{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"C\u00f3mo segmentar las listas de correo electr\u00f3nico (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por correo electr\u00f3nico<\/a> puede ser una forma excelente de captar nuevos clientes potenciales, as\u00ed como aquellos que ya han comprado productos de su empresa en el pasado. Sin embargo, si tiene una <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">alta tasa de bajas<\/a>Eso puede ser una se\u00f1al de que est\u00e1s irritando a tus seguidores con demasiados mensajes o con mensajes irrelevantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a42fa2e7a077\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a42fa2e7a077\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Una forma de abordar este problema es mediante la \u2018segmentaci\u00f3n', una forma de clasificar y filtrar tus listas de correo electr\u00f3nico. Puedes utilizar la segmentaci\u00f3n para asegurarte de que tus mensajes lleguen a los miembros m\u00e1s relevantes de tu p\u00fablico. Tu lista de correo electr\u00f3nico se puede dividir en funci\u00f3n de datos demogr\u00e1ficos, nivel de inter\u00e9s en tu negocio o cualquier otra m\u00e9trica que desees utilizar.<\/p>\n\n\n\n<p>En este art\u00edculo, hablaremos de la importancia de la segmentaci\u00f3n del correo electr\u00f3nico y ofreceremos algunos consejos para empezar. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si gestionas un sitio de socios, <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing por correo electr\u00f3nico<\/a>\u00a0puede ser inestimable para hacer crecer su negocio. En concreto, es una de las \u00fanicas plataformas universales de marketing digital. El uso de las redes sociales se reparte entre muchos canales diferentes, pero casi todo el mundo tiene una direcci\u00f3n de correo electr\u00f3nico.<\/p>\n\n\n\n<p>Adem\u00e1s, el marketing por correo electr\u00f3nico es m\u00e1s eficaz por t\u00e9rmino medio que el marketing en redes sociales. En general, los correos electr\u00f3nicos tienen una media <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Porcentaje de clics (CTR)<\/a> de 3,57%. A los anuncios de Facebook les va mucho peor, por ejemplo, con un CTR medio de 0,07%. El CTR m\u00e1s alto significa que el marketing por correo electr\u00f3nico puede ofrecer un rendimiento mucho mejor.\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retorno de la inversi\u00f3n (ROI)<\/a> que la promoci\u00f3n en las redes sociales.<\/p>\n\n\n\n<p>Adem\u00e1s, puede hacer que sus campa\u00f1as sean a\u00fan m\u00e1s eficaces utilizando la segmentaci\u00f3n de listas de correo electr\u00f3nico. La segmentaci\u00f3n es el proceso de dividir a tu audiencia en diferentes grupos, en funci\u00f3n de sus caracter\u00edsticas demogr\u00e1ficas, su actividad o cualquier otra m\u00e9trica que desees utilizar.<\/p>\n\n\n\n<p>Por ejemplo, puede que desee segmentar su <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Clientes potenciales cualificados (MQL)<\/a> en una lista. Se trata de personas que han expresado inter\u00e9s por su empresa, por ejemplo, suscribi\u00e9ndose voluntariamente a su lista de correo electr\u00f3nico o visitando su sitio web. Esto le permite dirigirse a sus MQL con promociones especiales, como c\u00f3digos de descuento o pruebas gratuitas.<\/p>\n\n\n\n<p>Utilizar la segmentaci\u00f3n de este modo puede ser un m\u00e9todo excelente para mejorar sus esfuerzos de marketing por correo electr\u00f3nico. Por ejemplo, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">investigaci\u00f3n de MailChimp<\/a> muestra que los correos electr\u00f3nicos segmentados tienen una tasa de apertura 14% m\u00e1s alta que los correos electr\u00f3nicos no segmentados en general, as\u00ed como un CTR 100% m\u00e1s alto.<\/p>\n\n\n\n<p>Es m\u00e1s, la segmentaci\u00f3n tambi\u00e9n puede ser una forma de <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">reduzca su tasa de bajas<\/a>. Por ejemplo, puede segmentar su lista en miembros y no miembros. De este modo, puede evitar enviar a los miembros correos electr\u00f3nicos promocionales generales que s\u00f3lo podr\u00edan molestarles. Los correos electr\u00f3nicos irrelevantes son uno de los <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">principales razones<\/a>\u00a0La gente se da de baja de las listas de correo, y segmentar su lista le ayuda a mantener la relevancia de todo su marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Afortunadamente, casi todos los <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">soluciones de marketing por correo electr\u00f3nico<\/a> te permiten segmentar tus listas. Adem\u00e1s, la mayor\u00eda de ellas implementan la segmentaci\u00f3n de forma similar. En el popular <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> servicio, por ejemplo, puede segmentar su lista manualmente importando una hoja de c\u00e1lculo independiente, o autom\u00e1ticamente utilizando \u2018campos combinados'.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&type=5\" target=\"_blank\" rel=\"noopener\">Fusionar campos<\/a> son marcadores de posici\u00f3n que introducen informaci\u00f3n espec\u00edfica en sus mensajes de correo electr\u00f3nico. Es posible que los haya utilizado en el pasado para personalizar mensajes, por ejemplo, utilizando una etiqueta como <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Ejemplo de campo de fusi\u00f3n.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p>Esto importar\u00e1 el nombre de pila de cada miembro en el correo electr\u00f3nico que reciban, sin necesidad de personalizar los mensajes manualmente.<\/p>\n\n\n\n<p>Cuando cree el formulario de suscripci\u00f3n a su lista de correo electr\u00f3nico, debe pensar detenidamente qu\u00e9 informaci\u00f3n desea recopilar adem\u00e1s de las direcciones de correo electr\u00f3nico. Cada dato que recopiles se convierte en un campo merge potencial, que puedes utilizar para segmentar y personalizar tus listas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentaci\u00f3n de suscriptores en MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p>Para ello, tendr\u00e1 que considerar qu\u00e9 informaci\u00f3n tiene sentido que tenga su sitio. Por ejemplo, si gestionas un portal de empleo, si recoges un \"tipo de empleo\" al registrarte podr\u00e1s segmentar a los suscriptores por profesiones. De este modo, podr\u00e1 enviar a sus miembros mensajes sobre noticias y ofertas de trabajo en su sector.<\/p>\n\n\n\n<p>Algunas de las formas m\u00e1s \u00fatiles de segmentar sus listas de correo electr\u00f3nico son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n.<\/strong>\u00a0Puede utilizar datos como los c\u00f3digos postales para filtrar su lista seg\u00fan la ubicaci\u00f3n de los suscriptores. Esto es especialmente \u00fatil para los sitios de afiliaci\u00f3n que tienen un elemento geogr\u00e1fico, como un componente en l\u00ednea de una escuela que tambi\u00e9n ofrece clases en persona.<\/li>\n\n\n\n<li><strong>Fecha de inscripci\u00f3n.<\/strong> Esta informaci\u00f3n puede utilizarse para ofrecer nuevas oportunidades destinadas a captar clientes recientes, o para recompensar a sus abonados m\u00e1s antiguos con ofertas especiales.<\/li>\n\n\n\n<li><strong>Actividad de correo electr\u00f3nico.<\/strong>\u00a0Tambi\u00e9n es posible segmentar su lista en funci\u00f3n de los clientes que ya tienen un alto CTR o tasa de apertura. Es una forma sencilla de ver qui\u00e9nes son tus fans m\u00e1s fieles. Es posible que quieras ofrecer a este grupo encuestas, nuevas oportunidades o c\u00f3digos de descuento.<\/li>\n\n\n\n<li><b>Intereses.<\/b> Por \u00faltimo, puedes pedir a los usuarios que decidan qu\u00e9 tipo de correos electr\u00f3nicos desean recibir. De este modo, los usuarios pueden seleccionar s\u00f3lo la informaci\u00f3n que les interesa. Adem\u00e1s, puede a\u00f1adir un campo a la p\u00e1gina de cancelaci\u00f3n de la suscripci\u00f3n que pregunte a los clientes si, en lugar de darse de baja, desean gestionar los boletines a los que se han suscrito.<\/li>\n<\/ul>\n\n\n\n<p>Es posible que desee importar informaci\u00f3n separada manualmente, con el fin de segmentar a\u00fan m\u00e1s su lista. Por ejemplo, si tiene una <a href=\"https:\/\/memberpress.com\/es\/?p=34873\">lista de clientes de su<\/a> de pago, podr\u00eda descargar esos correos electr\u00f3nicos como un \u00fanico archivo y cargarlo como un nuevo segmento de la lista.<\/p>\n\n\n\n<p>Tambi\u00e9n puede <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">integrar MemberPress<\/a> con muchas plataformas de marketing por correo electr\u00f3nico, como <a href=\"https:\/\/memberpress.com\/es\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,\u00a0<a href=\"https:\/\/memberpress.com\/es\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>y <a href=\"https:\/\/memberpress.com\/es\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Contacto constante<\/a>. Esto te permite importar una lista de los miembros de tu sitio, para que puedas crear un segmento espec\u00edfico para ellos. Algunas plataformas incluso ofrecen opciones adicionales: en MailChimp, por ejemplo, puedes utilizar etiquetas para segmentar a\u00fan m\u00e1s tu lista por nivel de afiliaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de terminar, revisemos algunas de las mejores maneras en que puede utilizar sus listas segmentadas para beneficiar a su sitio de membres\u00eda. Usted puede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premie a sus clientes m\u00e1s fieles.<\/strong> Esto incluye ofrecer c\u00f3digos de descuento u otras ventajas a los clientes con los CTR m\u00e1s altos.<\/li>\n\n\n\n<li><strong>Crear un <a href=\"https:\/\/memberpress.com\/es\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1a de goteo<\/a>.<\/strong> Una campa\u00f1a de goteo dirigida te ayuda a animar a tus miembros actuales a renovar su suscripci\u00f3n antes de que caduque.<\/li>\n\n\n\n<li><strong>Filtra los correos electr\u00f3nicos irrelevantes.<\/strong>\u00a0Como hemos mencionado antes, es inteligente asegurarse de que cualquier correo electr\u00f3nico que env\u00ede con un mensaje espec\u00edfico est\u00e9 dirigido a personas que lo encontrar\u00edan relevante. Por ejemplo, s\u00f3lo querr\u00e1s anunciar un evento a aquellos que vivan lo suficientemente cerca como para asistir a \u00e9l. A continuaci\u00f3n, puedes dirigirte a tu lista general con contenidos que tengan un enfoque m\u00e1s amplio.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"5m2k8aZ6VFvxS1Uhd7ROTqQIrziDK0XuljgBcyfLAe49GtJpsnwNPEoWH\"><div class=\"responsive-video\"><iframe title=\"Email Marketing con MemberPress + MailChimp (Parte 1): Configuraci\u00f3n y etiqueta merge global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt;&gt; MARKETING POR CORREO ELECTR\u00d3NICO CON MEMBERPRESS Y MAILCHIMP (SERIE DE 3 V\u00cdDEOS)<\/figcaption><\/figure>\n\n\n\n<p>Cuanto m\u00e1s precisa sea la segmentaci\u00f3n de sus mensajes de correo electr\u00f3nico, mejor. As\u00ed obtendr\u00e1 los mejores resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La segmentaci\u00f3n del correo electr\u00f3nico es una forma excelente de dirigirse a audiencias espec\u00edficas para mejorar el marketing por correo electr\u00f3nico. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">\u00edndices de compromiso<\/a>. Le permite adaptar los correos electr\u00f3nicos a distintos tipos de suscriptores, lo que aumenta las probabilidades de que escuchen y respondan a sus mensajes.<\/p>\n\n\n\n<p>Afortunadamente, puede implementar la segmentaci\u00f3n con casi cualquier herramienta de marketing por correo electr\u00f3nico. Algunas de las formas en que puede segmentar sus mensajes incluyen dirigirse a los suscriptores en funci\u00f3n de su ubicaci\u00f3n, actividad de correo electr\u00f3nico o fecha de registro. Tambi\u00e9n puede importar las direcciones de correo electr\u00f3nico de sus suscriptores utilizando un <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">Complemento MemberPress<\/a>.<\/p>\n\n\n\n<p>\u00bfTiene alguna pregunta sobre la segmentaci\u00f3n del correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. One way to deal with [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[169],"class_list":{"0":"post-17145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emails","8":"tag-email-marketing","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. In this article, we&#039;ll offer some advice to get you started!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"email marketing\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Segment Email Lists (And Why You Should)\" \/>\n\t\t<meta property=\"og:description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. In this article, we&#039;ll offer some advice to get you started!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1480\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-11-26T21:39:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-09-26T14:51:11+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Segment Email Lists (And Why You Should)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. In this article, we&#039;ll offer some advice to get you started!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#blogposting\",\"name\":\"How to Segment Email Lists (And Why You Should)\",\"headline\":\"How to Segment Email Lists (And Why You Should)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Segmenting@2x.png\",\"width\":1480,\"height\":1480,\"caption\":\"segment email lists\"},\"datePublished\":\"2018-11-26T14:39:27-05:00\",\"dateModified\":\"2023-09-26T10:51:11-04:00\",\"inLanguage\":\"es-ES\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#webpage\"},\"articleSection\":\"Emails, email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"position\":3,\"name\":\"Emails\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/emails\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#listItem\",\"name\":\"How to Segment Email Lists (And Why You Should)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#listItem\",\"position\":4,\"name\":\"How to Segment Email Lists (And Why You Should)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1782400568\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/\",\"name\":\"How to Segment Email Lists (And Why You Should)\",\"description\":\"It's important to segment email lists to target your email marketing to improve its relevance. In this article, we'll offer some advice to get you started!\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Segmenting@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#mainImage\",\"width\":1480,\"height\":1480,\"caption\":\"segment email lists\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\\\/#mainImage\"},\"datePublished\":\"2018-11-26T14:39:27-05:00\",\"dateModified\":\"2023-09-26T10:51:11-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Segment Email Lists (And Why You Should)<\/title>\n\n","aioseo_head_json":{"title":"C\u00f3mo segmentar las listas de correo electr\u00f3nico (y por qu\u00e9 deber\u00eda hacerlo)","description":"Es importante segmentar las listas de correo electr\u00f3nico para dirigir su marketing por correo electr\u00f3nico y mejorar su relevancia. En este art\u00edculo te ofrecemos algunos consejos para empezar.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","robots":"max-image-preview:large","keywords":"email marketing","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#blogposting","name":"How to Segment Email Lists (And Why You Should)","headline":"How to Segment Email Lists (And Why You Should)","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png","width":1480,"height":1480,"caption":"segment email lists"},"datePublished":"2018-11-26T14:39:27-05:00","dateModified":"2023-09-26T10:51:11-04:00","inLanguage":"es-ES","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#webpage"},"articleSection":"Emails, email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/#listItem","position":3,"name":"Emails","item":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#listItem","name":"How to Segment Email Lists (And Why You Should)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#listItem","position":4,"name":"How to Segment Email Lists (And Why You Should)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1782400568"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","name":"How to Segment Email Lists (And Why You Should)","description":"It's important to segment email lists to target your email marketing to improve its relevance. In this article, we'll offer some advice to get you started!","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#mainImage","width":1480,"height":1480,"caption":"segment email lists"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#mainImage"},"datePublished":"2018-11-26T14:39:27-05:00","dateModified":"2023-09-26T10:51:11-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"How to Segment Email Lists (And Why You Should)","og:description":"It's important to segment email lists to target your email marketing to improve its relevance. In this article, we'll offer some advice to get you started!","og:url":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png","og:image:width":1480,"og:image:height":1480,"article:published_time":"2018-11-26T21:39:27+00:00","article:modified_time":"2023-09-26T14:51:11+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Segment Email Lists (And Why You Should)","twitter:description":"It's important to segment email lists to target your email marketing to improve its relevance. In this article, we'll offer some advice to get you started!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Segmenting@2x.png"},"aioseo_meta_data":{"post_id":"17145","title":"C\u00f3mo segmentar las listas de correo electr\u00f3nico (y por qu\u00e9 deber\u00eda hacerlo)","description":"Es importante segmentar las listas de correo electr\u00f3nico para dirigir su marketing por correo electr\u00f3nico y mejorar su relevancia. En este art\u00edculo te ofrecemos algunos consejos para empezar.","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 17:27:17","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2020-12-21 16:18:23","updated":"2026-03-03 15:07:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Segment Email Lists (And Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Marketing","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/es\/blog\/category\/marketing\/emails\/"},{"label":"How to Segment Email Lists (And Why You Should)","link":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17145"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17196"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}