{"id":17471,"date":"2019-02-21T10:35:52","date_gmt":"2019-02-21T17:35:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=17471"},"modified":"2019-02-21T10:35:54","modified_gmt":"2019-02-21T17:35:54","slug":"viable-website-idea","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/","title":{"rendered":"C\u00f3mo determinar si su idea de sitio web es viable (en 3 pasos)"},"content":{"rendered":"<p>Muchos de nosotros tenemos ideas para sitios web. La suya puede ser algo que tiene en mente desde hace tiempo o una empresa nueva. Sin embargo, aunque algunas ideas parezcan de oro al principio, puede ser dif\u00edcil saber si son realmente viables.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c245a79cca\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c245a79cca\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Why_Researching_Your_Website_Idea_Is_Vital\" >Por qu\u00e9 es vital investigar la idea de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\" >C\u00f3mo determinar si su idea de sitio web es viable (en 3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_1_Assess_Your_Budget\" >Paso 1 Eval\u00fae su presupuesto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_2_Identify_Your_Audience\" >Paso 2 Identifique a su p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Step_3_Consider_Your_Competitors\" >Paso 3 Tenga en cuenta a sus competidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Afortunadamente, hay formas de determinar la viabilidad de tus ideas antes de ponerte manos a la obra. Por ejemplo, una investigaci\u00f3n eficaz le permitir\u00e1 conocer a fondo el sector elegido. As\u00ed aumentar\u00e1 la probabilidad de que su sitio web sea un \u00e9xito y, a la larga, ahorrar\u00e1 mucho tiempo y dinero.<\/p>\n\n\n\n<p>En este art\u00edculo hablaremos de c\u00f3mo evaluar tus ideas de forma realista, identificando algunas \u00e1reas clave a tener en cuenta. Pong\u00e1monos manos a la obra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Researching_Your_Website_Idea_Is_Vital\"><\/span>Por qu\u00e9 es vital investigar la idea de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Llevar un sitio web desde la idea hasta su finalizaci\u00f3n no es tarea f\u00e1cil. Antes de nada, la investigaci\u00f3n es vital, ya que incluso los mejores conceptos pueden fracasar sin una buena preparaci\u00f3n. <br><\/p>\n\n\n\n<p>Los planes imprecisos pueden dar al traste con su sitio web, ya que no tendr\u00e1 una idea clara de lo que quiere conseguir. Dedicar tiempo a investigar su idea en esta fase le permitir\u00e1 disponer de los elementos clave necesarios <em>antes de<\/em> empezar a trabajar. As\u00ed evitar\u00e1 complicaciones posteriores, como el despilfarro de recursos y las falsas puestas en marcha.<\/p>\n\n\n\n<p>La idea de llevar a cabo esta investigaci\u00f3n puede resultar desalentadora al principio, y no ser\u00eda el \u00fanico. A <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&g_medium=topic&g_campaign=tiles\" target=\"_blank\">Encuesta Gallup 2015<\/a> descubri\u00f3 que casi la mitad de los aspirantes a empresarios no consiguen llevar su negocio m\u00e1s all\u00e1 de la fase de idea, ya que no est\u00e1n seguros de por d\u00f3nde empezar.<\/p>\n\n\n\n<p>Si este es su caso, el primer paso es plantearse algunas preguntas b\u00e1sicas (pero cruciales):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfPor qu\u00e9 quiero crear un sitio web?<\/li><li>\u00bfQu\u00e9 problema voy a resolver a mi p\u00fablico?<\/li><li>\u00bfQui\u00e9n es mi lector o cliente objetivo?<\/li><li>\u00bfDe qu\u00e9 recursos dispongo ya?<\/li><li>\u00bfCu\u00e1les son mis objetivos?<\/li><\/ul>\n\n\n\n<p>Una vez que haya dado respuestas s\u00f3lidas a estas preguntas, tendr\u00e1 una idea de hacia d\u00f3nde se dirige. Entonces podr\u00e1s empezar a explorar tu idea de sitio web con m\u00e1s detalle, para ver si te llevar\u00e1 hasta all\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Determine_If_Your_Website_Idea_Is_Viable_In_3_Steps\"><\/span>C\u00f3mo determinar si su idea de sitio web es viable (en 3 pasos)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ha llegado el momento de entrar de lleno en el proceso de planificaci\u00f3n e investigaci\u00f3n. En las pr\u00f3ximas secciones, abordaremos tres de las \u00e1reas clave que deber\u00e1s tener en cuenta, empezando por los aspectos financieros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Assess_Your_Budget\"><\/span><strong>Paso 1: Eval\u00fae su presupuesto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de hacer nada, tendr\u00e1s que plantearte si puedes cubrir el coste de tu idea. Aunque gestionar un sitio web es m\u00e1s asequible que abrir una tienda, las compras necesarias pueden acumularse r\u00e1pidamente.<\/p>\n\n\n\n<p>Para empezar, tendr\u00e1 que comprar <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"un nombre de dominio y alojamiento (se abre en una nueva pesta\u00f1a)\">un nombre de dominio y alojamiento<\/a>. Es posible que tambi\u00e9n tenga que buscar programas inform\u00e1ticos, <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Enlace de afiliaci\u00f3n a WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">alojamiento web<\/a>y <a href=\"https:\/\/www.google.com\/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&cad=rja&uact=8&ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">medidas de seguridad<\/a>. Aunque puedes comparar precios para encontrar las mejores ofertas, es importante no escatimar demasiado o acabar\u00e1s recibiendo un servicio deficiente.<br><\/p>\n\n\n\n<p>Una vez identificados los gastos, hay que tener en cuenta las fuentes de ingresos actuales y previstas. Esta es una parte vital para determinar si su idea de sitio web ser\u00e1 sostenible a largo plazo. \u00bfVender\u00e1 productos, prestar\u00e1 servicios, ofrecer\u00e1 espacios publicitarios o algo totalmente distinto?<\/p>\n\n\n\n<p>Calcular los ingresos le permitir\u00e1 saber si podr\u00e1 cubrir sus gastos mensuales y si es probable que obtenga beneficios. Esto es esencial si quieres que tu sitio web sea tu medio de vida, aunque si es s\u00f3lo un pasatiempo no hay problema.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Audience\"><\/span><strong>Paso 2: Identifique a su p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sus visitantes determinar\u00e1n el \u00e9xito o el fracaso de su sitio web. Por esta raz\u00f3n, es vital determinar si existe un p\u00fablico para su idea de sitio web.<\/p>\n\n\n\n<p>Hay muchas maneras de hacerlo. Para empezar, la creaci\u00f3n de encuestas y sondeos resulta especialmente eficaz. Herramientas como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> son \u00fatiles para simplificar el proceso, aunque tambi\u00e9n puede utilizar las plataformas de las redes sociales <a href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"como Instagram (se abre en una nueva pesta\u00f1a)\">como Instagram<\/a> hacer preguntas a su p\u00fablico objetivo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"Ejemplo de encuesta de investigaci\u00f3n en un sitio web.\" class=\"wp-image-17474\" width=\"499\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-768x469.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-840x513.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1120x684.png 1120w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-700x427.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1080x659.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55.png 1222w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n\n<p>Tambi\u00e9n es una buena idea crear un <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">persona compradora<\/a>. Se trata de una descripci\u00f3n de qui\u00e9n ser\u00eda su cliente ideal, detallando desde su edad hasta su ubicaci\u00f3n geogr\u00e1fica. Los buyer personas son \u00fatiles aunque no vendas nada: puedes considerar tu sitio web como el \"producto\". <\/p>\n\n\n\n<p>Cuando elabore un perfil de comprador, aseg\u00farese de incluir toda la informaci\u00f3n posible. Esto le permitir\u00e1 comprender mejor el grupo de personas al que se dirige su sitio web. Tambi\u00e9n le ayudar\u00e1 a crear contenidos m\u00e1s espec\u00edficos en el futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Consider_Your_Competitors\"><\/span><strong>Paso 3: Tenga en cuenta a sus competidores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su siguiente tarea es considerar todos y cada uno de los sitios web que competir\u00e1n directa o indirectamente con su sitio. Los competidores directos son los que existen dentro del mismo nicho. Los competidores indirectos son los que no ofrecen exactamente el mismo servicio, pero satisfacen una necesidad similar y se dirigen al mismo p\u00fablico.<\/p>\n\n\n\n<p>Considerar su competencia potencial le ayuda a comprender d\u00f3nde encajar\u00e1 su sitio web en el panorama actual. Tambi\u00e9n determinar\u00e1 si existe una necesidad real de su sitio. Si el mercado en el que pretende entrar ya est\u00e1 saturado, puede que merezca la pena adaptar su idea para cubrir posibles lagunas.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Planificador de palabras clave de Google<\/a> es una forma excelente de identificar a su competencia actual:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"El sitio web del Planificador de palabras clave de Google.\" class=\"wp-image-17472\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1536x776.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1832x925.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53.png 1964w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>Investigando las palabras clave m\u00e1s utilizadas, puede determinar el n\u00famero de competidores y consultar sus sitios web. <br><br>Tambi\u00e9n puede utilizar una herramienta como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> para buscar los temas que su audiencia est\u00e1 debatiendo actualmente. Esto puede ayudarle a descubrir tendencias que sus competidores han pasado por alto o necesidades que no se est\u00e1n satisfaciendo. Es posible encontrar una funci\u00f3n que pueda desempe\u00f1ar incluso en un mercado saturado, adoptando un enfoque \u00fanico respecto a todos los dem\u00e1s sitios que existen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El camino hacia la creaci\u00f3n de un sitio web no siempre es f\u00e1cil, y las dificultades suelen empezar en la fase de idea. No todas las ideas de sitios web son viables, por lo que es importante tener en cuenta algunas consideraciones clave antes de pasar a la acci\u00f3n. Investigar ahora puede ahorrarle mucho tiempo y dinero a largo plazo, y ayudarle a crear un sitio web mucho m\u00e1s exitoso.<br><\/p>\n\n\n\n<p>En este post, hemos identificado tres de las formas en que puede evaluar su idea de sitio web. Para recapitular, usted querr\u00e1:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Considere si dispone del presupuesto necesario para que su sitio web sea un \u00e9xito.<\/li><li>Defina su mercado destinatario, para responder con precisi\u00f3n a sus necesidades.<\/li><li>Preste atenci\u00f3n a sus competidores y encuentre un nicho que est\u00e9 desatendido. <\/li><\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo hacer que tu idea de p\u00e1gina web sea un \u00e9xito? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>","protected":false},"excerpt":{"rendered":"<p>Many of us have ideas for websites. Yours could be something you\u2019ve had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable. Fortunately, there are ways to determine the feasibility of your ideas before you get [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-17471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many people have ideas for websites, but it can be difficult to determine whether they&#039;re viable. In this post, we&#039;ll explain how to assess your own ideas!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/es\/blog\/viable-website-idea\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Determine If Your Website Idea Is Viable (In 3 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Many people have ideas for websites, but it can be difficult to determine whether they&#039;re viable. 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Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable.<\/p>","content":[{"type":"text","data":"Many of us have ideas for websites. Yours could be something you've had in mind for a while, or a brand-new venture. While some ideas may initially seem golden, however, it can be difficult to know whether they are actually viable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run.<\/p>","content":[{"type":"text","data":"Fortunately, there are ways to determine the feasibility of your ideas before you get started. By carrying out effective research, for example, you\u2019ll be able to gain a solid understanding of your chosen industry. This will improve the likelihood that your website will become a success \u2013 and can save you a lot of time and money in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss how you can assess your ideas realistically, by identifying some key areas for consideration. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Researching Your Website Idea Is Vital<\/h2>","content":"Por qu\u00e9 es vital investigar la idea de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br><\/p>","content":[{"type":"text","data":"Taking a website from idea to completion is no easy feat. Before you do anything else, research is vital \u2013 as even the best concepts can fall flat without a good amount of preparation. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts.<\/p>","content":[{"type":"text","data":"Vague plans can cause a rocky start to your website, as you won\u2019t have a clear idea about what you\u2019re trying to achieve. Taking the time to research your idea at this stage will mean you have the key elements in place <em>before<\/em> beginning work. This will help you avoid further complications down the line \u2013 such as wasted resources and false starts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin.<\/p>","content":[{"type":"text","data":"The thought of conducting this research might be daunting at first \u2013 and you wouldn\u2019t be alone in thinking that. A <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.gallup.com\/businessjournal\/181592\/potential-entrepreneurs-aren-taking-plunge.aspx?g_source=CATEGORY_ENTREPRENEURSHIP&amp;g_medium=topic&amp;g_campaign=tiles\" target=\"_blank\">2015 Gallup poll<\/a> found that nearly half of would-be entrepreneurs fail to get their businesses past the idea phase, as they\u2019re not sure where to begin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If this is the case for you, the first step is to consider some basic (but crucial) questions:<\/p>","content":[{"type":"text","data":"If this is the case for you, the first step is to consider some basic (but crucial) questions:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Why do I want to start a website?<\/li><li>What problem will I solve for my audience?<\/li><li>Who is my target reader or customer?<\/li><li>What resources do I have already?<\/li><li>What are my goals?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>\u00bfPor qu\u00e9 quiero crear un sitio web?<\/li><li>\u00bfQu\u00e9 problema voy a resolver a mi p\u00fablico?<\/li><li>\u00bfQui\u00e9n es mi lector o cliente objetivo?<\/li><li>\u00bfDe qu\u00e9 recursos dispongo ya?<\/li><li>\u00bfCu\u00e1les son mis objetivos?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there.<\/p>","content":[{"type":"text","data":"Once you form solid answers to these questions, you'll have an idea of where you're headed. Then you can begin to explore your website idea in more detail, to see if it will get you there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Determine If Your Website Idea Is Viable (In 3 Steps)<\/h2>","content":"C\u00f3mo determinar si su idea de sitio web es viable (en 3 pasos)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects.<\/p>","content":[{"type":"text","data":"Now, it\u2019s time to jump right into the planning and research process. In the next few sections, we\u2019ll cover three of the key areas you\u2019ll need to consider \u2013 starting with the financial aspects."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 1: Assess Your Budget<\/strong><\/h3>","content":"Paso 1: Eval\u00fae su presupuesto","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly.<\/p>","content":[{"type":"text","data":"Before doing anything else, you\u2019ll need to consider whether you can cover the cost of your idea. Although running a website is more budget-friendly than opening a retail store, the required purchases can add up quickly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br><\/p>","content":[{"type":"text","data":"To start, you'll need to purchase <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/whats-the-difference-between-domain-name-and-web-hosting-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"a domain name and hosting (opens in a new tab)\">a domain name and hosting<\/a>. You may also need to look into software, web hosting, and <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=11&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwij2KbJu6TgAhWxVRUIHW93D98QFjAKegQIBhAB&amp;url=https%3A%2F%2Fmemberpress.com%2Fbest-wordpress-plugins-to-keep-your-website-maintained%2F&amp;usg=AOvVaw2bGFeJOMFCRWPQV5ZFJXwW\">security measures<\/a>. While you can shop around to find the best deals, it's important not to cut corners too much, or you may end up dealing with less-than-stellar service down the line.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?<\/p>","content":[{"type":"text","data":"After identifying your expenses, you\u2019ll also want to consider your current and projected sources of income. This is a vital part of determining whether your website idea will be sustainable in the long term. Will you sell products, provide services, offer ad space, or something else entirely?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby.<\/p>","content":[{"type":"text","data":"Estimating your revenue will enable you to see whether meeting your monthly costs will be possible, and if it's likely for you to make a profit. That's essential if you plan to make your website your livelihood, although breaking even is okay if it\u2019s just going to be a hobby."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 2: Identify Your Audience<\/strong><\/h3>","content":"Paso 2: Identifique a su p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea.<\/p>","content":[{"type":"text","data":"Your visitors will determine whether your site succeeds or fails. For this reason, it\u2019s vital to determine whether there\u2019s an audience in place for your website idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:<\/p>","content":[{"type":"text","data":"There are many different ways of doing this. To get started, creating surveys and polls is particularly effective. Tools like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\">SurveyMonkey<\/a> are useful for simplifying the process, although you can also use social media platforms <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"such as Instagram (opens in a new tab)\">such as Instagram<\/a> to ask questions of your target audience:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png\" alt=\"An example of a website research survey.\" class=\"wp-image-17474\" width=\"499\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","data":{"alt":"An example of a website research survey.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-05-at-11.10.55-1024x625.png","align":"center"},"style":{"width":"499px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. <\/p>","content":[{"type":"text","data":"It's also a good idea to create a <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">buyer persona<\/a>. This is a description of who your ideal customer would be, detailing everything from their age to their geographical location. Buyer personas are useful even if you\u2019re not actually selling anything \u2013 you can think of your website itself as the \u2018product\u2019. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line.<\/p>","content":[{"type":"text","data":"When developing a buyer persona, be sure to include as much information as possible. This will give you a better understanding of the group of people your website appeals to. It will also help you create more targeted content further down the line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>Step 3: Consider Your Competitors<\/strong><\/h3>","content":"Paso 3: Tenga en cuenta a sus competidores","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience.<\/p>","content":[{"type":"text","data":"Your next task is to consider any and all websites that will directly or indirectly compete with your site. Direct competitors are those that exist within the same niche. Indirect competitors include those that don\u2019t provide the exact same service, but fulfill a similar need and target the same audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps.<\/p>","content":[{"type":"text","data":"Considering your potential competition helps you understand where your website will fit in to the current landscape. It will also determine whether there\u2019s a real need for your site. If the market you intend to enter is already saturated, it might be worth adapting your idea to fit any gaps."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\">Google Keyword Planner<\/a> is an excellent way to identify your existing competition:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png\" alt=\"The Google Keyword Planner website.\" class=\"wp-image-17472\" width=\"800\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","data":{"alt":"The Google Keyword Planner website.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-01-31-at-15.04.53-1024x517.png","align":"center"},"style":{"width":"800px","height":992,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\"><\/a>By researching commonly-used keywords, you can determine the number of competitors out there, and check out their websites. <br><br>You can also use a tool like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/alltop.com\/\" target=\"_blank\">AllTop<\/a> to seek out the topics your audience is currently discussing. This may help you uncover trends your competitors have missed, or needs that are going unfulfilled. It's possible to find a role you can fill even in a saturated market, by taking a unique approach from all the other sites out there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Conclusion<\/h3>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br><\/p>","content":[{"type":"text","data":"The road to creating a website isn\u2019t always easy, and the difficulties often start at the idea stage. Not every website idea will be viable, so it\u2019s important to bear some key considerations in mind before taking action. Doing your research now could save you a lot of time and money in the long run \u2013 and help you create a much more successful site.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:<\/p>","content":[{"type":"text","data":"In this post, we've identified three of the ways you can assess your website idea. To recap, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Consider whether you have the available budget to make your site a success.<\/li><li>Define your target market, in order to closely meet its needs.<\/li><li>Pay attention to your competitors, and find a niche that's underserved. <\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Considere si dispone del presupuesto necesario para que su sitio web sea un \u00e9xito.<\/li><li>Defina su mercado destinatario, para responder con precisi\u00f3n a sus necesidades.<\/li><li>Preste atenci\u00f3n a sus competidores y encuentre un nicho que est\u00e9 desatendido. <\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to make your website idea a success? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17471"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17583"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}