{"id":17434,"date":"2019-02-14T10:33:00","date_gmt":"2019-02-14T17:33:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=17434"},"modified":"2022-02-11T13:49:31","modified_gmt":"2022-02-11T20:49:31","slug":"the-pros-and-cons-of-offering-trial-periods-on-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","title":{"rendered":"Ofrecer una afiliaci\u00f3n de prueba (lo bueno y lo malo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 otra cosa atrae tanto a una multitud como los productos y servicios gratuitos? Pocas cosas. Al fin y al cabo, la idea es beneficiosa tanto para las empresas como para los consumidores. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abf6a8d2a8e1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abf6a8d2a8e1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Types_of_Trial_Periods\" >Tipos de periodos de prueba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#What_Type_of_Trial_Membership_is_Best\" >\u00bfQu\u00e9 tipo de afiliaci\u00f3n de prueba es mejor?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Good\" >Ofrecer una afiliaci\u00f3n de prueba (lo bueno)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Eases_fear_of_commitment\" >Alivia el miedo al compromiso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Builds_your_email_list\" >Crea tu lista de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Built-in_product_testing\" >Pruebas de productos integradas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Captive_audience\" >P\u00fablico cautivo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Offering_a_Trial_Membership_The_Bad\" >Ofrecer una afiliaci\u00f3n de prueba (lo malo)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_loss_of_money\" >P\u00e9rdida potencial de dinero<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#Potential_for_wasted_time\" >Posible p\u00e9rdida de tiempo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Como empresario, tiene la oportunidad de presentar sus productos y servicios a una multitud, y como consumidor obtiene algo gratis. <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>le permite establecer todo tipo de estructuras de precios, incluidos periodos de prueba. Por supuesto, ofrecer tu producto de forma gratuita no est\u00e1 exento de riesgos, pero las cosas que merecen la pena suelen conllevar alg\u00fan riesgo, \u00bfno?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrecer una suscripci\u00f3n de prueba en tu p\u00e1gina web no es diferente. En esta entrada, repasaremos los tipos de suscripciones de prueba y te explicaremos las ventajas y desventajas de ofrecer una. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-trial-periods\"><span class=\"ez-toc-section\" id=\"Types_of_Trial_Periods\"><\/span><strong>Tipos de periodos de prueba<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay diferentes formas de ofrecer un periodo de prueba. Por ejemplo, puede ofrecer a los clientes potenciales un periodo de prueba gratuito, por ejemplo, treinta d\u00edas de acceso gratuito a su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede ofrecer una versi\u00f3n de prueba con acceso limitado, en la que permita a los clientes potenciales examinar su sitio de afiliaci\u00f3n, pero con un n\u00famero limitado de funciones. Tal vez les restrinja el acceso al nivel b\u00e1sico, o tal vez les permita entrar en el nivel medio pero restringiendo el acceso a determinadas funciones, como <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">cursos en l\u00ednea<\/a> o foros de debate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten en cuenta tambi\u00e9n que los periodos de prueba no tienen por qu\u00e9 ser gratuitos. Puedes ofrecer periodos de prueba con un descuento o alg\u00fan incentivo, como, por ejemplo, ofrecer a los clientes potenciales un mes de acceso gratuito si se comprometen a contratar una suscripci\u00f3n. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-type-of-trial-membership-is-best\"><span class=\"ez-toc-section\" id=\"What_Type_of_Trial_Membership_is_Best\"><\/span><strong>\u00bfQu\u00e9 tipo de afiliaci\u00f3n de prueba es mejor?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del tipo de producto o servicio que ofrezcas, te conviene tener en cuenta tres aspectos b\u00e1sicos.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>En primer lugar, plant\u00e9ate si el periodo de prueba es lo suficientemente largo. Los consumidores necesitar\u00e1n tiempo suficiente para determinar si tu producto o servicio les resultar\u00e1 \u00fatil. En cuanto al acceso limitado, deber\u00e1s valorar si los recursos restringidos son suficientes para que puedan decidir si tu producto o servicio se adapta a sus necesidades.&nbsp;<\/li><li>A continuaci\u00f3n, ten en cuenta el aspecto financiero. \u00bfTe puedes permitir regalar productos o servicios, o permitir el acceso gratuito? Del mismo modo, \u00bfmerece la pena el tiempo que te llevar\u00e1 dar de alta a alguien que a\u00fan no es cliente a cambio de una tarifa con descuento?<\/li><li>Por \u00faltimo, \u00bfcu\u00e1nto tiempo calculas que tendr\u00e1s que esperar para saber si los clientes de prueba compran y se convierten en clientes habituales? Como sabes, en los negocios, el tiempo es dinero.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Si eval\u00faa detenidamente las respuestas a estas preguntas, podr\u00e1 determinar mejor qu\u00e9 tipo de oferta de prueba se adapta mejor a su modelo de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-good\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Good\"><\/span><strong>Ofrecer una afiliaci\u00f3n de prueba (lo bueno)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como ya hemos discutido, <a href=\"https:\/\/optinmonster.com\/free-to-paid-conversion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">periodos de prueba<\/a> Presentan su producto al p\u00fablico y le dan la oportunidad de demostrar lo incre\u00edbles que son sus servicios (\u00a1y usted mismo!). Estas son algunas de sus ventajas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"eases-fear-of-commitment\"><span class=\"ez-toc-section\" id=\"Eases_fear_of_commitment\"><\/span>Alivia el miedo al compromiso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al ofrecer una prueba gratuita o por un precio simb\u00f3lico, permites que tu p\u00fablico vea lo que se est\u00e1 perdiendo (tu servicio o producto) y alivias su miedo al compromiso mostr\u00e1ndoles aquello sin lo que no pueden vivir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-your-email-list\"><span class=\"ez-toc-section\" id=\"Builds_your_email_list\"><\/span>Crea tu lista de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra ventaja es que un cliente potencial que participa en una prueba gratuita (a diferencia de uno procedente de otra fuente) se ha tomado la molestia de iniciar sesi\u00f3n, crear un perfil y consultar el contenido disponible. Eso significa que es m\u00e1s probable que se quede a largo plazo. Y no solo eso, sino que adem\u00e1s has obtenido su direcci\u00f3n de correo electr\u00f3nico para futuras comunicaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"built-in-product-testing\"><span class=\"ez-toc-section\" id=\"Built-in_product_testing\"><\/span>Pruebas de productos integradas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los periodos de prueba tambi\u00e9n son una gran oportunidad para pedir opiniones sobre sus servicios y productos. Lo m\u00e1s probable es que obtenga una gran perspectiva: \u00a1es marketing y prueba de productos, todo en uno! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"captive-audience\"><span class=\"ez-toc-section\" id=\"Captive_audience\"><\/span>P\u00fablico cautivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los productos y servicios que se ofrecen durante un periodo de prueba pr\u00e1cticamente se venden solos, por lo que no es necesario recurrir a estrategias de marketing adicionales ni a t\u00e9cnicas de persuasi\u00f3n; eso s\u00ed, siempre y cuando te hayas asegurado de que lo que ofreces sea de primera calidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, cuando los clientes potenciales se plantean si desean suscribirse por completo a su sitio de afiliaci\u00f3n durante el periodo de prueba, puede aprovechar su atenci\u00f3n ofreci\u00e9ndoles incentivos adicionales, como descuentos en una afiliaci\u00f3n anual, un descuento por recomendaci\u00f3n o un soborno, o incluso un acceso anticipado a un pr\u00f3ximo curso que tenga previsto lanzar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si necesitas una raz\u00f3n m\u00e1s para convencerte de que ofrezcas un periodo de prueba, es esta: los clientes que prueban tu servicio antes de comprarlo ya saben lo que van a recibir cuando finalmente realicen la compra, por lo que sus expectativas y su satisfacci\u00f3n ya est\u00e1n cubiertas. (\u00a1Ahora solo tienes que seguir as\u00ed!)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"offering-a-trial-membership-the-bad\"><span class=\"ez-toc-section\" id=\"Offering_a_Trial_Membership_The_Bad\"><\/span><strong>Ofrecer una afiliaci\u00f3n de prueba (lo malo)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque parece que las ventajas son infinitas, hay un par de inconvenientes cuando se trata de periodos de prueba. Probablemente, el m\u00e1s flagrante est\u00e9 relacionado con el dinero. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-loss-of-money\"><span class=\"ez-toc-section\" id=\"Potential_loss_of_money\"><\/span>P\u00e9rdida potencial de dinero<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No solo debes plantearte si te lo puedes permitir, sino que tambi\u00e9n debes tener cuidado con aquellas personas que tienen toda la intenci\u00f3n de aceptar tu oferta, pero que no tienen la m\u00e1s m\u00ednima intenci\u00f3n de suscribirse a tu sitio de membres\u00eda. Por eso es importante tener en cuenta los riesgos que conlleva permitir el acceso a tu contenido a personas que no son miembros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una medida de seguridad que puedes adoptar es optar por una tarifa reducida en lugar de ofrecerlo gratis, sobre todo si est\u00e1s ofreciendo un periodo de prueba para algunos de tus contenidos m\u00e1s valiosos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que tendr\u00e1s que recopilar datos de pago e informaci\u00f3n personal al emitir la factura de la suscripci\u00f3n de prueba, muchos de los que solo buscan algo gratis se echar\u00e1n atr\u00e1s al saber que tienen que facilitar dicha informaci\u00f3n y que deben ponerse en contacto contigo para cancelar su suscripci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"potential-for-wasted-time\"><span class=\"ez-toc-section\" id=\"Potential_for_wasted_time\"><\/span>Posible p\u00e9rdida de tiempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra desventaja est\u00e1 relacionada con el tiempo. Si su <a href=\"https:\/\/customer.io\/blog\/free-trial-user-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el periodo de prueba no es lo suficientemente largo<\/a> para que alguien se forme realmente una opini\u00f3n de su servicio, tanto usted como ellos pierden el tiempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, puede que tengas que pasar por un proceso de prueba y error hasta dar con el punto \u00f3ptimo en cuanto a la duraci\u00f3n del periodo de prueba, en funci\u00f3n del producto o servicio que ofrezcas. Lo mejor que puedes hacer es pedir opiniones cuando hagas el seguimiento con el cliente potencial. Simplemente preg\u00fantale si le ha parecido que ha tenido tiempo suficiente para tomar una decisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ahora te toca a ti:<\/em><\/strong> <em>\u00bfHa ofrecido un periodo de prueba? \u00bfCu\u00e1les fueron las ventajas? \u00bfLos contras? \u00bfQu\u00e9 consejo puede dar a los lectores que quieran lanzar su primera prueba gratuita? \u00bfO tiene m\u00e1s preguntas sobre c\u00f3mo ofrecer una prueba de afiliaci\u00f3n por su cuenta? H\u00e1ganoslo saber en los comentarios.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>What else draws a crowd like free products and services? Not much! After all, the idea is a win-win for both businesses and consumers. As a business owner, you have a chance to pitch your products and services to a crowd, and as a consumer you get something free. MemberPress allows you to set up [&hellip;]<\/p>\n","protected":false},"author":3121,"featured_media":17530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,94],"tags":[823],"class_list":["post-17434","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-marketing","tag-trials","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lindsay Flanagan\"\/>\n\t<meta name=\"keywords\" content=\"should i offer a free trial,trials\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Offering a Trial Membership (The Good and Bad)\" \/>\n\t\t<meta property=\"og:description\" content=\"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2019-02-14T17:33:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-02-11T20:49:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Offering a Trial Membership (The Good and Bad)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#blogposting\",\"name\":\"Offering a Trial Membership (The Good and Bad)\",\"headline\":\"Offering a Trial Membership (The Good and the Bad)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Trial-Period@2x.png\",\"width\":1480,\"height\":945,\"caption\":\"offering a trial membership\"},\"datePublished\":\"2019-02-14T10:33:00-05:00\",\"dateModified\":\"2022-02-11T13:49:31-05:00\",\"inLanguage\":\"es-ES\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#webpage\"},\"articleSection\":\"Advice, Business, Marketing, trials\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#listItem\",\"name\":\"Offering a Trial Membership (The Good and the Bad)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#listItem\",\"position\":3,\"name\":\"Offering a Trial Membership (The Good and the Bad)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/flanagan\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/flanagan\\\/\",\"name\":\"Lindsay Flanagan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1790651583\",\"width\":96,\"height\":96,\"caption\":\"Lindsay Flanagan\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/\",\"name\":\"Offering a Trial Membership (The Good and Bad)\",\"description\":\"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/author\\\/flanagan\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Trial-Period@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#mainImage\",\"width\":1480,\"height\":945,\"caption\":\"offering a trial membership\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/blog\\\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\\\/#mainImage\"},\"datePublished\":\"2019-02-14T10:33:00-05:00\",\"dateModified\":\"2022-02-11T13:49:31-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/es\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Offering a Trial Membership (The Good and Bad)<\/title>\n\n","aioseo_head_json":{"title":"Ofrecer una afiliaci\u00f3n de prueba (lo bueno y lo malo)","description":"Ofrecer una afiliaci\u00f3n de prueba es una forma habitual de hacer negocios. Pero, \u00bfcu\u00e1les son exactamente los pros y los contras de esta pr\u00e1ctica? Desc\u00fabralo aqu\u00ed.","canonical_url":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","robots":"max-image-preview:large","keywords":"should i offer a free trial,trials","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#blogposting","name":"Offering a Trial Membership (The Good and Bad)","headline":"Offering a Trial Membership (The Good and the Bad)","author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/flanagan\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png","width":1480,"height":945,"caption":"offering a trial membership"},"datePublished":"2019-02-14T10:33:00-05:00","dateModified":"2022-02-11T13:49:31-05:00","inLanguage":"es-ES","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#webpage"},"articleSection":"Advice, Business, Marketing, trials"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#listItem","name":"Offering a Trial Membership (The Good and the Bad)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#listItem","position":3,"name":"Offering a Trial Membership (The Good and the Bad)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/es\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/es\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/es\/blog\/author\/flanagan\/#author","url":"https:\/\/memberpress.com\/es\/blog\/author\/flanagan\/","name":"Lindsay Flanagan","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/fc243338121bf9a54e30440a5d4af73f.jpg?ver=1790651583","width":96,"height":96,"caption":"Lindsay Flanagan"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#webpage","url":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","name":"Offering a Trial Membership (The Good and Bad)","description":"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/memberpress.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/flanagan\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/es\/blog\/author\/flanagan\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png","@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#mainImage","width":1480,"height":945,"caption":"offering a trial membership"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/#mainImage"},"datePublished":"2019-02-14T10:33:00-05:00","dateModified":"2022-02-11T13:49:31-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/es\/#website","url":"https:\/\/memberpress.com\/es\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"es-ES","publisher":{"@id":"https:\/\/memberpress.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"MemberPress","og:type":"article","og:title":"Offering a Trial Membership (The Good and Bad)","og:description":"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.","og:url":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png","og:image:width":1480,"og:image:height":945,"article:published_time":"2019-02-14T17:33:00+00:00","article:modified_time":"2022-02-11T20:49:31+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Offering a Trial Membership (The Good and Bad)","twitter:description":"Offering a trial membership is a common way to do business. But what, exactly, are the upsides and downsides to this practice? Find out here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Trial-Period@2x.png"},"aioseo_meta_data":{"post_id":"17434","title":"Ofrecer una afiliaci\u00f3n de prueba (lo bueno y lo malo)","description":"Ofrecer una afiliaci\u00f3n de prueba es una forma habitual de hacer negocios. Pero, \u00bfcu\u00e1les son exactamente los pros y los contras de esta pr\u00e1ctica? Desc\u00fabralo aqu\u00ed.","keywords":[{"label":"should i offer a free trial","value":"should i offer a free trial"}],"keyphrases":{"focus":{"keyphrase":"trial membership","score":80,"analysis":{"keyphraseInTitle":{"title":"Focus keyphrase in SEO title","description":"Focus keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"title":"Focus keyphrase in URL","description":"Focus keyphrase not found in the URL.","score":1,"maxScore":5,"error":1},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus keyphrase in Subheadings","description":"Your H2 and H3 subheadings reflects the topic of your copy. Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":[]}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 20:25:12","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-09-28 18:46:16","focus_keyword":"trial membership","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tOffering a Trial Membership (The Good and the Bad)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es\/"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"Offering a Trial Membership (The Good and the Bad)","link":"https:\/\/memberpress.com\/es\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/3121"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17434"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}