{"id":17446,"date":"2020-07-11T11:43:57","date_gmt":"2020-07-11T17:43:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=17446"},"modified":"2021-06-14T13:24:08","modified_gmt":"2021-06-14T19:24:08","slug":"google-adsense-guide","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/","title":{"rendered":"C\u00f3mo utilizar Google AdSense (para principiantes)"},"content":{"rendered":"<p>Para muchas personas, dirigir un sitio web se ha convertido en una carrera profesional. Sin embargo, las horas a tiempo completo no siempre se traducen en un sueldo a tiempo completo. Colocar anuncios en su sitio web puede ser una forma inteligente de obtener ingresos extra, pero puede ser dif\u00edcil encontrar anuncios que sean relevantes para su audiencia.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b645dd5e32\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b645dd5e32\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#An_Introduction_to_Google_AdSense\" >Introducci\u00f3n a Google AdSense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#How_It_Works\" >C\u00f3mo funciona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#How_to_Get_Started\" >C\u00f3mo empezar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#2_Ways_to_Maximize_Your_Earnings\" >2 formas de maximizar tus ingresos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#1_Place_Your_Ads_Carefully\" >1. Coloque sus anuncios con cuidado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#2_Create_Quality_Content\" >2. Crear contenidos de calidad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Para facilitarle el trabajo, <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> es un programa de publicidad de coste por clic (CPC) que le permite encontrar anuncios adecuados de forma r\u00e1pida y sencilla. Los mensajes que responden directamente a las necesidades de su mercado objetivo tienen m\u00e1s probabilidades de que se haga clic en ellos, lo que significa que a menudo ver\u00e1 un pago mayor.<\/p>\n\n\n\n<p>En este art\u00edculo, le presentaremos Google AdSense. Tambi\u00e9n le ofreceremos algunos consejos \u00fatiles sobre la mejor manera de utilizarlo en su sitio web. <a href=\"https:\/\/memberpress.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> o cualquier otro tipo de sitio. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_AdSense\"><\/span>Introducci\u00f3n a Google AdSense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Colocar anuncios en su sitio web es una forma inteligente de generar una fuente secundaria de ingresos. Tambi\u00e9n es una estrategia sencilla y en gran medida automatizada, siempre que disponga de las herramientas adecuadas. Aqu\u00ed es donde <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> entra en juego.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"El sitio web de Google AdSense.\" class=\"wp-image-17502\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-768x311.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1536x622.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-2048x829.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-420x170.png 420w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-840x340.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1216x492.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1832x741.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-700x283.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1080x437.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Este producto de Google te permite colocar anuncios segmentados en tu blog o sitio web y ganar dinero con ellos. Hay cerca de 14 millones de sitios web que publican este tipo de anuncios, por lo que es muy probable que los haya encontrado alguna vez. Resulta que implementarlos en tu propio sitio no es dif\u00edcil.<\/p>\n\n\n\n<p>Los editores de AdSense lo hacen continuamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_It_Works\"><\/span>C\u00f3mo funciona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando los anunciantes pagan a Google por publicar anuncios de sus empresas (con el <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> ), pueden optar por incluir sus contenidos en la Red de Display de Google. Si lo hacen, sus anuncios podr\u00e1n aparecer en los \"espacios\" de los sitios web participantes.<\/p>\n\n\n\n<p>Si AdSense est\u00e1 activo en su sitio, usted decidir\u00e1 d\u00f3nde se colocan estos espacios. A continuaci\u00f3n, Google publicar\u00e1 anuncios en esas posiciones, bas\u00e1ndose en el contenido de su sitio. El sistema est\u00e1 dise\u00f1ado para encontrar autom\u00e1ticamente empresas que se ajusten bien a su nicho y a su audiencia.<\/p>\n\n\n\n<p>El resultado es que es m\u00e1s probable que se haga clic en sus anuncios que si mostrara anuncios aleatorios. A su vez, sus posibilidades de recibir un pago mayor son mayores. Por supuesto, el aumento de los ingresos no es la \u00fanica ventaja de utilizar AdSense. La inclusi\u00f3n de anuncios muy espec\u00edficos tambi\u00e9n puede ayudarle a ofrecer un servicio m\u00e1s personalizado a sus clientes.<\/p>\n\n\n\n<p>Adem\u00e1s, el proceso est\u00e1 automatizado en su mayor parte, lo que le ahorrar\u00e1 mucho tiempo. Adem\u00e1s, la inscripci\u00f3n es totalmente gratuita, lo que la convierte en una opci\u00f3n perfecta para las peque\u00f1as empresas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started\"><\/span>C\u00f3mo empezar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Naturalmente, tendr\u00e1 que configurar Google AdSense antes de poder empezar a recibir los beneficios. La buena noticia es que es un proceso relativamente sencillo.<\/p>\n\n\n\n<p>En primer lugar, tendr\u00e1 que <a aria-label=\"Reg\u00edstrese para obtener una cuenta de AdSense (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">reg\u00edstrese para obtener una cuenta<\/a>. Si tienes una cuenta de Google para empresas, puedes utilizarla. A continuaci\u00f3n, tendr\u00e1s que facilitar algunos datos de contacto, como tu direcci\u00f3n de pago y tu n\u00famero de tel\u00e9fono.<\/p>\n\n\n\n<p>Una vez solucionado todo esto, ya puedes crear tu primer anuncio. Vaya a <em>Anuncios<\/em>y seleccione <em>Anuncios<\/em>. A continuaci\u00f3n, puede hacer clic en <em>+Nuevo bloque de anuncios<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"La p\u00e1gina de bloques de anuncios de Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-300x66.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-768x168.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1536x336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-660x144.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-840x183.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1216x266.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-700x153.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-156x34.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1080x236.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05.png 1822w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>A continuaci\u00f3n, puede <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">elija el tipo de anuncios<\/a> que te gustar\u00eda usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"Una selecci\u00f3n de las diferentes opciones de anuncios.\" class=\"wp-image-17490\" width=\"768\" height=\"326\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-300x127.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1536x651.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-401x170.png 401w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-840x356.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1216x515.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1832x776.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-700x297.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1080x458.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>En <em>Anuncios de texto y display <\/em>le dar\u00e1 acceso a tantos anuncios como sea posible, as\u00ed que utilic\u00e9moslo como ejemplo. En la p\u00e1gina siguiente, puede elegir un nombre para su anuncio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"La p\u00e1gina de personalizaci\u00f3n de anuncios. \" class=\"wp-image-17491\" width=\"768\" height=\"542\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1536x1083.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-840x592.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-970x684.png 970w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1461x1030.png 1461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1080x761.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01.png 1552w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Tu p\u00fablico no ver\u00e1 este nombre, as\u00ed que intenta elegir algo descriptivo y f\u00e1cilmente identificable. A partir de ah\u00ed, puede establecer las dimensiones del anuncio, aunque lo m\u00e1s seguro es ce\u00f1irse a uno de los tama\u00f1os recomendados.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes personalizar los ajustes opcionales como quieras, para ajustar a\u00fan m\u00e1s tus anuncios. Cuando haya terminado, haga clic en\u00a0<em>Ahorra y obt\u00e9n el c\u00f3digo\u00a0<\/em>en la parte inferior de la pantalla. Esto guardar\u00e1 la configuraci\u00f3n de tu anuncio y te proporcionar\u00e1 un c\u00f3digo \u00fanico:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"El c\u00f3digo que recibir\u00e1s. \" class=\"wp-image-17492\" width=\"768\" height=\"571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-768x571.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-826x614.png 826w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-920x684.png 920w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-697x518.png 697w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1080x803.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29.png 1324w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>Despu\u00e9s, todo lo que tienes que hacer es a\u00f1adir este c\u00f3digo a tu sitio WordPress. Los pasos exactos a seguir depender\u00e1n de d\u00f3nde quieras que se muestren tus anuncios. La barra lateral es una posici\u00f3n especialmente efectiva, as\u00ed que a\u00f1adiremos los nuestros ah\u00ed.<\/p>\n\n\n\n<p>En primer lugar, vaya a <em>Apariencia &gt; Widgets<\/em> en el panel de control de WordPress. A continuaci\u00f3n, puede a\u00f1adir un <em>HTML personalizado<\/em> arrastrando uno a la barra lateral de su sitio:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Su c\u00f3digo AdSense cuando se inserta en un widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png 876w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-263x300.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-768x877.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-149x170.png 149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-538x614.png 538w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-599x684.png 599w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-454x518.png 454w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09-137x156.png 137w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/figure><\/div>\n\n\n\n<p>Todo lo que tienes que hacer a continuaci\u00f3n es pegar el c\u00f3digo del anuncio y guardar el widget. Por supuesto, no olvides comprobar el aspecto de tu anuncio en la interfaz:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"Un ejemplo de anuncios de Google en un sitio web.\" class=\"wp-image-17503\" width=\"414\" height=\"768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png 552w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-162x300.png 162w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-92x170.png 92w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-331x614.png 331w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-369x684.png 369w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-556x1030.png 556w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-279x518.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-84x156.png 84w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example.png 656w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p>El c\u00f3digo acceder\u00e1 a toda la informaci\u00f3n relevante de su cuenta de AdSense y empezar\u00e1 a mostrar anuncios del tama\u00f1o y tipo adecuados. Siempre puede volver a su cuenta y adaptar su anuncio seg\u00fan sea necesario, y puede a\u00f1adir tantos anuncios adicionales como desee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ways_to_Maximize_Your_Earnings\"><\/span>2 formas de maximizar tus ingresos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ahora que ya est\u00e1 configurado, puede empezar el verdadero trabajo. Aunque este programa puede ser incre\u00edblemente beneficioso para su sitio web, deber\u00e1 adoptar algunas estrategias clave para sacarle el m\u00e1ximo partido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Place_Your_Ads_Carefully\"><\/span><strong>1. Coloque sus anuncios con cuidado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La ubicaci\u00f3n de los anuncios es un aspecto clave a tener en cuenta, ya que las distintas ubicaciones pueden dar resultados diferentes. Mostrar anuncios en zonas prioritarias puede aumentar la probabilidad de que los usuarios interact\u00faen con ellos.<\/p>\n\n\n\n<p>Hay una serie de ubicaciones que se consideran eficaces, como justo debajo del encabezado inicial del contenido de una p\u00e1gina o en medio de un art\u00edculo. Para facilitar la decisi\u00f3n, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">public\u00f3 un mapa t\u00e9rmico<\/a> de ubicaciones ideales:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"El mapa de calor de Google AdSense.\" class=\"wp-image-17447\" width=\"385\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png 769w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-225x300.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-768x1023.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-128x170.png 128w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-461x614.png 461w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-513x684.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-773x1030.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-389x518.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-117x156.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-1080x1439.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04.png 1132w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Independientemente de la ubicaci\u00f3n elegida, es importante tener siempre presente la <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">pol\u00edticas del programa<\/a> en mente. De lo contrario, su cuenta podr\u00eda ser bloqueada.<\/p>\n\n\n\n<p>Por encima de todo, es fundamental asegurarse de que la ubicaci\u00f3n de los anuncios no afecte a la experiencia del usuario. En otras palabras, evite sobrecargar sus p\u00e1ginas con anuncios, ya que es probable que los visitantes encuentren esta estrategia desagradable. Unos pocos anuncios por p\u00e1gina pueden resultar muy \u00fatiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_Quality_Content\"><\/span><strong>2. Crear contenidos de calidad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google AdSense basa los anuncios que coloca en su sitio en el enfoque de su contenido. Por lo tanto, si desea que los anuncios sean adecuados para su p\u00fablico, tendr\u00e1 que crear contenidos bien orientados.<\/p>\n\n\n\n<p>Para conseguirlo, tendr\u00e1 que tener en mente un mercado objetivo claro. Aunque esto es algo que probablemente decidi\u00f3 al crear su sitio web, es importante ajustar su enfoque a medida que su negocio siga creciendo.<\/p>\n\n\n\n<p>Hay muchas maneras de hacerlo, pero una de las mejores es <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">crear un perfil de comprador claro<\/a>. Esto le permitir\u00e1 definir cuidadosamente a su cliente ideal y, a continuaci\u00f3n, elaborar contenidos que se adapten a sus necesidades.<\/p>\n\n\n\n<p>Si se toma su tiempo con este proceso, Google AdSense podr\u00e1 proporcionar anuncios que sean m\u00e1s relevantes para el contenido de su sitio web. Es m\u00e1s probable que los usuarios hagan clic en este tipo de anuncios, lo que aumentar\u00e1 sus ingresos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Es \u00fatil poder generar dinero a trav\u00e9s de su sitio web, y la publicidad CPC puede ser una forma perfecta de hacerlo. En particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Google AdSense<\/a> le permite colocar anuncios muy espec\u00edficos en su sitio web, lo que significa que puede ofrecer una experiencia m\u00e1s personalizada a sus visitantes (y aumentar as\u00ed sus ingresos).<\/p>\n\n\n\n<p>Despu\u00e9s de configurar las cosas en su sitio, hay un par de maneras de maximizar sus beneficios:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Coloque sus anuncios donde sean m\u00e1s eficaces.<\/li><li>Produzca contenidos de calidad que respondan a las necesidades de su mercado objetivo.<\/li><\/ol>\n\n\n\n<p><em>\u00bfTiene m\u00e1s preguntas sobre c\u00f3mo ganar dinero con AdSense? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/em><\/p>\n\n\n\n<p><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience. To make your job easier, Google [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[145],"tags":[],"class_list":{"0":"post-17446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tools","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Adsense is a smart way to place targeted ads on your website. 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18:31:18","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:17","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/tools\/\" title=\"Tools\">Tools<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google AdSense (For Beginners)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Tools","link":"https:\/\/memberpress.com\/es\/blog\/category\/tools\/"},{"label":"How to Use Google AdSense (For Beginners)","link":"https:\/\/memberpress.com\/es\/blog\/google-adsense-guide\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience.<\/p>","content":[{"type":"text","data":"For many people, running a website has become a career. However, full-time hours don\u2019t always result in full-time pay. Placing ads on your website can be a smart way to bring in some extra income, but it can be difficult to find ads that are relevant to your audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout.<\/p>","content":[{"type":"text","data":"To make your job easier, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdSense<\/a> is a cost per click (CPC) advertising program that enables you to find suitable ads quickly and easily. Messages that respond directly to your target market's needs are more likely to be clicked on, which means you\u2019ll often see a higher payout."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll introduce you to Google AdSense. We\u2019ll also offer some useful tips on how best to use it with your <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> membership site or any other type of site. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to Google AdSense<\/h2>","content":"Introducci\u00f3n a Google AdSense","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play.<\/p>","content":[{"type":"text","data":"Placing advertisements on your site is a smart way to generate a secondary source of income. It's also a simple and largely automated strategy, as long as you have the right tools. This is where <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\">Google AdSense<\/a> comes into play."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png\" alt=\"The Google AdSense website.\" class=\"wp-image-17502\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","data":{"alt":"The Google AdSense website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-website-banner-1024x414.png","align":"center"},"style":{"width":2718,"height":1100,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult.<\/p>","content":[{"type":"text","data":"This Google product enables you to place targeted ads on your blog or website \u2013 and earn money from them. There are close to 14 million websites running these sorts of ads, so it\u2019s highly likely that you\u2019ve encountered them before. As it turns out, implementing them on your own site isn't difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>AdSense publishers do it all the time!<\/p>","content":[{"type":"text","data":"AdSense publishers do it all the time!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How It Works<\/h2>","content":"C\u00f3mo funciona","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites.<\/p>","content":[{"type":"text","data":"When advertisers pay Google to run ads for their businesses (with the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a> program), they can opt to include their content on Google\u2019s Display Network. If they do, their ads are eligible to show up in \u201cslots\u201d on participating websites."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience.<\/p>","content":[{"type":"text","data":"If AdSense is active on your site, you'll get to decide where these slots are placed. Then, Google will runs ads in those positions, based on what your site and content are about. The system is designed to automatically find businesses that are a good match for your niche and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers.<\/p>","content":[{"type":"text","data":"The result is that your ads are more likely to be clicked on than if you displayed random advertisements. In turn, your chances of receiving a higher payout are better. Of course, the boosted income isn\u2019t the only benefit of using AdSense. The inclusion of highly-targeted ads can also help you provide a more tailored service for your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses.<\/p>","content":[{"type":"text","data":"Plus, the process is mostly automated \u2013 saving you a lot of time. What's more, it's completely free to join, making it a perfect option for small businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Get Started<\/h2>","content":"C\u00f3mo empezar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process.<\/p>","content":[{"type":"text","data":"Naturally, you\u2019ll need to set Google AdSense up before you can start receiving the benefits. The good news is that it\u2019s a relatively simple process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number.<\/p>","content":[{"type":"text","data":"First, you'll need to <a aria-label=\"sign up for an AdSense account (opens in a new tab)\" href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener\">sign up for an account<\/a>. If you have a business Google account, you can use that. You'll then need to provide some contact information \u2013 including your payment address and telephone number."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:<\/p>","content":[{"type":"text","data":"Once that's all sorted out, you can create your first ad. Navigate to <em>Ads<\/em>, and select <em>Ad Units<\/em>. You can then click on <em>+New ad unit<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png\" alt=\"The Ad Units page on Google AdSense.\" class=\"wp-image-17489\" width=\"768\" height=\"168\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","data":{"alt":"The Ad Units page on Google AdSense.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.23.05-1024x224.png","align":"center"},"style":{"width":"768px","height":"168px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:<\/p>","content":[{"type":"text","data":"Next, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/adsense\/answer\/164735\" target=\"_blank\">pick the kind of ads<\/a> you'd like to use:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png\" alt=\"A selection of the different ad options.\" class=\"wp-image-17490\" width=\"768\" height=\"326\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","data":{"alt":"A selection of the different ad options.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.24.37-1024x434.png","align":"center"},"style":{"width":"768px","height":"326px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:<\/p>","content":[{"type":"text","data":"The <em>Text and display ads <\/em>option will give you access to as many ads as possible, so let's use that as an example. On the next page, you can choose a name for your ad:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png\" alt=\"The ad customization page. \" class=\"wp-image-17491\" width=\"768\" height=\"542\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","data":{"alt":"The ad customization page. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.01-1024x722.png","align":"center"},"style":{"width":"768px","height":"542px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes.<\/p>","content":[{"type":"text","data":"Your audience won't see this name, so try to pick something descriptive and easily identifiable. From there, you can set the ad's dimensions, although it's safest to stick with one of the recommended sizes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:<\/p>","content":[{"type":"text","data":"You can also customize the optional settings however you'd like, in order to tweak your ads further. When you're done, click on&nbsp;<em>Save and get code&nbsp;<\/em>at&nbsp;the&nbsp;bottom&nbsp;of&nbsp;the&nbsp;screen. This will save your ad settings and provide you with a unique code:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png\" alt=\"The code you'll receive. \" class=\"wp-image-17492\" width=\"768\" height=\"571\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","data":{"alt":"The code you'll receive. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.25.29-1024x761.png","align":"center"},"style":{"width":"768px","height":"571px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there.<\/p>","content":[{"type":"text","data":"After that, all you have to do is add this code to your WordPress site. The exact steps you'll take depend on where you'd like your ads to be displayed. The sidebar is a particularly effective position, so we'll add ours there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:<\/p>","content":[{"type":"text","data":"First, navigate to <em>Appearance &gt; Widgets<\/em> in your WordPress dashboard. You can then add a <em>Custom HTML<\/em> widget by dragging one into your site's sidebar:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png\" alt=\"Your AdSense code when inserted into a widget.\" class=\"wp-image-17495\" width=\"438\" height=\"500\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","data":{"alt":"Your AdSense code when inserted into a widget.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-07-at-08.43.09.png","align":"center"},"style":{"width":"438px","height":"500px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:<\/p>","content":[{"type":"text","data":"All you need to do next is paste in the ad code and save the widget. Of course, don't forget to check out what your ad looks like on the front end:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png\" alt=\"An example of Google ads on a website.\" class=\"wp-image-17503\" width=\"414\" height=\"768\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","data":{"alt":"An example of Google ads on a website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/google-adsense-ad-example-552x1024.png","align":"center"},"style":{"width":"414px","height":"768px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like.<\/p>","content":[{"type":"text","data":"The code will access all the relevant information from your AdSense account and start displaying ads of the appropriate size and type. You can always go back to your account and adapt your ad as needed, and you can add as many additional ads as you'd like."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">2 Ways to Maximize Your Earnings<\/h2>","content":"2 formas de maximizar tus ingresos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it.<\/p>","content":[{"type":"text","data":"Now that you\u2019re set up, the real work can begin. While this program can be incredibly beneficial to your website, you'll want to adopt a few key strategies to get the most out of it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Place Your Ads Carefully<\/strong><\/h3>","content":"1. Coloque sus anuncios con cuidado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them.<\/p>","content":[{"type":"text","data":"Ad placement is a key area for consideration, since various placements can yield different results. Displaying ads in priority areas can increase the likelihood that users will interact with them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:<\/p>","content":[{"type":"text","data":"There are a number of placements that are considered effective \u2013 such as right below the initial heading of a page's content or in the middle of an article. To make the decision a little easier, Google AdSense <a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">released a heatmap<\/a> of ideal locations:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png\" alt=\"The Google AdSense heat map.\" class=\"wp-image-17447\" width=\"385\" height=\"512\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","data":{"linkSrc":"https:\/\/www.google.com\/images\/adsense\/en_us\/support\/general_en.jpg","alt":"The Google AdSense heat map.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-30-at-16.37.04-769x1024.png","targetBlank":true,"linkDestination":"custom","align":"center"},"style":{"width":"385px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account.<\/p>","content":[{"type":"text","data":"Regardless of your chosen placement, it\u2019s important to always bear the <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/support.google.com\/adsense\/answer\/48182\" target=\"_blank\" rel=\"noreferrer noopener\">program's policies<\/a> in mind. Failing to do so could result in a ban on your account."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way.<\/p>","content":[{"type":"text","data":"Above all, it's vital to ensure that your ad placement won\u2019t affect the user experience of your site. In other words, avoid overloading your pages with ads, as visitors are likely to find that strategy off-putting. A few ads per page can go a long way."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Create Quality Content<\/strong><\/h3>","content":"2. Crear contenidos de calidad","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content.<\/p>","content":[{"type":"text","data":"Google AdSense bases the advertisements it places on your site on your content's focus. So if you want ads that are appropriate to your audience, you\u2019ll need to create well-targeted content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow.<\/p>","content":[{"type":"text","data":"To achieve that, you'll want to have a clear target market in mind. While this is something you probably decided on when initially creating your website, it\u2019s important to adjust your focus as your business continues to grow."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs.<\/p>","content":[{"type":"text","data":"There are many different ways of doing this \u2013 but one of the best is to <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\">create a clear buyer persona<\/a>. This will enable you to carefully define your ideal customer and then craft content that suits their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result.<\/p>","content":[{"type":"text","data":"If you take your time with this process, Google AdSense will be able to provide ads that are more relevant to your website\u2019s content. Those types of ads are more likely to be clicked on by users, boosting your income as a result."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result).<\/p>","content":[{"type":"text","data":"It\u2019s useful to be able to generate money through your website, and CPC advertising can be a perfect way to do that. In particular, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Google AdSense<\/a> enables you to place highly-targeted ads on your site, meaning you can offer a more tailored experience for your visitors (and increase your income as a result)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After setting things up on your site, there are a couple of ways you can maximize its benefits:<\/p>","content":[{"type":"text","data":"After setting things up on your site, there are a couple of ways you can maximize its benefits:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Place your ads where they\u2019ll be most effective.<\/li><li>Produce quality content that serves your target market's needs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Coloque sus anuncios donde sean m\u00e1s eficaces.<\/li><li>Produzca contenidos de calidad que respondan a las necesidades de su mercado objetivo.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any further questions about how make money with AdSense? Let us know in the comments section below!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17446"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17509"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}