{"id":17406,"date":"2019-02-04T15:05:22","date_gmt":"2019-02-04T22:05:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17406"},"modified":"2024-03-05T20:22:46","modified_gmt":"2024-03-06T01:22:46","slug":"small-business-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/","title":{"rendered":"3 estrategias clave de SEO para peque\u00f1as empresas"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Optimizaci\u00f3n para motores de b\u00fasqueda (SEO) (se abre en una nueva pesta\u00f1a)\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> es vital para cualquier sitio web, pero es especialmente importante para las peque\u00f1as empresas. Sin embargo, optimizar su sitio web no es tarea f\u00e1cil y puede requerir mucha paciencia. Los propietarios de peque\u00f1as empresas suelen trabajar ya a pleno rendimiento, lo que les deja poco tiempo para esta tarea adicional. <br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5aa3f4c4743\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5aa3f4c4743\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#Why_SEO_Is_Crucial_for_Small_Businesses\" >Por qu\u00e9 el SEO es crucial para las peque\u00f1as empresas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#3_Key_SEO_Strategies_for_Small_Businesses\" >3 estrategias clave de SEO para peque\u00f1as empresas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#1_Focus_on_Long-Tail_Keywords\" >1. Centrarse en palabras clave de cola larga<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#2_Build_Mobile-Friendly_Pages\" >2. Crear p\u00e1ginas adaptadas a dispositivos m\u00f3viles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#3_Leverage_Your_Social_Media_Profiles\" >3. Aproveche sus perfiles en las redes sociales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/small-business-seo\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Afortunadamente, hay una serie de t\u00e1cticas SEO sencillas que puede aplicar para hacer crecer su marca y dar un impulso a su presencia en las b\u00fasquedas org\u00e1nicas. A su vez, esto puede conducir a un aumento de las conversiones y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">tr\u00e1fico del sitio<\/a>. <\/p>\n\n\n\n<p>En este post, explicaremos con m\u00e1s detalle por qu\u00e9 es importante optimizar el SEO. Tambi\u00e9n discutiremos algunas de las estrategias clave que puede implementar en el sitio de su peque\u00f1a empresa. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_SEO_Is_Crucial_for_Small_Businesses\"><\/span>Por qu\u00e9 el SEO es crucial para las peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO es el proceso utilizado para <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/what-is-seo\/\" target=\"_blank\">aumentar la posici\u00f3n de un sitio web<\/a> en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP). Los motores de b\u00fasqueda categorizan las p\u00e1ginas web disponibles y las clasifican por orden de calidad y relevancia. Cientos de factores intervienen en la toma de esas decisiones, a pesar de que el proceso suele durar menos de un segundo.<\/p>\n\n\n\n<p>Hay muchas cosas que puede hacer para <a href=\"https:\/\/memberpress.com\/es\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">mejore su clasificaci\u00f3n<\/a>Por ejemplo, incluir etiquetas de encabezamiento en el contenido y fomentar los v\u00ednculos de retroceso. El uso de palabras clave tambi\u00e9n es muy importante, ya que indican a los motores de b\u00fasqueda de qu\u00e9 trata el contenido.<\/p>\n\n\n\n<p>Desarrollo de una <a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">s\u00f3lida estrategia SEO<\/a> para su empresa puede ayudarle a atraer tr\u00e1fico a su sitio web y mejorar sus \u00edndices de conversi\u00f3n. Esto es especialmente importante para las peque\u00f1as empresas que acaban de empezar, ya que atraer tr\u00e1fico de b\u00fasqueda org\u00e1nico puede ser una forma muy rentable de promocionar su contenido.<\/p>\n\n\n\n<p>Debido a la naturaleza del algoritmo de Google, las estrategias SEO que se consideran m\u00e1s eficaces est\u00e1n sujetas a cambios con el tiempo. Afortunadamente, sin embargo, hay algunos \"grandes \u00e9xitos\" que es poco probable que pierdan su magia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_SEO_Strategies_for_Small_Businesses\"><\/span>3 estrategias clave de SEO para peque\u00f1as empresas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Llegados a este punto, es importante se\u00f1alar que nunca se garantiza una clasificaci\u00f3n 100% alta. Sin embargo, si se elabora <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">s\u00f3lida estrategia SEO<\/a>puede aumentar dr\u00e1sticamente sus posibilidades de aparecer en los primeros puestos de las SERP. Las tres t\u00e9cnicas siguientes le ayudar\u00e1n a conseguirlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Long-Tail_Keywords\"><\/span>1. Centrarse en palabras clave de cola larga <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al principio, los expertos en SEO cre\u00edan que bastaba con seleccionar palabras clave para captar la atenci\u00f3n de Google. Sin embargo, ahora el \u00e9xito del SEO depende espec\u00edficamente de las palabras clave de cola larga.<\/p>\n\n\n\n<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \u201c<a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a>\u201d, someone interested in buying a plan might enter something like \u201chow to get web hosting\u201d.<\/p>\n\n\n\n<p>En otras palabras, las palabras clave de cola larga reflejan m\u00e1s claramente lo que el buscador quiere realmente, y esto es exactamente lo que buscan los motores de b\u00fasqueda como Google. Se cree que estas frases env\u00edan <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% m\u00e1s tr\u00e1fico<\/a> a sitios web y blogs, lo que los convierte en una soluci\u00f3n ideal para las peque\u00f1as empresas que desean dar a conocer sus contenidos.<\/p>\n\n\n\n<p>Afortunadamente, el proceso de investigaci\u00f3n e implementaci\u00f3n de palabras clave de cola larga es el mismo que para las palabras clave m\u00e1s tradicionales. Lo importante es centrarse en frases m\u00e1s naturales de entre tres y seis palabras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Build_Mobile-Friendly_Pages\"><\/span>2. Crear p\u00e1ginas adaptadas a dispositivos m\u00f3viles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google clasifica ahora los sitios web adaptados a m\u00f3viles por encima de los que no lo son (de media). Esto se debe a que las b\u00fasquedas m\u00f3viles han <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">superan a las b\u00fasquedas en ordenadores de sobremesa<\/a> por un margen significativo. Los usuarios de m\u00f3viles tambi\u00e9n representan <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">m\u00e1s del 52,2% de todo el tr\u00e1fico web mundial<\/a>Por eso es importante tener en cuenta sus necesidades.<\/p>\n\n\n\n<p>Si el sitio web de su peque\u00f1a empresa no cumple las normas de Google, podr\u00eda perder clientes. <em>y<\/em> p\u00e1ginas vistas y, en cambio, ver c\u00f3mo sube su competencia en los rankings de b\u00fasqueda. Por lo tanto, ahora es esencial que su sitio funcione igual de bien <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/is-your-site-mobile-friendly\/\" target=\"_blank\">en un dispositivo m\u00f3vil<\/a> como en una pantalla m\u00e1s grande.<\/p>\n\n\n\n<p>Un buen punto de partida es asegurarse de que el contenido multimedia de su sitio se puede ver en navegadores m\u00f3viles. Tambi\u00e9n debe asegurarse de que todo el texto sea legible, de que la velocidad de carga sea alta y de que las ventanas emergentes que utilice sean discretas. Google <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly\" target=\"_blank\">Prueba de compatibilidad m\u00f3vil<\/a> es una forma excelente de evaluar la compatibilidad de su sitio web con dispositivos m\u00f3viles y obtener sugerencias para mejorarlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Social_Media_Profiles\"><\/span>3. Aproveche sus perfiles en las redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Redes sociales<\/a> es una de las herramientas m\u00e1s poderosas de su arsenal. Probablemente ya sepa lo eficaces que pueden ser las plataformas sociales para comercializar sus contenidos. Sin embargo, quiz\u00e1 no sepas que las redes sociales tambi\u00e9n pueden ser una forma inteligente de impulsar tu SEO.<\/p>\n\n\n\n<p>Muchos <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">los vendedores creen<\/a> que incluir enlaces a su sitio web a trav\u00e9s de las cuentas de las redes sociales puede tener un impacto notable en su clasificaci\u00f3n. Estos enlaces ayudan a los motores de b\u00fasqueda a entender qu\u00e9 sitios web son m\u00e1s populares y fiables, y a decidir d\u00f3nde deben posicionarse para las frases de palabras clave relevantes.<\/p>\n\n\n\n<p>Es m\u00e1s, el intercambio social contribuye a un <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">credibilidad de la marca<\/a> del mismo modo que los enlaces externos. Los \"me gusta\", \"compartir\", \"favoritos\", \"respuestas\" y \"retweets\" se consideran <a href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">formas de compartir en las redes sociales<\/a>Y la mejor forma de conseguirlos es crear contenidos con los que su p\u00fablico pueda interactuar.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes pedir directamente a tus seguidores que compartan contenidos, e incluso ofrecerles un incentivo por hacerlo. Por ejemplo, puede organizar un concurso u ofrecer un c\u00f3digo de descuento. Cuando se trata de SEO, cuanta m\u00e1s actividad online haya centrada en tu marca, mejor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El SEO es importante por muchas razones, pero es especialmente relevante para las peque\u00f1as empresas que buscan establecerse. Las estrategias eficaces de SEO pueden ayudarle a maximizar la clasificaci\u00f3n de su sitio en las SERP y a establecer la presencia de su marca en Internet. Esto, a su vez, puede conducir a un aumento del tr\u00e1fico del sitio y a un aumento de las tasas de conversi\u00f3n.<\/p>\n\n\n\n<p>En este post, hemos analizado tres estrategias SEO sencillas (pero muy eficaces) que pueden beneficiar a su peque\u00f1a empresa. Usted querr\u00e1:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>C\u00e9ntrese en palabras clave de cola larga que imiten las consultas reales de los usuarios.<\/li><li>Aseg\u00farese de que su sitio web est\u00e1 totalmente optimizado para el uso m\u00f3vil.<\/li><li>Utiliza las redes sociales para enlazar con tus contenidos y anima a compartirlos.<br><\/li><\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo realizar SEO de forma eficaz como peque\u00f1a empresa? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. Fortunately, there are a number of [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[],"class_list":{"0":"post-17406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Search Engine Optimization (SEO) is vital to any website owner \u2013 particularly for small businesses. 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However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Search Engine Optimization (SEO) (opens in a new tab)\">Search Engine Optimization (SEO)<\/a> is vital to any website, but is particularly important for small businesses. However, optimizing your site is no easy feat, and can require a lot of patience. Small business owners are often already working at full capacity \u2013 leaving little time for this additional task. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. <\/p>","content":[{"type":"text","data":"Fortunately, there are a number of simple SEO tactics that you can implement to grow your brand and give your organic search presence a boost. In turn, this may lead to an increase in conversions and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\">site traffic<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll explain why optimizing SEO is important in more detail. We\u2019ll also discuss some of the key strategies you can implement on your small business site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why SEO Is Crucial for Small Businesses<\/h2>","content":"Por qu\u00e9 el SEO es crucial para las peque\u00f1as empresas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second.<\/p>","content":[{"type":"text","data":"SEO is the process used to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/what-is-seo\/\" target=\"_blank\">increase a website's position<\/a> within Search Engine Results Pages (SERPs). Search engines categorize available web pages, and rank them in order of quality and relevance. Hundreds of factors go into making those decisions \u2013 despite the fact that the process typically takes less than a second."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about.<\/p>","content":[{"type":"text","data":"There are many things you can do to <a href=\"https:\/\/memberpress.com\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">boost your rankings<\/a>, such as including header tags in your content and encouraging backlinks. The use of keywords is also incredibly important, since these tell search engines what your content is all about."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content.<\/p>","content":[{"type":"text","data":"Developing a <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">strong SEO strategy<\/a> for your business can help drive traffic to your site, and improve your conversion rates. This is especially vital for small businesses that are just starting out, since driving organic search traffic can be a very cost-effective way of promoting your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic.<\/p>","content":[{"type":"text","data":"Due to the nature of the Google algorithm, the SEO strategies that are considered the most effective are subject to change over time. Fortunately, however, there are a few \u2018big hitters\u2019 that are unlikely to ever lose their magic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Key SEO Strategies for Small Businesses<\/h2>","content":"3 estrategias clave de SEO para peque\u00f1as empresas","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that.<\/p>","content":[{"type":"text","data":"At this point, it\u2019s important to note that a high ranking is never 100% guaranteed. However, by carefully crafting a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/best-seo-tools-for-membership-sites\/\" target=\"_blank\">strong SEO strategy<\/a>, you can dramatically increase your chances of placing high in SERPs. The following three techniques will help you do just that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Focus on Long-Tail Keywords <\/h3>","content":"1. Centrarse en palabras clave de cola larga","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords.<\/p>","content":[{"type":"text","data":"SEO experts originally believed that targeting keywords was all it took to grab Google\u2019s attention. However, successful SEO now depends specifically on long-tail keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\".<\/p>","content":[{"type":"text","data":"Long-tail keywords are phrases that are more precise, and a closer match to the queries your audience will actually make. People tend to search using phrases and short sentences, rather than one or two words. For example, rather than searching for \"web hosting\", someone interested in buying a plan might enter something like \"how to get web hosting\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there.<\/p>","content":[{"type":"text","data":"In other words, long-tail keywords more clearly reflect what the searcher actually wants \u2013 and this is exactly what search engines like Google look for. These phrases are thought to send about <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/moz.com\/blog\/illustrating-the-long-tail\" target=\"_blank\">70% more traffic<\/a> to websites and blogs, making them an ideal solution for small business looking to get their content out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long.<\/p>","content":[{"type":"text","data":"Fortunately, the process of researching and implementing long-tail keywords is the same as it is for more traditional keywords. What's important is to focus on more natural phrases that are three to six words long."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Build Mobile-Friendly Pages<\/h3>","content":"2. Crear p\u00e1ginas adaptadas a dispositivos m\u00f3viles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs.<\/p>","content":[{"type":"text","data":"Google now ranks websites that are mobile friendly above those that aren\u2019t (on average). This is because mobile searches have <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/search-engine-marketing\/search-engine-statistics\/\" target=\"_blank\">overtaken desktop searches<\/a> by a significant margin. Mobile users also account for <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\" target=\"_blank\">more than 52.2% of all web traffic worldwide<\/a>, so it\u2019s important to consider their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen.<\/p>","content":[{"type":"text","data":"If your small business website falls short of Google's standards, you could potentially lose customers <em>and<\/em> page views, and see your competition rise in the search rankings instead. Therefore, it\u2019s now essential for your site to work just as well <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">on a mobile device<\/a> as it does on a larger screen."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it.<\/p>","content":[{"type":"text","data":"A good place to start is by ensuring that the multimedia content on your site is viewable on mobile browsers. You should also make sure that all text is readable, your loading speeds are high, and any pop-ups you use are unobtrusive. Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/?utm_source=wmc-blog&amp;utm_medium=referral&amp;utm_campaign=mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a> is an excellent way to assess your site\u2019s mobile compatibility, and get some suggestions for improving it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Leverage Your Social Media Profiles<\/h3>","content":"3. Aproveche sus perfiles en las redes sociales","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\">Social media<\/a> is one of the most powerful tools in your arsenal. You\u2019re probably already aware of how effective social platforms can be for marketing your content. However, you may not realize that social media can also be a smart way to boost your SEO."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases.<\/p>","content":[{"type":"text","data":"Many <a href=\"https:\/\/www.sharethis.com\/best-practices\/2017\/08\/improve-search-engine-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">marketers believe<\/a> that including links to your website via social media accounts can have a noticeable impact on your rankings. These links help search engines understand what websites are most popular and trusted, and decide where they should rank for relevant keyword phrases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with.<\/p>","content":[{"type":"text","data":"What's more, social sharing contributes to a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\" target=\"_blank\">brand\u2019s credibility<\/a> in the same way that external links do. Likes, shares, favorites, replies, and retweets are all considered <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">forms of social sharing<\/a>, and the best way to solicit these is by creating content that your audience can engage with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. <\/p>","content":[{"type":"text","data":"You can also try asking your followers directly to share content, and even provide an incentive for doing so. For example, you can run a competition or offer a discount code. When it comes to SEO, the more online activity there is that's centered around your brand, the better. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates.<\/p>","content":[{"type":"text","data":"SEO is important for a lot of reasons, but it's especially relevant for small businesses looking to get established. Effective SEO strategies can help you maximize your site's SERP rankings, and establish your brand\u2019s presence online. This, in turn, can lead to increased site traffic and boosted conversion rates."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've discussed three simple (yet highly-effective) SEO strategies that can benefit your small business. You'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Focus on long-tail keywords that mimic real user queries.<\/li><li>Ensure that your website is fully optimized for mobile use.<\/li><li>Use social media to link back to your content and encourage social sharing.<br><\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>C\u00e9ntrese en palabras clave de cola larga que imiten las consultas reales de los usuarios.<\/li><li>Aseg\u00farese de que su sitio web est\u00e1 totalmente optimizado para el uso m\u00f3vil.<\/li><li>Utiliza las redes sociales para enlazar con tus contenidos y anima a compartirlos.<br><\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! <\/p>","content":[{"type":"text","data":"Do you have any more questions about how to perform SEO effectively as a small business? Let us know in the comments section below! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><br><\/p>","content":[{"type":"text","data":"<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17406"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17467"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}