{"id":17787,"date":"2019-04-10T10:54:48","date_gmt":"2019-04-10T16:54:48","guid":{"rendered":"https:\/\/memberpress.com\/?p=17787"},"modified":"2021-07-07T15:01:45","modified_gmt":"2021-07-07T21:01:45","slug":"google-adsense-beginners","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/google-adsense-beginners\/","title":{"rendered":"C\u00f3mo utilizar Google Adsense (y si deber\u00eda hacerlo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Utilizar Google AdSense en tu sitio web puede ser una forma de obtener ingresos haciendo lo que te gusta. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab0445132de7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab0445132de7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-beginners\/#What_Is_Google_AdSense\" >\u00bfQu\u00e9 es Google AdSense?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-beginners\/#Should_You_Use_It_Why_or_Why_Not\" >\u00bfDeber\u00eda utilizarlo? \u00bfPor qu\u00e9 s\u00ed o por qu\u00e9 no?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-beginners\/#Maximizing_your_profits\" >Maximizar sus beneficios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/google-adsense-beginners\/#In_Summary\" >En resumen<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNo est\u00e1 seguro de c\u00f3mo maximizar los beneficios? \u00bfQuiere saber si Google AdSense es adecuado para su negocio? \u00bfNi siquiera est\u00e1 seguro de lo que es? Este es un buen lugar para empezar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se presentan algunos detalles si desea saber c\u00f3mo empezar y ser rentable con AdSense.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_AdSense\"><\/span><strong>\u00bfQu\u00e9 es Google AdSense?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png\" alt=\"google adsense p\u00e1gina de inicio\" class=\"wp-image-25991\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM-1536x759.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-02-at-3.24.02-PM.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sencillamente, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Adsense<\/a> le permite a usted, el propietario del sitio web, ganar dinero a trav\u00e9s de anuncios en su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es muy parecido a poner un anuncio en la revista de su empresa hace cincuenta a\u00f1os, pero tambi\u00e9n es completamente diferente. Al igual que en los a\u00f1os setenta, la gente paga para llegar a su <em>espec\u00edfico <\/em>audiencia. Consiguen un espacio en su \"p\u00e1gina\", por as\u00ed decirlo, donde pueden anunciar sus servicios y productos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero a diferencia de los a\u00f1os 70, los anuncios de su p\u00e1gina pueden ser interactivos, exclusivos para ese consumidor y\/o utilizar v\u00eddeo y sonido. Y antes nadie sab\u00eda cu\u00e1nta gente cog\u00eda una revista y miraba el anuncio. Hoy s\u00ed lo saben, as\u00ed que ganas dinero en funci\u00f3n de tu \u00e9xito personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y t\u00fa decides el tipo de anuncio que quieres: v\u00eddeo, texto, imagen, texto e imagen, anuncios de enlaces y m\u00e1s. Adem\u00e1s, t\u00fa decides d\u00f3nde quieres que se coloque el anuncio y cu\u00e1ntos anuncios quieres. Tambi\u00e9n puede utilizar<a href=\"https:\/\/www.google.com\/adsense\/start\/resources\/quality-adsense-revenue.html#\/\" target=\"_blank\" rel=\"noreferrer noopener\"> anuncios de b\u00fasqueda personalizados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los anuncios de b\u00fasqueda personalizados son fant\u00e1sticos porque pueden adaptarse de forma exclusiva a su sitio web y al consumidor individual. El consumidor ve anuncios basados en sus b\u00fasquedas \u00fanicas (\u00a1Google lo sabe todo!), y los anuncios se pueden adaptar para que coincidan con el estilo y el ambiente de su sitio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Use_It_Why_or_Why_Not\"><\/span><strong>\u00bfDeber\u00eda utilizarlo? \u00bfPor qu\u00e9 s\u00ed o por qu\u00e9 no?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El dinero siempre es bueno, \u00bfverdad? Pues puede que s\u00ed. Hacer Google AdSense parece una forma brillante de ganar m\u00e1s dinero, pero puede que no sea cierto en todos los casos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, un joven vende un producto en su p\u00e1gina web. Tambi\u00e9n utiliza un blog como medio para anunciar el mismo producto, y decide que podr\u00eda ser una buena idea hacer anuncios en su blog. Ahora los lectores de su blog reciben mensajes confusos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los productos que se promocionan en los anuncios de la p\u00e1gina pueden ser competencia directa de su producto, y los consumidores no sabr\u00e1n qu\u00e9 comprar. Puede que no sea una idea de negocio rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, algunas personas se sienten agobiadas por los anuncios, y es posible que su p\u00fablico no aprecie que coloque anuncios en su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, mucha gente est\u00e1 acostumbrada a ver anuncios en Internet por todas partes: Facebook, Twitter, Google, etc. Puede que no les moleste, sobre todo si los anuncios les parecen relevantes. La mejor manera de saber si es una buena idea o no es investigar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo importante es conocer a los miembros de su audiencia. Averig\u00fce c\u00f3mo les afectan los anuncios y si esperan encontrar anuncios en su sitio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una buena regla es <strong><em>nunca <\/em><\/strong>tener m\u00e1s anuncios que contenido web. Las p\u00e1ginas llenas de anuncios dan la sensaci\u00f3n de ser spam y resultan molestas. Por eso, Google AdSense suele ser una buena opci\u00f3n para blogs y foros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maximizing_your_profits\"><\/span><strong>Maximizar sus beneficios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que quieres un anuncio. \u00bfY ahora qu\u00e9? \u00bfC\u00f3mo fomentar los clics y las visitas?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tener un sitio web popular. <\/strong>Cuanta m\u00e1s gente visite tu p\u00e1gina web, m\u00e1s interacciones recibir\u00e1s. Hay muchas formas de conseguir m\u00e1s visitas en tu p\u00e1gina web, pero una de las mejores es crear contenido de calidad. Aprovecha la proximidad, la relevancia, lo ins\u00f3lito, el impacto, la notoriedad, lo peculiar y el conflicto para despertar el inter\u00e9s. Adem\u00e1s, escribe bien. (Aqu\u00ed tienes algunos consejos nuestros sobre <a href=\"https:\/\/memberpress.com\/es\/what-not-to-do-when-writing-and-editing-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">buena escritura<\/a>.)<\/li><li><strong>Investiga.<\/strong> Utiliza diferentes tama\u00f1os y tipos de anuncios para ver cu\u00e1les aportan m\u00e1s beneficios a tu empresa. Pruebe a <a href=\"https:\/\/memberpress.com\/es\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pruebas A\/B<\/a>. <\/li><li><strong>Siga creando grandes contenidos. <\/strong>Si tiene un sitio web que anima a los consumidores a volver, seguir\u00e1n viendo nuevos anuncios. <\/li><li><strong>Pida a los visitantes que desactiven los bloqueadores de anuncios.<\/strong> <\/li><li><strong>NO hagas clic en el anuncio ni se lo pidas a tus amigos. <\/strong>Google se enterar\u00e1 y ya no te permitir\u00e1n utilizar AdSense.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfListo para ganar dinero? Con Google AdSense, el dinero que ganas depende de la cantidad que puje la gente. La gente puja por tu espacio publicitario en tiempo real, y el espacio va al mejor postor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por t\u00e9rmino medio, sin embargo, puede esperar entre 15 c\u00e9ntimos y cinco d\u00f3lares por clic de anuncio. El CPM (coste por mil) puede rondar el d\u00f3lar. Lo que ganes depender\u00e1 de la popularidad de tu sitio y de la frecuencia con la que la gente vea el anuncio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>En resumen<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque en su d\u00eda fue genial cobrar por un anuncio en la revista de tu empresa, utilizar Google AdSense en tu sitio web lo lleva a un nivel completamente nuevo. Ahora sus anuncios pueden ser \u00fanicos, adaptados al cliente y muy entretenidos. Recuerde:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AdSense funciona mejor para algunos sitios que para otros.<\/li><li>Experimente e investigue para descubrir qu\u00e9 anuncios le funcionan mejor.<\/li><li>Tener un sitio popular que haga que los consumidores vuelvan a por m\u00e1s. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es posible que tus esfuerzos te permitan obtener los ingresos que siempre has deseado. Si a\u00fan no has creado tu p\u00e1gina web, echa un vistazo a nuestra entrada, <a href=\"https:\/\/memberpress.com\/es\/blog\/killer-membership-website-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 ideas probadas para sitios web de afiliaci\u00f3n<\/a>para inspirarte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfHa tenido \u00e9xito con Google AdSense? \u00bfTiene alguna otra pregunta sobre c\u00f3mo utilizarlo? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Y no te olvides de suscribirte en el recuadro de abajo.<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p><!-- wp:paragraph --><\/p>\n<p>Utilizar Google AdSense en tu sitio web puede ser una forma de obtener ingresos haciendo lo que te gusta. <\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"author":21697,"featured_media":17791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134,102,1],"tags":[306,79,458],"class_list":["post-17787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","category-monetization","category-uncategorized","tag-adsense","tag-google","tag-google-ads","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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