{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"One Tool to Rule Them All: Google Analytics"},"content":{"rendered":"\n<p>Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bee15d30c2d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bee15d30c2d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >What It Does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >So, How Does It Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >All About That Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Quick Tip<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>What It Does<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>\n\n\n\n<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>So, How Does It Work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>\n\n\n\n<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>\n\n\n\n<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>All About That Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>\n\n\n\n<p><strong>Dimensions<\/strong> describe what your data is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>\n\n\n\n<p><strong>Metrics<\/strong> measure your data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>\n\n\n\n<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>\n\n\n\n<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>\n\n\n\n<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>\n\n\n\n<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>\n\n\n\n<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>\n\n\n\n<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Quick Tip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>\n\n\n\n<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Google Analytics can transform your membership site. Learn to track, analyze, and optimize with ease.<\/p>\n","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":[],"aioseo_notices":[],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p>","content":[{"type":"text","data":"Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>","content":[{"type":"text","data":"In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What It Does<\/h3>","content":"What It Does","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>","content":[{"type":"text","data":"Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>","content":[{"type":"text","data":"Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">So, How Does It Work?<\/h3>","content":"So, How Does It Work?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>","content":[{"type":"text","data":"Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>","content":[{"type":"text","data":"Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>","content":[{"type":"text","data":"If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">All About That Data<\/h3>","content":"All About That Data","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>","content":[{"type":"text","data":"There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Dimensions<\/strong> describe what your data is:<\/p>","content":[{"type":"text","data":"<strong>Dimensions<\/strong> describe what your data is:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>geographic location<\/li>","content":"geographic location","data":{"text":"geographic location"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>demographics<\/li>","content":"demographics","data":{"text":"demographics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>traffic sources<\/li>","content":"traffic sources","data":{"text":"traffic sources"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>landing pages<\/li>","content":"landing pages","data":{"text":"landing pages"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Metrics<\/strong> measure your data, such as:<\/p>","content":[{"type":"text","data":"<strong>Metrics<\/strong> measure your data, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>number of visits<\/li>","content":"number of visits","data":{"text":"number of visits"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>pages per visit<\/li>","content":"pages per visit","data":{"text":"pages per visit"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>conversion rate<\/li>","content":"conversion rate","data":{"text":"conversion rate"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>bounce rate<\/li>","content":"bounce rate","data":{"text":"bounce rate"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>","content":[{"type":"text","data":"That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>","content":[{"type":"text","data":"The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>","content":[{"type":"text","data":"<strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>","content":[{"type":"text","data":"<strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Quick Tip<\/h3>","content":"Quick Tip","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>","content":[{"type":"text","data":"It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16299"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}