{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Ofrecer una afiliaci\u00f3n de prueba (lo bueno y lo malo)"},"content":{"rendered":"<p>\u00bfQu\u00e9 otra cosa atrae tanto a una multitud como los productos y servicios gratuitos? Pocas cosas. Al fin y al cabo, la idea es beneficiosa tanto para las empresas como para los consumidores. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0354474092\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0354474092\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Tipos de periodos de prueba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >\u00bfQu\u00e9 tipo de afiliaci\u00f3n de prueba es mejor?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Ofrecer una afiliaci\u00f3n de prueba (lo bueno)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Alivia el miedo al compromiso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Crea tu lista de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Pruebas de productos integradas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >P\u00fablico cautivo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Ofrecer una afiliaci\u00f3n de prueba (lo malo)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >P\u00e9rdida potencial de dinero<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Posible p\u00e9rdida de tiempo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Como empresario, tiene la oportunidad de presentar sus productos y servicios a una multitud, y como consumidor obtiene algo gratis. <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>le permite establecer todo tipo de estructuras de precios, incluidos periodos de prueba. Por supuesto, ofrecer tu producto de forma gratuita no est\u00e1 exento de riesgos, pero las cosas que merecen la pena suelen conllevar alg\u00fan riesgo, \u00bfno?<\/p>\n\n\n\n<p>Ofrecer una suscripci\u00f3n de prueba en su sitio web no es diferente. En este post, repasaremos los tipos de membres\u00edas de prueba y le daremos un resumen de los pros y los contras de ofrecer una. Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Tipos de periodos de prueba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hay diferentes formas de ofrecer un periodo de prueba. Por ejemplo, puede ofrecer a los clientes potenciales un periodo de prueba gratuito, por ejemplo, treinta d\u00edas de acceso gratuito a su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Tambi\u00e9n puede ofrecer una versi\u00f3n de prueba con acceso limitado, en la que permita a los clientes potenciales examinar su sitio de afiliaci\u00f3n, pero con un n\u00famero limitado de funciones. Tal vez les restrinja el acceso al nivel b\u00e1sico, o tal vez les permita entrar en el nivel medio pero restringiendo el acceso a determinadas funciones, como <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">cursos en l\u00ednea<\/a> o foros de debate.<\/p>\n\n\n\n<p>Recuerde tambi\u00e9n que los periodos de prueba no tienen por qu\u00e9 ser gratuitos. Puede ofrecer periodos de prueba a un precio rebajado u ofrecer un incentivo, como dar a los clientes potenciales un mes de acceso gratuito si se comprometen a comprar una suscripci\u00f3n. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>\u00bfQu\u00e9 tipo de afiliaci\u00f3n de prueba es mejor?\u00a0<\/strong><\/h2>\n\n\n\n<p>Dependiendo del tipo de producto o servicio que ofrezca, deber\u00e1 tener en cuenta tres aspectos b\u00e1sicos.\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>En primer lugar, considere si el periodo de prueba es lo suficientemente largo. Los consumidores necesitar\u00e1n tiempo suficiente para determinar si se beneficiar\u00e1n de su producto o servicio. En cuanto al acceso limitado, deber\u00e1 determinar si los recursos restringidos son suficientes para que decidan si su producto o servicio es adecuado para ellos.\u00a0<\/li><li>A continuaci\u00f3n, considere el aspecto financiero. \u00bfPuede permitirse regalar productos o servicios o permitir el acceso gratuito? Del mismo modo, \u00bfmerece la pena pagar una tarifa reducida por el tiempo que tardar\u00e1 en instalarse una persona que no es cliente?<\/li><li>Por \u00faltimo, \u00bfcu\u00e1nto tiempo calcula que tendr\u00e1 que esperar para ver si los clientes de prueba compran y se convierten en clientes? Como ya sabe, el tiempo es oro cuando se trata de negocios.<\/li><\/ol>\n\n\n\n<p>Si eval\u00faa detenidamente las respuestas a estas preguntas, podr\u00e1 determinar mejor qu\u00e9 tipo de oferta de prueba se adapta mejor a su modelo de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Ofrecer una afiliaci\u00f3n de prueba (lo bueno)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como ya hemos discutido, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">periodos de prueba<\/a> Presentan su producto al p\u00fablico y le dan la oportunidad de demostrar lo incre\u00edbles que son sus servicios (\u00a1y usted mismo!). Estas son algunas de sus ventajas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Alivia el miedo al compromiso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al ofrecer una prueba gratuita o con una tarifa nominal, permite a su p\u00fablico ver lo que se est\u00e1 perdiendo (su servicio o producto) y alivia su miedo al compromiso mostr\u00e1ndoles aquello sin lo que no pueden vivir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Crea tu lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra ventaja es que un cliente potencial que participa en una prueba gratuita (a diferencia de un cliente potencial procedente de otra fuente) se ha tomado el tiempo de iniciar sesi\u00f3n, crear un perfil y ver el contenido disponible. Eso significa que es m\u00e1s probable que se queden a largo plazo. Y no s\u00f3lo eso, sino que adem\u00e1s te habr\u00e1s ganado su direcci\u00f3n de correo electr\u00f3nico para futuras comunicaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Pruebas de productos integradas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los periodos de prueba tambi\u00e9n son una gran oportunidad para pedir opiniones sobre sus servicios y productos. Lo m\u00e1s probable es que obtenga una gran perspectiva: \u00a1es marketing y prueba de productos, todo en uno! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>P\u00fablico cautivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los productos y servicios ofrecidos durante una prueba pr\u00e1cticamente se venden solos, por lo que no es necesario ning\u00fan tipo de marketing o persuasi\u00f3n adicional, siempre y cuando se haya asegurado de que lo que ofrece es de primera categor\u00eda.<\/p>\n\n\n\n<p>Sin embargo, cuando los clientes potenciales se plantean si desean suscribirse por completo a su sitio de afiliaci\u00f3n durante el periodo de prueba, puede aprovechar su atenci\u00f3n ofreci\u00e9ndoles incentivos adicionales, como descuentos en una afiliaci\u00f3n anual, un descuento por recomendaci\u00f3n o un soborno, o incluso un acceso anticipado a un pr\u00f3ximo curso que tenga previsto lanzar.\u00a0<\/p>\n\n\n\n<p>Y si necesita una raz\u00f3n m\u00e1s para convencerse de que debe ofrecer un periodo de prueba, es \u00e9sta: los clientes que experimentan su servicio antes de comprarlo ya saben lo que van a obtener cuando realicen la compra, por lo que sus expectativas y su satisfacci\u00f3n ya est\u00e1n cubiertas. (\u00a1Ahora siga as\u00ed!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Ofrecer una afiliaci\u00f3n de prueba (lo malo)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aunque parece que las ventajas son infinitas, hay un par de inconvenientes cuando se trata de periodos de prueba. Probablemente, el m\u00e1s flagrante est\u00e9 relacionado con el dinero. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>P\u00e9rdida potencial de dinero<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No s\u00f3lo debe considerar si puede permit\u00edrselo, sino que tambi\u00e9n debe tener cuidado con aquellos que tienen toda la intenci\u00f3n de aceptar su oferta, pero que no tienen ninguna intenci\u00f3n de suscribirse a su sitio de afiliaci\u00f3n. Por eso es importante tener en cuenta los riesgos de permitir el acceso a su contenido a quienes no son miembros.<\/p>\n\n\n\n<p>Una medida de seguridad que puede aplicar es optar por un descuento en lugar de la gratuidad, sobre todo si ofrece una versi\u00f3n de prueba de algunos de sus contenidos m\u00e1s valiosos. <\/p>\n\n\n\n<p>Dado que tendr\u00e1 que recopilar informaci\u00f3n personal y de pago cuando facture la afiliaci\u00f3n de prueba, muchos de los que buscan un obsequio se echar\u00e1n atr\u00e1s sabiendo que tienen que facilitar dicha informaci\u00f3n y que tienen que ponerse en contacto con usted para cancelar su afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Posible p\u00e9rdida de tiempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otra desventaja est\u00e1 relacionada con el tiempo. Si su <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el periodo de prueba no es lo suficientemente largo<\/a> para que alguien se forme realmente una opini\u00f3n de su servicio, tanto usted como ellos pierden el tiempo. <\/p>\n\n\n\n<p>Pero puede ser necesario probar y equivocarse para perfeccionar la duraci\u00f3n del periodo de prueba en funci\u00f3n del producto o servicio que se ofrezca. Lo mejor que puede hacer es pedir su opini\u00f3n al cliente potencial durante el seguimiento. Simplemente preg\u00fanteles si creen que han tenido tiempo suficiente para tomar una decisi\u00f3n.<\/p>\n\n\n\n<p><strong><em>Ahora te toca a ti:<\/em><\/strong> <em>\u00bfHa ofrecido un periodo de prueba? \u00bfCu\u00e1les fueron las ventajas? \u00bfLos contras? \u00bfQu\u00e9 consejo puede dar a los lectores que quieran lanzar su primera prueba gratuita? \u00bfO tiene m\u00e1s preguntas sobre c\u00f3mo ofrecer una prueba de afiliaci\u00f3n por su cuenta? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":{"0":"post-17434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-marketing","10":"tag-trials","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. 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Not much! After all, the idea is a win-win for both businesses and consumers. <\/p>","content":[{"type":"text","data":"What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?<\/p>","content":[{"type":"text","data":"As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. <a href=\"https:\/\/memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>allows you to set up all kinds of pricing structures, including trial periods. Of course, offering your product for free doesn\u2019t come without risks \u2013 but things worth doing often involve some risk, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!<\/p>","content":[{"type":"text","data":"Offering a trial membership on your website is no different. In this post, we'll go over the types of trial memberships and give you a rundown of the pros and cons of offering one. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><strong>Types of Trial Periods<\/strong><\/h2>","content":"Tipos de periodos de prueba","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. <\/p>","content":[{"type":"text","data":"There are different ways to offer a trial period. For example, you can give potential clients a free trial-membership period\u2014say, thirty days of free access to your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards.<\/p>","content":[{"type":"text","data":"Or you can offer a limited-access trial where you allow potential clients to peruse your membership site but with a limited amount of features. Perhaps you restrict them to the entry-level tier, or maybe you let them into the mid-level tier but restrict access to certain features, such as <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">online courses<\/a> or discussion boards."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;<\/p>","content":[{"type":"text","data":"Also keep in mind that trial periods don't have to be free. You can offer trial periods at a discounted rate or offer an incentive, such as giving leads a month of free access if they commit to buying a membership. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><strong>What Type of Trial Membership is Best?&nbsp;<\/strong><\/h2>","content":"\u00bfQu\u00e9 tipo de afiliaci\u00f3n de prueba es mejor?&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;<\/p>","content":[{"type":"text","data":"You'll want to take a three basic things into consideration depending on the type of product or service you're offering.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>First, consider whether the trial period is long enough. Consumers will need enough time to determine whether they'll benefit from your product or service. On the limited-access side, you'll want to determine if the restricted resources are enough for them to decide if your product or service is a good fit for them.&nbsp;<\/li><li>Next, consider the financial aspect. Can you afford to give away products or services or allow free access? Similarly, is the discounted fee worth the time it'll take to take to get a non-client set up?<\/li><li>Finally, how long do you estimate you'll have to wait to see if trial customers buy and turn into clients? As you know, time is money when it comes to business.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>En primer lugar, considere si el periodo de prueba es lo suficientemente largo. Los consumidores necesitar\u00e1n tiempo suficiente para determinar si se beneficiar\u00e1n de su producto o servicio. En cuanto al acceso limitado, deber\u00e1 determinar si los recursos restringidos son suficientes para que decidan si su producto o servicio es adecuado para ellos.&nbsp;<\/li><li>A continuaci\u00f3n, considere el aspecto financiero. \u00bfPuede permitirse regalar productos o servicios o permitir el acceso gratuito? Del mismo modo, \u00bfmerece la pena pagar una tarifa reducida por el tiempo que tardar\u00e1 en instalarse una persona que no es cliente?<\/li><li>Por \u00faltimo, \u00bfcu\u00e1nto tiempo calcula que tendr\u00e1 que esperar para ver si los clientes de prueba compran y se convierten en clientes? Como ya sabe, el tiempo es oro cuando se trata de negocios.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model.<\/p>","content":[{"type":"text","data":"By carefully assessing the answers to these questions, you\u2019ll be better able to determine which kind of trial offer works best for your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><strong>Offering a Trial Membership (The Good)<\/strong><\/h2>","content":"Ofrecer una afiliaci\u00f3n de prueba (lo bueno)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that.<\/p>","content":[{"type":"text","data":"As we\u2019ve discussed, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial periods<\/a> get your product in front of an audience and give you a chance to prove how awesome your services (and you!) are. Following are a few of the benefits of that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\">Eases fear of commitment <\/h3>","content":"Alivia el miedo al compromiso","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without.<\/p>","content":[{"type":"text","data":"By offering a free or nominal-fee trial, you allow your audience to see what they're missing (your service or product) and ease their fear of commitment by showing them what they can\u2019t live without."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\">Builds your email list<\/h3>","content":"Crea tu lista de correo electr\u00f3nico","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications.<\/p>","content":[{"type":"text","data":"Another pro is that a lead who participates in a free trial (as opposed to a lead from another source) has taken the time to login, set up a profile, and view the content available. That means they're more likely to stick around for the long haul. Not only that, but you've gained their email address for future communications."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\">Built-in product testing<\/h3>","content":"Pruebas de productos integradas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! <\/p>","content":[{"type":"text","data":"Trial periods are also a great opportunity to ask for feedback on your services and products. You\u2019ll most likely gain great insight\u2014it\u2019s marketing and product-testing all in one! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"captive-audience\">Captive audience<\/h3>","content":"P\u00fablico cautivo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch.<\/p>","content":[{"type":"text","data":"The products and services offered during a trial practically sell themselves, so no additional marketing or persuading is necessary\u2014that is, of course, as long as you\u2019ve ensured that what you're providing is top-notch."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;<\/p>","content":[{"type":"text","data":"However, when leads are considering whether to fully opt in to your membership site during their trial period, you can take advantage of having their attention by offering additional incentives, such as discounts on a yearly membership, a referral discount or kickback, or maybe even early access to an upcoming course you\u2019re planning to launch.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)<\/p>","content":[{"type":"text","data":"And if you need one more reason to convince you to offer a trial period, it's this: customers who experience your service before they buy already know what they\u2019re getting when they actually make the purchase, so their expectations and satisfaction are already met. (Now just keep it up!)"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><strong>Offering a Trial Membership (The Bad)<\/strong><\/h2>","content":"Ofrecer una afiliaci\u00f3n de prueba (lo malo)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. <\/p>","content":[{"type":"text","data":"Though it seems like the pros are endless, there are definitely a couple of downsides when it comes to trial periods. Probably the most glaring is related to money. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\">Potential loss of money<\/h3>","content":"P\u00e9rdida potencial de dinero","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content.<\/p>","content":[{"type":"text","data":"Not only should you consider whether you can you afford it, you should also be cautious about those who have every intention of taking you up on your offer but who have zero intention of ever signing up for your membership site. That\u2019s why it's important to consider the risks of allowing nonmembers access to your content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. <\/p>","content":[{"type":"text","data":"One fail-safe you can implement is to go the discounted-fee route rather than the free route, especially if you're offering a trial on some of your most valuable content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership.<\/p>","content":[{"type":"text","data":"Because you'll need to collect payment and personal information when you invoice on the trial membership, many of those who are out for a freebie will back out knowing they need to provide such information and that they need to contact you to cancel their membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\">Potential for wasted time<\/h3>","content":"Posible p\u00e9rdida de tiempo","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. <\/p>","content":[{"type":"text","data":"Another con is related to time. If your <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">trial period is not long enough<\/a> for someone to truly form an opinion of your service, both your and their time is wasted. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision.<\/p>","content":[{"type":"text","data":"But it can take some trial and error to perfect that sweet-spot on how long a trial period should go based on the product or service you're offering. Your best bet is to ask for feedback when you follow up with the lead. Simply ask them if they felt like they had enough time to formulate a decision."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em><\/p>","content":[{"type":"text","data":"<strong><em>Now it's your turn:<\/em><\/strong> <em>Have you offered a trial period? What were the pros? The cons? What advice can you give readers who want to launch their first free trial? Or do you have more questions about offering a membership trial of your own? Let us know in the comments.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17434"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}