{"id":16958,"date":"2018-10-15T10:38:57","date_gmt":"2018-10-15T16:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=16958"},"modified":"2024-09-18T14:01:59","modified_gmt":"2024-09-18T18:01:59","slug":"four-reasons-you-should-consider-wordpress-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","title":{"rendered":"Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Puesta en marcha de un <a href=\"https:\/\/memberpress.com\/es\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">sitio web para miembros<\/a> puede ser un proceso apasionante. Sin embargo, una vez que conozca los fundamentos de la <a href=\"https:\/\/memberpress.com\/es\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">qu\u00e9 aspecto tendr\u00e1 su sitio web<\/a>Pero a\u00fan tiene que elegir una plataforma web. Con decenas de opciones disponibles, elegir la mejor puede resultar abrumador.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acb6d5eef965\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acb6d5eef965\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#A_Brief_Introduction_to_Content_Management_Systems_CMSs\" >Breve introducci\u00f3n a los sistemas de gesti\u00f3n de contenidos (CMS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\" >Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#1_Popularity\" >1. Popularidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#2_Search_Engine_Optimization_SEO\" >2. Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#3_Ease_of_Use\" >3. 3. Facilidad de uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#4_Simple_Membership_Site_Tools\" >4. Herramientas sencillas para sitios de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay un claro ganador para la mayor\u00eda de los sitios de afiliaci\u00f3n.&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> ofrece una forma sencilla de poner en marcha un sitio web en cuesti\u00f3n de minutos, as\u00ed como numerosas opciones de personalizaci\u00f3n. Al fin y al cabo, por algo WordPress es <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">el sistema de gesti\u00f3n de contenidos (CMS) m\u00e1s popular<\/a> en el mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este art\u00edculo comparar\u00e1 y contrastar\u00e1 algunas de las diferentes opciones de creaci\u00f3n de sitios web y explicar\u00e1 las ventajas de utilizar WordPress para su sitio de afiliaci\u00f3n. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Content_Management_Systems_CMSs\"><\/span>Breve introducci\u00f3n a los sistemas de gesti\u00f3n de contenidos (CMS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de empezar, quiz\u00e1 se pregunte qu\u00e9 es exactamente un sistema de gesti\u00f3n de contenidos (CMS). Un CMS es esencialmente un marco para crear y editar contenidos en l\u00ednea (texto, foto, v\u00eddeo, etc.), sin necesidad de saber nada de c\u00f3digo. Puedes aprovechar las muchas herramientas que ofrece y dise\u00f1ar un sitio web muy personalizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, los CMS no son tu \u00fanica opci\u00f3n. De hecho, existen tres soluciones habituales para crear una p\u00e1gina web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3digo puro.<\/strong>&nbsp;Por supuesto, es posible crear una p\u00e1gina web partiendo totalmente de cero. Esta opci\u00f3n ofrece una flexibilidad infinita, ya que puedes crear lo que quieras. Sin embargo, programar una p\u00e1gina web a mano requiere muchos conocimientos t\u00e9cnicos y mucho tiempo.<\/li>\n\n\n\n<li><strong>Creadores de sitios web.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Creadores de sitios web<\/a> son herramientas sencillas para crear un sitio y est\u00e1n pensadas para quienes quieren poner algo en l\u00ednea de la forma m\u00e1s r\u00e1pida y f\u00e1cil posible. El inconveniente es que son mucho menos flexibles que otras soluciones y ofrecen poco control sobre el sitio.<\/li>\n\n\n\n<li><strong>CMS.<\/strong>&nbsp;Las plataformas CMS son marcos de trabajo muy flexibles. La mayor\u00eda te permiten personalizar el aspecto y la funcionalidad de tu sitio web pr\u00e1cticamente como quieras, incluida la creaci\u00f3n de un sitio de membres\u00eda. Sin embargo, tendr\u00e1s que elegir tu CMS con cuidado, ya que cada plataforma tiene sus propias ventajas e inconvenientes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los CMS ofrecen la mejor combinaci\u00f3n de flexibilidad y facilidad de uso, lo que los convierte en la mejor opci\u00f3n en la mayor\u00eda de los casos. Ahora solo te queda elegir la plataforma que vas a utilizar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\"><\/span>Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de plataformas CMS, recomendamos encarecidamente <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1685\" height=\"817\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png\" alt=\"El sitio web de WordPress.\" class=\"wp-image-16961\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png 1685w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1080x524.png 1080w\" sizes=\"(max-width: 1685px) 100vw, 1685px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es especialmente cierto si est\u00e1s pensando en crear una p\u00e1gina web de membres\u00eda. Veamos cuatro de las principales razones por las que WordPress es una opci\u00f3n tan excelente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Popularity\"><\/span>1. Popularidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se trata de plataformas CMS, no conviene tomar el camino menos transitado. Pasar por encima de <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 millones de sitios web<\/a>WordPress tiene una enorme comunidad detr\u00e1s. Esta misma comunidad te ofrece montones de opciones para dise\u00f1ar y personalizar tu sitio, a trav\u00e9s de plugins y temas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">Un tema<\/a>&nbsp;controla el aspecto de su sitio. Proporciona una plantilla b\u00e1sica, pero tambi\u00e9n puede personalizarse para adaptarla a sus necesidades. Algunos permiten incluso cambiar dr\u00e1sticamente el dise\u00f1o de una p\u00e1gina a otra, mediante sencillos editores de arrastrar y soltar. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>por otro lado, le permiten ampliar su sitio con funciones y caracter\u00edsticas adicionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto m\u00e1s popular sea un CMS, m\u00e1s temas y plugins tendr\u00e1 a su disposici\u00f3n. Esto es importante, porque hace m\u00e1s probable que pueda encontrar herramientas predise\u00f1adas para sus necesidades exactas. Con un CMS menos popular, es posible que acabe contratando a un dise\u00f1ador para crear soluciones a medida o, simplemente, que no pueda incluir todas las funciones que desea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la enorme comunidad de WordPress tambi\u00e9n significa que hay mucha ayuda disponible siempre que la necesites. Incluso hay&nbsp;<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">un foro de apoyo activo<\/a> para obtener ayuda y asistencia t\u00e9cnica gratuitas en la p\u00e1gina web oficial. Adem\u00e1s, la activa comunidad de WordPress hace que la plataforma <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">se mantiene incre\u00edblemente segura<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Search_Engine_Optimization_SEO\"><\/span>2. Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> es el proceso de hacer que su sitio sea apto para los motores de b\u00fasqueda, de modo que aparezca mejor clasificado en los resultados de b\u00fasqueda. Esto es vital para atraer visitantes, ya que la principal forma de que la gente encuentre su sitio es a trav\u00e9s de Google y motores de b\u00fasqueda similares. Un SEO excelente mejora las posibilidades de que su sitio de afiliaci\u00f3n llegue al mayor n\u00famero posible de usuarios potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress tiene una ventaja cuando se trata de SEO, ya que incluye algunos\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">potentes herramientas integradas<\/a>\u00a0para optimizar su sitio. De inmediato, puedes a\u00f1adir etiquetas, categor\u00edas y URL personalizadas SEO-friendly. Tambi\u00e9n hay herramientas gratuitas que puede utilizar para mejorar a\u00fan m\u00e1s su contenido, como por ejemplo <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. Si desea que su sitio de afiliaci\u00f3n crezca lo m\u00e1s r\u00e1pidamente posible, WordPress puede ayudarle a empezar con buen pie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ease_of_Use\"><\/span>3. 3. Facilidad de uso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra ventaja de WordPress es que es muy f\u00e1cil de usar. Incluye un editor de bloques integrado llamado Gutenberg. Esto significa que puedes editar texto y otros contenidos multimedia mediante una interfaz visual, y la p\u00e1gina generar\u00e1 el c\u00f3digo autom\u00e1ticamente, sin necesidad de conocer HTML.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Echa un vistazo a este completo tutorial sobre Gutenberg de WPBeginner:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"qHdQQTxrfoJT4SyE0CZrmLxe1kKisR6D5qDU6F8tYcwnppaw47HS7O59MGd0EMNvAaBkJu9bogVXlVXOvW8NKmP2U2LuiCYIPI\"><div class=\"responsive-video\"><iframe title=\"???? C\u00f3mo usar el editor de bloques de WordPress para principiantes \u270d\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">La comunidad de WordPress tambi\u00e9n ofrece una serie de <a href=\"https:\/\/memberpress.com\/es\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">herramientas de edici\u00f3n intuitivas<\/a> que puedes utilizar para mejorar a\u00fan m\u00e1s tu experiencia. Esto resulta muy \u00fatil para los principiantes. Por otro lado, si tienes m\u00e1s conocimientos t\u00e9cnicos, WordPress cuenta con herramientas que los desarrolladores pueden utilizar para sacar a\u00fan m\u00e1s partido a la plataforma. Esto lo convierte en la opci\u00f3n perfecta para usuarios con pr\u00e1cticamente cualquier nivel de experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el contrario, Joomla y Drupal (los dos siguientes CMS m\u00e1s populares) resultan relativamente dif\u00edciles de usar en comparaci\u00f3n con WordPress. Este tipo de plataformas tienen una curva de aprendizaje m\u00e1s pronunciada, por lo que resultan menos \u00fatiles cuando se necesita crear una p\u00e1gina web con sistema de membres\u00eda que funcione de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Simple_Membership_Site_Tools\"><\/span>4. Herramientas sencillas para sitios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, cabe destacar que los sitios web de suscripci\u00f3n requieren un conjunto de herramientas muy espec\u00edfico. Necesitar\u00e1s alguna forma de gestionar las suscripciones, gestionar los pagos y mantener determinados contenidos tras un muro de pago. WordPress ofrece una soluci\u00f3n a esta necesidad mediante plugins espec\u00edficos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>por ejemplo, ofrece una manera f\u00e1cil de empezar con su sitio de membres\u00eda. Con este plugin puedes elegir varios niveles de afiliaci\u00f3n y restringir el acceso a determinados contenidos en funci\u00f3n de esos niveles:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1172\" height=\"433\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png\" alt=\"El plugin MemberPress.\" class=\"wp-image-16959\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png 1172w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1024x378.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-768x284.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-460x170.png 460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-840x310.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-700x259.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1080x399.png 1080w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All\u00ed <em>son<\/em> formas de configurar las funciones de afiliaci\u00f3n en Drupal y Joomla, pero <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">son mucho menos intuitivos<\/a>. Creemos que la creaci\u00f3n de un sitio de afiliaci\u00f3n debe ser lo m\u00e1s f\u00e1cil posible. Cuanto menos tiempo tenga que dedicar a leer manuales, m\u00e1s tiempo tendr\u00e1 para trabajar en su sitio y empezar a crear una audiencia. Con WordPress y MemberPress, puede <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">empiece en cuesti\u00f3n de minutos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a su gran comunidad y a su amplio conjunto de funciones, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> es una de las plataformas CMS m\u00e1s potentes que existen. Es una opci\u00f3n perfecta para los principiantes que buscan iniciar un sitio de membres\u00eda, sin el gasto de contratar a un dise\u00f1ador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las razones por las que WordPress es una opci\u00f3n \u00fatil incluyen su:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Popularidad<\/li>\n\n\n\n<li>Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/li>\n\n\n\n<li>Facilidad de uso<\/li>\n\n\n\n<li>Herramientas sencillas para sitios de afiliaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna pregunta sobre c\u00f3mo empezar a utilizar WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting up a membership site can be an exciting process. However, once you figure out the basics of what your site will look like, you still need to pick a website platform. With dozens of options available, choosing the best can feel overwhelming. Fortunately, there\u2019s a clear winner for most membership sites.&nbsp;WordPress offers a user-friendly [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":["post-16958","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re looking to build a membership website, you&#039;ll need the perfect platform. Let&#039;s discuss why WordPress is the perfect choice for most sites!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"wordpress for your membership site,benefits of wordpress for membership sites,why use wordpress for membership sites,wordpress membership tools,wordpress seo for membership sites\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4 Key Reasons to Choose WordPress for Your Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"If you&#039;re looking to build a membership website, you&#039;ll need the perfect platform. Let&#039;s discuss why WordPress is the perfect choice for most sites!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-10-15T16:38:57+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-18T18:01:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"4 Key Reasons to Choose WordPress for Your Membership Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"If you&#039;re looking to build a membership website, you&#039;ll need the perfect platform. Let&#039;s discuss why WordPress is the perfect choice for most sites!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#blogposting\",\"name\":\"4 Key Reasons to Choose WordPress for Your Membership Site\",\"headline\":\"Four Reasons You Should Consider WordPress for Your Membership Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Consider-WordPress@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2018-10-15T10:38:57-04:00\",\"dateModified\":\"2024-09-18T14:01:59-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#webpage\"},\"articleSection\":\"Tools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/tools\\\/#listItem\",\"name\":\"Tools\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/tools\\\/#listItem\",\"position\":2,\"name\":\"Tools\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/tools\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#listItem\",\"name\":\"Four Reasons You Should Consider WordPress for Your Membership Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#listItem\",\"position\":3,\"name\":\"Four Reasons You Should Consider WordPress for Your Membership Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/tools\\\/#listItem\",\"name\":\"Tools\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1791256280\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/\",\"name\":\"4 Key Reasons to Choose WordPress for Your Membership Site\",\"description\":\"If you're looking to build a membership website, you'll need the perfect platform. Let's discuss why WordPress is the perfect choice for most sites!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Consider-WordPress@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/four-reasons-you-should-consider-wordpress-for-your-membership-site\\\/#mainImage\"},\"datePublished\":\"2018-10-15T10:38:57-04:00\",\"dateModified\":\"2024-09-18T14:01:59-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>4 Key Reasons to Choose WordPress for Your Membership Site<\/title>\n\n","aioseo_head_json":{"title":"4 razones clave para elegir WordPress para su sitio de afiliaci\u00f3n","description":"Si desea crear un sitio web de afiliaci\u00f3n, necesitar\u00e1 la plataforma perfecta. Veamos por qu\u00e9 WordPress es la opci\u00f3n perfecta para la mayor\u00eda de los sitios.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","robots":"max-image-preview:large","keywords":"wordpress for your membership site,benefits of wordpress for membership sites,why use wordpress for membership sites,wordpress membership tools,wordpress seo for membership sites","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#blogposting","name":"4 Key Reasons to Choose WordPress for Your Membership Site","headline":"Four Reasons You Should Consider WordPress for Your Membership Site","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png","width":1480,"height":987},"datePublished":"2018-10-15T10:38:57-04:00","dateModified":"2024-09-18T14:01:59-04:00","inLanguage":"es-ES","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#webpage"},"articleSection":"Tools"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/#listItem","name":"Tools"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/#listItem","position":2,"name":"Tools","item":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#listItem","name":"Four Reasons You Should Consider WordPress for Your Membership Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#listItem","position":3,"name":"Four Reasons You Should Consider WordPress for Your Membership Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/#listItem","name":"Tools"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1791256280","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","name":"4 Key Reasons to Choose WordPress for Your Membership Site","description":"If you're looking to build a membership website, you'll need the perfect platform. Let's discuss why WordPress is the perfect choice for most sites!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#mainImage"},"datePublished":"2018-10-15T10:38:57-04:00","dateModified":"2024-09-18T14:01:59-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"4 Key Reasons to Choose WordPress for Your Membership Site","og:description":"If you're looking to build a membership website, you'll need the perfect platform. Let's discuss why WordPress is the perfect choice for most sites!","og:url":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2018-10-15T16:38:57+00:00","article:modified_time":"2024-09-18T18:01:59+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"4 Key Reasons to Choose WordPress for Your Membership Site","twitter:description":"If you're looking to build a membership website, you'll need the perfect platform. Let's discuss why WordPress is the perfect choice for most sites!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Consider-WordPress@2x.png"},"aioseo_meta_data":{"post_id":"16958","title":"4 razones clave para elegir WordPress para su sitio de afiliaci\u00f3n","description":"Si desea crear un sitio web de afiliaci\u00f3n, necesitar\u00e1 la plataforma perfecta. Veamos por qu\u00e9 WordPress es la opci\u00f3n perfecta para la mayor\u00eda de los sitios.","keywords":[{"label":"WordPress for Your Membership Site","value":"WordPress for Your Membership Site"},{"label":"Benefits of WordPress for Membership Sites","value":"Benefits of WordPress for Membership Sites"},{"label":"Why Use WordPress for Membership Sites","value":"Why Use WordPress for Membership Sites"},{"label":"WordPress Membership Tools","value":"WordPress Membership Tools"},{"label":"WordPress SEO for Membership Sites","value":"WordPress SEO for Membership Sites"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:14:11","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:29","updated":"2026-09-28 18:48:25","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tFour Reasons You Should Consider WordPress for Your Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es\/"},{"label":"Tools","link":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/"},{"label":"Four Reasons You Should Consider WordPress for Your Membership Site","link":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16958"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17004"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}