{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"C\u00f3mo segmentar las listas de correo electr\u00f3nico (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico puede ser una forma excelente de interactuar con nuevos clientes potenciales, as\u00ed como con aquellos que ya han comprado productos de tu empresa en el pasado. Sin embargo, si tienes una <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">alta tasa de bajas<\/a>Eso puede ser una se\u00f1al de que est\u00e1s irritando a tus seguidores con demasiados mensajes o con mensajes irrelevantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99cce1760a5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99cce1760a5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">One way to deal with this problem is by using \u2018segmentation\u2019, a way to sort and filter your email lists. You can use segmentation to make sure your messages are going to the most relevant members of your audience. Your email list can be divided up based on demographic, level of interest in your business, or any other metric you\u2019d like to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll discuss the importance of email segmentation and offer some advice for getting started. Let\u2019s jump right in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si gestionas un sitio de socios, <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing por correo electr\u00f3nico<\/a>\u00a0can be invaluable for growing your business. In particular, it\u2019s one of the only universal digital marketing platforms. Social media use is splintered across many different channels, but almost everyone has an email address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el marketing por correo electr\u00f3nico es m\u00e1s eficaz por t\u00e9rmino medio que el marketing en redes sociales. En general, los correos electr\u00f3nicos tienen una media <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Porcentaje de clics (CTR)<\/a> de 3,57%. A los anuncios de Facebook les va mucho peor, por ejemplo, con un CTR medio de 0,07%. El CTR m\u00e1s alto significa que el marketing por correo electr\u00f3nico puede ofrecer un rendimiento mucho mejor.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retorno de la inversi\u00f3n (ROI)<\/a> que la promoci\u00f3n en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, puede hacer que sus campa\u00f1as sean a\u00fan m\u00e1s eficaces utilizando la segmentaci\u00f3n de listas de correo electr\u00f3nico. La segmentaci\u00f3n es el proceso de dividir a tu audiencia en diferentes grupos, en funci\u00f3n de sus caracter\u00edsticas demogr\u00e1ficas, su actividad o cualquier otra m\u00e9trica que desees utilizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede que desee segmentar su <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Clientes potenciales cualificados (MQL)<\/a> en una lista. Se trata de personas que han expresado inter\u00e9s por su empresa, por ejemplo, suscribi\u00e9ndose voluntariamente a su lista de correo electr\u00f3nico o visitando su sitio web. Esto le permite dirigirse a sus MQL con promociones especiales, como c\u00f3digos de descuento o pruebas gratuitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar la segmentaci\u00f3n de este modo puede ser un m\u00e9todo excelente para mejorar sus esfuerzos de marketing por correo electr\u00f3nico. Por ejemplo, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">investigaci\u00f3n de MailChimp<\/a> muestra que los correos electr\u00f3nicos segmentados tienen una tasa de apertura 14% m\u00e1s alta que los correos electr\u00f3nicos no segmentados en general, as\u00ed como un CTR 100% m\u00e1s alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s more, segmentation can also be a way to <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">reduzca su tasa de bajas<\/a>. Por ejemplo, puede segmentar su lista en miembros y no miembros. De este modo, puede evitar enviar a los miembros correos electr\u00f3nicos promocionales generales que s\u00f3lo podr\u00edan molestarles. Los correos electr\u00f3nicos irrelevantes son uno de los <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">principales razones<\/a>\u00a0La gente se da de baja de las listas de correo, y segmentar su lista le ayuda a mantener la relevancia de todo su marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, casi todos los <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">soluciones de marketing por correo electr\u00f3nico<\/a> te permiten segmentar tus listas. Adem\u00e1s, la mayor\u00eda de ellas implementan la segmentaci\u00f3n de forma similar. En el popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> service, for example, you can segment your list either manually by importing a separate spreadsheet, or automatically by using \u2018merge fields\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Fusionar campos<\/a> son marcadores de posici\u00f3n que introducen informaci\u00f3n espec\u00edfica en sus mensajes de correo electr\u00f3nico. Es posible que los haya utilizado en el pasado para personalizar mensajes, por ejemplo, utilizando una etiqueta como <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Ejemplo de campo de fusi\u00f3n.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This will import each member\u2019s first name into the email they receive, without requiring you to personalize your messages manually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you create your email list\u2019s sign-up form, you should think carefully about what information you want to collect besides email addresses. Every piece of data you gather becomes a potential merge field, which you can use to segment and personalize your lists:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentaci\u00f3n de suscriptores en MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">To do that, you\u2019ll need to consider what information makes sense for your site to have. For example, if you run a job board site, collecting a \u201cjob type\u201d at signup means that you can segment subscribers by profession. You could then target members with messages about news and jobs in their industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las formas m\u00e1s \u00fatiles de segmentar sus listas de correo electr\u00f3nico son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n.<\/strong>\u00a0You can use data such as zip codes to filter your list by subscribers\u2019 locations. This is especially useful for membership sites that have a geographic element, such as an online component of a school that also offers in-person classes.<\/li>\n\n\n\n<li><strong>Fecha de inscripci\u00f3n.<\/strong> Esta informaci\u00f3n puede utilizarse para ofrecer nuevas oportunidades destinadas a captar clientes recientes, o para recompensar a sus abonados m\u00e1s antiguos con ofertas especiales.<\/li>\n\n\n\n<li><strong>Actividad de correo electr\u00f3nico.<\/strong>\u00a0It\u2019s also possible to segment your list based on customers that already have a high CTR or open rate. This is an easy way to see who your most loyal fans are. You may want to offer this group surveys, new opportunities, or discount codes.<\/li>\n\n\n\n<li><b>Intereses.<\/b> Por \u00faltimo, puedes pedir a los usuarios que decidan qu\u00e9 tipo de correos electr\u00f3nicos desean recibir. De este modo, los usuarios pueden seleccionar s\u00f3lo la informaci\u00f3n que les interesa. Adem\u00e1s, puede a\u00f1adir un campo a la p\u00e1gina de cancelaci\u00f3n de la suscripci\u00f3n que pregunte a los clientes si, en lugar de darse de baja, desean gestionar los boletines a los que se han suscrito.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que desee importar informaci\u00f3n separada manualmente, con el fin de segmentar a\u00fan m\u00e1s su lista. Por ejemplo, si tiene una <a href=\"https:\/\/memberpress.com\/es\/?p=34873\">lista de clientes de su<\/a> de pago, podr\u00eda descargar esos correos electr\u00f3nicos como un \u00fanico archivo y cargarlo como un nuevo segmento de la lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">integrar MemberPress<\/a> con muchas plataformas de marketing por correo electr\u00f3nico, como <a href=\"https:\/\/memberpress.com\/es\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/es\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>y <a href=\"https:\/\/memberpress.com\/es\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Contacto constante<\/a>. This enables you to import a list of your site\u2019s members, so you can create a segment specifically for them. Some platforms even offer additional options \u2013 in MailChimp, for instance, you can use tags to segment your list further by membership level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de terminar, revisemos algunas de las mejores maneras en que puede utilizar sus listas segmentadas para beneficiar a su sitio de membres\u00eda. Usted puede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premie a sus clientes m\u00e1s fieles.<\/strong> Esto incluye ofrecer c\u00f3digos de descuento u otras ventajas a los clientes con los CTR m\u00e1s altos.<\/li>\n\n\n\n<li><strong>Crear un <a href=\"https:\/\/memberpress.com\/es\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1a de goteo<\/a>.<\/strong> Una campa\u00f1a de goteo dirigida te ayuda a animar a tus miembros actuales a renovar su suscripci\u00f3n antes de que caduque.<\/li>\n\n\n\n<li><strong>Filtra los correos electr\u00f3nicos irrelevantes.<\/strong>\u00a0As we mentioned earlier, it\u2019s smart to make sure any email you send with a specific message is targeted to people who would find it relevant. For example, you\u2019d only want to advertise an event to those who live close by enough to attend it. You can then target your general list with content that has a broader focus.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TENqyKCednhDFmsKE2wPSRwMGeXbucRp8JrhTvU5jyn3r8HCLgtpY5x6btaXBujl7zJWSIDAFO0vNOYAB4zGcH9Zm\"><div class=\"responsive-video\"><iframe title=\"Email Marketing con MemberPress + MailChimp (Parte 1): Configuraci\u00f3n y etiqueta merge global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt;&gt; MARKETING POR CORREO ELECTR\u00d3NICO CON MEMBERPRESS Y MAILCHIMP (SERIE DE 3 V\u00cdDEOS)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The more precise you can be with your email segmentation and targeting, the better. This ensures that you\u2019ll get the best results from your efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentaci\u00f3n del correo electr\u00f3nico es una forma excelente de dirigirse a audiencias espec\u00edficas para mejorar el marketing por correo electr\u00f3nico. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">\u00edndices de compromiso<\/a>. It enables you to tailor emails to different types of subscribers, making it more likely that they\u2019ll hear and respond to your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, you can implement segmentation with nearly any popular email marketing tool. Some of the ways you can segment your messages include targeting subscribers based on their location, email activity, or sign-up date. You can also import your members\u2019 emails addresses using a <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">Complemento MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre la segmentaci\u00f3n del correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. One way to deal with [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[169],"class_list":["post-17145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","tag-email-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. 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