{"id":16982,"date":"2018-10-30T10:04:56","date_gmt":"2018-10-30T16:04:56","guid":{"rendered":"https:\/\/memberpress.com\/?p=16982"},"modified":"2023-07-01T19:34:00","modified_gmt":"2023-07-01T23:34:00","slug":"3-ways-your-brand-can-benefit-from-using-instagram","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/","title":{"rendered":"3 maneras en que tu marca puede beneficiarse del uso de Instagram"},"content":{"rendered":"<p>Como empresario, m\u00e1s ojos en su sitio web significa m\u00e1s clientes potenciales. Sin embargo, puede ser dif\u00edcil atraer visitantes en primer lugar. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0f4d2f89bd4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0f4d2f89bd4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#A_Brief_History_of_Instagram\" >Breve historia de Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#Why_Targeting_Instagram_Can_Benefit_Your_Business\" >Por qu\u00e9 segmentar Instagram puede beneficiar a tu negocio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#3_Ways_Your_Brand_Can_Benefit_From_Using_Instagram\" >3 maneras en que tu marca puede beneficiarse del uso de Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#1_Join_the_Conversation_With_Hashtags\" >1. \u00danete a la conversaci\u00f3n con hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#2_Engage_Your_Followers\" >2. Involucre a sus seguidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#3_Post_to_Multiple_Sites_From_One_Platform\" >3. Publicar en varios sitios desde una sola plataforma<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/3-ways-your-brand-can-benefit-from-using-instagram\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Las redes sociales son una de las formas m\u00e1s eficaces de hacerlo, pero al mismo tiempo sus usuarios pueden ser extremadamente volubles. Por eso, las mejores pr\u00e1cticas de marketing en redes sociales cambian constantemente.<\/p>\n\n\n\n<p>Por eso siempre es importante estar al tanto de las tendencias del marketing digital. Por ejemplo,\u00a0<strong>Instagram <\/strong>est\u00e1 en auge, y puede ser una excelente forma de publicitar su marca. <\/p>\n\n\n\n<p>Con miles de millones de usuarios de Instagram, no hay duda de que podr\u00e1s encontrar un p\u00fablico en la plataforma que podr\u00e1s atraer a tu sitio web.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de c\u00f3mo deber\u00edas considerar el uso de Instagram para impulsar tu marca online, y compartiremos algunos consejos para tener \u00e9xito en la plataforma. \u00a1Vamos a empezar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Instagram\"><\/span>Breve historia de <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" width=\"1050\" height=\"525\" class=\"alignnone wp-image-16984 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM.png\" alt=\"El sitio web de Instagram.\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM.png 1050w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-840x420.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.21.47-PM-156x78.png 156w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>Antes de entrar en detalles, veamos la historia de la plataforma en cuesti\u00f3n.<\/p>\n\n\n\n<p><a href=\"http:\/\/time.com\/4408374\/instagram-anniversary\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Se fund\u00f3 Instagram<\/a> en 2010 por Kevin Systrom y Mike Krieger, y fue concebida como una aplicaci\u00f3n para compartir fotos con un toque especial. Animaba a los usuarios a personalizar sus fotos a\u00f1adiendo filtros atractivos.<\/p>\n\n\n\n<p>Al principio, Instagram no permit\u00eda a las empresas <a href=\"https:\/\/www.businessinsider.com\/instagram-revenue-2011-6\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">para anunciarse en la plataforma<\/a>. Otra cosa que hac\u00eda \u00fanica a Instagram era que las fotos no pod\u00edan publicarse a trav\u00e9s de un ordenador de sobremesa ni programarse con antelaci\u00f3n. <\/p>\n\n\n\n<p>La \u00fanica forma de publicar era utilizar manualmente el tel\u00e9fono u otro dispositivo m\u00f3vil.<\/p>\n\n\n\n<p>Sin embargo, en 2012\u00a0<a href=\"https:\/\/dealbook.nytimes.com\/2012\/04\/09\/facebook-buys-instagram-for-1-billion\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook compr\u00f3 Instagram<\/a> por $1.000 millones. Desde entonces, la empresa ha aplicado algunos cambios que hacen que la plataforma sea m\u00e1s favorable para las empresas. <\/p>\n\n\n\n<p>Introdujo <a href=\"https:\/\/digiday.com\/media\/instagram-ads-michael-kors\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">el primer anuncio de Instagram<\/a> en 2013, y ha ampliado y expandido <a href=\"https:\/\/digiday.com\/marketing\/instagram-ads-hit-among-brands\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">el programa de publicidad de la plataforma<\/a>.  Ahora, las empresas individuales pueden crear y publicar sus propios anuncios.<\/p>\n\n\n\n<p>A lo largo de los a\u00f1os, la plataforma ha seguido adapt\u00e1ndose y cambiando. <\/p>\n\n\n\n<p>Por ejemplo, ahora tambi\u00e9n es posible programar publicaciones con antelaci\u00f3n. En 2014, Instagram puso en marcha un servicio de pago <a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">llamado M\u00e1s tarde<\/a> (antes conocido como Latergram).<\/p>\n\n\n\n<p>Las empresas pueden utilizar \"M\u00e1s tarde\" para publicar autom\u00e1ticamente, lo que facilita a los gestores de redes sociales el uso de Instagram durante las horas normales de trabajo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Targeting_Instagram_Can_Benefit_Your_Business\"><\/span>Por qu\u00e9 segmentar Instagram puede beneficiar a tu negocio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" width=\"1050\" height=\"525\" class=\"alignnone wp-image-16985 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM.png\" alt=\"La p\u00e1gina de empresa de Instagram.\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM.png 1050w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-840x420.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-07-at-10.20.55-PM-156x78.png 156w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>No es dif\u00edcil entender por qu\u00e9 esta plataforma ha despegado para los anunciantes, gracias a su enorme audiencia mundial y a su potencial de expresi\u00f3n de marca. <\/p>\n\n\n\n<p>M\u00e1s de la mitad de los usuarios de Instagram afirman que <a href=\"https:\/\/techcrunch.com\/2016\/11\/01\/instagram-shoppable-photos\/\" target=\"_blank\" rel=\"noopener\">descubra nuevos productos<\/a> en Instagram, y 75% de esos usuarios hacen un seguimiento de los productos que les interesan.<\/p>\n\n\n\n<p>Adem\u00e1s, Instagram ofrece otras ventajas para las empresas. Como hemos mencionado antes, hay m\u00e1s de 800 millones de cuentas en Instagram. <a href=\"https:\/\/www.disruptiveadvertising.com\/social-media\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">M\u00e1s de la mitad de los internautas<\/a> de 18 a 29 a\u00f1os utilizan la plataforma, as\u00ed como el 28% de las personas de 30 a 49 a\u00f1os. <\/p>\n\n\n\n<p>Los usuarios tambi\u00e9n est\u00e1n bastante repartidos por sexos: la base de usuarios de Instagram contiene 24% de hombres y 31% de mujeres en Internet.<\/p>\n\n\n\n<p>Est\u00e1 claro que el uso de Instagram puede ayudar a exponer tu marca a un p\u00fablico amplio y diverso. Y lo que es mejor, puedes utilizar la funci\u00f3n <a href=\"https:\/\/business.instagram.com\/advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">segmentaci\u00f3n avanzada de anuncios<\/a> para garantizar que sus mensajes s\u00f3lo se muestren a las personas de su grupo demogr\u00e1fico preferido. <\/p>\n\n\n\n<p>Puede segmentar a los usuarios por edad, sexo, ubicaci\u00f3n, etc.<\/p>\n\n\n\n<p>Aunque decidas no anunciarte directamente, utilizar Instagram puede darte m\u00e1s posibilidades de que tus publicaciones sean vistas que en otras plataformas. <\/p>\n\n\n\n<p><a href=\"https:\/\/blog.bufferapp.com\/instagram-feed-algorithm\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">El algoritmo de Instagram<\/a> significa que cuanto m\u00e1s a menudo utilice alguien la plataforma, m\u00e1s probabilidades tendr\u00e1 de ver tus contenidos. <\/p>\n\n\n\n<p>Con m\u00e1s de <a href=\"https:\/\/viralyft.com\/blog\/instagram-statistics\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2.300 millones de usuarios activos mensuales en Instagram<\/a>es probable que los visitantes vean tus publicaciones (sobre todo si eres siempre activo).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Your_Brand_Can_Benefit_From_Using_Instagram\"><\/span>3 maneras en que tu marca puede beneficiarse del uso de Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya sabes por qu\u00e9 Instagram puede ser \u00fatil para tu negocio, hablemos de c\u00f3mo utilizarlo. A continuaci\u00f3n te presentamos tres de las mejores estrategias para aprovechar esta plataforma de forma eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Join_the_Conversation_With_Hashtags\"><\/span><b>1. \u00danete a la conversaci\u00f3n con hashtags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adem\u00e1s de seguir a usuarios individuales, Instagram permite a sus miembros <a href=\"https:\/\/help.instagram.com\/2003408499915301\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">seguir temas mediante hashtags<\/a>. <\/p>\n\n\n\n<p>Si tu marca vende un producto o servicio que entusiasma a la gente, como el maquillaje o los coches, puedes unirte a la conversaci\u00f3n en l\u00ednea. <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hashtags\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">usando esos hashtags<\/a>.<\/p>\n\n\n\n<p>Esto ayuda a los clientes potenciales a encontrar tu marca m\u00e1s f\u00e1cilmente cuando buscan un hashtag espec\u00edfico. Si los usuarios han \"seguido\" el hashtag, es posible que tu publicaci\u00f3n aparezca en sus cronolog\u00edas, aunque no sigan tu cuenta.<\/p>\n\n\n\n<p>Se trata de un m\u00e9todo estupendo para conseguir que nuevas personas descubran su marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 formas eficaces de utilizar hashtags<\/h4>\n\n\n\n<p>Hay dos formas principales de utilizar hashtags como marca en Instagram. <\/p>\n\n\n\n<p>En primer lugar, puede <a href=\"https:\/\/sproutsocial.com\/insights\/hashtags-for-instagram\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>crear<\/em> hashtags de tu propio negocio<\/a> para su empresa o para una campa\u00f1a espec\u00edfica. En cualquiera de los casos, los hashtags no solo sirven como t\u00e9rminos de b\u00fasqueda para su marca, sino que tambi\u00e9n son v\u00edas para atraer a su p\u00fablico. <\/p>\n\n\n\n<p>Los usuarios sabr\u00e1n que si publican utilizando el hashtag de tu marca, tienen m\u00e1s probabilidades de ser mencionados en tu cuenta.<\/p>\n\n\n\n<p>En segundo lugar, puede unirse a las comunidades existentes <em>utilizando<\/em> hashtags populares que conecten con tu marca. Los hashtags siempre est\u00e1n creciendo y evolucionando, as\u00ed que aseg\u00farate de buscar nuevas opciones una vez al mes m\u00e1s o menos. <\/p>\n\n\n\n<p>Acu\u00e9rdate de consultar regularmente a tus competidores para saber qu\u00e9 hashtags publican. Aseg\u00farate de mantener la relevancia y el tema cuando utilices estos hashtags. <\/p>\n\n\n\n<p>Si a demasiados usuarios que siguen un hashtag no les gusta tu contenido, <a href=\"https:\/\/later.com\/blog\/instagram-hashtags\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Instagram puede aplicar un \u2018shadowban'<\/a> de esa alimentaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engage_Your_Followers\"><\/span><b>2. Involucre a sus seguidores<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una de las mejores cosas de Instagram es que te ofrece una forma de crear contenido memorable que tu audiencia querr\u00e1 ver. <\/p>\n\n\n\n<p>Sin embargo, como marca tambi\u00e9n es importante relacionarse directamente con su p\u00fablico. Los seres humanos son <a href=\"https:\/\/www.seyens.com\/humans-are-visual-creatures\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">criaturas visuales<\/a>y nos atraen las im\u00e1genes atractivas. Hay una raz\u00f3n por la que desplazarse por Instagram es tan adictivo.<\/p>\n\n\n\n<p>Cuando se trata de fotos, el <a href=\"https:\/\/www.melyssagriffin.com\/engaged-instagram-audience\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">opciones de compromiso<\/a> son interminables. <\/p>\n\n\n\n<p>Puedes mostrar a tus empleados haciendo el tonto fuera del horario de trabajo, hacer exposiciones art\u00edsticas de tus nuevos productos o de tu espacio de trabajo, o incluso destacar a tu perro o gato de la oficina. <\/p>\n\n\n\n<p>Despu\u00e9s, puedes involucrar a tus seguidores haci\u00e9ndoles preguntas, publicando concursos o animando a los fans de tu marca a publicar en tu hashtag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Post_to_Multiple_Sites_From_One_Platform\"><\/span><b>3. Publicar en varios sitios desde una sola plataforma<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Desde el punto de vista pr\u00e1ctico, Instagram puede suponer un ahorro de tiempo para tu negocio. <\/p>\n\n\n\n<p>Puedes configurar la cuenta de Instagram de tu marca para que publique autom\u00e1ticamente en <a href=\"https:\/\/help.instagram.com\/1094643983940381\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter y Facebook<\/a>que le permite sacar m\u00faltiples usos del mismo contenido. <\/p>\n\n\n\n<p>En Facebook, en concreto, puedes compartir las publicaciones de Instagram en una cuenta personal o, mejor a\u00fan, en la p\u00e1gina de tu marca.<\/p>\n\n\n\n<p>Se trata de una funci\u00f3n muy pr\u00e1ctica, aunque s\u00f3lo funciona con Facebook y Twitter. Si tambi\u00e9n utilizas otras plataformas de redes sociales, es posible que puedas compartir autom\u00e1ticamente las publicaciones de Instagram creando una <a href=\"http:\/\/ifttt.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Si esto, entonces aquello (IFTTT)<\/a> app. <\/p>\n\n\n\n<p>Puedes utilizar esta herramienta para publicar gratis en varias redes sociales, <a href=\"https:\/\/ifttt.com\/applets\/yzVCfxaq-post-your-instagram-photos-to-flickr\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">como Flickr<\/a>\u00a0y muchos otros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> es una plataforma de redes sociales de r\u00e1pido crecimiento, que se ha ampliado para permitir la publicaci\u00f3n autom\u00e1tica y la publicidad para las empresas. 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