{"id":17145,"date":"2018-11-26T14:39:27","date_gmt":"2018-11-26T21:39:27","guid":{"rendered":"https:\/\/memberpress.com\/?p=17145"},"modified":"2023-09-26T10:51:11","modified_gmt":"2023-09-26T14:51:11","slug":"why-you-should-be-segmenting-your-email-lists-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/","title":{"rendered":"C\u00f3mo segmentar las listas de correo electr\u00f3nico (y por qu\u00e9 deber\u00eda hacerlo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico puede ser una forma excelente de interactuar con nuevos clientes potenciales, as\u00ed como con aquellos que ya han comprado productos de tu empresa en el pasado. Sin embargo, si tienes una <a href=\"https:\/\/www.mailjet.com\/support\/what-is-a-good-unsubscribe-rate,77.htm\" target=\"_blank\" rel=\"noopener\">alta tasa de bajas<\/a>Eso puede ser una se\u00f1al de que est\u00e1s irritando a tus seguidores con demasiados mensajes o con mensajes irrelevantes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab58c173de8e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab58c173de8e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#An_Introduction_to_Email_List_Segmentation\" >Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#How_to_Get_Started_with_Email_List_Segmentation\" >C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Tips_for_Segmenting_Your_Email_List_Effectively\" >Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de abordar este problema es mediante la \u2018segmentaci\u00f3n\u2019, un m\u00e9todo para clasificar y filtrar tus listas de correo electr\u00f3nico. Puedes utilizar la segmentaci\u00f3n para asegurarte de que tus mensajes lleguen a los miembros m\u00e1s relevantes de tu p\u00fablico. Tu lista de correo electr\u00f3nico se puede dividir en funci\u00f3n de criterios demogr\u00e1ficos, del nivel de inter\u00e9s en tu negocio o de cualquier otro par\u00e1metro que desees utilizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos la importancia de la segmentaci\u00f3n del correo electr\u00f3nico y te daremos algunos consejos para empezar. \u00a1Vamos a ello!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Email_List_Segmentation\"><\/span>Introducci\u00f3n a la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si gestionas un sitio de socios, <a href=\"https:\/\/memberpress.com\/es\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">marketing por correo electr\u00f3nico<\/a>&nbsp;puede resultar de un valor incalculable para hacer crecer tu negocio. En concreto, es una de las pocas plataformas de marketing digital universales. El uso de las redes sociales est\u00e1 disperso en muchos canales diferentes, pero casi todo el mundo tiene una direcci\u00f3n de correo electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el marketing por correo electr\u00f3nico es m\u00e1s eficaz por t\u00e9rmino medio que el marketing en redes sociales. En general, los correos electr\u00f3nicos tienen una media <a href=\"https:\/\/agencyanalytics.com\/blog\/social-media-vs-email-marketing\" target=\"_blank\" rel=\"noopener\">Porcentaje de clics (CTR)<\/a> de 3,57%. A los anuncios de Facebook les va mucho peor, por ejemplo, con un CTR medio de 0,07%. El CTR m\u00e1s alto significa que el marketing por correo electr\u00f3nico puede ofrecer un rendimiento mucho mejor.&nbsp;<a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener\">Retorno de la inversi\u00f3n (ROI)<\/a> que la promoci\u00f3n en las redes sociales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, puede hacer que sus campa\u00f1as sean a\u00fan m\u00e1s eficaces utilizando la segmentaci\u00f3n de listas de correo electr\u00f3nico. La segmentaci\u00f3n es el proceso de dividir a tu audiencia en diferentes grupos, en funci\u00f3n de sus caracter\u00edsticas demogr\u00e1ficas, su actividad o cualquier otra m\u00e9trica que desees utilizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, puede que desee segmentar su <a href=\"https:\/\/www.tableau.com\/learn\/articles\/marketing-qualified-lead\" target=\"_blank\" rel=\"noopener\">Clientes potenciales cualificados (MQL)<\/a> en una lista. Se trata de personas que han expresado inter\u00e9s por su empresa, por ejemplo, suscribi\u00e9ndose voluntariamente a su lista de correo electr\u00f3nico o visitando su sitio web. Esto le permite dirigirse a sus MQL con promociones especiales, como c\u00f3digos de descuento o pruebas gratuitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizar la segmentaci\u00f3n de este modo puede ser un m\u00e9todo excelente para mejorar sus esfuerzos de marketing por correo electr\u00f3nico. Por ejemplo, <a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noopener\">investigaci\u00f3n de MailChimp<\/a> muestra que los correos electr\u00f3nicos segmentados tienen una tasa de apertura 14% m\u00e1s alta que los correos electr\u00f3nicos no segmentados en general, as\u00ed como un CTR 100% m\u00e1s alto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es m\u00e1s, la segmentaci\u00f3n tambi\u00e9n puede ser una forma de <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">reduzca su tasa de bajas<\/a>. Por ejemplo, puede segmentar su lista en miembros y no miembros. De este modo, puede evitar enviar a los miembros correos electr\u00f3nicos promocionales generales que s\u00f3lo podr\u00edan molestarles. Los correos electr\u00f3nicos irrelevantes son uno de los <a href=\"https:\/\/blogs.constantcontact.com\/stop-customers-unsubscribing\/\" target=\"_blank\" rel=\"noopener\">principales razones<\/a>&nbsp;La gente se da de baja de las listas de correo, y segmentar su lista le ayuda a mantener la relevancia de todo su marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Email_List_Segmentation\"><\/span>C\u00f3mo empezar con la segmentaci\u00f3n de listas de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, casi todos los <a href=\"https:\/\/www.wpbeginner.com\/showcase\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">soluciones de marketing por correo electr\u00f3nico<\/a> le permiten segmentar sus listas. Adem\u00e1s, la mayor\u00eda de ellos implementan la segmentaci\u00f3n de forma similar. En los populares <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> En este servicio, por ejemplo, puedes segmentar tu lista bien de forma manual, importando una hoja de c\u00e1lculo independiente, o bien de forma autom\u00e1tica, utilizando los \u2018campos de fusi\u00f3n\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/help.salesforce.com\/articleView?id=valid_merge_fields.htm&amp;type=5\" target=\"_blank\" rel=\"noopener\">Fusionar campos<\/a> son marcadores de posici\u00f3n que introducen informaci\u00f3n espec\u00edfica en sus mensajes de correo electr\u00f3nico. Es posible que los haya utilizado en el pasado para personalizar mensajes, por ejemplo, utilizando una etiqueta como <em>*|FNAME|*<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png\" alt=\"Ejemplo de campo de fusi\u00f3n.\" class=\"wp-image-17146\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-300x89.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-570x170.png 570w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-700x209.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-11-14-at-5.19.35-PM-156x47.png 156w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">De este modo, se importar\u00e1 el nombre de cada miembro en el correo electr\u00f3nico que reciban, sin que tengas que personalizar los mensajes manualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando crees el formulario de suscripci\u00f3n a tu lista de correo electr\u00f3nico, debes pensar detenidamente qu\u00e9 informaci\u00f3n quieres recopilar, adem\u00e1s de las direcciones de correo electr\u00f3nico. Cada dato que recopiles se convierte en un posible campo de fusi\u00f3n, que puedes utilizar para segmentar y personalizar tus listas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1251\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png\" alt=\"Segmentaci\u00f3n de suscriptores en MailChimp.\" class=\"wp-image-17193\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers.png 1251w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1024x504.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/mail-chimp-subscribers-1080x532.png 1080w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para ello, tendr\u00e1s que plantearte qu\u00e9 informaci\u00f3n conviene que incluya tu sitio web. Por ejemplo, si gestionas una web de ofertas de empleo, recabar el \u201ctipo de puesto\u201d al registrarse te permitir\u00e1 segmentar a los suscriptores por profesi\u00f3n. De este modo, podr\u00e1s enviar a los miembros mensajes sobre noticias y ofertas de empleo en su sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas de las formas m\u00e1s \u00fatiles de segmentar sus listas de correo electr\u00f3nico son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ubicaci\u00f3n.<\/strong>&nbsp;Puedes utilizar datos como los c\u00f3digos postales para filtrar tu lista seg\u00fan la ubicaci\u00f3n de los suscriptores. Esto resulta especialmente \u00fatil para los sitios web de miembros que tienen un componente geogr\u00e1fico, como, por ejemplo, la parte en l\u00ednea de un centro educativo que tambi\u00e9n ofrece clases presenciales.<\/li>\n\n\n\n<li><strong>Fecha de inscripci\u00f3n.<\/strong> Esta informaci\u00f3n puede utilizarse para ofrecer nuevas oportunidades destinadas a captar clientes recientes, o para recompensar a sus abonados m\u00e1s antiguos con ofertas especiales.<\/li>\n\n\n\n<li><strong>Actividad de correo electr\u00f3nico.<\/strong>&nbsp;Tambi\u00e9n es posible segmentar tu lista en funci\u00f3n de los clientes que ya tienen un CTR o una tasa de apertura elevados. Esta es una forma sencilla de identificar qui\u00e9nes son tus seguidores m\u00e1s fieles. Quiz\u00e1 te interese ofrecer a este grupo encuestas, nuevas oportunidades o c\u00f3digos de descuento.<\/li>\n\n\n\n<li><b>Intereses.<\/b> Por \u00faltimo, puedes pedir a los usuarios que decidan qu\u00e9 tipo de correos electr\u00f3nicos desean recibir. De este modo, los usuarios pueden seleccionar s\u00f3lo la informaci\u00f3n que les interesa. Adem\u00e1s, puede a\u00f1adir un campo a la p\u00e1gina de cancelaci\u00f3n de la suscripci\u00f3n que pregunte a los clientes si, en lugar de darse de baja, desean gestionar los boletines a los que se han suscrito.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que desee importar informaci\u00f3n separada manualmente, con el fin de segmentar a\u00fan m\u00e1s su lista. Por ejemplo, si tiene una <a href=\"https:\/\/memberpress.com\/es\/?p=34873\">lista de clientes de su<\/a> de pago, podr\u00eda descargar esos correos electr\u00f3nicos como un \u00fanico archivo y cargarlo como un nuevo segmento de la lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">integrar MemberPress<\/a> con muchas plataformas de marketing por correo electr\u00f3nico, como <a href=\"https:\/\/memberpress.com\/es\/docs\/mailchimp\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a>,&nbsp;<a href=\"https:\/\/memberpress.com\/es\/docs\/aweber\/\" target=\"_blank\" rel=\"noopener\">AWeber<\/a>y <a href=\"https:\/\/memberpress.com\/es\/docs\/constant-contact\/\" target=\"_blank\" rel=\"noopener\">Contacto constante<\/a>. Esto te permite importar una lista de los miembros de tu sitio web, para que puedas crear un segmento espec\u00edfico para ellos. Algunas plataformas incluso ofrecen opciones adicionales; en MailChimp, por ejemplo, puedes utilizar etiquetas para segmentar a\u00fan m\u00e1s tu lista seg\u00fan el nivel de afiliaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Segmenting_Your_Email_List_Effectively\"><\/span>Consejos para segmentar eficazmente su lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de terminar, revisemos algunas de las mejores maneras en que puede utilizar sus listas segmentadas para beneficiar a su sitio de membres\u00eda. Usted puede:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premie a sus clientes m\u00e1s fieles.<\/strong> Esto incluye ofrecer c\u00f3digos de descuento u otras ventajas a los clientes con los CTR m\u00e1s altos.<\/li>\n\n\n\n<li><strong>Crear un <a href=\"https:\/\/memberpress.com\/es\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noopener\">campa\u00f1a de goteo<\/a>.<\/strong> Una campa\u00f1a de goteo espec\u00edfica le ayuda a animar a sus afiliados actuales a renovar su afiliaci\u00f3n antes de que caduque.<\/li>\n\n\n\n<li><strong>Filtra los correos electr\u00f3nicos irrelevantes.<\/strong>&nbsp;Como hemos mencionado anteriormente, es recomendable asegurarse de que cualquier correo electr\u00f3nico que env\u00edes con un mensaje espec\u00edfico vaya dirigido a personas para las que resulte relevante. Por ejemplo, solo te interesar\u00e1 anunciar un evento a aquellas personas que vivan lo suficientemente cerca como para asistir a \u00e9l. A continuaci\u00f3n, puedes dirigirte a tu lista general con contenidos de car\u00e1cter m\u00e1s amplio.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"rSV0xlwQPXIs8JxEw8fXregqZT2s741PERc62aGTlvqW3ihyYNSM4OajBuWUdfZRcCt3pO\"><div class=\"responsive-video\"><iframe title=\"Email Marketing con MemberPress + MailChimp (Parte 1): Configuraci\u00f3n y etiqueta merge global\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tQ-kguUczbE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">VER &gt;&gt;&gt; EMAIL MARKETING CON MEMBERPRESS Y MAILCHIMP (SERIE DE V\u00cdDEOS DE 3 PARTES)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cuanto m\u00e1s precisa seas en la segmentaci\u00f3n y la orientaci\u00f3n de tus correos electr\u00f3nicos, mejor. As\u00ed te asegurar\u00e1s de obtener los mejores resultados de tus esfuerzos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentaci\u00f3n del correo electr\u00f3nico es una forma excelente de dirigirse a audiencias espec\u00edficas para mejorar el marketing por correo electr\u00f3nico. <a href=\"https:\/\/www.getresponse.com\/blog\/segmenting-your-list\" target=\"_blank\" rel=\"noopener\">\u00edndices de compromiso<\/a>. Te permite adaptar los correos electr\u00f3nicos a los distintos tipos de suscriptores, lo que aumenta las posibilidades de que estos lean tus mensajes y respondan a ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, puedes aplicar la segmentaci\u00f3n con casi cualquier herramienta de marketing por correo electr\u00f3nico habitual. Algunas de las formas en las que puedes segmentar tus mensajes incluyen dirigirte a los suscriptores en funci\u00f3n de su ubicaci\u00f3n, su actividad en el correo electr\u00f3nico o su fecha de registro. Tambi\u00e9n puedes importar las direcciones de correo electr\u00f3nico de tus miembros utilizando un <a href=\"https:\/\/docs.memberpress.com\/category\/27-email-marketing-addons\" target=\"_blank\" rel=\"noopener\">Complemento MemberPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTiene alguna pregunta sobre la segmentaci\u00f3n del correo electr\u00f3nico? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be a sign that you\u2019re irritating your followers with too many or irrelevant messages. One way to deal with [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[169],"class_list":["post-17145","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","tag-email-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s important to segment email lists to target your email marketing to improve its relevance. 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