{"id":16299,"date":"2018-03-07T11:11:54","date_gmt":"2018-03-07T18:11:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=16299"},"modified":"2024-05-20T15:02:11","modified_gmt":"2024-05-20T19:02:11","slug":"one-tool-to-rule-them-all-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/","title":{"rendered":"Una herramienta para gobernarlos a todos: Google Analytics"},"content":{"rendered":"<p>Google Analytics. Ha o\u00eddo el nombre, \u00bfverdad? Si no lo ha hecho -y puede que incluso si lo ha hecho- probablemente se est\u00e9 preguntando qu\u00e9 es, qu\u00e9 hace y c\u00f3mo puede ayudar a su negocio. Y lo que es m\u00e1s importante, despu\u00e9s de leer este art\u00edculo, se preguntar\u00e1 por qu\u00e9 no lo est\u00e1 utilizando ya.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f1b3c90aaf3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f1b3c90aaf3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#What_It_Does\" >Qu\u00e9 hace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#So_How_Does_It_Work\" >\u00bfC\u00f3mo funciona?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#All_About_That_Data\" >Todo sobre los datos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/one-tool-to-rule-them-all-google-analytics\/#Quick_Tip\" >Consejo r\u00e1pido<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>En pocas palabras, Google Analytics es la herramienta de las herramientas de an\u00e1lisis. Este recopilador de datos integral le ayuda a analizar todos los datos de su sitio web en un solo lugar para que pueda medir de la forma m\u00e1s eficaz el retorno de la inversi\u00f3n en marketing. Y, como hemos demostrado en varios de nuestros art\u00edculos, estar al tanto de sus an\u00e1lisis web es m\u00e1s que importante. Le ayuda a comprender c\u00f3mo captar clientes potenciales y, una vez que los tiene, cu\u00e1les son sus comportamientos para poder conservarlos y convertirlos en clientes. Google Analytics y los datos que recopila le permiten saber d\u00f3nde gastar su dinero en publicidad, qu\u00e9 tipo de contenido est\u00e1 resonando entre su audiencia y de d\u00f3nde procede esa audiencia. \u00bfY adivina qu\u00e9? Es gratis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_It_Does\"><\/span>Qu\u00e9 hace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dado que se podr\u00edan escribir vol\u00famenes sobre el pasado, presente y futuro de Google Analytics -y, sinceramente, probablemente <em>tienen<\/em> Nuestro objetivo es ofrecerle un conocimiento pr\u00e1ctico de lo que hace y c\u00f3mo utilizarlo. Considera este art\u00edculo como una ventanilla \u00fanica para aprender los conceptos b\u00e1sicos.<\/p>\n\n\n\n<p>Quiz\u00e1s lo mejor de Google Analytics es que le ayuda a realizar un seguimiento de la procedencia de sus clientes mediante la recopilaci\u00f3n de datos y la elaboraci\u00f3n de informes \u00fatiles. Los clientes potenciales proceden de toda la Web, ya sea de una publicaci\u00f3n en las redes sociales, de un enlace compartido o incluso de fuentes externas, como una valla publicitaria, un anuncio en la radio o la televisi\u00f3n, o un contacto en persona o una recomendaci\u00f3n. Analytics recopila toda esta informaci\u00f3n para usted y crea informes sobre la cantidad de tr\u00e1fico que su sitio est\u00e1 recibiendo y de d\u00f3nde viene ese tr\u00e1fico (\u00a1e incluso a d\u00f3nde van!). Estos valiosos datos pueden utilizarse para calcular el ROI de cualquier tipo de marketing en l\u00ednea, e incluso pueden conectarse a sus esfuerzos de marketing fuera de l\u00ednea para obtener una visi\u00f3n global del comportamiento de sus clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_It_Work\"><\/span>\u00bfC\u00f3mo funciona?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analytics realiza el seguimiento de todos estos incre\u00edbles datos mediante un c\u00f3digo de seguimiento \u00fanico que se inserta en el sitio web una vez configurado Google Analytics. Solo tienes que asegurarte de configurarlo en tu cuenta de Google principal. Por ejemplo, si tienes dos cuentas de Google, una para uso personal y otra para uso profesional, deber\u00e1s establecerla en la cuenta profesional. Tambi\u00e9n puedes crear una cuenta espec\u00edfica para Analytics.<\/p>\n\n\n\n<p>Una vez que acceda, vaya a la pesta\u00f1a Admin, asigne un nombre a la cuenta (el nombre de su empresa) y, a continuaci\u00f3n, introduzca el nombre de su sitio web y especifique la URL. Google Analytics le proporcionar\u00e1 un c\u00f3digo de seguimiento \u00fanico que deber\u00e1 instalar en su sitio web (nota: deber\u00e1 instalarlo en todas las p\u00e1ginas de su sitio web para poder realizar un seguimiento de los datos de todas esas p\u00e1ginas). Este c\u00f3digo de seguimiento realiza todo el trabajo de recopilaci\u00f3n de datos mediante el seguimiento de los visitantes que llegan a su sitio.<\/p>\n\n\n\n<p>Si no est\u00e1 seguro de c\u00f3mo instalar Google Analytics en su sitio, consulte la p\u00e1gina <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">centro de ayuda<\/a>donde encontrar\u00e1s multitud de consejos para instalar y utilizar la herramienta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_About_That_Data\"><\/span>Todo sobre los datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hay dos t\u00e9rminos fundamentales que deber\u00e1 conocer cuando empiece a utilizar Google Analytics: dimensiones y m\u00e9tricas.<\/p>\n\n\n\n<p><strong>Dimensiones<\/strong> describa cu\u00e1les son sus datos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localizaci\u00f3n geogr\u00e1fica<\/li>\n\n\n\n<li>demograf\u00eda<\/li>\n\n\n\n<li>fuentes de tr\u00e1fico<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u00e9tricas<\/strong> medir sus datos, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>tasa de conversi\u00f3n<\/li>\n\n\n\n<li>porcentaje de rebotes<\/li>\n<\/ul>\n\n\n\n<p>Esos datos se organizan en ABC (o \"AAABC\", pero eso no queda tan bien):<\/p>\n\n\n\n<p><strong>Adquisiciones<\/strong>: medidas <a href=\"https:\/\/memberpress.com\/es\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">tr\u00e1fico y le indica cu\u00e1ntas visitas recibe su sitio web<\/a> est\u00e1 recibiendo.<br><strong>Audiencia<\/strong>: permite saber qui\u00e9n es su p\u00fablico y cu\u00e1les son sus rasgos particulares.<br><strong>Publicidad<\/strong>: le permite revisar sus campa\u00f1as de publicidad en l\u00ednea.<br><strong>Comportamiento<\/strong>: registra el comportamiento de los visitantes de su sitio web, como las p\u00e1ginas a las que van y las acciones que realizan en ellas.<br><strong>Conversiones<\/strong>: realiza un seguimiento de las acciones que realizan los visitantes en su sitio web y que los convierten en clientes (suscripci\u00f3n a un bolet\u00edn, compra de un producto, etc.).<\/p>\n\n\n\n<p>Las \u00e1reas anteriores tienen varios informes dentro de sus secciones, pero entrar en todos estos informes requerir\u00eda un post mucho m\u00e1s largo. Por eso, para el prop\u00f3sito de este art\u00edculo, vamos a centrarnos en las tres \u00e1reas principales, el d\u00f3nde, el qu\u00e9 y el c\u00f3mo: adquisiciones, comportamiento y conversiones.<\/p>\n\n\n\n<p><strong>Adquisiciones<\/strong><br>Estos informes le ayudan a saber de d\u00f3nde procede el tr\u00e1fico de su sitio web y c\u00f3mo ha llegado exactamente a \u00e9l. Los informes de adquisici\u00f3n le muestran cu\u00e1ntas sesiones ha adquirido su sitio, la tasa de rebote (que es <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">definido<\/a> como \"sesiones de una sola p\u00e1gina\") de esos visitantes, y los principales lugares de los que proceden las conversiones (redes sociales, boletines, motores de b\u00fasqueda, etc.). Cuando configure Analytics, puede a\u00f1adir <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Par\u00e1metros UTM<\/a> a su c\u00f3digo \u00fanico. Estos par\u00e1metros son etiquetas adicionales al final del c\u00f3digo que proporcionan a Analytics m\u00e1s informaci\u00f3n sobre sus enlaces, lo que le permite proporcionarle datos m\u00e1s espec\u00edficos.<\/p>\n\n\n\n<p><strong>Comportamiento<\/strong><br>Estos informes le indican qu\u00e9 hacen sus visitantes cuando est\u00e1n en su sitio web. Y le permitir\u00e1n saber si el contenido de su sitio no s\u00f3lo est\u00e1 resonando con la audiencia, sino que les lleva a tomar medidas. Puede ver cu\u00e1ntas visitas tiene cada una de las p\u00e1ginas de su sitio, cu\u00e1ntas de esas visitas son \u00fanicas (cu\u00e1ntas veces un nuevo visitante ve una p\u00e1gina en lugar de que un visitante la vea varias veces), la tasa de rebote y el porcentaje de m\u00e9tricas de salida. Tambi\u00e9n puede ver el Flujo de Comportamiento, que le muestra el recorrido t\u00edpico de un visitante en su sitio, desde la entrada hasta la salida.<\/p>\n\n\n\n<p><strong>Conversiones<\/strong><br>Estos <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">de la eficacia de su sitio web.<\/a> es convertir a los visitantes en clientes potenciales o clientes. B\u00e1sicamente, esto es lo que suman todos los datos: convertir a un visitante en un cliente potencial o en un cliente. En esta secci\u00f3n, puede revisar cuatro informes: objetivos, comercio electr\u00f3nico, canal multifunnel y atribuci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Tip\"><\/span>Consejo r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Es f\u00e1cil sentirse abrumado por la enormidad de Analytics y todas sus capacidades. Una de las principales cosas que hay que recordar es que la mejor manera de revisar y utilizar los datos recopilados es tener siempre presentes los objetivos del sitio web. Y adivine qu\u00e9. Google Analytics tambi\u00e9n te permite establecer y realizar un seguimiento de los objetivos. En su cuenta de Analytics, vaya a Admin y seleccione Objetivos. Si quieres conseguir un determinado n\u00famero de conversiones, aprovecha las plantillas de objetivos de Google y haz un seguimiento.<\/p>\n\n\n\n<p><em>\u00bfHacia d\u00f3nde debemos dirigirnos con nuestros art\u00edculos sobre Google Analytics? \u00bfQu\u00e9 tipo de informaci\u00f3n le resultar\u00eda m\u00e1s \u00fatil al empezar a utilizarlo? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo Google Analytics puede transformar su sitio de afiliaci\u00f3n. Aprenda a rastrear, analizar y optimizar con facilidad.<\/p>","protected":false},"author":3121,"featured_media":16305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,94],"tags":[],"class_list":{"0":"post-16299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Maximize your website\u2019s performance with Google Analytics. 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You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it.<\/p>","content":[{"type":"text","data":"Google Analytics. You\u2019ve heard the name, right? If you haven\u2019t\u2014and maybe even if you have\u2014you\u2019re probably wondering what it is, what it does, and how it can help your business. More importantly, after you\u2019ve read this post, you\u2019ll wonder why you\u2019re not already using it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!<\/p>","content":[{"type":"text","data":"In a nutshell, Google Analytics is the tool of analytics tools. This all-encompassing data-gatherer helps you analyze all your website data in one place so you can most efficiently measure your marketing ROI. And, as we\u2019ve shown in several of our posts, staying on top of your web analytics is beyond important. It helps you understand how to gain leads and, once you\u2019ve got them, what their behaviors are so you can keep them and turn them into customers. Google Analytics and the data it gathers lets you see where to spend your advertising dollars, what type of content is resonating with your audience, and where that audience is coming from. And guess what? It\u2019s free!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">What It Does<\/h3>","content":"Qu\u00e9 hace","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics.<\/p>","content":[{"type":"text","data":"Since volumes could be written about the past, present, and future of Google Analytics\u2014and, honestly, probably <em>have<\/em> been written if you do a quick online search\u2014our goal is to give you a working knowledge of what it does and how to use it. Consider this article your one-stop shop for learning the basics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior.<\/p>","content":[{"type":"text","data":"Perhaps the best thing about Google Analytics is that it helps you track where your customers are coming from by collecting data and offering useful reports. Leads and customers come from all over the web, whether directed by a social media post, a shared link, and even offline sources such as a billboard, radio or television ad, or an in-person contact or referral. Analytics gathers all of this info for you and creates reports on how much traffic your site is getting and where that traffic is coming from (and even where they\u2019re going!). This invaluable data can be used to calculate your ROI for every type of online marketing, and you can even connect it to your offline marketing efforts to get an overall view of your customers\u2019 behavior."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">So, How Does It Work?<\/h3>","content":"\u00bfC\u00f3mo funciona?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics.<\/p>","content":[{"type":"text","data":"Analytics tracks all this awesome data by a unique tracking code you insert in your website after you set Google Analytics up, and setting it up is pretty easy. Just make sure you set it up under your main Google account. For example, if you have two Google accounts, one for personal use and one for business, you\u2019ll want to establish it under the business account. Alternatively, you can create an account specifically for Analytics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site.<\/p>","content":[{"type":"text","data":"Once you sign in, go to the Admin tab, name the account (your company\u2019s name), then put in your website\u2019s name and specify the URL. Google Analytics provides you with a unique tracking code you will then install on your website (note: you\u2019ll want to install it on every page of your website so you can track data from all those pages). This tracking code does all the data-gathering work by tracking visitors who come to your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool.<\/p>","content":[{"type":"text","data":"If you\u2019re unsure how to install Google Analytics on your site, check out the <a href=\"https:\/\/support.google.com\/analytics\/?hl=en#topic=3544906\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">help center<\/a>, where you\u2019ll find a myriad of tips for installing and using the tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">All About That Data<\/h3>","content":"Todo sobre los datos","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics.<\/p>","content":[{"type":"text","data":"There are two foundational terms you\u2019ll want to be aware of when you start with Google Analytics: dimensions and metrics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Dimensions<\/strong> describe what your data is:<\/p>","content":[{"type":"text","data":"<strong>Dimensions<\/strong> describe what your data is:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>geographic location<\/li>\n\n\n\n<li>demographics<\/li>\n\n\n\n<li>traffic sources<\/li>\n\n\n\n<li>landing pages<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>localizaci\u00f3n geogr\u00e1fica<\/li>\n\n\n\n<li>demograf\u00eda<\/li>\n\n\n\n<li>fuentes de tr\u00e1fico<\/li>\n\n\n\n<li>p\u00e1ginas de destino<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>geographic location<\/li>","content":"localizaci\u00f3n geogr\u00e1fica","data":{"text":"geographic location"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>demographics<\/li>","content":"demograf\u00eda","data":{"text":"demographics"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>traffic sources<\/li>","content":"fuentes de tr\u00e1fico","data":{"text":"traffic sources"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>landing pages<\/li>","content":"p\u00e1ginas de destino","data":{"text":"landing pages"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Metrics<\/strong> measure your data, such as:<\/p>","content":[{"type":"text","data":"<strong>Metrics<\/strong> measure your data, such as:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>number of visits<\/li>\n\n\n\n<li>pages per visit<\/li>\n\n\n\n<li>conversion rate<\/li>\n\n\n\n<li>bounce rate<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>n\u00famero de visitas<\/li>\n\n\n\n<li>p\u00e1ginas por visita<\/li>\n\n\n\n<li>tasa de conversi\u00f3n<\/li>\n\n\n\n<li>porcentaje de rebotes<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>number of visits<\/li>","content":"n\u00famero de visitas","data":{"text":"number of visits"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>pages per visit<\/li>","content":"p\u00e1ginas por visita","data":{"text":"pages per visit"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>conversion rate<\/li>","content":"tasa de conversi\u00f3n","data":{"text":"conversion rate"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>bounce rate<\/li>","content":"porcentaje de rebotes","data":{"text":"bounce rate"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):<\/p>","content":[{"type":"text","data":"That data is then organized into ABCs (or \u201cAAABC,\u201d but that doesn\u2019t quite look as good):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.).<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong>: measures <a href=\"https:\/\/memberpress.com\/blog\/how-to-increase-traffic-to-your-website-using-seo\/\">traffic and tells you how many visits your website<\/a> is getting.<br><strong>Audience<\/strong>: provides insight into who your audience is and what their particular traits are.<br><strong>Advertising<\/strong>: lets you review your online advertising campaigns.<br><strong>Behavior<\/strong>: records website visitors\u2019 behavior on your site, such as which pages they are going to and what actions are being taken on those pages.<br><strong>Conversions<\/strong>: tracks the actions visitors complete on your website that convert them into customers (signing up for a newsletter, purchasing a product, etc.)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions.<\/p>","content":[{"type":"text","data":"The above areas have several reports within their sections, but going into all of these reports would require a much longer post. That\u2019s why, for this article\u2019s purpose, we\u2019re going to focus on the top three areas, the where, what, and how: acquisitions, behavior, and conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data.<\/p>","content":[{"type":"text","data":"<strong>Acquisitions<\/strong><br>These reports help you track where your website traffic is coming from and how exactly it got to your site. Acquisitions reports show you how many sessions your site has acquired, the bounce rate (which is <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">defined<\/a> as \u201csingle-page sessions\u201d) of those visitors, and the top places conversions are coming from (social media, newsletters, search engines, etc.). When you set Analytics up, you can add <a href=\"https:\/\/www.shivarweb.com\/10007\/using-url-parameter-builder\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">UTM parameters<\/a> to your unique code. These parameters are additional tags at the end of the code that give Analytics more information about your links, allowing it to provide you with more specific data."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit.<\/p>","content":[{"type":"text","data":"<strong>Behavior<\/strong><br>These reports tell you what your visitors are up to when on your website. And they\u2019ll let you know if the content on your site is not only resonating with audiences but leading them to take action. You can see how many views each of your site\u2019s pages has, how many of those page views are unique (how many times a new visitor looks at a page rather than one visitor looking at the page multiple times), bounce rate, and the percentage of exit metrics. You can also see the Behavior Flow, which shows you a visitor\u2019s typical path on your site, from entrance to exit."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution.<\/p>","content":[{"type":"text","data":"<strong>Conversions<\/strong><br>These <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\">reports are all about understanding how effective your site<\/a> is at converting visitors into leads or clients. Basically, this is what all the data adds up to: converting a visitor to become a lead or a customer. In this section, you can review four reports: goals, e-commerce, multifunnel channel, and attribution."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Quick Tip<\/h3>","content":"Consejo r\u00e1pido","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!<\/p>","content":[{"type":"text","data":"It\u2019s easy to feel overwhelmed by the enormity of Analytics and all its capabilities. As you start to dip your toes in, one of the main things to remember is that the best way to review and actually use the data you\u2019ve gathered is to always keep your website goals in mind. And guess what! Google Analytics lets you set and track goals, too. In your Analytics account, just go to Admin, then select Goals. If you\u2019re shooting for a certain number of conversions, be sure to take advantage of Google\u2019s goal templates, and get tracking!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>Where should we go from here with our Google Analytics articles? What kind of information would you find most helpful as you start using it? Let us know in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16299"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/16305"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}