{"id":17516,"date":"2019-02-28T15:09:06","date_gmt":"2019-02-28T22:09:06","guid":{"rendered":"https:\/\/memberpress.com\/?p=17516"},"modified":"2026-03-06T16:51:42","modified_gmt":"2026-03-06T21:51:42","slug":"outsmart-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/","title":{"rendered":"3 Ways to Outsmart the Instagram Algorithm"},"content":{"rendered":"\n<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b1d1ca1dda0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b1d1ca1dda0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#Why_Instagram_Is_a_Valuable_Marketing_Tool\" >Why Instagram Is a Valuable Marketing Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#A_Brief_History_of_Changes_to_the_Instagram_Algorithm\" >A Brief History of Changes to the Instagram Algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#3_Ways_to_Outsmart_the_Instagram_Algorithm\" >3 Ways to Outsmart the Instagram Algorithm<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#1_Implement_Instagram_Stories\" >1. Implement Instagram Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#2_Pay_Attention_to_Trends\" >2. Pay Attention to Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#3_Consider_Influencer_Marketing\" >3. Consider Influencer Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction.<\/p>\n\n\n\n<p>In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Instagram_Is_a_Valuable_Marketing_Tool\"><\/span>Why Instagram Is a Valuable Marketing Tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities.<\/p>\n\n\n\n<p>This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day.<\/p>\n\n\n\n<p>When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"The Apple Instagram account.\" class=\"wp-image-17524\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-768x458.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1536x916.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-285x170.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-840x501.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1148x684.png 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1728x1030.png 1728w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1080x644.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53.png 1926w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"A brand Instagram post with tagged products.\" class=\"wp-image-17522\" width=\"406\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png 812w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-238x300.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-768x968.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-135x170.png 135w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-487x614.png 487w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-543x684.png 543w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-817x1030.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-411x518.png 411w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-124x156.png 124w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37.png 860w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>.<\/p>\n\n\n\n<p>However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Changes_to_the_Instagram_Algorithm\"><\/span>A Brief History of Changes to the Instagram Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. <\/p>\n\n\n\n<p>Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions.<\/p>\n\n\n\n<p>While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Outsmart_the_Instagram_Algorithm\"><\/span>3 Ways to Outsmart the Instagram Algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Instagram_Stories\"><\/span><strong>1. Implement Instagram Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your \u2018stories':<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"An example of an Instagram story being used to advertise a new post.\" class=\"wp-image-17520\" width=\"353\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-768x1114.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-423x614.png 423w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-710x1030.png 710w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-108x156.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20.png 964w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/figure><\/div>\n\n\n\n<p>Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. \u00a0<\/p>\n\n\n\n<p>By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines.<\/p>\n\n\n\n<p>The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"A selection of Instagram story features, such as GIFs and polls.\" class=\"wp-image-17521\" width=\"469\" height=\"512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png 937w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-274x300.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-768x840.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-156x170.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-562x614.png 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-626x684.png 626w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-942x1030.png 942w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-474x518.png 474w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-143x156.png 143w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02.png 1074w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/figure><\/div>\n\n\n\n<p>Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pay_Attention_to_Trends\"><\/span><strong>2. Pay Attention to Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach.<\/p>\n\n\n\n<p>For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"A Game of Thrones inspired marketing image by Deliveroo.\" class=\"wp-image-17517\" width=\"512\" height=\"305\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-768x457.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1536x914.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-286x170.png 286w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-840x500.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1149x684.png 1149w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1731x1030.png 1731w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-700x417.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1080x643.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40.png 1788w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed.<\/p>\n\n\n\n<p>Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the \u2018Moments' feed will give you a pretty good idea of what's popular right now:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"The Twitter 'moments' feed.\" class=\"wp-image-17518\" width=\"512\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1080x580.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56.png 1948w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Consider_Influencer_Marketing\"><\/span><strong>3. Consider Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following.<\/p>\n\n\n\n<p>This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options.<\/p>\n\n\n\n<p>You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"The Influence.co tool.\" class=\"wp-image-17329\" width=\"768\" height=\"236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-2048x628.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-554x170.png 554w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-840x258.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1216x373.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1832x562.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-700x215.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-156x48.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1080x331.png 1080w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p>It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible.<\/p>\n\n\n\n<p>In this post, we've identified three ways to get noticed despite the platform's algorithm changes:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Use Instagram stories to draw attention to new posts.<\/li><li>Get onboard with current trends, and use relevant hashtags.<\/li><li>Consider working with an influencer to expand your reach.<\/li><\/ol>\n\n\n\n<p>Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle. Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":17614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[362],"tags":[1564],"class_list":{"0":"post-17516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-redirected","9":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Frequent changes to the Instagram algorithm can make it difficult to promote your content. 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In this post, we'll explore some of the ways you can get around that!","og:url":"https:\/\/memberpress.com\/es\/blog\/outsmart-the-instagram-algorithm\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2019-02-28T22:09:06+00:00","article:modified_time":"2026-03-06T21:51:42+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"3 Ways to Outsmart the Instagram Algorithm","twitter:description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. In this post, we'll explore some of the ways you can get around that!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Instagram-algorithm@2x.png"},"aioseo_meta_data":{"post_id":"17516","title":"3 Ways to Outsmart the Instagram Algorithm","description":"Frequent changes to the Instagram algorithm can make it difficult to promote your content. 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However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle.<\/p>","content":[{"type":"text","data":"When used effectively, Instagram can be an incredibly powerful marketing tool. However, the platform is prone to frequent algorithm changes, meaning that your content can sometimes get lost in the shuffle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction.<\/p>","content":[{"type":"text","data":"Therefore, staying on top of the way Instagram works will help you keep your content in the public eye. This makes it easier to use your posts to drive traffic towards your website, increase the likelihood of conversions, and boost audience interaction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the more recent changes to the Instagram algorithm. We\u2019ll also explain some of the ways you can succeed on the platform despite them. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Instagram Is a Valuable Marketing Tool<\/h2>","content":"Why Instagram Is a Valuable Marketing Tool","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities.<\/p>","content":[{"type":"text","data":"Social media has truly <a rel=\"noreferrer noopener\" aria-label=\"cemented itself in the promotional strategy (opens in a new tab)\" href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\">cemented itself in the promotional strategy<\/a> of nearly every website owner. Few other marketing methods offer the <a href=\"https:\/\/memberpress.com\/4-reasons-you-need-a-social-media-presence-for-your-small-business\/\">sheer reach and ease of use<\/a> that social media does \u2013 and the ability to share regular content presents a wide range of possibilities."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day.<\/p>","content":[{"type":"text","data":"This is especially true of Instagram. This platform was created in 2010 as a way to share mobile photography online, and has since become one of the world\u2019s most popular social media sites. In fact, it boasts <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/get.simplymeasured.com\/rs\/simplymeasured\/images\/InstagramStudy2014Q3.pdf?mkt_tok=3RkMMJWWfF9wsRolua%2FAZKXonjHpfsX56%2BgtXaC0lMI%2F0ER3fOvrPUfGjI4CTsViI%2BSLDwEYGJlv6SgFQrDEMal41bgNWRM%3D\" target=\"_blank\">200 million<\/a> monthly active users \u2013 and over 1.6 billion images are \u2018liked\u2019 every day."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:<\/p>","content":[{"type":"text","data":"When you consider the sheer reach of the platform, it should come as no surprise that many brands frequent Instagram, and consider it to be one of their most effective promotional tools:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png\" alt=\"The Apple Instagram account.\" class=\"wp-image-17524\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","data":{"alt":"The Apple Instagram account.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.32.53-1024x610.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:<\/p>","content":[{"type":"text","data":"Getting content out into the world via Instagram is an effective way to <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">drive traffic to your site<\/a> \u2013 and potentially boost sales by tagging products in your posts:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png\" alt=\"A brand Instagram post with tagged products.\" class=\"wp-image-17522\" width=\"406\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","data":{"alt":"A brand Instagram post with tagged products.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.28.37-812x1024.png","align":"center"},"style":{"width":"406px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>.<\/p>","content":[{"type":"text","data":"<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-ways-your-brand-can-benefit-from-using-instagram\/\" target=\"_blank\">Using Instagram<\/a> can also help you improve your customer service. The platform makes audience interaction easy, thanks to the ability to \u2018like\u2019 comments and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/collect-and-use-testimonials-effectively\/\" target=\"_blank\">re-post customer feedback or images<\/a>. Although it may not be your main motivation for using social media, taking the time to talk to your followers directly can <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">benefit your site in <\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"n (opens in a new tab)\">n<\/a><a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\">umerous ways<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless.<\/p>","content":[{"type":"text","data":"However, despite the many advantages, Instagram can also be a source of frustration. The platform is known for purging inactive followers, as well as for frequently changing its algorithm \u2013 often rendering existing content strategies pointless."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">A Brief History of Changes to the Instagram Algorithm<\/h2>","content":"A Brief History of Changes to the Instagram Algorithm","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. <\/p>","content":[{"type":"text","data":"It all started a few years ago, when Instagram shocked users by switching to a non-chronological feed system. Posts were no longer shown to users based on when they were uploaded, and instead followed a brand-new algorithm. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions.<\/p>","content":[{"type":"text","data":"Since then, the platform has frequently updated the algorithm it uses \u2013 leaving those looking to market their content in a difficult position. Most recently, Instagram has <a href=\"https:\/\/later.com\/blog\/instagram-algorithm-update\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moved towards a user-focused algorithm (opens in a new tab)\">moved towards a user-focused algorithm<\/a>. It attempts to show users content it thinks they would like, and draws this knowledge from past interactions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern.<\/p>","content":[{"type":"text","data":"While this can be considered a positive shift in some respects, it has also lead to a drop in engagement rates. In other words, many of those who frequently use Instagram no longer receive as many likes or comments as they did a year ago. As a marketer or business, this can be a serious concern."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Outsmart the Instagram Algorithm<\/h2>","content":"3 Ways to Outsmart the Instagram Algorithm","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible.<\/p>","content":[{"type":"text","data":"Fortunately, there <em>are<\/em> ways of using the new algorithm to your advantage, and keeping your audience engaged. Let's explore some of the ways you can maximize user attention and make sure your content is highly visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Implement Instagram Stories<\/strong><\/h3>","content":"1. Implement Instagram Stories","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':<\/p>","content":[{"type":"text","data":"Instagram stories are often overlooked, despite their ability to solve one of the main algorithm-related issues. Put simply, users aren\u2019t engaging with posts because they haven\u2019t seen them. However, they are still very likely to see your 'stories':"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png\" alt=\"An example of an Instagram story being used to advertise a new post.\" class=\"wp-image-17520\" width=\"353\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","data":{"alt":"An example of an Instagram story being used to advertise a new post.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.24.20-706x1024.png","align":"center"},"style":{"width":"353px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;<\/p>","content":[{"type":"text","data":"Over <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.instagram.com\/\" target=\"_blank\">300 million active users<\/a> watch and post stories every day, and users spend around <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/instagram-press.com\/blog\/2017\/08\/02\/celebrating-one-year-of-instagram-stories\/\" target=\"_blank\">32 minutes<\/a> a day on Instagram since their introduction. That\u2019s a significant increase from the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/mediakix.com\/2016\/12\/how-much-time-is-spent-on-social-media-lifetime\/\" target=\"_blank\">15 daily minutes<\/a> spent on the platform before stories were released. &nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines.<\/p>","content":[{"type":"text","data":"By tapping on the paper plane icon underneath your posts, you can share content <a rel=\"noreferrer noopener\" aria-label=\"directly to your Instagram story (opens in a new tab)\" href=\"https:\/\/help.instagram.com\/1660923094227526\" target=\"_blank\">directly to your Instagram story<\/a>. This is an excellent way to attract attention to your recent uploads \u2013 even if the algorithm has prevented certain users seeing your content in their timelines."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:<\/p>","content":[{"type":"text","data":"The other great thing about stories is that they come with a <a href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">whole host of features<\/a> built in \u2013 such as polls, question boxes, voting sliders, and more:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png\" alt=\"A selection of Instagram story features, such as GIFs and polls.\" class=\"wp-image-17521\" width=\"469\" height=\"512\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","data":{"alt":"A selection of Instagram story features, such as GIFs and polls.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.25.02-937x1024.png","align":"center"},"style":{"width":"469px","height":"512px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. <\/p>","content":[{"type":"text","data":"Implementing these options can mean that your audience is more likely to take notice of your stories, and your posts as a result. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Pay Attention to Trends<\/strong><\/h3>","content":"2. Pay Attention to Trends","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach.<\/p>","content":[{"type":"text","data":"While some internet trends are questionable to say the least, on the whole they do serve a purpose. Users are likely to search for content that correlates with certain trends, meaning that getting onboard can boost your existing reach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  <\/p>","content":[{"type":"text","data":"For example, consider the widely-popular Game of Thrones series. Prior to its release, some of the world\u2019s largest companies took to social media to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketing-interactive.com\/brands-launch-their-marketing-tactics-ahead-of-the-game-of-thrones-premier\/\" target=\"_blank\">promote their products using references<\/a> to the show:  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png\" alt=\"A Game of Thrones inspired marketing image by Deliveroo.\" class=\"wp-image-17517\" width=\"512\" height=\"305\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","data":{"alt":"A Game of Thrones inspired marketing image by Deliveroo.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.11.40-1024x609.png","align":"center"},"style":{"width":"512px","height":"305px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed.<\/p>","content":[{"type":"text","data":"While most of the brands involved had no connection to the television series, leveraging the hype surrounding it was an effective way to get their content noticed."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:<\/p>","content":[{"type":"text","data":"Social media is your first point of call for <a href=\"https:\/\/memberpress.com\/social-media-listening-ears-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">finding out about new trends<\/a>. In fact, simply logging into Twitter and browsing the 'Moments' feed will give you a pretty good idea of what's popular right now:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png\" alt=\"The Twitter 'moments' feed.\" class=\"wp-image-17518\" width=\"512\" height=\"275\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","data":{"alt":"The Twitter 'moments' feed.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-13-at-12.17.56-1024x550.png","align":"center"},"style":{"width":"512px","height":"275px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends.<\/p>","content":[{"type":"text","data":"If you\u2019re looking for more industry-specific topics, you can try following hashtags or users that are relevant to your content. You can also use free <a href=\"https:\/\/alltop.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">tools like AllTop<\/a> to find out what has people talking. Then, you simply need to create content that references those trends."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Consider Influencer Marketing<\/strong><\/h3>","content":"3. Consider Influencer Marketing","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/five-social-media-trends-to-know-for-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Working with influencers<\/a> is a rising trend in the marketing world \u2013 and for good reason. An influencer is a person of note within a certain niche or industry, and working with one means you gain instant access to their (usually) large following."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options.<\/p>","content":[{"type":"text","data":"This is an excellent way to promote your own content, and hopefully <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\">bring in some new customers<\/a>. Working around the new algorithm means finding novel ways to boost engagement, and having a popular influencer onboard to promote your content is one of your best options."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:<\/p>","content":[{"type":"text","data":"You can find influencers that fit your brand by searching for relevant hashtags, or using tools like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.influence.co\/\" target=\"_blank\">Influence.co<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png\" alt=\"The Influence.co tool.\" class=\"wp-image-17329\" width=\"768\" height=\"236\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","data":{"alt":"The Influence.co tool.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/01\/Screenshot-2019-01-14-at-09.27.45-1024x314.png","align":"center"},"style":{"width":"768px","height":"236px","align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility.<\/p>","content":[{"type":"text","data":"It\u2019s important to note that this method will only succeed if you work with an influencer who is relevant to your business in some way. A mismatched collaboration won\u2019t excite your users, and is unlikely to generate sales. On the other hand, getting your business or product mentioned by one of their favorite names is an effective way of boosting your visibility."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible.<\/p>","content":[{"type":"text","data":"While the non-chronological nature of the newer Instagram algorithm can make marketing tricky, there are ways to get around it. By implementing some engagement-focused methods, you can ensure that your content remains visible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we've identified three ways to get noticed despite the platform's algorithm changes:<\/p>","content":[{"type":"text","data":"In this post, we've identified three ways to get noticed despite the platform's algorithm changes:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Use Instagram stories to draw attention to new posts.<\/li><li>Get onboard with current trends, and use relevant hashtags.<\/li><li>Consider working with an influencer to expand your reach.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Use Instagram stories to draw attention to new posts.<\/li><li>Get onboard with current trends, and use relevant hashtags.<\/li><li>Consider working with an influencer to expand your reach.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about how to work within the current Instagram algorithm? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17516"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17516\/revisions"}],"predecessor-version":[{"id":79659,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17516\/revisions\/79659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17614"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}