{"id":17516,"date":"2019-02-28T15:09:06","date_gmt":"2019-02-28T22:09:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=17516"},"modified":"2026-03-06T16:51:42","modified_gmt":"2026-03-06T21:51:42","slug":"outsmart-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/","title":{"rendered":"3 maneras de burlar el algoritmo de Instagram"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cuando se utiliza con eficacia, Instagram puede ser una herramienta de marketing incre\u00edblemente poderosa. Sin embargo, la plataforma es propensa a frecuentes cambios de algoritmo, lo que significa que su contenido a veces puede perderse en la confusi\u00f3n.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc2a1fe4ba5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc2a1fe4ba5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#Why_Instagram_Is_a_Valuable_Marketing_Tool\" >Por qu\u00e9 Instagram es una valiosa herramienta de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#A_Brief_History_of_Changes_to_the_Instagram_Algorithm\" >Breve historia de los cambios en el algoritmo de Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#3_Ways_to_Outsmart_the_Instagram_Algorithm\" >3 maneras de burlar el algoritmo de Instagram<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#1_Implement_Instagram_Stories\" >1. Implementar Instagram Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#2_Pay_Attention_to_Trends\" >2. Atenci\u00f3n a las tendencias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#3_Consider_Influencer_Marketing\" >3. Considerar el marketing de influencia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Por lo tanto, estar al tanto de c\u00f3mo funciona Instagram te ayudar\u00e1 a mantener tu contenido a la vista del p\u00fablico. Esto facilita el uso de tus publicaciones para dirigir tr\u00e1fico hacia tu sitio web, aumentar la probabilidad de conversiones y potenciar la interacci\u00f3n con la audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, hablaremos de los cambios m\u00e1s recientes en el algoritmo de Instagram. Tambi\u00e9n explicaremos algunas de las formas en las que puedes tener \u00e9xito en la plataforma a pesar de ellos. \u00a1Manos a la obra!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Is_a_Valuable_Marketing_Tool\"><\/span>Por qu\u00e9 Instagram es una valiosa herramienta de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales han <a rel=\"noreferrer noopener\" aria-label=\"se consolida en la estrategia de promoci\u00f3n (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">se consolid\u00f3 en la estrategia de promoci\u00f3n<\/a> de casi todos los propietarios de sitios web. Pocos m\u00e9todos de marketing ofrecen la <a href=\"https:\/\/memberpress.com\/es\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">gran alcance y facilidad de uso<\/a> que las redes sociales, y la posibilidad de compartir contenidos con regularidad presenta un amplio abanico de posibilidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto es especialmente cierto en el caso de Instagram. Esta plataforma se cre\u00f3 en 2010 como una forma de compartir fotograf\u00edas m\u00f3viles en l\u00ednea, y desde entonces se ha convertido en una de las redes sociales m\u00e1s populares del mundo. De hecho, cuenta con <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 millones<\/a> usuarios activos mensuales, y m\u00e1s de 1.600 millones de im\u00e1genes reciben \"me gusta\" cada d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tenemos en cuenta el enorme alcance de la plataforma, no deber\u00eda sorprendernos que muchas marcas frecuenten Instagram y lo consideren una de sus herramientas promocionales m\u00e1s eficaces:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"La cuenta de Instagram de Apple.\" class=\"wp-image-17524\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-768x458.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1536x916.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-285x170.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-840x501.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1148x684.png 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1728x1030.png 1728w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1080x644.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53.png 1926w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Difundir contenidos a trav\u00e9s de Instagram es una forma eficaz de <a href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">atraer tr\u00e1fico a su sitio web<\/a> - y aumentar potencialmente las ventas etiquetando productos en tus publicaciones:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"Una publicaci\u00f3n de Instagram de la marca con productos etiquetados.\" class=\"wp-image-17522\" width=\"406\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png 812w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-238x300.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-768x968.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-135x170.png 135w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-487x614.png 487w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-543x684.png 543w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-817x1030.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-411x518.png 411w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-124x156.png 124w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37.png 860w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Uso de Instagram<\/a> tambi\u00e9n puede ayudarle a mejorar su servicio de atenci\u00f3n al cliente. La plataforma facilita la interacci\u00f3n con el p\u00fablico, gracias a la posibilidad de dar \"me gusta\" a comentarios y <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">volver a publicar comentarios o im\u00e1genes de clientes<\/a>. Aunque puede que no sea su principal motivaci\u00f3n para utilizar las redes sociales, dedicar tiempo a hablar directamente con sus seguidores puede <a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\">beneficiar a su sitio en <\/a><a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (se abre en una nueva pesta\u00f1a)\">n<\/a><a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\">umerosas maneras<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, a pesar de sus muchas ventajas, Instagram tambi\u00e9n puede ser una fuente de frustraci\u00f3n. La plataforma es conocida por purgar a los seguidores inactivos, as\u00ed como por cambiar con frecuencia su algoritmo, lo que a menudo deja sin sentido las estrategias de contenido existentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Changes_to_the_Instagram_Algorithm\"><\/span>Breve historia de los cambios en el algoritmo de Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todo empez\u00f3 hace unos a\u00f1os, cuando Instagram sorprendi\u00f3 a los usuarios cambiando a un sistema de feeds no cronol\u00f3gico. Las publicaciones ya no se mostraban a los usuarios en funci\u00f3n del momento en que se hab\u00edan subido, sino que segu\u00edan un nuevo algoritmo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde entonces, la plataforma ha actualizado con frecuencia el algoritmo que utiliza, poniendo en aprietos a quienes desean comercializar sus contenidos. Recientemente, Instagram ha <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Hacia un algoritmo centrado en el usuario (se abre en una nueva pesta\u00f1a)\">Hacia un algoritmo centrado en el usuario<\/a>. Intenta mostrar a los usuarios contenidos que cree que les gustar\u00e1n, y extrae este conocimiento de interacciones anteriores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si bien esto puede considerarse un cambio positivo en algunos aspectos, tambi\u00e9n ha provocado un descenso en las tasas de participaci\u00f3n. En otras palabras, muchos de los que utilizan Instagram con frecuencia ya no reciben tantos likes o comentarios como hace un a\u00f1o. Como vendedor o negocio, esto puede ser una preocupaci\u00f3n seria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Outsmart_the_Instagram_Algorithm\"><\/span>3 maneras de burlar el algoritmo de Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay <em>son<\/em> formas de sacar partido al nuevo algoritmo y mantener el inter\u00e9s de tu p\u00fablico. Veamos algunas de las formas en las que puedes maximizar la atenci\u00f3n de los usuarios y asegurarte de que tu contenido tenga una gran visibilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Instagram_Stories\"><\/span><strong>1. Implementar Instagram Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las historias de Instagram suelen pasarse por alto, a pesar de que pueden resolver uno de los principales problemas relacionados con el algoritmo. En pocas palabras, los usuarios no interact\u00faan con las publicaciones porque no las han visto. Sin embargo, es muy probable que vean tus \u2018historias\u2019:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"Un ejemplo de c\u00f3mo se utiliza una historia de Instagram para anunciar una nueva publicaci\u00f3n.\" class=\"wp-image-17520\" width=\"353\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-768x1114.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-423x614.png 423w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-710x1030.png 710w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-108x156.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20.png 964w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 millones de usuarios activos<\/a> ver y publicar historias cada d\u00eda, y los usuarios pasan alrededor de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutos<\/a> al d\u00eda en Instagram desde su introducci\u00f3n. Se trata de un aumento significativo desde <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 minutos diarios<\/a> en la plataforma antes de que se publicaran las historias. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tocando el icono del avi\u00f3n de papel que aparece debajo de tus publicaciones, puedes compartir contenidos <a rel=\"noreferrer noopener\" aria-label=\"directamente a tu historia de Instagram (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directamente a tu historia de Instagram<\/a>. Esta es una forma excelente de atraer la atenci\u00f3n hacia tus subidas recientes, incluso si el algoritmo ha impedido que determinados usuarios vean tu contenido en sus l\u00edneas de tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La otra gran ventaja de las historias es que vienen con un <a href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">numerosas funciones<\/a> como encuestas, cuadros de preguntas, controles deslizantes de votaci\u00f3n y mucho m\u00e1s:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"Una selecci\u00f3n de funciones de las historias de Instagram, como GIF y encuestas.\" class=\"wp-image-17521\" width=\"469\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png 937w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-274x300.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-768x840.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-156x170.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-562x614.png 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-626x684.png 626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-942x1030.png 942w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-474x518.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-143x156.png 143w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02.png 1074w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Poner en pr\u00e1ctica estas opciones puede significar que es m\u00e1s probable que tu p\u00fablico preste atenci\u00f3n a tus historias y, en consecuencia, a tus publicaciones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Attention_to_Trends\"><\/span><strong>2. Atenci\u00f3n a las tendencias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque algunas tendencias de Internet son cuando menos cuestionables, en general sirven para algo. Es probable que los usuarios busquen contenidos relacionados con determinadas tendencias, lo que significa que sumarse a ellas puede potenciar el alcance existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensemos, por ejemplo, en la popular serie Juego de Tronos. Antes de su estreno, algunas de las empresas m\u00e1s grandes del mundo se lanzaron a las redes sociales para... <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promocionar sus productos utilizando referencias<\/a> al espect\u00e1culo:  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"Una imagen de marketing de Deliveroo inspirada en Juego de Tronos.\" class=\"wp-image-17517\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-768x457.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1536x914.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-840x500.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1149x684.png 1149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1731x1030.png 1731w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1080x643.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40.png 1788w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la mayor\u00eda de las marcas implicadas no ten\u00edan ninguna relaci\u00f3n con la serie de televisi\u00f3n, aprovechar el revuelo que la rodeaba fue una forma eficaz de dar a conocer sus contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las redes sociales son su primer punto de contacto para <a href=\"https:\/\/memberpress.com\/es\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">conocer las nuevas tendencias<\/a>. De hecho, con solo iniciar sesi\u00f3n en Twitter y echar un vistazo al feed de \u2018Moments\u2019, te har\u00e1s una idea bastante clara de lo que est\u00e1 de moda ahora mismo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"El feed de &quot;momentos&quot; de Twitter.\" class=\"wp-image-17518\" width=\"512\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1080x580.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56.png 1948w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si buscas temas m\u00e1s espec\u00edficos del sector, puedes intentar seguir hashtags o usuarios que sean relevantes para tu contenido. Tambi\u00e9n puedes utilizar <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">herramientas como AllTop<\/a> para averiguar qu\u00e9 da que hablar. Despu\u00e9s, basta con crear contenidos que hagan referencia a esas tendencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Influencer_Marketing\"><\/span><strong>3. Considerar el marketing de influencia<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/es\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">Trabajar con personas influyentes<\/a> es una tendencia al alza en el mundo del marketing, y con raz\u00f3n. Un influencer es una persona destacada dentro de un determinado nicho o sector, y trabajar con uno de ellos significa obtener acceso instant\u00e1neo a sus (normalmente) numerosos seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es una forma excelente de promocionar tus propios contenidos y, con suerte <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">conseguir nuevos clientes<\/a>. Para sortear el nuevo algoritmo hay que encontrar formas novedosas de aumentar la participaci\u00f3n, y una de las mejores opciones es contar con un influencer popular que promocione tus contenidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes encontrar influencers que encajen con tu marca buscando hashtags relevantes, o utilizando herramientas como <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influencia.co<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"La herramienta Influence.co.\" class=\"wp-image-17329\" width=\"768\" height=\"236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-2048x628.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-554x170.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-840x258.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1216x373.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1832x562.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-700x215.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-156x48.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1080x331.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante tener en cuenta que este m\u00e9todo s\u00f3lo tendr\u00e1 \u00e9xito si trabajas con un influencer que sea relevante para tu negocio de alguna manera. Una colaboraci\u00f3n desajustada no entusiasmar\u00e1 a tus usuarios y es poco probable que genere ventas. Por otro lado, conseguir que tu empresa o producto sea mencionado por uno de sus nombres favoritos es una forma eficaz de impulsar tu visibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la naturaleza no cronol\u00f3gica del nuevo algoritmo de Instagram puede dificultar el marketing, hay formas de evitarlo. Si pones en pr\u00e1ctica algunos m\u00e9todos centrados en el engagement, podr\u00e1s asegurarte de que tus contenidos sigan siendo visibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, hemos se\u00f1alado tres formas de destacar a pesar de los cambios en el algoritmo de la plataforma:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utiliza las historias de Instagram para llamar la atenci\u00f3n sobre las nuevas publicaciones.<\/li><li>Siga las tendencias actuales y utilice hashtags relevantes.<\/li><li>Considere la posibilidad de trabajar con una persona influyente para ampliar su alcance.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfTienes m\u00e1s preguntas sobre c\u00f3mo trabajar con el algoritmo actual de Instagram? \u00a1H\u00e1znoslo saber en la secci\u00f3n de comentarios m\u00e1s abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":["post-17516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-redirected","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. 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