{"id":16958,"date":"2018-10-15T10:38:57","date_gmt":"2018-10-15T16:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=16958"},"modified":"2024-09-18T14:01:59","modified_gmt":"2024-09-18T18:01:59","slug":"four-reasons-you-should-consider-wordpress-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/","title":{"rendered":"Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>Puesta en marcha de un <a href=\"https:\/\/memberpress.com\/es\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\">sitio web para miembros<\/a> puede ser un proceso apasionante. Sin embargo, una vez que conozca los fundamentos de la <a href=\"https:\/\/memberpress.com\/es\/faqs-for-starting-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">qu\u00e9 aspecto tendr\u00e1 su sitio web<\/a>Pero a\u00fan tiene que elegir una plataforma web. Con decenas de opciones disponibles, elegir la mejor puede resultar abrumador.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a70cd9232b9a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a70cd9232b9a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#A_Brief_Introduction_to_Content_Management_Systems_CMSs\" >Breve introducci\u00f3n a los sistemas de gesti\u00f3n de contenidos (CMS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\" >Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#1_Popularity\" >1. Popularidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#2_Search_Engine_Optimization_SEO\" >2. Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#3_Ease_of_Use\" >3. 3. Facilidad de uso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#4_Simple_Membership_Site_Tools\" >4. Herramientas sencillas para sitios de afiliaci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Afortunadamente, hay un claro ganador para la mayor\u00eda de los sitios de afiliaci\u00f3n.\u00a0<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> ofrece una forma sencilla de poner en marcha un sitio web en cuesti\u00f3n de minutos, as\u00ed como numerosas opciones de personalizaci\u00f3n. Al fin y al cabo, por algo WordPress es <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">el sistema de gesti\u00f3n de contenidos (CMS) m\u00e1s popular<\/a> en el mercado.<\/p>\n\n\n\n<p>Este art\u00edculo comparar\u00e1 y contrastar\u00e1 algunas de las diferentes opciones de creaci\u00f3n de sitios web y explicar\u00e1 las ventajas de utilizar WordPress para su sitio de afiliaci\u00f3n. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Content_Management_Systems_CMSs\"><\/span>Breve introducci\u00f3n a los sistemas de gesti\u00f3n de contenidos (CMS)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de empezar, quiz\u00e1 se pregunte qu\u00e9 es exactamente un sistema de gesti\u00f3n de contenidos (CMS). Un CMS es esencialmente un marco para crear y editar contenidos en l\u00ednea (texto, foto, v\u00eddeo, etc.), sin necesidad de saber nada de c\u00f3digo. Puedes aprovechar las muchas herramientas que ofrece y dise\u00f1ar un sitio web muy personalizado.<\/p>\n\n\n\n<p>Sin embargo, los CMS no son su \u00fanica opci\u00f3n. De hecho, hay tres soluciones comunes para construir un sitio web:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3digo puro.<\/strong>\u00a0Por supuesto, es posible crear un sitio web completamente desde cero. Esta opci\u00f3n es infinitamente flexible, ya que puedes construir lo que quieras. Sin embargo, codificar a mano un sitio requiere muchos conocimientos t\u00e9cnicos y tiempo.<\/li>\n\n\n\n<li><strong>Creadores de sitios web.<\/strong>\u00a0<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Creadores de sitios web<\/a> son herramientas sencillas para crear un sitio y est\u00e1n pensadas para quienes quieren poner algo en l\u00ednea de la forma m\u00e1s r\u00e1pida y f\u00e1cil posible. El inconveniente es que son mucho menos flexibles que otras soluciones y ofrecen poco control sobre el sitio.<\/li>\n\n\n\n<li><strong>CMS.<\/strong>\u00a0Las plataformas CMS son marcos muy flexibles. La mayor\u00eda te permiten personalizar el aspecto y la funcionalidad de tu sitio de casi cualquier forma que desees, incluida la creaci\u00f3n de un sitio de miembros. Sin embargo, tendr\u00e1s que elegir tu CMS con cuidado, ya que cada plataforma tiene sus pros y sus contras.<\/li>\n<\/ul>\n\n\n\n<p>Los CMS ofrecen la mejor combinaci\u00f3n de flexibilidad y facilidad de uso, lo que los convierte en la mejor opci\u00f3n en la mayor\u00eda de las situaciones. Solo queda elegir la plataforma que vas a utilizar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Reasons_You_Should_Consider_WordPress_for_Your_Membership_Site\"><\/span>Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando se trata de plataformas CMS, recomendamos encarecidamente <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1685\" height=\"817\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png\" alt=\"El sitio web de WordPress.\" class=\"wp-image-16961\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png 1685w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website-1080x524.png 1080w\" sizes=\"(max-width: 1685px) 100vw, 1685px\" \/><\/figure>\n\n\n\n<p>Esto es especialmente cierto si desea crear un sitio web de afiliaci\u00f3n. Analicemos cuatro de las principales razones por las que WordPress es una opci\u00f3n excelente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Popularity\"><\/span>1. Popularidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cuando se trata de plataformas CMS, no conviene tomar el camino menos transitado. Pasar por encima de <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 millones de sitios web<\/a>WordPress tiene una enorme comunidad detr\u00e1s. Esta misma comunidad te ofrece montones de opciones para dise\u00f1ar y personalizar tu sitio, a trav\u00e9s de plugins y temas.<\/p>\n\n\n\n<p><a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">Un tema<\/a>\u00a0controla el aspecto de su sitio. Proporciona una plantilla b\u00e1sica, pero tambi\u00e9n puede personalizarse para adaptarla a sus necesidades. Algunos permiten incluso cambiar dr\u00e1sticamente el dise\u00f1o de una p\u00e1gina a otra, mediante sencillos editores de arrastrar y soltar. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>por otro lado, le permiten ampliar su sitio con funciones y caracter\u00edsticas adicionales.<\/p>\n\n\n\n<p>Cuanto m\u00e1s popular sea un CMS, m\u00e1s temas y plugins tendr\u00e1 a su disposici\u00f3n. Esto es importante, porque hace m\u00e1s probable que pueda encontrar herramientas predise\u00f1adas para sus necesidades exactas. Con un CMS menos popular, es posible que acabe contratando a un dise\u00f1ador para crear soluciones a medida o, simplemente, que no pueda incluir todas las funciones que desea.<\/p>\n\n\n\n<p>Adem\u00e1s, la enorme comunidad de WordPress ofrece mucha ayuda siempre que la necesites. Incluso\u00a0<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">un foro de apoyo activo<\/a> para obtener ayuda y soporte t\u00e9cnico gratuitos en el sitio web oficial. Adem\u00e1s, la activa comunidad de WordPress hace que la plataforma <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">se mantiene incre\u00edblemente segura<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Search_Engine_Optimization_SEO\"><\/span>2. Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> es el proceso de hacer que su sitio sea apto para los motores de b\u00fasqueda, de modo que aparezca mejor clasificado en los resultados de b\u00fasqueda. Esto es vital para atraer visitantes, ya que la principal forma de que la gente encuentre su sitio es a trav\u00e9s de Google y motores de b\u00fasqueda similares. Un SEO excelente mejora las posibilidades de que su sitio de afiliaci\u00f3n llegue al mayor n\u00famero posible de usuarios potenciales.<\/p>\n\n\n\n<p>WordPress tiene una ventaja cuando se trata de SEO, ya que incluye algunos\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">potentes herramientas integradas<\/a>\u00a0para optimizar su sitio. De inmediato, puedes a\u00f1adir etiquetas, categor\u00edas y URL personalizadas SEO-friendly. Tambi\u00e9n hay herramientas gratuitas que puede utilizar para mejorar a\u00fan m\u00e1s su contenido, como por ejemplo <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. Si desea que su sitio de afiliaci\u00f3n crezca lo m\u00e1s r\u00e1pidamente posible, WordPress puede ayudarle a empezar con buen pie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ease_of_Use\"><\/span>3. 3. Facilidad de uso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otro beneficio de WordPress es que es muy f\u00e1cil de usar. Viene con un editor de bloques integrado llamado Gutenberg. Esto significa que puedes editar texto y otros medios utilizando una interfaz visual, y el sitio generar\u00e1 c\u00f3digo autom\u00e1ticamente, sin necesidad de HTML.<\/p>\n\n\n\n<p>Echa un vistazo a este completo tutorial sobre Gutenberg de WPBeginner:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Dr97qsCzuZI0K\"><div class=\"responsive-video\"><iframe title=\"???? C\u00f3mo usar el editor de bloques de WordPress para principiantes \u270d\ufe0f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\">La comunidad de WordPress tambi\u00e9n ofrece una serie de <a href=\"https:\/\/memberpress.com\/es\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">herramientas de edici\u00f3n intuitivas<\/a> que puedes utilizar para mejorar a\u00fan m\u00e1s tu experiencia. Esto resulta muy \u00fatil para los principiantes. Por otro lado, si eres m\u00e1s avanzado t\u00e9cnicamente, WordPress dispone de herramientas que los desarrolladores pueden utilizar para sacar a\u00fan m\u00e1s partido a la plataforma. Esto lo convierte en la opci\u00f3n perfecta para usuarios con casi cualquier nivel de experiencia.<\/p>\n\n\n\n<p>Por el contrario, Joomla y Drupal (los dos siguientes CMS m\u00e1s populares) son relativamente dif\u00edciles de usar en comparaci\u00f3n con WordPress. Este tipo de plataformas tienen una curva de aprendizaje m\u00e1s pronunciada, por lo que son menos \u00fatiles cuando se necesita configurar un sitio de membres\u00eda funcional de forma r\u00e1pida y sencilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Simple_Membership_Site_Tools\"><\/span>4. Herramientas sencillas para sitios de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, cabe se\u00f1alar que los sitios de afiliaci\u00f3n requieren un conjunto muy espec\u00edfico de herramientas. Necesitar\u00e1 alguna forma de gestionar las afiliaciones, gestionar los pagos y mantener determinados contenidos tras un muro de pago. WordPress ofrece una respuesta a esta necesidad en forma de plugins espec\u00edficos.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/es\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>por ejemplo, ofrece una manera f\u00e1cil de empezar con su sitio de membres\u00eda. Con este plugin puedes elegir varios niveles de afiliaci\u00f3n y restringir el acceso a determinados contenidos en funci\u00f3n de esos niveles:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1172\" height=\"433\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png\" alt=\"El plugin MemberPress.\" class=\"wp-image-16959\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png 1172w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-300x111.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1024x378.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-768x284.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-460x170.png 460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-840x310.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-700x259.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin-1080x399.png 1080w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/figure>\n\n\n\n<p>All\u00ed <em>son<\/em> formas de configurar las funciones de afiliaci\u00f3n en Drupal y Joomla, pero <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">son mucho menos intuitivos<\/a>. Creemos que la creaci\u00f3n de un sitio de afiliaci\u00f3n debe ser lo m\u00e1s f\u00e1cil posible. Cuanto menos tiempo tenga que dedicar a leer manuales, m\u00e1s tiempo tendr\u00e1 para trabajar en su sitio y empezar a crear una audiencia. Con WordPress y MemberPress, puede <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">empiece en cuesti\u00f3n de minutos<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gracias a su gran comunidad y a su amplio conjunto de funciones, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> es una de las plataformas CMS m\u00e1s potentes que existen. Es una opci\u00f3n perfecta para los principiantes que buscan iniciar un sitio de membres\u00eda, sin el gasto de contratar a un dise\u00f1ador.<\/p>\n\n\n\n<p>Algunas de las razones por las que WordPress es una opci\u00f3n \u00fatil incluyen su:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Popularidad<\/li>\n\n\n\n<li>Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/li>\n\n\n\n<li>Facilidad de uso<\/li>\n\n\n\n<li>Herramientas sencillas para sitios de afiliaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo empezar a utilizar WordPress? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Starting up a membership site can be an exciting process. However, once you figure out the basics of what your site will look like, you still need to pick a website platform. With dozens of options available, choosing the best can feel overwhelming. Fortunately, there\u2019s a clear winner for most membership sites.\u00a0WordPress offers a user-friendly [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-16958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tools","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re looking to build a membership website, you&#039;ll need the perfect platform. 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With dozens of options available, choosing the best can feel overwhelming."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there\u2019s a clear winner for most membership sites.&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> offers a user-friendly way to get your site up and running in minutes, and provides you with lots of customization options as well. After all, there\u2019s a reason WordPress is <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">the most popular Content Management System (CMS)<\/a> on the market.<\/p>","content":[{"type":"text","data":"Fortunately, there\u2019s a clear winner for most membership sites.&nbsp;<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> offers a user-friendly way to get your site up and running in minutes, and provides you with lots of customization options as well. After all, there\u2019s a reason WordPress is <a href=\"https:\/\/www.forbes.com\/sites\/montymunford\/2016\/12\/22\/how-wordpress-ate-the-internet-in-2016-and-the-world-in-2017\/\" target=\"_blank\" rel=\"noopener\">the most popular Content Management System (CMS)<\/a> on the market."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This article will compare and contrast some of the different website-building options, and explain the advantages of using WordPress for your membership site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"This article will compare and contrast some of the different website-building options, and explain the advantages of using WordPress for your membership site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Brief Introduction to Content Management Systems (CMSs)<\/h2>","content":"Breve introducci\u00f3n a los sistemas de gesti\u00f3n de contenidos (CMS)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before we get started, you might be wondering exactly what a Content Management System (CMS) is. A CMS is essentially a framework for creating and editing online content (text, photo, video, and so on), without requiring you to know any code. You can take advantage of the many tools it offers, and design a very customized website.<\/p>","content":[{"type":"text","data":"Before we get started, you might be wondering exactly what a Content Management System (CMS) is. A CMS is essentially a framework for creating and editing online content (text, photo, video, and so on), without requiring you to know any code. You can take advantage of the many tools it offers, and design a very customized website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, CMSs aren't your only option. In fact, there are three common solutions for building a website:<\/p>","content":[{"type":"text","data":"However, CMSs aren't your only option. In fact, there are three common solutions for building a website:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Pure code.<\/strong>&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time.<\/li>\n\n\n\n<li><strong>Website builders.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Website builders<\/a> are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site.<\/li>\n\n\n\n<li><strong>CMSs.<\/strong>&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>C\u00f3digo puro.<\/strong>&nbsp;Por supuesto, es posible crear un sitio web completamente desde cero. Esta opci\u00f3n es infinitamente flexible, ya que puedes construir lo que quieras. Sin embargo, codificar a mano un sitio requiere muchos conocimientos t\u00e9cnicos y tiempo.<\/li>\n\n\n\n<li><strong>Creadores de sitios web.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Creadores de sitios web<\/a> son herramientas sencillas para crear un sitio y est\u00e1n pensadas para quienes quieren poner algo en l\u00ednea de la forma m\u00e1s r\u00e1pida y f\u00e1cil posible. El inconveniente es que son mucho menos flexibles que otras soluciones y ofrecen poco control sobre el sitio.<\/li>\n\n\n\n<li><strong>CMS.<\/strong>&nbsp;Las plataformas CMS son marcos muy flexibles. La mayor\u00eda te permiten personalizar el aspecto y la funcionalidad de tu sitio de casi cualquier forma que desees, incluida la creaci\u00f3n de un sitio de miembros. Sin embargo, tendr\u00e1s que elegir tu CMS con cuidado, ya que cada plataforma tiene sus pros y sus contras.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Pure code.<\/strong>&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time.<\/li>","content":"C\u00f3digo puro. Por supuesto, es posible crear un sitio web completamente desde cero. Esta opci\u00f3n es infinitamente flexible, ya que puedes construir lo que quieras. Sin embargo, codificar un sitio a mano requiere mucho conocimiento t\u00e9cnico y tiempo.","data":{"text":"Pure code.&nbsp;Of course, it's possible to create a website completely from scratch. This option is infinitely flexible, as you can build whatever you want. However, hand coding a site requires a lot of technical knowledge and time."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Website builders.<\/strong>&nbsp;<a href=\"https:\/\/www.a2hosting.com\/blog\/cms-vs-website-builder\/\" target=\"_blank\" rel=\"noopener\">Website builders<\/a> are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site.<\/li>","content":"Creadores de sitios web. Los creadores de sitios web son herramientas sencillas para crear un sitio web y est\u00e1n dirigidos a aquellas personas que desean publicar algo en Internet de la forma m\u00e1s r\u00e1pida y sencilla posible. La desventaja es que son mucho menos flexibles que otras soluciones y ofrecen poco control sobre el sitio web.","data":{"text":"Website builders.&nbsp;Website builders are simple tools for building a site, and are aimed at those who want to get something online as quickly and easily as possible. The downside is they\u2019re far less flexible than other solutions, and give you little control over your site."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>CMSs.<\/strong>&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons.<\/li>","content":"CMS. Las plataformas CMS son marcos muy flexibles. La mayor\u00eda te permiten personalizar el aspecto y la funcionalidad de tu sitio web casi como quieras, incluso crear un sitio de membres\u00eda. Sin embargo, tendr\u00e1s que elegir tu CMS con cuidado, ya que cada plataforma tiene sus pros y contras \u00fanicos.","data":{"text":"CMSs.&nbsp;CMS platforms are very flexible frameworks. Most enable you to customize your site's look and functionality in almost any way you like, including creating a membership site. However, you'll have to choose your CMS carefully, as each platform has its unique pros and cons."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>CMSs provide the best combination of flexibility and ease of use, making them a top option in most situations. All that's left is to pick the platform you'll use.<\/p>","content":[{"type":"text","data":"CMSs provide the best combination of flexibility and ease of use, making them a top option in most situations. All that's left is to pick the platform you'll use."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Four Reasons You Should Consider WordPress for Your Membership Site<\/h2>","content":"Cuatro razones por las que deber\u00eda considerar WordPress para su sitio de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to CMS platforms, we highly recommend <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:<\/p>","content":[{"type":"text","data":"When it comes to CMS platforms, we highly recommend <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png\" alt=\"The WordPress website.\" class=\"wp-image-16961\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png","data":{"alt":"The WordPress website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/wordpress-website.png"},"style":{"width":1685,"height":817,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true if you're looking to build a membership website. Let's discuss four of the top reasons WordPress is such an excellent choice.<\/p>","content":[{"type":"text","data":"This is especially true if you're looking to build a membership website. Let's discuss four of the top reasons WordPress is such an excellent choice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Popularity<\/h3>","content":"1. Popularidad","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>When it comes to CMS platforms, you don\u2019t want to take the road less traveled. Powering over <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 million websites<\/a>, WordPress has a huge community behind it. This same community offers you lots of options for designing and customizing your site, via plugins and themes.<\/p>","content":[{"type":"text","data":"When it comes to CMS platforms, you don\u2019t want to take the road less traveled. Powering over <a href=\"https:\/\/www.codeinwp.com\/blog\/wordpress-statistics\/\" target=\"_blank\" rel=\"noopener\">19 million websites<\/a>, WordPress has a huge community behind it. This same community offers you lots of options for designing and customizing your site, via plugins and themes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">A theme<\/a>&nbsp;controls the way your site looks. It provides a basic template, but can also be customized to suit your needs. Some even enable you to drastically change the layout from page to page, using simple drag-and-drop editors. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>, on the other hand, let you expand your site with extra functionality and features.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/codex.wordpress.org\/Using_Themes\" target=\"_blank\" rel=\"noopener\">A theme<\/a>&nbsp;controls the way your site looks. It provides a basic template, but can also be customized to suit your needs. Some even enable you to drastically change the layout from page to page, using simple drag-and-drop editors. <a href=\"https:\/\/codex.wordpress.org\/Plugins\" target=\"_blank\" rel=\"noopener\">Plugins<\/a>, on the other hand, let you expand your site with extra functionality and features."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The more popular a CMS is, the more themes and plugins will be at your disposal. This matters, because it makes it more likely that you\u2019ll be able to find pre-built tools for your exact needs. With a less popular CMS, you might end up hiring a designer to build custom solutions, or simply not be able to include all the features you want.<\/p>","content":[{"type":"text","data":"The more popular a CMS is, the more themes and plugins will be at your disposal. This matters, because it makes it more likely that you\u2019ll be able to find pre-built tools for your exact needs. With a less popular CMS, you might end up hiring a designer to build custom solutions, or simply not be able to include all the features you want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In addition, the huge WordPress community also means there\u2019s lots of help whenever you need it. There's even&nbsp;<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">an active support forum<\/a> for free help and tech support on the official website. Plus, WordPress' active community means that the platform <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">is kept incredibly secure<\/a>.<\/p>","content":[{"type":"text","data":"In addition, the huge WordPress community also means there\u2019s lots of help whenever you need it. There's even&nbsp;<a href=\"https:\/\/wordpress.org\/support\/\" target=\"_blank\" rel=\"noopener\">an active support forum<\/a> for free help and tech support on the official website. Plus, WordPress' active community means that the platform <a href=\"https:\/\/wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noopener\">is kept incredibly secure<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Search Engine Optimization (SEO)<\/h3>","content":"2. Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a> is the process of making your site search-engine friendly, so that it ranks higher in search results. This is vital for attracting visitors, since the main way people will find your site is through Google and similar search engines. Excellent SEO improves your membership site\u2019s chances of reaching as many potential users as possible.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO)<\/a> is the process of making your site search-engine friendly, so that it ranks higher in search results. This is vital for attracting visitors, since the main way people will find your site is through Google and similar search engines. Excellent SEO improves your membership site\u2019s chances of reaching as many potential users as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress has an edge when it comes to SEO, since it includes some\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">powerful built-in tools<\/a>\u00a0for optimizing your site. Right away, you can add tags, categories, and SEO-friendly custom URLs. There are also free tools you can use to improve your content even further, such as <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. If you want your membership site to grow as quickly as possible, WordPress can start you off on the right foot.<\/p>","content":[{"type":"text","data":"WordPress has an edge when it comes to SEO, since it includes some\u00a0<a href=\"https:\/\/searchenginewatch.com\/2018\/06\/11\/is-wordpress-a-good-choice-for-seo\/\" target=\"_blank\" rel=\"noopener\">powerful built-in tools<\/a>\u00a0for optimizing your site. Right away, you can add tags, categories, and SEO-friendly custom URLs. There are also free tools you can use to improve your content even further, such as <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a>. If you want your membership site to grow as quickly as possible, WordPress can start you off on the right foot."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Ease of Use<\/h3>","content":"3. 3. Facilidad de uso","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another benefit of WordPress is that it's very easy to use. It comes with a built-in block editor called Gutenberg. This means that you can edit text and other media using a visual interface, and the site will automatically generate code \u2013 no HTML required.<\/p>","content":[{"type":"text","data":"Another benefit of WordPress is that it's very easy to use. It comes with a built-in block editor called Gutenberg. This means that you can edit text and other media using a visual interface, and the site will automatically generate code \u2013 no HTML required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Check out this comprehensive Gutenberg tutorial by WPBeginner:<\/p>","content":[{"type":"text","data":"Check out this comprehensive Gutenberg tutorial by WPBeginner:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"\ud83e\uddf1 How to Use the WordPress Block Editor for Beginners \u270d\ufe0f\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"\ud83e\uddf1 C\u00f3mo usar el editor de bloques de WordPress para principiantes \u270d\ufe0f\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JjfrzGeB5_g?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/JjfrzGeB5_g?rel=0","url":"https:\/\/youtu.be\/JjfrzGeB5_g?rel=0"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-text-align-left\">The WordPress community also offers a number of <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">intuitive editing tools<\/a> you can use to improve your experience even further. This comes in very handy for beginners. On the other hand, if you're more technically advanced, WordPress has tools developers can use to get even more out of the platform. This makes it the perfect option for users with almost any level of experience.<\/p>","content":[{"type":"text","data":"<p class=\"has-text-align-left\">The WordPress community also offers a number of <a href=\"https:\/\/memberpress.com\/benefits-of-adding-a-page-builder-to-your-membership-website\/\" target=\"_blank\" rel=\"noopener\">intuitive editing tools<\/a> you can use to improve your experience even further. This comes in very handy for beginners. On the other hand, if you're more technically advanced, WordPress has tools developers can use to get even more out of the platform. This makes it the perfect option for users with almost any level of experience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"align":"left"}},{"type":"core\/paragraph","render":"<p>In contrast, Joomla and Drupal (the next two most popular CMSs) are relatively difficult to use when compared to WordPress. These types of platforms have a steeper learning curve, so they're less useful when you need to set up a functional membership site quickly and easily.<\/p>","content":[{"type":"text","data":"In contrast, Joomla and Drupal (the next two most popular CMSs) are relatively difficult to use when compared to WordPress. These types of platforms have a steeper learning curve, so they're less useful when you need to set up a functional membership site quickly and easily."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Simple Membership Site Tools<\/h3>","content":"4. Herramientas sencillas para sitios de afiliaci\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, it's worth noting that membership sites require a very specific set of tools. You'll need some way to manage the memberships, handle payments, and keep certain content behind a paywall. WordPress provides an answer for this need, in the form of dedicated plugins.<\/p>","content":[{"type":"text","data":"Finally, it's worth noting that membership sites require a very specific set of tools. You'll need some way to manage the memberships, handle payments, and keep certain content behind a paywall. WordPress provides an answer for this need, in the form of dedicated plugins."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>, for example, offers an easy way to get started with your membership site. You can choose multiple membership levels using this plugin, and restrict access to certain content based on those levels:<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/about\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>, for example, offers an easy way to get started with your membership site. You can choose multiple membership levels using this plugin, and restrict access to certain content based on those levels:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png\" alt=\"The MemberPress plugin.\" class=\"wp-image-16959\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png","data":{"alt":"The MemberPress plugin.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/09\/memberpress-plugin.png"},"style":{"width":1172,"height":433,"align":"left","parent_style":{}}},{"type":"core\/paragraph","render":"<p>There <em>are<\/em> ways to set up membership features in Drupal and Joomla, but <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">they\u2019re far less intuitive<\/a>. We think that setting up a membership site should be as easy as possible. The less time you have to spend reading manuals, the more time you have to work on your site and start building an audience. With WordPress and MemberPress, you can <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">get started within minutes<\/a>.<\/p>","content":[{"type":"text","data":"There <em>are<\/em> ways to set up membership features in Drupal and Joomla, but <a href=\"https:\/\/www.freelock.com\/blog\/john-locke\/2017-07\/building-membership-site-drupal-8\" target=\"_blank\" rel=\"noopener\">they\u2019re far less intuitive<\/a>. We think that setting up a membership site should be as easy as possible. The less time you have to spend reading manuals, the more time you have to work on your site and start building an audience. With WordPress and MemberPress, you can <a href=\"https:\/\/docs.memberpress.com\/collection\/1-getting-started\" target=\"_blank\" rel=\"noopener\">get started within minutes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Thanks to its large community and expansive feature set, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is one of the most powerful CMS platforms available. It\u2019s a perfect choice for beginners looking to start a membership site, without the expense of hiring a designer.<\/p>","content":[{"type":"text","data":"Thanks to its large community and expansive feature set, <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a> is one of the most powerful CMS platforms available. It\u2019s a perfect choice for beginners looking to start a membership site, without the expense of hiring a designer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some of the reasons why WordPress is a useful choice include its:<\/p>","content":[{"type":"text","data":"Some of the reasons why WordPress is a useful choice include its:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Popularity<\/li>\n\n\n\n<li>Search Engine Optimization (SEO)<\/li>\n\n\n\n<li>Ease of use<\/li>\n\n\n\n<li>Simple membership site tools<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Popularidad<\/li>\n\n\n\n<li>Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/li>\n\n\n\n<li>Facilidad de uso<\/li>\n\n\n\n<li>Herramientas sencillas para sitios de afiliaci\u00f3n<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Popularity<\/li>","content":"Popularidad","data":{"text":"Popularity"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Search Engine Optimization (SEO)<\/li>","content":"Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)","data":{"text":"Search Engine Optimization (SEO)"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ease of use<\/li>","content":"Facilidad de uso","data":{"text":"Ease of use"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Simple membership site tools<\/li>","content":"Herramientas sencillas para sitios de afiliaci\u00f3n","data":{"text":"Simple membership site tools"},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to get started with WordPress? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to get started with WordPress? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16958"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17004"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}