{"id":16477,"date":"2018-06-13T05:43:04","date_gmt":"2018-06-13T11:43:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=16477"},"modified":"2018-06-13T05:43:04","modified_gmt":"2018-06-13T11:43:04","slug":"its-time-to-stop-focusing-on-word-count","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/","title":{"rendered":"Es hora de dejar de centrarse en el recuento de palabras"},"content":{"rendered":"<p>Vayamos al grano: el recuento de palabras no es lo m\u00e1s importante de tu blog. A los lectores no les preocupa el n\u00famero de palabras de un art\u00edculo. Se fijan en el contenido y, sobre todo, en los puntos que les interesan.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a10170874f0d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a10170874f0d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/#Good_Content_Matters\" >El buen contenido importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/#Short_Posts\" >Mensajes cortos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/#Long_Posts\" >Mensajes largos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/#How_to_Figure_It_Out\" >C\u00f3mo averiguarlo<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00bfPor qu\u00e9 hay recuentos de palabras?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>La cuesti\u00f3n es la siguiente: el n\u00famero de palabras de un art\u00edculo es un dato superficial. Lo que hace que la gente se interese y quiera compartir un art\u00edculo es lo que aprende de \u00e9l. Los recuentos de palabras sugeridos se basan en investigaciones que afirman que un determinado n\u00famero de palabras en una entrada afecta a la capacidad de atenci\u00f3n del lector, a la \"compartibilidad\" de la entrada y a los factores de \"encontrabilidad\" que impulsan su clasificaci\u00f3n en Google. En resumen: el recuento de palabras es m\u00e1s bien una gu\u00eda.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Good_Content_Matters\"><\/span>El buen contenido importa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gur\u00fa del marketing e influyente en Internet <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Neil Patel dice<\/a> el recuento de palabras \"s\u00f3lo importa si el contenido es bueno\". \u00bfQu\u00e9 hace que un contenido sea bueno? Debe tener calidad y sustancia, y debe servir para algo, es decir, debe tener un objetivo. Tiene que ser algo m\u00e1s que palabras en una p\u00e1gina (o en una pantalla).<\/p>\n<p>Y por eso en un art\u00edculo reciente te suger\u00edamos <a href=\"https:\/\/memberpress.com\/es\/content-help-dont-think-thin-think-substance\/\" target=\"_blank\" rel=\"noopener\">piense en <i>sustancia<\/i><\/a>Porque algunos temas pueden tratarse en apenas doscientas palabras, mientras que otros pueden extenderse hasta m\u00e1s de cuatro mil. Y tambi\u00e9n por eso se\u00f1alamos que el contenido pobre (que no tiene calidad) <i>no es<\/i> igual a contenidos breves (que tienen un \"takeaway\").<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Y aqu\u00ed va otro consejo: la mayor\u00eda de los lectores no leen cada palabra de la p\u00e1gina. Su mensaje compite con el resto de la vida del lector: trabajo, familia, etc. (por no hablar de otros contenidos). La mayor\u00eda de las veces, los lectores buscan los puntos principales y se fijan en los t\u00edtulos, subt\u00edtulos y listas con vi\u00f1etas. <a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noopener\">Investigaci\u00f3n<\/a> muestra que s\u00f3lo se lee entre el 20 y el 28% del contenido. As\u00ed que, \u00bfpor qu\u00e9 perder el tiempo llenando la p\u00e1gina de palabrer\u00eda?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Short_Posts\"><\/span>Mensajes cortos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Si puedes decir lo que quieres con menos palabras y dejar que el lector siga su camino, \u00bfpor qu\u00e9 no hacerlo? Por supuesto, esto no significa que tengas que escribir pocas palabras s\u00f3lo para tener contenido en tu blog. A veces hay que esforzarse mucho m\u00e1s para ser breve, dulce y directo, porque se est\u00e1 yendo al meollo de la informaci\u00f3n que se quiere compartir.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Elementos de un buen post corto:<\/p>\n<ul>\n<li>Capta la atenci\u00f3n del lector<\/li>\n<li>Va directo al grano<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Tiene una clara llamada a la acci\u00f3n<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Evita palabras de m\u00e1s s\u00f3lo para llenar una p\u00e1gina<\/li>\n<\/ul>\n<p>Los posts cortos son buenos para:<\/p>\n<ul>\n<li>Lanzamiento de productos o servicios<\/li>\n<li>Invitaciones para suscribirse a su bolet\u00edn<\/li>\n<li>Blogueros que publican contenidos todos los d\u00edas (porque escribir entradas largas a diario equivale m\u00e1s que probablemente a escribir s\u00f3lo entradas en lugar de dirigir un negocio).<\/li>\n<\/ul>\n<p>Si quieres un buen ejemplo de alguien que publica posts cortos y de alta calidad, lee <a href=\"https:\/\/seths.blog\" target=\"_blank\" rel=\"noopener\">Blog de Seth Godin<\/a>. Es el rey aqu\u00ed porque es capaz de decir lo que quiere decir de una manera concisa y que ofrece a los lectores una gran lecci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>(Como nota al margen, ver\u00e1s que no llena su blog de im\u00e1genes ni de espacios en blanco. Todo est\u00e1 en una p\u00e1gina por la que puedes desplazarte en lugar de p\u00e1ginas separadas. Y funciona porque ese es su estilo. Brillante).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_Posts\"><\/span>Mensajes largos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Y aunque el Sr. Godin sea el rey de los posts cortos, para la mayor\u00eda de nosotros el contenido de formato largo es lo que manda hoy en d\u00eda. Una de las principales razones es el SEO, porque los rastreadores web de Google miran todo lo que hay en tu p\u00e1gina: t\u00edtulos, subt\u00edtulos, encabezados y las palabras del propio post. Por lo tanto, cuantas m\u00e1s palabras tenga que examinar Google, mejor podr\u00e1 clasificar tu contenido. Y cuantas m\u00e1s personas encuentren tu blog, m\u00e1s lectores tendr\u00e1s y m\u00e1s posibilidades tendr\u00e1s de que se conviertan en clientes de pago. Ganamos en ROI.<\/p>\n<p>Pero, \u00bfrecuerda aquella estad\u00edstica que le cont\u00e1bamos m\u00e1s arriba sobre c\u00f3mo los lectores s\u00f3lo leen entre el 20 y el 28% de su art\u00edculo? Piense tambi\u00e9n en ellos como rastreadores. Escanean el t\u00edtulo, los subt\u00edtulos y las listas de vi\u00f1etas y miran las im\u00e1genes, como fotos, tablas y gr\u00e1ficos, para captar lo esencial del art\u00edculo. Por eso es tan importante la estructura de los art\u00edculos largos.<\/p>\n<p>Entre los elementos de la estructura de los art\u00edculos largos se incluyen:<\/p>\n<ul>\n<li>Subt\u00edtulos que separan el texto para que el lector pueda encontrar r\u00e1pidamente el contenido m\u00e1s valioso\/aplicable para \u00e9l.<\/li>\n<li>Elementos visuales que transmitan el tema del post y rompan el texto<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>Texto en negrita y cursiva para atraer la atenci\u00f3n del lector y ayudarle a concentrarse.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li>P\u00e1rrafos cortos con significados claros y sin palabras de relleno o material esponjoso.<\/li>\n<\/ul>\n<p>Los posts largos sirven para:<\/p>\n<ul>\n<li>Temas en los que es experto en relaci\u00f3n con su campo o industria<\/li>\n<li>Temas que requieren una investigaci\u00f3n y un debate m\u00e1s profundos<\/li>\n<\/ul>\n<p>Es una buena idea no publicar art\u00edculos m\u00e1s largos a diario. No s\u00f3lo requiere mucha m\u00e1s escritura por tu parte, sino que cada art\u00edculo necesita su tiempo en el centro de atenci\u00f3n, y quieres dar a tu audiencia la oportunidad de digerir tus art\u00edculos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Figure_It_Out\"><\/span>C\u00f3mo averiguarlo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En \u00faltima instancia, el factor decisivo sobre si escribir o no un post corto o largo depende de tu capacidad para comunicar tu idea con claridad y ofrecer a los lectores un contenido del que aprendan y que les entusiasme compartir con sus redes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>As\u00ed que, antes de ponerte a escribir un post, piensa en tu p\u00fablico. \u00bfCu\u00e1les son sus necesidades? \u00bfSu tema satisfar\u00e1 esas necesidades, mantendr\u00e1 el inter\u00e9s y resolver\u00e1 sus problemas? Y luego, considere su experiencia y el prop\u00f3sito de su blog: \u00bfpuede escribir largo y tendido sobre el tema? \u00bfO tu objetivo es hacer una r\u00e1pida presentaci\u00f3n de ventas y dejar que los lectores prueben el producto o servicio por s\u00ed mismos?<\/p>\n<p>Responder a estas preguntas le ayudar\u00e1 a determinar si su tema es adecuado para un art\u00edculo corto o largo. Una \u00faltima cosa a tener en cuenta: no todos los art\u00edculos son iguales; si todos fueran iguales, el mundo de los blogs ser\u00eda muy aburrido.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Sin embargo, si te interesa la ciencia del recuento de palabras, echa un vistazo a los principales influencers <a href=\"https:\/\/neilpatel.com\/blog\/long-blog-articles\/\" target=\"_blank\" rel=\"noopener\">Art\u00edculo de Neil Patel<\/a> sobre el n\u00famero de palabras y qu\u00e9 longitudes son mejor recibidas en cada sector.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><i>\u00bfCu\u00e1l es su opini\u00f3n sobre el tema? \u00bfCorto o largo? \u00bfUna saludable mezcla de ambos? \u00bfQu\u00e9 ha descubierto que funciona mejor para su blog y su campo? Comp\u00e1rtalo con nosotros y con nuestros lectores en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> \u00a1Abajo!<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them.\u00a0 So why are there even word counts, anyway?\u00a0 Here\u2019s the thing: the number [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":16479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. Readers aren\u2019t worried about how many words are in a post. They\u2019re zeroing in on the content and, most importantly, the points that resonate with them. So why are there even word counts, anyway? Here\u2019s the thing: the number\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/its-time-to-stop-focusing-on-word-count\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"It\u2019s Time to Stop Focusing on Word Count\" \/>\n\t\t<meta property=\"og:description\" content=\"Let\u2019s get straight to the point: word count isn\u2019t the most important thing about your blog. 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