{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/","title":{"rendered":"3 estrategias clave de SEO para peque\u00f1as empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> es vital para cualquier sitio web, pero es especialmente importante para las peque\u00f1as empresas. Sin embargo, optimizar su sitio web no es tarea f\u00e1cil y puede requerir mucha paciencia. Los propietarios de peque\u00f1as empresas suelen trabajar ya a pleno rendimiento, lo que les deja poco tiempo para esta tarea adicional. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab7a041880af\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab7a041880af\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Por qu\u00e9 el SEO es crucial para las peque\u00f1as empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 estrategias clave de SEO para peque\u00f1as empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Centrarse en palabras clave de cola larga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Crear p\u00e1ginas adaptadas a dispositivos m\u00f3viles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Aproveche sus perfiles en las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay una serie de t\u00e1cticas SEO sencillas que puede aplicar para hacer crecer su marca y dar un impulso a su presencia en las b\u00fasquedas org\u00e1nicas. A su vez, esto puede conducir a un aumento de las conversiones y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">tr\u00e1fico del sitio<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, explicaremos con m\u00e1s detalle por qu\u00e9 es importante optimizar el SEO. Tambi\u00e9n discutiremos algunas de las estrategias clave que puede implementar en el sitio de su peque\u00f1a empresa. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Por qu\u00e9 el SEO es crucial para las peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO es el proceso utilizado para <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\">mejorar el posicionamiento de una p\u00e1gina web<\/a> en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP). Los motores de b\u00fasqueda categorizan las p\u00e1ginas web disponibles y las clasifican por orden de calidad y relevancia. Cientos de factores intervienen en la toma de esas decisiones, a pesar de que el proceso suele durar menos de un segundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas cosas que puede hacer para <a href=\"https:\/\/memberpress.com\/es\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">mejore su clasificaci\u00f3n<\/a>Por ejemplo, incluir etiquetas de encabezamiento en el contenido y fomentar los v\u00ednculos de retroceso. El uso de palabras clave tambi\u00e9n es muy importante, ya que indican a los motores de b\u00fasqueda de qu\u00e9 trata el contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollo de una <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">s\u00f3lida estrategia SEO<\/a> para su empresa puede ayudarle a atraer tr\u00e1fico a su sitio web y mejorar sus \u00edndices de conversi\u00f3n. Esto es especialmente importante para las peque\u00f1as empresas que acaban de empezar, ya que atraer tr\u00e1fico de b\u00fasqueda org\u00e1nico puede ser una forma muy rentable de promocionar su contenido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debido a la naturaleza del algoritmo de Google, las estrategias SEO que se consideran m\u00e1s eficaces est\u00e1n sujetas a cambios con el tiempo. Afortunadamente, sin embargo, hay algunos \"grandes \u00e9xitos\" que es poco probable que pierdan su magia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 estrategias clave de SEO para peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Llegados a este punto, es importante se\u00f1alar que nunca se garantiza una clasificaci\u00f3n 100% alta. Sin embargo, si se elabora <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">s\u00f3lida estrategia SEO<\/a>puede aumentar dr\u00e1sticamente sus posibilidades de aparecer en los primeros puestos de las SERP. Las tres t\u00e9cnicas siguientes le ayudar\u00e1n a conseguirlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Centrarse en palabras clave de cola larga <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al principio, los expertos en SEO cre\u00edan que bastaba con seleccionar palabras clave para captar la atenci\u00f3n de Google. Sin embargo, ahora el \u00e9xito del SEO depende espec\u00edficamente de las palabras clave de cola larga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las palabras clave de cola larga son expresiones m\u00e1s precisas y que se ajustan mejor a las consultas que tu p\u00fablico realmente realizar\u00e1. La gente suele buscar utilizando expresiones y frases cortas, en lugar de una o dos palabras. Por ejemplo, en lugar de buscar \u201calojamiento web\u201d, alguien interesado en contratar un plan podr\u00eda escribir algo como \u201cc\u00f3mo contratar alojamiento web\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En otras palabras, las palabras clave de cola larga reflejan m\u00e1s claramente lo que el buscador quiere realmente, y esto es exactamente lo que buscan los motores de b\u00fasqueda como Google. Se cree que estas frases env\u00edan <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% m\u00e1s tr\u00e1fico<\/a> a sitios web y blogs, lo que los convierte en una soluci\u00f3n ideal para las peque\u00f1as empresas que desean dar a conocer sus contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, el proceso de investigaci\u00f3n y aplicaci\u00f3n de las palabras clave de cola larga es el mismo que el de las palabras clave m\u00e1s tradicionales. Lo importante es centrarse en frases m\u00e1s naturales que tengan una longitud de entre tres y seis palabras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Crear p\u00e1ginas adaptadas a dispositivos m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google clasifica ahora los sitios web adaptados a m\u00f3viles por encima de los que no lo son (de media). Esto se debe a que las b\u00fasquedas m\u00f3viles han <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">superan a las b\u00fasquedas en ordenadores de sobremesa<\/a> por un margen significativo. Los usuarios de m\u00f3viles tambi\u00e9n representan <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">m\u00e1s del 52,2% de todo el tr\u00e1fico web mundial<\/a>Por eso es importante tener en cuenta sus necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la p\u00e1gina web de tu peque\u00f1a empresa no cumple con los est\u00e1ndares de Google, podr\u00edas llegar a perder clientes. <em>y<\/em> p\u00e1ginas vistas y, en cambio, ver c\u00f3mo sube su competencia en los rankings de b\u00fasqueda. Por lo tanto, ahora es esencial que su sitio funcione igual de bien <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/is-your-site-mobile-friendly\/\" target=\"_blank\">en un dispositivo m\u00f3vil<\/a> como en una pantalla m\u00e1s grande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen punto de partida es asegurarte de que el contenido multimedia de tu sitio web se pueda visualizar en los navegadores m\u00f3viles. Tambi\u00e9n debes asegurarte de que todo el texto sea legible, de que la velocidad de carga sea alta y de que las ventanas emergentes que utilices no resulten molestas. Google\u2019s <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Prueba de compatibilidad m\u00f3vil<\/a> es una forma excelente de evaluar la compatibilidad de su sitio web con dispositivos m\u00f3viles y obtener sugerencias para mejorarlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Aproveche sus perfiles en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Redes sociales<\/a> es una de las herramientas m\u00e1s poderosas de su arsenal. Probablemente ya sepa lo eficaces que pueden ser las plataformas sociales para comercializar sus contenidos. Sin embargo, quiz\u00e1 no sepas que las redes sociales tambi\u00e9n pueden ser una forma inteligente de impulsar tu SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muchos <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">los vendedores creen<\/a> que incluir enlaces a su sitio web a trav\u00e9s de las cuentas de las redes sociales puede tener un impacto notable en su clasificaci\u00f3n. Estos enlaces ayudan a los motores de b\u00fasqueda a entender qu\u00e9 sitios web son m\u00e1s populares y fiables, y a decidir d\u00f3nde deben posicionarse para las frases de palabras clave relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, compartir contenido en redes sociales contribuye a una <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">credibilidad de la marca<\/a> del mismo modo que los enlaces externos. Los \"me gusta\", \"compartir\", \"favoritos\", \"respuestas\" y \"retweets\" se consideran <a href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">formas de compartir en las redes sociales<\/a>Y la mejor forma de conseguirlos es crear contenidos con los que su p\u00fablico pueda interactuar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puedes intentar pedir directamente a tus seguidores que compartan contenido e incluso ofrecerles un incentivo por hacerlo. Por ejemplo, puedes organizar un concurso u ofrecer un c\u00f3digo de descuento. En lo que respecta al SEO, cuanta m\u00e1s actividad online haya en torno a tu marca, mejor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El SEO es importante por muchas razones, pero resulta especialmente relevante para las peque\u00f1as empresas que buscan consolidarse. Unas estrategias de SEO eficaces pueden ayudarte a maximizar el posicionamiento de tu sitio web en los resultados de b\u00fasqueda (SERP) y a consolidar la presencia de tu marca en Internet. Esto, a su vez, puede traducirse en un aumento del tr\u00e1fico del sitio web y en unas tasas de conversi\u00f3n m\u00e1s elevadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, hemos hablado de tres estrategias de SEO sencillas (pero muy eficaces) que pueden beneficiar a tu peque\u00f1a empresa. Te recomendamos que:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>C\u00e9ntrese en palabras clave de cola larga que imiten las consultas reales de los usuarios.<\/li><li>Aseg\u00farese de que su sitio web est\u00e1 totalmente optimizado para el uso m\u00f3vil.<\/li><li>Utiliza las redes sociales para enlazar con tus contenidos y anima a compartirlos.<br><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo realizar SEO de forma eficaz como peque\u00f1a empresa? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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