{"id":17471,"date":"2019-02-21T10:35:52","date_gmt":"2019-02-21T17:35:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=17471"},"modified":"2019-02-21T10:35:54","modified_gmt":"2019-02-21T17:35:54","slug":"viable-website-idea","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/","title":{"rendered":"How to Determine If Your Website Idea Is Viable (In 3 Steps)"},"content":{"rendered":"\n<p>Many of us have ideas for websites. Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b1640a6f502\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b1640a6f502\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Why_Researching_Your_Website_Idea_Is_Vital\" >Why Researching Your Website Idea Is Vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\" >How to Determine If Your Website Idea Is Viable (In 3 Steps)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_1_Assess_Your_Budget\" >Step 1 Assess Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_2_Identify_Your_Audience\" >Step 2 Identify Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_3_Consider_Your_Competitors\" >Step 3 Consider Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run.<\/p>\n\n\n\n<p>In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Researching_Your_Website_Idea_Is_Vital\"><\/span>Why Researching Your Website Idea Is Vital<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br><\/p>\n\n\n\n<p>Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts.<\/p>\n\n\n\n<p>The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&g_medium=topic&g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin.<\/p>\n\n\n\n<p>If this is the case for you, the first step is to consider some basic (but crucial) questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>\n\n\n\n<p>Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\"><\/span>How to Determine If Your Website Idea Is Viable (In 3 Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Assess_Your_Budget\"><\/span><strong>Step 1: Assess Your Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly.<\/p>\n\n\n\n<p>To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\" title=\"WPengine Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">web hosting<\/a>, and <a href=\"https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8&ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br><\/p>\n\n\n\n<p>After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?<\/p>\n\n\n\n<p>Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Audience\"><\/span><strong>Step 2: Identify Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea.<\/p>\n\n\n\n<p>There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"An example of a website research survey.\" class=\"wp-image-17474\" width=\"499\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-768x469.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-840x513.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1120x684.png 1120w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1080x659.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55.png 1222w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n\n<p>It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. <\/p>\n\n\n\n<p>When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Consider_Your_Competitors\"><\/span><strong>Step 3: Consider Your Competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience.<\/p>\n\n\n\n<p>Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"The Google Keyword Planner website.\" class=\"wp-image-17472\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1536x776.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1832x925.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br><\/p>\n\n\n\n<p>In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>\n\n\n\n<p>Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us have ideas for websites. Yours could be something you\u2019ve had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable. Fortunately, there are ways to determine the feasibility of your ideas before you get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-17471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.4.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many people have ideas for websites, but it can be difficult to determine whether they&#039;re viable. 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Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable.<\/p>","content":[{"type":"text","data":"Many of us have ideas for websites. Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run.<\/p>","content":[{"type":"text","data":"Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Researching Your Website Idea Is Vital<\/h2>","content":"Why Researching Your Website Idea Is Vital","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br><\/p>","content":[{"type":"text","data":"Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts.<\/p>","content":[{"type":"text","data":"Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin.<\/p>","content":[{"type":"text","data":"The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If this is the case for you, the first step is to consider some basic (but crucial) questions:<\/p>","content":[{"type":"text","data":"If this is the case for you, the first step is to consider some basic (but crucial) questions:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there.<\/p>","content":[{"type":"text","data":"Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Determine If Your Website Idea Is Viable (In 3 Steps)<\/h2>","content":"How to Determine If Your Website Idea Is Viable (In 3 Steps)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects.<\/p>","content":[{"type":"text","data":"Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 1: Assess Your Budget<\/strong><\/h3>","content":"Step 1: Assess Your Budget","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly.<\/p>","content":[{"type":"text","data":"Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br><\/p>","content":[{"type":"text","data":"To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?<\/p>","content":[{"type":"text","data":"After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby.<\/p>","content":[{"type":"text","data":"Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 2: Identify Your Audience<\/strong><\/h3>","content":"Step 2: Identify Your Audience","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea.<\/p>","content":[{"type":"text","data":"Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:<\/p>","content":[{"type":"text","data":"There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"An example of a website research survey.\" class=\"wp-image-17474\" width=\"499\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","data":{"alt":"An example of a website research survey.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","align":"center"},"style":{"width":"499px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. <\/p>","content":[{"type":"text","data":"It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line.<\/p>","content":[{"type":"text","data":"When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 3: Consider Your Competitors<\/strong><\/h3>","content":"Step 3: Consider Your Competitors","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience.<\/p>","content":[{"type":"text","data":"Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps.<\/p>","content":[{"type":"text","data":"Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"The Google Keyword Planner website.\" class=\"wp-image-17472\" width=\"800\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","data":{"alt":"The Google Keyword Planner website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","align":"center"},"style":{"width":"800px","height":992,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Conclusion<\/h3>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br><\/p>","content":[{"type":"text","data":"The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17471"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17583"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}