{"id":16486,"date":"2018-06-27T10:25:31","date_gmt":"2018-06-27T16:25:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=16486"},"modified":"2018-06-27T12:53:45","modified_gmt":"2018-06-27T18:53:45","slug":"facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/","title":{"rendered":"Facebook Remarketing vs Google Remarketing: \u00bfCu\u00e1l es la mejor opci\u00f3n para su sitio web de afiliaci\u00f3n?"},"content":{"rendered":"<p>El remarketing le permite dirigir anuncios a aquellos que ya han interactuado con su empresa de alguna manera. Al mostrar anuncios a personas que ya han visitado su sitio web, han completado una prueba gratuita de afiliaci\u00f3n, han visto su p\u00e1gina en las redes sociales o se han inscrito en su lista de correo, se asegura de que sus anuncios llegan a un p\u00fablico objetivo, lo que aumenta la probabilidad de que se inscriban miembros y mantiene bajos los costes publicitarios.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d588aa58e9b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d588aa58e9b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Facebook_Remarketing\" >Facebook Remarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach\" >Alcance de los anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats\" >Formatos de anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources\" >Fuentes publicitarias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Google_Remarketing\" >Google Remarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Reach-2\" >Alcance de los anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Formats-2\" >Formatos de anuncios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#Ad_Sources-2\" >Fuentes publicitarias<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/facebook-remarketing-vs-google-remarketing-which-is-best-for-your-membership-site\/#So_Which_One\" >Entonces, \u00bfcu\u00e1l?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Entonces, \u00bfdeber\u00eda publicar anuncios en Facebook o en Google? Depende. En este art\u00edculo, analizaremos las funciones de anuncios de remarketing que ofrecen Facebook y Google, y le ayudaremos a decidir qu\u00e9 servicio es el m\u00e1s adecuado para su sitio de afiliaci\u00f3n. Empecemos por el principio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Remarketing\"><\/span>Facebook Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-basics\" target=\"_blank\" rel=\"noopener\">Remarketing en Facebook<\/a> consiste en mostrar anuncios de Facebook a clientes actuales, antiguos clientes o personas que hayan mostrado inter\u00e9s por tu empresa o sitio web. La publicidad en una red social puede ser muy beneficiosa, ya que la prueba social (estar presente en las redes sociales) es lo que lleva a los clientes a confiar en una marca o a probar un producto o servicio. Veamos algunos de los puntos m\u00e1s destacados del remarketing en Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach\"><\/span>Alcance de los anuncios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Los anuncios de Facebook se dirigen a audiencias en Facebook, Instagram y\u00a0<u><\/u><a href=\"https:\/\/www.facebook.com\/business\/products\/audience-network\" target=\"_blank\" rel=\"noopener\">Red de audiencias<\/a>. Facebook tiene ahora m\u00e1s de\u00a0<a href=\"https:\/\/www.facebook.com\/business\/products\/ads\" target=\"_blank\" rel=\"noopener\">dos mil millones de personas<\/a> que utilizan su plataforma mensualmente, y m\u00e1s de 500 millones de Instagrammers utilizan esa aplicaci\u00f3n cada d\u00eda. Por lo tanto, la probabilidad de que su p\u00fablico objetivo est\u00e9 presente y se vea expuesto a sus anuncios en estos canales es alta.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats\"><\/span>Formatos de anuncios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook te da una\u00a0<a href=\"https:\/\/www.facebook.com\/business\/ads-guide\/\" target=\"_blank\" rel=\"noopener\">gama de tipos de anuncios<\/a> para elegir, incluyendo:<\/p>\n<ul>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-photo-ads\" target=\"_blank\" rel=\"noopener\">Anuncios fotogr\u00e1ficos<\/a>-Utilice una sola imagen con texto para captar la atenci\u00f3n de los espectadores.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-video-ads\" target=\"_blank\" rel=\"noopener\">Anuncios en v\u00eddeo<\/a>-Causar impacto y contar una historia a trav\u00e9s del v\u00eddeo.<\/li>\n<li><u><\/u><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-carousel-ads\" target=\"_blank\" rel=\"noopener\">Anuncios en carrusel<\/a>-Mostrar hasta diez im\u00e1genes o v\u00eddeos en un anuncio, cada uno con su propio enlace.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-collection\" target=\"_blank\" rel=\"noopener\">Anuncios de colecci\u00f3n<\/a>-Mostrar una colecci\u00f3n de caracter\u00edsticas, servicios o productos en un solo anuncio.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-slideshow-ads\" target=\"_blank\" rel=\"noopener\">Presentaciones de diapositivas<\/a>-Utilice el movimiento, el sonido y el texto para atraer al p\u00fablico.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources\"><\/span>Fuentes publicitarias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para crear una campa\u00f1a de anuncios de remarketing en Facebook, primero hay que crear un\u00a0<a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-reach-existing-customers\" target=\"_blank\" rel=\"noopener\">Audiencia personalizada<\/a>o p\u00fablico objetivo de aquellos que ya han interactuado con tu negocio. Al crear p\u00fablicos personalizados, llegar\u00e1s a estos clientes potenciales y volver\u00e1s a conectar con ellos a trav\u00e9s de los anuncios de Facebook.<\/p>\n<p>Facebook utiliza la informaci\u00f3n de los clientes que proporcionas o que se puede recopilar a trav\u00e9s del p\u00edxel de Facebook o SKD, para \"originar\" los datos utilizados para tus p\u00fablicos personalizados. Veamos estas fuentes con m\u00e1s detalle.<\/p>\n<p><strong>Listas de contactos<\/strong><strong>:\u00a0<\/strong>Una opci\u00f3n es mostrar anuncios de Facebook a personas de las que ya tengas informaci\u00f3n de contacto, como direcciones de correo electr\u00f3nico o n\u00fameros de tel\u00e9fono, para crear un p\u00fablico personalizado. Siempre que estas personas est\u00e9n presentes en Facebook, tus anuncios de remarketing aparecer\u00e1n en sus noticias.<\/p>\n<p><strong>Visitantes del sitio web<\/strong><strong>:\u00a0<\/strong>Otra opci\u00f3n es crear un p\u00fablico personalizado con las personas que ya han visitado su sitio web. Para ello, instale la aplicaci\u00f3n\u00a0 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener\">P\u00edxel de Facebook<\/a>un fragmento de c\u00f3digo, en tu sitio web. Facebook puede entonces rastrear a los visitantes del sitio web y mostrarles tus anuncios.<\/p>\n<p>Los datos de los p\u00edxeles de Facebook tambi\u00e9n se pueden utilizar para segmentar a\u00fan m\u00e1s tu campa\u00f1a de remarketing, dirigiendo anuncios espec\u00edficos a usuarios que han realizado una acci\u00f3n concreta en tu sitio web (por ejemplo, han visitado tu p\u00e1gina de destino) pero no se han suscrito a tu sitio de afiliaci\u00f3n. Al volver a conectar con este p\u00fablico a trav\u00e9s de los anuncios de Facebook, les animas a volver a visitar tu sitio web, lo que aumenta las posibilidades de que se suscriban.<\/p>\n<p><strong>Usuarios de la aplicaci\u00f3n<\/strong><strong>:\u00a0<\/strong>Tambi\u00e9n puedes utilizar Facebook para dirigirte a los usuarios de tu aplicaci\u00f3n. Para ello, instala un fragmento de c\u00f3digo en tu aplicaci\u00f3n, llamado\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1549524211985335\" target=\"_blank\" rel=\"noopener\">SDK de Facebook<\/a>. A continuaci\u00f3n, puedes recomercializar a este p\u00fablico personalizado a trav\u00e9s de tus anuncios de Facebook.<\/p>\n<p>Como puedes ver, al crear los p\u00fablicos personalizados adecuados, te aseguras de que tus anuncios de Facebook llegan a aquellos que est\u00e1n interesados en tu sitio de afiliaci\u00f3n o que ya han interactuado con \u00e9l de alguna manera.<\/p>\n<p>Veamos a continuaci\u00f3n el remarketing de Google y descubramos en qu\u00e9 se puede comparar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Remarketing\"><\/span>Google Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-16488\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg\" alt=\"Google Remarketing\" width=\"1480\" height=\"602\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing.jpg 1480w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-300x122.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1024x417.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-768x312.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-418x170.jpg 418w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-840x342.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1216x495.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-700x285.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-156x63.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/06\/Google-Remarketing-1080x439.jpg 1080w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/adwords.google.com\/\" target=\"_blank\" rel=\"noopener\">Google AdWords<\/a> ofrece un servicio de remarketing eficaz, aunque con algunas diferencias notables respecto a Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Reach-2\"><\/span>Alcance de los anuncios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una de las principales ventajas de Google AdWords es su alcance a gran escala. Se puede llegar a las personas de sus listas de remarketing en m\u00e1s de, <a href=\"https:\/\/support.google.com\/adwords\/answer\/2453998\" target=\"_blank\" rel=\"noopener\">dos millones de sitios web y aplicaciones m\u00f3viles<\/a>y los anuncios pueden mostrarse en numerosos dispositivos. De este modo, aunque los usuarios abandonen el sitio de afiliaci\u00f3n, podr\u00e1 llegar a ellos y promocionar su sitio web.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Formats-2\"><\/span>Formatos de anuncios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Existen varias formas de remarketing con Google AdWords:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2454000\" target=\"_blank\" rel=\"noopener\">Remarketing est\u00e1ndar<\/a> \u2013 Show ads to your past visitors, customers, and leads, as they browse sites and apps.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/3124536\" target=\"_blank\" rel=\"noopener\">Remarketing din\u00e1mico<\/a> \u2013 Take remarketing to the next level by showing tailored ads to people who have performed a specific action on your site.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/2701222\" target=\"_blank\" rel=\"noopener\">Remarketing para anuncios de b\u00fasqueda<\/a> \u2013 Show ads to people who have previously visited your site as they perform follow up searches on Google.<\/li>\n<li><a href=\"https:\/\/support.google.com\/adwords\/answer\/7181409\" target=\"_blank\" rel=\"noopener\">Video Remarketing<\/a> \u2013 Show ads to people who have interacted with your videos or your YouTube channel.<\/li>\n<\/ul>\n<p>Dependiendo de su <a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/start\/how-it-works\/\" target=\"_blank\" rel=\"noopener\">tipo de anuncio<\/a> y objetivos, puede crear anuncios de texto, fotos, v\u00eddeos o aplicaciones. Los anuncios pueden incluir dise\u00f1os personalizados, elementos interactivos, animaciones, enlaces y mucho m\u00e1s.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ad_Sources-2\"><\/span>Fuentes publicitarias<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otra ventaja de elegir Google AdWords es el n\u00famero de fuentes de las que puede seleccionar su audiencia. Los anuncios pueden dirigirse a personas de una lista de contactos generada previamente, a personas que hayan visitado su sitio web o aplicaci\u00f3n, as\u00ed como a cualquiera que haya interactuado con su contenido en YouTube. Veamos estas fuentes de audiencia con m\u00e1s detalle:<\/p>\n<ul>\n<li><strong>Etiqueta AdWords<\/strong><strong>:\u00a0<\/strong>Una vez a\u00f1adida la etiqueta de Google AdWords (un peque\u00f1o fragmento de c\u00f3digo) a su sitio web y a sus aplicaciones, Google puede realizar un seguimiento de sus visitantes y mostrarles los anuncios de su sitio de afiliaci\u00f3n despu\u00e9s de que hayan abandonado su sitio.<\/li>\n<li><strong>YouTube<\/strong><strong>:\u00a0<\/strong>Remarketing a personas que han interactuado con su canal de YouTube y han visto sus v\u00eddeos.<\/li>\n<li><strong>Google Analytics<\/strong><strong>:\u00a0<\/strong>Importe audiencias creadas en Google Analytics y recomercialice anuncios para ellas.<\/li>\n<li><strong>Aplicaci\u00f3n<\/strong><strong>:\u00a0<\/strong>Cree listas de remarketing basadas en los usuarios actuales de la aplicaci\u00f3n y en las compras dentro de la aplicaci\u00f3n.<\/li>\n<\/ul>\n<p><strong>Datos del cliente<\/strong><strong>: <\/strong>Cargue los datos de contacto de los clientes, como direcciones de correo electr\u00f3nico, y, a continuaci\u00f3n, vuelva a comercializar los anuncios mientras navegan por la B\u00fasqueda de Google, utilizan Gmail, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_Which_One\"><\/span>Entonces, \u00bfcu\u00e1l?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El servicio de remarketing que elija depende en gran medida del nicho y la audiencia de su sitio de afiliaci\u00f3n. Vamos a resumir algunas de las \u00e1reas clave que hemos mencionado para ayudarle a decidir:<\/p>\n<ul>\n<li><strong>Alcance de los anuncios<\/strong><strong>:\u00a0<\/strong>Google tiene, con diferencia, el mayor alcance (el 90% de los usuarios de Internet de todo el mundo), lo que le convierte, sobre el papel, en la mejor opci\u00f3n. Dicho esto, si su p\u00fablico objetivo se encuentra en Facebook a cualquier hora del d\u00eda, el remarketing en Facebook es la opci\u00f3n l\u00f3gica.<\/li>\n<li><strong>Formatos de anuncios<\/strong><strong>:\u00a0<\/strong>Desde anuncios de una sola imagen hasta v\u00eddeos y mucho m\u00e1s, tanto Google como Facebook ofrecen una gama de opciones de dise\u00f1o impresionantes.<\/li>\n<li><strong>Fuentes publicitarias<\/strong><strong>:\u00a0<\/strong>Google lleva las de ganar en cuanto a fuentes de anuncios. Sin embargo, el ganador aqu\u00ed depende de las acciones de su p\u00fablico objetivo. (Para ayudarle a tomar una decisi\u00f3n, piense a qui\u00e9n quiere dirigirse y c\u00f3mo ha interactuado anteriormente con su sitio de afiliaci\u00f3n).<\/li>\n<li><strong>Precio<\/strong><strong>:\u00a0<\/strong>El precio de los anuncios puede variar entre Google y Facebook y depender\u00e1 en gran medida de tu nicho y del tipo de tr\u00e1fico al que te dirijas. Ambos servicios le permiten establecer un presupuesto, pero Google tambi\u00e9n proporciona una variedad de\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2979071\" target=\"_blank\" rel=\"noopener\">estrategias de licitaci\u00f3n automatizadas<\/a> para ayudarle a mejorar el ROI.<\/li>\n<\/ul>\n<p>Ahora que ya sabes c\u00f3mo funciona el remarketing tanto en Facebook como en Google, \u00bfqu\u00e9 servicio vas a elegir?<\/p>\n<p><em>\u00bfTiene alguna pregunta sobre el remarketing? Por favor, pregunte en los comentarios a continuaci\u00f3n.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Remarketing allows you to target ads at those who\u2019ve engaged with your business in some way. By displaying ads to individuals who have already visited your site, completed a free membership trial, viewed your page on social media, or joined your mailing list, you ensure your ads reach a target audience, which increases the likelihood [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":16515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[267,428,429],"class_list":{"0":"post-16486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-advertising","9":"tag-facebook-remarketing","10":"tag-google-remarketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Facebook remarketing or Google remarketing? 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