{"id":17257,"date":"2018-12-24T10:38:57","date_gmt":"2018-12-24T17:38:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17257"},"modified":"2018-12-24T10:38:57","modified_gmt":"2018-12-24T17:38:57","slug":"how-to-get-your-content-to-appear-in-google-answer-boxes","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/","title":{"rendered":"C\u00f3mo hacer que su contenido aparezca en los cuadros de respuesta de Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Al utilizar Google, es posible que haya observado que el motor de b\u00fasqueda a veces muestra un resultado espec\u00edfico en un <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> en la parte superior de la primera p\u00e1gina. Se trata del \"cuadro de respuestas\" de Google, y ofrece una importante oportunidad a su sitio web.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Aparecer en un cuadro de respuestas de Google es una forma estupenda de llamar la atenci\u00f3n de los buscadores y dirigir el tr\u00e1fico directamente a su sitio (en lugar de a sus competidores). Esto puede traducirse en <\/span><a href=\"https:\/\/www.wordstream.com\/conversion-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tasas de conversi\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">y le har\u00e1 m\u00e1s accesible a posibles lectores o clientes.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a48796e4cdb8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a48796e4cdb8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#An_Introduction_to_Google_Answer_Boxes\" >Introducci\u00f3n a los cuadros de respuesta de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\" >C\u00f3mo conseguir que su contenido aparezca en los cuadros de respuesta de Google (4 consejos clave)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#1_Target_Relevant_Keywords\" >1. Palabras clave relevantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#2_Create_Content_Using_a_Question-and-Answer_Format\" >2. Crear contenido utilizando un formato de preguntas y respuestas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#3_Include_Lists_Graphs_and_Tables\" >3. Incluir listas, gr\u00e1ficos y tablas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\" >4. Mantener las mejores pr\u00e1cticas de optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">En este art\u00edculo, te explicaremos algunas t\u00e9cnicas que pueden aumentar las posibilidades de que tu contenido acabe en estos cuadros de respuesta. Empecemos.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Answer_Boxes\"><\/span><span style=\"font-weight: 400;\">Introducci\u00f3n a los cuadros de respuesta de Google<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Es muy probable que ya hayas visto los cuadros de respuesta de Google. Se parecen a esto:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-17274\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png\" alt=\"Un ejemplo de cuadro de respuesta de Google.\" width=\"1290\" height=\"527\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example.png 1290w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1024x418.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-768x314.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-416x170.png 416w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-840x343.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1216x497.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-700x286.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/google-answer-box-example-1080x441.png 1080w\" sizes=\"(max-width: 1290px) 100vw, 1290px\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This box (also sometimes called a \u2018featured snippet') is designed to offer the searcher an immediate response to their question. The answer is usually taken from a highly-ranked site within the Search Engine Results Pages (<\/span><span style=\"font-weight: 400;\">SERPs<\/span><span style=\"font-weight: 400;\">) para su consulta. De hecho, <a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">69% de fragmentos destacados<\/a><\/span><span style=\"font-weight: 400;\">\u00a0contienen contenidos extra\u00eddos de sitios web. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Contenido del cuadro de respuestas de Google <\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">muchas formas<\/span><\/a><span style=\"font-weight: 400;\">pero lo m\u00e1s habitual es que aparezca en forma de p\u00e1rrafos, listas y tablas. Esta variedad de formatos significa que hay varias formas de dar a conocer tu contenido, algo que veremos con m\u00e1s detalle m\u00e1s adelante.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This position in the SERPs can also be referred to as \u2018Position #0', since it's the highest-ranking position and is placed above both the first result <em>y<\/em> anuncios de pago. Como ya se habr\u00e1 imaginado, publicar sus contenidos en este espacio le reportar\u00e1 muchas ventajas: <\/span><\/p>\n<ul>\n<li><b>Aumento del tr\u00e1fico y las conversiones.\u00a0<span style=\"font-weight: 400;\">Estar en los primeros puestos de las SERPs seguro que atrae un mayor volumen de tr\u00e1fico a su sitio web. <a href=\"https:\/\/www.semrush.com\/blog\/how-to-earn-your-featured-snippets\/\" target=\"_blank\" rel=\"noopener\">Un estudio de SEMrush<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">incluso demostr\u00f3 un aumento de tr\u00e1fico de 500% para un sitio web que obtuvo un lugar en un cuadro de respuestas de Google. Aparecer en la posici\u00f3n #0 tambi\u00e9n <\/span><a href=\"https:\/\/meltdesign.co.uk\/importance-trust-website\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">refuerza su credibilidad<\/span><\/a><span style=\"font-weight: 400;\"> como un recurso que merece la pena consultar.<\/span><\/b><\/li>\n<li><strong>Menores costes de pago por clic (PPC).<\/strong>\u00a0<span style=\"font-weight: 400;\">Tanto los profesionales del marketing como los blogueros suelen utilizar\u00a0<\/span><a href=\"https:\/\/www.wordstream.com\/pay-per-click-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Publicidad PPC<\/span><\/a><span style=\"font-weight: 400;\">en un intento de posicionarse mejor en las SERPs. Si, en cambio, te centras en los cuadros de respuesta, ahorrar\u00e1s dinero a largo plazo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ventajas sobre su competencia.\u00a0<\/b><span style=\"font-weight: 400;\">Aparecer en los resultados de Google hace que sea m\u00e1s f\u00e1cil superar a la competencia a la hora de atraer a su p\u00fablico objetivo. No es necesario que aparezca en la primera posici\u00f3n dentro de los resultados habituales de Google.\u00a0<\/span><span style=\"font-weight: 400;\">resultados org\u00e1nicos<\/span><span style=\"font-weight: 400;\"> para aparecer en un cuadro de respuestas, de modo que los buscadores visiten su sitio web en lugar de otro mejor clasificado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las ventajas que se derivan de una funci\u00f3n de buz\u00f3n de respuestas de Google son impresionantes. Sin embargo, como es de esperar, conseguirlo no es tarea f\u00e1cil. Afortunadamente, hay varias medidas que puedes tomar para aumentar tus posibilidades.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Your_Content_to_Appear_in_Google_Answer_Boxes_4_Key_Tips\"><\/span><span style=\"font-weight: 400;\">C\u00f3mo conseguir que su contenido aparezca en los cuadros de respuesta de Google (4 consejos clave)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque nunca se puede garantizar un puesto en un buz\u00f3n de respuestas de Google, hay <em>son<\/em>\u00a0formas en las que puede ajustar el contenido de su sitio web para aumentar la probabilidad de que se sit\u00fae en la Posici\u00f3n #0. Veamos cuatro de las t\u00e9cnicas m\u00e1s eficaces.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Target_Relevant_Keywords\"><\/span><span style=\"font-weight: 400;\">1. Palabras clave relevantes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de los cuadros de respuesta son <\/span><a href=\"http:\/\/www.seobythesea.com\/2015\/06\/how-google-may-trigger-answer-box-results-for-queries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">desencadenada por palabras clave de cola larga<\/span><\/a><span style=\"font-weight: 400;\">. Esto significa que las consultas de b\u00fasqueda m\u00e1s largas tienen m\u00e1s probabilidades de mostrar un cuadro de respuesta en sus resultados. En\u00a0<\/span><a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">b\u00fasqueda de palabras clave pertinentes<\/span><\/a><span style=\"font-weight: 400;\">, therefore, you'll want to focus on those that are 3 to 6 words long (i.e., \u201chow to start a blog\u201d rather than \u201cblog guide\u201d).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Adem\u00e1s, puede incorporar palabras clave en su contenido que <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/cognitiveseo.com\/blog\/6266\/decoding-google-answer-box-algorithm-serp-research-10-353-keywords\/\" target=\"_blank\" rel=\"noopener\">ya tienen cuadros de respuesta<\/a> en los resultados. De este modo, te aseguras de centrarte en las preguntas que Google considera que pueden responderse de forma sencilla. Comprueba la informaci\u00f3n que contiene actualmente el cuadro de respuesta y, a continuaci\u00f3n, ajusta tu propio contenido para responder mejor a la pregunta.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Por \u00faltimo, tambi\u00e9n puedes buscar en las secciones \"b\u00fasquedas relacionadas\" y \"la gente tambi\u00e9n pregunta\" de las SERP cualquier b\u00fasqueda relevante. Crear entradas que <\/span><span style=\"font-weight: 400;\">incluir esas palabras clave relacionadas<\/span><span style=\"font-weight: 400;\"> es una forma excelente de mostrar a Google que tu contenido est\u00e1 relacionado con la consulta original.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Content_Using_a_Question-and-Answer_Format\"><\/span><span style=\"font-weight: 400;\">2. Crear contenido utilizando un formato de preguntas y respuestas<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dado que el prop\u00f3sito de los cuadros de respuesta de Google es proporcionar respuestas r\u00e1pidas a preguntas comunes, tiene sentido que crees este tipo de contenido deliberadamente. Las preguntas <\/span><a href=\"https:\/\/www.semrush.com\/blog\/large-scale-study-how-to-rank-for-featured-snippets-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">maquillaje 41%<\/span><\/a><span style=\"font-weight: 400;\"> del contenido del buz\u00f3n de respuestas. En otras palabras, querr\u00e1 asegurarse de que al menos parte del contenido que produce <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/08\/09\/question-keywords\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">presenta claramente una pregunta<\/span><\/a><span style=\"font-weight: 400;\">y luego una respuesta directa.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Por extra\u00f1o que pueda parecer al principio, intenta acostumbrarte a responder a la pregunta principal de una p\u00e1gina o entrada en la primera frase del contenido. De este modo, aumentan las posibilidades de que las primeras frases o p\u00e1rrafos aparezcan en un cuadro de respuesta relevante. Tambi\u00e9n puedes incluir m\u00e1s de una pregunta por entrada. Si lo hace, el uso de palabras clave en\u00a0<\/span><span style=\"font-weight: 400;\">cabeceras<\/span><span style=\"font-weight: 400;\"> ayuda a Google a dar sentido a tu <\/span><a href=\"https:\/\/www.postmm.com\/seo\/technical-seo\/h1-and-h2-header-tags-and-how-they-affect-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contenido del subtema<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lo m\u00e1s importante es que incluyas respuestas breves y concisas. De este modo, se ajustar\u00e1 mejor a la\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dise\u00f1o de un buz\u00f3n de respuestas<\/span><\/a>. A<span style=\"font-weight: 400;\">in embargo, despu\u00e9s de la respuesta inicial, el resto del contenido puede ser tan largo y detallado como desee.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_Lists_Graphs_and_Tables\"><\/span><span style=\"font-weight: 400;\">3. Incluir listas, gr\u00e1ficos y tablas<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 16px;\">Como se ha mencionado anteriormente, el contenido que se muestra en los cuadros de respuesta de Google puede adoptar muchas formas. Sin embargo, las respuestas proporcionadas en formato de lista son incre\u00edblemente populares entre los usuarios, ya que esto les permite saltar r\u00e1pidamente a la informaci\u00f3n que necesitan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considere <a href=\"https:\/\/aci.info\/2014\/02\/20\/the-science-behind-the-popularity-of-listicles\/\" target=\"_blank\" rel=\"noopener\">the popularity of \u2018listicle' sites<\/a><\/span><span style=\"font-weight: 400;\">\u00a0como Buzzfeed. La gente quiere respuestas r\u00e1pidas, en un formato f\u00e1cil de leer. Google reconoce este deseo, y a menudo destacar\u00e1 sitios que incluyan respuestas formateadas en\u00a0<\/span><a href=\"https:\/\/www.searchenginejournal.com\/featured-snippets-types\/219907\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">listas, gr\u00e1ficos y tablas<\/span><\/a><span style=\"font-weight: 400;\">. Incluir estos elementos en su contenido puede aumentar sus posibilidades de captar la atenci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Si tiene un sitio de WordPress, puede crear tablas y gr\u00e1ficos f\u00e1cilmente mediante el uso de la aplicaci\u00f3n dedicada\u00a0<\/span><span style=\"font-weight: 400;\">plugins<\/span><span style=\"font-weight: 400;\">. Herramientas como <\/span><a href=\"https:\/\/wordpress.org\/plugins\/tablepress\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TablePress<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/wordpress.org\/plugins\/easy-table\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mesa Easy<\/span><\/a><span style=\"font-weight: 400;\"> le permiten crear r\u00e1pidamente contenidos f\u00e1ciles de utilizar. No olvide incluir tambi\u00e9n sus palabras clave.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_Search_Engine_Optimization_SEO_Best_Practices\"><\/span><span style=\"font-weight: 400;\">4. Mantener las mejores pr\u00e1cticas de optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cuando intente alcanzar la Posici\u00f3n #0, aseg\u00farese de no perder de vista su <\/span><a href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">objetivos habituales de optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/span><\/a><span style=\"font-weight: 400;\">. En <\/span><a href=\"https:\/\/www.fiftyfiveandfive.com\/5-google-algorithm-changes-to-focus-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Algoritmo de Google<\/span><\/a><span style=\"font-weight: 400;\"> necesita poder encontrar y entender sus p\u00e1ginas con la misma facilidad que sus visitantes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Deber\u00e1s asegurarte de que el contenido que deseas incluir en el cuadro de respuestas de Google es el siguiente <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noopener\">creado con SEO en\u00a0<\/a><\/span><span style=\"font-weight: 400;\">mente. Esto significa incluir las palabras clave en los t\u00edtulos, las descripciones y el contenido, utilizar correctamente las categor\u00edas y las etiquetas, acostumbrarse a <\/span><a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">enlaces internos<\/span><\/a>,<span style=\"font-weight: 400;\"> y <\/span><span style=\"font-weight: 400;\">etc.<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Existen varios plugins que pueden ayudarle a optimizar su sitio de WordPress para Google, por ejemplo <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">El marco SEO<\/span><\/a><span style=\"font-weight: 400;\">. Estas potentes herramientas le ayudan a buscar palabras clave relevantes y a analizar su contenido para posibles mejoras. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusi\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Alcanzar la posici\u00f3n #0 en Google no es tarea f\u00e1cil. Sin embargo, hacerlo puede suponer un aumento significativo del tr\u00e1fico y de las tasas de conversi\u00f3n, por lo que merece la pena el esfuerzo. Aunque nunca est\u00e1 garantizado que tu contenido llegue a un cuadro de respuestas de Google, hay muchas formas de aumentar tus posibilidades.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Recapitulemos las cuatro mejores estrategias que puede seguir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incluya <\/span><span style=\"font-weight: 400;\">palabras clave relevantes de cola larga<\/span><span style=\"font-weight: 400;\"> dentro de su contenido.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crear contenidos con un <\/span><span style=\"font-weight: 400;\">formato de preguntas y respuestas<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incluya <\/span><span style=\"font-weight: 400;\">listas, gr\u00e1ficos y tablas<\/span>.<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mant\u00e9ngase al d\u00eda <\/span><span style=\"font-weight: 400;\">Estrategia SEO.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00bfTienes m\u00e1s preguntas sobre los cuadros de respuesta de Google? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>When using Google, you may have noticed that the search engine will sometimes display one specific result in a box at the top of the first page. This is the Google \u2018answer box\u2019, and it offers a significant opportunity to your website. Being featured in a Google answer box is a great way to get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[],"class_list":{"0":"post-17257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you want your site&#039;s content to be noticed, Google answer boxes can play a huge role. 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