In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>\n\n\n\n

<\/span>Consejos para que su sitio web parezca profesional<\/span><\/h2>\n\n\n\n
Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to\u00a0 convertir a esos visitantes en socios de pago<\/a>.<\/p>\n\n\n\n
An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>\n\n\n\n

<\/span>Comprar un tema premium de WordPress<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Vea este v\u00eddeo para conocer los mejores temas de WordPress para sitios de afiliaci\u00f3n<\/figcaption><\/figure>\n\n\n\n<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>\n\n\n\n<p>Los temas de pago no s\u00f3lo suelen tener mejor aspecto que las opciones gratuitas, sino que tambi\u00e9n suelen incluir funciones y herramientas adicionales que facilitan la configuraci\u00f3n de su sitio web. Por ejemplo, los temas de pago suelen darte m\u00e1s control sobre el dise\u00f1o y la apariencia de tu sitio web. <\/p>\n\n\n\n<p>Esto le permite asegurarse de que el estilo de su sitio (es decir, el tipo de letra y los colores) coincide con su marca y atrae a su p\u00fablico objetivo. Otras tareas, como subir tus logotipos y a\u00f1adir un favicon a tu web, suelen ser m\u00e1s f\u00e1ciles de realizar con un buen tema de pago.<\/p>\n\n\n\n<p>Adem\u00e1s, algunos temas premium, como los populares Divi y Avada, incluyen funciones adicionales, como <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Enlace de afiliaci\u00f3n de Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">constructor de p\u00e1ginas<\/a> que le permiten personalizar a\u00fan m\u00e1s su sitio web. Y a veces tambi\u00e9n tiene acceso a complementos \u00fatiles para llevar a cabo pruebas de divisi\u00f3n para optimizar su sitio para m\u00e1s conversiones.<\/p>\n\n\n\n<p>De hecho, el tema Divi de Elegant Themes tiene\u00a0<a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un paquete de dise\u00f1o<\/a> dise\u00f1ado para promocionar sitios de afiliaci\u00f3n. Y MemberPress cuenta con un complemento llamado <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos MemberPress<\/a>que le permite crear y vender hermosos cursos en l\u00ednea en un instante.<\/p>\n\n\n\n<p>Con algunos de los temas de WordPress premium m\u00e1s populares disponibles por alrededor de $60, este es un ejemplo donde una inversi\u00f3n de bajo costo puede tener un gran impacto en su sitio de membres\u00eda. Consulte\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuestra gu\u00eda para elegir un tema de WordPress para su sitio de afiliaci\u00f3n<\/a> if you\u2019d like more advice on this topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invest_in_Fast_Web_Hosting\"><\/span>Invertir en alojamiento web r\u00e1pido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Todo sitio web necesita <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a>, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 significa un buen alojamiento web? La velocidad del sitio web tiene un gran impacto en las tasas de conversi\u00f3n, ya que los tiempos de carga lentos reducen considerablemente el n\u00famero de visitantes que se registran y se convierten en miembros (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">algunos estudios<\/a> afirman que un retraso de un segundo puede reducir los \u00edndices de conversi\u00f3n en un 7%), un buen alojamiento en este contexto significa un servicio que pueda servir las p\u00e1ginas web lo m\u00e1s r\u00e1pidamente posible.<\/p>\n\n\n\n<p>Para algunos propietarios de sitios de afiliaci\u00f3n, especialmente los que acaban de empezar, esto podr\u00eda significar elegir un alojamiento compartido econ\u00f3mico con una buena reputaci\u00f3n, como por ejemplo <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SiteGround<\/a>,. Para aquellos con presupuestos m\u00e1s elevados, invertir en alojamiento gestionado premium de WordPress de una empresa como <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Nube de Rapyd <\/a>o <a href=\"https:\/\/memberpress.com\/go\/kinsta\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> puede tener un gran impacto en los tiempos de carga.<\/p>\n\n\n\n<p>A menudo, pagar m\u00e1s por un mejor alojamiento tambi\u00e9n reduce los casos de inactividad y le da acceso a personal de asistencia m\u00e1s experimentado y a funciones adicionales como\u00a0<a href=\"https:\/\/memberpress.com\/es\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">puntos de parada<\/a>Copias de seguridad autom\u00e1ticas y mayor seguridad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Your_Website_Optimized\"><\/span>Mantenga su sitio web optimizado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1500\" height=\"633\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Pruebas de velocidad del sitio\" class=\"wp-image-16998\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1024x432.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-768x324.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-403x170.png 403w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1216x513.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed-1080x456.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n<\/div>\n\n\n<p>Actualice su <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a> isn\u2019t the only way to\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejore la velocidad de su sitio web de afiliaci\u00f3n<\/a> y darle un aspecto m\u00e1s profesional. Instalar algunos plugins de WordPress gratuitos o de pago permite que tecnolog\u00edas como el almacenamiento en cach\u00e9 y la optimizaci\u00f3n de im\u00e1genes ayuden a que su sitio cargue m\u00e1s r\u00e1pido y, con suerte, aumente las inscripciones de miembros.<\/p>\n\n\n\n<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you\u00a0<a href=\"https:\/\/memberpress.com\/es\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">controlar el rendimiento de su sitio web WordPress<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_Client_Logos_Awards_and_Badges\"><\/span>Mostrar logotipos, premios e insignias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_Member_Testimonials_and_Reviews\"><\/span>Publicar testimonios y rese\u00f1as de los afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2000\" height=\"1072\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publicar testimonios\" class=\"wp-image-16999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg 2000w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-300x161.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1024x549.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-768x412.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1536x823.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-317x170.jpg 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-840x450.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1216x652.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1832x982.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-700x375.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-156x84.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials-1080x579.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n<\/div>\n\n\n<p>Mostrar testimonios, rese\u00f1as y opiniones de los afiliados es una herramienta de promoci\u00f3n eficaz. Aparentemente,\u00a0<a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% de los consumidores<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>\n\n\n\n<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they\u00a0<a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">se dice<\/a> ser incluso m\u00e1s eficaces que los contenidos basados en texto.<\/p>\n\n\n\n<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proofread_Your_Website_Copy\"><\/span>Corregir el texto de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like\u00a0<a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> puede detectar a\u00fan m\u00e1s errores.<\/p>\n\n\n\n<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it\u2019s well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>\n\n\n\n<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00eda sobre c\u00f3mo encontrar un buen editor para su sitio web<\/a> puede ayudarle a obtener ayuda adicional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Work_on_Your_Search_Engine_Optimization\"><\/span>Trabaje en su optimizaci\u00f3n para motores de b\u00fasqueda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2040\" height=\"1431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Optimizaci\u00f3n de motores de b\u00fasqueda \" class=\"wp-image-17000\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-300x210.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1024x718.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-768x539.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1536x1077.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-840x589.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-975x684.png 975w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1468x1030.png 1468w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-700x491.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-156x109.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO-1080x758.png 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/figure>\n<\/div>\n\n\n<p>La optimizaci\u00f3n para motores de b\u00fasqueda (SEO) no s\u00f3lo ayuda a que un mayor n\u00famero de posibles miembros de pago encuentren el camino a su sitio de afiliaci\u00f3n, sino que la prominencia en los resultados de los motores de b\u00fasqueda da a su sitio un aire de profesionalidad.<\/p>\n\n\n\n<p>Para aquellos miembros potenciales que investigan mucho antes de decidir en qu\u00e9 sitio de afiliaci\u00f3n inscribirse, una alta visibilidad en los motores de b\u00fasqueda se considera un signo de credibilidad, fiabilidad y profesionalidad que marca la diferencia entre elegir una opci\u00f3n u otra. Afortunadamente, existen algunas estrategias SEO sencillas que pueden\u00a0<a href=\"https:\/\/memberpress.com\/es\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">ayudarle a optimizar su sitio web de socios<\/a> sin demasiado esfuerzo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que ahora tenga una lista de tareas que puede implementar para que su sitio de afiliaci\u00f3n tenga un aspecto m\u00e1s profesional.<\/p>\n\n\n\n<p>Algunas opciones, como actualizar su alojamiento web, requerir\u00e1n una inversi\u00f3n financiera, mientras que otras, como la comprobaci\u00f3n de errores en su contenido y la publicaci\u00f3n de testimonios, son gratuitas.<\/p>\n\n\n\n<p>Pero sea cual sea su presupuesto, esta gu\u00eda para llevar su sitio web al siguiente nivel le ha dado algunas ideas sobre c\u00f3mo puede mejorar su sitio de afiliaci\u00f3n para obtener mejores conversiones y m\u00e1s inscripciones de socios.<\/p>\n\n\n\n<p><em>\u00bfQu\u00e9 te ha pasado para que un sitio web parezca poco profesional? Comparta su opini\u00f3n en los comentarios. <\/em><\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el recuadro.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates. In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[25],"class_list":{"0":"post-16996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-wordpress","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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17:24:51","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make your Membership Website Look More Professional\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"How to Make your Membership Website Look More Professional","link":"https:\/\/memberpress.com\/es\/blog\/make-your-membership-website-look-more-professional\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates.<\/p>","content":[{"type":"text","data":"Persuading website visitors to become members isn\u2019t always easy. However, having a professional-looking website that conveys trust and reliability goes a long way toward improving membership sign-up rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article.<\/p>","content":[{"type":"text","data":"In this guide, we\u2019ll cover some of the free things you can do to make your membership site more professional, as well as a few suggestions that require a financial investment. Depending on how serious you are about taking your website to the next level, you should have a long to-do list by the end of this article."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Top Tips for Making Your Site Look Professional<\/h2>","content":"Consejos para que su sitio web parezca profesional","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>.<\/p>","content":[{"type":"text","data":"Getting people to your site in the first place can be difficult, so once they have arrived, it\u2019s highly recommended you do all you can to <a href=\"https:\/\/memberpress.com\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn those visitors into paying members<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need.<\/p>","content":[{"type":"text","data":"An unprofessional-looking website could be one reason why visitors are leaving without signing up. So if you\u2019re interested in learning how to make your site look more professional and something people are happy to invest their time and money in, here\u2019s the information you need."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Purchase a Premium WordPress Theme<\/h3>","content":"Comprar un tema premium de WordPress","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/embed","render":"<iframe title=\"TOP 5 WORDPRESS THEMES (for Your Membership Site)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"TOP 5 TEMAS WORDPRESS (para su sitio de afiliaci\u00f3n)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f69n3vcGjko?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko","caption":"Watch this video to learn about the best WordPress themes for membership sites","url":"https:\/\/www.youtube.com\/watch?v=f69n3vcGjko"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment.<\/p>","content":[{"type":"text","data":"Although it\u2019s possible to get away with a free WordPress theme for your paid membership site, unless you\u2019re on a very strict budget, paying for the right premium WordPress theme is a great investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. <\/p>","content":[{"type":"text","data":"Not only do paid themes tend to look better than free options, they also often include extra features and tools that facilitate setting up your website. For example, paid themes typically give you more control over the design and appearance of your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme.<\/p>","content":[{"type":"text","data":"This allows you to ensure that the style of your site (i.e., typeface and colors) matches your branding and appeals to your target audience. Other tasks, like uploading your logos and adding a favicon to your website, are usually easier to perform with a good paid theme."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions.<\/p>","content":[{"type":"text","data":"Furthermore, some premium themes, like the popular Divi and Avada, include additional features, like page-builder tools, that let you customize your website even further. And sometimes you also have access to useful add-ons for carrying out split testing to optimize your site for more conversions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash.<\/p>","content":[{"type":"text","data":"In fact, the Divi theme from Elegant Themes has <a href=\"https:\/\/www.elegantthemes.com\/blog\/divi-resources\/download-a-free-breathtaking-learning-management-lms-layout-pack-for-divi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a layout pack<\/a> designed for promoting membership sites. And MemberPress features an add-on called <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress Courses<\/a>, that lets you build and sell beautiful online courses in a flash."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic.<\/p>","content":[{"type":"text","data":"With some of the most popular premium WordPress themes available for around $60, this is one example where a low-cost investment can have a big impact on your membership site. Check out <a href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">our guide to choosing a WordPress theme for your membership site<\/a> if you\u2019d like more advice on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Invest in Fast Web Hosting<\/h3>","content":"Invertir en alojamiento web r\u00e1pido","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting.<\/p>","content":[{"type":"text","data":"Every website needs web hosting, and although you can pick up cheap hosting for a few dollars each month, if you\u2019re serious about your membership site and growing your business, it\u2019s well worth investing in good web hosting."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible.<\/p>","content":[{"type":"text","data":"What does good web hosting mean? As site speed has a big impact on website conversion rates, with slow loading times reducing the number of visitors who sign up and become members by a considerable amount (<a href=\"https:\/\/medium.com\/@vikigreen\/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">some studies<\/a> state that a one-second delay can reduce conversion rates by 7%), good hosting in this context means a service that can serve web pages as quickly as possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times.<\/p>","content":[{"type":"text","data":"For some membership-site owners, especially those just starting out, this could mean choosing a budget-friendly shared host with a good reputation, such as <a href=\"https:\/\/memberpress.com\/go\/siteground\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SiteGround<\/a>,. For those with bigger budgets, investing in premium managed WordPress hosting from a company like <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapyd Cloud <\/a>or <a href=\"https:\/\/memberpress.com\/go\/kinsta\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kinsta<\/a> can have a big impact on loading times."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security.<\/p>","content":[{"type":"text","data":"Often, paying more for better hosting also reduces instances of downtime while giving you access to more experienced support staff and extra features like <a href=\"https:\/\/memberpress.com\/wordpress-membership-staging-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">staging sites<\/a>, automatic website backups, and improved security."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Keep Your Website Optimized<\/h3>","content":"Mantenga su sitio web optimizado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png\" alt=\"Site Speed Testing\" class=\"wp-image-16998\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","data":{"alt":"Site Speed Testing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Site-Speed.png","align":"center"},"style":{"width":1500,"height":633,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups.<\/p>","content":[{"type":"text","data":"Upgrading your web host isn\u2019t the only way to <a href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve the speed of your membership website<\/a> and make it look more professional. Installing a few free or paid WordPress plugins allows technologies like caching and image optimization to help your site load faster and hopefully increases membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on.<\/p>","content":[{"type":"text","data":"Site optimization also helps reduce the page errors that can instantly make a site look untrustworthy and unreliable. We\u2019ve compiled a collection of tools and services that can help you <a href=\"https:\/\/memberpress.com\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitor the performance of your WordPress website<\/a> so you\u2019ll know whether this is an area you need to focus on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Display Client Logos, Awards, and Badges<\/h3>","content":"Mostrar logotipos, premios e insignias de clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors.<\/p>","content":[{"type":"text","data":"Similar to member testimonials and reviews, publishing the logos of organizations you\u2019ve worked with or awards you\u2019ve received gives your site a more professional look. Even if it\u2019s the logos of clients you\u2019ve worked with on previous projects, as long as you make it clear what the relationship was, this information helps demonstrate your professionalism to membership site visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Publish Member Testimonials and Reviews<\/h3>","content":"Publicar testimonios y rese\u00f1as de los afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg\" alt=\"Publish Testimonials\" class=\"wp-image-16999\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","data":{"alt":"Publish Testimonials","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-Testimonials.jpg","align":"center"},"style":{"width":2000,"height":1072,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups.<\/p>","content":[{"type":"text","data":"Displaying testimonials, reviews, and feedback from members is an effective promotional tool. Apparently, <a href=\"https:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% of consumers<\/a>say they trust online reviews as much as personal recommendations, so it\u2019s well worth soliciting and publishing feedback from your members if you want to make your site more professional and generate more sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content.<\/p>","content":[{"type":"text","data":"So once a few members have gone through your site, be sure to ask for their feedback. If it\u2019s positive, share it on your site to let visitors know your membership program is worth investing in. If you\u2019ve yet to sign up any members, consider contacting people you\u2019ve worked with in the past who can provide a few positive words about your expertise, knowledge, and character. For extra points, try publishing video testimonials as they <a href=\"https:\/\/www.uscreen.tv\/blog\/7-reasons-video-testimonials-are-the-highest-converting-tools-of-2018\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">are said<\/a> to be even more effective than text-based content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well.<\/p>","content":[{"type":"text","data":"If you\u2019re really serious about sharing how valuable your membership program is, consider publishing case studies on your website as well."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Proofread Your Website Copy<\/h3>","content":"Corregir el texto de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors.<\/p>","content":[{"type":"text","data":"There\u2019s not a lot that looks more unprofessional than typos and other errors in your website copy. Thankfully, there are great tools out there that can help reduce the occurrence of this problem. For starters, most browsers now have built-in spellcheckers that highlight errors while you\u2019re working in the WordPress Editor. For extra vigilance, a free browser extension like <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grammarly<\/a> can catch even more errors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools.<\/p>","content":[{"type":"text","data":"If you don\u2019t write your website content in a word processor like Microsoft Word or Google Docs before uploading it, it's well worth copying and pasting your content into one of these apps to use their often superior proofreading and spell-checking tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance.<\/p>","content":[{"type":"text","data":"By using a few different tools and services to create multiple layers of protection, you\u2019ll catch most errors before they can damage your online reputation. However, if you\u2019re still having problems, our <a href=\"https:\/\/memberpress.com\/how-to-find-a-good-editor-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide on how to find a good editor for your website<\/a> can help you get some extra assistance."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Work on Your Search Engine Optimization<\/h3>","content":"Trabaje en su optimizaci\u00f3n para motores de b\u00fasqueda","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png\" alt=\"Search Engine Optimization \" class=\"wp-image-17000\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","data":{"alt":"Search Engine Optimization ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Professional-Website-SEO.png","align":"center"},"style":{"width":2040,"height":1431,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism.<\/p>","content":[{"type":"text","data":"Search engine optimization (SEO) not only helps more potential paying members find their way to your membership site, but prominence in search-engine results gives your site an air of professionalism."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort.<\/p>","content":[{"type":"text","data":"For those potential members doing a lot of research before deciding which membership site to sign up with, high visibility in the search engines is seen as a sign of credibility, trustworthiness, and professionalism that makes the difference between choosing one option over another. Thankfully, there are a few simple SEO strategies that can <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">help you optimize your membership site<\/a> without too much effort."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Hopefully, you now have a list of tasks you can implement to make your membership site look more professional.<\/p>","content":[{"type":"text","data":"Hopefully, you now have a list of tasks you can implement to make your membership site look more professional."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement.<\/p>","content":[{"type":"text","data":"Some options, such as upgrading your web host, will require a financial investment, while others, including checking your content for errors and publishing testimonials, are free to implement."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups.<\/p>","content":[{"type":"text","data":"But whatever your budget, this guide to taking your website to the next level has given you some ideas on how you can improve your membership site for better conversions and more membership sign-ups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>What have you experienced that has made a website look unprofessional? Please share your thoughts in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=16996"}],"version-history":[{"count":2,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16996\/revisions"}],"predecessor-version":[{"id":75076,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/16996\/revisions\/75076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=16996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=16996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=16996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}