{"id":16409,"date":"2018-05-09T15:21:21","date_gmt":"2018-05-09T21:21:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=16409"},"modified":"2018-05-09T15:21:21","modified_gmt":"2018-05-09T21:21:21","slug":"alternatives-to-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/alternatives-to-google-analytics\/","title":{"rendered":"Alternativas a Google Analytics"},"content":{"rendered":"<p>Hace poco pasamos un tiempo<a href=\"https:\/\/memberpress.com\/es\/one-tool-to-rule-them-all-google-analytics\/\" target=\"_blank\" rel=\"noopener\"> Introducci\u00f3n a Google Analytics<\/a> y darle un <a href=\"https:\/\/memberpress.com\/es\/using-google-analytics-a-practical-lesson\/\" target=\"_blank\" rel=\"noopener\">resumen de sus capacidades<\/a>. Quiz\u00e1 esto te haya ayudado a decidirte a empezar a utilizarlo o, si ya lo estabas haciendo, a profundizar en \u00e9l. Pero tal vez te resulte demasiado abrumadora por su complejidad y no tengas tiempo para aprender a hacerla funcionar en tu negocio. Te encanta que sea gratis, pero no tienes tiempo para invertir en ello porque tambi\u00e9n est\u00e1s tratando de dirigir un negocio. Y realmente no puede permitirse la versi\u00f3n de pago (que al parecer tiene un <a href=\"https:\/\/www.performics.com\/google-releases-analytics-360-suite-first-impressions\/\" target=\"_blank\" rel=\"noopener\">precio de $150.000<\/a> al a\u00f1o).<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a82e86489464\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a82e86489464\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/alternatives-to-google-analytics\/#Kissmetrics\" >Kissmetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/alternatives-to-google-analytics\/#AFS_Analytics\" >An\u00e1lisis AFS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/alternatives-to-google-analytics\/#Matomo\" >Matomo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/alternatives-to-google-analytics\/#Which_path\" >\u00bfQu\u00e9 camino?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Entonces, \u00bfqu\u00e9 hacer? Buscar alternativas, por supuesto. La versi\u00f3n gratuita de Analytics, como ya hemos dicho, lo abarca todo -puedes hacer que funcione para cualquier modelo de negocio que tengas y para cualquier informaci\u00f3n que necesites-, pero puede ahogarte con sus aparentemente infinitas posibilidades. As\u00ed que, \u00bfsacrifica un mont\u00f3n de tiempo para aprenderlo o paga una tarifa razonable por un servicio que sea m\u00e1s f\u00e1cil de aprender y utilizar, tal vez incluso uno que se adapte a sus necesidades empresariales y anal\u00edticas desde el principio? <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a>?<\/p>\n<p>Buena pregunta. Por eso hemos decidido lanzarnos a la caza de herramientas anal\u00edticas para ver si podemos encontrar algunas alternativas para tus necesidades anal\u00edticas, que pueden costar un poco (\u00a1aunque no $150k!) pero que tienen soporte integrado para ayudarte a utilizarlas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kissmetrics\"><\/span>Kissmetrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>La primera parada de la gira de herramientas anal\u00edticas es <a href=\"https:\/\/www.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a>cuyos productos se centran en medir los patrones de comportamiento de los clientes para que usted pueda comprender lo que hacen en su sitio web. Estas m\u00e9tricas le ayudan a determinar qu\u00e9 eventos (comportamientos rastreados por Kissmetrics) est\u00e1n llevando a los clientes a sus productos y qu\u00e9 est\u00e1 sucediendo para alejarlos. Kissmetrics hace esto proporcionando informes de conocimiento de patrones de comportamiento e informes de poblaciones (segmentos de personas basados en su comportamiento en su sitio) que le ayudan a dirigirse a sus clientes con campa\u00f1as apropiadas basadas en patrones de compromiso.<\/p>\n<p>Si le preocupa el tiempo que pueda llevarle aprender a utilizar Kissmetrics, no se preocupe: su compra incluye un paquete est\u00e1ndar de formaci\u00f3n para la implementaci\u00f3n y un representante de atenci\u00f3n al cliente dedicado. Kissmetrics tambi\u00e9n colabora con empresas de consultor\u00eda anal\u00edtica con las que puede trabajar si necesita m\u00e1s ayuda. Adem\u00e1s, Kissmetrics puede integrarse en las aplicaciones y plataformas que utiliza actualmente para que no tenga que empezar desde cero.<\/p>\n<p>Adem\u00e1s, Kissmetrics ofrece un informe bien documentado y redactado de forma inteligente. <a href=\"https:\/\/blog.kissmetrics.com\" target=\"_blank\" rel=\"noopener\">blog<\/a> que no se centra en sus productos, sino en c\u00f3mo dirigirse mejor al p\u00fablico en l\u00ednea. \u00a1Anotaci\u00f3n!<\/p>\n<p>Y ahora los precios: El paquete b\u00e1sico, Growth, cuesta $500 al mes si se factura mensualmente, $400 al mes si se factura anualmente. El paquete Power cuesta $850 al mes con facturaci\u00f3n mensual y $680 al mes con facturaci\u00f3n anual. Tendr\u00e1s que ponerte en contacto con Kissmetrics para obtener el precio del paquete Enterprise. Y otra ventaja: ofrecen una prueba gratuita para que puedas ver si se adapta a tu negocio. Solicite una demostraci\u00f3n gratuita en su sitio web <a href=\"https:\/\/grow.kissmetrics.com\/request-a-demo?kme=Clicked%20Request%20Demo&km_CTA%20Location=homepage%20Global%20Nav\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AFS_Analytics\"><\/span>An\u00e1lisis AFS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.afsanalytics.com\" target=\"_blank\" rel=\"noopener\">An\u00e1lisis AFS<\/a> puede utilizarse junto con Google Analytics para acceder a funciones avanzadas, o por s\u00ed solo. Su paquete todo en uno ofrece m\u00e9tricas, an\u00e1lisis del comportamiento de los usuarios y una herramienta SEO. Adem\u00e1s, su herramienta de an\u00e1lisis web permite realizar un seguimiento de los datos y obtener informes actualizados en tiempo real. Tambi\u00e9n te ofrece seguimiento de eventos (actividades o acciones en tu sitio): clics, reproducciones de v\u00eddeo, descargas, tiempo empleado en formularios, etc. Si tiene un sitio de comercio electr\u00f3nico, obtendr\u00e1 informaci\u00f3n sobre las ventas en tiempo real y un informe sobre los productos vendidos.<\/p>\n<p>Y se puede acceder f\u00e1cilmente a toda esta valiosa informaci\u00f3n desde un panel de control apto para m\u00f3viles en el que puedes ver tus informes. Incluso hay un mapa de calor que le permite ver d\u00f3nde pasan el tiempo sus clientes en su sitio, \u00a1lo cual es perfecto para los estudiantes visuales y fascinantes en general! Y si tiene curiosidad por saber qu\u00e9 t\u00e9rminos buscan los clientes en su sitio web, la funci\u00f3n <a href=\"https:\/\/memberpress.com\/go\/AFSAnalytics\/\" title=\"Enlace de afiliaci\u00f3n a AFS Analytics\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">An\u00e1lisis AFS<\/a> recoge esa informaci\u00f3n por ti.<\/p>\n<p>La instalaci\u00f3n de AFS Analytics es similar a la de Google Analytics, mediante un fragmento de seguimiento de Javascript, y AFS proporciona gu\u00edas para desarrolladores que le ayudar\u00e1n a solucionar problemas. Si utiliza WordPress, hay un plugin disponible. Si no quiere intentar instalarlo usted mismo, AFS se ha asociado con DataSense para ofrecer servicios de instalaci\u00f3n.<\/p>\n<p>Incluso con sus funciones limitadas, el plan gratuito de AFS es un buen punto de partida. Sus planes pagos son $11.86 por mes para Silver, $35.16 por mes para su gold. Ofrecen un Plan de Sitios M\u00faltiples por $4.08 por sitio por mes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Matomo\"><\/span>Matomo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/matomo.org\" target=\"_blank\" rel=\"noopener\">Matomo<\/a> (antes Piwik) es lo que se llama un <a href=\"https:\/\/www.howtogeek.com\/129967\/htg-explains-what-is-open-source-software-and-why-you-should-care\/\" target=\"_blank\" rel=\"noopener\">c\u00f3digo abierto<\/a> programa inform\u00e1tico de an\u00e1lisis. \"C\u00f3digo abierto\" significa que puedes descargarlo y personalizarlo.<\/p>\n<p>Matomo tiene dos versiones: una gratuita, que puedes alojar y ejecutar t\u00fa mismo, y otra asequible, alojada en la nube. Si no tienes conocimientos t\u00e9cnicos, la versi\u00f3n alojada en la nube es probablemente tu mejor opci\u00f3n, ya que pagar\u00e1s por el soporte y la ayuda que necesites para instalarla y ponerla en marcha.<\/p>\n<p>Ambas versiones le permiten recopilar y analizar informaci\u00f3n clave sobre sus clientes, como visitas a p\u00e1ginas, tasas de conversi\u00f3n de objetivos, descargas de productos y b\u00fasquedas de palabras clave. Otras funciones son un panel de control personalizable, seguimiento de eventos, seguimiento de contenidos, seguimiento de campa\u00f1as, informes sobre la velocidad del sitio y de las p\u00e1ginas, seguimiento en tiempo real, seguimiento de palabras clave en motores de b\u00fasqueda, mapas de calor y mucho m\u00e1s. Tampoco hay l\u00edmite de datos, y Matomo le permite integrarse con muchos sistemas de gesti\u00f3n de contenidos -incluido WordPress- y tiendas online de comercio electr\u00f3nico.<\/p>\n<p>La versi\u00f3n autoalojada requiere que tengas tu propio servidor, y querr\u00e1s actualizarlo a menudo para disponer de las \u00faltimas funciones y mantenerlo r\u00e1pido y seguro. Las versiones alojadas en la nube cuestan a partir de $7,50 al mes para particulares y $25 al mes para empresas. Matomo tambi\u00e9n ofrece una versi\u00f3n de prueba gratuita de treinta d\u00edas y <a href=\"https:\/\/demo.matomo.org\/index.php?module=CoreHome&action=index&idSite=3&period=day&date=yesterday#?idSite=3&period=day&date=yesterday&category=Dashboard_Dashboard&subcategory=1\" target=\"_blank\" rel=\"noopener\">demo<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_path\"><\/span>\u00bfQu\u00e9 camino?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Por supuesto, las herramientas de las que hemos hablado no son las \u00fanicas alternativas a Google Analytics. Lo fundamental para elegir la herramienta de an\u00e1lisis adecuada para tu negocio es que sea una en la que realmente puedas invertir, ya sea en tiempo o en dinero, para que, independientemente de lo que inviertas en ella, le saques mucho m\u00e1s partido.<\/p>\n<p>\u00a0<\/p>\n<p><em>\u00bfQu\u00e9 utiliza? \u00bfGoogle Analytics o una alternativa? Si utilizas una alternativa, \u00bfla recomiendas y por qu\u00e9? H\u00e1znoslo saber en los comentarios.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. Maybe this helped you decide to start using it or, if you already were, to go more in-depth. But maybe it\u2019s just a bit too overwhelming because of its complexities and you don\u2019t have the time to [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-16409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"We recently spent some time introducing you to Google Analytics and giving you an overview of its capabilities. 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