{"id":16988,"date":"2018-11-01T10:15:17","date_gmt":"2018-11-01T16:15:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=16988"},"modified":"2026-03-06T16:52:29","modified_gmt":"2026-03-06T21:52:29","slug":"4-reasons-you-need-a-social-media-presence-for-your-small-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/","title":{"rendered":"4 razones por las que su peque\u00f1a empresa debe estar presente en las redes sociales"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A estas alturas, casi todo el mundo es consciente de la importancia del marketing en las redes sociales. Sin embargo, es f\u00e1cil pensar que las redes sociales s\u00f3lo son realmente beneficiosas para las grandes empresas, que pueden reunir un gran n\u00famero de seguidores y publicar constantemente. Si s\u00f3lo tiene tiempo para publicar una vez a la semana, puede que no le merezca la pena mantener su presencia en Internet.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8a51c38288\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8a51c38288\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#1_You_Can_Increase_Brand_Recognition\" >1. Puede aumentar el reconocimiento de su marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#2_Customers_Expect_to_See_Recent_Activity\" >2. Los clientes esperan ver la actividad reciente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#3_Youll_Be_Improving_Your_Return_on_Investment_ROI\" >3. Mejorar\u00e1s tu retorno de la inversi\u00f3n (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#4_Its_Easier_to_Develop_a_Loyal_Readership\" >4. Es m\u00e1s f\u00e1cil fidelizar a los lectores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#How_to_Share_Your_Blog_Posts_on_Social_Media\" >C\u00f3mo compartir las entradas de tu blog en las redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, este enfoque de \"todo o nada\" es un mito. Las redes sociales siguen siendo un medio eficaz para mantener informados a sus seguidores y aumentar la visibilidad de su empresa, independientemente de lo grande o peque\u00f1a que sea su audiencia. De hecho, <a href=\"https:\/\/sproutsocial.com\/insights\/topics\/social-media-for-small-business\/\" target=\"_blank\" rel=\"noopener\">m\u00e1s de 90% de peque\u00f1as empresas<\/a> utilizar las redes sociales. En <em>es<\/em> Sin embargo, es cierto que las peque\u00f1as empresas tendr\u00e1n que adoptar un enfoque diferente al de sus competidores m\u00e1s grandes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos las cuatro razones principales por las que es fundamental que las peque\u00f1as empresas tengan presencia en las redes sociales. A continuaci\u00f3n, te daremos algunos consejos sobre c\u00f3mo empezar. \u00a1Vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Increase_Brand_Recognition\"><\/span><b>1. Puede aumentar el reconocimiento de su marca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales son un medio excelente para&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-branding\/\" target=\"_blank\" rel=\"noopener\">reconocimiento de la marca<\/a>. Esto se debe a que puedes utilizar las redes sociales para destacar la singularidad de tu marca, algo importante para las peque\u00f1as empresas que necesitan diferenciarse. Tendr\u00e1s que ayudar a tus clientes potenciales a comprender por qu\u00e9 deber\u00edan elegirte a ti en lugar de a una empresa m\u00e1s grande como Amazon, que quiz\u00e1 pueda ofrecer productos y servicios similares a un precio m\u00e1s bajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, la empresa de ropa en l\u00ednea <a href=\"https:\/\/www.growthmarketingpro.com\/ecommerce-marketing-manual-10-secrets-everlanes-success\/\" target=\"_blank\" rel=\"noopener\">Everlane utiliza Snapchat<\/a> para ofrecer tutoriales y dar a los clientes una visi\u00f3n entre bastidores de c\u00f3mo se confeccionan sus prendas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"538\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png\" alt=\"Una publicaci\u00f3n de Everlane en Snapchat.\" class=\"wp-image-16989\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-254x300.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-144x170.png 144w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-519x614.png 519w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-438x518.png 438w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.17.16-AM-132x156.png 132w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Puede <a href=\"https:\/\/hingemarketing.com\/blog\/story\/a_10_step_brand_development_strategy_for_your_professional_services_firm\" target=\"_blank\" rel=\"noopener\">desarrolle su propia estrategia de marca<\/a> mediante una lluvia de ideas sobre lo que hace que su empresa sea \u00fanica y sobre lo que le interesa a su p\u00fablico objetivo. Puede que ni siquiera est\u00e9 relacionado \u00fanicamente con sus productos o servicios. Por ejemplo, algunas empresas hacen hincapi\u00e9 en el hecho de que destinan un porcentaje de sus beneficios a obras ben\u00e9ficas o que solo utilizan medios de producci\u00f3n \u00e9ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n es importante tener en cuenta la est\u00e9tica visual de tu marca. Esto puede ser tan sencillo como elegir <a href=\"http:\/\/paletton.com\/\" target=\"_blank\" rel=\"noopener\">una combinaci\u00f3n de colores<\/a> y reconocible para utilizarlo en su sitio web y en las redes sociales. De este modo, los clientes empezar\u00e1n a reconocer su empresa de un vistazo, independientemente de d\u00f3nde la encuentren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customers_Expect_to_See_Recent_Activity\"><\/span><b>2. Los clientes esperan ver la actividad reciente<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para \u2018triunfar\u2019 en el marketing, hay que mantenerse en el juego. Esto es especialmente cierto en el caso de las peque\u00f1as empresas. Si los clientes potenciales consultan tu muro de Facebook y no encuentran m\u00e1s que telara\u00f1as, pueden pensar que algo va mal o que has cerrado el negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es fundamental si tienes una tienda online: tus clientes deben tener la seguridad de que, si piden un producto, se lo enviar\u00e1s. Si t\u00fa <a href=\"https:\/\/www.entrepreneur.com\/article\/283792\" target=\"_blank\" rel=\"noopener\">publicar de forma incoherente<\/a>o deja sin respuesta una pregunta de un cliente, los clientes pueden huir de su empresa. Hoy en d\u00eda, la gente espera <a href=\"https:\/\/www.convinceandconvert.com\/hug-your-haters\/new-research-shows-how-fast-companies-have-to-be-in-social-media\/\" target=\"_blank\" rel=\"noopener\">tiempos de respuesta r\u00e1pidos<\/a>&nbsp;de las empresas en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo ideal ser\u00eda publicar al menos una vez a la semana en cada plataforma para mantener los feeds activos. M\u00e1s adelante te daremos algunos consejos para publicar con regularidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Youll_Be_Improving_Your_Return_on_Investment_ROI\"><\/span><b>3. Mejorar\u00e1s tu retorno de la inversi\u00f3n (ROI)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresa, usted <em>necesita<\/em> publicidad. Si los clientes no conocen su empresa, dif\u00edcilmente podr\u00e1n adquirir sus productos o servicios. Sin embargo, poner un anuncio f\u00edsico, como una valla publicitaria, puede costar <a href=\"https:\/\/grasshopper.com\/blog\/billboards-for-small-businesses-7-reasons-to-think-twice\/\" target=\"_blank\" rel=\"noopener\">miles de d\u00f3lares<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cambio, hacer publicidad en las redes sociales cuesta relativamente poco. Para <a href=\"https:\/\/www.milesbeckler.com\/5-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">tan s\u00f3lo $5<\/a>Un anuncio en Facebook puede ayudarte a llegar a un p\u00fablico m\u00e1s amplio. Esto puede ayudarte a ver r\u00e1pidamente qu\u00e9 estrategias publicitarias est\u00e1n teniendo impacto y cu\u00e1les no:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png\" alt=\"La p\u00e1gina de empresa de Facebook.\" class=\"wp-image-16990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-700x274.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.23.20-AM-1080x422.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aunque <a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" target=\"_blank\" rel=\"noopener\">alcance org\u00e1nico<\/a> en las redes sociales est\u00e1 cayendo, los anuncios a\u00fan pueden ofrecer un <a href=\"https:\/\/www.impactbnd.com\/blog\/how-effective-is-facebook-advertising-the-truth-about-facebook-roi\" target=\"_blank\" rel=\"noopener\">fuerte ROI<\/a> si eres inteligente con tu estrategia. A\u00fan mejor, la opci\u00f3n de designar&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/744354708981227\" target=\"_blank\" rel=\"noopener\">p\u00fablicos personalizados<\/a> le permite asegurarse de que est\u00e1 llegando exactamente a su p\u00fablico objetivo. Para obtener resultados a\u00fan mejores, puede&nbsp;<a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">personalice sus anuncios<\/a>&nbsp;a la plataforma concreta en la que se mostrar\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no consigas una venta directa a trav\u00e9s de un anuncio de Facebook (o de otra plataforma), sigues contribuyendo a dar a conocer tu marca. Cuanto m\u00e1s das a conocer tu empresa, m\u00e1s probable es que su nombre se quede grabado en la mente de tu p\u00fablico la pr\u00f3xima vez que est\u00e9n listos para realizar una compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Its_Easier_to_Develop_a_Loyal_Readership\"><\/span><b>4. Es m\u00e1s f\u00e1cil fidelizar a los lectores<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si su sitio de afiliaci\u00f3n ya tiene un blog (<a href=\"https:\/\/memberpress.com\/es\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noopener\">\u00a1y deber\u00eda!<\/a>), puedes compartir en las redes sociales cada vez que crees una nueva entrada. Esto ayudar\u00e1 a alertar a tus fans cada vez que tu sitio se actualice, al tiempo que mantienes pobladas tus redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si desarrolla contenidos de blog significativos, esta puede ser una forma f\u00e1cil de hacer que los seguidores vuelvan a su sitio. Mayor tr\u00e1fico de p\u00e1ginas y <a href=\"https:\/\/www.impressiondigital.com\/blog\/dwell-time\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tiempos de permanencia<\/a> se traduce en una mejor optimizaci\u00f3n de los motores de b\u00fasqueda (SEO), mayores ingresos publicitarios y un mayor n\u00famero de clientes potenciales a los que dirigirse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del tipo de sitio de membres\u00eda que tengas, puedes incluso utilizar tu blog para dar un adelanto del contenido que se encuentra tras un muro de pago. Por ejemplo, si impartes un curso de dise\u00f1o web, puedes publicar algunas muestras gratuitas y destacar las ventajas de tu curso de pago al final del art\u00edculo. A continuaci\u00f3n, puedes compartir ese art\u00edculo en todas las redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Share_Your_Blog_Posts_on_Social_Media\"><\/span>C\u00f3mo compartir las entradas de tu blog en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, nunca ha sido tan f\u00e1cil generar publicaciones autom\u00e1ticas en las redes sociales basadas en el contenido de tu blog. Hay muchas herramientas que env\u00edan mensajes a las redes sociales que elijas cada vez que publicas un nuevo post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si su sitio est\u00e1 construido en WordPress, puede configurarlo utilizando <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\" target=\"_blank\" rel=\"noopener\">el plugin Jetpack<\/a>. Jetpack es una herramienta muy \u00fatil que ofrece una amplia gama de soluciones. Lo m\u00e1s importante para lo que nos ocupa aqu\u00ed es que, <a href=\"https:\/\/jetpack.com\/support\/publicize\/\" target=\"_blank\" rel=\"noopener\">su funci\u00f3n Publicize<\/a> te permite configurar la funci\u00f3n para compartir en redes sociales de la que hemos estado hablando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede descargar Jetpack de forma gratuita y <a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/#installation\" target=\"_blank\" rel=\"noopener\">inst\u00e1lelo en su sitio<\/a>. A continuaci\u00f3n, en el panel de control de su sitio, visite <em>Jetpack &gt; Configuraci\u00f3n &gt; Compartir<\/em>. Seleccione <em>Comparte autom\u00e1ticamente tus publicaciones en las redes sociales<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"539\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png\" alt=\"La configuraci\u00f3n del plugin Jetpack.\" class=\"wp-image-16992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM.png 1280w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.40.37-AM-1080x455.png 1080w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n, haga clic en <em>Conecta tus cuentas de redes sociales<\/em> para configurar la compartici\u00f3n social en las plataformas que elijas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1279\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png\" alt=\"Conectar tus cuentas de redes sociales en Jetpack.\" class=\"wp-image-16993\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM.png 1279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1024x303.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-768x228.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-574x170.png 574w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-840x249.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1216x360.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-700x207.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-156x46.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.43.48-AM-1080x320.png 1080w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ahora, cada vez que abra una nueva entrada de blog, deber\u00eda ver un cuadro en la barra lateral derecha con la etiqueta <em>Publique<\/em>. Haga clic en <em>Editar<\/em> para redactar un mensaje personalizado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"354\" height=\"243\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png\" alt=\"Establecer un mensaje personalizado en Jetpack.\" class=\"wp-image-16994\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-10-13-at-1.48.46-AM-156x107.png 156w\" sizes=\"(max-width: 354px) 100vw, 354px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Eso es todo. Cuando se publique el post, se compartir\u00e1 autom\u00e1ticamente en las plataformas que hayas elegido, junto con tu mensaje. De este modo, podr\u00e1s utilizar varias veces el mismo contenido y mantener activas tus cuentas en las redes sociales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como peque\u00f1a empresa, puede ser dif\u00edcil llamar la atenci\u00f3n y luchar por tu cuota de mercado. Por eso es crucial mantener una presencia activa en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las cuatro razones m\u00e1s importantes por las que debe utilizar las redes sociales son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Mayor reconocimiento de la marca.<\/b> Crear conciencia de marca con los medios sociales es importante si quiere que su empresa se diferencie de sus competidores.<\/li>\n\n\n\n<li><b>Prueba de que su empresa est\u00e1 activa.<\/b> Tener las redes sociales vac\u00edas puede parecer poco profesional y ahuyentar a la gente. Los clientes quieren saber que responder\u00e1s r\u00e1pidamente en las redes sociales.<\/li>\n\n\n\n<li><b>Una mayor <\/b><b>Retorno de la inversi\u00f3n (ROI)<\/b>. Los medios sociales ofrecen una plataforma publicitaria con unas barreras de entrada relativamente bajas y un alto rendimiento de la inversi\u00f3n.<\/li>\n\n\n\n<li><b>La oportunidad de fidelizar a los lectores.<\/b>&nbsp;Puedes compartir las entradas del blog en las redes sociales y recordar a los visitantes que visiten tu sitio. Siempre que crees contenidos de calidad, es una forma excelente de conseguir seguidores y atraer tr\u00e1fico.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes alguna duda sobre c\u00f3mo desarrollar la estrategia de redes sociales de tu peque\u00f1a empresa? \u00a1Cu\u00e9ntanoslo en la secci\u00f3n de comentarios que aparece a continuaci\u00f3n!<\/p>","protected":false},"excerpt":{"rendered":"<p>Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which can gather extensive followings and post constantly. If you only have time to post once a week, it may not seem worth the [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-16988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a key tool for any small business. 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