p>\n<p>Por supuesto, un <em>Libro electr\u00f3nico<\/em> no tiene por qu\u00e9 ser una novela superventas o un libro de texto con mucha informaci\u00f3n. Puede ser simplemente una recopilaci\u00f3n de sus mejores contenidos en un PDF descargable.<\/p>\n<p>Alternativamente, el documento podr\u00eda adoptar la forma de una lista de comprobaci\u00f3n o gu\u00eda para completar una tarea relacionada con el contenido de su sitio de afiliaci\u00f3n. Tambi\u00e9n se pueden ofrecer contenidos de v\u00eddeo, archivos de audio y software como imanes de clientes potenciales a los que los visitantes pueden acceder al inscribirse.\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\">su bolet\u00edn electr\u00f3nico<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Place_on_a_Webinar\"><\/span>Un lugar en un seminario web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/memberpress.com\/es\/webinars-for-membership-sites\/\">Los seminarios web son una excelente forma de promocionar su sitio de afiliaci\u00f3n<\/a>\u00a0y diversificar su contenido. Pero tambi\u00e9n pueden servir para sobornar a los visitantes.<\/p>\n<p>Una vez que haya conseguido su correo electr\u00f3nico, no s\u00f3lo tendr\u00e1 la posibilidad de enviar contenido a esos visitantes, sino que tambi\u00e9n tendr\u00e1 la oportunidad de interactuar con ellos en el seminario web y demostrar sus conocimientos en el \u00e1rea que les interesa.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Access_to_Locked_Content\"><\/span>Ofrecer acceso a contenidos bloqueados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16251\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png\" alt=\"Casillero de contenidos\" width=\"2000\" height=\"1008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1024x516.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-768x387.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1536x774.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-840x423.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1216x613.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1832x923.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Content-Locker-1080x544.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Algunos de los mejores plugins para formularios de suscripci\u00f3n de WordPress facilitan la protecci\u00f3n del contenido para que s\u00f3lo se pueda acceder a \u00e9l cuando un visitante introduzca su direcci\u00f3n de correo electr\u00f3nico y se una a su lista de correo.<\/p>\n<p>Esta es quiz\u00e1s la forma m\u00e1s sencilla de crear un incentivo opt-in, ya que el contenido ya est\u00e1 activo en su sitio web, por lo que s\u00f3lo tiene que seleccionar las partes a las que desea conceder acceso.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Run_a_Free_Email_Course\"><\/span>Organice un curso gratuito por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lo m\u00e1s probable es que los visitantes hayan llegado a su sitio de afiliaci\u00f3n para aprender algo. No se preocupe si no se unen de inmediato. Puede ayudarles y demostrarles sus conocimientos ofreci\u00e9ndoles acceso a un curso gratuito por correo electr\u00f3nico.<\/p>\n<p>Esta serie de correos electr\u00f3nicos automatizados podr\u00eda cubrir un componente de su sitio de membres\u00eda, proporcionando una buena transici\u00f3n a su contenido de pago.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Free_Membership_Site_Trials\"><\/span>Pruebas gratuitas de sitios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ofrecer acceso gratuito a su contenido premium durante un tiempo limitado es otra forma de utilizar los imanes de clientes potenciales y los incentivos de suscripci\u00f3n para hacer crecer su sitio de afiliaci\u00f3n.<\/p>\n<p>No s\u00f3lo obtendr\u00e1 permiso para enviar por correo electr\u00f3nico a sus nuevos suscriptores informaci\u00f3n sobre su sitio de afiliaci\u00f3n, sino que \u00e9stos podr\u00e1n ver de primera mano c\u00f3mo su contenido puede ayudarles.<\/p>\n<p>Si est\u00e1 seguro -y deber\u00eda estarlo- de que el contenido de su sitio de afiliaci\u00f3n es tan bueno que los usuarios estar\u00e1n encantados de pagar por \u00e9l una vez que lo hayan visto, ofrecer una prueba gratuita es un gran incentivo para que los visitantes act\u00faen en su sitio, en lugar de pulsar el bot\u00f3n Atr\u00e1s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Limited_Membership_Plans\"><\/span>Planes de afiliaci\u00f3n limitada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A veces hay razones para no ofrecer acceso gratuito a su sitio de afiliaci\u00f3n, aunque sea a modo de prueba.<\/p>\n<p>Quiz\u00e1 no quiera correr el riesgo de devaluar su contenido al ponerlo a disposici\u00f3n de todos. O tal vez piense que ha trabajado demasiado en su proyecto como para dar libre acceso a otros.<\/p>\n<p>Sean cuales sean sus motivos, una buena alternativa a ofrecer una prueba gratuita es a\u00f1adir un nivel de precio inferior a su oferta.\u00a0<a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">otros planes de afiliaci\u00f3n<\/a>.<\/p>\n<p>Este plan de afiliaci\u00f3n de captaci\u00f3n de clientes potenciales podr\u00eda ser m\u00e1s breve que el resto de sus planes, como una prueba de siete d\u00edas, o s\u00f3lo podr\u00eda dar acceso a una peque\u00f1a parte de su sitio de afiliaci\u00f3n, como un m\u00f3dulo de su programa.<\/p>\n<p>Un precio m\u00e1s bajo puede facilitar que los visitantes interesados den ese salto de fe y se inscriban.<\/p>\n<p>Esto es especialmente cierto si no tiene muchos\u00a0<a href=\"https:\/\/memberpress.com\/es\/improve-membership-site-conversions-with-these-trust-factors\/\">se\u00f1ales de confianza en su sitio web<\/a>. Adem\u00e1s, el acceso limitado a tus contenidos deber\u00eda bastar para demostrar que eres el experto que dices ser y que merece la pena pagar por ellos.<\/p>\n<p>Puede utilizar el poder de la escasez para aumentar el inter\u00e9s en estos planes de afiliaci\u00f3n de prueba poni\u00e9ndolos a su disposici\u00f3n s\u00f3lo durante periodos limitados.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/es\/benefits-of-adding-a-page-builder-to-your-membership-website\/\">Un buen plugin constructor de p\u00e1ginas<\/a> como Beaver Builder hace que sea f\u00e1cil a\u00f1adir temporizadores de cuenta atr\u00e1s a su sitio web.<\/p>\n<p>Con el <a href=\"https:\/\/memberpress.com\/es\/addons\/beaver-builder\/\">Complemento MemberPress Beaver Builder<\/a>Tambi\u00e9n puede a\u00f1adir una regla MemberPress a su temporizador de cuenta atr\u00e1s para que s\u00f3lo lo vean determinados segmentos de su audiencia.<\/p>\n<p>Por ejemplo, puede configurar una regla que permita que s\u00f3lo los no miembros o los miembros b\u00e1sicos vean un temporizador de cuenta atr\u00e1s promocional especial para una suscripci\u00f3n premium con descuento.<\/p>\n<p>Esto tambi\u00e9n evitar\u00e1 que los nuevos usuarios Premium se sientan frustrados o decepcionados por haberse perdido una oferta especial.<\/p>\n<p>Al asegurarse de que s\u00f3lo los no afiliados o los afiliados b\u00e1sicos pueden ver la promoci\u00f3n, mantiene el valor percibido de la afiliaci\u00f3n premium y respeta el compromiso adquirido por quienes ya se han inscrito al precio normal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_a_Membership_Site_Coupon_Code\"><\/span>Ofrezca un c\u00f3digo de cup\u00f3n de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16253\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png\" alt=\"Cup\u00f3n MemberPress\" width=\"2000\" height=\"1115\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon.png 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1024x571.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-768x428.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1536x856.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-840x468.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1216x678.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1832x1021.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-700x390.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/02\/Lead-Magnets-Coupon-1080x602.png 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>Los plugins de afiliaci\u00f3n de WordPress de alta calidad como MemberPress hacen que\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\">crear y ofrecer cupones de descuento<\/a> sencillo. Crear un cup\u00f3n para los nuevos suscriptores del bolet\u00edn electr\u00f3nico no s\u00f3lo le ayuda a hacer crecer su lista, sino que tambi\u00e9n da a los visitantes una raz\u00f3n para unirse a su sitio de membres\u00eda utilizando el c\u00f3digo de descuento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tanto si su objetivo es\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\">convierta a los visitantes gratuitos de su sitio web en miembros de pago<\/a>\u00a0En ese mismo momento, o a largo plazo, an\u00edmelos a suscribirse a su lista de correo electr\u00f3nico o a asistir a un seminario web.<\/p>\n<p>Como hemos visto, hay un mont\u00f3n de incentivos opt-in para ayudar a su sitio de membres\u00eda generar m\u00e1s clientes potenciales. Y cuando se utilizan las herramientas adecuadas, como un buen plugin opt-in y servicio de bolet\u00edn de correo electr\u00f3nico, usted puede encontrar que todo el proceso es mucho m\u00e1s f\u00e1cil de implementar de lo que pensaba.<\/p>\n<p><em>\u00bfQu\u00e9 incentivo ofrecer\u00e1 a su p\u00fablico para que interact\u00fae con usted y su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One great way to grow your membership site is to offer visitors something in exchange for their continued interaction, such as a free trial at your membership site in exchange for their email address. Once a visitor signs up for your free trial, you\u2019ve got their contact information as well as permission to keep in [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[169],"class_list":{"0":"post-16249","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-email-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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