{"id":17595,"date":"2019-03-14T11:09:22","date_gmt":"2019-03-14T17:09:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=17595"},"modified":"2019-03-14T11:09:26","modified_gmt":"2019-03-14T17:09:26","slug":"minimize-bounce-rate","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/","title":{"rendered":"3 maneras de minimizar la tasa de rebote de su sitio web"},"content":{"rendered":"<p><a href=\"https:\/\/memberpress.com\/es\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Atraer tr\u00e1fico al sitio web (se abre en una nueva pesta\u00f1a)\">Atraer tr\u00e1fico al sitio web<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your \u2018bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ea92390b398\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea92390b398\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#Why_Your_Websites_Bounce_Rate_Matters\" >Por qu\u00e9 es importante la tasa de rebote de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#3_Ways_to_Minimize_Your_Websites_Bounce_Rate\" >3 maneras de minimizar la tasa de rebote de su sitio web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#1_Improve_Your_Sites_Loading_Speed\" >1. Mejore la velocidad de carga de su sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#2_Assess_and_Adapt_Your_Landing_Page\" >2. Eval\u00fae y adapte su p\u00e1gina de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#3_Optimize_Your_Site_for_Mobile_Users\" >3. Optimice su sitio para usuarios m\u00f3viles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/minimize-bounce-rate\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Son muchos los factores que contribuyen a crear una tasa de rebote elevada, e identificarlos (as\u00ed como solucionarlos) puede ayudarle a mantener a la gente en su sitio durante m\u00e1s tiempo. Es una forma excelente de animar a los visitantes a comprar productos o a interactuar con tu contenido de alguna otra forma, como por ejemplo <a href=\"https:\/\/memberpress.com\/es\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"compartirlo en las redes sociales (se abre en una nueva pesta\u00f1a)\">compartirlo en las redes sociales<\/a>. <br><\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos por qu\u00e9 es importante la tasa de rebote y explicaremos c\u00f3mo saber si la suya es demasiado alta. Tambi\u00e9n exploraremos algunas de las formas clave para minimizar el n\u00famero de visitantes que deciden \"rebotar\". Empecemos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Websites_Bounce_Rate_Matters\"><\/span>Por qu\u00e9 es importante la tasa de rebote de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En t\u00e9rminos sencillos, la tasa de rebote es el porcentaje de usuarios que visitan su sitio web y deciden abandonarlo sin pasar a una segunda p\u00e1gina. Una tasa de rebote alta puede indicar que no has conseguido convencer al usuario para que se quede y explore m\u00e1s de lo que ofreces.<br><\/p>\n\n\n\n<p>A menos que dirija un sitio de una sola p\u00e1gina, probablemente sea importante para usted que los visitantes se queden y vean la mayor parte posible de su contenido. As\u00ed que es inteligente evaluar cualquier problema en esta \u00e1rea, antes de que se convierta en un problema mayor. La forma m\u00e1s f\u00e1cil de determinar su tasa de rebote actual es a trav\u00e9s de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>o por <a rel=\"noreferrer noopener\" aria-label=\"utilizando un plugin (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">utilizando un plugin<\/a>.<\/p>\n\n\n\n<p>Sin embargo, tambi\u00e9n tendr\u00e1 que saber qu\u00e9 es lo que est\u00e1 buscando. En general, una tasa de rebote superior a 80% se considera bastante baja. Esto es una clara se\u00f1al de que algo en <a rel=\"noreferrer noopener\" aria-label=\"su p\u00e1gina de destino (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">su p\u00e1gina de destino<\/a> no funciona y debe ajustarse. Un buen resultado suele estar entre 30% y 50%, aunque lo mejor es apuntar lo m\u00e1s bajo posible.<br><\/p>\n\n\n\n<p>Determinar la causa de un alto porcentaje de rebote puede ser complicado, ya que a menudo hay numerosos factores que contribuyen a este problema. Por ello, un esfuerzo de optimizaci\u00f3n en todo el sitio suele ser el m\u00e9todo m\u00e1s eficaz para mejorar el n\u00famero de visitantes que deciden quedarse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Minimize_Your_Websites_Bounce_Rate\"><\/span>3 maneras de minimizar la tasa de rebote de su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Llevar a cabo el proceso de optimizaci\u00f3n que acabamos de mencionar puede llevar mucho tiempo, por lo que resulta \u00fatil dividirlo en tareas manejables. Empecemos centr\u00e1ndonos en uno de los problemas m\u00e1s comunes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Improve_Your_Sites_Loading_Speed\"><\/span><strong>1. Mejore la velocidad de carga de su sitio web<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El tiempo que tarda su sitio web en cargarse suele ser uno de los factores que m\u00e1s contribuyen a una alta tasa de rebote. La mayor\u00eda de los usuarios esperan que un sitio web se cargue en <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">dos segundos o menos<\/a>y abandonar\u00e1n las que sean demasiado lentas. Los estudios tambi\u00e9n han descubierto que un <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">retardo de s\u00f3lo 500 milisegundos<\/a> puede aumentar dr\u00e1sticamente la frustraci\u00f3n del usuario.<br><\/p>\n\n\n\n<p>En resumen, es importante asegurarse de que su sitio funciona eficazmente. Puede comprobar la velocidad de carga actual con la herramienta <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> herramienta. Un resultado entre 50 y 100 suele considerarse bueno. Si recibe una puntuaci\u00f3n de 49 o menos, su sitio tarda demasiado en cargarse:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"Un ejemplo de los resultados de velocidad de carga de Google. \" class=\"wp-image-17596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-300x75.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-768x191.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-660x164.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-840x209.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1216x303.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-700x174.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-156x39.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1080x269.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Si este es el caso de su sitio web, \u00a1que no cunda el p\u00e1nico! Hay muchas formas de <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">mejorar eficazmente la velocidad de carga<\/a>. Utilizando un plugin de cach\u00e9 como <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cach\u00e9<\/a> es un buen comienzo. Tambi\u00e9n deber\u00eda considerar la posibilidad de optimizar completamente su base de datos mediante el uso de la funci\u00f3n <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (se abre en una nueva pesta\u00f1a)\">Gestor WP-DB<\/a> plugin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_and_Adapt_Your_Landing_Page\"><\/span><strong>2. Eval\u00fae y adapte su p\u00e1gina de destino<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Su <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\">p\u00e1gina de aterrizaje<\/a> es la primera parte de su sitio web que encontrar\u00e1n muchos visitantes, por lo que es importante causar una buena impresi\u00f3n. Resulta tentador \"sobreoptimizar\" una p\u00e1gina de este tipo, metiendo mucho contenido en muy poco espacio.<br><\/p>\n\n\n\n<p>Este enfoque es m\u00e1s que un poco abrumador para su audiencia. Es poco probable que su p\u00fablico lea o se comprometa con su contenido si se presenta de esta manera. <\/p>\n\n\n\n<p>En lugar de ello, deber\u00e1 dar formato a su p\u00e1gina de aterrizaje para que resulte menos intimidatoria y m\u00e1s acogedora para los reci\u00e9n llegados:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"Un ejemplo de p\u00e1gina de aterrizaje bien dise\u00f1ada.\" class=\"wp-image-17598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-768x339.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Para ello, utilice cuidadosamente los espacios en blanco y divida los textos largos en partes manejables. <\/p>\n\n\n\n<p>Tambi\u00e9n debe incluir im\u00e1genes cuando sea necesario y establecer un camino claro hacia la conversi\u00f3n. Tambi\u00e9n hay que tener en cuenta que incrustar v\u00eddeos puede <a aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar las conversiones en 86%<\/a>.<\/p>\n\n\n\n<p>El uso de estas t\u00e9cnicas har\u00e1 que su contenido sea m\u00e1s accesible y permitir\u00e1 que los visitantes se sientan como en casa desde el principio. Tambi\u00e9n podr\u00e1n escanear el contenido r\u00e1pidamente e identificar las partes m\u00e1s relevantes para sus necesidades.<\/p>\n\n\n\n<p>Si aun as\u00ed sus clientes deciden rebotar, puede utilizar <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> Salida-Intento<sup>\u00ae<\/sup> tecnolog\u00eda como un \u00faltimo intento de mantenerlos en su sitio. <\/p>\n\n\n\n<p>Con el <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integraci\u00f3n OptinMonster<\/a>Hay muchas formas de mantener a los navegadores en su sitio de afiliaci\u00f3n. <\/p>\n\n\n\n<p>Por ejemplo, cuando un usuario intente salir de la p\u00e1gina de inscripci\u00f3n, cree una ventana emergente con un descuento \u00fanico para mantener su inter\u00e9s. <\/p>\n\n\n\n<p>O cuando alguien ha estado navegando por un curso, muestre una campa\u00f1a para un curso similar en su sitio en caso de que no haya encontrado exactamente lo que busca.<\/p>\n\n\n\n<p>En <a href=\"https:\/\/memberpress.com\/es\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integraci\u00f3n OptinMonster<\/a> hace posible todo esto y mucho m\u00e1s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Site_for_Mobile_Users\"><\/span><strong>3. Optimice su sitio para usuarios m\u00f3viles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El n\u00famero de usuarios que acceden a la web a trav\u00e9s de dispositivos m\u00f3viles <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">aumenta a\u00f1o tras a\u00f1o<\/a>Sin embargo, muchos sitios web a\u00fan no est\u00e1n totalmente optimizados para navegadores m\u00f3viles. Si no dise\u00f1a su propio sitio teniendo en cuenta la capacidad de respuesta m\u00f3vil, es muy probable que aumente su tasa de rebote.<\/p>\n\n\n\n<p>Hacer que su sitio sea apto para m\u00f3viles puede llevar alg\u00fan tiempo, aunque los beneficios compensan con creces el esfuerzo necesario. Si empiezas desde cero, te recomendamos que comiences la optimizaci\u00f3n para m\u00f3viles con la herramienta de Google <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Prueba de compatibilidad m\u00f3vil<\/a>. Esto le dar\u00e1 una idea del rendimiento actual de su sitio y le indicar\u00e1 las \u00e1reas en las que debe centrar sus mejoras:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"Un ejemplo de algunos resultados de la prueba Mobile-Friendly.\" class=\"wp-image-17597\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-768x401.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-840x439.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1216x636.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-700x366.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27.png 1496w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>A continuaci\u00f3n, puede empezar a <a rel=\"noreferrer noopener\" aria-label=\"ajuste su sitio seg\u00fan sea necesario (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/is-your-site-mobile-friendly\/\" target=\"_blank\">ajuste su sitio seg\u00fan sea necesario<\/a>. Si su sitio est\u00e1 construido con WordPress, tambi\u00e9n debe asegurarse de que es <a rel=\"noreferrer noopener\" aria-label=\" (se abre en una nueva pesta\u00f1a)\" href=\"https:\/\/memberpress.com\/es\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">utilizar un tema adaptable<\/a>De este modo, ser\u00e1 mucho m\u00e1s f\u00e1cil ofrecer una experiencia excelente a los visitantes m\u00f3viles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Una tasa de rebote alta es un indicio de que algo tiene que cambiar, y tomarse el tiempo necesario para evaluar los factores que contribuyen a ello puede tener un impacto positivo en su sitio. Este esfuerzo puede hacer que la gente permanezca m\u00e1s tiempo en su sitio y mejorar la probabilidad de conversi\u00f3n.<br><\/p>\n\n\n\n<p>En este post, exploramos algunas de las formas en que puede minimizar eficazmente la tasa de rebote de su sitio web:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reduzca el tiempo de carga de su sitio web.<\/li>\n\n\n\n<li>Aseg\u00farese de que su p\u00e1gina de aterrizaje sea acogedora.<\/li>\n\n\n\n<li>Optimice completamente su sitio para navegadores m\u00f3viles.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfTienes m\u00e1s preguntas sobre tu tasa de rebote? H\u00e1ganoslo saber en la secci\u00f3n de comentarios a continuaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Attracting website traffic is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your \u2018bounce rate\u2019 refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions. 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Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Attracting website traffic (opens in a new tab)\">Attracting website traffic<\/a> is often difficult, but it can be even harder to keep visitors on your site once they arrive. Your 'bounce rate' refers to the number of people who click away from your site after only viewing one page, and a high rate can take a toll on your conversions.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br><\/p>","content":[{"type":"text","data":"Many factors go into creating a high bounce rate, and identifying (as well as fixing) them can help you keep people on your site for longer. This is an excellent way to encourage visitors to buy products or engage with your content in some other way \u2013 such as by <a href=\"https:\/\/memberpress.com\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sharing it on social media (opens in a new tab)\">sharing it on social media<\/a>. <br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss why bounce rate matters, and explain how to know when yours is too high. We\u2019ll also explore some of the key ways you can minimize the number of visitors who decide to \u2018bounce\u2019. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Your Website's Bounce Rate Matters<\/h2>","content":"Por qu\u00e9 es importante la tasa de rebote de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br><\/p>","content":[{"type":"text","data":"In simple terms, your bounce rate is the percentage of users who visit your website, and decide to leave without navigating to a second page. A high bounce rate can indicate that you were unable to convince the user to stay around and explore more of what you have to offer.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>.<\/p>","content":[{"type":"text","data":"Unless you run a one-page site, it's probably important to you that visitors stick around and see as much of your content as possible. So it\u2019s smart to assess any issues in this area, before they become a major problem. The easiest way to determine your current bounce rate is through <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/3-actionable-ways-to-use-google-analytics\/\" target=\"_blank\">Google Analytics<\/a>, or by <a rel=\"noreferrer noopener\" aria-label=\"using a plugin (opens in a new tab)\" href=\"https:\/\/www.monsterinsights.com\/how-to-find-your-bounce-rate-in-google-analytics\/\" target=\"_blank\">using a plugin<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br><\/p>","content":[{"type":"text","data":"However, you\u2019ll also need to know what it is that you\u2019re looking out for. In a general sense, a bounce rate of over 80% is considered to be pretty poor. This is a clear sign that something on <a rel=\"noreferrer noopener\" aria-label=\"your landing page (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\">your landing page<\/a> isn\u2019t working and needs to be adjusted. A good result is typically anything between 30% and 50%, although aiming as low as possible is the best way to go.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around.<\/p>","content":[{"type":"text","data":"Establishing the root cause of a high bounce rate can be tricky, as numerous factors will often contribute to this problem. As such, a site-wide optimization effort is often the most effective method for improving the number of visitors who choose to stay around."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">3 Ways to Minimize Your Website\u2019s Bounce Rate<\/h2>","content":"3 maneras de minimizar la tasa de rebote de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues.<\/p>","content":[{"type":"text","data":"Carrying out the optimization process we just mentioned can be time-consuming, so it helps to break it up into manageable tasks. Let\u2019s begin by focusing on one of the most common issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>1. Improve Your Site\u2019s Loading Speed<\/strong><\/h3>","content":"1. Mejore la velocidad de carga de su sitio web","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br><\/p>","content":[{"type":"text","data":"The time it takes your site to load is often one of the biggest contributors to a high bounce rate. Most users expect a website to load in <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.hobo-web.co.uk\/your-website-design-should-load-in-4-seconds\/\" target=\"_blank\">two seconds or less<\/a>, and will abandon those that are too slow. Studies have also found that a <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.radware.com\/applicationdelivery\/applicationaccelerationoptimization\/2014\/01\/55-web-performance-stats-youll-want-to-know\/\" target=\"_blank\">delay of just 500 milliseconds<\/a> can dramatically increase user frustration.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:<\/p>","content":[{"type":"text","data":"In short, it\u2019s important to make sure that your site is running effectively. You can test your current loading speed by using the <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google PageSpeed Insights<\/a> tool. Anywhere between 50\u2013100 is generally considered a good result. If you receive a score of 49 or less, your site is taking too long to load:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png\" alt=\"An example of Google load speed results. \" class=\"wp-image-17596\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","data":{"alt":"An example of Google load speed results. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.01.24-1024x255.png","align":"center"},"style":{"width":1284,"height":320,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin.<\/p>","content":[{"type":"text","data":"If this is the case for your site, don\u2019t panic! There are many ways to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-improve-your-wordpress-membership-sites-speed\/\" target=\"_blank\">effectively improve your loading speed<\/a>. Using a caching plugin like <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\">WP Super Cache<\/a> is a great start. You should also consider fully optimizing your database by using the <a href=\"https:\/\/wordpress.org\/plugins\/wp-dbmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"WP-DB Manager (opens in a new tab)\">WP-DB Manager<\/a> plugin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>2. Assess and Adapt Your Landing Page<\/strong><\/h3>","content":"2. Eval\u00fae y adapte su p\u00e1gina de destino","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br><\/p>","content":[{"type":"text","data":"Your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">landing page<\/a> is the first part of your site that many visitors will encounter, so it\u2019s important to make a good impression. It\u2019s tempting to \u2018over-optimize\u2019 a page like this \u2013 stuffing lots of content into very little space.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. <\/p>","content":[{"type":"text","data":"This approach is more than a little overwhelming for your audience. Your audience are unlikely to read or engaged with your content if it's presented in this way. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:<\/p>","content":[{"type":"text","data":"Instead, you'll want to format your landing page to be less intimidating, and more welcoming to newcomers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png\" alt=\"An example of a well-designed landing page.\" class=\"wp-image-17598\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","data":{"alt":"An example of a well-designed landing page.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.05.20-1024x452.png","align":"center"},"style":{"width":3216,"height":1418,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. <\/p>","content":[{"type":"text","data":"You can do this by making careful use of white space, and ensuring that all lengthy text is broken up into manageable chunks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>.<\/p>","content":[{"type":"text","data":"You should also include images where necessary and lay down a clear path to conversion. It's also worth considering that embedding videos can <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">increase conversions by 86%<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs.<\/p>","content":[{"type":"text","data":"Using these techniques will make your content more accessible, and enable visitors to feel right at home from the start. They\u2019ll also be able to scan your content quickly, and identify the parts that are most relevant to their needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. <\/p>","content":[{"type":"text","data":"If your customers still decide to bounce, you can use <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster's<\/a> Exit-Intent<sup>\u00ae<\/sup> technology as one last attempt to keep them put. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. <\/p>","content":[{"type":"text","data":"With the <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a>, there are plenty of ways to keep browsers on your membership site. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. <\/p>","content":[{"type":"text","data":"For example, when a user attempts to leave your membership sign-up page, create a pop-up with a one-time discount to keep them invested. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for.<\/p>","content":[{"type":"text","data":"Or when someone has been browsing a course, display a campaign for a similar course on your site in case they just haven't found quite what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. <\/p>","content":[{"type":"text","data":"The <a href=\"https:\/\/memberpress.com\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress OptinMonster integration<\/a> makes all of this, and more, possible. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>3. Optimize Your Site for Mobile Users<\/strong><\/h3>","content":"3. Optimice su sitio para usuarios m\u00f3viles","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate.<\/p>","content":[{"type":"text","data":"The number of users accessing the web via mobile devices <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\">is increasing year after year<\/a>, yet many websites still haven\u2019t been fully optimized for mobile browsers. Failing to design your own site with mobile-responsiveness in mind is very likely to increase your bounce rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:<\/p>","content":[{"type":"text","data":"Making your site mobile-friendly can take some time, although the benefits greatly outweigh the effort required. If you\u2019re starting from scratch, you'll want to begin your mobile optimization by using Google's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\">Mobile-Friendly Test<\/a>. This will give you an idea of how well your site is currently doing, and will point out the areas where you need to focus your improvements:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png\" alt=\"An example of some Mobile-Friendly test results.\" class=\"wp-image-17597\"\/><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","data":{"alt":"An example of some Mobile-Friendly test results.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/02\/Screenshot-2019-02-26-at-15.03.27-1024x535.png","align":"center"},"style":{"width":1496,"height":782,"align":"center","parent_style":{},"alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors.<\/p>","content":[{"type":"text","data":"You can then begin to <a rel=\"noreferrer noopener\" aria-label=\"adjust your site as needed (opens in a new tab)\" href=\"https:\/\/memberpress.com\/is-your-site-mobile-friendly\/\" target=\"_blank\">adjust your site as needed<\/a>. If your site is built with WordPress, you should also ensure that it's <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/memberpress.com\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\">using a responsive theme<\/a>, as this will make it far easier to provide an excellent experience for mobile visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusi\u00f3n","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br><\/p>","content":[{"type":"text","data":"A high bounce rate is an indication that something needs to change, and taking the time to assess any contributing factors can have a positive impact on your site. This effort can keep people on your site for longer, and improve the likelihood of conversion.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:<\/p>","content":[{"type":"text","data":"In this post, we explored some of the ways you can effectively minimize your website\u2019s bounce rate:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\">\n<li>Reduce the time it takes for your site to load.<\/li>\n\n\n\n<li>Ensure that your landing page is welcoming.<\/li>\n\n\n\n<li>Fully optimize your site for mobile browsers.<\/li>\n<\/ol>","content":"<ol class=\"wp-block-list\">\n<li>Reduzca el tiempo de carga de su sitio web.<\/li>\n\n\n\n<li>Aseg\u00farese de que su p\u00e1gina de aterrizaje sea acogedora.<\/li>\n\n\n\n<li>Optimice completamente su sitio para navegadores m\u00f3viles.<\/li>\n<\/ol>","listItemData":[{"type":"core\/list-item","render":"<li>Reduce the time it takes for your site to load.<\/li>","content":"Reduzca el tiempo de carga de su sitio web.","data":{"text":"Reduce the time it takes for your site to load."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ensure that your landing page is welcoming.<\/li>","content":"Aseg\u00farese de que su p\u00e1gina de aterrizaje sea acogedora.","data":{"text":"Ensure that your landing page is welcoming."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Fully optimize your site for mobile browsers.<\/li>","content":"Optimice completamente su sitio para navegadores m\u00f3viles.","data":{"text":"Fully optimize your site for mobile browsers."},"style":{"parent_style":{}}}],"data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any more questions about your bounce rate? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any more questions about your bounce rate? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17595"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17675"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}