{"id":17511,"date":"2019-02-12T10:44:17","date_gmt":"2019-02-12T17:44:17","guid":{"rendered":"https:\/\/memberpress.com\/?p=17511"},"modified":"2020-09-18T08:50:05","modified_gmt":"2020-09-18T14:50:05","slug":"creating-attractive-member-benefits-for-your-membership-site-tips-tricks","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/","title":{"rendered":"Creating Attractive Member Benefits For Your Membership Site: Tips & Tricks"},"content":{"rendered":"\n<p>You've gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b250792e157\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b250792e157\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Flirt_With_Different_Types_of_Content\" >Flirt With Different Types of Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Dont_Shy_Away_From_Discounts\" >Don't Shy Away From Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Quality_Over_Quantity\" >Quality Over Quantity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Create_Memorable_Brand-Friendly_Membership_Tiers\" >Create Memorable, Brand-Friendly Membership Tiers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Be_Open_To_Offline_Membership_Opportunities\" >Be Open To Offline Membership Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/creating-attractive-member-benefits-for-your-membership-site-tips-tricks\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Not necessarily\u2026.<\/p>\n\n\n\n<p>There's nothing worse than having a membership site with stagnant members!<\/p>\n\n\n\n<p>Your members are literally the lifeline of your membership business. And you have to keep them engaged and excited about what your membership site has to offer! If things go stale, your members can lose interest, causing you to lose your membership.<\/p>\n\n\n\n<p>It's up to you to ensure that your membership site can keep your members, both current and potential members, focused and engaged. You have to find a way to ensure that they stay in tune with your membership site! And one way to do that is by ensuring that your member benefits are up to par!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flirt_With_Different_Types_of_Content\"><\/span>Flirt With Different Types of Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content plays a HUGE role in how you attract potential customers to your membership site, so why wouldn't it be a big deal in how you keep them? Utilizing content such as free guides, mini-courses, and exclusive infographics can help attract people to your membership website. Why not follow that up with an expanded video course, a free ebook, or a members-only webinar to give your members something to look forward to?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Shy_Away_From_Discounts\"><\/span>Don't Shy Away From Discounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Who doesn't love a good deal? Another great benefit to use to keep your members coming back is creating exclusive discounts that only members can take advantage of! Whether that be discounts on w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">ebinars<\/g>, clothing, or consulting sessions, people like to feel like they are in the VIP section when they join a membership site. You should treat them that way<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quality_Over_Quantity\"><\/span>Quality Over Quantity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One mistake that many membership site owners make is focusing so much on creating a certain number of membership benefits that the quality of the actual membership is lost.<\/p>\n\n\n\n<p>Focusing on <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">creating quality courses<\/a>, merchandise, and other means of exclusive content will not only delight those currently involved in your membership <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">site,<\/g> but also further attract potential customers that will be more likely to jump on board, knowing that they're investing in something worthwhile!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Memorable_Brand-Friendly_Membership_Tiers\"><\/span>Create Memorable, Brand-Friendly Membership Tiers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding a great membership that is a great price with amazing benefits is attractive to any potential customers. But when you combine all of that with fun, catchy names for your membership tiers, you're sold!<\/p>\n\n\n\n<p>Coming up with clever member benefit tiers will build your brand and show your uniqueness, while also giving your customers another way to engage with and remember your business!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Open_To_Offline_Membership_Opportunities\"><\/span>Be Open To Offline Membership Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another great option for creating an attractive membership benefit is by throwing in the opportunity for your members to interact and engage with your business in person!<\/p>\n\n\n\n<p>Creating something like an annual conference or exclusive meet-ups for your members will attract local membership and give your members an event to look forward to every year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We hope this article helped you understand ways to attract and maintain members.<\/p>\n\n\n\n<p>If you are just starting out with your membership site, you may want to check out our guide on getting your membership site started. You may also want to check out our membership pricing post to learn how to properly price your memberships and attract customers.<\/p>\n\n\n\n<p>If you liked this post, then please follow us on\u00a0<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>\u00a0for more great content. You can also find us on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right? Not necessarily\u2026. There\u2019s nothing worse than having a membership site with stagnant members! Your members are literally the lifeline of your membership business. And you have to keep them engaged and [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":17602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134,94],"tags":[],"class_list":{"0":"post-17511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-how-to-2","9":"category-marketing","10":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve gone through all of the hard work of creating your membership website and building your membership. 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Everything should be smooth sailing now, right?<\/p>","content":[{"type":"text","data":"You've gone through all of the hard work of creating your membership website and building your membership. Everything should be smooth sailing now, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not necessarily\u2026.<\/p>","content":[{"type":"text","data":"Not necessarily\u2026."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There's nothing worse than having a membership site with stagnant members!<\/p>","content":[{"type":"text","data":"There's nothing worse than having a membership site with stagnant members!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your members are literally the lifeline of your membership business. And you have to keep them engaged and excited about what your membership site has to offer! If things go stale, your members can lose interest, causing you to lose your membership.<\/p>","content":[{"type":"text","data":"Your members are literally the lifeline of your membership business. And you have to keep them engaged and excited about what your membership site has to offer! If things go stale, your members can lose interest, causing you to lose your membership."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's up to you to ensure that your membership site can keep your members, both current and potential members, focused and engaged. You have to find a way to ensure that they stay in tune with your membership site! And one way to do that is by ensuring that your member benefits are up to par!<\/p>","content":[{"type":"text","data":"It's up to you to ensure that your membership site can keep your members, both current and potential members, focused and engaged. You have to find a way to ensure that they stay in tune with your membership site! And one way to do that is by ensuring that your member benefits are up to par!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Flirt With Different Types of Content<\/h2>","content":"Flirt With Different Types of Content","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Content plays a HUGE role in how you attract potential customers to your membership site, so why wouldn't it be a big deal in how you keep them? Utilizing content such as free guides, mini-courses, and exclusive infographics can help attract people to your membership website. Why not follow that up with an expanded video course, a free ebook, or a members-only webinar to give your members something to look forward to?<\/p>","content":[{"type":"text","data":"Content plays a HUGE role in how you attract potential customers to your membership site, so why wouldn't it be a big deal in how you keep them? Utilizing content such as free guides, mini-courses, and exclusive infographics can help attract people to your membership website. Why not follow that up with an expanded video course, a free ebook, or a members-only webinar to give your members something to look forward to?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Don't Shy Away From Discounts<\/h2>","content":"Don't Shy Away From Discounts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Who doesn't love a good deal? Another great benefit to use to keep your members coming back is creating exclusive discounts that only members can take advantage of! Whether that be discounts on w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">ebinars<\/g>, clothing, or consulting sessions, people like to feel like they are in the VIP section when they join a membership site. You should treat them that way<\/p>","content":[{"type":"text","data":"Who doesn't love a good deal? Another great benefit to use to keep your members coming back is creating exclusive discounts that only members can take advantage of! Whether that be discounts on w<g class=\"gr_ gr_60 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"60\" data-gr-id=\"60\">ebinars<\/g>, clothing, or consulting sessions, people like to feel like they are in the VIP section when they join a membership site. You should treat them that way"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Quality Over Quantity<\/h2>","content":"Quality Over Quantity","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One mistake that many membership site owners make is focusing so much on creating a certain number of membership benefits that the quality of the actual membership is lost.<\/p>","content":[{"type":"text","data":"One mistake that many membership site owners make is focusing so much on creating a certain number of membership benefits that the quality of the actual membership is lost."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Focusing on <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">creating quality courses<\/a>, merchandise, and other means of exclusive content will not only delight those currently involved in your membership <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">site,<\/g> but also further attract potential customers that will be more likely to jump on board, knowing that they're investing in something worthwhile!<\/p>","content":[{"type":"text","data":"Focusing on <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Introducing MemberPress Courses\">creating quality courses<\/a>, merchandise, and other means of exclusive content will not only delight those currently involved in your membership <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-del replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">site,<\/g> but also further attract potential customers that will be more likely to jump on board, knowing that they're investing in something worthwhile!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Create Memorable, Brand-Friendly Membership Tiers<\/h2>","content":"Create Memorable, Brand-Friendly Membership Tiers","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding a great membership that is a great price with amazing benefits is attractive to any potential customers. But when you combine all of that with fun, catchy names for your membership tiers, you're sold!<\/p>","content":[{"type":"text","data":"Finding a great membership that is a great price with amazing benefits is attractive to any potential customers. But when you combine all of that with fun, catchy names for your membership tiers, you're sold!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Coming up with clever member benefit tiers will build your brand and show your uniqueness, while also giving your customers another way to engage with and remember your business!<\/p>","content":[{"type":"text","data":"Coming up with clever member benefit tiers will build your brand and show your uniqueness, while also giving your customers another way to engage with and remember your business!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Be Open To Offline Membership Opportunities<\/h2>","content":"Be Open To Offline Membership Opportunities","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another great option for creating an attractive membership benefit is by throwing in the opportunity for your members to interact and engage with your business in person!<\/p>","content":[{"type":"text","data":"Another great option for creating an attractive membership benefit is by throwing in the opportunity for your members to interact and engage with your business in person!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating something like an annual conference or exclusive meet-ups for your members will attract local membership and give your members an event to look forward to every year.<\/p>","content":[{"type":"text","data":"Creating something like an annual conference or exclusive meet-ups for your members will attract local membership and give your members an event to look forward to every year."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>We hope this article helped you understand ways to attract and maintain members.<\/p>","content":[{"type":"text","data":"We hope this article helped you understand ways to attract and maintain members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you are just starting out with your membership site, you may want to check out our guide on getting your membership site started. You may also want to check out our membership pricing post to learn how to properly price your memberships and attract customers.<\/p>","content":[{"type":"text","data":"If you are just starting out with your membership site, you may want to check out our guide on getting your membership site started. You may also want to check out our membership pricing post to learn how to properly price your memberships and attract customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, then please follow us on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;for more great content. You can also find us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>.<\/p>","content":[{"type":"text","data":"If you liked this post, then please follow us on&nbsp;<a href=\"https:\/\/www.facebook.com\/memberpress\">Facebook<\/a>&nbsp;for more great content. You can also find us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/memberpress\/\">Instagram<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17511"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17602"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}