{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Anuncios en Facebook<\/a> puede ser una forma excelente de llegar a los aficionados y atraer a nuevos clientes con un presupuesto limitado. Sin embargo, no basta con dise\u00f1ar un anuncio impactante. Incluso una campa\u00f1a bien escrita <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">puede fallar<\/a> si no te diriges a las personas adecuadas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d789883c29\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d789883c29\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >La importancia de segmentar tus anuncios en Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >Paso 1 Defina su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >Paso 2 Crear un anuncio en Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >Paso 3 Personalizar el p\u00fablico de su anuncio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >Paso 4 Crear un p\u00fablico personalizado o similar (opcional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >Paso 5 Publique su anuncio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>To avoid that problem, you\u2019ll need to learn how to identify your ideal market. Facebook ads enable you to speak to very specific groups, such as people who have visited your website, or anyone who has purchased a product from you in the past. You can even track your campaigns to see how well they\u2019re doing, and use that information to better target your next ad.<\/p>\n<p>In this post, we\u2019ll go in-depth about how to define and customize your target audience on Facebook. Let\u2019s get to work!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>La importancia de segmentar tus anuncios en Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook sirve a un amplio sector demogr\u00e1fico, con <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">m\u00e1s de la mitad<\/a> de estadounidenses que utilizan la plataforma varias veces al d\u00eda. Esto significa que la orientaci\u00f3n de los anuncios es <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extremadamente importante<\/a> si quiere llamar la atenci\u00f3n de las personas adecuadas. La segmentaci\u00f3n es una forma de mostrar sus anuncios \u00fanicamente a personas que cumplen criterios espec\u00edficos de su elecci\u00f3n, como comportamientos o datos demogr\u00e1ficos concretos.<\/p>\n<p>Quiz\u00e1 se pregunte por qu\u00e9 es mejor mostrar anuncios basados en esas caracter\u00edsticas, en lugar de lanzar una red amplia. La respuesta es que los anuncios orientados est\u00e1n cerca de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">el doble de eficaz<\/a> as non-targeted ads, because there\u2019s a much higher chance that the people who see them will be interested enough to take the next step. Therefore, you can make the most of a limited budget by only displaying ads to individuals you know may be interested in your offerings.<\/p>\n<p>This technique also enables you to create more effective advertisements. If you want to write an ad that speaks specifically to potential customers, you can avoid showing it to people who have interacted with your site or Facebook page before, to ensure that you\u2019re reaching a new crowd. On the other hand, you can write an ad that assumes familiarity with your business, for those who have already \u2018liked\u2019 your Facebook page.<\/p>\n<p>Afortunadamente, Facebook tiene muchas <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">opciones potentes<\/a> for targeting your ads. Let\u2019s talk about how to take advantage of those built-in tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we\u2019ve mentioned, it\u2019s surprisingly easy to create a customized audience for your Facebook ads. Over the following five steps, we\u2019ll show you how to get started with the platform\u2019s audience customizer tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Paso 1: Defina su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you can tell Facebook about your audience, you\u2019ll need to know who that audience includes. In other words, you\u2019ll need to\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">defina su p\u00fablico objetivo<\/a>. Una forma es examinar su base actual de lectores o clientes. Para ayudarle a hacerlo,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Informaci\u00f3n sobre la p\u00e1gina de Facebook<\/a> puede ofrecerte una idea de qu\u00e9 tipo de usuarios interact\u00faan m\u00e1s con tu p\u00e1gina.<\/p>\n<p>Para acceder a esta herramienta desde tu p\u00e1gina de Facebook, haz clic en el icono <em>Perspectivas<\/em> tab. This will show you an overview of your page\u2019s metrics:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"M\u00e9tricas de la p\u00e1gina de Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>A continuaci\u00f3n, haga clic en <em>Personas<\/em> en la barra lateral izquierda para ver un desglose de los seguidores de tu p\u00e1gina por grupos demogr\u00e1ficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Datos demogr\u00e1ficos de la audiencia en Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Puede hacer clic en cada una de las cuatro pesta\u00f1as para ver un desglose demogr\u00e1fico diferente. Esta informaci\u00f3n le mostrar\u00e1 las caracter\u00edsticas de su base de usuarios, como el sexo m\u00e1s com\u00fan, el rango de edad, la ubicaci\u00f3n, etc.<\/p>\n<p>If you\u2019re just starting out, and don\u2019t have much data to work with yet, you may want to instead begin by brainstorming who you would like to be in your ideal audience. For example, if you run <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\">un sitio de socios<\/a> sobre consejos para la crianza de los hijos, quiz\u00e1 le convenga dirigirse a hombres y mujeres de entre 25 y 45 a\u00f1os.<\/p>\n<p>Si a\u00fan no tiene una idea clara de qui\u00e9n podr\u00eda estar interesado en sus productos o servicios, puede <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">realizar estudios de audiencia<\/a> para ponerte manos a la obra. Tambi\u00e9n puede ayudarle a crear una\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">p\u00fablico objetivo persona<\/a>. Esto puede darte una base con la que empezar cuando crees tu primer anuncio. A continuaci\u00f3n, puede utilizar Page Insights para ver qui\u00e9n interact\u00faa realmente con ese anuncio. A partir de ah\u00ed, puedes reducir y definir tu p\u00fablico objetivo con el tiempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>Paso 2: Crear un anuncio en Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To access Facebook\u2019s audience customizer, you\u2019ll first have to <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">crear un anuncio<\/a>. Para ello, seleccione <em>Promueva<\/em> en su p\u00e1gina de resumen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Crear un anuncio en Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>A continuaci\u00f3n, puede configurar su anuncio como desee y seleccionar <em>Promueva<\/em> otra vez:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personalizar un anuncio de Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>A continuaci\u00f3n, puede definir el p\u00fablico al que se dirigir\u00e1 este anuncio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>Paso 3: Personalice el p\u00fablico de su anuncio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point, you\u2019ll want to scroll down to <em>Audiencia<\/em> en la barra lateral de su anuncio, y elija <em>Crear nueva audiencia<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Dirigirse a un p\u00fablico espec\u00edfico en Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>A continuaci\u00f3n, puede definir su grupo demogr\u00e1fico objetivo, seleccionando g\u00e9neros y rangos de edad espec\u00edficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"Establecer la edad y el sexo de tu p\u00fablico de Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>Facebook tambi\u00e9n te permite orientar los anuncios por ubicaci\u00f3n, con opciones tan espec\u00edficas como los c\u00f3digos postales y tan amplias como todo el mundo. Puedes elegir una \u00fanica ubicaci\u00f3n en la que centrarte o varias opciones:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"Establecer la ubicaci\u00f3n de tu audiencia en Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Scrolling down, you can also describe your target audience based on their interests, such as people who have \u2018liked\u2019 a certain topic or page:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personaliza tu audiencia de Facebook en funci\u00f3n de tus intereses.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Make sure to save your changes when you\u2019re done, and your target audience is set up! In the next step, we\u2019ll go over how to create a different type of audience for your ad.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>Paso 4: Crear un p\u00fablico personalizado o similar (opcional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aunque el proceso anterior es suficiente para muchos anuncios, puede ser a\u00fan m\u00e1s espec\u00edfico con su p\u00fablico objetivo. Para ello, utilice <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">Audiencia personalizada<\/a> tool, you can target individuals based on their behaviors. For instance, you could display a specific ad to anyone who visits your website or \u2018likes\u2019 your page. You can even exclude behaviors you <em>no<\/em> a los que quiere dirigirse.<\/p>\n<p>Para encontrar esta opci\u00f3n, abre el Administrador de anuncios de Facebook y visita <em>Audiencias<\/em> en el men\u00fa superior. A continuaci\u00f3n, seleccione <em>Audiencia personalizada<\/em> bajo el <em>Crear audiencia<\/em> menu. You\u2019ll be offered a number of options:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Crear un p\u00fablico personalizado en Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Si su p\u00fablico personalizado es muy espec\u00edfico, es posible que tambi\u00e9n desee crear un <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">Audiencia similar<\/a>. This is an audience that\u2019s demographically similar to the people who already engage with your business.\u00a0You can create a Lookalike Audience using your current Facebook page fans, or a saved Custom Audience:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Crear una audiencia similar.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Para ello, basta con elegir <em>Audiencia similar<\/em> del <em>Crear audiencia<\/em> en el gestor de anuncios. A continuaci\u00f3n, puede elegir una fuente y definir su p\u00fablico. Esto te da a\u00fan m\u00e1s opciones para orientar tus anuncios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>Paso 5: Publique su anuncio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando hayas terminado de personalizar tu p\u00fablico, estar\u00e1s listo para publicar tu anuncio en Facebook. S\u00f3lo tienes que hacer clic en el bot\u00f3n <em>Promueva<\/em> situado en la esquina inferior derecha de su anuncio, y \u00e9ste se enviar\u00e1 autom\u00e1ticamente para su revisi\u00f3n.<\/p>\n<p>After your ad runs, you can track who actually viewed and interacted with it using the\u00a0Facebook Audience Insights\u00a0tool. The next time you run an ad, therefore, you can adjust your targeting as needed based on the results you\u2019ve seen so far.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dirigir cuidadosamente tus anuncios de Facebook es una forma excelente de aumentar sus niveles de participaci\u00f3n. Al limitar la audiencia de cada anuncio a las personas con m\u00e1s probabilidades de estar interesadas, puedes ver\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">el doble de resultados<\/a>\u00a0(o m\u00e1s).<\/p>\n<p>As we\u2019ve shown, you can easily create a targeted Facebook audience by following five simple steps:<\/p>\n<ol>\n<li>Defina su p\u00fablico objetivo.<\/li>\n<li>Crea un anuncio.<\/li>\n<li>Elija su p\u00fablico objetivo en el Personalizador de p\u00fablico.<\/li>\n<li>Si lo desea, puede crear un p\u00fablico personalizado o un p\u00fablico similar.<\/li>\n<li>Ponga su anuncio.<\/li>\n<\/ol>\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo personalizar tus anuncios de Facebook? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":["post-17112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta property=\"og:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"988\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-11-21T13:00:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-10-31T17:05:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Customize Your Facebook Ad Audience\" \/>\n\t\t<meta name=\"twitter:description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. Let&#039;s explore how to define and customize your Facebook target audience!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#blogposting\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"headline\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\"},\"articleSection\":\"Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"position\":3,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#listItem\",\"position\":4,\"name\":\"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/\",\"name\":\"How to Customize Your Facebook Ad Audience\",\"description\":\"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Facebook-ads@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\",\"width\":1480,\"height\":988,\"caption\":\"Advertise on facebook\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\\\/#mainImage\"},\"datePublished\":\"2018-11-21T06:00:04-05:00\",\"dateModified\":\"2022-10-31T11:05:23-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Customize Your Facebook Ad Audience<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo personalizar el p\u00fablico de tus anuncios en Facebook","description":"Para sacar el m\u00e1ximo partido a tus anuncios de Facebook, tendr\u00e1s que segmentarlos cuidadosamente. Veamos c\u00f3mo definir y personalizar tu p\u00fablico objetivo en Facebook.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#blogposting","name":"How to Customize Your Facebook Ad Audience","headline":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","width":1480,"height":988,"caption":"Advertise on facebook"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage"},"articleSection":"Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","position":3,"name":"Social Media","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#listItem","position":4,"name":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","name":"How to Customize Your Facebook Ad Audience","description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage","width":1480,"height":988,"caption":"Advertise on facebook"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#mainImage"},"datePublished":"2018-11-21T06:00:04-05:00","dateModified":"2022-10-31T11:05:23-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Customize Your Facebook Ad Audience","og:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","og:url":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png","og:image:width":1480,"og:image:height":988,"article:published_time":"2018-11-21T13:00:04+00:00","article:modified_time":"2022-10-31T17:05:23+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Customize Your Facebook Ad Audience","twitter:description":"To get the most out of your Facebook ads, you'll need to target them carefully. Let's explore how to define and customize your Facebook target audience!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Facebook-ads@2x.png"},"aioseo_meta_data":{"post_id":"17112","title":"C\u00f3mo personalizar el p\u00fablico de tus anuncios en Facebook","description":"Para sacar el m\u00e1ximo partido a tus anuncios de Facebook, tendr\u00e1s que segmentarlos cuidadosamente. Veamos c\u00f3mo definir y personalizar tu p\u00fablico objetivo en Facebook.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:17:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:23","updated":"2026-08-20 20:17:27","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Customize Your Facebook Ad Audience (In 5 Easy Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"Social Media","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/social-media\/"},{"label":"How to Customize Your Facebook Ad Audience (In 5 Easy Steps)","link":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","author_avatar_url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1788448892","primary_category_label":"Social Media","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17112"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17162"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}