{"id":16300,"date":"2018-03-14T10:29:08","date_gmt":"2018-03-14T16:29:08","guid":{"rendered":"https:\/\/memberpress.com\/?p=16300"},"modified":"2024-09-18T14:12:13","modified_gmt":"2024-09-18T18:12:13","slug":"the-lowdown-on-backlinks-what-they-are-and-why-you-need-them","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/","title":{"rendered":"La verdad sobre los v\u00ednculos de retroceso: Qu\u00e9 son y por qu\u00e9 los necesitas"},"content":{"rendered":"<p>Entre los muchos elementos que componen la optimizaci\u00f3n para motores de b\u00fasqueda (SEO), los backlinks son uno de los m\u00e1s dif\u00edciles de entender y, posiblemente, incluso m\u00e1s dif\u00edciles de conseguir. Los backlinks forman parte de la optimizaci\u00f3n fuera del sitio, que consiste en promocionar su sitio web en plataformas externas (como las redes sociales). Estas peque\u00f1as joyas persuaden a los usuarios para que visiten su sitio, de modo que suba de posici\u00f3n en los resultados de los motores de b\u00fasqueda. Los backlinks son un tipo de promoci\u00f3n que los motores de b\u00fasqueda ven como un voto de confianza, por as\u00ed decirlo, de otros sitios web, de que su sitio es digno de confianza y su contenido \u00fatil. En pocas palabras, es un sitio web que avala o \"respalda\" a otro.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b0291c45bb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b0291c45bb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Backlink_Basics\" >Conceptos b\u00e1sicos sobre backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#Why_You_Need_Backlinks\" >Por qu\u00e9 necesitas backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/#How_to_Earn_Backlinks\" >C\u00f3mo ganar backlinks<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00bfSuena sencillo? En teor\u00eda, s\u00ed. En la pr\u00e1ctica, es un poco m\u00e1s complicado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlink_Basics\"><\/span>Conceptos b\u00e1sicos sobre backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay algunas cosas que conviene saber de antemano sobre los v\u00ednculos de retroceso y su funcionamiento. En primer lugar, no todos los backlinks son iguales. Hay enlaces no-follow, enlaces do-follow, enlaces de baja calidad y enlaces internos. Conocer la diferencia entre ellos puede ayudarte a entender c\u00f3mo recibir -y dar- estos votos de confianza online.<\/p>\n<p><strong>No-follow<\/strong>: Cuando enlazas a un sitio que no consideras fiable o al que no quieres dar un voto de confianza, puedes a\u00f1adir una etiqueta no-follow al final del c\u00f3digo del backlink. Para ello <a href=\"https:\/\/amylynnandrews.com\/nofollow-link\/\" target=\"_blank\" rel=\"noopener noreferrer\">a\u00f1adir la etiqueta no-follow<\/a> en el c\u00f3digo HTML. Esto indica a los motores de b\u00fasqueda que, aunque est\u00e9s enlazando a otro sitio web, no est\u00e1s respondiendo por el contenido de ese sitio. Si enlaza con un sitio del que no quiere dar fe, deber\u00e1 a\u00f1adir el c\u00f3digo a sus enlaces; de lo contrario, se convertir\u00e1n por defecto en enlaces do-follow.<\/p>\n<p><strong>Do-follow<\/strong>: Cuando crea un v\u00ednculo de retroceso hacia un sitio web, est\u00e1 diciendo a los motores de b\u00fasqueda que puede dar fe del contenido y que le ha dado un voto de confianza. Como ya se ha mencionado, los enlaces son, por defecto, do-follow, por lo que no es necesario a\u00f1adirles nada para que sean do-follow (en otras palabras, no es necesaria la etiqueta do-follow).<\/p>\n<p><strong>Enlaces de baja calidad<\/strong>: Puede que tengas la tentaci\u00f3n de comprar backlinks para aumentar tu SEO, pero no suele ser una buena idea y lo m\u00e1s probable es que se vuelva en tu contra. Estos enlaces de baja calidad proceden de fuentes poco fiables, como el spam y los sitios automatizados. Usted no quiere que este tipo de sitios que enlazan a la suya, as\u00ed que, como veremos m\u00e1s adelante, nunca comprar backlinks porque la mayor\u00eda de las veces, estos son los tipos de enlaces que se le dar\u00e1 si usted los compra.<\/p>\n<p><strong>Enlaces internos<\/strong>: En realidad, forman parte del SEO in situ porque se encuentran dentro de su sitio, conectando las p\u00e1ginas de su dominio. Los enlaces a otras p\u00e1ginas o entradas de blog de su sitio no s\u00f3lo ayudan a los visitantes a encontrar m\u00e1s contenido, sino que tambi\u00e9n ayudan a los motores de b\u00fasqueda a indexar sus art\u00edculos y a reducir la tasa de rebote de los visitantes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_You_Need_Backlinks\"><\/span>Por qu\u00e9 necesitas backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ahora que sabes lo que son los backlinks, vamos a hablar de por qu\u00e9 los necesitas. Una vez m\u00e1s, los v\u00ednculos de retroceso son parte de su estrategia de SEO, y SEO es, como hemos dicho en un anterior <a href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Correo electr\u00f3nico:<\/a>SEO, el proceso por el cual haces que tu sitio sea lo suficientemente atractivo para los algoritmos de un motor de b\u00fasqueda como para que te elijan en los resultados. Los algoritmos de los motores de b\u00fasqueda \"prestar\u00e1n atenci\u00f3n\" a tu sitio si sigues ciertas normas y buenas pr\u00e1cticas de SEO, y los v\u00ednculos de retroceso son una de esas (muchas) pr\u00e1cticas.<\/p>\n<p>Backlinks ayudar a su sitio para obtener:<\/p>\n<ul>\n<li>mejor posicionamiento en los motores de b\u00fasqueda (cuanto m\u00e1s cerca est\u00e9 su sitio de los primeros puestos de la lista, m\u00e1s probable ser\u00e1 que un buscador lo visite);<\/li>\n<li>Los motores de b\u00fasqueda lo indexan m\u00e1s r\u00e1pido y lo hacen m\u00e1s visible para los buscadores;<\/li>\n<li>tr\u00e1fico de referencia, que tiene una baja tasa de rebote;<\/li>\n<li>autoridad de marca, estableci\u00e9ndole como experto en su campo;<\/li>\n<li>relaciones con personas influyentes en su campo; y<\/li>\n<li>oportunidades de promoci\u00f3n para dar a conocer su empresa y sus productos.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Earn_Backlinks\"><\/span>C\u00f3mo ganar backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hay muchas formas de ganar backlinks, pero todas requieren un poco de esfuerzo. Tendr\u00e1s que salir ah\u00ed fuera y empezar a investigar, compartir, comentar, escribir y dar backlinks a otros. Si eso suena abrumador y requiere mucho tiempo, no te preocupes, porque, en realidad, la forma recomendada de ganar backlinks es construirlos lentamente. \u00bfRecuerdas que comprar backlinks es malo? Tambi\u00e9n lo es ganar demasiados backlinks demasiado r\u00e1pido. Los backlinks comprados, como ya se ha dicho, pueden proceder de sitios de spam, y recibir demasiados backlinks en poco tiempo parece sospechoso. Y mantente alejado de los enlaces artificiales, que se consideran pr\u00e1cticas de SEO de sombrero negro. La mejor manera de ganar backlinks es, bueno, ganarlos, en lugar de ir por el camino f\u00e1cil (y posiblemente dudoso).<\/p>\n<p>Familiar\u00edcese y mant\u00e9ngase al d\u00eda con las novedades de Google. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Directrices para webmasters<\/a> a la hora de crear backlinks. Si intenta, incluso sin saberlo, obtener backlinks que vayan en contra de las directrices de Google, es muy probable que su sitio sea penalizado.<\/p>\n<p>Pero, de nuevo, hay formas de ganar backlinks leg\u00edtimamente:<\/p>\n<ul>\n<li>Escribe contenidos atractivos que merezca la pena compartir. Esto te da credibilidad como l\u00edder de opini\u00f3n y demuestra que eres capaz de contribuir a los debates en tu campo.<\/li>\n<li>Revise qu\u00e9 plataformas de medios sociales son adecuadas para su negocio y a\u00f1ada esos botones de compartir a su sitio. Los botones facilitan a los lectores compartir contenidos r\u00e1pidamente.<\/li>\n<li>P\u00f3ngase en contacto con blogueros y sitios web influyentes de su campo y prop\u00f3ngales escribir art\u00edculos como invitados en sus blogs.<\/li>\n<li>Invite a blogueros influyentes a escribir art\u00edculos para su sitio web y blog.<\/li>\n<li>Redactar comunicados de prensa sobre lanzamientos de productos, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\">nuevos cursos<\/a>o noticias de empresa, y env\u00edelas a sitios web de relaciones p\u00fablicas cre\u00edbles que las distribuir\u00e1n a diferentes medios sociales.<\/li>\n<li>Realice una investigaci\u00f3n de backlinks en un sitio web cuya audiencia sea similar a la que intenta atraer.<\/li>\n<li>Puede hacerlo examinando los enlaces que apuntan hacia ese sitio en particular utilizando una herramienta de investigaci\u00f3n de v\u00ednculos de retroceso, como Open Site Explorer de <a href=\"https:\/\/moz.com\/researchtools\/ose\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a> o las herramientas del explorador de sitios de <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a> y <a href=\"https:\/\/cognitiveseo.com\/site-explorer\/\" target=\"_blank\" rel=\"noopener noreferrer\">CognitiveSEO<\/a>.<\/li>\n<li>Haz a los dem\u00e1s lo que te gustar\u00eda que te hicieran a ti. S\u00ed, el viejo adagio. Dale a otra persona un v\u00ednculo de retroceso en tu sitio incluyendo un v\u00ednculo a su contenido en tu publicaci\u00f3n o en tu sitio, y lo m\u00e1s probable es que lo note y te d\u00e9 un v\u00ednculo de retroceso a ti tambi\u00e9n. Pero aseg\u00farese de que el v\u00ednculo de retroceso es relevante para su propio sitio y que es relevante para ellos porque, de nuevo, no todos los v\u00ednculos de retroceso son iguales. Cada backlink tiene un valor diferente: un backlink de una persona influyente o de un l\u00edder del sector tiene mucho m\u00e1s valor que uno del blog de un amigo. Adem\u00e1s, si bien es bueno dar un v\u00ednculo de retroceso a un amigo que tiene, por ejemplo, un sitio sobre la f\u00edsica cu\u00e1ntica, si usted est\u00e1 en el negocio de la cocina, ese v\u00ednculo de retroceso no ofrece mucho valor porque, bueno, \u00bfqu\u00e9 cocinero necesita saber acerca de los fotones y electrones al hornear lasa\u00f1a?<\/li>\n<\/ul>\n<p>Lo esencial a la hora de ganar y dar backlinks es tratarlo como si estuvieras remitiendo a alguien a un recurso adicional: si eres un entrenador de ejercicio y sugieres a tus clientes que se abastezcan de batidos de prote\u00ednas para que los entrenamientos vayan mejor, \u00bfd\u00f3nde les remitir\u00edas para que compraran los mejores batidos? Y \u00a1recuerda! Ve poco a poco. Como dice el refr\u00e1n: \"Lo bueno se hace esperar\". Y los backlinks -los que merecen la pena- llegar\u00e1n con un poco de tiempo y esfuerzo.<\/p>\n<p><em>\u00bfQu\u00e9 haces para ganar backlinks? \u00bfUtilizas alguna herramienta como las que hemos mencionado, o tienes alguna t\u00e1ctica diferente que nos puedas sugerir? Nos encantar\u00eda que nos lo contaras.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, which, as a refresher, refers to promoting your website on outside platforms (think social media). These little gems persuade users to visit your [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-16300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. Build your authority with high-quality backlinks.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"what are backlinks,importance of backlinks for seo,why you need backlinks for seo,seo backlinks,backlink strategies for seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Backlinks Explained: What They Are and Why You Need Them\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn what backlinks are and why they are essential for improving your website&#039;s SEO. 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