{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 razones por las que su peque\u00f1a empresa debe estar presente en las redes sociales"},"content":{"rendered":"<p>A estas alturas, casi todo el mundo es consciente de la importancia del marketing en las redes sociales. Sin embargo, es f\u00e1cil pensar que las redes sociales s\u00f3lo son realmente beneficiosas para las grandes empresas, que pueden reunir un gran n\u00famero de seguidores y publicar constantemente. Si s\u00f3lo tiene tiempo para publicar una vez a la semana, puede que no le merezca la pena mantener su presencia en Internet.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0638c54bcc4\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0638c54bcc4\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Puede aumentar el reconocimiento de su marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Los clientes esperan ver la actividad reciente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Mejorar\u00e1 el rendimiento de su inversi\u00f3n (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. Es m\u00e1s f\u00e1cil fidelizar a los lectores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >C\u00f3mo compartir las entradas de tu blog en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Sin embargo, este enfoque de \"todo o nada\" es un mito. Las redes sociales siguen siendo un medio eficaz para mantener informados a sus seguidores y aumentar la visibilidad de su empresa, independientemente de lo grande o peque\u00f1a que sea su audiencia. De hecho, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s de 90% de peque\u00f1as empresas<\/a> utilizar las redes sociales. En <em>es<\/em> Sin embargo, es cierto que las peque\u00f1as empresas tendr\u00e1n que adoptar un enfoque diferente al de sus competidores m\u00e1s grandes.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de las cuatro razones principales por las que es vital que las peque\u00f1as empresas est\u00e9n activas en las redes sociales. A continuaci\u00f3n, te daremos algunos consejos sobre c\u00f3mo empezar. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Puede aumentar el reconocimiento de su marca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Las redes sociales son un medio excelente para\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">reconocimiento de la marca<\/a>. Esto se debe a que puedes utilizar las redes sociales para enfatizar la singularidad de tu marca, lo cual es importante para las peque\u00f1as empresas que necesitan destacar. Tendr\u00e1s que ayudar a tus clientes potenciales a entender por qu\u00e9 deber\u00edan elegirte a ti en lugar de a una empresa m\u00e1s grande como Amazon, que puede ofrecer productos y servicios similares m\u00e1s baratos.<\/p>\n\n\n\n<p>Por ejemplo, la empresa de ropa en l\u00ednea <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane utiliza Snapchat<\/a> para ofrecer tutoriales y dar a los clientes una visi\u00f3n entre bastidores de c\u00f3mo se confeccionan sus prendas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Una publicaci\u00f3n de Everlane en Snapchat.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p>Puede <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">desarrolle su propia estrategia de marca<\/a> mediante una lluvia de ideas sobre lo que hace que su empresa sea \u00fanica y sobre lo que le interesa a su p\u00fablico objetivo. Puede que ni siquiera est\u00e9 relacionado \u00fanicamente con sus productos o servicios. Por ejemplo, algunas empresas hacen hincapi\u00e9 en el hecho de que destinan un porcentaje de sus beneficios a obras ben\u00e9ficas o que solo utilizan medios de producci\u00f3n \u00e9ticos.<\/p>\n\n\n\n<p>Tambi\u00e9n es importante tener en cuenta la est\u00e9tica visual de su marca. Esto puede ser tan sencillo como elegir <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">una combinaci\u00f3n de colores<\/a> y reconocible para utilizarlo en su sitio web y en las redes sociales. De este modo, los clientes empezar\u00e1n a reconocer su empresa de un vistazo, independientemente de d\u00f3nde la encuentren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Los clientes esperan ver la actividad reciente<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To \u2018win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>\n\n\n\n<p>Esto es crucial si tiene un <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Enlace de afiliaci\u00f3n de Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">tienda en l\u00ednea<\/a> - Sus clientes deben tener la seguridad de que, si piden un producto, usted se lo entregar\u00e1. Si usted <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">publicar de forma incoherente<\/a>o deja sin respuesta una pregunta de un cliente, los clientes pueden huir de su empresa. Hoy en d\u00eda, la gente espera <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">tiempos de respuesta r\u00e1pidos<\/a>\u00a0de las empresas en las redes sociales.<\/p>\n\n\n\n<p>Lo ideal ser\u00eda publicar al menos una vez a la semana en cada plataforma para mantener los feeds activos. M\u00e1s adelante te daremos algunos consejos para publicar con regularidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Mejorar\u00e1 el rendimiento de su inversi\u00f3n (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como empresa, usted <em>necesita<\/em> publicidad. Si los clientes no conocen su empresa, dif\u00edcilmente podr\u00e1n adquirir sus productos o servicios. Sin embargo, poner un anuncio f\u00edsico, como una valla publicitaria, puede costar <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">miles de d\u00f3lares<\/a>.<\/p>\n\n\n\n<p>En cambio, hacer publicidad en las redes sociales cuesta relativamente poco. Para <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">tan s\u00f3lo $5<\/a>Un anuncio en Facebook puede ayudarte a llegar a un p\u00fablico m\u00e1s amplio. Esto puede ayudarte a ver r\u00e1pidamente qu\u00e9 estrategias publicitarias est\u00e1n teniendo impacto y cu\u00e1les no:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"La p\u00e1gina de empresa de Facebook.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Aunque <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">alcance org\u00e1nico<\/a> en las redes sociales est\u00e1 cayendo, los anuncios a\u00fan pueden ofrecer un <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">fuerte ROI<\/a> si eres inteligente con tu estrategia. A\u00fan mejor, la opci\u00f3n de designar\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">p\u00fablicos personalizados<\/a> le permite asegurarse de que est\u00e1 llegando exactamente a su p\u00fablico objetivo. Para obtener resultados a\u00fan mejores, puede\u00a0<a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">personalice sus anuncios<\/a>\u00a0a la plataforma espec\u00edfica en la que se mostrar\u00e1n.<\/p>\n\n\n\n<p>Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company \u2018out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. Es m\u00e1s f\u00e1cil fidelizar a los lectores<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si su sitio de afiliaci\u00f3n ya tiene un blog (<a href=\"https:\/\/memberpress.com\/es\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">\u00a1y deber\u00eda!<\/a>), puedes compartir en las redes sociales cada vez que crees una nueva entrada. Esto ayudar\u00e1 a alertar a tus fans cada vez que tu sitio se actualice, al tiempo que mantienes pobladas tus redes sociales.<\/p>\n\n\n\n<p>Si desarrolla contenidos de blog significativos, esta puede ser una forma f\u00e1cil de hacer que los seguidores vuelvan a su sitio. Mayor tr\u00e1fico de p\u00e1ginas y <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tiempos de permanencia<\/a> se traduce en una mejor optimizaci\u00f3n de los motores de b\u00fasqueda (SEO), mayores ingresos publicitarios y un mayor n\u00famero de clientes potenciales a los que dirigirse.<\/p>\n\n\n\n<p>Dependiendo del tipo de sitio de afiliaci\u00f3n que tenga, puede incluso utilizar su blog para dar a conocer contenido que est\u00e1 detr\u00e1s de un muro de pago. Por ejemplo, si tienes un curso de dise\u00f1o web, puedes publicar algunos ejemplos gratuitos y anunciar las ventajas de tu curso de pago al final del art\u00edculo. A continuaci\u00f3n, puedes compartir ese art\u00edculo en todas las redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>C\u00f3mo compartir las entradas de tu blog en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Afortunadamente, nunca ha sido tan f\u00e1cil generar publicaciones autom\u00e1ticas en las redes sociales basadas en el contenido de tu blog. Hay muchas herramientas que env\u00edan mensajes a las redes sociales que elijas cada vez que publicas un nuevo post.<\/p>\n\n\n\n<p>Si su sitio est\u00e1 construido en WordPress, puede configurarlo utilizando <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">el plugin Jetpack<\/a>. <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\/\" title=\"Enlace de afiliaci\u00f3n a Jet Pack\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a> es una herramienta pr\u00e1ctica que ofrece una amplia gama de soluciones. Lo m\u00e1s importante para nuestros prop\u00f3sitos aqu\u00ed, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">su funci\u00f3n Publicize<\/a> te permite configurar las redes sociales de las que hemos hablado.<\/p>\n\n\n\n<p>Puede descargar Jetpack de forma gratuita y <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">inst\u00e1lelo en su sitio<\/a>. A continuaci\u00f3n, en el panel de control de su sitio, visite <em>Jetpack > Settings > Sharing<\/em>. Seleccione <em>Comparte autom\u00e1ticamente tus publicaciones en las redes sociales<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"La configuraci\u00f3n del plugin Jetpack.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, haga clic en <em>Conecta tus cuentas de redes sociales<\/em> para configurar la compartici\u00f3n social en las plataformas que elijas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Conectar tus cuentas de redes sociales en Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Ahora, cada vez que abra una nueva entrada de blog, deber\u00eda ver un icono <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> en la barra lateral derecha <em>Publique<\/em>. Haga clic en <em>Editar<\/em> para redactar un mensaje personalizado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Establecer un mensaje personalizado en Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p>Eso es todo. Cuando se publique el post, se compartir\u00e1 autom\u00e1ticamente en las plataformas que hayas elegido, junto con tu mensaje. De este modo, podr\u00e1s utilizar varias veces el mismo contenido y mantener activas tus cuentas en las redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como peque\u00f1a empresa, puede ser dif\u00edcil llamar la atenci\u00f3n y luchar por tu cuota de mercado. Por eso es crucial mantener una presencia activa en las redes sociales.<\/p>\n\n\n\n<p>Las cuatro razones m\u00e1s importantes por las que debe utilizar las redes sociales son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Mayor reconocimiento de la marca.<\/b> Crear conciencia de marca con los medios sociales es importante si quiere que su empresa se diferencie de sus competidores.<\/li>\n\n\n\n<li><b>Prueba de que su empresa est\u00e1 activa.<\/b> Having an empty social media feed may look unprofessional\u00a0and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>Una mayor <\/b><b>Retorno de la inversi\u00f3n (ROI)<\/b>. Los medios sociales ofrecen una plataforma publicitaria con unas barreras de entrada relativamente bajas y un alto rendimiento de la inversi\u00f3n.<\/li>\n\n\n\n<li><b>La oportunidad de fidelizar a los lectores.<\/b>\u00a0Puedes compartir las entradas del blog en las redes sociales y recordar a los visitantes que visiten tu sitio. Siempre que crees contenidos de calidad, es una forma excelente de conseguir seguidores y atraer tr\u00e1fico.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre c\u00f3mo desarrollar la estrategia de su peque\u00f1a empresa en las redes sociales? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":{"0":"post-16988","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-redirected","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>","content":[{"type":"text","data":"Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>","content":[{"type":"text","data":"However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>1. You Can Increase Brand Recognition<\/b><\/h2>","content":"1. Puede aumentar el reconocimiento de su marca","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>","content":[{"type":"text","data":"Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>","content":[{"type":"text","data":"For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","data":{"alt":"An Everlane Snapchat post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","align":"center"},"style":{"width":538,"height":636,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>","content":[{"type":"text","data":"It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>2. Customers Expect to See Recent Activity<\/b><\/h2>","content":"2. Los clientes esperan ver la actividad reciente","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>","content":[{"type":"text","data":"To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>","content":[{"type":"text","data":"This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>","content":[{"type":"text","data":"Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><\/h2>","content":"3. Mejorar\u00e1 el rendimiento de su inversi\u00f3n (ROI)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>","content":[{"type":"text","data":"As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>","content":[{"type":"text","data":"In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","data":{"alt":"The Facebook Business page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","align":"center"},"style":{"width":1279,"height":500,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>","content":[{"type":"text","data":"Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>","content":[{"type":"text","data":"Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>4. It's Easier to Develop a Loyal Readership<\/b><\/h2>","content":"4. Es m\u00e1s f\u00e1cil fidelizar a los lectores","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>","content":[{"type":"text","data":"If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>","content":[{"type":"text","data":"If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>","content":[{"type":"text","data":"Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Share Your Blog Posts on Social Media<\/h2>","content":"C\u00f3mo compartir las entradas de tu blog en las redes sociales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>","content":[{"type":"text","data":"Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>","content":[{"type":"text","data":"If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>","content":[{"type":"text","data":"You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","data":{"alt":"The Jetpack plugin settings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","align":"center"},"style":{"width":1280,"height":539,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>","content":[{"type":"text","data":"Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","data":{"alt":"Connecting your social media accounts in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","align":"center"},"style":{"width":1279,"height":379,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>","content":[{"type":"text","data":"Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","data":{"alt":"Setting a custom message in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","align":"center"},"style":{"width":354,"height":243,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>","content":[{"type":"text","data":"That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>","content":[{"type":"text","data":"As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The four most important reasons you should use social media include:<\/p>","content":[{"type":"text","data":"The four most important reasons you should use social media include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><b>Mayor reconocimiento de la marca.<\/b> Crear conciencia de marca con los medios sociales es importante si quiere que su empresa se diferencie de sus competidores.<\/li>\n\n\n\n<li><b>Prueba de que su empresa est\u00e1 activa.<\/b> Tener las redes sociales vac\u00edas puede parecer poco profesional y ahuyentar a la gente. Los clientes quieren saber que responder\u00e1s r\u00e1pidamente en las redes sociales.<\/li>\n\n\n\n<li><b>Una mayor <\/b><b>Retorno de la inversi\u00f3n (ROI)<\/b>. Los medios sociales ofrecen una plataforma publicitaria con unas barreras de entrada relativamente bajas y un alto rendimiento de la inversi\u00f3n.<\/li>\n\n\n\n<li><b>La oportunidad de fidelizar a los lectores.<\/b>&nbsp;Puedes compartir las entradas del blog en las redes sociales y recordar a los visitantes que visiten tu sitio. Siempre que crees contenidos de calidad, es una forma excelente de conseguir seguidores y atraer tr\u00e1fico.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>","content":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors.","data":{"text":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>","content":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.","data":{"text":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>","content":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.","data":{"text":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>","content":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.","data":{"text":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":79660,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988\/revisions\/79660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17095"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}