{"id":17005,"date":"2018-10-18T06:00:47","date_gmt":"2018-10-18T12:00:47","guid":{"rendered":"https:\/\/memberpress.com\/?p=17005"},"modified":"2018-10-17T16:01:38","modified_gmt":"2018-10-17T22:01:38","slug":"optimize-split-testing","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/","title":{"rendered":"C\u00f3mo optimizar su sitio de membres\u00eda con pruebas divididas para obtener m\u00e1s inscripciones"},"content":{"rendered":"<p>Una forma de convertir a m\u00e1s visitantes de su sitio web en miembros de pago es experimentar con su sitio y su contenido. Quiz\u00e1 los visitantes respondan mejor a un tono de voz diferente en la p\u00e1gina de ventas, o quiz\u00e1 el texto de los botones y las llamadas a la acci\u00f3n no sean lo suficientemente atractivos.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a23b5ad8e0bf\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a23b5ad8e0bf\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#What_is_Split_Testing\" >\u00bfQu\u00e9 son las pruebas divididas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Why_Bother_Split_Testing_Your_Membership_Site\" >\u00bfPor qu\u00e9 molestarse en realizar pruebas divididas en su sitio de afiliaci\u00f3n?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#WordPress_Membership_Website_AB_Testing_Tools\" >Herramientas de pruebas A\/B para sitios web de socios en WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Google_Analytics_Content_Experiments\" >Experimentos de contenido de Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Nelio_AB_Testing\" >Pruebas Nelio AB<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Thrive_Optimize\" >Optimizar Thrive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Divi_Leads\" >Divi Leads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Por muy eficaz que sea su sitio web a la hora de generar nuevos miembros, siempre hay margen de mejora. En este art\u00edculo, le presentamos algunas de las poderosas herramientas que puede utilizar para optimizar su sitio web de membres\u00eda y mejorar sus tasas de conversi\u00f3n. Al utilizar estas herramientas de pruebas divididas para crear el sitio web m\u00e1s eficaz posible, aumentar\u00e1 las posibilidades de \u00e9xito de su sitio web de afiliaci\u00f3n.<\/p>\n<p>Pero antes de llegar a las herramientas, vamos a cubrir r\u00e1pidamente lo que las pruebas de divisi\u00f3n es, por lo que todos estamos en la misma p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Split_Testing\"><\/span>\u00bfQu\u00e9 son las pruebas divididas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17006\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg\" alt=\"\u00bfQu\u00e9 son las pruebas divididas?\" width=\"2040\" height=\"1149\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1024x577.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-768x433.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1536x865.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1214x684.jpg 1214w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1829x1030.jpg 1829w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-1080x608.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Pruebas divididas <a href=\"https:\/\/en.wikipedia.org\/wiki\/A\/B_testing\">Pruebas A\/B<\/a>le permite mostrar dos o m\u00e1s versiones de su sitio web a los visitantes para averiguar qu\u00e9 variaci\u00f3n ofrece los mejores resultados.<\/p>\n<p>Un ejemplo es crear dos versiones de un bot\u00f3n de llamada a la acci\u00f3n. Una versi\u00f3n puede tener un bot\u00f3n verde mientras que la otra es roja. Cada versi\u00f3n se muestra el 50% del tiempo durante un intervalo determinado, y se realiza un seguimiento del n\u00famero de veces que se hace clic en el bot\u00f3n.<\/p>\n<p>Con el tiempo, sabr\u00e1 qu\u00e9 bot\u00f3n recibi\u00f3 m\u00e1s clics, lo que lo convertir\u00e1 en la mejor opci\u00f3n para su sitio web. Si el bot\u00f3n verde fue el que m\u00e1s clics recibi\u00f3, puede detenerse ah\u00ed y cambiar permanentemente el color a verde. O, alternativamente, podr\u00eda crear otra prueba de divisi\u00f3n comparando el verde y el amarillo para optimizar a\u00fan m\u00e1s su bot\u00f3n.<\/p>\n<p>Aunque depende de la herramienta de pruebas divididas que elija, puede utilizar este tipo de prueba para optimizar casi todos los aspectos de su sitio web, incluido el texto del sitio web, el dise\u00f1o de la p\u00e1gina, la combinaci\u00f3n de colores y el dise\u00f1o general del sitio. No hay l\u00edmite a lo que puede probar en su b\u00fasqueda de las tasas de conversi\u00f3n m\u00e1s altas. Incluso puede experimentar con diferentes opciones de precios en sus p\u00e1ginas de inscripci\u00f3n para ver qu\u00e9 funciona mejor con su p\u00fablico y su sitio de afiliaci\u00f3n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Bother_Split_Testing_Your_Membership_Site\"><\/span>\u00bfPor qu\u00e9 molestarse en realizar pruebas divididas en su sitio de afiliaci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Una r\u00e1pida b\u00fasqueda en Google revela algunas de las mejores pr\u00e1cticas de optimizaci\u00f3n de la tasa de conversi\u00f3n, incluidos los colores o los textos de los botones que ofrecen las tasas de conversi\u00f3n m\u00e1s altas. Sin embargo, como cada sitio web y su p\u00fablico son diferentes, a veces los mejores consejos o la sabidur\u00eda convencional no siempre funcionan.<\/p>\n<p>Es por eso que siempre es una buena idea realizar sus propios experimentos para optimizar su sitio web de membres\u00eda y recopilar sus propios datos. Afortunadamente, con las herramientas que estamos a punto de cubrir en esta gu\u00eda para optimizar su sitio de membres\u00eda, las pruebas A \/ B nunca han sido m\u00e1s f\u00e1ciles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_Membership_Website_AB_Testing_Tools\"><\/span>Herramientas de pruebas A\/B para sitios web de socios en WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As\u00ed que ahora que sabes lo que son las pruebas divididas y por qu\u00e9 deber\u00edas hacerlas, veamos algunas de las mejores herramientas gratuitas y de pago para los usuarios de WordPress que quieren optimizar su sitio web y su contenido para obtener mejores tasas de conversi\u00f3n de objetivos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics_Content_Experiments\"><\/span>Experimentos de contenido de Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17007\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png\" alt=\"Google Split Testing\" width=\"1972\" height=\"1394\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google.png 1972w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1024x724.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1536x1086.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-840x594.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-968x684.png 968w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1457x1030.png 1457w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Google-1080x763.png 1080w\" sizes=\"(max-width: 1972px) 100vw, 1972px\" \/><\/p>\n<p>Google ofrece algunos\u00a0<a href=\"https:\/\/memberpress.com\/es\/how-to-use-google-analytics-to-optimize-your-membership-site\/\">potentes herramientas gratuitas<\/a> para ayudarle a mejorar su sitio web, incluida la funci\u00f3n Experimentos de contenido de Google Analytics. Aunque tal vez no sea tan intuitiva ni de uso inmediato como algunas de las opciones de pago de esta gu\u00eda, este servicio te permite realizar m\u00faltiples pruebas de divisi\u00f3n en tu sitio web.<\/p>\n<p>Sin embargo, como esta herramienta funciona en todo tipo de sitios web, tambi\u00e9n carece de algunas de las caracter\u00edsticas de WordPress de otras herramientas creadas espec\u00edficamente para el principal sistema de gesti\u00f3n de contenidos y creador de sitios web del mundo. Existen algunas\u00a0<a href=\"https:\/\/wordpress.org\/plugins\/simple-google-content-experiments\/\">plugins gratuitos<\/a> para ayudarle a integrar Google Analytics Content Experiments en su sitio web de WordPress.<\/p>\n<p>Si no dispone de presupuesto para gastar en una herramienta de pruebas A\/B para WordPress espec\u00edfica y no le importa arremangarse y aprender un nuevo sistema, Google Analytics Content Experiments podr\u00eda ser la mejor opci\u00f3n.<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/1745147?hl=en&ref_topic=1745207&visit_id=636752162378914516-1036815729&rd=1\" target=\"_blank\" rel=\"noopener\">M\u00e1s informaci\u00f3n sobre Google Analytics Content Experiments<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nelio_AB_Testing\"><\/span>Pruebas Nelio AB<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17008\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg\" alt=\"Nelio Split Testing \" width=\"2040\" height=\"1233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio.jpg 2040w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-300x181.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1024x619.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-768x464.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1536x928.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1132x684.jpg 1132w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1704x1030.jpg 1704w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-700x423.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Nelio-1080x653.jpg 1080w\" sizes=\"(max-width: 2040px) 100vw, 2040px\" \/><\/p>\n<p>Aunque se trata de una herramienta de pruebas de divisi\u00f3n de WordPress de pago, hay una prueba gratuita que puede utilizar para ver si este plugin puede ayudarle a optimizar su sitio de membres\u00eda.<\/p>\n<p>Si se decide por <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" title=\"Enlace de afiliaci\u00f3n de Nelio\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Nelio<\/a> AB Testing, usted ser\u00e1 capaz de configurar m\u00faltiples experimentos de pruebas de divisi\u00f3n desde dentro de su panel de WordPress sin tener que aprender otro sistema o interfaz con el fin de empezar a mejorar las tasas de conversi\u00f3n de su sitio de membres\u00eda.<\/p>\n<p>Una de las principales razones para considerar Nelio AB Testing es su capacidad para probar casi todo en su sitio web WordPress. Se puede probar el contenido de entradas y p\u00e1ginas, incluyendo t\u00edtulos, im\u00e1genes destacadas, extractos y m\u00e1s. Tambi\u00e9n puede probar el rendimiento de sus widgets y men\u00fas para averiguar qu\u00e9 variaciones ofrecen los mejores resultados. Si est\u00e1 pensando en cambiar su tema de WordPress o personalizar la apariencia de su elecci\u00f3n actual, este plugin de pruebas divididas de WordPress puede ayudarle a tomar la decisi\u00f3n correcta bas\u00e1ndose en c\u00f3mo responden los visitantes.<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s informaci\u00f3n sobre Nelio AB Testing<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thrive_Optimize\"><\/span>Optimizar Thrive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17009\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png\" alt=\"Thrive Optimizar Plugin\" width=\"1920\" height=\"1186\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize.png 1920w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-300x185.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1024x633.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-768x474.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1536x949.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-275x170.png 275w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-840x519.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1107x684.png 1107w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1667x1030.png 1667w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-700x432.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-156x96.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Thrive-Optimize-1080x667.png 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Thrive Optimize es un plugin premium de WordPress disponible por s\u00ed solo o como parte del paquete de membres\u00eda de Thrive Themes, as\u00ed que si tambi\u00e9n est\u00e1s en el mercado de un nuevo tema para tu sitio de membres\u00eda, este es un buen valor.<\/p>\n<p>Dise\u00f1ado para mantener las cosas lo m\u00e1s simple posible, Thrive Optimize es una buena opci\u00f3n para cualquiera que le guste el sonido de las pruebas divididas, pero no est\u00e1 seguro de tener el tiempo o la capacidad para sacar el m\u00e1ximo provecho de ella. En lugar de ofrecerte un mont\u00f3n de formas de probar, Thrive Optimize simplemente te permite crear una variaci\u00f3n de una de tus p\u00e1ginas, que luego modificas utilizando la interfaz visual, antes de elegir un objetivo de conversi\u00f3n y comenzar la prueba.<\/p>\n<p>Los objetivos para los que puede optimizar su sitio tambi\u00e9n son ligeramente limitados, al menos en comparaci\u00f3n con las herramientas con m\u00e1s funciones de esta categor\u00eda. Pero de nuevo, esto ayuda a mantener las cosas simples, haciendo las pruebas divididas m\u00e1s accesibles. Aunque la creaci\u00f3n de pruebas es muy sencilla con Thrive Optimize, hay un potente c\u00f3digo que se ejecuta en segundo plano. Por ejemplo, este plugin tiene la capacidad de declarar autom\u00e1ticamente un ganador y dejar de mostrar la variaci\u00f3n de p\u00e1gina de bajo rendimiento tan pronto como se recogen suficientes datos.<\/p>\n<p>Si est\u00e1 buscando una herramienta de pruebas de divisi\u00f3n f\u00e1cil de usar con un enfoque de \"configurar y olvidar\" para ejecutar experimentos, considere Thrive Optimize.<\/p>\n<p><a href=\"https:\/\/thrivethemes.com\/optimize\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s informaci\u00f3n sobre Thrive Optimize<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Divi_Leads\"><\/span>Divi Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17010\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png\" alt=\"Gr\u00e1fico Divi Leads\" width=\"1500\" height=\"1058\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph.png 1500w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-768x542.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1460x1030.png 1460w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-700x494.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-Divi-Leads-Graph-1080x762.png 1080w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"temas elegantes o divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Divi<\/a> es un tema de WordPress muy popular de Elegant Themes. Dise\u00f1ado para crear casi cualquier tipo de sitio web, incluyendo sitios de membres\u00eda, Divi es bien vale la pena considerar si usted est\u00e1 comenzando un nuevo sitio web o pensando en cambiar temas.<\/p>\n<p>Y si decides que Divi es el mejor tema para tu sitio de membres\u00eda, adem\u00e1s de todos los dise\u00f1os de sitios web predise\u00f1ados y su constructor de p\u00e1ginas de arrastrar y soltar, tambi\u00e9n obtienes acceso a una poderosa herramienta de pruebas divididas.<\/p>\n<p>A diferencia de Thrive Optimize, Divi Leads te da m\u00e1s control sobre lo que puedes probar en tu sitio web. La contrapartida es que esta libertad adicional hace que sea un poco m\u00e1s complicado empezar. Como se puede probar casi cualquier cosa y ejecutar m\u00faltiples experimentos en su sitio a la vez, que sin duda deber\u00eda ser capaz de encontrar una manera de mejorar sus tasas de conversi\u00f3n del sitio de membres\u00eda con esta herramienta, siempre y cuando usted est\u00e1 dispuesto a poner en un poco de trabajo para llegar a enfrentarse con \u00e9l.<\/p>\n<p><a href=\"https:\/\/www.elegantthemes.com\/gallery\/divi\/divi-leads\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s informaci\u00f3n sobre Divi Leads<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gracias a estas herramientas gratuitas y de pago, optimizar su sitio de afiliaci\u00f3n con pruebas divididas nunca ha sido tan f\u00e1cil.<\/p>\n<p>Algunas herramientas, como Thrive Optimize, hacen que aumentar las tasas de registro de tu sitio de afiliaci\u00f3n sea m\u00e1s sencillo. Pero independientemente de cu\u00e1nto tiempo o dinero quieras invertir en la optimizaci\u00f3n de tu sitio web, seguro que hay una herramienta que te ayudar\u00e1 a empezar a utilizar las pruebas divididas para averiguar qu\u00e9 texto de bot\u00f3n, dise\u00f1o de p\u00e1gina, colores o incluso tema de WordPress resuena mejor con tu audiencia.<\/p>\n<p>En lugar de confiar en conjeturas o en consejos anticuados o irrelevantes, \u00bfpor qu\u00e9 no averiguar exactamente qu\u00e9 funciona con su sitio web y su p\u00fablico mediante pruebas divididas?<\/p>\n<p><em>\u00bfQu\u00e9 herramienta utilizar\u00e1 para optimizar su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren\u2019t enticing enough. No matter how effective your website is at [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[318,202,128],"class_list":{"0":"post-17005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-conversion-rates","9":"tag-optimization","10":"tag-price-testing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"optimize,goal conversions,tools,,conversion rates,optimization,price testing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Optimize Your Membership Site with Split Testing\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-10-18T12:00:47+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-10-17T22:01:38+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Optimize Your Membership Site with Split Testing\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#blogposting\",\"name\":\"How to Optimize Your Membership Site with Split Testing\",\"headline\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Split-Testing-Tools-FT.jpg\",\"width\":1100,\"height\":788,\"caption\":\"Split Testing Tools FT\"},\"datePublished\":\"2018-10-18T06:00:47-04:00\",\"dateModified\":\"2018-10-17T16:01:38-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#webpage\"},\"articleSection\":\"How To, conversion rates, optimization, price testing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"position\":2,\"name\":\"How To\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/how-to-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#listItem\",\"name\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#listItem\",\"position\":3,\"name\":\"How to Optimize Your Membership Site with Split Testing for More Sign-Ups\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/\",\"name\":\"Joe Fylan\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1780587354\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/\",\"name\":\"How to Optimize Your Membership Site with Split Testing\",\"description\":\"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/jfylan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/Split-Testing-Tools-FT.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#mainImage\",\"width\":1100,\"height\":788,\"caption\":\"Split Testing Tools FT\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/optimize-split-testing\\\/#mainImage\"},\"datePublished\":\"2018-10-18T06:00:47-04:00\",\"dateModified\":\"2018-10-17T16:01:38-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Optimize Your Membership Site with Split Testing<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo optimizar su sitio de afiliaci\u00f3n con pruebas divididas","description":"Descubra c\u00f3mo optimizar su sitio de afiliaci\u00f3n con pruebas divididas para aumentar las inscripciones y otras tasas de conversi\u00f3n de objetivos.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/","robots":"max-image-preview:large","keywords":"optimize,goal conversions,tools,,conversion rates,optimization,price testing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#blogposting","name":"How to Optimize Your Membership Site with Split Testing","headline":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","width":1100,"height":788,"caption":"Split Testing Tools FT"},"datePublished":"2018-10-18T06:00:47-04:00","dateModified":"2018-10-17T16:01:38-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#webpage"},"articleSection":"How To, conversion rates, optimization, price testing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/#listItem","name":"How To"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/#listItem","position":2,"name":"How To","item":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#listItem","name":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#listItem","position":3,"name":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/#listItem","name":"How To"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/","name":"Joe Fylan","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/8efbb5b67aecb906b5f72f49bd070141.jpg?ver=1780587354"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/","name":"How to Optimize Your Membership Site with Split Testing","description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/jfylan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#mainImage","width":1100,"height":788,"caption":"Split Testing Tools FT"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/#mainImage"},"datePublished":"2018-10-18T06:00:47-04:00","dateModified":"2018-10-17T16:01:38-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Optimize Your Membership Site with Split Testing","og:description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","og:url":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg","og:image:width":1100,"og:image:height":788,"article:published_time":"2018-10-18T12:00:47+00:00","article:modified_time":"2018-10-17T22:01:38+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Optimize Your Membership Site with Split Testing","twitter:description":"Find out how to optimize your membership site with split testing to increase sign-ups and other goal conversion rates.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/10\/Split-Testing-Tools-FT.jpg"},"aioseo_meta_data":{"post_id":"17005","title":"C\u00f3mo optimizar su sitio de afiliaci\u00f3n con pruebas divididas","description":"Descubra c\u00f3mo optimizar su sitio de afiliaci\u00f3n con pruebas divididas para aumentar las inscripciones y otras tasas de conversi\u00f3n de objetivos.","keywords":[{"label":"optimize","value":"optimize"},{"label":"goal conversions","value":"goal conversions"},{"label":"tools,","value":"tools,"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:24:50","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:29","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Your Membership Site with Split Testing for More Sign-Ups\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"How To","link":"https:\/\/memberpress.com\/es\/blog\/category\/how-to-2\/"},{"label":"How to Optimize Your Membership Site with Split Testing for More Sign-Ups","link":"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17005"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17011"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}