{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Una herramienta para gobernarlos a todos: Google Analytics"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Analytics. Ha o\u00eddo el nombre, \u00bfverdad? Si no lo ha hecho -y puede que incluso si lo ha hecho- probablemente se est\u00e9 preguntando qu\u00e9 es, qu\u00e9 hace y c\u00f3mo puede ayudar a su negocio. Y lo que es m\u00e1s importante, despu\u00e9s de leer este art\u00edculo, se preguntar\u00e1 por qu\u00e9 no lo est\u00e1 utilizando ya.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8b72476c5b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8b72476c5b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >Qu\u00e9 hace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >\u00bfC\u00f3mo funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Todo sobre los datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Consejo r\u00e1pido<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">En pocas palabras, Google Analytics es la herramienta de las herramientas de an\u00e1lisis. Este recopilador de datos integral le ayuda a analizar todos los datos de su sitio web en un solo lugar para que pueda medir de la forma m\u00e1s eficaz el retorno de la inversi\u00f3n en marketing. Y, como hemos demostrado en varios de nuestros art\u00edculos, estar al tanto de sus an\u00e1lisis web es m\u00e1s que importante. Le ayuda a comprender c\u00f3mo captar clientes potenciales y, una vez que los tiene, cu\u00e1les son sus comportamientos para poder conservarlos y convertirlos en clientes. Google Analytics y los datos que recopila le permiten saber d\u00f3nde gastar su dinero en publicidad, qu\u00e9 tipo de contenido est\u00e1 resonando entre su audiencia y de d\u00f3nde procede esa audiencia. \u00bfY adivina qu\u00e9? Es gratis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>Qu\u00e9 hace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que se podr\u00edan escribir vol\u00famenes sobre el pasado, presente y futuro de Google Analytics -y, sinceramente, probablemente <em>tienen<\/em> Nuestro objetivo es ofrecerle un conocimiento pr\u00e1ctico de lo que hace y c\u00f3mo utilizarlo. Considera este art\u00edculo como una ventanilla \u00fanica para aprender los conceptos b\u00e1sicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1s lo mejor de Google Analytics es que le ayuda a realizar un seguimiento de la procedencia de sus clientes mediante la recopilaci\u00f3n de datos y la elaboraci\u00f3n de informes \u00fatiles. Los clientes potenciales proceden de toda la Web, ya sea de una publicaci\u00f3n en las redes sociales, de un enlace compartido o incluso de fuentes externas, como una valla publicitaria, un anuncio en la radio o la televisi\u00f3n, o un contacto en persona o una recomendaci\u00f3n. Analytics recopila toda esta informaci\u00f3n para usted y crea informes sobre la cantidad de tr\u00e1fico que su sitio est\u00e1 recibiendo y de d\u00f3nde viene ese tr\u00e1fico (\u00a1e incluso a d\u00f3nde van!). Estos valiosos datos pueden utilizarse para calcular el ROI de cualquier tipo de marketing en l\u00ednea, e incluso pueden conectarse a sus esfuerzos de marketing fuera de l\u00ednea para obtener una visi\u00f3n global del comportamiento de sus clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>\u00bfC\u00f3mo funciona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics realiza el seguimiento de todos estos incre\u00edbles datos mediante un c\u00f3digo de seguimiento \u00fanico que se inserta en el sitio web una vez configurado Google Analytics. Solo tienes que asegurarte de configurarlo en tu cuenta de Google principal. Por ejemplo, si tienes dos cuentas de Google, una para uso personal y otra para uso profesional, deber\u00e1s establecerla en la cuenta profesional. Tambi\u00e9n puedes crear una cuenta espec\u00edfica para Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que acceda, vaya a la pesta\u00f1a Admin, asigne un nombre a la cuenta (el nombre de su empresa) y, a continuaci\u00f3n, introduzca el nombre de su sitio web y especifique la URL. Google Analytics le proporcionar\u00e1 un c\u00f3digo de seguimiento \u00fanico que deber\u00e1 instalar en su sitio web (nota: deber\u00e1 instalarlo en todas las p\u00e1ginas de su sitio web para poder realizar un seguimiento de los datos de todas esas p\u00e1ginas). Este c\u00f3digo de seguimiento realiza todo el trabajo de recopilaci\u00f3n de datos mediante el seguimiento de los visitantes que llegan a su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si no est\u00e1 seguro de c\u00f3mo instalar Google Analytics en su sitio, consulte la p\u00e1gina <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">centro de ayuda<\/a>donde encontrar\u00e1s multitud de consejos para instalar y utilizar la herramienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Todo sobre los datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay dos t\u00e9rminos fundamentales que deber\u00e1 conocer cuando empiece a utilizar Google Analytics: dimensiones y m\u00e9tricas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dimensiones<\/strong> describa cu\u00e1les son sus datos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localizaci\u00f3n geogr\u00e1fica<\/li>\n\n\n\n<li>demograf\u00eda<\/li>\n\n\n\n<li>fuentes de tr\u00e1fico<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e9tricas<\/strong> medir sus datos, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>tasa de conversi\u00f3n<\/li>\n\n\n\n<li>porcentaje de rebotes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esos datos se organizan en ABC (o \"AAABC\", pero eso no queda tan bien):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adquisiciones<\/strong>: medidas <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">tr\u00e1fico y le indica cu\u00e1ntas visitas recibe su sitio web<\/a> est\u00e1 recibiendo.<br><strong>Audiencia<\/strong>: permite saber qui\u00e9n es su p\u00fablico y cu\u00e1les son sus rasgos particulares.<br><strong>Publicidad<\/strong>: le permite revisar sus campa\u00f1as de publicidad en l\u00ednea.<br><strong>Comportamiento<\/strong>: registra el comportamiento de los visitantes de su sitio web, como las p\u00e1ginas a las que van y las acciones que realizan en ellas.<br><strong>Conversiones<\/strong>: realiza un seguimiento de las acciones que realizan los visitantes en su sitio web y que los convierten en clientes (suscripci\u00f3n a un bolet\u00edn, compra de un producto, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las \u00e1reas anteriores tienen varios informes dentro de sus secciones, pero entrar en todos estos informes requerir\u00eda un post mucho m\u00e1s largo. Por eso, para el prop\u00f3sito de este art\u00edculo, vamos a centrarnos en las tres \u00e1reas principales, el d\u00f3nde, el qu\u00e9 y el c\u00f3mo: adquisiciones, comportamiento y conversiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adquisiciones<\/strong><br>Estos informes le ayudan a saber de d\u00f3nde procede el tr\u00e1fico de su sitio web y c\u00f3mo ha llegado exactamente a \u00e9l. Los informes de adquisici\u00f3n le muestran cu\u00e1ntas sesiones ha adquirido su sitio, la tasa de rebote (que es <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">definido<\/a> como \"sesiones de una sola p\u00e1gina\") de esos visitantes, y los principales lugares de los que proceden las conversiones (redes sociales, boletines, motores de b\u00fasqueda, etc.). Cuando configure Analytics, puede a\u00f1adir <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e1metros UTM<\/a> a su c\u00f3digo \u00fanico. Estos par\u00e1metros son etiquetas adicionales al final del c\u00f3digo que proporcionan a Analytics m\u00e1s informaci\u00f3n sobre sus enlaces, lo que le permite proporcionarle datos m\u00e1s espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Comportamiento<\/strong><br>Estos informes le indican qu\u00e9 hacen sus visitantes cuando est\u00e1n en su sitio web. Y le permitir\u00e1n saber si el contenido de su sitio no s\u00f3lo est\u00e1 resonando con la audiencia, sino que les lleva a tomar medidas. Puede ver cu\u00e1ntas visitas tiene cada una de las p\u00e1ginas de su sitio, cu\u00e1ntas de esas visitas son \u00fanicas (cu\u00e1ntas veces un nuevo visitante ve una p\u00e1gina en lugar de que un visitante la vea varias veces), la tasa de rebote y el porcentaje de m\u00e9tricas de salida. Tambi\u00e9n puede ver el Flujo de Comportamiento, que le muestra el recorrido t\u00edpico de un visitante en su sitio, desde la entrada hasta la salida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversiones<\/strong><br>Estos <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">de la eficacia de su sitio web.<\/a> es convertir a los visitantes en clientes potenciales o clientes. B\u00e1sicamente, esto es lo que suman todos los datos: convertir a un visitante en un cliente potencial o en un cliente. En esta secci\u00f3n, puede revisar cuatro informes: objetivos, comercio electr\u00f3nico, canal multifunnel y atribuci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Consejo r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Es f\u00e1cil sentirse abrumado por la enormidad de Analytics y todas sus capacidades. Una de las principales cosas que hay que recordar es que la mejor manera de revisar y utilizar los datos recopilados es tener siempre presentes los objetivos del sitio web. Y adivine qu\u00e9. Google Analytics tambi\u00e9n te permite establecer y realizar un seguimiento de los objetivos. En su cuenta de Analytics, vaya a Admin y seleccione Objetivos. Si quieres conseguir un determinado n\u00famero de conversiones, aprovecha las plantillas de objetivos de Google y haz un seguimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfHacia d\u00f3nde debemos dirigirnos con nuestros art\u00edculos sobre Google Analytics? \u00bfQu\u00e9 tipo de informaci\u00f3n le resultar\u00eda m\u00e1s \u00fatil al empezar a utilizarlo? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo Google Analytics puede transformar su sitio de afiliaci\u00f3n. Aprenda a rastrear, analizar y optimizar con facilidad.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":["post-16299","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-and-metrics","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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