{"id":16408,"date":"2018-05-02T15:13:28","date_gmt":"2018-05-02T21:13:28","guid":{"rendered":"https:\/\/memberpress.com\/?p=16408"},"modified":"2018-05-02T15:13:28","modified_gmt":"2018-05-02T21:13:28","slug":"using-google-analytics-a-practical-lesson","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/using-google-analytics-a-practical-lesson\/","title":{"rendered":"Uso de Google Analytics: Una lecci\u00f3n pr\u00e1ctica"},"content":{"rendered":"<p>Google Analytics ofrece tantas opciones y tanta informaci\u00f3n que puede resultar abrumador. Pero no dejes que todo eso te asuste porque, como se mencion\u00f3 en un art\u00edculo anterior, es el <a href=\"https:\/\/memberpress.com\/es\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\">una herramienta de an\u00e1lisis para todos<\/a> cuando se trata de recopilar datos web. Y es hora de ponerlos a trabajar para usted. No puede permitirse el lujo de no aprovechar la valiosa informaci\u00f3n que Analytics le proporciona sobre la procedencia de su tr\u00e1fico y sobre qu\u00e9 contenido o campa\u00f1a est\u00e1 generando m\u00e1s clientes potenciales y conversiones. Entonces, \u00bfc\u00f3mo ponerlo en marcha para su negocio? Siga leyendo para descubrirlo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d09c8f4bf5f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d09c8f4bf5f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/using-google-analytics-a-practical-lesson\/#The_Tracking_ID_Code\" >El c\u00f3digo de identificaci\u00f3n de seguimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/using-google-analytics-a-practical-lesson\/#Getting_the_Most_Out_of_the_Data\" >Aprovechar al m\u00e1ximo los datos<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Tracking_ID_Code\"><\/span>El c\u00f3digo de identificaci\u00f3n de seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfC\u00f3mo sabe Google qu\u00e9 datos recopilar? Todo se basa en el c\u00f3digo de identificaci\u00f3n de seguimiento. Este fragmento de Javascript es el que se encarga de recopilar los datos. No te preocupes si no eres un experto en tecnolog\u00eda: es muy f\u00e1cil de configurar y Google tiene un mont\u00f3n de herramientas de seguimiento. <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">informaci\u00f3n \u00fatil<\/a> para ayudarte si te quedas atascado.<\/p>\n<p>Un breve recordatorio: Recuerda que puedes configurar Google Analytics en cualquiera de tus cuentas de Google, pero es mejor utilizarlo en tu cuenta principal (es decir, la que utilizas para Gmail, Google +, etc.). Siempre puedes conceder acceso a los empleados m\u00e1s adelante.<\/p>\n<p>Empezar en dos pasos:<\/p>\n<p><strong>1. Reg\u00edstrate<\/strong><\/p>\n<p>En primer lugar, aseg\u00farese de haber iniciado sesi\u00f3n en la cuenta desde la que desea ejecutar Google Analytics. Una vez que lo est\u00e9s, haz clic en la pesta\u00f1a Admin, introduce el nombre de la cuenta (el nombre de tu negocio o empresa), a continuaci\u00f3n pon el nombre de tu sitio web y especifica la URL. A continuaci\u00f3n, rellena la informaci\u00f3n sobre tu sitio web. Se le preguntar\u00e1 si desea realizar un seguimiento de su sitio web o de su aplicaci\u00f3n m\u00f3vil. A continuaci\u00f3n, facilite informaci\u00f3n sobre su sitio web y complete la lista de comprobaci\u00f3n de la configuraci\u00f3n de uso compartido de datos. Por \u00faltimo, haz clic en \"Obtener ID de seguimiento\" para finalizar este primer paso.<\/p>\n<p><strong>2. Obtener e instalar el ID de seguimiento<\/strong><\/p>\n<p>El siguiente paso es pegar el c\u00f3digo ID de seguimiento en el HTML de su sitio. Si no est\u00e1 seguro de c\u00f3mo hacerlo, pregunte a su desarrollador web o visite la p\u00e1gina de Google <a href=\"https:\/\/support.google.com\/analytics\/answer\/6086097?hl=en\" target=\"_blank\" rel=\"noopener\">sitio<\/a> (donde encontrar\u00e1 una captura de pantalla de c\u00f3mo es el c\u00f3digo y d\u00f3nde insertarlo exactamente). Nota: debes instalar este c\u00f3digo en cada p\u00e1gina del sitio web que quieras rastrear.<\/p>\n<p>Y ya est\u00e1. Ahora s\u00f3lo queda empezar a revisar todos esos datos . . as\u00ed que quiz\u00e1 decir que ya est\u00e1 no sea exactamente correcto. M\u00e1s bien, acabas de llegar a lo bueno (lo m\u00e1s \u00fatil).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Getting_the_Most_Out_of_the_Data\"><\/span>Aprovechar al m\u00e1ximo los datos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analytics ofrece una serie de informes \u00fatiles (\u00bfrecuerda el ABC de nuestro \u00faltimo post?) que puede utilizar inmediatamente despu\u00e9s de la instalaci\u00f3n. Sin embargo, si quieres datos muy espec\u00edficos para tu sitio o para una campa\u00f1a determinada, tendr\u00e1s que activar algunas funciones.<\/p>\n<p><strong>Objetivos<\/strong><\/p>\n<p>El informe \"Objetivos\" realiza un seguimiento de las conversiones (puede crear hasta veinte objetivos). Tendr\u00e1s que configurar esta opci\u00f3n haciendo clic en el enlace Admin y seleccionando \"Objetivos\". Ahora ya est\u00e1 listo para fijar objetivos en serio.<\/p>\n<p>Los objetivos le indican qu\u00e9 p\u00e1ginas visita su tr\u00e1fico, a cu\u00e1ntas p\u00e1ginas llegan y cu\u00e1nto tiempo permanecen en su sitio, todo lo cual se considera una conversi\u00f3n en funci\u00f3n de su objetivo. Por ejemplo, si has publicado recientemente una nueva gu\u00eda pr\u00e1ctica, puedes establecer un objetivo para saber cu\u00e1ntos visitantes llegan a la p\u00e1gina y cu\u00e1nto tiempo permanecen en ella.<\/p>\n<p>Estos datos le indican cu\u00e1ntas personas est\u00e1n completando la actividad que ten\u00eda en mente al establecer el objetivo (es decir, cu\u00e1ntas est\u00e1n convirtiendo). Otros ejemplos de objetivos son las suscripciones por correo electr\u00f3nico, los formularios de contacto enviados y las compras de productos completadas.<\/p>\n<p>Puedes establecer objetivos de tres maneras:<\/p>\n<ul>\n<li>Utilizar una plantilla de Google<\/li>\n<li>Cree sus propios objetivos personalizados<\/li>\n<li>Utilice los objetivos inteligentes de Google (para los anunciantes de AdWords: si utiliza AdWords, deber\u00e1<br \/>\nquiere estar seguro de conectarlo a Analytics)<\/li>\n<\/ul>\n<p>Si necesitas m\u00e1s ayuda para configurar los objetivos, visita la p\u00e1gina de Google Analytics <a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de ayuda<\/a>.<\/p>\n<p><strong>B\u00fasqueda en el sitio<\/strong><\/p>\n<p>Si te interesa saber qu\u00e9 buscan los visitantes de tu sitio, lo has adivinado: Analytics tiene una soluci\u00f3n para ello. Su funci\u00f3n Site Search le permite capturar las palabras clave que los visitantes escriben en el buscador de su sitio. <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>, so you know what content or product is most searched for and whether there\u2019s something being searched for that brings up zero results\u2014meaning your site doesn\u2019t have it. So maybe you need to create it! You\u2019ll need to configure this setting by clicking on Admin>View Settings>Site Search Settings, and setting Site Search Tracking to on. Since there are a few more steps to setting this up specifically for your site, check out <a href=\"https:\/\/support.google.com\/analytics\/answer\/1012264?hl=en\" target=\"_blank\" rel=\"noopener\">Sitio de Google<\/a> para saber c\u00f3mo configurar correctamente Site Search.<\/p>\n<p><strong>Excluir el tr\u00e1fico interno<\/strong><\/p>\n<p>\u00bfCon qu\u00e9 frecuencia est\u00e1 usted en su sitio web, retoc\u00e1ndolo y actualiz\u00e1ndolo o cargando nuevos contenidos o p\u00e1ginas? Probablemente con bastante frecuencia. \u00bfSab\u00eda que Analytics rastrea todas las visitas a su sitio web, incluida la suya? \u00bfPor qu\u00e9 no excluir sus visitas para tener una idea m\u00e1s precisa de las cifras?<\/p>\n<p>Una de las formas m\u00e1s sencillas de hacerlo es crear un filtro que excluya cualquier visita al sitio desde una direcci\u00f3n IP concreta. El primer paso es recopilar las direcciones IP de las personas de su empresa que puedan estar accediendo a su sitio con fines comerciales y no relacionados con los clientes. La forma m\u00e1s f\u00e1cil de encontrar tu direcci\u00f3n IP es ir a Google y escribir \"\u00bfCu\u00e1l es mi direcci\u00f3n IP?\".<\/p>\n<p>Una vez que haya determinado qu\u00e9 direcciones IP desea excluir, deber\u00e1 crear un nuevo filtro en su cuenta de Analytics. Encontrar\u00e1 instrucciones paso a paso sobre c\u00f3mo hacerlo <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034823\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>. Una vez creado, se <a href=\"https:\/\/support.google.com\/analytics\/answer\/1034840?hl=en\" target=\"_blank\" rel=\"noopener\">config\u00farelo<\/a> para excluir esas direcciones.<\/p>\n<p><strong>Nota sobre an\u00e1lisis<\/strong><\/p>\n<p>Una vez m\u00e1s, se nos acaba el tiempo y el espacio. \u00a1Hay tanto que abarcar cuando se trata de Google Analytics! Esperamos que estos consejos le ayuden al menos a ponerse manos a la obra. Pero hay una cosa con la que debe familiarizarse antes de sumergirse, y es la estructura de la cuenta de Google Analytics, una jerarqu\u00eda que le ayuda a controlar y utilizar su cuenta.<\/p>\n<ul>\n<li>En <em>organizaci\u00f3n<\/em> es el nivel superior y representa la empresa\/negocio y los productos de la cuenta. Aqu\u00ed puede acceder a sus cuentas de productos y gestionar los usuarios y permisos de los productos.<\/li>\n<li>En <em>cuenta<\/em> es el punto de acceso a su Analytics, y una o m\u00e1s cuentas pueden pertenecer a una organizaci\u00f3n (por ejemplo, un sitio web personal y un sitio web empresarial pueden pertenecer a la misma cuenta y organizaci\u00f3n).<\/li>\n<li>A <em>propiedad<\/em> es un sitio web, una aplicaci\u00f3n m\u00f3vil o una aplicaci\u00f3n de punto de venta. Cada propiedad tendr\u00e1 su propio ID de seguimiento.<\/li>\n<li>A <em>ver<\/em> es donde se accede a los informes. Puedes asignar vistas a los empleados para que puedan revisar tus datos e informes.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Ya est\u00e1 listo para empezar. Aunque, si no te apetece enfrentarte a Google Analytics todav\u00eda, compartiremos algunas opciones alternativas basadas en tus metas, objetivos y modelo de negocio en un pr\u00f3ximo post, \u00a1as\u00ed que permanece atento! Por ahora, si tienes alguna idea o comentario sobre la informaci\u00f3n que hemos compartido, \u00a1d\u00e9jalo en los comentarios de abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics offers so many options and so much information it can be overwhelming! But don\u2019t let all that scare you away because, as mentioned in a previous article, it\u2019s the one analytics tool that rules them all when it comes to gathering web data. And it\u2019s time to put it to work for you. [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Analytics offers so many options and so much information it can be overwhelming! 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