{"id":17138,"date":"2018-11-15T09:40:48","date_gmt":"2018-11-15T16:40:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17138"},"modified":"2022-01-17T15:23:15","modified_gmt":"2022-01-17T22:23:15","slug":"why-coupon-offering-is-great-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-coupon-offering-is-great-for-your-membership-site\/","title":{"rendered":"Por qu\u00e9 debe ofrecer cupones en su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La \u00e9poca m\u00e1s maravillosa del a\u00f1o est\u00e1 a la vuelta de la esquina, lo que significa que las compras alcanzan su punto \u00e1lgido anual. Tambi\u00e9n es el momento perfecto para captar nuevos clientes y recompensar a los m\u00e1s fieles. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad09a876412c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad09a876412c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Take_Stock\" >Haga balance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Types_of_Deals\" >Tipos de acuerdos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-coupon-offering-is-great-for-your-membership-site\/#Discount_Campaign_Ideas\" >Ideas para campa\u00f1as de descuentos<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pero antes de empezar a rebajar los precios a diestro y siniestro, aseg\u00farese de hacer un balance de su sitio de afiliaci\u00f3n en su conjunto. Aseg\u00farese de que su cup\u00f3n, descuento, oferta o trato especial merece la pena para su negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_Stock\"><\/span><b>Haga balance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es crucial que compruebe sus an\u00e1lisis para ver si ofrecer descuentos es saludable para su negocio en este momento. Bajar los precios reduce los m\u00e1rgenes de beneficio y la rentabilidad general. \u00bfMerece la pena arriesgarse? Lo \u00faltimo que quieres es hundir tu propio barco. Los cupones, descuentos y ofertas funcionan mejor y son m\u00e1s rentables para las ventas de algo que no funciona tan bien como tus otros productos. Posiblemente el mejor consejo sea empezar poco a poco y medir los resultados. En \u00faltima instancia, la raz\u00f3n por la que ofrece estas ofertas es atraer a los clientes para que compren -o sigan comprando- sus productos.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Deals\"><\/span><b>Tipos de acuerdos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ha estudiado detenidamente sus informes y est\u00e1 listo para ofrecer un descuento. \u00bfQu\u00e9 tipos debe ofrecer? Existen varios tipos de ofertas y, una vez que las lea a continuaci\u00f3n, se dar\u00e1 cuenta de que las ha visto en todas partes, dentro y fuera de Internet.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Descu\u00e9ntese un tanto por ciento. <\/b>Son muy populares porque puedes ofrecer un peque\u00f1o descuento como recompensa (del 5% al 10%) o un gran porcentaje para captar nuevos clientes potenciales (\u00a1un 30% de descuento en nuevas afiliaciones!). Los porcentajes tambi\u00e9n sirven para deshacerse de existencias, lo que es bueno para productos f\u00edsicos (piense en estanter\u00edas de liquidaci\u00f3n), pero tambi\u00e9n funcionan para webinars y <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cursos electr\u00f3nicos<\/a> que ya no son \"noticias de \u00faltima hora\".<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Quitar un cierto n\u00famero de d\u00f3lares.<\/b> \u00bfVeinticinco d\u00f3lares de descuento en una suscripci\u00f3n? Me parece una buena oferta. Los descuentos de valor en d\u00f3lares tambi\u00e9n pueden utilizarse como cr\u00e9dito: \"\u00a1Aqu\u00ed tienes veinticinco d\u00f3lares para tu abono actualizado!\". Esto atrae a los clientes a comprar, especialmente si incluye una fecha l\u00edmite o exige una compra m\u00ednima para que puedan aplicar el descuento al saldo.<\/li><li><b>\u00a1Gratis para ganar!<\/b> Son una gran recompensa para cualquier tipo de cliente. Si le preocupa perder productos valiosos, piense en ofrecer algo que ya no se venda tanto o no se mueva tan r\u00e1pido. Tambi\u00e9n puedes ofrecer gastos de env\u00edo gratuitos si tienes productos f\u00edsicos. \u00bfNo tiene productos f\u00edsicos? No se preocupe. \u00bfQu\u00e9 tal ofrecer una hora de acceso gratuito a los foros de la comunidad restringido a los miembros?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discount_Campaign_Ideas\"><\/span><b>Ideas para campa\u00f1as de descuentos<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya sabe qu\u00e9 tipos de ofertas puede ofrecer, aqu\u00ed tiene algunas ideas sobre cu\u00e1ndo puede ofrecerlas.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>El tiempo es esencial.<\/b> Ya hemos mencionado que poner una fecha de caducidad a sus ofertas anima a los clientes a aprovecharlas ahora en lugar de esperar. Las fechas de caducidad funcionan muy bien durante las vacaciones, no s\u00f3lo durante las \"vacaciones\". Pruebe a enviar un cup\u00f3n tem\u00e1tico para Halloween: \"\u00a1Aprovecha esta oferta antes de que est\u00e9 muerta y enterrada!\".<\/li><li><b>Celebraci\u00f3n de nuevos productos<\/b> \u00bfEst\u00e1 listo para lanzar un nuevo servicio o producto? Aproveche la atenci\u00f3n de sus clientes y ofr\u00e9zcales un descuento en el nuevo producto. Adem\u00e1s, puede pedir a los clientes existentes que compartan las novedades de su nuevo producto y ofrecerles un cup\u00f3n simplemente por difundir la noticia en sus blogs y redes sociales. Marketing <em>y<\/em> \u00a1ventas!<\/li><li><b>Gracias por compartirlo. <\/b>Hablando de redes sociales, una buena forma de correr la voz es pedir a los clientes actuales que compartan tu negocio con sus seguidores. Pero para que no sientan que est\u00e1n haciendo algo a cambio de nada, ofr\u00e9celes un cup\u00f3n para compartir en las redes sociales: \"\u00a1Comparta este post y reciba cinco d\u00f3lares de descuento en su pr\u00f3ximo curso electr\u00f3nico!\". Para darle a\u00fan m\u00e1s empuje, p\u00eddeles que lo compartan en un plazo determinado para obtener un descuento adicional.<\/li><li><b>Agradecimiento a los suscriptores del bolet\u00edn.<\/b> Del mismo modo, recompensar a los suscriptores del bolet\u00edn de noticias es una forma estupenda no s\u00f3lo de agradecerles su inter\u00e9s continuado por su empresa, sino tambi\u00e9n de recordarles algunos de los servicios que ofrece y que quiz\u00e1 a\u00fan no hayan contratado.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><li><b>Gracias por asistir al seminario web.<\/b> A tus clientes les encanta sentirse apreciados y quieren que sepas que han invertido tiempo y\/o dinero en tu negocio. \u00bfPor qu\u00e9 no ofrecerles un descuento en su suscripci\u00f3n del mes siguiente por asistir a un seminario web organizado por usted? O tal vez ofreci\u00f3 un seminario web gratuito a los nuevos clientes potenciales: ofr\u00e9zcales un incentivo para que se unan a su sitio a un precio con descuento justo despu\u00e9s de que finalice el seminario web.<\/li><li><b>\u00a1Por favor, no te despidas!<\/b> \u00bfAlguna vez ha tenido un cliente que quiere cancelar su suscripci\u00f3n? Claro que s\u00ed. \u00bfHa intentado retenerlos ofreci\u00e9ndoles un gran descuento? <span class=\"Apple-converted-space\">&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas son s\u00f3lo algunas ideas de las ofertas, descuentos, ofertas y cupones que puede ofrecer a clientes potenciales y generar m\u00e1s negocios y membres\u00edas para su sitio. Y como se acerca la \u00e9poca m\u00e1s gloriosa del a\u00f1o (<i>\u00bfVerdad?<\/i>), ahora es una gran oportunidad para probar una campa\u00f1a de descuentos. Las compras navide\u00f1as son el momento perfecto para probar un cup\u00f3n tem\u00e1tico o con fecha de caducidad y, puesto que usted <i>son<\/i> cibern\u00e9tico, \u00a1aseg\u00farate de sacar uno para el Cyber Monday!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que tiene una s\u00f3lida base de conocimientos sobre ofertas y descuentos, querr\u00e1 saber c\u00f3mo configurarlos en MemberPress. \u00a1Buenas noticias! Te lo ponemos muy f\u00e1cil para que ofrezcas c\u00f3digos de cup\u00f3n, como muestra el blogger de MemberPress, Joe Fylan en <a href=\"https:\/\/memberpress.com\/es\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">este art\u00edculo<\/a>. Joe tambi\u00e9n comparte algunas ideas ingeniosas sobre qu\u00e9 tipos de c\u00f3digos utilizar, por qu\u00e9 conviene utilizarlos y cu\u00e1l es el mejor momento para ofrecerlos.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i>\u00bfQu\u00e9 cupones han funcionado mejor en tu sitio? H\u00e1znoslo saber en los comentarios.<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. It&#8217;s also means the perfect time to recruit new customers and reward your most loyal clients. But before you start slashing prices left and right, be sure to take stock of your [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-17138","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"The most wonderful time of the year is just around the corner, and that means shopping is at its high for the year. 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