{"id":16353,"date":"2018-04-11T11:10:50","date_gmt":"2018-04-11T17:10:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=16353"},"modified":"2022-02-16T11:10:11","modified_gmt":"2022-02-16T18:10:11","slug":"informational-and-promotional-content-what-are-you-writing-anyway","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/","title":{"rendered":"Qu\u00e9 es la redacci\u00f3n promocional y qu\u00e9 el contenido informativo (y c\u00f3mo equilibrar ambos)"},"content":{"rendered":"<p>A estas alturas ya sabe que el contenido de su sitio web y de su blog tiene un prop\u00f3sito mayor. El contenido no s\u00f3lo existe porque \"tienes\" que escribirlo. La creaci\u00f3n de contenidos y el marketing son imprescindibles si quieres atraer a la gente a tu negocio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ff5d6f7bb34\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ff5d6f7bb34\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Promotional_Writing\" >\u00bfQu\u00e9 es la redacci\u00f3n promocional?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#What_is_Informational_Content\" >\u00bfQu\u00e9 es el contenido informativo?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Writing_Informational_Content\" >Redacci\u00f3n de contenidos informativos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/informational-and-promotional-content-what-are-you-writing-anyway\/#Think_Like_a_Marketer_306010\" >Piense como un experto en marketing 30\/60\/10<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Writing is an effective way to turn followers into customers. Writing both\u00a0 informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)<\/p>\n\n\n\n<p>\u00bfQu\u00e9 es la redacci\u00f3n promocional y qu\u00e9 la informativa? En este art\u00edculo explicaremos las diferencias entre ambos y le daremos consejos sobre la mejor forma de escribirlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-promotional-writing\"><span class=\"ez-toc-section\" id=\"What_is_Promotional_Writing\"><\/span>\u00bfQu\u00e9 es la redacci\u00f3n promocional?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00bfTiene un nuevo libro electr\u00f3nico o curso de pr\u00f3xima publicaci\u00f3n? \u00bfOfrece pruebas gratuitas de una nueva l\u00ednea de cuidado de la piel? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Contenido promocional<\/a> habla de sus productos y servicios, informando a sus seguidores y lectores sobre ellos con la intenci\u00f3n de comercializar dichos productos o servicios no s\u00f3lo para atraer a sus seguidores actuales como clientes, sino tambi\u00e9n para conseguir nuevos seguidores que busquen su producto.<\/p>\n\n\n\n<p>El contenido promocional tambi\u00e9n se denomina a veces contenido de \"toma de decisiones\" porque se utiliza para dirigir a los clientes potenciales hacia el embudo de ventas con el objetivo de convertirlos en clientes. La mejor pr\u00e1ctica a la hora de escribir este tipo de contenido es mostrar (no contar) a los clientes potenciales y a los clientes potenciales c\u00f3mo su producto o servicio les beneficia de forma \u00fanica.<\/p>\n\n\n\n<p>Entonces, \u00bfpor qu\u00e9 no escribir contenido promocional todo el tiempo? Si vendes algo, es tentador promocionar continuamente tus productos (\u00a1porque son incre\u00edbles, claro!).<\/p>\n\n\n\n<p>Pero probablemente sepa de primera mano lo molestos que pueden llegar a ser los vendedores insistentes. Esto es a\u00fan m\u00e1s cierto si tenemos en cuenta que la mayor\u00eda de las personas que navegan por Internet buscan informaci\u00f3n que les ayude a resolver un problema y no un producto que comprar.<\/p>\n\n\n\n<p>Sin embargo, hay un momento y un lugar para el contenido promocional, y llegaremos a eso, pero hablemos primero de su compa\u00f1ero, el contenido informativo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-informational-content\"><span class=\"ez-toc-section\" id=\"What_is_Informational_Content\"><\/span>\u00bfQu\u00e9 es el contenido informativo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El objetivo de <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">contenido informativo<\/a> es ayudar a responder a las preguntas que se hacen los profesionales de su sector y ofrecer soluciones a los problemas que experimentan.<\/p>\n\n\n\n<p>El contenido informativo educa a su audiencia y muestra su experiencia. El objetivo a largo plazo es que la gente le considere una autoridad en su campo. Una vez que te conviertes en una autoridad, los seguidores est\u00e1n m\u00e1s dispuestos a leer tu contenido promocional, y los buscadores de Internet son m\u00e1s propensos a confiar en tu contenido.<\/p>\n\n\n\n<p>Bastante f\u00e1cil, \u00bfverdad?<\/p>\n\n\n\n<p>Puede serlo. S\u00f3lo necesita conocer un poco los diferentes tipos de contenido informativo que debe crear. El contenido informativo, como se indica en nuestro <a href=\"https:\/\/memberpress.com\/es\/ideal-length-for-website-content\/\">blog sobre la longitud ideal<\/a>, es el tipo que tiene m\u00e1s peso en su sitio web y blog. Contiene la informaci\u00f3n que detalla su negocio en su conjunto.<\/p>\n\n\n\n<p>Aunque estos art\u00edculos suelen ser de formato largo -m\u00e1s de 1.200 palabras-, no siempre tienen por qu\u00e9 serlo. Despu\u00e9s de todo, lo m\u00e1s probable es que una infograf\u00eda informativa sea... <em>no<\/em> 1.200 palabras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"writing-informational-content\"><span class=\"ez-toc-section\" id=\"Writing_Informational_Content\"><\/span>Redacci\u00f3n de contenidos informativos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El objetivo del contenido informativo es informar. Al proporcionar una visi\u00f3n general de un tema relacionado con su negocio, usted da a los lectores una raz\u00f3n para buscar su blog o sitio. El contenido informativo se presenta principalmente de dos formas diferentes: perenne y limitado en el tiempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"evergreen-content\">Contenido perenne<\/h4>\n\n\n\n<p>Los contenidos perennes ofrecen informaci\u00f3n, incluidos res\u00famenes, consejos, sugerencias y material explicativo o tutorial que permanece inalterable con el paso del tiempo. <\/p>\n\n\n\n<p>El contenido evergreen, por tanto, es ideal para aquellas piezas de contenido de formato largo, como los libros electr\u00f3nicos, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos electr\u00f3nicos<\/a>Demostraciones de productos y tutoriales pr\u00e1cticos sobre su sector y sus productos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"time-limited-content\">Contenido limitado en el tiempo<\/h4>\n\n\n\n<p>El contenido limitado en el tiempo ofrece a los lectores informaci\u00f3n que es relevante ahora, es decir, noticias de \u00faltima hora y actualizaciones sobre las tendencias actuales de su sector. Esta informaci\u00f3n se convierte en \"noticias viejas\" en un periodo de tiempo relativamente corto. Por eso es importante estar al d\u00eda de lo que ocurre en su sector. Quieres ser uno de los primeros en escribir sobre un tema candente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"make-space-for-both\">Haga sitio para ambos<\/h4>\n\n\n\n<p>Aseg\u00farese de integrar adecuadamente en su calendario tanto el contenido de hoja perenne como el limitado en el tiempo, es decir, no comparta siempre art\u00edculos pesados de formato largo. No solo te llevar\u00e1 mucho m\u00e1s tiempo escribirlos, sino que podr\u00edas perderte temas de tendencia que ya no ser\u00e1n relevantes cuando los publiques.<\/p>\n\n\n\n<p>As\u00ed que espacie esos art\u00edculos informativos m\u00e1s largos con otros m\u00e1s cortos, pero siempre, siempre aseg\u00farese de que sus art\u00edculos informativos est\u00e9n escritos en un tono que conduzca a la instrucci\u00f3n m\u00e1s que a la venta.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo informar a los lectores sin parecer demasiado promocional y demostrar al mismo tiempo que se es un l\u00edder del sector?<\/p>\n\n\n\n<p>He aqu\u00ed algunos consejos \u00fatiles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>No des argumentos de venta.<\/li><li>Demuestre sus conocimientos y autoridad con art\u00edculos bien pensados y documentados.<\/li><li>No utilice t\u00e1cticas persuasivas.<\/li><li>Explica pero no sermonees.<\/li><\/ul>\n\n\n\n<p>La clave est\u00e1 en saber cu\u00e1ndo compartir contenido promocional frente a contenido informativo. Porque ambos tipos tienen su lugar en tu sitio web y en el mundo de los contenidos.<\/p>\n\n\n\n<p>Una vez que haya demostrado que es un l\u00edder en informaci\u00f3n -una fuente de confianza a la que acudir cuando la gente tiene una pregunta o experimenta un problema-, puede ofrecer respuestas y soluciones a trav\u00e9s de sus productos y servicios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"think-like-a-marketer-30-60-10\"><span class=\"ez-toc-section\" id=\"Think_Like_a_Marketer_306010\"><\/span>Pensar como un vendedor: 30\/60\/10<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Equilibrar el contenido informativo y el promocional no es tan dif\u00edcil como podr\u00eda pensarse. Recuerde que el marketing en redes sociales <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">Regla 30\/60\/10<\/a>? El 30% del contenido que compartas en tus redes sociales debe ser de tu propiedad, el 60% debe ser contenido que hayas recopilado de otras fuentes y el 10% debe ser autopromoci\u00f3n.<\/p>\n\n\n\n<p>As\u00ed que si aplicas eso al marketing de contenidos, deber\u00edas dedicar el 30 por ciento de tu tiempo a escribir art\u00edculos informativos, el 60 por ciento a encontrar contenido que sea valioso y \u00fatil para tus lectores y el 10 por ciento a escribir art\u00edculos promocionales.<\/p>\n\n\n\n<p>Lo esencial del contenido informativo es que muestra a los lectores que usted es \u00fatil, tiene conocimientos y est\u00e1 dispuesto a compartir sus ideas. Cuando la gente acuda a ti en busca de informaci\u00f3n, tambi\u00e9n empezar\u00e1 a acudir a ti en busca de ayuda, lo que te permitir\u00e1 mostrar tu contenido promocional para ofrecer soluciones.<\/p>\n\n\n\n<p><em>\u00bfEst\u00e1 de acuerdo? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>By now you\u2019re aware that the content on your website and blog serves a greater purpose. Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business. Writing is an effective way to turn followers into customers. Writing both\u00a0 informative [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":34044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is promotional writing vs informational content? 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Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business.<\/p>","content":[{"type":"text","data":"By now you\u2019re aware that the content on your website and blog serves a greater purpose. Content doesn\u2019t just exist because you \u201chave\u201d to write it. Content creation and marketing is a must if you want to draw people to your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Writing is an effective way to turn followers into customers. Writing both&nbsp; informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)<\/p>","content":[{"type":"text","data":"Writing is an effective way to turn followers into customers. Writing both&nbsp; informative and promotional content. So which type are you writing? What are your reasons for writing it? And when should you write it? (And when we say \u201cwrite,\u201d we're using it as a collective term for producing any type of content, including videos and infographics.)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, what is promotional writing vs informational content? In this article, we\u2019ll nail down the differences between them and give you tips on the best ways to write both.<\/p>","content":[{"type":"text","data":"So, what is promotional writing vs informational content? In this article, we\u2019ll nail down the differences between them and give you tips on the best ways to write both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-promotional-writing\">What is Promotional Writing?<\/h2>","content":"\u00bfQu\u00e9 es la redacci\u00f3n promocional?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Have a new ebook or course releasing soon? Offering free trials for a new skin-care line? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional content<\/a> talks about your products and services, notifying followers and readers about them with the intent of marketing those products or services to not only draw in current followers as customers but gain new followers searching for your product.<\/p>","content":[{"type":"text","data":"Have a new ebook or course releasing soon? Offering free trials for a new skin-care line? <a href=\"https:\/\/www.skillsyouneed.com\/rhubarb\/creating-good-promotional-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional content<\/a> talks about your products and services, notifying followers and readers about them with the intent of marketing those products or services to not only draw in current followers as customers but gain new followers searching for your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Promotional content is also sometimes referred to as \u201cdecision-making\u201d content because you use it to steer leads further into your sales funnel with the goal of converting them into customers. The best practice in writing this type of content is to show (not tell!) leads and customers how your product or service uniquely benefits them.<\/p>","content":[{"type":"text","data":"Promotional content is also sometimes referred to as \u201cdecision-making\u201d content because you use it to steer leads further into your sales funnel with the goal of converting them into customers. The best practice in writing this type of content is to show (not tell!) leads and customers how your product or service uniquely benefits them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So why not write promotional content all the time? If you\u2019re selling something, it\u2019s tempting to continually promote your products (because they\u2019re amazing, of course!).<\/p>","content":[{"type":"text","data":"So why not write promotional content all the time? If you\u2019re selling something, it\u2019s tempting to continually promote your products (because they\u2019re amazing, of course!)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But you probably know firsthand how annoying those pushy sales types can be. This holds true even more so when you consider that the majority of people searching the internet are looking for information to help them solve a problem rather than for a product to purchase.<\/p>","content":[{"type":"text","data":"But you probably know firsthand how annoying those pushy sales types can be. This holds true even more so when you consider that the majority of people searching the internet are looking for information to help them solve a problem rather than for a product to purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is a time and place for promotional content, though, and we\u2019ll get to that, but let\u2019s first discuss its partner, informational content.<\/p>","content":[{"type":"text","data":"There is a time and place for promotional content, though, and we\u2019ll get to that, but let\u2019s first discuss its partner, informational content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-informational-content\">What is Informational Content?<\/h2>","content":"\u00bfQu\u00e9 es el contenido informativo?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The purpose of <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">informational content<\/a> is to help answer the questions those in your industry are asking and to provide solutions to the problems they\u2019re experiencing.<\/p>","content":[{"type":"text","data":"The purpose of <a href=\"https:\/\/searchengineland.com\/the-informational-content-advantage-156186\" target=\"_blank\" rel=\"noopener noreferrer\">informational content<\/a> is to help answer the questions those in your industry are asking and to provide solutions to the problems they\u2019re experiencing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Informational content educates your audience and showcases your expertise. The long-term goal is for people to see you as an authority in your field. Once you become an authority, followers are more willing to read your promotional content, and internet searchers are more prone to trust your content.<\/p>","content":[{"type":"text","data":"Informational content educates your audience and showcases your expertise. The long-term goal is for people to see you as an authority in your field. Once you become an authority, followers are more willing to read your promotional content, and internet searchers are more prone to trust your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Pretty easy, right?<\/p>","content":[{"type":"text","data":"Pretty easy, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It can be. You just need to know a bit about the different types of informational content you should create. Informational content, as stated in our <a href=\"https:\/\/memberpress.com\/ideal-length-for-website-content\/\">blog on ideal length<\/a>, is the type that carries the most weight on your website and blog. It contains the information that details your business as a whole.<\/p>","content":[{"type":"text","data":"It can be. You just need to know a bit about the different types of informational content you should create. Informational content, as stated in our <a href=\"https:\/\/memberpress.com\/ideal-length-for-website-content\/\">blog on ideal length<\/a>, is the type that carries the most weight on your website and blog. It contains the information that details your business as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While these articles generally fall into the long-form content category\u20141,200-plus words\u2014they don\u2019t always have to. After all, an informative infographic most likely is <em>not<\/em> 1,200 words.<\/p>","content":[{"type":"text","data":"While these articles generally fall into the long-form content category\u20141,200-plus words\u2014they don\u2019t always have to. After all, an informative infographic most likely is <em>not<\/em> 1,200 words."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"writing-informational-content\">Writing Informational Content<\/h3>","content":"Redacci\u00f3n de contenidos informativos","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The goal with informational content is to inform. By providing an overview of a topic related to your business, you give readers a reason to seek out your blog or site. Informational content comes in primarily two different forms: evergreen and time-limited.<\/p>","content":[{"type":"text","data":"The goal with informational content is to inform. By providing an overview of a topic related to your business, you give readers a reason to seek out your blog or site. Informational content comes in primarily two different forms: evergreen and time-limited."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"evergreen-content\">Evergreen Content<\/h4>","content":"Contenido perenne","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Evergreen content offers information, including overviews, advice, tips, and explanatory or tutorial material that remains unchanged over time. <\/p>","content":[{"type":"text","data":"Evergreen content offers information, including overviews, advice, tips, and explanatory or tutorial material that remains unchanged over time. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Evergreen content, then, is ideal for those long-form content pieces, such as ebooks, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a>, product demonstrations, and how-to tutorials about your industry and product.<\/p>","content":[{"type":"text","data":"Evergreen content, then, is ideal for those long-form content pieces, such as ebooks, <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-courses<\/a>, product demonstrations, and how-to tutorials about your industry and product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"time-limited-content\">Time-Limited Content<\/h4>","content":"Contenido limitado en el tiempo","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Time-limited content gives readers information that is relevant now, i.e., breaking news and updates on the current trends in your industry. This information becomes \u201cold news\u201d in a relatively short amount of time. That's why it\u2019s important to keep on top of what\u2019s happening in your industry! You want to be one of the first to write about a hot topic.<\/p>","content":[{"type":"text","data":"Time-limited content gives readers information that is relevant now, i.e., breaking news and updates on the current trends in your industry. This information becomes \u201cold news\u201d in a relatively short amount of time. That's why it\u2019s important to keep on top of what\u2019s happening in your industry! You want to be one of the first to write about a hot topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\" id=\"make-space-for-both\">Make Space for Both<\/h4>","content":"Haga sitio para ambos","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Be sure to appropriately integrate both evergreen and time-limited content into your calendar, meaning don\u2019t always share heavy long-form articles. Not only do they take that much longer to write, but you may be missing out on trending topics that will be no longer relevant by the time you publish them.<\/p>","content":[{"type":"text","data":"Be sure to appropriately integrate both evergreen and time-limited content into your calendar, meaning don\u2019t always share heavy long-form articles. Not only do they take that much longer to write, but you may be missing out on trending topics that will be no longer relevant by the time you publish them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So space out those longer informational articles with shorter ones, but always, always make sure your informational articles are written in a tone conducive to instruction rather than sales.<\/p>","content":[{"type":"text","data":"So space out those longer informational articles with shorter ones, but always, always make sure your informational articles are written in a tone conducive to instruction rather than sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So how do you inform readers without sounding too promotional and also show you\u2019re an industry leader?<\/p>","content":[{"type":"text","data":"So how do you inform readers without sounding too promotional and also show you\u2019re an industry leader?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few handy tips:<\/p>","content":[{"type":"text","data":"Here are a few handy tips:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Don\u2019t give sales pitches.<\/li><li>Show your knowledge and authority through well-thought-out, well-researched articles.<\/li><li>Don\u2019t use persuasive tactics.<\/li><li>Explain but don\u2019t lecture.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>No des argumentos de venta.<\/li><li>Demuestre sus conocimientos y autoridad con art\u00edculos bien pensados y documentados.<\/li><li>No utilice t\u00e1cticas persuasivas.<\/li><li>Explica pero no sermonees.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key is knowing when to share promotional content versus informational content. Because both types have their place on your website and in the world of content.<\/p>","content":[{"type":"text","data":"The key is knowing when to share promotional content versus informational content. Because both types have their place on your website and in the world of content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve shown you\u2019re an information leader \u2014 a trusted source to turn to when people have a question or experience a problem \u2014 you can provide answers and solutions via your products and services.<\/p>","content":[{"type":"text","data":"Once you\u2019ve shown you\u2019re an information leader \u2014 a trusted source to turn to when people have a question or experience a problem \u2014 you can provide answers and solutions via your products and services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"think-like-a-marketer-30-60-10\">Think Like a Marketer: 30\/60\/10<\/h2>","content":"Pensar como un vendedor: 30\/60\/10","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Balancing informational and promotional content isn\u2019t as tricky as you might think. Remember the social media marketing <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">30\/60\/10 rule<\/a>? Thirty percent of the content you share on your social media platforms should be content you own, 60 percent should be content you\u2019ve curated\u2014gathered\u2014from other sources, and 10 percent should be self-promotion.<\/p>","content":[{"type":"text","data":"Balancing informational and promotional content isn\u2019t as tricky as you might think. Remember the social media marketing <a href=\"https:\/\/www.smartbugmedia.com\/blog\/social-media-marketing-tips\" target=\"_blank\" rel=\"noopener noreferrer\">30\/60\/10 rule<\/a>? Thirty percent of the content you share on your social media platforms should be content you own, 60 percent should be content you\u2019ve curated\u2014gathered\u2014from other sources, and 10 percent should be self-promotion."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you apply that to content marketing, you should spend 30 percent of your time writing informational articles, 60 percent finding content that is valuable and useful to your readers, and 10 percent writing promotional articles.<\/p>","content":[{"type":"text","data":"So if you apply that to content marketing, you should spend 30 percent of your time writing informational articles, 60 percent finding content that is valuable and useful to your readers, and 10 percent writing promotional articles."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The bottom line with informational content is that it shows readers you\u2019re helpful, knowledgeable, and eager to share your insights. When people come to you for information, they\u2019ll also start coming to you for help, which allows you to showcase your promotional content to provide solutions.<\/p>","content":[{"type":"text","data":"The bottom line with informational content is that it shows readers you\u2019re helpful, knowledgeable, and eager to share your insights. When people come to you for information, they\u2019ll also start coming to you for help, which allows you to showcase your promotional content to provide solutions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Would you agree? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Would you agree? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16353"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/34044"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}