{"id":17650,"date":"2019-03-13T10:18:26","date_gmt":"2019-03-13T16:18:26","guid":{"rendered":"https:\/\/memberpress.com\/?p=17650"},"modified":"2021-06-30T08:56:06","modified_gmt":"2021-06-30T14:56:06","slug":"best-email-software-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/","title":{"rendered":"El mejor software de correo electr\u00f3nico para su sitio de afiliaci\u00f3n"},"content":{"rendered":"<p>Tanto si ya tiene un sitio web\no a\u00fan no ha lanzado su programa, comenzar una lista de correo electr\u00f3nico es muy recomendable.\nmuy recomendable. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6bf6a88232f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6bf6a88232f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#Best_Email_Software_For_Your_Membership_Site\" >El mejor software de correo electr\u00f3nico para su sitio de afiliaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#WP_Mail_SMTP\" >WP Mail SMTP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#Mailchimp_%E2%80%93_A_Feature-Rich_Free_Option\" >Mailchimp: una opci\u00f3n gratuita con muchas funciones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#ConvertKit_%E2%80%93_Powerful_Software_for_Online_Creators\" >ConvertKit - Potente software para creadores en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#ActiveCampaign_%E2%80%93_One_of_the_Biggest_Email_Software_Companies\" >ActiveCampaign - Una de las mayores empresas de software de correo electr\u00f3nico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/es\/blog\/best-email-software-for-your-membership-site\/#Final_Thoughts\" >Reflexiones finales \u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Tener la posibilidad de a\u00f1adir miembros potenciales y existentes a una lista de correo electr\u00f3nico a la que puede enviar mensajes con s\u00f3lo pulsar un bot\u00f3n tiene muchas ventajas. <\/p>\n\n\n\n<p>Para empezar, podr\u00e1 enviar difusiones puntuales a todos sus suscriptores para informarles de mejoras en su sitio de afiliaci\u00f3n o de que su programa est\u00e1 a punto de lanzarse. <\/p>\n\n\n\n<p>Con el mejor software de correo electr\u00f3nico, tambi\u00e9n puede crear secuencias de correos electr\u00f3nicos que se env\u00edan autom\u00e1ticamente a los nuevos suscriptores y miembros una vez que se han registrado. <\/p>\n\n\n\n<p>Esto le permite crear minicursos gratuitos que se env\u00edan por correo electr\u00f3nico durante un n\u00famero determinado de d\u00edas. La secuencia puede culminar con una invitaci\u00f3n para que el suscriptor se una a su sitio web.<\/p>\n\n\n\n<p>Tambi\u00e9n puede utilizar su software de correo electr\u00f3nico para informar a sus miembros si su sitio no estar\u00e1 disponible por mantenimiento. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Email_Software_For_Your_Membership_Site\"><\/span>El mejor software de correo electr\u00f3nico para su sitio de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1536\" height=\"832\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites.png\" alt=\"Mejor software de correo electr\u00f3nico para sitios de afiliaci\u00f3n\" class=\"wp-image-17651\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-300x163.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-1024x555.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-768x416.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-314x170.png 314w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-840x455.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-1216x659.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-700x379.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Best-Email-Software-for-Membership-Sites-1080x585.png 1080w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p>Tanto si desea crear una lista de prelanzamiento para su pr\u00f3ximo proyecto de afiliaci\u00f3n como si desea encuestar a sus afiliados actuales para saber qu\u00e9 opinan de su programa, aqu\u00ed tiene los mejores servicios de correo electr\u00f3nico que le ayudar\u00e1n a crear esa important\u00edsima lista de suscriptores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WP_Mail_SMTP\"><\/span>WP Mail SMTP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.11.38-PM-1024x413.png\" alt=\"wp mail smtp\" class=\"wp-image-23555\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.11.38-PM-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.11.38-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.11.38-PM-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.11.38-PM.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cuando se trata de la entregabilidad de correo electr\u00f3nico para su sitio de WordPress, <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WP Mail SMTP<\/a> es el lugar por donde empezar. <\/p>\n\n\n\n<p>Una vez instalado, este plugin se asegura de que su correo electr\u00f3nico de WordPress utilice el servicio de terceros que usted indique en lugar del servicio de correo de WordPress, que es el predeterminado. <\/p>\n\n\n\n<p>Por desgracia, hay muchos <a href=\"https:\/\/memberpress.com\/es\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Entregabilidad del correo electr\u00f3nico de los socios: \u00a1es importante!\">problemas con el servicio de correo de WordPress<\/a>As\u00ed que es mejor evitarlo.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mailchimp_%E2%80%93_A_Feature-Rich_Free_Option\"><\/span>Mailchimp: una opci\u00f3n gratuita con muchas funciones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.09.46-PM-1024x455.png\" alt=\"p\u00e1gina de inicio de mailchimp\" class=\"wp-image-23554\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.09.46-PM-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.09.46-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.09.46-PM-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.09.46-PM.png 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si a\u00fan no est\u00e1 listo para invertir en un servicio de software de correo electr\u00f3nico premium para su sitio de membres\u00eda, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mailchimp<\/a> es una gran opci\u00f3n. <\/p>\n\n\n\n<p>El plan gratuito, que te permite a\u00f1adir hasta dos mil suscriptores y enviar hasta 12 mil correos electr\u00f3nicos al mes, deber\u00eda ser m\u00e1s que suficiente para empezar. <\/p>\n\n\n\n<p>Tendr\u00e1 que mostrar la marca Mailchimp en el pie de p\u00e1gina de los correos electr\u00f3nicos que env\u00ede a sus suscriptores, pero si no tiene problema con eso, entonces este podr\u00eda ser el mejor software de correo electr\u00f3nico para su sitio de membres\u00eda. <\/p>\n\n\n\n<p>Esto es especialmente cierto si tiene un presupuesto ajustado o simplemente quiere saber si <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por correo electr\u00f3nico<\/a> es adecuado para su empresa, sin ning\u00fan compromiso financiero. <\/p>\n\n\n\n<p>Aparte del plan gratuito de nivel de entrada, hay muchas otras buenas razones para considerar Mailchimp para su sitio de membres\u00eda. Para empezar, puedes utilizar las herramientas incluidas para dise\u00f1ar p\u00e1ginas de destino personalizadas para promocionar tu lista de correo electr\u00f3nico. <\/p>\n\n\n\n<p>Estas p\u00e1ginas pueden estar muy centradas en persuadir a sus visitantes para que se suscriban, sin que se interponga ninguno de los contenidos que suelen incluirse en una p\u00e1gina de WordPress. <\/p>\n\n\n\n<p>As\u00ed que si no tienes las habilidades, las herramientas o el tiempo para <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cree sus propias p\u00e1ginas de destino personalizadas para el sitio de afiliaci\u00f3n<\/a>entonces es posible que aprecie esta funci\u00f3n de Mailchimp. <\/p>\n\n\n\n<p>Otro buen extra que se incluye en el plan gratuito es un creador de formularios de suscripci\u00f3n que facilita la creaci\u00f3n de elegantes formularios de suscripci\u00f3n para su bolet\u00edn. <\/p>\n\n\n\n<p>As\u00ed que si a\u00fan no ha invertido en una herramienta como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>a\u00fan puede a\u00f1adir <a href=\"https:\/\/memberpress.com\/es\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">popups y optins para su sitio de afiliaci\u00f3n<\/a> para hacer crecer su lista de correo electr\u00f3nico con Mailchimp. <\/p>\n\n\n\n<p>Una vez que hayas superado el plan gratuito de Mailchimp, puedes pasarte a uno de los planes de pago, con precios a partir de $10 al mes. <\/p>\n\n\n\n<p>Sin embargo, con tantas caracter\u00edsticas impresionantes en el plan gratuito, usted estar\u00e1 m\u00e1s que listo para iniciar una lista de correo electr\u00f3nico para su sitio de membres\u00eda con Mailchimp. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ConvertKit_%E2%80%93_Powerful_Software_for_Online_Creators\"><\/span>ConvertKit - Potente software para creadores en l\u00ednea <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1536\" height=\"874\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit.png\" alt=\"Ejemplo de p\u00e1gina de destino de ConvertKit\" class=\"wp-image-17652\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-1024x583.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-768x437.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-299x170.png 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-840x478.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-1202x684.png 1202w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-700x398.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-156x89.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/03\/Email-Software-ConvertKit-1080x615.png 1080w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit <\/a>es una de las opciones m\u00e1s nuevas cuando se trata de elegir un software de correo electr\u00f3nico para su sitio de membres\u00eda. Sin embargo, debido a sus impresionantes caracter\u00edsticas y a su enfoque en la atenci\u00f3n al cliente, por no hablar de su elegante interfaz de usuario, ConvertKit es sin duda un servicio que deber\u00edas tener en cuenta. <\/p>\n\n\n\n<p>A diferencia de Mailchimp, no hay un plan gratuito (aunque hay una prueba gratuita de 14 d\u00edas). Pero con precios a partir de $29 al mes, o un poco menos cuando se paga anualmente, ConvertKit no deber\u00eda ser demasiado caro para cualquiera que se tome en serio la creaci\u00f3n de una lista de correo electr\u00f3nico para su sitio web de membres\u00eda. <\/p>\n\n\n\n<p>Gracias a los formularios de registro personalizables y a las plantillas de p\u00e1ginas de destino que puedes mostrar f\u00e1cilmente en tu sitio web de WordPress, as\u00ed como al acceso a informes detallados sobre los usuarios, deber\u00edas tener todo lo necesario para hacer crecer tu lista de suscriptores utilizando las funciones principales de ConvertKit. <\/p>\n\n\n\n<p>La creaci\u00f3n de correos electr\u00f3nicos automatizados que se env\u00edan cuando se cumplen ciertos criterios, adem\u00e1s del creador de secuencias de correo electr\u00f3nico de arrastrar y soltar, le da la posibilidad de configurar su lista una vez y luego volver a centrarse en su sitio de membres\u00eda. <\/p>\n\n\n\n<p>ConvertKit se dirige a los creadores en l\u00ednea, incluidos los que dirigen <a href=\"https:\/\/memberpress.com\/es\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Presentaci\u00f3n de los cursos MemberPress\">cursos<\/a> y la venta de productos digitales. As\u00ed que si quieres trabajar con una empresa que entienda tus necesidades, ConvertKit cumple ese requisito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign_%E2%80%93_One_of_the_Biggest_Email_Software_Companies\"><\/span>ActiveCampaign - Una de las mayores empresas de software de correo electr\u00f3nico <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.13.11-PM-1024x416.png\" alt=\"campa\u00f1a activa\" class=\"wp-image-23556\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.13.11-PM-1024x416.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.13.11-PM-300x122.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.13.11-PM-768x312.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-17-at-1.13.11-PM.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si prefiere trabajar con uno de los nombres m\u00e1s importantes en software de marketing por correo electr\u00f3nico, entonces <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a> es dif\u00edcil de superar. A pesar de ser l\u00edder del mercado, los planes de <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campa\u00f1a activa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">ActiveCampaign<\/a> a partir de un asequible $9 al mes si eliges pagar anualmente. <\/p>\n\n\n\n<p>En el plan b\u00e1sico Lite, podr\u00e1 enviar un n\u00famero ilimitado de correos electr\u00f3nicos y utilizar el dise\u00f1ador de correos electr\u00f3nicos de arrastrar y soltar para crear mensajes atractivos para sus suscriptores. Sin embargo, la posibilidad de eliminar el logotipo de ActiveCampaign de sus mensajes est\u00e1 reservada a los clientes de los planes m\u00e1s caros. <\/p>\n\n\n\n<p>Al igual que con el mejor software de correo electr\u00f3nico para sitios de afiliaci\u00f3n, puede segmentar su lista de suscriptores en grupos, como nuevos miembros potenciales y miembros existentes, y luego enviar a cada grupo mensajes diferentes. <\/p>\n\n\n\n<p>Incluso puede ir m\u00e1s all\u00e1 con la segmentaci\u00f3n y enviar mensajes s\u00f3lo a los suscriptores que hayan visitado una p\u00e1gina determinada de su sitio o que hayan sido remitidos desde una URL concreta. Esto significa que puedes configurar un mensaje automatizado que se env\u00ede a los suscriptores que lleguen a la \u00faltima p\u00e1gina de tu programa de afiliaci\u00f3n, con detalles en ese email sobre tu pr\u00f3ximo curso. <\/p>\n\n\n\n<p>Una buena caracter\u00edstica adicional de ActiveCampaign es la capacidad de comparar varios mensajes de correo electr\u00f3nico a la vez con pruebas divididas. Esto te ayudar\u00e1 a descubrir qu\u00e9 tipo de mensaje funciona mejor con tu audiencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reflexiones finales \u00a0<\/h2>\n\n\n\n<p>Comenzar una lista de correo electr\u00f3nico para su sitio web de membres\u00eda\ndeber\u00eda estar en su lista de cosas por hacer, y ahora tiene tres soluciones de software\nde alta calidad para elegir. <\/p>\n\n\n\n<p>Si tiene un presupuesto ajustado o a\u00fan no est\u00e1 seguro de si el marketing por correo electr\u00f3nico es adecuado para su sitio de afiliaci\u00f3n, \u00bfpor qu\u00e9 no prueba Mailchimp? Si est\u00e1s listo para invertir en email marketing, y mantener el contacto con tus nuevos miembros potenciales y usuarios existentes es una prioridad, entonces echa un vistazo a los planes de pago de empresas como Mailchimp, ConvertKit, y Active Campaign para ver cu\u00e1l funcionar\u00e1 mejor para ti. <\/p>\n\n\n\n<p>Tanto si utiliza su lista para <a href=\"https:\/\/memberpress.com\/es\/how-to-turn-your-free-visitors-and-users-into-paid-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">convierta a m\u00e1s visitantes de su sitio web en miembros de pago<\/a>o comunicarse m\u00e1s eficazmente con sus miembros actuales, o hacer ambas cosas, una lista de suscriptores de correo electr\u00f3nico puede convertirse en un elemento central de su sitio web de afiliaci\u00f3n. <\/p>\n\n\n\n<p><em>\u00bfQu\u00e9 software de correo electr\u00f3nico elegir\u00e1 para su sitio de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios. <\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/FooterCTAgirl.webp\"\n\t\t\t\talt=\"car\u00e1cter cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"409\" height=\"364\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/FooterCTAgirl-mobile.webp 439w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/FooterCTAgirl.webp 409w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 942px) 439px, 409px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Consiga MemberPress hoy mismo<\/h3>\n\t\t\t<div><p>Empieza a cobrar por los contenidos que creas.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenga MemberPress ahora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"flecha\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/es\/features\">Ver todas las caracter\u00edsticas<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re already running a membership site or you\u2019re yet to launch your program, starting an email list is highly recommended. Having the ability to add potential and existing members to an email list that you can message at the touch of a button has many benefits. For starters, you\u2019ll be able to send one-off [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17653,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231,94,1474],"tags":[169,246],"class_list":{"0":"post-17650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emails","8":"category-marketing","9":"category-membership-site","10":"tag-email-marketing","11":"tag-marketing-tools","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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