{"id":17112,"date":"2018-11-21T06:00:04","date_gmt":"2018-11-21T13:00:04","guid":{"rendered":"https:\/\/memberpress.com\/?p=17112"},"modified":"2022-10-31T11:05:23","modified_gmt":"2022-10-31T17:05:23","slug":"how-to-customize-your-facebook-ad-audience-in-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/","title":{"rendered":"C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/es\/facebook-101-part-2-of-2-advertising-on-facebook\/\" target=\"_blank\" rel=\"noopener\">Anuncios en Facebook<\/a> puede ser una forma excelente de llegar a los aficionados y atraer a nuevos clientes con un presupuesto limitado. Sin embargo, no basta con dise\u00f1ar un anuncio impactante. Incluso una campa\u00f1a bien escrita <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-marketing-will-fail\/\" target=\"_blank\" rel=\"noopener\">puede fallar<\/a> si no te diriges a las personas adecuadas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d09c4dc1ed7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d09c4dc1ed7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#The_Importance_of_Targeting_Your_Facebook_Ads\" >La importancia de segmentar tus anuncios en Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\" >C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_1_Define_Your_Target_Audience\" >Paso 1 Defina su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_2_Create_an_Ad_in_Facebook\" >Paso 2 Crear un anuncio en Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_3_Customize_Your_Ads_Audience\" >Paso 3 Personalizar el p\u00fablico de su anuncio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\" >Paso 4 Crear un p\u00fablico personalizado o similar (opcional)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Step_5_Place_Your_Ad\" >Paso 5 Publique su anuncio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-customize-your-facebook-ad-audience-in-5-easy-steps\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Para evitar ese problema, tendr\u00e1s que aprender a identificar tu mercado ideal. Los anuncios de Facebook te permiten dirigirte a grupos muy espec\u00edficos, como personas que han visitado tu sitio web o cualquiera que te haya comprado un producto en el pasado. Incluso puedes hacer un seguimiento de tus campa\u00f1as para ver lo bien que est\u00e1n funcionando y utilizar esa informaci\u00f3n para orientar mejor tu pr\u00f3ximo anuncio.<\/p>\n<p>En este post, profundizaremos en c\u00f3mo definir y personalizar tu p\u00fablico objetivo en Facebook. \u00a1Manos a la obra!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Targeting_Your_Facebook_Ads\"><\/span>La importancia de segmentar tus anuncios en Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook sirve a un amplio sector demogr\u00e1fico, con <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/07\/facebook-statistics\" target=\"_blank\" rel=\"noopener\">m\u00e1s de la mitad<\/a> de estadounidenses que utilizan la plataforma varias veces al d\u00eda. Esto significa que la orientaci\u00f3n de los anuncios es <a href=\"https:\/\/blog.hootsuite.com\/ad-targeting-guide-right-audience\/\" target=\"_blank\" rel=\"noopener\">extremadamente importante<\/a> si quiere llamar la atenci\u00f3n de las personas adecuadas. La segmentaci\u00f3n es una forma de mostrar sus anuncios \u00fanicamente a personas que cumplen criterios espec\u00edficos de su elecci\u00f3n, como comportamientos o datos demogr\u00e1ficos concretos.<\/p>\n<p>Quiz\u00e1 se pregunte por qu\u00e9 es mejor mostrar anuncios basados en esas caracter\u00edsticas, en lugar de lanzar una red amplia. La respuesta es que los anuncios orientados est\u00e1n cerca de <a href=\"https:\/\/www.cmo.com\/features\/articles\/2014\/7\/15\/mind_blowing_stats_ad_targeting.html\" target=\"_blank\" rel=\"noopener\">el doble de eficaz<\/a> como los anuncios no dirigidos, porque hay muchas m\u00e1s posibilidades de que las personas que los vean est\u00e9n lo suficientemente interesadas como para dar el siguiente paso. Por lo tanto, puede aprovechar al m\u00e1ximo un presupuesto limitado mostrando anuncios \u00fanicamente a personas que sabe que pueden estar interesadas en sus ofertas.<\/p>\n<p>Esta t\u00e9cnica tambi\u00e9n te permite crear anuncios m\u00e1s eficaces. Si deseas redactar un anuncio dirigido espec\u00edficamente a clientes potenciales, puedes evitar mostrarlo a personas que hayan interactuado anteriormente con tu sitio web o p\u00e1gina de Facebook, para asegurarte de llegar a un p\u00fablico nuevo. Por otro lado, puedes redactar un anuncio que d\u00e9 por sentado que los destinatarios conocen tu negocio, para aquellos que ya han dado \u2018Me gusta' a tu p\u00e1gina de Facebook.<\/p>\n<p>Afortunadamente, Facebook tiene muchas <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/06\/27\/facebook-ad-targeting-options-infographic\" target=\"_blank\" rel=\"noopener\">opciones potentes<\/a> para orientar tus anuncios. Hablemos de c\u00f3mo aprovechar esas herramientas integradas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Customize_Your_Facebook_Ad_Audience_In_5_Easy_Steps\"><\/span>C\u00f3mo personalizar el p\u00fablico de tus anuncios de Facebook (en 5 sencillos pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como ya hemos mencionado, es sorprendentemente f\u00e1cil crear un p\u00fablico personalizado para tus anuncios de Facebook. En los siguientes cinco pasos, te mostraremos c\u00f3mo empezar a utilizar la herramienta de personalizaci\u00f3n de p\u00fablico de la plataforma.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Paso 1: Defina su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Antes de poder informar a Facebook sobre tu audiencia, tendr\u00e1s que saber a qui\u00e9n incluye esa audiencia. En otras palabras, tendr\u00e1s que\u00a0<a href=\"https:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\" target=\"_blank\" rel=\"noopener\">defina su p\u00fablico objetivo<\/a>. Una forma es examinar su base actual de lectores o clientes. Para ayudarle a hacerlo,\u00a0<a href=\"https:\/\/www.facebook.com\/business\/a\/page\/page-insights\" target=\"_blank\" rel=\"noopener\">Informaci\u00f3n sobre la p\u00e1gina de Facebook<\/a> puede ofrecerte una idea de qu\u00e9 tipo de usuarios interact\u00faan m\u00e1s con tu p\u00e1gina.<\/p>\n<p>Para acceder a esta herramienta desde tu p\u00e1gina de Facebook, haz clic en el icono <em>Perspectivas<\/em> pesta\u00f1a. Esto le mostrar\u00e1 una visi\u00f3n general de las m\u00e9tricas de su p\u00e1gina:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17115 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png\" alt=\"M\u00e9tricas de la p\u00e1gina de Facebook.\" width=\"1013\" height=\"492\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM.png 1013w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.22.50-PM-156x76.png 156w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/p>\n<p>A continuaci\u00f3n, haga clic en <em>Personas<\/em> en la barra lateral izquierda para ver un desglose de los seguidores de tu p\u00e1gina por grupos demogr\u00e1ficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17114 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png\" alt=\"Datos demogr\u00e1ficos de la audiencia en Facebook.\" width=\"845\" height=\"533\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM.png 845w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-700x442.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.26.53-PM-156x98.png 156w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n<p>Puede hacer clic en cada una de las cuatro pesta\u00f1as para ver un desglose demogr\u00e1fico diferente. Esta informaci\u00f3n le mostrar\u00e1 las caracter\u00edsticas de su base de usuarios, como el sexo m\u00e1s com\u00fan, el rango de edad, la ubicaci\u00f3n, etc.<\/p>\n<p>Si acaba de empezar y a\u00fan no tiene muchos datos con los que trabajar, puede que le interese empezar por hacer una lluvia de ideas sobre qui\u00e9n le gustar\u00eda que fuera su p\u00fablico ideal. Por ejemplo, si dirige <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noopener\">un sitio de socios<\/a> sobre consejos para la crianza de los hijos, quiz\u00e1 le convenga dirigirse a hombres y mujeres de entre 25 y 45 a\u00f1os.<\/p>\n<p>Si a\u00fan no tiene una idea clara de qui\u00e9n podr\u00eda estar interesado en sus productos o servicios, puede <a href=\"https:\/\/marketingland.com\/research-audience-90118\" target=\"_blank\" rel=\"noopener\">realizar estudios de audiencia<\/a> para ponerte manos a la obra. Tambi\u00e9n puede ayudarle a crear una\u00a0<a href=\"https:\/\/blog.bufferapp.com\/marketing-personas-beginners-guide\" target=\"_blank\" rel=\"noopener\">p\u00fablico objetivo persona<\/a>. Esto puede darte una base con la que empezar cuando crees tu primer anuncio. A continuaci\u00f3n, puede utilizar Page Insights para ver qui\u00e9n interact\u00faa realmente con ese anuncio. A partir de ah\u00ed, puedes reducir y definir tu p\u00fablico objetivo con el tiempo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Ad_in_Facebook\"><\/span>Paso 2: Crear un anuncio en Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para acceder al personalizador de p\u00fablico de Facebook, primero tendr\u00e1s que <a href=\"https:\/\/www.facebook.com\/adsmanager\/creation\" target=\"_blank\" rel=\"noopener\">crear un anuncio<\/a>. Para ello, seleccione <em>Promueva<\/em> en su p\u00e1gina de resumen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17117 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png\" alt=\"Crear un anuncio en Facebook.\" width=\"379\" height=\"105\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM.png 379w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-300x83.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.41.19-PM-156x43.png 156w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>A continuaci\u00f3n, puede configurar su anuncio como desee y seleccionar <em>Promueva<\/em> otra vez:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17118 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png\" alt=\"Personalizar un anuncio de Facebook.\" width=\"954\" height=\"536\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM.png 954w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.42.03-PM-156x88.png 156w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/p>\n<p>A continuaci\u00f3n, puede definir el p\u00fablico al que se dirigir\u00e1 este anuncio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Customize_Your_Ads_Audience\"><\/span>Paso 3: Personalice el p\u00fablico de su anuncio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>En este punto, despl\u00e1cese hacia abajo hasta <em>Audiencia<\/em> en la barra lateral de su anuncio, y elija <em>Crear nueva audiencia<\/em>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17120 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png\" alt=\"Dirigirse a un p\u00fablico espec\u00edfico en Facebook.\" width=\"400\" height=\"333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-300x250.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-204x170.png 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-2.47.58-PM-156x130.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>A continuaci\u00f3n, puede definir su grupo demogr\u00e1fico objetivo, seleccionando g\u00e9neros y rangos de edad espec\u00edficos:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17121 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png\" alt=\"Establecer la edad y el sexo de tu p\u00fablico de Facebook.\" width=\"249\" height=\"170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.21-PM-156x107.png 156w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/p>\n<p>Facebook tambi\u00e9n te permite orientar los anuncios por ubicaci\u00f3n, con opciones tan espec\u00edficas como los c\u00f3digos postales y tan amplias como todo el mundo. Puedes elegir una \u00fanica ubicaci\u00f3n en la que centrarte o varias opciones:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17122 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png\" alt=\"Establecer la ubicaci\u00f3n de tu audiencia en Facebook.\" width=\"581\" height=\"510\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM.png 581w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-194x170.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.00.01-PM-156x137.png 156w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<p>Al desplazarte hacia abajo, tambi\u00e9n puedes describir tu p\u00fablico objetivo en funci\u00f3n de sus intereses, como las personas a las que les ha gustado un tema o una p\u00e1gina determinados:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17124 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png\" alt=\"Personaliza tu audiencia de Facebook en funci\u00f3n de tus intereses.\" width=\"580\" height=\"263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM.png 580w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-375x170.png 375w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.18.15-PM-156x71.png 156w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>Aseg\u00farese de guardar los cambios cuando haya terminado, \u00a1y su p\u00fablico objetivo estar\u00e1 configurado! En el siguiente paso, veremos c\u00f3mo crear un tipo diferente de p\u00fablico para tu anuncio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_a_Custom_or_Lookalike_Audience_Optional\"><\/span>Paso 4: Crear un p\u00fablico personalizado o similar (opcional)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aunque el proceso anterior es suficiente para muchos anuncios, puede ser a\u00fan m\u00e1s espec\u00edfico con su p\u00fablico objetivo. Para ello, utilice <a href=\"https:\/\/www.facebook.com\/business\/a\/custom-audiences\" target=\"_blank\" rel=\"noopener\">Audiencia personalizada<\/a> herramienta, puede dirigirse a personas en funci\u00f3n de sus comportamientos. Por ejemplo, puede mostrar un anuncio espec\u00edfico a cualquier persona que visite su sitio web o que haya dado \u2018Me gusta' a su p\u00e1gina. Incluso puede excluir comportamientos que <em>no<\/em> a los que quiere dirigirse.<\/p>\n<p>Para encontrar esta opci\u00f3n, abre el Administrador de anuncios de Facebook y visita <em>Audiencias<\/em> en el men\u00fa superior. A continuaci\u00f3n, seleccione <em>Audiencia personalizada<\/em> bajo el <em>Crear audiencia<\/em> men\u00fa. Se le ofrecer\u00e1n varias opciones:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-17151 aligncenter\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png\" alt=\"Crear un p\u00fablico personalizado en Facebook.\" width=\"609\" height=\"655\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-279x300.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-158x170.png 158w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-571x614.png 571w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-482x518.png 482w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/create-custom-audience-145x156.png 145w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Si su p\u00fablico personalizado es muy espec\u00edfico, es posible que tambi\u00e9n desee crear un <a href=\"https:\/\/www.facebook.com\/business\/a\/lookalike-audiences\" target=\"_blank\" rel=\"noopener\">Audiencia similar<\/a>. Se trata de un p\u00fablico demogr\u00e1ficamente similar a las personas que ya interact\u00faan con tu empresa. Puedes crear un p\u00fablico similar utilizando los fans actuales de tu p\u00e1gina de Facebook o un p\u00fablico personalizado guardado:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17128 size-full\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png\" alt=\"Crear una audiencia similar.\" width=\"745\" height=\"490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM.png 745w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-258x170.png 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-07-at-3.34.23-PM-156x103.png 156w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p>Para ello, basta con elegir <em>Audiencia similar<\/em> del <em>Crear audiencia<\/em> en el gestor de anuncios. A continuaci\u00f3n, puede elegir una fuente y definir su p\u00fablico. Esto te da a\u00fan m\u00e1s opciones para orientar tus anuncios.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Place_Your_Ad\"><\/span>Paso 5: Publique su anuncio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cuando hayas terminado de personalizar tu p\u00fablico, estar\u00e1s listo para publicar tu anuncio en Facebook. S\u00f3lo tienes que hacer clic en el bot\u00f3n <em>Promueva<\/em> situado en la esquina inferior derecha de su anuncio, y \u00e9ste se enviar\u00e1 autom\u00e1ticamente para su revisi\u00f3n.<\/p>\n<p>Despu\u00e9s de que se ejecute el anuncio, puedes hacer un seguimiento de qui\u00e9n lo ha visto e interactuado con \u00e9l mediante la herramienta de informaci\u00f3n sobre el p\u00fablico de Facebook. As\u00ed, la pr\u00f3xima vez que publiques un anuncio, podr\u00e1s ajustar la segmentaci\u00f3n en funci\u00f3n de los resultados obtenidos hasta el momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dirigir cuidadosamente tus anuncios de Facebook es una forma excelente de aumentar sus niveles de participaci\u00f3n. Al limitar la audiencia de cada anuncio a las personas con m\u00e1s probabilidades de estar interesadas, puedes ver\u00a0<a href=\"https:\/\/www.networkadvertising.org\/pdfs\/NAI_Beales_Release.pdf\" target=\"_blank\" rel=\"noopener\">el doble de resultados<\/a>\u00a0(o m\u00e1s).<\/p>\n<p>Como hemos demostrado, puedes crear f\u00e1cilmente un p\u00fablico objetivo en Facebook siguiendo cinco sencillos pasos:<\/p>\n<ol>\n<li>Defina su p\u00fablico objetivo.<\/li>\n<li>Crea un anuncio.<\/li>\n<li>Elija su p\u00fablico objetivo en el Personalizador de p\u00fablico.<\/li>\n<li>Si lo desea, puede crear un p\u00fablico personalizado o un p\u00fablico similar.<\/li>\n<li>Ponga su anuncio.<\/li>\n<\/ol>\n<p>\u00bfTienes alguna pregunta sobre c\u00f3mo personalizar tus anuncios de Facebook? H\u00e1znoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it\u2019s not enough to simply design a strong advertisement. Even a well-written campaign may fail if you don\u2019t target the right people. To avoid that problem, you\u2019ll need to learn how to identify your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[],"class_list":{"0":"post-17112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"To get the most out of your Facebook ads, you&#039;ll need to target them carefully. 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