If your website is heavy on content, it\u2019s possible that much of your older material needs an update. Too many outdated posts can negatively impact your website\u2019s\u00a0search engine optimization (SEO).<\/p>

QU\u00c9 HAY DENTRO<\/p>\nToggle<\/span>

\u00bfQu\u00e9 es una auditor\u00eda de contenidos?<\/a><\/li>
C\u00f3mo hacer una auditor\u00eda de contenidos en su sitio web (en 5 pasos)<\/a>
- Paso 1 Determine los objetivos de su auditor\u00eda de contenidos<\/a><\/li>
- Paso 2 Re\u00fana y organice sus mensajes<\/a><\/li>
- Paso 3 Analizar y evaluar<\/a><\/li>
- Paso 4 Conservar, actualizar o desechar<\/a><\/li>
- Paso 5 Avanzar<\/a><\/li><\/ul><\/li>
- Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Una auditor\u00eda de contenidos puede ayudarle a resolver este problema. <\/p>\n\n\n\n
  By taking stock of what\u2019s on your site, you can identify areas where your content is weak and make the necessary improvements. This audit can also help you develop a plan for creating new, high-quality posts. <\/p>\n\n\n\n
  La frescura es especialmente importante si una gran parte de sus ingresos procede de contenido de pago<\/a><\/strong>. Despu\u00e9s de todo, \u00bfqui\u00e9n quiere pagar por informaci\u00f3n obsoleta e in\u00fatil? <\/p>\n\n\n\n
  In this post, we\u2019ll take a closer look at content audits and what they involve. Then, we\u2019ll show you how to do one on your site in 5 easy steps. Let\u2019s jump in!<\/p>\n\n\n\n
  <\/span>\u00bfQu\u00e9 es una auditor\u00eda de contenidos?<\/span><\/h2>\n\n\n\n
  Una auditor\u00eda de contenidos es un inventario y an\u00e1lisis de todas las entradas y p\u00e1ginas de su sitio web. Consiste en evaluar el rendimiento de los contenidos e identificar \u00e1reas de mejora. <\/p>\n\n\n\n
  Esto puede ayudarle a planificar su futuro\u00a0 estrategia de marketing de contenidos<\/a> m\u00e1s eficazmente.<\/p>\n\n\n\n
  Things change rapidly in the digital world, so your website\u2019s content can quickly become outdated. A content audit helps you keep tabs on which posts need to be updated, and which ones you can delete. <\/p>\n\n\n\n
  De este modo, podr\u00e1 mantener su sitio web actualizado, relevante y atractivo. A su vez, esto deber\u00eda mejorar su SEO y hacer que sus clientes vuelvan a por m\u00e1s.<\/p>\n\n\n\n
  <\/span>C\u00f3mo hacer una auditor\u00eda de contenidos en su sitio web (en 5 pasos)<\/span><\/h2>\n\n\n\n
  Now, let\u2019s look at how to do a content audit on your WordPress site.<\/p>\n\n\n\n
  <\/span>Paso 1: Determine los objetivos de su auditor\u00eda de contenidos<\/span><\/h3>\n\n\n\n
  First, you\u2019ll need to establish your goals. What do you want to get out of your content audit? Answering this question will help you focus your efforts and streamline the process.<\/p>\n\n\n\n
  Algunos ejemplos de objetivos son:<\/p>\n\n\n\n
  \n
  Simplemente limpie el sitio condensando, actualizando y eliminando contenidos.<\/li>\n\n\n\n
  Consiga una clasificaci\u00f3n SEO potencialmente m\u00e1s alta limpiando los enlaces internos<\/li>\n\n\n\n
  Aumentar generaci\u00f3n de contactos<\/a> averiguando qu\u00e9 tipo de contenido atrae m\u00e1s tr\u00e1fico<\/li>\n<\/ul>\n\n\n\n
  Le recomendamos que se centre en uno o dos objetivos. Intentar hacer demasiadas cosas a la vez solo dificultar\u00e1 la auditor\u00eda y podr\u00eda resultar abrumador.<\/p>\n\n\n\n
  <\/span>Paso 2: Re\u00fane y organiza tus mensajes<\/span><\/h3>\n\n\n\n
  Next, you\u2019ll need to gather all the content on your site. We recommend using\u00a0a spreadsheet<\/strong>\u00a0para tenerlo todo controlado. As\u00ed te resultar\u00e1 m\u00e1s f\u00e1cil organizar tus entradas y evaluar tus hallazgos.<\/p>\n\n\n\n
  As you go through your site, you\u2019ll want to add each post or page to the spreadsheet and enter some key information about it. <\/p>\n\n\n\n
  He aqu\u00ed algunos detalles importantes que debe incluir:<\/p>\n\n\n\n
  \n
  La URL de la p\u00e1gina<\/li>\n\n\n\n
  Un t\u00edtulo o breve descripci\u00f3n de la p\u00e1gina<\/li>\n\n\n\n
  La fecha en que public\u00f3 el contenido o lo actualiz\u00f3 por \u00faltima vez<\/li>\n\n\n\n
  El tipo de contenido (por ejemplo, una entrada de blog, una p\u00e1gina de producto, una p\u00e1gina de aterrizaje)<\/li>\n\n\n\n
  Cualquier palabras clave relevantes<\/a> o temas<\/li>\n\n\n\n
  P\u00e1ginas vistas, estad\u00edsticas de tr\u00e1fico y porcentaje de rebotes<\/a><\/li>\n\n\n\n
  Enlaces a las fuentes externas citadas en la p\u00e1gina<\/li>\n\n\n\n
  Total de comentarios y participaciones<\/li>\n<\/ul>\n\n\n\n
  If you have a lot of content, this might take some time. However, it\u2019s important to be as thorough as possible. That way you can get a real sense of what you have to work with.<\/p>\n\n\n\n
  <\/span>Paso 3: Analizar y evaluar<\/span><\/h3>\n\n\n\n
  Now that your content is gathered in one place, it\u2019s time to take a closer look at it. You can use a tool like MonsterInsights<\/a> para controlar f\u00e1cilmente las p\u00e1ginas vistas, los visitantes \u00fanicos y otras m\u00e9tricas importantes de cada entrada:<\/p>\n\n\n
  \n
  $\"P\u00e1gina$ <\/figure>\n<\/div>\n\n\n
  Algunas de las preguntas que hay que hacerse son<\/p>\n\n\n\n
  \n
  \u00bfCon qu\u00e9 frecuencia se ve cada contenido?<\/li>\n\n\n\n
  Is the post\u2019s information outdated?<\/li>\n\n\n\n
  \u00bfContiene el puesto alguna fecha?<\/li>\n\n\n\n
  If it\u2019s obsolete, can it be updated or revised?<\/li>\n\n\n\n
  \u00bfEs el contenido relevante para sus objetivos empresariales actuales?<\/li>\n\n\n\n
  \u00bfTiene errores o erratas?<\/li>\n\n\n\n
  \u00bfEs atractiva o podr\u00eda mejorarse?<\/li>\n\n\n\n
  Does the content conform to your company\u2019s style guide?<\/li>\n\n\n\n
  \u00bfHa gustado, se ha compartido o se ha comentado?<\/li>\n<\/ul>\n\n\n\n
  You can use the data you gathered in step 2 to help answer these questions. Once you\u2019ve gone through all your posts, you should have a good idea of what needs to be improved or removed.<\/p>\n\n\n\n
  <\/span>Paso 4: Conservar, actualizar o desechar<\/span><\/h3>\n\n\n\n
  Now that you\u2019ve analyzed your content, it\u2019s time to make some important decisions. For each piece of content, you\u2019ll need to decide whether to keep it, update it, or scrap it.<\/p>\n\n\n\n
  If you decide to keep the post, great! However, that doesn\u2019t mean you\u2019re done. You\u2019ll want to look closely at it to see if there are ways you can improve it.\u00a0<\/p>\n\n\n\n
  If you decide to update the post, you\u2019ll need to do it in with the goal of improving its performance. Content that\u2019s no longer relevant should be updated based on new tendencias<\/strong>, datos<\/strong>y estad\u00edsticas<\/strong>.<\/p>\n\n\n\n
  Buzzsumo<\/a> es una gran herramienta para encontrar este tipo de informaci\u00f3n.<\/p>\n\n\n\n
  Tambi\u00e9n puede reutilice sus contenidos<\/a>. If you\u2019ve written an article that isn\u2019t getting traffic, you might change it into an infographic, using a tool like Canva<\/a>:<\/p>\n\n\n
  \n
  $\"Infograf\u00eda$ <\/figure>\n<\/div>\n\n\n
  Si has escrito una rese\u00f1a sobre un producto, podr\u00edas producir un v\u00eddeo sobre c\u00f3mo utilizarlo. O podr\u00eda combinar art\u00edculos del blog en un ebook gratuito u otro\u00a0 productos digitales<\/a>.<\/p>\n\n\n\n
  Si decide desechar el contenido, tenga en cuenta su SEO. <\/p>\n\n\n\n
  For example, if the post contained a lot of links to relevant posts on your blog, you\u2019ll want to add new links to these articles from other pages on your site. This way, deleting the post won\u2019t have a big impact on your estrategia de enlace<\/a>.<\/p>\n\n\n\n
  Redirecciona <\/strong>son otra opci\u00f3n. Una herramienta como Todo en uno SEO (AIOSEO)<\/a> hace que crear redireccionamientos sea superf\u00e1cil. <\/p>\n\n\n\n
  $\"Interfaz$ <\/a><\/figure>\n\n\n\n
  Before you delete a post, you direct its URL to some similar content or an updated version. That way, the old URL doesn\u2019t give a 404 error to users trying to access it.<\/p>\n\n\n\n
  <\/span>Paso 5: Avanzar<\/span><\/h3>\n\n\n\n
  Now that you\u2019ve gone through your content and decided what to keep, update, or scrap, you can move forward with an action plan. You can start by putting together a schedule for posts that need to be updated.<\/p>\n\n\n\n
  Puede utilizar un calendario de contenidos<\/a> o herramienta de gesti\u00f3n de proyectos<\/a> para ello. Por ejemplo, Esfu\u00e9rcese<\/a> puede ayudarte a controlar lo que tienes que hacer y cu\u00e1ndo:<\/p>\n\n\n
  \n
  $\"Una$ <\/figure>\n<\/div>\n\n\n
  Adem\u00e1s, es posible que desee crear nuevas ideas de contenido<\/a>En funci\u00f3n de los resultados de la auditor\u00eda. Si las entradas sobre un tema concreto funcionan mejor que otras, podr\u00eda explorar temas similares para su sitio.<\/p>\n\n\n\n
  Finally, you\u2019ll want to keep track of your progress. You can monitor the performance of your updated posts to see if they have a positive impact on your rankings and traffic.<\/p>\n\n\n\n
  Herramientas como MonsterInsights<\/a> (mencionado anteriormente) y Semrush<\/a> hacen que la supervisi\u00f3n continua de los contenidos sea pan comido.<\/p>\n\n\n\n
  <\/span>Conclusi\u00f3n<\/span><\/h2>\n\n\n\n
  Performing a content audit on your site is a great way to understand what\u2019s working and what\u2019s not. <\/p>\n\n\n\n
  Puede ayudarte a mejorar tu estrategia de contenidos y a desarrollar nuevas ideas. Tambi\u00e9n puedes utilizarlo para limpiar tu sitio y eliminar publicaciones que podr\u00edan estar perjudicando tu SEO. <\/p>\n\n\n\n
  To recap, here\u2019s how to do a content audit in 5 easy steps:<\/p>\n\n\n\n
  \n
  Determina tus objetivos.<\/li>\n\n\n\n
  Re\u00fane y organiza tus mensajes.<\/li>\n\n\n\n
  Analice y eval\u00fae sus contenidos.<\/li>\n\n\n\n
  Conserva, actualiza o desecha tus entradas.<\/li>\n\n\n\n
  Seguir adelante con un plan de acci\u00f3n. <\/li>\n<\/ol>\n\n\n\n
  \n\t
  \n\t\t
  \n\t\t\t $\"car\u00e1cter$ \n\t\t<\/div>\n\t\t
  \n\t\t\t
  Consiga MemberPress hoy mismo<\/h3>\n\t\t\t
  It\u2019s time to u003cemu003eu003cstrongu003eget paidu003c\/strongu003eu003c\/emu003e for the content you create.<\/p>\n<\/div>\n\t\t\t
  \n\t\t\t\t\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t $\"flecha\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
  \u00bfTiene alguna pregunta sobre c\u00f3mo realizar una auditor\u00eda de contenidos en su sitio web? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
  If your website is heavy on content, it\u2019s possible that much of your older material needs an update. Too many outdated posts can negatively impact your website\u2019s\u00a0search engine optimization (SEO). A content audit can help you solve this problem. By taking stock of what\u2019s on your site, you can identify areas where your content is [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":51566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"This is a revision of an old post. This can be treated as a new post. Feel free to change the byline.","footnotes":""},"categories":[120,404],"tags":[182],"class_list":{"0":"post-16461","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-data-and-metrics","9":"tag-seo","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t