{"id":16468,"date":"2018-06-06T10:42:14","date_gmt":"2018-06-06T16:42:14","guid":{"rendered":"https:\/\/memberpress.com\/?p=16468"},"modified":"2020-09-18T09:24:32","modified_gmt":"2020-09-18T15:24:32","slug":"content-help-dont-think-thin-think-substance","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/content-help-dont-think-thin-think-substance\/","title":{"rendered":"Ayuda para contenidos: No pienses en delgadez. Piensa en sustancia."},"content":{"rendered":"<p>Hoy hablamos del contenido: de lo breve y de lo extenso. Hace poco hablamos de <a href=\"https:\/\/memberpress.com\/es\/how-to-be-10x-better-with-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contenido 10X<\/a> y la diferencia entre <a href=\"https:\/\/memberpress.com\/es\/informational-and-promotional-content-what-are-you-writing-anyway\/\" target=\"_blank\" rel=\"noopener noreferrer\">promocional e informativo<\/a> contenido. Pero no hemos hablado de los dos extremos del espectro de los contenidos: el formato fino y el formato largo. Para que quede claro, no se trata de las caras opuestas de una moneda de contenido o de las mitades de la otra; no, es un poco m\u00e1s complicado que eso.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ea4b8ff052f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea4b8ff052f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/content-help-dont-think-thin-think-substance\/#Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\" >Thin Content Qu\u00e9 es y por qu\u00e9 es malo para las empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/content-help-dont-think-thin-think-substance\/#Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\" >El contenido de formato largo debe formar parte de su arsenal de contenidos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00bfLo delgado? El contenido fino es algo de lo que debes mantenerte alejado, como de la peste. El contenido de formato largo, por otro lado, es un buen contenido, como 10X o promocional o informativo. De hecho, es mejor que bueno: \u00a1es excelente! Y aunque su producci\u00f3n requiere mucho tiempo y esfuerzo, el retorno de la inversi\u00f3n merece la pena. Lo que esperamos que aprenda de este post es c\u00f3mo pensar en la sustancia, no en la delgadez, a medida que construye su blog, sitio y negocio.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thin_Content_What_It_Is_and_Why_Its_Bad_for_Business\"><\/span>Contenido d\u00e9bil: Qu\u00e9 es y por qu\u00e9 es malo para las empresas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>El contenido d\u00e9bil tiene poco o ning\u00fan valor, lo que significa que el lector no se lleva nada. Es de baja calidad y carece de informaci\u00f3n profunda y autorizada.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Adem\u00e1s de ser una p\u00e9rdida de tiempo para los lectores, los contenidos poco elaborados son perjudiciales para <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a> porque Google Panda -una actualizaci\u00f3n del algoritmo de resultados del motor de b\u00fasqueda de Google cuyo objetivo es eliminar los sitios de baja calidad y recompensar a los de alta calidad- lo eliminar\u00e1. Aunque Google lanz\u00f3 Panda en 2011, las \u00faltimas actualizaciones del algoritmo han hecho que los creadores de contenido y los webmasters se den cuenta de que el contenido d\u00e9bil sigue siendo un problema. Como no queremos que lo incluya en su sitio sin darse cuenta y que Panda se convierta en su objetivo, estamos aqu\u00ed para ayudarle a entender exactamente qu\u00e9 es el thin content.<\/p>\n<ul>\n<li>Contenido duplicado<\/li>\n<\/ul>\n<p>La duplicaci\u00f3n se produce cuando dos o m\u00e1s p\u00e1ginas tienen la misma informaci\u00f3n, es decir, cuando hay dos URL que enlazan con el mismo contenido. Tambi\u00e9n ocurre cuando varias p\u00e1ginas comparten el mismo texto, como el que describe los servicios de una empresa para todas las ubicaciones en las que presta servicio. \u00bfLa soluci\u00f3n a este problema? Tenga una p\u00e1gina que describa los servicios y, a continuaci\u00f3n, publique enlaces individuales para las distintas ubicaciones, donde describa las diferencias, si las hay, de los servicios de cada ubicaci\u00f3n.<\/p>\n<ul>\n<li>Contenido raspado<\/li>\n<\/ul>\n<p>El \"scraping\" consiste en copiar y pegar contenido de otro sitio directamente en el suyo, ya sea en su totalidad o en grandes partes. Esto no s\u00f3lo es malo para el SEO, sino que puede suponer una infracci\u00f3n de los derechos de autor. Est\u00e1 bien citar el trabajo de otra persona, pero s\u00f3lo si le das el cr\u00e9dito que se merece y no lo utilizas como si fuera tuyo. El contenido citado debe <i>soporte<\/i> su obra original.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Contenidos generados autom\u00e1ticamente<\/li>\n<\/ul>\n<p>Este tipo de contenido es exactamente lo que parece: contenido generado por un programa y no por un humano. A veces, el texto generado produce p\u00e1rrafos con palabras y frases aleatorias que no tienen sentido para el lector, pero que contienen palabras clave que un usuario puede buscar. <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721306?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google enumera ejemplos<\/a> de contenido autogenerado, pero es una buena regla general generar contenido original de todos modos, ya que es m\u00e1s importante para el ser humano que lo lee.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Contenido para afiliados<\/li>\n<\/ul>\n<p>\u00bfQuiere incluir productos de afiliados en su sitio? Si bien es correcto hacerlo, aseg\u00farese de a\u00f1adir sus propios p\u00e1rrafos descriptivos e informaci\u00f3n al contenido para que se diferencie del sitio web del afiliado. Y es un buen negocio explicar c\u00f3mo un determinado producto afiliado beneficia a los clientes y darles tambi\u00e9n cualquier informaci\u00f3n sobre precios y compras.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>P\u00e1ginas de entrada<\/li>\n<\/ul>\n<p>Se trata de sitios o p\u00e1ginas creados con el \u00fanico prop\u00f3sito de ocupar un lugar destacado en las b\u00fasquedas y potenciar el SEO. Act\u00faan como una \"puerta\" -quiz\u00e1 m\u00e1s exactamente como un aro- entre el usuario y el contenido al que intenta acceder. Estas p\u00e1ginas no contienen contenido valioso, sino enlaces que llevan al usuario m\u00e1s adentro del sitio.<\/p>\n<p>Entonces, \u00bfc\u00f3mo se soluciona el problema de la escasez de contenido? Bueno, la respuesta f\u00e1cil es no escribir o crear en primer lugar. Sin embargo, si crea una p\u00e1gina con poco contenido sin darse cuenta (lo que puede ocurrir a veces), puede encontrarla haciendo un <a href=\"https:\/\/memberpress.com\/es\/why-you-should-perform-content-audits-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditor\u00eda de contenidos<\/a> de su sitio.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long-Form_Content_Make_It_Part_of_Your_Content_Arsenal\"><\/span>Contenido de formato largo: Forme parte de su arsenal de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Seamos claros: la soluci\u00f3n para evitar el contenido pobre no es necesariamente escribir art\u00edculos m\u00e1s largos. Es escribir m\u00e1s <i>sustantivo<\/i> piezas. Sin embargo, el contenido de formato largo entra dentro de esta categor\u00eda m\u00e1s sustancial, porque si vas a escribir sobre algo que ofrezca a los lectores algo para llevar y que demuestre tu autoridad en el tema, entonces escribir un art\u00edculo m\u00e1s largo e informativo es la clave. Lo que los lectores ans\u00edan -y lo que los algoritmos de Google est\u00e1n programados para encontrar- son art\u00edculos m\u00e1s sustanciosos y no mera palabrer\u00eda.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Aunque no hay un n\u00famero m\u00e1gico de palabras que califique un art\u00edculo de largo formato, se puede considerar como un trabajo de investigaci\u00f3n m\u00e1s que como un ensayo. Hace cuatro a\u00f1os, los expertos dec\u00edan que un contenido de formato largo era aquel que superaba las 1.200 palabras. Pero ya no. Ahora se habla de 4.000, m\u00e1s o menos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>No te quedes con la boca abierta: \u00a1es posible! Y mientras lo produce, puede mantener a sus lectores informados de sus progresos, con la promesa de que est\u00e1 a punto de llegar algo muy especial y que merece la pena esperar.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u00bfQu\u00e9 puedes crear? Libros electr\u00f3nicos, <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos electr\u00f3nicos<\/a>Las gu\u00edas y folletos de productos, los estudios de casos, los art\u00edculos en libros blancos y las presentaciones son algunas ideas. Todos ellos son grandes proyectos, pero merecen la pena si se hacen bien.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Tal vez el mayor atractivo de escribir contenido de formato largo es que, en general, le ayudar\u00e1 en sus clasificaciones.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u00bfPor qu\u00e9?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul>\n<li>Tiene autoridad. De nuevo, si puedes escribir largo y tendido sobre algo, es porque tienes m\u00e1s conocimientos sobre ello que tus competidores.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Es perenne. No querr\u00e1s dedicar mucho tiempo y esfuerzo a una pieza que va a caducar en unos meses. Es posible que tenga que actualizar la pieza a medida que cambien las cosas en su industria, pero la base se mantendr\u00e1 sin cambios.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Es m\u00e1s espec\u00edfico. A la hora de seleccionar los temas de sus contenidos largos, reduzca el alcance y redacte contenidos que se centren en lo que puede hacer por los clientes de su sector.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li>Se puede proteger con membres\u00edas. El contenido protegido tiene m\u00e1s valor que el no protegido porque, como dice el t\u00f3pico, obtienes lo que pagas. Si bien el contenido largo no protegido sigue siendo \u00fatil, el contenido protegido a trav\u00e9s de un sitio de membres\u00eda le da a su contenido esa ventaja al guardarlo para los lectores que gastar\u00e1n tiempo y dinero para leerlo (lo que, por supuesto, significa que tendr\u00e1 que escribirlo y producirlo para que valga la pena su tiempo y dinero).<\/li>\n<\/ul>\n<ul>\n<li>Calidad antes que cantidad, siempre. Para que no suene a disco rayado (\u00a1o a contenido duplicado!), baste decir que los lectores valoran m\u00e1s una pieza sustanciosa de contenido fidedigno e informativo que varias piezas m\u00e1s peque\u00f1as que no les aportan nada.<\/li>\n<\/ul>\n<p><i>\u00bfQu\u00e9 te ha parecido esta entrada? \u00bfTienes alg\u00fan consejo para evitar el thin content o para escribir contenidos largos? A nosotros (y a nuestros lectores) nos encantar\u00eda saberlo, as\u00ed que d\u00e9janos un comentario a continuaci\u00f3n.<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re talking about content: the short and long of it. We recently discussed 10X content and the difference between promotional and informational content. But we haven\u2019t talked about two ends of the content spectrum: thin and long-form. Now, to be clear, these aren\u2019t opposite sides of a content coin or each other\u2019s halves; no, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Today we\u2019re talking about content: the short and long of it. 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