{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 Reasons You Need a Social Media Presence for Your Small Business"},"content":{"rendered":"\n<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69dd05c6c3fe6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dd05c6c3fe6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. You Can Increase Brand Recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Customers Expect to See Recent Activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. You'll Be Improving Your Return on Investment (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. It's Easier to Develop a Loyal Readership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >How to Share Your Blog Posts on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>\n\n\n\n<p>In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. You Can Increase Brand Recognition<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media is an excellent way to achieve greater\u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>\n\n\n\n<p>For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p>You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>\n\n\n\n<p>It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Customers Expect to See Recent Activity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To \u2018win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>\n\n\n\n<p>This is crucial if you have an <a href=\"https:\/\/memberpress.com\/go\/shopify\" title=\"Shopify Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">online store<\/a> \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>\u00a0from businesses on social media.<\/p>\n\n\n\n<p>Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>\n\n\n\n<p>In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can\u00a0<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>\u00a0to the specific platform they'll be displayed on.<\/p>\n\n\n\n<p>Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company \u2018out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. It's Easier to Develop a Loyal Readership<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>\n\n\n\n<p>If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>\n\n\n\n<p>Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>How to Share Your Blog Posts on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>\n\n\n\n<p>If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. <a href=\"https:\/\/memberpress.com\/go\/jetpack\/main\" title=\"Jet Pack Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jetpack<\/a> is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>\n\n\n\n<p>You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack > Settings > Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p>Now, whenever you open a new blog post, you should see a <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p>That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>\n\n\n\n<p>The four most important reasons you should use social media include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional\u00a0and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>\u00a0You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>\n\n\n\n<p>Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. 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In this post, we'll discuss how social media can help your company achieve greater success and more sales!","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-06 22:25:06","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:29","updated":"2026-03-06 22:25:06"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Need a Social Media Presence for Your Small Business\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/"},{"label":"4 Reasons You Need a Social Media Presence for Your Small Business","link":"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence.<\/p>","content":[{"type":"text","data":"Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the effort to maintain your online presence."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do.<\/p>","content":[{"type":"text","data":"However, this \u201call or nothing\u201d approach is a myth. Social media is still an effective way to keep your followers in the loop and boost your business\u2019 visibility, no matter how large or small your audience may be. In fact, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">over 90% of small businesses<\/a> use social media. It <em>is<\/em> true, however, that small businesses will need to take a different approach to posting than their larger competitors do."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the four main reasons it\u2019s vital for small businesses to be active on social media. Then, we'll give you some advice about how to get started. Let\u2019s jump right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>1. You Can Increase Brand Recognition<\/b><\/h2>","content":"1. You Can Increase Brand Recognition","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper.<\/p>","content":[{"type":"text","data":"Social media is an excellent way to achieve greater&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">brand recognition<\/a>. That's because you can use social media to emphasize your brand\u2019s uniqueness, which is important for small businesses that need to stand out. You'll have to help your potential customers understand why they should choose you instead of a bigger company like Amazon, which may be able to offer similar products and services for cheaper."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:<\/p>","content":[{"type":"text","data":"For example, online clothing company <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane uses Snapchat<\/a> to offer tutorials, and give customers a behind-the-scenes look at how its clothes are made:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"An Everlane Snapchat post.\" class=\"wp-image-16989\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","data":{"alt":"An Everlane Snapchat post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png","align":"center"},"style":{"width":538,"height":636,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production.<\/p>","content":[{"type":"text","data":"You can <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">develop your own brand strategy<\/a> by brainstorming what makes your business unique, and understanding what your target audience cares about. This may not even be solely related to your products or services. For example, some companies stress the fact that they give a percentage of their profits to charity, or that they use only ethical means of production."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it.<\/p>","content":[{"type":"text","data":"It's also important to consider your brand's visual aesthetic. This can be as simple as choosing <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">a color scheme<\/a> and recognizable logo to use on your website and across social media sites. This way, customers may start to recognize your company at a glance, no matter where they encounter it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>2. Customers Expect to See Recent Activity<\/b><\/h2>","content":"2. Customers Expect to See Recent Activity","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop.<\/p>","content":[{"type":"text","data":"To 'win' at marketing, you have to stay in the game. This is especially true for small businesses. If potential customers check your Facebook feed and find nothing but cobwebs, they may think something\u2019s wrong, or that you\u2019ve folded up shop."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media.<\/p>","content":[{"type":"text","data":"This is crucial if you have an online store \u2013 your customers need to feel confident that if they order a product, you\u2019ll deliver it. If you <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">post inconsistently<\/a>, or let a customer question go unanswered, customers may shy away from your company. Nowadays, people expect <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">quick response times<\/a>&nbsp;from businesses on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article.<\/p>","content":[{"type":"text","data":"Ideally, you should be posting at least once every week on each platform, in order to keep your feeds active. We\u2019ll offer some tips for easy ways to set up regular posts later in this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>3. You'll Be Improving Your Return on Investment (ROI)<\/b><\/h2>","content":"3. You'll Be Improving Your Return on Investment (ROI)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>.<\/p>","content":[{"type":"text","data":"As a business, you <em>need<\/em> advertising. If customers aren\u2019t aware of your company, they can hardly purchase your products or services. However, putting up a physical ad, such as a billboard, can cost <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">thousands of dollars<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:<\/p>","content":[{"type":"text","data":"In contrast, it costs relatively little to advertise on social media. For <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">as few as $5<\/a>, a Facebook ad can help you reach a wide audience. This can help you see quickly which advertising strategies are having an impact, and which are not:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"The Facebook Business page.\" class=\"wp-image-16990\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","data":{"alt":"The Facebook Business page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png","align":"center"},"style":{"width":1279,"height":500,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on.<\/p>","content":[{"type":"text","data":"Even though <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">organic reach<\/a> on social media is dropping, ads can still offer a <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">strong ROI<\/a> if you\u2019re smart about your strategy. Even better, the option to designate&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">custom audiences<\/a> enables you to ensure you\u2019re reaching your exact target audience. For even better results, you can&nbsp;<a href=\"https:\/\/memberpress.com\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">tailor your ads<\/a>&nbsp;to the specific platform they'll be displayed on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase.<\/p>","content":[{"type":"text","data":"Even if you don\u2019t directly make a sale from a Facebook ad (or one on another platform), you\u2019re still helping to build brand awareness. The more you get your company 'out there', the more its name is likely to stick in your audience members' minds the next time they are ready to make a purchase."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>4. It's Easier to Develop a Loyal Readership<\/b><\/h2>","content":"4. It's Easier to Develop a Loyal Readership","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated.<\/p>","content":[{"type":"text","data":"If your membership site already has a blog (<a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">and it should!<\/a>), you can share on social media every time you create a new post. This will help alert your fans whenever your site updates, while also keeping your social media feeds populated."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to.<\/p>","content":[{"type":"text","data":"If you develop meaningful blog content, this can be an easy way to keep fans coming back to your site. Higher page traffic and <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dwell times<\/a> result in better Search Engine Optimization (SEO), increased ad revenue, and a larger number of potential customers that you can speak to."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media.<\/p>","content":[{"type":"text","data":"Depending on the type of membership site you're running, you can even use your blog to tease content that\u2019s behind a paywall. For example, if you have a web design course, you can post a few free samples and plug the benefits of your paid course at the bottom of the article. Then, you can share that article all across social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Share Your Blog Posts on Social Media<\/h2>","content":"How to Share Your Blog Posts on Social Media","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post.<\/p>","content":[{"type":"text","data":"Fortunately, it\u2019s never been easier to generate automatic social media posts based on your blog content. You can find plenty of tools that will share messages to your chosen social media platforms whenever you publish a new post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about.<\/p>","content":[{"type":"text","data":"If your site is built in WordPress, you can set this up using <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">the Jetpack plugin<\/a>. Jetpack is a handy tool that offers a wide range of solutions. Most importantly for our purposes here, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">its Publicize feature<\/a> lets you set up the social media sharing we've been talking about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:<\/p>","content":[{"type":"text","data":"You can download Jetpack for free, and <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">install it on your site<\/a>. Then, in your site\u2019s dashboard, visit <em>Jetpack &gt; Settings &gt; Sharing<\/em>. Select <em>Automatically share your posts to social networks<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"The Jetpack plugin settings.\" class=\"wp-image-16992\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","data":{"alt":"The Jetpack plugin settings.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png","align":"center"},"style":{"width":1280,"height":539,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:<\/p>","content":[{"type":"text","data":"Then, click on <em>Connect your social media accounts<\/em> to set up social sharing for whatever platforms you choose:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Connecting your social media accounts in Jetpack.\" class=\"wp-image-16993\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","data":{"alt":"Connecting your social media accounts in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png","align":"center"},"style":{"width":1279,"height":379,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:<\/p>","content":[{"type":"text","data":"Now, whenever you open a new blog post, you should see a box in the right-hand sidebar labeled <em>Publicize<\/em>. Click on <em>Edit<\/em> to draft a custom message:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Setting a custom message in Jetpack.\" class=\"wp-image-16994\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","data":{"alt":"Setting a custom message in Jetpack.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png","align":"center"},"style":{"width":354,"height":243,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active.<\/p>","content":[{"type":"text","data":"That\u2019s all there is to it! When the post is published, it will be automatically shared on the platforms you picked, along with your message. This lets you get multiple uses out of the same content, and keeps your social media accounts active."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media.<\/p>","content":[{"type":"text","data":"As a small business, it can be hard to get attention and fight for your share of the market. That\u2019s why it\u2019s crucial to maintain an active presence on social media."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The four most important reasons you should use social media include:<\/p>","content":[{"type":"text","data":"The four most important reasons you should use social media include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>\n\n\n\n<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>\n\n\n\n<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>\n\n\n\n<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li><b>Greater brand recognition.<\/b> Building brand awareness with social media is important, if you want to set your company apart from its competitors.<\/li>","content":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors.","data":{"text":"Greater brand recognition. Building brand awareness with social media is important, if you want to set your company apart from its competitors."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>Proof that your business is active.<\/b> Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.<\/li>","content":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media.","data":{"text":"Proof that your business is active. Having an empty social media feed may look unprofessional&nbsp;and scare people off. Customers want to know that you\u2019ll respond quickly on social media."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>A higher <\/b><b>Return on Investment (ROI)<\/b>. Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.<\/li>","content":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI.","data":{"text":"A higher Return on Investment (ROI). Social media offers an advertising platform with relatively low barriers to entry, and a high ROI."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><b>The opportunity to develop a loyal readership.<\/b>&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.<\/li>","content":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic.","data":{"text":"The opportunity to develop a loyal readership.&nbsp;You can share blog posts on social media, and remind visitors to check out your site. As long as you create quality content, this is an excellent way to build a following and drive traffic."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about how to develop your small business' social media strategy? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16988"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988\/revisions"}],"predecessor-version":[{"id":79660,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16988\/revisions\/79660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17095"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}