{"id":17814,"date":"2019-05-01T06:00:18","date_gmt":"2019-05-01T12:00:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=17814"},"modified":"2019-04-29T17:26:05","modified_gmt":"2019-04-29T23:26:05","slug":"should-your-membership-site-have-yearly-or-monthly-fees","status":"publish","type":"post","link":"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/","title":{"rendered":"\u00bfSu sitio web de afiliaci\u00f3n debe tener cuotas anuales o mensuales?"},"content":{"rendered":"<p>Elaborar los precios y las opciones de pago de un sitio de afiliaci\u00f3n puede ser muy dif\u00edcil.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d10943dbdea\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">QU\u00c9 HAY DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d10943dbdea\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Is_Your_Marketing_Good_Enough\" >\u00bfEs suficiente su marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Are_You_Prepared_to_Offer_a_Discount\" >\u00bfEst\u00e1 preparado para ofrecer un descuento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Can_You_Keep_Providing_Value\" >\u00bfPuede seguir aportando valor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/#Final_Thoughts\" >Reflexiones finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>No s\u00f3lo tiene que determinar el valor de su programa teniendo en cuenta la compensaci\u00f3n que merece por crear y gestionar su sitio, sino que tambi\u00e9n tiene que considerar cu\u00e1nto estar\u00e1 dispuesto a pagar su p\u00fablico por acceder a \u00e9l. <\/p>\n\n\n\n<p>No s\u00f3lo eso, sino que tambi\u00e9n debe decidir si su sitio de afiliaci\u00f3n debe tener cuotas anuales o mensuales.<\/p>\n\n\n\n<p>Como ya hemos publicado una serie sobre <a href=\"https:\/\/memberpress.com\/es\/how-to-price-memberships-part-1-the-anchoring-effect\/\">c\u00f3mo fijar el precio de los abonos<\/a>Este art\u00edculo se centrar\u00e1 en ayudarle a decidir si su sitio de afiliaci\u00f3n debe tener cuotas anuales o mensuales.<\/p>\n\n\n\n<p>Ambas opciones tienen sus pros y sus contras y, como se explica en este art\u00edculo, hay mucho que tener en cuenta antes de decidirse por un modelo de precios para su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<p>As\u00ed que empecemos...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Marketing_Good_Enough\"><\/span>\u00bfEs suficiente su marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como las cuotas anuales son m\u00e1s elevadas que las mensuales, puede ser m\u00e1s dif\u00edcil venderlas. Por eso, si est\u00e1s pensando en ofrecer una opci\u00f3n de pago anual, debes preguntarte si puedes vender un a\u00f1o de acceso por adelantado.<\/p>\n\n\n\n<p>Si su sitio de afiliaci\u00f3n es nuevo, o si no cuenta con seguidores o reputaci\u00f3n en su sector, puede resultar dif\u00edcil convencer a sus visitantes de que paguen por adelantado el equivalente a un a\u00f1o de cuotas mensuales.<\/p>\n\n\n\n<p>Afortunadamente, hay muchas cosas que puede hacer para que su sitio web parezca m\u00e1s atractivo. <a href=\"https:\/\/memberpress.com\/es\/make-your-membership-website-look-more-professional\/\">profesional y de confianza<\/a> para ayudar a superarlo. Asegurarse de que su sitio web tiene un dise\u00f1o de alta calidad, publicar testimonios y compartir su historia puede ayudar a persuadir a sus visitantes de que merece la pena invertir en su producto. Una garant\u00eda de devoluci\u00f3n del dinero tambi\u00e9n puede ayudar. <\/p>\n\n\n\n<p>Adem\u00e1s, asegurarse de que sus materiales de marketing est\u00e1n bien optimizados para su p\u00fablico objetivo puede ayudarle a cerrar el trato. Aseg\u00farese de vender realmente las ventajas de su programa de afiliaci\u00f3n en su sitio web, en lugar de limitarse a enumerar las caracter\u00edsticas. Sin embargo, si su programa incluye mucho contenido, as\u00ed como <a href=\"https:\/\/memberpress.com\/es\/what-types-of-content-can-you-create-for-a-membership-site\/\">diferentes tipos de contenidos<\/a>como v\u00eddeos y cuestionarios, no olvide mencionarlo en su sitio web. <a href=\"https:\/\/memberpress.com\/es\/how-to-create-a-landing-page-for-your-membership-site\/\">p\u00e1gina de aterrizaje del sitio de socios<\/a>.<\/p>\n\n\n\n<p>A\u00f1adir un blog de acceso gratuito a su sitio de afiliaci\u00f3n puede ayudarle con su marketing, as\u00ed como a <a href=\"https:\/\/memberpress.com\/es\/why-your-membership-site-needs-a-blog\/\">otros beneficios para su sitio web<\/a>. Cuando se trata de aumentar las inscripciones, un blog puede ser un lugar donde compartir algunos de sus mejores contenidos, d\u00e1ndole la oportunidad de demostrar su experiencia y credibilidad para demostrar que pagar una cuota anual por adelantado para acceder a su contenido premium es una buena inversi\u00f3n.<\/p>\n\n\n\n<p>Si despu\u00e9s de realizar una evaluaci\u00f3n imparcial de su sitio web y su programa de afiliaci\u00f3n puede afirmar sinceramente que el marketing y la presentaci\u00f3n de su sitio est\u00e1n a la altura, cobrar una cuota anual podr\u00eda ser una opci\u00f3n viable para su proyecto.<\/p>\n\n\n\n<p>Sin embargo, en cualquier caso, a\u00fan hay m\u00e1s cosas que tener en cuenta a la hora de decidir si ofrecer cuotas anuales o mensuales para su sitio de afiliaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_You_Prepared_to_Offer_a_Discount\"><\/span>\u00bfEst\u00e1 preparado para ofrecer un descuento?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si su sitio no est\u00e1 totalmente optimizado para obtener las mayores conversiones posibles, no significa necesariamente que no pueda vender cuotas anuales de afiliaci\u00f3n.<\/p>\n\n\n\n<p>Una forma de superar el problema del marketing es ofrecer descuentos o mejoras de acceso para que las cuotas anuales resulten m\u00e1s atractivas. De hecho, es posible que tus socios esperen alg\u00fan tipo de recompensa por pagar anualmente, sobre todo si son clientes de empresas que ofrecen habitualmente este tipo de descuentos, como proveedores de alojamiento web o servicios de almacenamiento en la nube.<\/p>\n\n\n\n<p>As\u00ed, si considera que su cuota mensual equivalente es de $20, podr\u00eda fijar el precio anual en $200. Esto representa un ahorro de $40, o el equivalente a dos mensualidades, sobre el precio de un a\u00f1o de acceso cuando se paga mensualmente.<\/p>\n\n\n\n<p>Tambi\u00e9n puede incluir contenidos adicionales u otras ventajas, como correspondencia electr\u00f3nica personalizada o acceso a un servicio de asistencia prioritario, para hacer m\u00e1s atractivo el precio m\u00e1s elevado de una cuota anual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_You_Keep_Providing_Value\"><\/span>\u00bfPuede seguir aportando valor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La principal ventaja de las cuotas anuales frente a las mensuales es que recibes el pago de un a\u00f1o por adelantado, de una sola vez.<\/p>\n\n\n\n<p>Sin embargo, como ya hemos comentado, puede ser m\u00e1s dif\u00edcil vender una cuota anual en un sitio web de afiliaci\u00f3n en comparaci\u00f3n con las cuotas mensuales. Pero mantener activa una suscripci\u00f3n mensual tambi\u00e9n puede ser dif\u00edcil, ya que al cobrar cuotas mensuales, tus miembros pueden cancelar en cualquier momento durante el a\u00f1o (dependiendo de tus t\u00e9rminos y condiciones).<\/p>\n\n\n\n<p>As\u00ed que si se inclina por las cuotas mensuales, un punto importante a tener en cuenta es que es probable que necesite una gran cantidad de contenido de afiliaci\u00f3n o la capacidad de proporcionar a sus miembros acceso a nuevo material de forma regular con el fin de <a href=\"https:\/\/memberpress.com\/es\/reducing-your-membership-sites-churn\/\">conseguir un bajo \u00edndice de rotaci\u00f3n<\/a> en su sitio.<\/p>\n\n\n\n<p>Por ejemplo, si alguien puede inscribirse, pagar la cuota del primer mes, acceder y consumir todo lo que usted ofrece en ese primer mes, le resultar\u00e1 dif\u00edcil justificar el gasto de pagar las cuotas peri\u00f3dicas despu\u00e9s del primer o segundo mes.<\/p>\n\n\n\n<p>Por lo tanto, si decide ofrecer un plan de suscripci\u00f3n de pago mensual, debe asegurarse de que su programa de afiliaci\u00f3n tenga suficiente contenido para mantener satisfechos a sus miembros durante varios meses o comprometerse a ofrecer un flujo constante de contenido reci\u00e9n publicado cada mes.<\/p>\n\n\n\n<p>Una forma de conseguirlo sin tener que crear contenido nuevo todos los meses es escalonar la publicaci\u00f3n de contenido para sus miembros. Los buenos plugins de afiliaci\u00f3n, como MemberPress, facilitan el control y la automatizaci\u00f3n de los contenidos a los que pueden acceder sus miembros.<\/p>\n\n\n\n<p>Utilizando el <a href=\"https:\/\/memberpress.com\/es\/docs\/dripping-and-expiring-content\/#sequence\">secuencia goteo<\/a> de MemberPress, puede definir cu\u00e1ndo estar\u00e1 disponible un contenido de su sitio, por ejemplo, una semana o dos meses despu\u00e9s de que un usuario se haya unido a su programa.<\/p>\n\n\n\n<p>Otra forma de hacer que el cobro de una cuota mensual resulte m\u00e1s apetecible para los afiliados es <a href=\"https:\/\/memberpress.com\/es\/making-your-membership-site-more-interactive\/\">a\u00f1ada elementos interactivos a su sitio de afiliaci\u00f3n<\/a>. Incluido el acceso a un <a href=\"https:\/\/memberpress.com\/es\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">foro de debate<\/a> o un grupo privado de Facebook como parte de tus planes de afiliaci\u00f3n podr\u00eda hacer que tus usuarios estuvieran m\u00e1s dispuestos a seguir pagando sus cuotas mensuales para mantener el acceso a estas comunidades. Otras opciones podr\u00edan incluir seminarios web semanales o mensuales, llamadas peri\u00f3dicas a grupos u otras actividades a las que solo puedan acceder los miembros activos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que este art\u00edculo sobre si su sitio de afiliaci\u00f3n debe tener cuotas anuales o mensuales le haya proporcionado suficiente informaci\u00f3n para tomar una decisi\u00f3n sobre este tema.<\/p>\n\n\n\n<p>Como acabamos de ver, ambos enfoques tienen sus pros y sus contras. Lamentablemente, esto significa que no hay una respuesta correcta o incorrecta sobre si debe cobrar cuotas mensuales o anuales. En muchos casos, querr\u00e1s ofrecer opciones de suscripci\u00f3n mensual y anual para atraer al mayor n\u00famero de usuarios.<\/p>\n\n\n\n<p>Sin embargo, aunque ofrezca ambas opciones, la informaci\u00f3n de esta gu\u00eda deber\u00eda ayudarle a decidir si debe promocionar el plan anual o mensual como la opci\u00f3n preferida en su sitio web.<\/p>\n\n\n\n<p>Pero no olvide que las cuotas anuales y mensuales no son las \u00fanicas opciones. Tambi\u00e9n puedes plantearte una cuota fija, un plan de pagos a plazos en el que la cuota se abona tras un n\u00famero determinado de pagos, o incluso una cuota vitalicia con un \u00fanico pago. Adem\u00e1s <a href=\"https:\/\/memberpress.com\/es\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">varios niveles de precios de afiliaci\u00f3n<\/a> a considerar tambi\u00e9n.<\/p>\n\n\n\n<p>En realidad, depende del tipo de sitio de afiliaci\u00f3n que est\u00e9 gestionando, de la cantidad y el tipo de contenido al que tengan acceso sus miembros y de las expectativas de su sector en cuanto a lo que funcionar\u00e1 mejor con su proyecto.<\/p>\n\n\n\n<p>Afortunadamente, los plugins de afiliaci\u00f3n como MemberPress le ofrecen la flexibilidad que necesita para probar diferentes enfoques y encontrar la mejor opci\u00f3n de pago para su sitio.<\/p>\n\n\n\n<p><em>\u00bfTe decantar\u00e1s por las cuotas mensuales o anuales de los sitios de afiliaci\u00f3n? H\u00e1ganoslo saber en los comentarios a continuaci\u00f3n. <\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Working out the pricing and payment options for a membership site can be very difficult. Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":17815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[467,468],"class_list":{"0":"post-17814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-fees","9":"tag-payments","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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17:46:17","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:18:06","updated":"2026-03-03 15:06:51"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/es\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Site Have Yearly or Monthly Fees\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/es"},{"label":"Advice","link":"https:\/\/memberpress.com\/es\/blog\/category\/advice\/"},{"label":"Should Your Membership Site Have Yearly or Monthly Fees","link":"https:\/\/memberpress.com\/es\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"4","content_native":[{"type":"core\/paragraph","render":"<p>Working out the pricing and payment options for a membership site can be very difficult.<\/p>","content":[{"type":"text","data":"Working out the pricing and payment options for a membership site can be very difficult."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. <\/p>","content":[{"type":"text","data":"Not only do you have to determine the value of your program while also taking into consideration how much compensation you deserve for creating and managing your site, but you also have to consider how much your audience will be willing to pay for access. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"Not only that, but you need to decide on things like whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees.<\/p>","content":[{"type":"text","data":"As we\u2019ve already published a series on <a href=\"https:\/\/memberpress.com\/how-to-price-memberships-part-1-the-anchoring-effect\/\">how to price memberships<\/a>, this article will focus on helping you decide whether your membership site should have yearly or monthly fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site.<\/p>","content":[{"type":"text","data":"Both options have their pros and cons, and, as this article will cover, there\u2019s lots to consider before deciding on a pricing model for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So let\u2019s get started\u2026<\/p>","content":[{"type":"text","data":"So let\u2019s get started\u2026"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Is Your Marketing Good Enough?<\/h3>","content":"\u00bfEs suficiente su marketing?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front.<\/p>","content":[{"type":"text","data":"As yearly fees will be higher than monthly fees, they can be a tougher sell. So one question you need to ask yourself if you\u2019re considering offering a yearly payment option is whether you can sell a year\u2019s worth of access up front."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront.<\/p>","content":[{"type":"text","data":"If your membership site is new, or you don\u2019t have an existing following or reputation in your space, then it might be difficult to convince your visitors to pay the equivalent of a year\u2019s worth of monthly fees upfront."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. <\/p>","content":[{"type":"text","data":"Thankfully, there\u2019s lots you can do to make your website look more <a href=\"https:\/\/memberpress.com\/make-your-membership-website-look-more-professional\/\">professional and trustworthy<\/a> to help overcome this. Ensuring your site has a high-quality design, publishing testimonials, and sharing your backstory can all help persuade your visitors that your product is worth investing in. Having a money-back guarantee in place can help too. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>.<\/p>","content":[{"type":"text","data":"Also, by making sure your marketing materials are well optimized for your target audience can help you close the deal. Be sure to really sell the benefits of your membership program on your website, rather than just listing the features. However, if your program does include lots of content as well as <a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\">different types of content<\/a>, such as videos and quizzes, then be sure to mention this on your <a href=\"https:\/\/memberpress.com\/how-to-create-a-landing-page-for-your-membership-site\/\">membership site landing page<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment.<\/p>","content":[{"type":"text","data":"Adding a free-to-access blog to your membership site can help with your marketing as well as <a href=\"https:\/\/memberpress.com\/why-your-membership-site-needs-a-blog\/\">benefiting your website in other ways<\/a>. When it comes to increasing sign-ups, a blog can be a place where you share some of your best content, giving you an opportunity to demonstrate your expertise and credibility to show that paying a yearly fee upfront for access to your premium content is a good investment."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project.<\/p>","content":[{"type":"text","data":"If after giving your website and membership program an unbiased evaluation you can honestly state that your site\u2019s marketing and presentation is up to scratch, then charging a yearly fee could be a viable option for your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site.<\/p>","content":[{"type":"text","data":"However, either way, there\u2019s still more to consider when deciding whether to offer yearly or monthly fees for your membership site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Are You Prepared to Offer a Discount?<\/h3>","content":"\u00bfEst\u00e1 preparado para ofrecer un descuento?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees.<\/p>","content":[{"type":"text","data":"If your site isn\u2019t fully optimized for the highest conversions possible, it doesn\u2019t necessarily mean you won\u2019t be able to sell yearly memberships fees."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services.<\/p>","content":[{"type":"text","data":"One way to overcome the marketing issue is to offer price discounts or access upgrades to make your yearly fees more appealing. In fact, your members may be expecting some kind of reward for paying yearly anyway, especially if they\u2019re customers of businesses that routinely offer this type of discount, such as web hosts or cloud storage services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly.<\/p>","content":[{"type":"text","data":"So, if you consider your equivalent monthly fee to be $20, you could set the yearly price at $200. This represents a saving of $40, or the equivalent of two monthly payments, over the price of one year\u2019s access when paid monthly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive.<\/p>","content":[{"type":"text","data":"Alternatively, you could include extra content or other perks, like one-to-one email correspondence or access to a priority support service to make the higher ticket value of a yearly fee more attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Can You Keep Providing Value?<\/h3>","content":"\u00bfPuede seguir aportando valor?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go.<\/p>","content":[{"type":"text","data":"The main benefit of yearly fees versus monthly fees is that you get a year\u2019s worth of payment upfront, in one go."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions).<\/p>","content":[{"type":"text","data":"However, as we\u2019ve covered, it can be harder to sell a yearly membership site fee compared to monthly fees. But keeping a monthly subscription active can be difficult too, as when charging monthly fees, your members can cancel at any time during the year (depending on your terms and conditions)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site.<\/p>","content":[{"type":"text","data":"So if you\u2019re leaning towards monthly fees, one important point to consider is that you\u2019re likely to need a large amount of membership content or the ability to provide your members with access to new material on a regular basis in order to <a href=\"https:\/\/memberpress.com\/reducing-your-membership-sites-churn\/\">achieve a low churn rate<\/a> on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two.<\/p>","content":[{"type":"text","data":"For example, if someone can sign up, pay the first month\u2019s fees, then access and consume everything you have to offer in that first month, it will be hard for them to justify the expense of paying the recurring fees after the first month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month.<\/p>","content":[{"type":"text","data":"So if you do decide to offer a monthly payment subscription plan, you should ensure that your membership program has enough content to keep your members satisfied for multiple months or you commit to delivering a steady stream of newly released content each month."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when.<\/p>","content":[{"type":"text","data":"One way you can achieve this without actually creating new content each and every month is to stagger or drip the release of content to your members. Good membership plugins like MemberPress make it easy to control and automate what content your members can access when."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program.<\/p>","content":[{"type":"text","data":"By using the <a href=\"https:\/\/memberpress.com\/docs\/dripping-and-expiring-content\/#sequence\">sequence dripping<\/a> feature of MemberPress, you can define when a piece of content on your site becomes available, such as one week or two months for example, after a user joined your program."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access.<\/p>","content":[{"type":"text","data":"Another way you can make charging a monthly fee more palatable to your members is to <a href=\"https:\/\/memberpress.com\/making-your-membership-site-more-interactive\/\">add interactive elements to your membership site<\/a>. Including access to a <a href=\"https:\/\/memberpress.com\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\">discussion forum<\/a> or a private Facebook group as part of your membership plans might make your users more willing to continue paying their monthly fees in order to maintain access to these communities. Other options could include weekly or monthly webinars, regular group calls, or other activities that only active members can access."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>","content":"Reflexiones finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic.<\/p>","content":[{"type":"text","data":"This article on whether your membership site should have yearly or monthly fees has hopefully given you enough information to make a decision on this topic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience.<\/p>","content":[{"type":"text","data":"As we\u2019ve just seen, there are pros and cons to both approaches. This means, unfortunately, there\u2019s no right or wrong answer as to whether you should charge monthly or yearly fees. In many cases, you\u2019ll want to offer both monthly and yearly subscription options to appeal to the widest audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site.<\/p>","content":[{"type":"text","data":"However, even if you do offer both options, the information in this guide should help you decide whether you should promote the yearly or monthly plan as the preferred option on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too.<\/p>","content":[{"type":"text","data":"Don\u2019t forget though, yearly and monthly fees aren\u2019t the only options. You could also consider fixed term memberships, installment plans where the fee is paid off after a set number of payments, or even lifetime memberships with a one-time fee. Then there\u2019s <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">multiple membership pricing tiers<\/a> to consider too."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project.<\/p>","content":[{"type":"text","data":"It really depends on the type of membership site you\u2019re running, how much and what type of content your members get access to, and what the expectations are in your industry as to what will work best with your project."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site.<\/p>","content":[{"type":"text","data":"Thankfully, membership plugins like MemberPress give you the flexibility you need to try different approaches to find the best payment option for your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em><\/p>","content":[{"type":"text","data":"<em>Will you choose monthly or yearly membership site fees? Let us know in the comments below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/comments?post=17814"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/posts\/17814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media\/17815"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/media?parent=17814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/categories?post=17814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/es\/wp-json\/wp\/v2\/tags?post=17814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}