{"id":17254,"date":"2019-01-03T09:13:33","date_gmt":"2019-01-03T16:13:33","guid":{"rendered":"https:\/\/memberpress.com\/?p=17254"},"modified":"2021-01-18T14:14:37","modified_gmt":"2021-01-18T21:14:37","slug":"using-social-media-bots-the-good-and-bad","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/using-social-media-bots-the-good-and-bad\/","title":{"rendered":"Social Media Bots: Are They All Bad?"},"content":{"rendered":"\n<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69bab64327875\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69bab64327875\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/using-social-media-bots-the-good-and-bad\/#Social_Media_Automation\" >Social Media Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/using-social-media-bots-the-good-and-bad\/#Some_Bots_Are_Bad\" >(Some) Bots Are Bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/using-social-media-bots-the-good-and-bad\/#Warning_Signs\" >Warning Signs\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/using-social-media-bots-the-good-and-bad\/#Create_Legitimate_and_Safe_Bots\" >Create Legitimate and Safe Bots<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Automation\"><\/span><b>Social Media Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms.<\/p>\n\n\n\n<p>This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Social media automation tools can\u2019t:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Engage in meaningful conversations with followers<\/li><li>Post the newest, freshest, most exciting content (meaning, it can load new suggestions for you, but you still need to choose what to share and when)<\/li><li>Create content for you<\/li><\/ul>\n\n\n\n<p>These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Bots_Are_Bad\"><\/span><b>(Some) Bots Are Bad<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns.<\/p>\n\n\n\n<p>Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar.<\/p>\n\n\n\n<p>However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information.<\/p>\n\n\n\n<p>It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users.<\/p>\n\n\n\n<p>Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context.<\/p>\n\n\n\n<p>They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. <\/p>\n\n\n\n<p>They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer.<\/p>\n\n\n\n<p>The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p>We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you.<\/p>\n\n\n\n<p>Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Warning Signs<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/h2>\n\n\n\n<p>Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fake accounts: those who offer you followers for a price, or those who follow you (don\u2019t engage!)<\/li><li>False followers or popularity: those who offer to increase your follower count, retweet on your behalf, or give your posts likes or comments for a price<\/li><li>Competitor attackers: bots who bulldoze your competitors by giving them bad reviews or who engage in other unethical and illegitimate business practices<\/li><li>Propaganda pushers: the warning above that bots can retweet something on your behalf if programmed to follow a hashtag can backfire if they retweet something that may contribute to the wildfire spread of fake news<\/li><li>The use of too many bots: don\u2019t forget that social media is a way to connect with members and followers on a personal level and that using too many bots creates a disconnect<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Legitimate_and_Safe_Bots\"><\/span><b>Create Legitimate and Safe Bots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat.<\/p>\n\n\n\n<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n\n\n\n<p><i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be. Hopefully you\u2019ve caught our posts about tools that can help you facilitate your social media marketing. But as with anything in running a business\u2014and [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17310,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As with everything when it comes to social media, there are a few do&#039;s and don\u2019ts when it comes to using social media bots. 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And you probably know firsthand how time-consuming running a social media campaign can be.<\/p>","content":[{"type":"text","data":"You probably know by now that social media is a must as you grow your membership-site business. And you probably know firsthand how time-consuming running a social media campaign can be."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools.<\/p>","content":[{"type":"text","data":"Hopefully you\u2019ve caught <a href=\"https:\/\/memberpress.com\/find-your-ideal-social-media-followers-the-tools-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">our posts about tools that can help you facilitate your social media marketing<\/a>. But as with anything in running a business\u2014and as with anything involving social media\u2014there are a few do's and don\u2019ts when it comes to using social media bots and other automation tools."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Social Media Automation<\/b><\/h2>","content":"Social Media Automation","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms.<\/p>","content":[{"type":"text","data":"In case you\u2019re late to the party, here\u2019s a quick recap: social media automation is when you use software\u2014or tools\u2014to schedule and post content across your platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"This software streamlines social media scheduling, curating, and posting. It also gives you helpful analytics and metrics reports so you can see how your posts are performing and resonating with audiences.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"Of course, there are things you can\u2019t do with automation tools. And there are things you <i>shouldn\u2019t<\/i> do with automation.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media automation tools can\u2019t:<\/p>","content":[{"type":"text","data":"Social media automation tools can\u2019t:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Engage in meaningful conversations with followers<\/li><li>Post the newest, freshest, most exciting content (meaning, it can load new suggestions for you, but you still need to choose what to share and when)<\/li><li>Create content for you<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Engage in meaningful conversations with followers<\/li><li>Post the newest, freshest, most exciting content (meaning, it can load new suggestions for you, but you still need to choose what to share and when)<\/li><li>Create content for you<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"These and other essential activities for productive social media should be performed by humans who understand your membership site\u2019s purpose, goals, and needs. After all, one of the main purposes of social media is to connect with people on a more personal level.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>(Some) Bots Are Bad<\/b><\/h2>","content":"(Some) Bots Are Bad","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"One component of social media automation is bots. Bots are parts of software\u2014algorithms\u2014that use artificial intelligence to do a variety of tasks. These tasks might be gathering information and interacting with members, customers, and followers.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns.<\/p>","content":[{"type":"text","data":"Bots used inside social media platforms and automation tools are like miniature virtual assistants\u2014think chatbots\u2014who can help you run your social campaigns."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar.<\/p>","content":[{"type":"text","data":"Chatbots can help you provide simple and quick customer service, guide members through the sales process, and even offer targeted products based on their avatar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information.<\/p>","content":[{"type":"text","data":"However, bots can harm your social media presence and even your business (not to mention invite malware on your computer!). In the general online presence, a bad bot can do major damage by gathering passwords, logging keystrokes, and even gathering financial information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users.<\/p>","content":[{"type":"text","data":"It\u2019s also been shown that bots can <a href=\"https:\/\/www.washingtonpost.com\/politics\/2019\/11\/20\/are-bots-manipulating-conversation-heres-whats-changed-since\/\" target=\"_blank\" rel=\"noopener noreferrer\">influence trending topics<\/a> on social media platforms, effectively persuading the opinions of real human users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context.<\/p>","content":[{"type":"text","data":"Bots can like, follow, and comment on other users\u2019 social media platforms, which may seem like a handy feature. But because they aren\u2019t human, bots don\u2019t understand human context."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. <\/p>","content":[{"type":"text","data":"They may like, follow, or retweet a hashtag they\u2019ve been programmed to follow that may not necessarily reflect your brand\u2019s ideals or your personal values. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"They may also follow accounts that aren\u2019t necessarily your target audience or customer avatar. This can cause a disconnect with your followers, some of whom you've worked hard to gain.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer.<\/p>","content":[{"type":"text","data":"And there\u2019s one more thing to be especially wary of\u2014bots who create fake accounts or steal people\u2019s online identities to promote spam or are part of the \u201cbuy X amount of followers\u201d packages shady-businesses offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","content":[{"type":"text","data":"The followers on those accounts are bots and merely serve to inflate the follower count. It\u2019s a quantity-over-quality situation where you spend money to get followers but not one of those thousands of followers ever purchases your product.<span class=\"Apple-converted-space\">\u00a0<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"In 2017, <a href=\"https:\/\/www.nytimes.com\/2017\/06\/06\/business\/media\/instagram-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram started to crack down<\/a> on businesses who offered (for a price, of course) fake follows, likes, and comments on their platform. The <i>New York Times <\/i>published an<a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html?module=inline\" target=\"_blank\" rel=\"noopener noreferrer\"> in-depth article<\/a> in 2018 about the \u201cblack market\u201d of social media bots and fake followers.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you.<\/p>","content":[{"type":"text","data":"We\u2019re not saying you should be scared to use bots\u2014chatbots, specifically\u2014but beware of any bots who engage in unsavory behavior. It\u2019s important you thoroughly research the bots you choose to use (and interact with) and remember that the best ones are those who <i>assist<\/i> you, not pretend to <i>be<\/i> you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters.<\/p>","content":[{"type":"text","data":"Always keep in mind that the quality of followers, rather than the quantity of followers, is what really matters."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Warning Signs<span class=\"Apple-converted-space\">&nbsp;<\/span><\/b><\/h2>","content":"Warning Signs&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:<\/p>","content":[{"type":"text","data":"Below is a list of things to watch for when it comes to bad bots or those using bots in unprofessional and\/or unethical ways:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fake accounts: those who offer you followers for a price, or those who follow you (don\u2019t engage!)<\/li><li>False followers or popularity: those who offer to increase your follower count, retweet on your behalf, or give your posts likes or comments for a price<\/li><li>Competitor attackers: bots who bulldoze your competitors by giving them bad reviews or who engage in other unethical and illegitimate business practices<\/li><li>Propaganda pushers: the warning above that bots can retweet something on your behalf if programmed to follow a hashtag can backfire if they retweet something that may contribute to the wildfire spread of fake news<\/li><li>The use of too many bots: don\u2019t forget that social media is a way to connect with members and followers on a personal level and that using too many bots creates a disconnect<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Fake accounts: those who offer you followers for a price, or those who follow you (don\u2019t engage!)<\/li><li>False followers or popularity: those who offer to increase your follower count, retweet on your behalf, or give your posts likes or comments for a price<\/li><li>Competitor attackers: bots who bulldoze your competitors by giving them bad reviews or who engage in other unethical and illegitimate business practices<\/li><li>Propaganda pushers: the warning above that bots can retweet something on your behalf if programmed to follow a hashtag can backfire if they retweet something that may contribute to the wildfire spread of fake news<\/li><li>The use of too many bots: don\u2019t forget that social media is a way to connect with members and followers on a personal level and that using too many bots creates a disconnect<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><b>Create Legitimate and Safe Bots<\/b><\/h2>","content":"Create Legitimate and Safe Bots","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for a safe place to create your own bot, try using <a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/quick-start\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Messenger<\/a> to build your first. And be sure to check out <a href=\"https:\/\/chatfuel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Chatfuel<\/a>, as it is the world\u2019s leading chatbot platform, used by well-known companies like Adidas, HTC, and JustEat."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span><\/p>","content":[{"type":"text","data":"<a href=\"http:\/\/conversable.com\" target=\"_blank\" rel=\"noopener noreferrer\">Conversable<\/a> is a platform for automated messaging and voice assistants. Facebook itself is a customer, as are food-giant Pizza Hut and a number of grocery and convenience store chains, like Whole Foods and 7-Eleven.<span class=\"Apple-converted-space\">&nbsp;<\/span>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i><\/p>","content":[{"type":"text","data":"<i>While we\u2019ve shown you the bad when it comes to automated social media bots, we\u2019ve also shown you how they can be used for good. So we want to know: Do you use bots? Have they helped your membership site? How so? We\u2019d love you to share your experiences with our readers. Post a comment below!<\/i>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17254"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17310"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}